Drunk driving and seat belt enforcement crackdown underway; Finish

the summer with the new traffic safety six-pack

Contact: Melody Kindraka, OHSP, Kindrakam@michigan.gov, (517) 241-1522
Agency: State Police


August 15, 2014
State traffic safety officials are taking an unusual approach to a serious issue by introducing the
fictitious Traffic Safety Brewing Company complete with a new summer traffic safety six-pack at bars
and restaurants across the state. The launch coincides with a statewide drunk driving and seat belt
enforcement crackdown today through Sept. 1.
The faux brewing company and spoof beverage list with items such as Call A Cab Cider and
Designated Driver Dark were developed by the Michigan Office of Highway Safety Planning
(OHSP) to convey a positive approach to individual responsibility while drinking.
OHSP partnered with the Michigan Licensed Beverage Association to distribute the spoof beer list to
the groups more than 1,100 members to promote safety and responsibility among their patrons.
The Traffic Safety Brewing Company beer list may be amusing but the message is serious.
Whether you are enjoying a Michigan microbrew or your favorite wine or spirit, make the right
choices about getting home safely because law enforcement officers are experts at stopping and
arresting drunk drivers, said OHSP director Michael L. Prince.
Law enforcement officers from 150 local police departments, sheriffs offices and Michigan State
Police posts covering the counties of Alpena, Antrim, Allegan, Berrien, Calhoun, Charlevoix,
Chippewa, Cheboygan, Crawford, Delta, Dickinson, Eaton, Emmet, Genesee, Gogebic, Grand
Traverse, Houghton, Ingham, Jackson, Kalamazoo, Kalkaska, Kent, Leelanau, Livingston, Mackinac,
Macomb, Manistee, Marquette, Menominee, Monroe, Muskegon, Oakland, Otsego, Ottawa,
Saginaw, St. Clair, Van Buren, Washtenaw, Wayne and Wexford are participating in the larger,
nationwide Drive Sober or Get Pulled Over crackdown.
Motorists are also being warned about the increased drunk driving and seat belt patrols through a
statewide advertising campaign. The campaign and stepped-up enforcement are paid for with
federal traffic safety funds coordinated by OHSP.
During last years Drive Sober or Get Pulled Over effort, 267 motorists were arrested for drunk
driving and 4,119 seat belt and child restraint citations were issued.
The effort is part of Michigans Strategic Highway Safety Plan signed by Gov. Rick Snyder in
February 2013.


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