INDUSTRIAL TRAINING PROJECT REPORT

UNDER TAKEN
@
ON
INDIAN ORGANIZED RETAIL INDUSTRY
(BIG BAZAR)
(Approved by AICTE, Govt. of India)
ACADEMIC SESSION

Under the guidance of: Submitted by:
Supervisor Name Your Name
Lecturer (college name) Roll: - XXXX
College Address
College
Logo
DECLARATION
I Undersigned the student of MBA 3
rd
SEM by declare that the project report
is my own work and has carried out under the guidance and supervision of Prof.
name. Further I declare that it has not been submitted to any other university of
examination.
Date: Sign. Of Student
PREFACE
In this age of neck to neck competition, there is much importance given to
practical knowledge. The theorical knowledge is not sufficient to understand the
boundless field of business management.
Today every person wants to be a master in the field they are in. The practical
training is a life of management student. In modern world the importance of
management is increasing day by day. Industrial training provide a student
sufficient knowledge to develop an education to connect theory and practical.

So to fulfill our purpose I have done training at Big Bazar
ACKNOWLEDGEMENT
It is my great pleasure to present this report before you. I sincerely would like to
show my gratitude towards all those persons who have helped me throughout my
project work
I am heartily thankful to Manager name at Big Bazar for giving me his valuable
guidance for preparing this report. He has been an exceptional mentor during these
two months of training. It has been a great learning experience of being a trainee
under him.
I would like to express my special thanks to all the another official who has helped
me a lot during this SIP. Their critical advices helped me to make this report more
effective.
Moreover, I thanks to prof. Name who guided me before and after the industrial
training. He gave me great support to prepare this project, too. And all who
directly or indirectly helped me in preparing this report.
Chapter-1
Introduction
Retailing is evolving into a global, high-tech business. Wal-Mart is now the
worlds largest corporation and has become the largest food retailer in the United
States. French based Carrefour is the worlds second largest retailer. Retailing in
developed countries is big business and better organized. But the retail scenario
in India is different much of it is in unorganized sector. There are more than 12
million retail outlets of various sizes and formats. And almost 90% of them are less
than 500 sq. ft. in size and the per capita retail space is only 2 sq. ft. while US has
16 sq. ft.
India has the largest number of outlet in world i.e. 9 outlets for 1000 people.
Most of them are independent and contribute to the retail sales. Because of
increasing number of nuclear families, working women, greater work pressure and
greater commuting time, convenience has become a priority for Indian customers.
They ever want things under one roof for easy access and multiplicity of choice.
The growth and development of organized retailing is driven by two main factors-
prices and benefits the customer cant resist.
India is rapidly involving into a competitive market place with potential
target consumers in the niche middle class segments. The market trend indicates
tremendous growth opportunities. The buying behavior and lifestyle in India too
are changing and the concept of value for money is fast catching on in Indian
retailing. This is the evident from the expansion of the Pantaloons chain into
the large format, Big Bazaar. This growth in retail sector is making the retailers
powerful intermediates in the marketing channel, bridging the gap between
manufactures and consumers.
Keeping in mind the rapid growth of Indian retail industry and its bright
future, this has always been a thrust area for me. Big Bazaar is at the top position
in Indian retail industry. That is why it attracted me to have summer training (on
the job training) in Big Bazaar, Udaipur. Big Bazaar is the retail chain of Future
Retail (India) Ltd. And it provides a wide range of products availability for the
customers.
As a matter of fact, retail is the buzz word of the Indian economy today.
As retail industry is growing at a high pace I wanted to have an overview of
the subject. I have chosen Big Bazaar retail chain for the summer training (on
the job training) because Big Bazaar retail is very upcoming retail company
which is continuously changing its activities with the change of time. I wanted to
understand their marketing activities and liked to relate how similar or dissimilar it
is from what I have studied in marketing management.
To execute the project, I underwent on the job training at Big Bazaar,
Udaipur. The interaction with the Store Manager, Operational Manager and other
staff personnel was fruitful to me as it cleared many core concepts when it came to
practical application.
The main objective of the project was to get practical training of what we have
learnt theoretical in the classroom. In other words, it was to get practical exposure
of all the marketing skills and how to implement in the real situation.
The other objectives of the project were the following:
To look at the current trends in the Indian organized retail industry.
To understand the Big Bazaar organization as how systematically it is run by
the management personnel.
To know about the marketing activities of the Big Bazaar done round the
year.
To know the customer queries, comments and suggestions about the store
and its products.
To know about the promotional activities done at Big Bazaar to increase the
sales.
To get acquainted with the major issues in the Indian organized retail
industry.
In fact, the training was for the practical aspects of the management
skills and it was fruitful as the main objective of the project was fulfilled
satisfactorily. During the training period, I learnt about the store
organization and different activities performed by staff personnel. Big
Bazaar brings various schemes for the festival season and offers wide
product choice to the customers.


Chapter-2
Industry Profile

Retailing
The word retail is derived from the French word retailer, meaning to
cut a piece off or to break bulk. In simple terms, it implies a first-hand
transaction with the customer.
Retailing involvers a direct interface with the customer and the
coordination of business activities right from the concept or design stage of a
product or offering to its delivery and post-delivery service to the customer.
The industry has contributed to the economic growth of many countries and is
undoubtedly one of the fastest changing and dynamic industries in the world today.
Indian retail industry
The Indian retail industry is the fifth largest in the world. Comprising
of organized and unorganized sectors, India retail industry is one of the fastest
growing industries in India, especially over the last few years. Though initially,
the retail industry in India was mostly unorganized, however with the change of
tastes and preferences of the consumers, the industry is getting more popular these
days and getting organized as well. With growing market demand, the industry
is expected to grow at a pace of 25-30% annually. The India retail industry is
expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the
year 2010.

The retail scenario in India is unique. Much of it is in the unorganized sector,
with over 12 million retail outlets of various sizes and formats. Almost 96% of
these retail outlets are less than 500 square feet in size, the per capital retail space
India being 2 squre feet compared to the US figure of 16 square feet Indias per
capital retailing space is thus the lowest in the world.
With more than 9 outlets per 1000 people, India has the largest number in the
world. Most of them are independent and contribute as much as 96% to total retail
sales. Because of the increasing number of the nuclear families, working women,
greater work pressure and increased commuting time, convenience has become a
priority for Indian consumers. They want everything under one roof for easy access
and multiplicity of choice. This offers an excellent opportunity for organized
retailers in the country which account for just 2% and modern stores 0.5% of the
estimated US Dollar 180 billion worth of goods that are retailed in India every
chain, Wal-Mart.
Growth of Indian retail industry
According to the 8th Annual Global Retail Development Index (GRDI)
of AT Kearney, India retail industry is the most promising emerging
market for investment. In 2007, the retail trade in India had a share of 8-10% in the
GDP (Gross Domestic Product) of the country. In 2009, it rose to 12%. It is also
expected to reach 22% by 2010.
According to a report by North bride Capita, the India retail industry is
expected to grow to US$ 700 billion by 2010. By the same time, the organized
sector will be 20% of the total market share. It can be mentioned here that,
the share of organized sector in 2007 was 7.5% of the total retail market.
India is rapidly evolving into a competitive marketplace with potential target
consumers in the niche and middle class segments. The market trends indicate
tremendous growth opportunities. Global majors too are showing a keen interest
in the Indian retail market. Over the years, international brands like marks and
spencer, Samsonite, Lacoste, McDonalds, Swarovski, Dominos among a host of
others have come into India through the franchise route following the relexation
of FDI (Foreign Direct Investment) restrictions. Large Indian companies- among
them the Tata, Goenka and the Piramal groups are investing heavily in this
industry.
Major Retailers in India
Pantaloon:
Pantaloon is one of the biggest retailers in India with more than 450 stores
across the country. Headquartered in Mumbai, it has more than 5 million sq. ft
retail space located across the country. It's growing at an enviable pace and is
expected to reach 30 million sq. ft by the year 2010. In 2001, Pantaloon launched
country's first hypermarket Big Bazaar. It has the following retail segments:

Food & Grocery: Big Bazaar, Food Bazaar

Home Solutions: Hometown, Furniture Bazaar, Collection-I

Consumer Electronics: e-zone

Shoes: Shoe Factory

Books, Music & Gifts: Depot

Health & Beauty Care: Star, Sitara

E-tailing: Futurebazaar.com

Entertainment: Bowling Co.

Tata Group
Tata group is another major player in Indian retail industry with its subsidiary
Trent, which operates Westside and Star India Bazaar. Established in 1998,
it also acquired the largest book and music retailer in India Landmark in 2005.
Trent owns over 4 lake sq. ft retail space across the country.
RPG Group
RPG Group is one of the earlier entrants in the Indian retail market, when it
came into food & grocery retailing in 1996 with its retail Food world stores. Later
it also opened the pharmacy and beauty care outlets Health & Glow.
Reliance
Reliance is one of the biggest players in Indian retail industry. More than 300
Reliance Fresh stores and Reliance Mart are quite popular in the Indian retail
market. It's expecting its sales to reach Rs. 90,000 crores by 2010.
AV Birla Group
AV Birla Group has a strong presence in Indian apparel retailing. The
brands like Louis Philippe, Allen Solly, Van Heusen, Peter England are quite
popular. It's also investing in other segments of retail. It will invest Rs. 8000-9000
crores by 2010.
Another big player in the segment will be the Bharti group. Overhauling this
part of the supply chain will be the key to the success of any retail venture in food
and groceries segment.
Wal-Mart, the worlds largest retailer, and Bharti Enterprises have signed a
Memorandum of Understanding (MoU) to explore business opportunities in the
Indian retail industry. This joint venture will mark the entry of Wal-Mart into the
Indian retailing industry a retail chain like Future Groups Big Bazaar may be
clocking heady sales (growing at 100% year- on- year), but the dozen odd shops
operating in its proximity wear a deserted look, giving a somewhat hollow ring
to the much- talked- about retail boom in the country. The key players currently
operating in the Indian retail industry includes Future Group, Trent Ltd, RPG
Enterprise, Vishal Retail Ltd, Shoppers Stop Ltd, Bata India Ltd, Provogue India
Ltd, Vdeocon Appliances Ltd, ITC Ltd, Godrej Agrovert Ltd, and DCM-Hariyah
Kissan Bazaar.
Retailers ranging from Pantaloon to RPG to Piramals or the Tatas are
working towards exploiting this model, perceived by consumers as more value
enhancing. But in the long run, what is most likely to succeed is a more balanced
multi-format strategy. Finally, while in the first flush of the retail boom, the
elimination of traditional intermediaries may bring windfall gains (as well as bring
welcome and much-needed relief to the producers), this source will increasingly
dry out as competition intencifies and margins come under pressure a few years
down the line. What would set the survivors apart from those who are forced to
sell out or go belly-up will be differentiators like location, value-added services
(convenience), private labels and customer loyalty programs other than price.
The last, a result of retailer-manufacturer tie-ups, state-of-the-art supply chain
infrastructure, global sourcing and scale will be a key factor. And, if experience in
other markets is anything to go by, an uncanny ability to read shifting trends.
Retail formats in India
Hyper marts /supermarkets: large self-servicing outlets offering products from a
variety of categories.

Mom-and-pop stores: they are family owned business catering to small

sections; they are individually handled retail outlets and have a personal
touch.

Departmental stores: are general retail merchandisers offering quality

products and services.

Convenience stores: are located in residential areas with slightly higher

prices goods due to the convenience offered.

Shopping malls: the biggest form of retail in India, malls offers customers a
mix of all types of products and services including entertainment and food
under a single roof.

E-trailers: are retailers providing online buying and selling of products and
services.

Discount stores: these are factory outlets that give discount on the MRP.

Vending: it is a relatively new entry, in the retail sector. Here beverages,

snacks and other small items can be bought via vending machine.

Category killers: small specialty stores that offer a variety of categories.

They are known as category killers as they focus on specific categories, such
as electronics and sporting goods. This is also known as Multi Brand Outlets
or MBO's.

Specialty stores: are retail chains dealing in specific categories and provide
deep assortment. Mumbai's Crossword Book Store and RPG's Music World
is a couple of examples.
Challenges facing Indian retail industry

The tax structure in India favors small business

Lack of adequate infrastructure facilities

High cost of real estate

Dissimilarity in consumer groups

Restrictions in Foreign Direct Investment

Shortage of retail study options

Shortage of trained manpower

Low retail management skill

The retail industry in India is currently growing at a great pace and is
expected to go up to US$ 833 billion by the year 2013. It is further expected to
reach US$ 1.3 trillion by the year 2018 at a CAGR of 10%. As the country has got
a high growth rates, the consumer spending has also gone up and is also expected
to go up further in the future. In the last four year, the consumer spending in India
climbed up to 75%. As a result, the India retail industry is expected to grow further
in the future days. By the year 2013, the organized sector is also expected to grow
at a CAGR of 40%.
Categories of Indian Retailers :-
Corporate Houses
Tatas: Tata Trent
RPG group: Food World, Health and Glow etc.
ITC: Wills Life Style
Raheja group: (Shoppers Stop), DLF (DT cinemas).
Nike, Rbk. Zodiac
Multi-brand outlets
Vijay Sales, Viveks etc.
Manufacturers/ Exporters
Pantaloons, Bata, Weekender
Classifying Indian Retailers:
1. Modern Format Retailers
Supermarkets (food World)
Hypermarkets (Big Bazaar)
Department Stores (shoppers Stop)
Specialty Chains (Ikea)
Company Owned Company Operated
2. Traditional Format Retailers
Kiranas: traditional Mom and Pop Stores
Kiosks
Street Market
Exclusive /Multiple Brand Outlets
3. Hypermarket
Big Bazaar
Giants
Shoprite
Star
4. Department
Lifestyle
Pantaloons
Pyramids
Shoppers Stop
Trent
5. Entertainment
Fame Ad labs
Fun Republic
Inox
PVR
Chapter-3
Company Profile

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one
of Indias leading business houses with multiple businesses spanning across the
consumption space. While retail forms the core business activity of Future Group,
group subsidiaries are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development, retail media and
logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16
million square feet of retail space in 73 cities and towns and 65 rural locations
across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs
around 30,000 people and is listed on the Indian stock exchanges. The company
follows a multi-format retail strategy that captures almost the entire consumption
basket of Indian customers. In the lifestyle segment, the group operates Pantaloons,
a fashion retail chain and Central, a chain of seamless malls. In the value segment,
its marquee brand, Big Bazaar is a hypermarket format that combines the look,
touch and feel of Indian bazaars with the choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic
expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in
Kolkata, Hyderabad and Bangalore.



The groups speciality retail formats include supermarket chain Food Bazaar,
sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement
chain - Home Town and rural retail chain, Aadhaar, among others.
Future Capital Holdings, the groups financial arm provides investment
advisory to assets worth over $1 Billion that are being invested in consumer brands
and companies, real estate, hotels and logistics. It also operates a consumer finance
arm with branches in 150 locations.
Other group companies include, Future Generali, the groups insurance
venture in partnership with Italys Generali Group, Future Brands, a brand
development and IPR company, Future Logistics, providing logistics and
distribution solutions to group companies and business partners and Future Media,
a retail media initiative.
The groups presence in Leisure & Entertainment segment is led through,
Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading
leisure chains, Sports Bar and Bowling Co. and family entertainment centres,
F123. Through its partner company, Blue Foods the group operates around
100 restaurants and food courts through brands like Bombay Blues, Spaghetti
Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.
Future Groups joint venture partners include, US-based stationery
products retailer, Staples and Middle East-based Axiom Communications.
Future Group believes in developing strong insights on Indian consumers
and building businesses based on Indian ideas, as espoused in the groups core
value of Indianness. The groups corporate credo is, Rewrite rules, Retain
values.
Future Retail

Retail forms the core business activity at Future Group and most of its
businesses in the consumption space are built around retail. Future Groups retail
network touches the lives of more than 200 million Indians in 73 cities and 65
rural locations across the country. The group currently operates around 1,000
stores spread over 16 million square feet of retail space. Present in the value and
lifestyle segments, the groups retail formats cater to almost the entire consumption
expenditure of a wide cross-section of Indian consumers.
Led by Pantaloon Retail, the groups flagship company, the group manages
some of Indias most popular retail chains like Pantaloons - a chain of fashion
destinations, Big Bazaar - a uniquely Indian hypermarket chain, Food Bazaar -
a supermarket chain that blends the look, touch and feel of Indian bazaars with
aspects of modern retail like choice, convenience and quality and Central - a chain
of seamless destination malls. Some of its other formats include Ethnicity - India's
first concept store, which recreates the experience of a traditional ethnic market
in a modern retail format, Brand Factory, Planet Sports, aLL, Top 10 and Star
and Sitar.
Retailing of products and services related to home building and home
improvement is led through the groups formats, Home Town, a large-format
home solutions store, along with specialized formats for home furniture and home
furnishing through, Collection i and Furniture Bazaar and consumer electronics
through eZone and Electronics Bazaar.
The group also operates Indias leading rural retailing chain, Aadhaar that is
present in over 65 locations in rural India. Aadhaar, an agri-service cum rural retail
initiative, provides a complete solution provider for the Indian farmer.
In 2007, Pantaloon Retail was awarded the International Retailer of the Year
by the US-based National Retail Federation (NRF) and the Emerging Market
Retailer of the Year at the World Retail Congress held in Barcelona.
Corporate Statements:-
Future Group manifesto
Future- the word which signifies optimism, growth, achievement, strength,
beauty, rewards and perfection. Future encourages us to explore areas yet
unexplored, write rules yet unwritten, create new opportunities and new successes.
To strive for a glorious future, it brings to us our strength, our ability to learn,
unlearn and re-learn our ability to evolve.
We, in Future Group, will not wait for the future to unfold itself but create future
scenarios in the consumer in the consumer space and facilitate consumption
because consumption is development. Thereby, we will effect socio-economic
development for our customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and
when they need.
We will not just post satisfactory results, we will create success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends, we will set trends by marrying our understanding of
the Indian consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that will help us
succeed in the future. We shall keep relearning.
And in this process, do just one thing.
Rewrite Rules, retain Values

Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
consumer in the most profitable manner.
Mission
1. We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption
space leading to economic development.
2. We will be the trendsetters in evolving delivery formats, creating retail
realty, making consumption affordable for all customer segment- for classes
and for masses.
3. We shall infuse Indian brand with confidence and renewed ambition.
4. We shall be efficient, cost- conscious and committed to quality in whatever
we do.
5. We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
Core Values
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our
conduct.
Introspection: Leading to purposeful thinking.
Openness: to be open and respective to new ideas, knowledge and
information.
Valuing and nurturing relationship: to build long term relationships.
Simplicity & positivity: Simplicity and positivity in our thought, business
and action.
Adaptability: to be Flexible and adaptable, to meet challenges.

Board of Directors
Mr. Kishore Biyani, Managing Director
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and
the Group Chief Executive Officer of Future Group.


Mr. Gopikishan Biyani, Wholetime Director
Gopikishan Biyani, is a commerce graduate and has more than twenty years of
experience in the textile business.


Mr. Rakesh Biyani, Wholetime Director
Rakesh Biyani, is a commerce graduate and has been actively involved in
category management; retail stores operations, IT and exports. He has been
instrumental in the implementation of the various new retail formats.


Mr. Vijay Biyani, Wholetime Director
Vijay Biyani has more than twenty years of experience in manufacturing,
textiles and retail industry and has been actively involved in the financial,
audit and corporate governance related issues within the company.


Mr. Vijay Kumar Chopra, Independent Director
V.K.Chopra is a fellow member of The Institute of Chartered Accountants of
India (ICAI) by profession and is a Certified Associate of Indian Institute of
Bankers (CAIIB). His banking career spans over 31 years and he has served
senior management positions in Central Bank of India, Oriental Bank of
Commerce, SIDBI, Corporation Bank and SEBI.


Mr. Shailesh Haribhakti, Independent Director
Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a
Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti &
Co., Chartered Accountants and past president of Indian merchant Chambers.
He is on the Board of several Public Limited Companies, including Indian
Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the
Board of Company since June 1, 1999.


Mr. S Doreswamy, Independent Director
S. Doreswamy, is a former Chairman and Managing Director of Central Bank
of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat
Limited among others.


Dr. D O Koshy, Independent Director
Dr. Darlie Koshy, a PhD from IIT Delhi and rank holder in MBA headed NID
(Ministry of Commerce, GOI) as Director for 2 terms of office prior to which
he was the founding Chairperson of Fashion Management at the National
Institute of Fashion Technology (Ministry of Textiles, GOI). He is currently
the Director General & CEO of ATDC Network of 58 Institutes / Centres and
two premier campuses of Institute of Apparel Management under the aegis of
AEPC (Sponsored by Ministry of Textiles, GOI). Dr. Koshy received the Delhi
IIT Alumni Award for contribution of National Development in 2008. Dr. Darlie
Koshy was also conferred with the Star of Italian Solidarity one of the highest
civilian awards of the Government of Italy. Dr. Koshy is the author of three
pioneering books including the much acclaimed Indian Design Edge.


Ms. Bala Deshpande, Independent Director
Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also
serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun
India and Indus League Clothing Ltd, among others.


Mr. Anil Harish, Independent Director
Anil Harish, is the partner of DM Harish & Co. Associates &
Solicitors and an LLM from University of Miami. He also serves
on the board of Mahindra Gesco, Unitech, IndusInd Bank and
Hinduja TMT, among others.
Company Timeline:-
Major Milestones
1987 Company incorporated as Manz Wear Private Limited.
Launch of Pantaloons trouser, Indias first formal trouser
brand.
1991 Launch of BARE, the Indian jeans brand.
1992 Initial public offer (IPO) was made in the month of May.
1994 The Pantaloon Shoppe exclusive menswear store in
franchisee format launched across the nation. The company
starts the distribution of branded garments through multi-
brand retail outlets across the nation.
1995 John Miller Formal shirt brand launched.
1997 Company enters modern retail with the launch of the first
8000 square feet store, Pantaloons in Kolkata.
2001 Three Big Bazaar stores launched within a span of 22 days
in Kolkata, Bangalore and Hyderabad.
2002 Food Bazaar, the supermarket chain is launched.
2004 Central - Indias first seamless mall is launched in
Bangalore.
2005 Group moves beyond retail, acquires stakes in Galaxy
Entertainment, Indus League Clothing and Planet Retail.
Sets up Indias first real estate investment fund Kshitij to
build a chain of shopping malls.
2006 Future Capital Holdings, the companys financial is formed
to manage over $1.5 billion in real estate, private equity
and retail infrastructure funds. Plans forays into retailing of
consumer finance products.
Home Town, a home building and improvement products
retail chain is launched along with consumer durables
format, Ezone and furniture chain, Furniture Bazaar.
Future Group enters into joint venture agreements to
launch insurance products with Italian insurance major,
Generali.
Forms joint ventures with US office stationery retailer,
Staples.
2007 Future Group crosses $1 billion turnover mark.
Specialised companies in retail media, logistics, IPR and
brand development and retail-led technology services
become operational.
Pantaloon Retail wins the International Retailer of the Year
at US-based National Retail Federation convention in New
York and Emerging Retailer of the Year award at the World
Retail Congress held in Barcelona.
Futurebazaar.com becomes Indias most popular shopping
portal.
2008 Future Capital Holdings becomes the second group
company to make a successful Initial Public Offering in the
Indian capital markets.
Big Bazaar crosses the 100-store mark, marking one of the
fastest ever expansion of a hypermarket format anywhere
in the world.
Total operational retail space crosses 10 million square feet
mark.
Future Group acquires rural retail chain, Aadhar present in
65 rural locations.
Awards and recognigation
2009
CNBC Awaaz Consumer Awards 2009

Most Preferred Multi Product Chain - Big Bazaar

Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar
Images Fashion Forum 2009

Most Admired Fashion Group Of The Year - Future Group

Most Admired Private Label - Pantaloons, the lifestyle format

Critics Choice For Pioneering Effort In Retail Concept

Creation - Central
Coca-Cola Golden Spoon Awards 2009

Most Admired Food & Grocery Retailer Of The Year

Most Admired Food Court

Most Admired Food Professional

2008
Indian Retail Forum Awards 2008

Most Admired Retail Company of the year - Future Group

Retail Face of the Year - Kishore Biyani

Best Retailer Of The Year ( Hypermarket) - Big Bazaar

Future Group was awarded the Most Admired Retail Company of the year by the
Indian Retail Forum at a glittering ceremony organised in Mumbai. Mr Kishore
Biyani also won Retail Face of the Year.
India Retail Forum (IRF) is a platform for intellectual insights and information
exchange for the retail business in the Indian subcontinent. The forum presents
the business of retail in the region to a global audience, with the express aim
of facilitating understanding about and encouraging investment in this massive
marketplace.
Big Bazaar, the value format of Future Group bagged the Best Retailer Of The
Year ( Hypermarket).
The INDIASTAR Award 2008

Food Bazaar: Best Packaging Innovation

Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in
India, for its private label brand Fresh And Pure Chakki Atta.
INDIASTAR Award is a biennial event which aims to promote and encourage
excellence in packaging design, innovation and technology. The contest was
established in 1972 and is considered as the most popular and premier event for
Indias packaging fraternity. This year there were around 357 entries and the
participants had to submit a sample of their designs for selection.
With this award, Pantaloon Retail (India) Limited becomes the first Indian
Retailer to win the prestigious INDIASTAR Award.
Retail Asia Pacific 500 Top Awards 2008

Gold Winner - Top Retailer 2008 Asia Pacific

Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform
that appraise, raises and recognizes the development and growth of retailing
throughout the Asia Pacific region.
Coca-Cola Golden Spoon Awards 2008

Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani

Most Admired Food & Grocery Retailer of the Year Supermarkets: Food
Bazaar

Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big
Bazaar

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion

across Food, Beverages & Grocery: Future Group

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice:
Big Bazaar
The Coca-Cola Golden Spoon Awards 2008, were given away for the first time as
a culmination of the Food Forum India 2008 a two day convention, which saw
the participation of leading brands, retailers & retail support organizations from
across the globe. The awards were presented to honour enterprise, innovation and
achievement in the food retailing business as a benchmark of excellence.
The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements: HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of the
Asia Retail Congress, Asias single most important global platform to promote
world-class retail practices. These awards are aimed at honouring the best, in the
Asian Retail scenario. India played host to Asia Retail Congress 2008.
2007
Images Retail Awards
Most Admired Retail Face of the Year: Kishore Biyani
Most admired retailer of the year: Large format, multi product store: Big Bazaar
Most admired retailer of the year: Food and Grocery: Food Bazaar
Most admired retailer of the year: Home & office improvement: HomeTown
Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

Images Retail Forum followed strict international benchmarks in deciding the

top honours for Images Retail Awards 07, with IRIS as knowledge partner
and global consulting firm AT Kearney as the Process Approver.
National Retail Federation Awards
International Retailer for the Year 2007 Pantaloon Retail (India) Ltd

The National Retail Federation is the worlds largest retail trade association
with over 1.4 million members in the US and across the world. Some of the
past winners of the award include Metro AG (Germany), Carrefour (France),
Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was
presented at the Retails Big Show held in January 2007 in New York.
World Retail Congress Awards
Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007
attracted over one thousand retail professionals from over sixty countries.
The awards were decided by a multinational Grand Jury. Winners in other
categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.
Hewitt Best Employers 2007
Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual

survey of the best employers in India, as part of its global initiative. It is
based on CEO interview, People Practices Inventory and Employee Opinion
Surveys. Pantaloon Retail became the only retailer to feature among the
twenty-five best employers in India.
PC World Indian Website Awards
Best Indian Website In The Shopping Category - Futurebazaar.com

PC World, a leading consumer technology magazine selected the best Indian

websites in various categories based on use of technology for delivering
solutions, information being presented in an intuitive and concise manner and
overall experience aided by design.
Readers Digest Trusted Brands Platinum Awards
Trusted Brands Platinum Award (Supermarket Category) Big Bazaar

The Readers Digest awards are based on surveys done among consumers
by independent research agency, Nielsen Media Research. This is the second
consecutive time Big Bazaar has won this award.
2006
Retail Asia Pacific Top 500 Awards
Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd
Best Retailer in India Pantaloon Retail (India) Ltd

The Retail Asia publication in association with EuroMonitor and KPMG

honours the best retailers in 14 countries across the Asia Pacific region. The
awards were presented in Singapore in October, 2006.
Asiamoney Awards
Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and

investors and does a quantitative analysis of financial performance to select
best managed companies in Asian countries.
Ernst & Young Entrepreneur of the Year Award
Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani

Considered to be one of the most prestigious business awards in India, a jury

comprising leading names in Indian business selected the winners based on
courage, creativity, passion, endurance and vision.
CNBC Indian Business Leaders Awards
The First Generation Entrepreneur of the Year Kishore Biyani

Organized by CNBC-TV18, the twelve awardees in various categories are

decided by a high profile jury, along with research partners - The University
of Chicago Graduate School of Business, Development Dimensions
International (DDI) and AC Neilson ORG MARG.
Lakshmipat Singhania IIM Lucknow National Leadership Awards

Young Business Leader Kishore Biyani

The award recognizes and honors individuals who have contributed
consistently to the betterment of our country through their pursuit of excellence.
The awards were presented in New Delhi by the Prime Minister Dr. Manmohan
Singh in December, 2006.
Images Retail Awards
Best Value Retail Store Big Bazaar
Best Retail Destination Big Bazaar
Best Food & Grocery Store Food Bazaar
Retail Face of the Year Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer &
industry poll and nominations followed by performance assessment by team
of analysts and jury.
Readers Digest Awards
Platinum Trusted Brand Award - Big Bazaar

The Readers Digest awards are based on surveys done among consumers by
independent research agency, Nielsen Media Research.
CNBC Awaaz Consumer Awards
Most Preferred Large Food & Grocery Supermarket Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities,

nearly 10,000 consumers were asked to choose their most preferred brands.
Reid & Taylor Awards for Retail Excellence
Retail Entrepreneur of the Year Kishore Biyani
2005

Images Retail Awards 2005

PRIL- Most Admired Retailer of the Year

Food Bazaar- Retailer of the Year(Food and Grocery)

Big Bazaar-Retailer of the Year(Value Retailing)

Central-Retail Launch of the Year

Voted by Business Today magazine as one of the

Top 20 Companies in India to watch in 2005

Indias most investor-friendly companies in the top 75

Indias Biggest wealth creators in the top 100

DAKS London

PRIL- Brand Builder of the Year

2004

Images Retail Awards 2004

PRIL- Most Admired Retailer of the Year

Food Bazaar- Retailer of the Year(Food and Grocery)

Big Bazaar-Retailer of the Year(Value Retailing)

Central-Retail Launch of the Year

Reid & Taylor and DLF Awards

PRIL - Retailer of the year

2003

Indian Express Award

PRIL Marketing Excellence and Excellence in Brand Building

Indusland Bank (India Brand Summit)

PRIL - Excellence in Brand Building

Companies of future group
Future Retail (India) Limited
Home Solutions Retail India Limited
Future Brands Limited
Future Media (India) Limited
Future Supply Chain Solutions Limited
Convergem Communication (India) Limited
Pantaloon Food Product (India) Limited
Future Knowledge Services Limited
Future Capital Holdings Limited
Future Generali India Insurance Company Limited
Future Generali India Life Insurance Company Limited
Future bazaar India Limited
Winner Sports Private Limited
Staples Future Office Products Private Limited
Talwalkars Pantaloon Fitness Private Limited
ConvergeM
Indus League Clothing
Galaxy Entertainment Corporation Ltd
Future Consumer Products Limited
Future Ventures India Limited
Foot Mart Retail .
Future Brands
The Future Group has built a strong portfolio of some of the fastest growing
consumer brands in India. This activity is led through Future Brands India
Limited, a specialized subsidiary company that was set up to create and build
powerful brands that address the aspirations of the new Indian consumer.
Some of the key brands in this portfolio include, John Miller, Lombard, Bare,
DJ&C, Buffalo and RIG in the fashion and apparel space. Dreamline, present
in the home segment, offers a wide range of products in kitchenware, bed & bath
linen, and Home Dcor categories.
In the food and home care segment brands include Tasty Treat, Premium
Harvest, Fresh & Pure, Care Mate and Clean Mate.
In consumer durables and electronics space, the groups brands include Koryo and
Sensei.
Line of Business
The company is present across several lines of business which have various
formats (stores) lywood, The Doller store(JV).
Fashion Pantaloons, Central, All, Brand Factory, Blue Sky, Top 10,
Fashion Station, Big Bazaar, Lee Cooper (JV).
General Merchandise Big Bazaar, Shoe Factory, Navras, Electronics
Bazaar, Furniture Bazaar, KBs Fair Price.
Electronics- e-Zone, Staples (JV).
Home improvement- Home Town
Furniture Collection I, Furniture Bazaar, Home Bazaar.
E-tailling (Online Shopping).
Books & Entertainment Bowling Co., F123.
Wellness Star & Sitara, Tulsi.
Telecom & IT Gen M, M-bazaar, M-Port, Converge M.
Consumer Durables Koryo, Sensei.
Service E-Care.
Malls TGIP, Central Gurgaon.
Big Bazaar Indias Real Retail Story

Big Bazaar, the flagship retail chain of the Future Group, is on the verge of
achieving a unique milestone in the History of World retail- by being the first
hypermarket format in the globe to rollout fastest 101 stores in a short span of
seven years.
Big bazaars journey began in October 2001, when the young first generation
entrepreneur Kishore Biyani opened The countrys first hypermarket retail outlet
in kolkatta [Then Calcutta] .In the same month, Two more stores were added one
each in Hyderabad and Mumbai, thus starting on a successful sojourn which began
the chapter of organized retailing in India.


Speaking on this momentous occasion and remembering the days of
conceptualizing the hypermarket idea Mr. Kishore Biyani said, We initially
decided to name the format as Bazaar because we had designed the store
keeping the Indian mandi style in mind . since the size of the hypermarket was big
than an average mandi, the thought came to name it as Big Bazaar . however
we had freezed on the punch line Is Se Sasta Aur Accha kahin Nahi much
before we met the creative agency to design the final logo of Big Bazaar.
Though, Big Bazaar was started purely as a fashion format including apparel
cosmetics, accessory and merchandise, the First food bazaar format was added
as shop-In shop within Big bazaar in the year 2002. today, Big Bazaar, with its
wide range of products and service offering, reflects the aspirations of millions of
Indians.
The journey of Big Bazaar can be divided into two phases one pre and the
other post January 26
th
, 2005 when the company rewrote the retail chapter in
India, with the introduction of a never before sales campaign Sasbe Sasta Din
In just one day , almost the whole of India descended at various Big Bazaar stores
In the country to shop at their favorite shopping destination.
Further, what followed was the time and again rewriting of the Indian
Retail experience wherein understanding of the Indian consumers reflected in the
products and services offered, creating innovative deals, expanding in the tier II
and tier III towns, tying up with branded merchandise to offer exclusive products
and services to its customers.

Big Bazaar is present today in 59 cities and occupying over 5 million sq.
ft. retail space and driving over 110 million footfalls into its stores. The format
is expecting the number of footfall in the stores to increase by over 140 million
by this financial year . Over the years , Mr. Biyani for his vision and leadership,
and Big Bazaar for its unique proposition to its customers, have received every
prestigious consumer awards both nationally and internationally.

Says Rajan Malhotra, President, Strategy & Convergence, Big Bazaar, what is
important in our journey is not the number of stores, but the customers faith in us.
Its the India and the Indians, which have helped us, reach this feat in such a short
time span and today our country is creating a history in the word organized retail.
Rajan Malhotra, who is also the first employee of Big Bazaar, joining the
organization in early 2001 adds, Since beginning, we have kept Big Bazaar as a
soft brand, which reflects the India and the Indianness. We believed in growing
with the society, participating and celebrating all regional and local community
festivals, giving customers preferences above everything else.
Every Big Bazaar is a small family by its own and the head of the family
Karta- is the store manager. Kishore Biyani, the CEO of the Future Group, has a
vast understanding of the consumers insight, has inculcated the habit of observing,
understanding customers, in every employee of the group.
Future Group is confident of the Indian Retail Story. The group has not slowed
down its expansion plans depite the fiscal woes in the economy present today.
Future Group plans to have 300 stores and is expecting revenues of Rs 13,000
crore by year 2011.
About Big Bazaar
Type : Hypermarket type
Founded : 2001

Industry : Retail
Product : Department store
MD & CEO: Mr. Kishore Biyani
Parent : Future Group
Website : www.bigbazaar.com
Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in
operations. It is a subsidiary of Pantaloon Retail India Ltd, Future Group, offers
a wide range of products including clothing, footwear, electronic appliances,
groceries and kitchen utensils. You can also buy branded stuff from Reebok, Nike
and Puma here. It caters to every need of your family. Where Big Bazaar scores
over other stores is its value for money proposition for the Indian customers.
The word hypermarket is derived from the French word hypermarche, which is a
combination of a supermarket and department store.
The stores occupy an area which ranges from anywhere between 80000 to 220000
sq. ft. and offer a variety of food products like clothes, jewellery, hardware, sports
equipment, books, CDs, DVDs, TVs, electrical equipment and computers etc.
Hypermarkets are today synonymous with one stop shopping. The cheapest
prices will normally be found in these stores. Across thre world, hypermarkets are
usually part of a retail park, along with other shops, cafeterias and restaurants. A
key element of differentiation between the hypermarket and the other retail formats
is that they typically have destination locations. The hypermarkets are designed to
attract customers from a significantly large area with their low price offers, unique
range and offers. It is the largest form of organized retailing today. It is an ideal
shopping experience with an amalgamation of product, service and entertainment
all under of a common roof.
The company has been able to leverage on its multi-formats-multi-brand stores,
secure prime locations at the best possible prices and command a strong bargaining
power with suppliers, which provide it an edge over its competitors.
Customers come in Big Bazaar for purchasing, entertainment and pacing here and
there.
It gives many facility to the customers like; Helpline, Baggage Counter, Parking,
Exchange etc. big Bazaar trying to provide customer with 3Vs
Value
Variety
Volume
Big Bazaar has different categories; such as
Food Bazaar
Apparels
General Merchandise:- At Big Bazaar, you will definitely get the best
products at the best prices- thats what it guarantees. With the ever
increasing array of private labels, it has opened the doors into the world
of fashion and general merchandise including home gurnishings, utensils,
crockery, cutlery, sports goods and much more at prices that surprise us.
Here we talk about the department stores, because Big Bazaar based on the
departments.
Department Stores:-
Carry broad variety and deep assortment organized into separate deparment for
displaying merchandise,
Major departments includes:-
Utensils
Plastics
Home dcor
Luggage
Toys
Footwear etc.
Chains are very diverse and appeal to different markets. They are unique in
terms of the shopping experience they offer, the services they provide and the
atmosphere of the store. They are promotion- oriented. They increase competition
with discount and specialty stores creating problems.
Store Organization:-

Chapter -4
Fashion Department at Big Bazaar
Store
Manager
Assistant
Store Manager
Operational
Manager
Department
Manager
Additional
Department Manager
Team Leader
Team Member
Marketing Strategies of Big Bazaar:
At the time of the launch of Big Bazaar in Udaipur last year, there was no real
precedent in the Indian Market. A western model had to be adapted to suits the
needs of the Indian environment. Various local markets were studied to understand
the product mix and the prices offered.
Savings is to the key to the Indian middle class consumers. The store that
would be launched had to offer value to the consumers. Keeping this in mind the
concept of Big Bazaar was created.
In India, when a customer needs something for home, a typical thought is
to seek it from bazaar where a complete range of products is available to the
consumers. As the store offers a large mix of products at a discounted price, the
name Big Bazaar was finalized. The idea was to re-create a complete bazaar, with a
large product offering and to offer a good depth and width in terms of range.
Price was the basic value proposition at Big Bazaar. The Big Bazaar outlets
sold a variety of products at prices which were 5 to 60% lower than the market
price. The line Is Se Sasta Aur Accha Kahin Nahi emphasized this. The key
question faced by the management was whether the low margins on the products
would allow the company to sustain growth. With the aim of answer in order to
allow the company decides on the right locations.

The key learning which came out of this exercise was that for a large store like
Big Bazaar, a large catchments area was needed. The management decided to stick
to the existing market places within the city as the western model of hypermarkets,
where the store was located in large area on the mid of the city would also really
work in India. The cost of time spent on travels and the cost of petrol in India
would really become a plus point for the customers. Some of the key marketing
strategies and promotional activities that are successfully employed by Big Bazaar
are:-
Discount Selling
Big Bazaar sells all its products at a much cheaper price as compared to the local
markets. The range of discounts ranges from 5 to 60%. Although the store sells
the products at a cheaper rates it does not compromises with the qualities of the
products.
Huge No. of Brands

Big Bazaar maintains a huge number of brands under its dispose which give the
customers the liberty of buying the product of their favorite brand. This helps the
customers as they dont go looking out for a product of a particular brand.
Large Product Line
Big Bazaar also stocks a large product line of a single brand or multiple brands
which give the customers the choice to select the most appropriate product out of
many available at the most economical prices.
Frequent Promotional Activities
Frequent promotional programs like Wednesday- Haftey Ka Sabse Sasta Din,
Fashion Shows, Monthly Bachat, Price Challenge, etc. were conducted in
store in which the customers were provided special discounts, offers in addition
to the normal discounts and offers of the store. The main purpose of this sort of
activities is to generate in the dull days of the week or of the month.
Learning Process for Summer Training at Big Bazaar
The following learning process for summer training at Big Bazaar of Udaipur
city was given to me. According to this learning process, I had to undertake my
summer training in Big Bazaar. The learning process is given below in brief:-
Merchandising
This includes
Inward,
Display,
Replenishing (FIFO),
Offer Updating,
Top Selling SKUs,
Bottom Line SKUs,
Liquidation Process,
Defective Goods Handling (DAD- Damage & Defective),
Margins,
Buying,
Outward,
Stocktake.
Customer Service
It has
CSD (Customer Service Desk) Operations,
Customer Movement,
Customer Touch Point,
After Sale Services,
Home Delivery,
Alteration and Customer Grievance Handling.
Visual Merchandising
It has Signages,
Details of Materials,
VM Frames,
Shelf Talkers,
Focal Piont/ Hot Spots,
Execution of Promotions,
Communication of Offers,
Directional Signages in the Store,
Window Display.
Cash Department
It works on Cash Till Operations,
Billing Process,
Handling Cash,
Tallying Cash,
Allocation of Till wise Cashiers,
Depositing of Cash in Bank,
Shortage/ Excess Cash Treatment,
All Modes of Payments,
Checking of Currency Note,
Foreign Exchange,
Cash Float of Cashier,
Grab Process,
Currency Handling & System.
Information Technology
REM Knowledge,
SAP Knowledge,
System Generated Report,
Stock Adjustment,
Scheme Updation,
Hardware Knowledge,
Day Closing Activity.
Human Resources
PERK,
Sanjeevani,
Fun Jone,
Atithee,
Employee of the Month,
HR Policies,
Prerna,
Staff In / Out Management,
Sturday Meeting,
Payroll Process,
Skip Meeting.
Operations
Entire SOP,
Opening of Stores,
H. K. Activities throughout the Day,
Security Activities,
H. K. positioning,
Security Positioning,
Discipline & Attire Check of Security & H. K.,
Parking Management,
Trolley management,
Scrap Disposal process,
Waste Management,
Daily Check Points,
Fixed Asset Knowledge,
AMCs Checklist of Fire Safety Equipments,
A/Cs, Electricals, Lifts, Invertors, Chakkis,
DGs, LPC Process & Team Management.
Analysis Study
Stock Cover,
DSR Study, Age Analysis,
Stock Turns, Sales Mix, Sales Trend,
Margin Analysis, Per Sq. Ft. Return Analysis,
Ticket Size, Conversion,
Return on Capital Employed/ Working Capital Analysis.
FASHION DEPARTMENT @ BIG BAZAAR, UDAIPUR
Introduction
Fashion department is a Line of Business (LOB) at Big Bazaar, Udaipur.
Location of Fashion department is situated on 3 floor of the store. Fashion
department has large range of Product mix. It has collection of huge brands.
Fashion department plays an important role in Big Bazaar, Udaipur as it attracts
the customers to visit the store. Everyday, it also contributes almost 25% sale of
the entire store.
FASHION AT BIG BAZAAR
Fashion
Fashion is trend to change that whatever happen in some period
It come In all three month with the new product and with the modification of
old product.
It change simultaneously with the season.

Fashion @ bazaar
At Big Bazaar fashion include all apparels
Fashion is a very important LOB for big bazaar
Big Bazaar get highest margin by fashion department
The average contribution of fashion in Udaipur Big Bazaar is 23%
The target contribution of fashion sub department in fashion are
Mens wear- 50%, Ladies wear-30% Kids wear-20%
We PROMISE-that from today we will start selling FASHION
& not just apparel & take BIG BAZAAR to the next level by selling
more & more fashion.
Kar ke dikhana hai
Process of Fashion
Warehouse (Receiving)
Sub department
Tagging
On floor
Staking (MPM)
Sub department of Fashion
Mens wear
Ladies wear
Kids wear
Home Linen
Mens Wear
Section of mens wear
Men's Casual
Men's Fabric
Men's Formal
Men's Occasion Wear
Suit & Blazer
Men's Accessories
Mens night wear
Mens wear

Brands of products
AFL
Knighthood
John Miller
DJ&C
Famous Basics
Signature
Shatranj
VIP
Ladies Wear
Section of ladies wear
Ladies Ethanic
Ladies Western
Saree & Dress Material
Ladies Accessories
Ladies night wear
Brands of Merchandises
Sharisty
DJ&C
SHAYLA
Kids Wear
Section in kids wear
Children Wear
Kids Accessories
Brands of Merchandises
PINK & Blue
Power Ranger

ABP V/S Achievement Week 1 To 5
Sub Dept ABP Achievement Ach%
Men's Casual
11.45 9.03 79%
Men's Fabric
0.12 0.06 50%
Men's Formal
2.66 4.10 154%
Men's Occasion Wear
0.6 0.82 137%
Suit & Blazer
0.14 0.10 71%
Men's Accessories
2.11 2.12 100%
Ladies Ethanic
4.09 3.11 76%
Ladies Western
5.41 4.94 91%
Saree & Dress Material
2.24 1.47 66%
Ladies Accessories
0.51 0.49 96%
Children Wear
9.23 6.83 74%
Kids Accessories
0.51 0.53 104%
BB-Fashion
39.07 33.60

86%
Tagging pattern
There is three type of tags
Soft Tag
Hard Tag
String Tag
Types of Tag
String Tags

These tags are the hard plastic tags or could be paper sandwich
tags with a non-deactivable soft tag placed inside.
These tags are reusable like the hard tags
Use only the non-deactivating soft tags
Used on all items below Rs.400 in value and have been
developed as an alternative to hard tags.
The tags are attached to the item using a hard nylon fastener.
To check if the tags are working, simply place them on
the deactivating pad. If the tag does not beep stop use of the tag.
Hard Tags


Has got two specific parts- The pin and the tag.
Used for apparels above Rs.400 and in certain categories on all the
items.
Tags will ring only if the pin is inserted properly Never use bent,
damaged or rusty pins while tagging.
The pins can be removed only using a detacher, thus care should
be

Soft Tags

Soft tags are the flat paper tags.
Must always be used on flat clean surfaces.
A tag must be bent, do not bend any of the pink area of the circuit. bend 1
cm on one side only & no more than 90 degrees.
They should not be used on garments, as they will leave a stain.
These tags should not be put on metal or foil products unless there is at least
1 cm space between the security tag and the product, or else they wont work.
These tags get deactivated on the deactivation pad.
Importance of mpm In fashion

MPM (merchandise presentation manual)
mpm is related to the visual merchandise.
What is visual merchandising ?
merchandise is briefly defied as presentation of a store as
merchandise in the way that will attract the attention of potential to the
customer and motivate them to make purchase.
Advantage of mpm
Arranged merchandise properly
Easy to find
Easy to pick
Easy to buy
to put best forward the merchandise highlight I terms of
colour ,quality
Who can we make effective mpm Product should be tagged from
manufacturing house.
Focus light should be o the flor.
Availability of Proper mannequins For all the product.
Hygienic product should be packed.
Stock should be properly displayed.
Birthday Celebrations at Big Bazaar
16
th
-25
th
July
Big Bazaar Store located in the heart of Udaipur city had completed its third
year since opening in the city in the month of July 2010. Keeping in mind its third
anniversary, the store was celebrating it with the customers in the form of Birthday
Celebrations. The store celebrated it for ten days from 16
th
July to 25
th
July 2010.
The slogan for the birthday celebrations was Khushiyon Ke Din Khushiyon Ke
Upahaar.
Big Bazaar was celebrating its 3th Birthday from 16
th
to 25
th
July. The theme
for this celebration was come celebrate with us, get fabulous gifts, bumper prizes,
and enjoy loads of exciting activities in store.
Continuing its efforts to provide the best shopping deals and savings to
Indian consumer, Big Bazaar was all set to celebrate this Birthday Anniversary
with its Customers. It was truly memorable eith rock bottom prices, best possible
discounts, mega offers and lucky draw also. Apart from the flagship Big Bazaar
and its Food Bazaar, other departments like FurnitureBazaar, Electronic Bazaar,
Depot, General Merchandise, and Fashion Department were also the part of this
celebration.
From daily household needs of food and grocery to apparels, footwear,
toys, luggage, kitchenware, home decor, furniture and electronics; Birthday
Celebrations had an exciting array of attractive offers, deals and discounts,
ensuring something for everyone in the family, to shop for, and a maximum value
for money for all customers. With this new shopping concept, Big Bazaar touches
the heart of its customers and also maintains the company-customer relationship.
During the Birthday Celebrations, the following were the main offers in the Food
Bazaar:

Space Mix and Space Management

Space Mix
For the retailer space is money. The store has to be planned in such a way
that it optimizes the selling area and minimizes the non-selling parts. The selling
area is used to present the merchandise and the non-selling part is accounted for by
circulation space, staircases, lifts, facilities, the back area, etc. The area mix in a
typical department store is: selling area about 60%, circulation area 15%and back
area 25%.
Area Mix
2
Circulation 15%
Back Area 25%
Selling 60%
60% 15%

25%
Space Management
The placement of merchandise within the store in the most profitable manner
is called space management .it is one of the most important activities, because the
location of merchandise at different location have different values. Some parts
of store are more valuable because customers visit those more frequently, which
results in higher sales. It is easier to make sales along.
Space closest to the entrances and exits is the most is the valuable, and values
decrease further into the store.
Retail Marketing Mix
The basic function of retail is to provide the right goods to the consumer, at the
right place and time. Through the retail marketing mix we can compete with
our competitors and achieve the sales target. The marketing tools that a retail
organization uses to pursue its marketing objectives are termed as the retail
marketing mix.
The most channels are:
Product
Price
Place
Promotion
Presentation
Customer Service
People
The channels are illustrated in figure given below:
Channels of Retail Marketing
Retail
Marketing
Mix
People
Product
Place

Presentation
Promotion
Customer
Service
Price
Product
One of the main elements of the retail marketing mix is the products and /or
services that store offers to the customer.
Products are also termed as merchandise. The different products that the store
offers are together termed as the merchandise mix.
For example, if we consider the Fashion at department store, the merchandise line
comprises:
Mans wear
Mans accessory
Party wear
Ladies wear
Kids wear
Home fashion
Price
Pricing is an integral part of the retail marketing mix. The price policy that the
organization decides to follow depends on the customer profile of the target
audience for its range of products.
Big Bazaar gives the good price to the customer .price makes the good relationship
to the customers.
Big Bazaar has a punch line Isse Sasta Aur Accha Kahin Nahi
It gives the high discount on the price like; foods products (20%, 25%, 35%), non
food products (10%, 20%, 35%), buy one get one free Top Price, buy 3 get one
free Park Avenue soap, etc.
Big Bazaar gives many offers to the customer like; the great Indian festival Big
Days, Sabse Saste 3 Din, etc. In these types of days it gives the huge discount on
the products.
Place
The location of the retail store was considered to be the most important element of
the retail marketing mix.
Big Bazaar is situated at premier location in Udaipur, where Levis, E-Zone, Cafe
Coffee Day, and Reebok like stores are situated. It is the best place for Big Bazaar.
Promotion
The advertising budget, sales promotion, publicity and the public relations play
a very important role in the competitive world of retailing .these help the store
to achieve the short term goals. Promotion may be price led or occasional led, in
which case special merchandise offered by the stores only for the occasion. Most
retail organization run promotions during festival seasons.
Big Bazaar also provides the promotional offers on festival like Diwali, New Year,
ID, Valentine day, etc. Discounts depend on the products.

Presentation
The manner in which the merchandise is presented at the store level is very
important. This aspect not only deals with the store layout and the ambience
created, but also with visual merchandising.
Visual merchandising is the orderly, systematic way of putting stock on display in
the retail store.
Big Bazaar presents the store as per the season and occasions like; on Diwali
store is decorated with candles and flowers, on Christmas store is decorated with
stars, ribbons, balloons, Christmas tree and on Independence Day and Republic
Day store is decorated with green, orange, and white balloons, etc. that attract the
customers.
Customer Service
The support services that a retailer offers have become very important today.
The credit policies and the product returns policies need to be clear marketing,
buzzwords in the industry today and all these are aimed at enhancing customer
service.
In the Big Bazaar, the product range is good and availability of the products is very
easy. Bag Bazaar provides the low price comparison to the other retailers.
Big Bazaar provides the good services to their customer like; baggage counter,
parking, product, help line, etc.
People
Retailers operate in a unique environment. The retail industry is characterized by
a large number of inexperienced workers, who need to put in long hours of work.
Most of the time, these employees are in direct contact with the customer and may
face irate or unreasonable customer.
The people who work at the front-end of a retail organization are very important,
as they are the manners and products knowledge plays a very important role in
building long term relations with the customer.
Retail Communication Mix
Communication is an integral part of the retailers marketing strategy. Primarily,
communication is used to inform the customers about the retailer, the merchandise
and the services. It also serves as a tool for the building the store image.
The retailer can used various platform / channel for communication. The most
tools are:
Advertising
Sales Promotion
Public Relation
Personal Selling
Point of Purchase (POP) Displays
The tools are illustrated in figure given below:
Advertisin
g
Retail
Communicatio
n Mix
Public
Relation
s
Point of
Purchase
(POP)
Displays
Sales
Promotio
n
Personal
Selling
Advertising
Advertising can be defined as any paid form of non- personal presention and
communication through mass media. It is popularly believed that one of the main
aims of the advertising is to sell to wide mix of consumers and also to induce
repeat purchase.
However, a retailer may use advertising to achieve any of the following objectives:
Creating awareness about a product or store
Communication information in order to create a specific image in the customers
mind in terms of the store merchandise, price, quality, benefits, etc.
Create a desire to want a product.
To communicate the stores policy on various issues.
Advertising can also help identify a store carrying nationally advertised brands.
It can also help in repositioning the store in the mind of the customer.
To increase sale of specific categories or to generate short term cash flows by way
of sale, bargain days, midnight madness, etc.
Advertising can also help reinforce the retailers corporate identity.
For advertising, the retailer may use one or a combination of the following
mediums:
Press advertisements
Posters and leaflets, brochures, booklets
Point of purchase displays
Advertising can also be done through mediums like radio, television, outdoor
hoardings and the internet.
Sales Promotion
Sales promotion helps a retailer by way of attracting customer traffic and enables
quick result to be achieved. Depending on the type of promotion carried out, it can
help increase impulse buying, generate excitement and can motivate other channel
members.
Common retail promotions are illustrated:
Coupon:
A coupon allows the buyer a reduction in price on specific merchandise or
products, when the coupon is redeemed .coupons may be delivered through
newspaper, magazines, post or in products.
Contests:
A contest needs consumers to compete and the prizes are based on skill. In
the case of sweepstakes, the customer only needs to enter in his name and
the winner is determined by chance. Many retailers allow customers to enter
into competitions on the basis of the amount of purchases they have made.
Demonstrations:
Demonstrations are used to show the customer, the performance capabilities
of the products. Videos may also be used to aid the demonstration and show
the use of the products.
Product /Brand Promotions and Schemes:
This is a straightforward scheme in which the consumer either gets a
monetary discount on the purchase of a particular product/s or gets two
products of the same type for the price of one the by one get one free
scheme is example of same.
Big Bazaar also does this type of sales promotion like; in plastics department
important container buy one get one free.
Samples:
Sampling provides the consumers with an opportunity to use the product at
no cost. Various techniques may be adopted for sampling and this may take
the form of in-store sampling-where the in-store staff hands out the samples.
Shopping Card:
Many retailers make the own shopping card. It is very easy to promote the
sales.
Future group introduces the new future prepaid card .it is easily used in all
future groups retail outlets.
Public Relations and Publicity
Public relations (PR) are a marketing communication function, which
aims at fostering goodwill. An important component of public relations
is publicity. By way of public relations, the retail organization strives to
create and sustain a favorable image with consumer, shareholders, suppliers
and the public at large. The job of public relation is usually handled by an
outside Public Relations firm and it may be under taken to promote goodwill
for the organization, to promote a particular product or to counteract
negative publicity.
Publicity is a non paid form of media coverage. In todays world, it is rarely
free and a fair amount of skill has to be exercised by the organization to
ensure that right media coverage is achieved.
Examples of events in retail which merit publicity are:
Store openings
Store renovations
Celebrity visits and affiliations
Designer associations
New product ranges and launches
Awards received by the retailer
Fashion shows and sponsored events
Personal Selling
Personal selling is a paid form of personal advertising where salespeople
assist customer in satisfying their needs though a person-to-person exchange
of information .it is a process of learning the needs and the wants of the buys
and striving to satisfy them with the required product or service. Personal
selling may occur within the environs of the retail store-where personal
selling requires the sales person to satisfy the needs of the consumer. It may
also occur outside the retail store, where orders taken form customer by
way of the telephone, internet or mail and them serviced. Personal selling is
precise. It is aimed at a specific individual/s. Developing a strong sales force
is hence an expensive proposition, as the sales person has to be trained on
various aspects of communication, like understanding the body language of
the customer, etc. He also needs to be knowledgeable about the features of
products and services being offered by the retailer.
Point of Purchase (POP) Displays
The dictionary of retailing defines Point of Purchase communication as
the promotional signs and interior displays, often located at the point of
sale or alongside displays merchandise. Point of Purchase (POP) Displays
have become integral to retail today. They help reinforce in-store product
branding, enhance retail sales floor communication and provide information
to the customer. The basic function of pop in a retail store, include posters,
danglers, flyers glow signs, translites, banners, etc.
The role of POP changes significantly with the type of product being sold
and the customers involvement in the purchase. Different types of POP
material would relevant in different types of stores and environment.
In the case of a supermarket, POP may be used to indicate prices, the
location of products and any special or bargain offer in the store. POP in
a store selling consumer durables and electronics may lay stress on the
features of the product, the warranties and guarantees and the after sales
services provided by the outlet.
Chapter-5
Conclusion & Suggestions
As a matter of fact, this on the job training was fruitful for me as I learnt many
management skills practically during training period at Big Bazaar. Right from
the beginning of my training I observed so many things which are the part of daily
routine of Big Bazaar, Udaipur. The store works smoothly as it is the chain of a
well- known reputed organization. The retail staff personnel are of helping nature
as they supported and co-operated me during training period and tried their level
best to give me proper training of the retail store.


I also learnt how to apply all the management skills in the real situation in any
organization. During my on the job training, however, I observed the following
things at Big Bazaar, Udaipur:-
Everyday many people came only for visit at Big Bazaar.
The foot- falls of customers are good at Big Bazaar, Udaipur.
Mostly middle class family prefers Big Bazaar.
Customers come at Big Bazaar because it gives the huge discounts and
offers.
During big days (5 Days Mahabachat), it has huge crowd of customers and
the sale is very high.
The offers/discounts changed any time if there is technical problem or
shortage of stock.
Team members sometimes do not pay proper attention to the customers on
the floor.
Sinages were not maintained on the floor by team members.
There were more than 10 cash counters at the store but they didnt open
every day. All cash counters are open only on festival season or on the mega
offers of Big Bazaar.
The order processing take huge time and sometimes gets delayed due to lack
of stock at the vendor side.
The collection of vegetables and fruits are done from local markets and local
farmers.
There was at least one meeting of Store Manager with employees in a week.
Communication between the employer and employee is good.
Employees have the good knowledge about the products in their own
sections.
Conclusion
From all the available results this can be concluded that people have huge
expectations from the company. They not only want all the things they are getting
from other companies but in addition they also want some other benefits which in
turn can give them security of being a part of Big Bazaar as a customer in long run.
Big Bazaar has many brands in Food Bazaar such as Nestle, HUL, Cadbury,
Amul, Tata, Parle, Bikaji, Marico, Adanis Suffola, etc. but after that they do
not have the large product range of these brands that is why they are losing their
customers. Since many customers have different brand preferences.
In Food Bazaar they have big brands as mentioned above but many times they
do not achieve the target due to the arrangements of merchandise is not good and
employees interaction with customers are very less.
However, Food Bazaar contributes almost 50% of daily sale of the store. But
sometimes in normal days, Food Bazaar does not achieve the target. In fact, during
festival offers and Big Days, Food Bazaar has the major contribution in attracting
customers and increasing the store sale.
So we can say that customers want huge offers and discounts. If Big Bazaar
gives huge discount and offers, it will definitely increase its sales.
All the customers know about the Big Bazaar that is:
Isse Sasta Aur Achha Kahin Nahi!
Although Big Bazaar provides many services yet there are many areas where
customers demand for more than what they should get and which is beyond
company policy like, free servicing, additional free gifts and extra term benefits.
Company also facing some problems from its previous customers side that had
some bad experience about the company product and service. It is due to the
less attention of team members to the customers and not giving them complete
information about the products. Big Bazaar also needs good service at CSD
for their customers. In brief, the organization is working on all these aspects
continuously by filling feedback forms from customers and conducting market
research on products range and customers preferences.
Suggestions
The following suggestions could be made for the better performance of Big
Bazaar, Udaipur:-
Review of everyday discounts/offers at signage whether they are updated
properly or not.
Signages should be displayed properly on the floor and near the entrance
gate.
More security gadgets and checks should be there to control thefts and
employees working.
Availability of products in each size should be at the floor.
At least 6 to 8 cash counter should remain open everyday to avoid crowd at
cash counter.
Increase the number of supporting staff (team members) on the floor of Food
Bazaar to pay proper attention to the customers.
Increase the brand and products range in the Food Bazaar to increase the
sale.
Interaction should be there between employees and customers.
Sitting arrangement and drinking water facilities on the floor for customers
should be maintained regularly.
The arrangement of merchandise should be proper on the floor.

Bibliography
Pride, William M., and Ferrell O. C. Marketing: Concepts and Strategies.
12
th
ed. Houghton Mifflin Co., USA, 2005
Ramaswamy, V. S., and Namakumari S. Marketing Management: Planning,
implementation and Control. 3
rd
ed. Macmillan India Ltd., 2002
Kotler, Philip, and Keller Kevin Lane. Marketing Management. Pearson
Education, Inc., 2006
Kotler, Philip, and Armstrong Gary. Principles of Marketing. 11
th
ed.
Pearson Prentice Hall, 2006
Pradhan, Swapna. Retailing Management. Tata McGraw Hill, 2004
Web Sites:
www.pantaloon.com
www.wikimedia.com
www.retailindia.com
www.google.co.in
Annexure
The Daily Log Report
Daily Log 21 June 2010
Description of Activities
This was my first day of summer internship at Big
Bazaar, Udaipur. First of all, I met Mr. Dharmendra
Sir (HR Manager) to get acquainted with the store
organization. Then, he told me about the store
organization and other rules and regulations of the
organization that I had to follow during my on the job
training in Big Bazaar. Then, with him, I visited the
whole store and learnt about the systems and procedures
followed in the Big Bazaar, Udaipur.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 26 June 2010
Remarks (for Comments by
Company Supervisor)

Daily Log 22 June 2010
Description of Activities
Today I met HR Manager in the morning and he took
meeting with all the Management Trainees doing
internship in Big Bazaar, Udaipur. He told about the
interns procedures that were planned for us. He gave
me the learning process of the summer training. He
briefed about the learning process and told us to visit
the store and to see the working procedure of Big
Bazaar, Udaipur.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 30 June 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 23 June to 5 July 2010
Description of Activities
From 23 June to 05 July, I passed through the learning
process in detail. In this, I learnt about the organization
and various departments (Line of Business). All
department managers told about the processes followed
in each line of business. The following learning plans
for operations was told me:- 1 Merchandising
2 Customer Service
3 Visual Merchandising
4 Cash Department
5 Information Technology
6 Human resources
7 Operations
8 Analysis Study

Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 9 July 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 06 July to 15 July 2010
Description of Activities
From 06 July, I was asked to have on the job training
in the Fashion (Department) which is a kind of
line of business of Big Bazaar. I underwent my
training in Fashion department till 15 July and learnt
merchandising used in Fashion department.
The learning experience was wonderful and excellent
as it was real on the job training in Fashion department.
I worked there as a team member and learnt all core
concepts from Department Manager of Fashion
department. I learnt how to do facing and how to
display products properly on the floor. I also learnt
about the offers that are used in Fashion department . In
brief, I went through all the activities done in Fashion
department of Big Bazaar.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 20 July 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 16 July to 25 July 2010
Description of Activities
From 16 to 25 July, I worked on Birthday Celebrations
of Big Bazaar, Udaipur. It was important occasion as
this was the first birthday celebration of Big Bazaar,
Udaipur. I learnt many activities done during the
birthday celebration.
There was more learning for a marketing student. I
was assigned the work of visual merchandising as well
as customer service. Both the tasks were challenging
but the final result was fruitful for me. I was also
asked to focus on sales of Fashion department during
birthday celebration. I also helped in charity activity
done by the Big Bazaar.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 29 July 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 27 July 2010
Description of Activities
On 27 July I learnt about stock take of the whole store.
The whole day there was training about the store stock
take that is done quarterly in Big Bazaar.
In this, we were told that every product should be
kept in proper arrangement as same product of same
weight or same bar code should be scanned at a time.
If It is not so then there would be mistake in stock
take. For that, I helped in applying correct bar code on
the product as well locating there place to avoid error
in stock. I also helped in sticking stickers on every
self to write the stock code on that. It was wonderful
experience as I learnt about the inventory management.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 29 July 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 28 July to 30 July 2010
Description of Activities
After training of stock take, I was assigned to work
on stock take of whole store from 28 July to 30 July.
I helped the organization in stock take of Fashion
department. The whole day I helped in setting up
location and sticking bar code.

Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 01 August 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 31 July to 03 August 2010
Description of Activities
From 31 July to 03 August, I had learnt about various
products of Fashion department. I also learnt how
to make purchase order for the products in Fashion
department . Without purchase order (P. O.), no
product is ordered or dispatched from the vendor. I
was told about the offers which are generally used
in Fashion department to attract the customers and
increase the sale.
I also learnt how to handle customer grievance at
Customer Service Desk (CSD).
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 05 August 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 04 August to 05 August 2010
Description of Activities
From 04 to 05 August, I worked in warehouse of the
store. In warehouse, I learnt about the handling of
goods properly and after setting margin, bringing them
on the floor.
I also learnt how to do inward of the goods. For this
proper checking is done of each material and entry is
done in the inward register. I learnt about outward of
goods which are defective or of expiry date. That is
also noted in outward register. Both the registers are
maintained properly in warehouse. After inward of
goods, margin is set and then sent on the floor.
I was told by the warehouse manager that how to make
purchase order and sent it to the particular vendor. In
brief, it was good learning experience in warehouse as I
learnt about inventory management.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 07 August 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 06 August to 07 August 2010
Description of Activities
I learnt about visual merchandising on 06 and 07
August. VM Manager told me that how VM is
important for a retail store as it does the work of a
silent salesman. He also told me about the signage and
other details of VM materials. There are different sizes
of frames in the store for the display.
He learnt how a signage communicate offers and also
about the execution of promotions. I was told how self
talkers help in increasing the sales.
He also told about the directional signage used in
the store to help the customers. These signages are
generally displayed at the entrance, exit, near the lift
and near the wall of stairs.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 09 August 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 08 August to 10 August 2010
Description of Activities
Keeping in mind the upcoming Big days (Five days
Mahabachat), from 08 to 10 August, I was assigned
the task of planning for big days and displaying the
products properly in Fashion department .
I was asked to make signages for the Fashion
department and displaying them on particular product
on the floor of Fashion department . I also helped
in bringing the products on the floor and finding
right space on the floor for that product to attract the
customers and to increase the sales. I was given the
responsibility of maintaining proper display on the
floor. In brief, I had to work as a team leader on the
floor during Big Days.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)
Date 12 August 2010
Remarks (for Comments by
Company Supervisor)
Daily Log 11 August to 15 August 2010
Description of Activities
As from 11 August, Big Bazaar was celebrating
15 August in the form of Big Days (Five Days
Mahabachat), I was to work in Fashion department of
Big Bazaar during this period. For that, I was assigned
the task of handling team members on the floor as well
displaying products properly on the floor. In brief, I was
to get work done from the team members on the floor in
Fashion department .
I also worked at customer service desk (CSD) during
big days. I learnt how to sell the products effectively
to the customers by giving complete information of
the product and offers. During big days, I helped VM
department in making signages and displaying them
properly on the floor.
In brief, it was a wonderful learning experience as
there was huge crowd in the store during big days. I
learnt how marketing activities became fruitful for
the organization as they succeeded in attracting the
customers to come and buy the products at Big Bazaar.
During big days, everyday sale of the store was around
35 to 40 lacs. So the selling experience was excellent in
big days.
Signature of Supervisor
Name of Supervisor
Mr. Sanjeev Singh
(Assistant Store Manager)