Live Oak Communications

Spring 2014

FINAL
REPORT



Semester Cverv|ew
1. 8uslness Cards and Lmall SlgnaLure
2. Lmall newsleuer
3. Soclal Medla
4. rofesslonal oruollo hoLos
3. 8log osLs
6. Web ManufacLurer updaLes
7. Coogle Analyucs


8us|ness Cards
8LlC8L Al1L8
Lma|| S|gnature
8LlC8L Al1L8
Lma|| News|euer
Goal: 1he goa| of the ema|| news|euer |s to estab||sh |asnng re|anonsh|ps
w|th customers and share Gregory Gr|er news and success stor|es.

- First email sent April 28. June and August emails scheduled.
- New logo and color scheme from 2012 rebranding.

Includes:
- Service Spotlight
- Project Profile
- Photos of work
- Links to website and social media accounts



We|come to the GG Iam||y
Service Spotlight: Reconfiguration
Project Profile: Southern Insurance
Lma|| News|euer Ana|yncs
Sent to 179
36% opened, 5% clicked
Lma|| News|euer Ana|yncs
1w|uer
- 185 tweets = 29 weeks worth of
content

- 14.8% increase in Twitter
followers

- 4 tweets marked favorite by 3
businesses
1w|uer
|nterest & L|nkedIn
- 130 lncrease ln lnLeresL
followers
- urban AccenLs new ?ork
- 8 re-plns of orlglnal
- Cregory Crler omce
phoLographs
- 30 lncrease ln Llnkedln
followers
roducnon hotos
SouLhern lnsurance ueparLmenL 8u 8rown Communlcauons, LLC kernersvllle ollce

roducnon hotos
- CreaLed by Llve Cak ln lall 2013

Goa|: G|ve readers a sense of GG's
|oya|ty, customer serv|ce, and
the|r we|com|ng and fr|end|y
brand persona||ty

Cur posLs lncluded:
- Lmployee SpoLllghLs"
- 1he 8eauLy of 8efore and Aer"
- Advlce and lndusLry 1rends

8|og Accomp||shments
- CreaLed 13 orlglnal blog posLs

- 100 lncrease ln followers
- 3 shares Lo users' 1wluer accounLs

- Cver 30 of vlslLors Lo Lhe CC webslLe were referred Lhrough Lhe
blog
8|og Lxamp|es
"Lmp|oyee Spot||ght"
Gary Mundy
"1he 8eauty of 8efore and
Aher"
Southern Insurance
"Industry 1rends]Adv|ce"
It's A|| About Co|or!
Manufacturers Added to S|te
Goog|e Ana|yncs
Coal:

- 1o Lrack success of CC's webslLe
acuvlLy as well as how users
lnLeracL wlLh Lhe webslLe
- rovlde lnslghL as Lo how we can
provlde a beuer experlence for
poLenual cllenLs and parLners Lo
drlve more webslLe acuvlLy.
lebruary - Aprll
Goog|e Ana|yncs
- 1h|s semester, Gregory Gr|er's webs|te rece|ved
666 tota| v|s|ts w|th 70.87 of those be|ng
peop|e that had not been to the webs|te before.

- Gregory Griers website reached an
international audience - Canada, South
America, Europe, Indonesia, etc.

- 50.40% of new visitors in referral traffic came
to the Gregory Grier website from the blog.

A8lL 2014
Conc|us|on, kecap & Next Steps
1. 8uslness Cards and Lmall SlgnaLure
2. Lmall newsleuer
3. Soclal Medla
4. rofesslonal oruollo hoLos
3. 8log osLs
6. Web ManufacLurer updaLes
7. Coogle Analyucs


Gregory Gr|er,
1hank ou for a Wonderfu| Semester!