KELCE COLLEGE OF BUSINESS

PITTSBURG STATE UNIVERSITY

CONSUMER BEHAVIOR

Dr. Eric Harris

Fall 2014
MGMKT 430-01 (face-to-face course)
Credit Hours: 3
11:00-12:15
Tuesday, Thursday
Room 224
Instructors Contact Information

Office: 110 Kelce Hall
Telephone: (620) 235-4575
E-mail: eharris@pittstate.edu

Office Hours

I will be available to meet with students regarding class issues during the hours of
8:30-10:30 and 1:00-4:00 on Tuesday and Thursdays. I ask that you set an
appointment to see me if possible. There is a sign-up sheet at the front desk of Room
110. Please note that as Chair, I do attend a number of meetings throughout the week
and I am called out of the office frequently. I will attempt to keep disruptions to my
office hours to a minimum. If you cannot see me during those times, please contact me
directly for arrangements.

PSU Catalog Description

Consumer behavior theories and models; internal influencing forces of needs,
motivation, perception, learning, attitudes, and personality; external influencing forces of
demographics, culture, social class, family, reference groups, and marketing
communication.

Prerequisites

MGMKT 330 Basic Marketing & PSYCH 155 General Psychology.

Required Textbook(s) or Other Student Provided Materials

CB6 sixth edition, Authors: Barry Babin and Eric Harris (Cengage-4LTR Press).
There is a valuable website for materials related to the book at the following website:
http://4ltrpress.cengage.com/cb/. more detail will be given in class. This is a new edition
this year and there are online resources that the students may use with the purchase of
the text.

Course Objectives/ Learning Outcomes

The objective of the course is to ensure that students learn the basic concepts of
consumer behavior and how they are applied in the consumer and business/marketing
settings. These concepts include those listed in the catalog description (consumer
behavior theories and models; internal influencing forces of needs, motivation,
perception, learning, attitudes, and personality; external influencing forces of
demographics, culture, social class, family, reference groups, and marketing
communication.)

The goals of the class include:

Students should be able to apply consumer behavior concepts to consumer
and/or business situations in both personal and professional situations.

Students should be able to understand the influence of internal and external
influences on consumer behavior.

Students should be able to utilize an ethical framework when approaching
consumer behavior topics in both personal and professional settings.

Ethical issues pertaining to consumer behavior and the practice of marketing
management are also covered. Topics include issues such as: subliminal advertising,
manipulative tactics in persuasion, and the use of stealth marketing. Consumer
misbehavior topics such as retail borrowing, illegal consumption of various goods,
drinking and driving, may also be covered.

Course Outline

(Note: this outline is tentative and may be altered at the instructors discretion. Specific
dates t .b.a.). In general, the course will follow the outline of the textbook, including the
following:

What is CB and why should I care?
Value and the CB Value Framework
Consumer Learning: Perception
Comprehension, Memory, and Cognitive Learning
Motivations and Emotions
Personality, Lifestyles, and the Self-Concept
Attitudes and Attitude Change
Consumer Culture
Microculture
Group Influence
Consumers in Situations
Decision Making I
Decision Making II
Consumption to Satisfaction
Consumer Relationships
Consumer Misbehavior
Marketing Ethics, Misbehavior, and Value

Teaching Methods

This course is lecture-based. Class meetings will feature formal as well as informal,
interactive lectures/discussions on a variety of consumer behavior topics. Students are
responsible for all the assigned material as well as being prepared when called upon in
class. All students are encouraged to ask questions and state their opinions on the
subject matter. The content of this course necessitates a careful reading of the
textbook.

Course Attendance Policy

Students are expected to attend class regularly. Because students are aware of
scheduled class periods prior to enrolling in class, it is expected that scheduling
conflicts will be minimal. Because missed quizzes cannot be made up, it is strongly
recommended that students do not miss class. Obviously, the learning process is
facilitated by regular class attendance. Furthermore, much of the information on exams
will come from class meetings, and for this reason, regular attendance is crucial.
The instructor will take roll regularly.

*Unexcused absences will result in a deduction of ten (10) points from the participation
points (see below) for every unexcused absence beyond three.

Classroom Conduct Policy (Please note Kelce Code of Conduct in this syllabus)

Classroom Respect and Courtesy Policy

In response to the recent trend toward declining classroom courtesy and disrespect of
classmates and professors, we have adopted a classroom respect and courtesy policy
designed to maximize the potential for learning within the classroom with minimal
disruptions. This policy is similar to other policies found in the Kelce College of
Business. This policy is enforced so that the learning experience may be as efficient
and effective as possible.

** The overriding assumption is that the student has enrolled in the course, has paid the
fees for the course, and wants to learn.

Rules of common courtesy will apply in this class. The minimum courtesy requirement is
that students refrain from disturbing the class by disrupting other students or the
professor.


The Following Will Be Considered Violations of Classroom Respect and Courtesy:

1. Tardiness

2. Sleeping in class

3. Talking or distracting fellow students or the instructor during class meetings.

4. Walking out during lectures.

5. Disturbing fellow students in any other inappropriate way (e.g., passing personal
notes, making distracting noises, using cell phone, reading newspaper in class,
etc).

6. Inappropriately using laptops during class, including surfing non-class related
material or websites during class. (i.e., surfing must be class-related only)

7. Excessively disrupting the professor during lectures.

8. Any disruption during quizzes or exams as determined by the professor.

*At the discretion of the professor, courtesy disruptions (listed above and otherwise
determined by the professor) will result in a deduction in class participation points,
dismissal from the class meetings, and/or official dismissal from the course.

Course Evaluation Methods*

Four exams will be given throughout the semester. In addition, students will be required
to complete a number of homework assignments. Quizzes will also be given throughout
the semester.

Process for Evaluation:
4 tests @ 100 points each 400

Quizzes (15 @ 10) 150

Participation 75

Assignments 75

Total Points 700

Grading System: Final grades will be determined on a points system according the
following scale. This scale will be followed precisely. Grades will NOT be based on final
percentage earned in class. The instructor will not consider arguments such as 89.6%
should be an A, etc.

**On occasion, there are issues with the percentages presented in CANVAs.
Please remember that final grades are based on POINTS and not
PERCENTAGES**

Grading Scale: A = 630 700
B = 560 629
C = 490 - 559
D = 420 489
F = 0 - 419


Students with Disabilities

If a student has a physical disability they should see Equal Opportunity/Affirmative
Action in the Equal Opportunity Office, 218 Russ Hall, (235-4189) in order to request
accommodation (www.pittstate.edu/office/eoaa). If a student has learning disability, the
student should consult the Center for Student Accommodations
(www.pittstate.edu/office/counseling/center-for-student-accommodations.dot). If the
student has both physical and mental disabilities, the student may see both offices and
they will work together on providing accommodations. We will work to ensure that all
reasonable and necessary accommodations are met. This information is repeated, and
updated as necessary, on the syllabus supplement link at the bottom of this syllabus.

Academic Misconduct Policy

Academic dishonesty, misconduct, or disruption constitute major violations of
professional and university ethics and are not tolerated at PSU. Misconduct and
dishonesty violations include, but are not limited to, obtaining exams without instructors
knowledge, sharing of exams answers or providing material input on other individual
efforts, and plagiarism of any material. Academic misconduct or dishonesty is
inconsistent with membership in an academic community. The instructor reserves the
right to fail any student for the class, if a student is caught cheating on any required
assignment, exam or quiz (including grades of XF). Please refer to the university
catalog and the supplemental syllabus link for additional details and policies. The
instructor will follow these policies.



(Kelce Code of Ethics on following page)


CODE OF ETHICS OF THE STUDENTS OF THE GLADYS A. KELCE COLLEGE OF
BUSINESS
PITTSBURG STATE UNIVERSITY*

THE STUDENTS OF THE GLADYS A. KELCE COLLEGE OF BUSINESS SHALL:

Refrain from class disturbances

Arrive on time and remain until dismissed at all class sessions and to notify instructors
in advance of anticipated absences, late arrivals, or early departures when ever
possible.

Turn off cell phones or other electronic devices while in class, unless permission to use
them has been granted.
Prepare for and participate in all classes.

Treat fellow students, staff, faculty and administrators with respect.

Prepare assignments and exams honestly.

Avoid plagiarism or unacknowledged appropriation of anothers work in any academic
work.

Refrain from giving or receiving inappropriate assistance.

Dress appropriately, avoiding clothing that is revealing, provocative, or includes
offensive language or visuals. Dress as a professional when appropriate at ceremonies
and interviews.

Respect University property and use resources in the most effective and efficient
manner.

Be fair and constructive in the evaluation of faculty.

Obey the policies, regulations, and laws of the United States of America, The State of
Kansas, The Kansas Board of Regents, Pittsburg State University and the Gladys A.
Kelce College Of Business .

(*Adapted from the Code of Ethics of Illinois State University)







Other Policies

Exams must be taken on the date scheduled. The only exception will be for officially
dismissed university functions (e.g., club trips, sporting events, etc.) or instructor
notification through the Office of Campus Life and Auxiliary Services / Accommodations
/ Enrollment Management Services, or prior student notification. If the instructor is not
notified prior to test day, or by the end of the day (in emergencies), a zero will be
permanently recorded for that exam. Make-up exams can be scheduled if necessary but
these will be different in format from the original exams, with the same content
coverage.

Exams. Exams may consist of a variety of questions of various format including
multiple-choice, true/false, problem solving, and essay. The instructor will collect all test
materials following an exam. If a student fails to return the test copy or leaves the room
with a scantron that has answers recorded on it, a zero will be recorded for the exam.

Exam Dates:
Exam 1: Thursday, September 18
Exam 2: Thursday, October 23
Exam 3: Thursday, November 20
Final (as scheduled by PSU): Tuesday, December 9

(Any deviation from these dates will be communicated, in writing, to students
prior to exam date.)


Quizzes. There will be fifteen quizzes throughout the semester that may be announced
or unannounced before the date given. These quizzes cannot be made up unless the
instructor is notified of a need to be absent prior to the given date. The absence must
also be approved by the instructor.

Assignments. Three homework assignments will be assigned during the semester,
each worth 25 points. Details regarding these assignments will be given in class. All
homework MUST be typed (Words document, etc.) unless otherwise specified.

Homework must be turned in during the assigned class period in order to be considered
on time. Late homework may be emailed in the case of emergencies during the day it is
due (i.e., by 11:59 p.m.). Homework that is received after the due date will be deducted
5 points per calendar day late (including weekends).

*The instructor has a mailbox in room 110. Students may, when necessary, turn
homework in to the mailbox. However, students must obtain a departmental
stamp from the office workers in room 110 that specifies the time and date in
which the homework was turned in. If the homework in the mailbox does not
have a departmental stamp, no credit will be given for the assignment until the
student offers proof of the date and time it was turned in. It is the responsibility of
the student, not Kelce staff members, to ensure that the stamp is received.

Participation: Participation points will be accumulated based on the professors
perception of classroom contributions and behavior. (See Classroom Respect and
Courtesy Policy). It is assumed at the beginning of the semester that students will earn
all of these points; however, deductions may occur throughout the semester based on
lack of participation, poor attendance, or the courtesy policy.

**The instructor will use a seating chart on this course and take attendance regularly.
Students may expect to sign an attendance sheet regularly.

CANVAS: This course will utilize the CANVAS system for course materials,
announcements, etc. The instructor will make every attempt to be timely with posting
materials and grades.

Religious Observances: The instructor will make every attempt to schedule required
examinations in view of the customarily observed religious holidays of those religious
groups or communities comprising the Universitys community. No student will be
compelled to attend class or sit for an examination at a day or time that is prohibited by
his or her religious belief. Students are expected to notify the instructor if they intend to
be absent for a class or announced examination due to a religious holiday. Any student
who anticipates the necessity of being absent from the class due to the observation of a
major religious observance must provide notice of the date(s) to the instructor, in
writing, at least one week before the schedule date.

Important Notes:

**The sale of notes or tapes from this is prohibited. These materials are covered under
copyright and intellectual property laws where applicable.

**The Family Educational Rights and Privacy Act (1974) will be followed in this class:

*The instructor will not discuss the progress of any student with anyone
(including parents) without the consent of the student.

*The instructor will not discuss academic progress (including grades) over the
telephone.

*The instructor will not hand back graded materials to friends of students in class.

*The instructor will not email grades to students.


**The instructor will keep all exam materials after exams are given. Other materials
(homework, etc.) may be kept by the instructor for up to one semester following the
submission of final grades. If these materials are not claimed by students during this
time period, the materials may be destroyed at the instructors discretion. All course
materials (including exams) may be destroyed at the instructors discretion after the time
period ending one semester from submission of final course grades.


** ELECTRONIC DEVICES MAY NOT BE USED DURING TESTS OR QUIZZES
(including cell phones, translators, etc.) The only exception will be for students who
have filed for accommodations with the Director of Learning Disabilities, or if the
instructor specifically states that such devices may be used.



THE INSTRUCTOR RESERVES THE RIGHT TO AMEND AND TO REORGANIZE
THIS SYLLABUS AT ANY TIME. IT WILL BE ASSUMED THAT STUDENTS ARE
FAMILIAR WITH THE CONTENT OF THIS SYLLABUS.





***PSU syllabus supplement available at:***

http://www.pittstate.edu/dotAsset/eb3c8820-1c48-4f7e-aae8-8ccf74dc449a.pdf











Acknowledgement:
I have read the syllabus for MGMKT 430.01 for Fall 2014 semester and I understand course
policies, including penalties included in the Classroom Respect and Courtesy Policy and/or
the Kelce Code of Ethics documents.


Signed: ________________________________

Printed name: ___________________________

Student ID #: ____________________________