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EVENT MANAGEMENT WITH SPECIAL REFERENCE TO

INTERCOLLEGIATE EVENT PRIDE.



BACHELOR OF MANAGEMENT STUDIES
SEMESTER V
(2013-14)

SUBMITTED BY
NUPURA DILIP RAJE
Roll No. 28
Guide Name
Prof. Pritesh Somani

T.Z.A.S.P MANDALS
PRAGATI COLLEGE OF ARTS & COMMERCE
NANDIVLI ROAD,
DOMBIVLI (E.)




EVENT MANAGEMENT WITH SPECIAL REFERENCE TO
INTERCOLLEGIATE EVENT PRIDE.

BACHELOR OF MANAGEMENT STUDIES
SEMESTER IV
(2013-14)
SUBMITTED BY
NUPURA DILIP RAJE
Guide Name
Prof. Pritesh Somani
Roll No. 28
SUBMITTED
IN PARTIAL FULFILLMENT OF THE REQUEST FOR THE AWARD OF
DEGREE OF BACHEL OF MANAGEMENT STUDIES

T.Z.A.S.P MANDALS
PRAGATI COLLEGE OF ARTS & COMMERCE
NANDIVLI ROAD, DOMBIVLI (E.)

T.Z.A. SHIKSHAN PRASARAK MANDALS
PRAGATI COLLEGE OF ARTS & COMMERCE, DOMBIVLI (E.)

CERTIFICATE
(2013-2014)
This is to certify that Ms. Nupura Dilip Raje of B.M.S (Bachelor of
Management Studies) Semester VI (2013-2014) has successfully completed the
project on Event Management with special reference to intercollegiate event
Pride under the Guidance of Prof. Pritesh Somani.

Date:
Place:

(Prof. Mr.Pritesh Somani) (Dr. A. P. Mahajan)
Project Guide Principal


(B.M.S Coordinator) External Examiner
Mrs. Jyoti Jangir



NUPURA DILIP RAJE
Seat No.

DECLARATION
Date:
I, Ms. NUPURA DILIP RAJE, the student of B.M.S. (Bachelor of
Management Studies) Semester VI (2013-2014) hereby declare that I have
completed the project on Event Management With special reference to
Intercollegiate event Pride successfully.
The information submitted is true and original to the best of my knowledge.
Thank you,



Yours faithfully

Ms. NUPURA DILIP RAJE.










DECLARATION

Date:
I, the undersigned Prof. Pritesh Somani, have guided Ms. Nupura Raje for
his project. She has completed the project Event Management With special
reference to Pride successfully.
I hereby, declare that information provided in this project is true as per the
best of my knowledge.
Thank you,




Yours Faithfully

Prof. Pritesh Somani








ACKNOWLEDGEMENT

At the beginning, the desire of completing this project was given a way by
my guide Prof. Pritesh Somani. I am very much thankful to him for the guidance,
Support and for sparing him precious time from a busy and hectic schedule.
I am thankful to Dr. A.P.Mahajan, Principal of Pragati College, Where I
study in commerce faculty. My sincere thanks to the coordinator Prof. Jyoti
Jangir who always motivated and provide a helping hand for conceiving higher
education. I also thank our library staff for providing reference books required for
the project.
I would fail in my duty if I dont thank my parents who are pillars of my life.
Finally, I would express my gratitude to all those persons who directly and
indirectly helped me in completing dissertation.



MS. NUPURA DILIP RAJE





Table of Contents

Chapt. No. Contents Page No.
Executive Summary
Objective of the study
Hypothesis of the study
Limitation of the study
Research Methodology
Review of Literature
1. Introduction to Event Management 1-4
2. Event Management 5-41
3. Data Analysis and Interpretation 42-48
4. Summary of the Study (Findings &
Recommendations)
49-52
5. Conclusion 53
Annexure
Bibliography & Webilography






Executive summary

Event management, the very topic looks challenging. A concept which
gained importance in India only after the late 90s. Commitment, leadership and
mental & physical devotion are the core factors needed to manage any type of
event. Irrespective of the type or the scale of the event, the mental and physical
hard work that is to be put in, differs by only a negligible degree of difference.
First of all forming committees, then allotting different jobs to each
committee is the very first step. Here all the theoretical concepts learnt up till now
in subjects like public relations, human resource planning, logistics, human skills,
controlling, accounts, organizing, and others come into actual use. As an event
manager one must have a lot of flexibility in terms of working pattern. Be free to
do all sorts of jobs irrespective of your position.
I am going to collect information through an intercollegiate event Pride.
The intercollegiate event of Pragati College i.e. PRIDE is organized by BMS &
BBI. The Event needs to be popularized, by proper media coverage. The main
objective of Pride is to make a biggest and successful event as compare to past
Pride events currently. The main target segment of this event is management
students like BMS, B&I, BAF, BSCIT. I am going to analyze the potential of
Pride. The main objective is to study the level of pride and to make a successful
event.




Objectives of study

Objectives of the study:
1. To study what is Pride and its importance.

2. To determine how pride gets popularized.

3. To study growth rate of pride as an event.

4. To study the size of the event in terms of capital involvement.

5. To study how to make an event successful and popular.

6. To study the type of event which taking place in pride.

7. To identify the participants expectation from pride.

8. To analyze the current condition of the event.






Hypothesis of the study

Hypothesis:
H0:- Pride is big Management events focusing on inter college events.
H1:- Pride is a just an Inter college fest.

H01:- Pride is a huge popular event due to its huge reach and coverage.
H11:- Pride is not a big popular event.

H20:- Pride has achieved huge growth as a event starting from its inception.
H21:- Pride has not achieved big growth as a Management event.

H30:- Pride has achieved huge capital in terms of sponsorship in its every passing
year.
H31:- Pride has achieved low capital in terms of sponsorship with every passing
year.

H40:- Success of an event depends on its team work and support staff.
H41:- Success of an event is just a case of its past performances.


H50:- Pride Comprises of a similar type of events every year.
H51:- Pride comes up with different set of events every year.
H60:- Expectation of Participants is huge from the events as well as organizing
committee.
H61:- Participants dont keep huge expectation from the Management committee
and events.

H70:- Pride is in to its growth stage right now.
H71:- Pride is losing its charms with every passing year.












Limitation of the Study

1) Analysis is based on data collected from participants of intercollegiate
event PRIDE.
2) Time limit of the study is 3 months.
3) The data is collected from 100 participants.
4) The data collected is based on the sampling method and not on census
method; hence it may not be completely appropriate.
5) The study covers participants of Pride.













Research Methodology

RESEARCH DESIGN:
The methodology for the research study is descriptive and is as follows:-
RESEARCH APPROACH: - Quantitative Research..
Sampling:-
Following sampling is designed in order to execute the survey.
Sample Area:- Participants of Pride
Sample Size: - 100
Sample Design:-Samples selected in the survey are those Participants who
participated in any event.

Data Collection Method:-
Data Collection Tool:-
Secondary Data:-
Various websites, articles from Magazines and News-Papers, Books were used for
collecting Secondary Data.
Primary Data:-

The Primary Data has been collected by the researchers by designing structured
questionnaire with the relevant question to the project Study and Research.

Type of Questionnaire: - Structured Questionnaire.

DATA ANALYSIS:
The collected data in the study has been Presented and Analyzed using the
various graphs for satisfaction level, score of various factors on the particular
dimensions, and Also data is analyzed through performance matrix.













Literature Review
Davies and Brown (2000) write that festivals and events are special times
in peoples lives; they give us the opportunity to go outside normal experiences for
a cultural, social or leisure experience. The public use of the word event does
not necessarily concur with the scientific use of it (Loos, Hermes, & Thomas,
2008). The literature available is mostly not concerned about defining the word
event prior to undertaking research in the field, which leads to communication gaps
and misunderstandings.
Despite the variety of literature about event management, Erber (2002) and
Holzbauer (2003) both emphasize that the core elements of event management in
the past often only entail organizational and controlling measures as part of the
event execution. Loos (2008) objects this assessment and highlights that the
definition would exclude the integrative tasks of management with decision
making options. He describes event management as the coordination of all the
tasks and activities necessary for the execution of an event regarding its strategy,
planning, implementation, and control, based on the principles of event marketing
and the methods of project management (Loos et al., 2008, p. 54).
In view of the current state of affairs, the conclusion of Getz & Wicks from
1994, as mentioned at the beginning of this section, has not lost its actuality and
validity. Harris, Jago Allen & Huyskens (2000) are sharing the same opinion and
think to determine the current state of research within the events field is not
necessarily an easy task. Even though the area is still largely virgin territory from
are search perspective there is still, both globally and in an Australian context, a
not insubstantial number of reports/articles/thesis etc dealing with events (p. 24)
Nelson (2004) researched the Sociological Theories of Career Choice: A Study of

Workers in the Special Events Industry for her PhD and discovered several traits
and qualities that people in the industry have in common. Surprisingly, most of the
interviewed practitioners did not plan to work in the event industry but were into it
introduced by chance. Despite their dissimilarity in education all of the
practitioners share one common trait: they are open to new ideas.
Nelson (2004) summarized the key findings as practitioners in the field feel
extremely lucky to be able to work at something every day that they love (p. 50)
the client/provider relationship was identified as the main challenge within in the
industry. With a strong sense of helping others, a passion for the industry and a lot
of pride in excellence in their work, event managers overcome those obstacles and
create value (Nelson, 2004).
This research assumed that a good knowledge base about the best practices
in the above fields would lead to a successful career in the field. Other research
disproved the findings. Getz and Wicks (1994) confirmed that management
theory and skills are essential, but their application... requires adaptation similar to
that required for recreation management. And because there is so much variety
among event types and settings, it can be argued that only generic concepts can be
taught, with experience providing the detail (p. 108). Their research identified
energy and ambition as the key success factors within the event industry.
One of the obstacles that research into best practices in event management
has to face is that funding is mostly given for the investigation of the social,
economic and cultural effects of events. Sponsors, especially governments, are
more likely to invest in continuous events when the research shows that the event
has a positive impact on the community. Consequently, less research has been
focused on special events operational management (Hede, Jago, & Deery, 2002,

p. 322). At the same time, governments are influencing the execution of events by
devising laws and acts in order to limit the negative influences of events. With the
lack of international or even national standards for the evaluation of events, the
event environment is becoming more complex and regulated, as every town, city,
community, country, and continent has different laws in place, and it is hard for
professionals to maintain a synopsis.














List of Tables

Table no. Contents Page
No.
3.1 Analysis of Participant 42
3.2 Importance of Management Events 43
3.3 Different Event which is attended by
Participant
44
3.4 Attendance of Pride Fest Earlier 45
3.5 Agree / Disagree Statements 46
3.6 Attendance in Activity in Pride 48










List of Figures

Figure
No.
Contents Page
No.
3.1 Analysis of Participant 42
3.2 Importance of Management Events 43
3.3 Different Event which is attended by
Participant
44
3.4 Attendance of Pride Fest Earlier 45
3.5 Agree / Disagree Statements 46
3.6 Attendance in Activity in Pride 48