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OUR VALUE

1. leadership : “The courage to shape a better

future”
2. Passion : “Committed in heart & mind”
3. Integrity : “Be real”
4. Accountability : “If it is to be, it’s up to me.”
5. Collaboration : “Leverage collective genius.”
6. Innovation : “ Seek, imagine, create,
delight.”
7. Quality : “What we do, we do well
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THE GOBLEJ PLANT

Commission in March 1998

Situated at the peaceful environs of Globleg just 30 km
have two RGB lines & one hot fill line. Capable of producing 55000
cases/days.
The world’s favorable soft drink is Ahemedabad’s favorable
too; evident from the phenomenal growth rate that coca-cola has ach
achieved since its re-introduction in India.

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The secret formula of Coca Cola

The mystique of Coca-Cola was also enhanced of course, by its

secret formula, whose blend of flowers was code-named 7x. Soon after
frank Robinson brought him the formula, as a Candler changed it. His
son said that he did so because the Palmerton product did not have an
altogether agreeable taste. It was unstable; it contained too many
things, too much some ingredients and too little of other the bouquet of
several of the volatile essential oils previously used was adversely
affected by some ingredients. The main reason that Candler modified
the formula was to distinguish it from all the other recipes floating
around. At least ten people had access to the origin Palmerton.
Robinson had a particularly keen nose and pallet and could detect even
a trace of an off flavor, although there are rumors of the secret formula
is no longer a secret, the magical formula of Coca-Cola called 7x still
remain distinctive in flavor till date.
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Mission of The Coca Cola Company

The Mission of the Coca-Cola

Company is to increase shareowner value
over time. The Company over
accomplished the by working with its
business partners to deliver satisfaction
and value to customers an consumers
through a world wide system of superior
brands and services, thus increasing brand
equity on a global basis.

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Vision of coca-cola company

To achieve sustainable growth, we have

established a vision with clear goals.
Profit: Maximizing return to share owns
while being mindful of our overall
responsibilities.
People: Being a great place to work where
people are inspired to be the best they can be
Portfolio: Being to the world a portfolio of
beverage brands that anticipate and satisfy
people’s desires and needs.
Partners: Nurturing a winning network of
partners and building mutual loyalty.
Planet : Being a responsible global citizen
that makes a difference.
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Board of directors
James D. Robinson
[General Partner of RRE Ventures]
Warren E. Buitentt
[Chairman of the board and chief executive officer]
Dunaut F. Henery
[President of the IRC Group, LIC]
Sam Naun
[Chief executive officers of nuclear threat initiatives]
Paul F. Oreffic
[Board of director and chief executive officer of Dow chemical
company]
Douglas N Daft
[Chairman of the board and chief executive of the Coca – Cola
Company]
Herbert A. Aller
[Director and Managing director of Allen and company]
Cathlon P. Block
[President of Henrst Magazines]
James B. Williams
[Chairman of the executive committees]
Robert L. Nardeil [Chairman of the board]
Parter V. Veheniroth
[Chairman of Contrarian]

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ORGENAIZATION CHART

Managing Director

Production Marketing
Manager Manager Finance Personal
Manager Manager

Sales Marketing Sales Promotion

Manager Manager Manager

Regional Sales Regional Sales Regional Sales

Manager A Manager B Manager C

Sales Sales Sales

Educative I Educative II Educative III

Salesman Salesman Salesman Salesman

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Organization chart is the vital – tool for providing

information about organization relationships. Such a chart is
diagrammatical from which show3s the major function and their
respective relationship, the channels of formal authority and the
relative authority of each manager who is an in charge of each
respective function. The organizational chart shows only formal
relationship.

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PRODUCTION PROCESS

The whole production process are showing in the above chart are
shows how raw material passes through different process and result in
to the finished products.
Company is used highly quality refined sugar area is produced
modern refineries. The water which is used in coca-cola is first treated
and filtered before going in to the manufacturing operation.
Production process start with maxing refined sugar with treated
water. So, simple syrup is made than this simple syrup is pumped
through a filter to ensure its purity and clarity. Than coca-cola
concentration. And it is mixed with simple syrup so, the final coca-cola
syrup is ready. In the process ultra virus system is used.
After preparing coca-cola this final syrup is transfer to de-creator
proportional cooler-carbonator. Here air is removed for the treated
water proporting meter modswars, the proper combination de-creator
water and coca-cola syrup. The mixture is than cooled and carbonated.
Then high purity carbon dioxide is supplied from bulk to the
carbonator.
After the above process coca-cola is automatically bottled
and highly crowned and capped.
Then each filled bottle is carefully inspected. After inspecting
filled bottles are mechanically placed in cleaned cases which are
automatically cleaned before filled bottle are placed, than carry to
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pallets manually to trucks for delivery to sales and other bottles put in
the ware house.
After selling the products when empty bottles came in to the
factory, first empty bottle from trucks. Then this bottle is automatically
removed from the cases and transferred to the convergent empty bottles
are examined washer unclean. Able and effective in a special bottle
washer plant in which bottles are washed very cleanly. The bottle
washing operating takes 30 minutes.
In the bottle washer plant, bottles are thoroughly washed, cleaned
sanitized in uat, caustic, and soda solution. The dirty water is used in
gardening, water is given then these washed bottles are very carefully
inspected and then this bottle sent of filled coca-cola syrup.

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PRODUCTION PROCESS CHART

REFINED SUGAR WATER TREATMENT

CARBON DIOXIDE SIMPLE SYRUP

FILTRATION

CONCENTRATION

FINAL SYRUP

DE-CREATOR PROPORTIONER COOLER

FILLER CROWNER

EMPTY BOTTEL
FULL PRODUCT INDEPECTION
INSPECTION

PACKING BOTTEL WASH

WARE-HOUSE
PRE-IN -FEED
INSPECTION

CASE CLEANING
UNCASHER
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HUMAN RESOURCES DEPARTMENT

Human resources department is a vital part of the organization. It

means the utilization not only of physical factors, but also of what is
still more important of people who are working on these factors.
There are 6000 Workers in India a 250 workers are working in
the beverage plant, who are divided batch-wise or production wise or
category-wise.
There are 3 shifts for the workers in Coca-Cola beverages pvt.
Ltd. Each shift is of 8 hours of these 3 shifts.
1. Morning shift
2. General shift (Time 9:00 am to 5:00 pm)
3. Night shift
The daily wage of one particular employee is Rs.125 of
Hindustan Coca-Cola beverages private limited.

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Human resources department chart

The organizational chart of personnel department is as follow:-

Chief executive officer and divisional head

Regional head

Area general manager

Head of department

Durgesh telana is area general manager of goblej plant.

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EMPLOYEES BENEFITS AND FACILITIES

The employees here are taken good care. They are paid well
and on the other hand, many other benefits are also given.
On Special occasions all family are invited to the factory. A part from
these the workers are occasionally taken to picnics or movie show. This
helps them in getting motivation.
Some special programmers such as meeting at quality circles
are also done to know the hidden qualities of the employees and they
are motivated. Special skill identifications programmers are also held
for this purpose and prizes are given.
The ambulance and community etc. services are provided by
Coca-Cola beverages private limited at 24 hours. The company
provides pure drinking facility to near villages. The company has an
emergency team for any natural calamities. The company provides
medical checkup facility for villages’ person. The company provides
uniform and canteen facility to the employees.

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RECRUITMENT

The company should have a proper of recruitment regarding

the quantity and quality of personnel required and the time when it is
needed. The process of recruitment and the cost involved in it depends
on the size of the undertaking and the type of persons to be recruited. in
the case of small concern the process of the recruitment is simple and
inexpensive, while in the case of large concern the processes
complicated and expensive particularly if technical and managerial
personnel are to be recruited.

SOURCES OF RECRUITMENT
The sources of recruitment can be broadly classified into
categories:-
1. Internal sources
2. External sources
“Coca-cola” Company mostly used a internal sources for the
recruitment of employees.
At last, recruitment done according to candidate’s
experience, basic knowledge of foods etc.
In marketing, the first choice is M.B.A people for the
recruitment.
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SELECTION

Whereas under recruitment the manager identifies the sources

for prospective candidate and stimulates them to apply for various
opening in his organization, under selection he compares their
qualification with the recruitments of a job and eliminates all those who
do no stand up to this comparison.
Thus, in Hindustan Coca-Cola beverages private limited (goblej
plant), selection is based on education qualification, interview of prior
work,experiences and mapping of the candidates’ skill with the profiles
for the required him.

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TRAINING AND DEVELOPMENT

Different types of training and development schemes are taken

for the executives of Coca-Cola ltd.
Training is given to the lower or bottom level management while
Development programmers are meant for the Top Level Management.
The employees here are provided with uniform, Cap, Masks and
Gloves. Employee safety is taken at most cases.
The suggestions of employees are taken into account in a
suggestion hex. The problems of employees are heard and steps or
measures are taken at grass root level.
Five key value of company

1. Quality:-“what we do, we do well”.

2. Integrity:-“be read”.
3. Accountability:-“if it is to be, its up to me”.
4. Innovation:-“seek, imagine, create, delight”.
5. Passion:-“committed in heart and mind”.

And leadership:-“the courage to shope a better future”.

Collaboration:-“average collective genius”.
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Promotion:-

It involves a change from one job to another that is better in

terms of status responsibilities promotion is given to the workers in
the “Coca-Cola” Company not by increasing their wages or
position but by transferring them to some other plant.

Labour Welfare:-
Life of the workers is made worth living “Coca-cola”
Company takes care at their worker by taking them for outing once
in a month. It use to become where form the plant. The workers
enjoy there and return by the same day.

Health and Safety:-

“Coca-Cola” takes care of its workers from all. They have an
ambulance which is kept four the emergences and the companions is
given some thing happens on duty.

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SECTION-II

MARKETING
DEPARTMENT
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INTRODUCTION OF MARKETING

Marketing is the important function of business. Marketing

identifies customer’s needs wants and determine the goal of
marketing is to create customer satisfaction many people see
marketing only as advertising or selling but real marketing does not
involve only it. It is an art of selling what you make marketing is all
around us. “We define marketing as a social and managerial process
by which individuals and groups obtain what they need and want
through creating and exchanging products and value with other to
explain this definition, we will examine the following important
terms: needs wants and demands, products, values, satisfactions and
relationship.
Marketing is which is directly related with consumer. Main aim
of modern marketing is to make profit and make consumer value
and satisfaction. It also try to attract customer by satisfaction.
“Marketing” is necessary for large and small profit and global
market.
We are all related with marketing, in our by shop in
advertisement that feds our T.V screen, Magazines and mailbox, at
home, at school, at college, at work place. Yet, there is much and
more marketing than meets customer casual eyes. It includes sell
resources and a set of activities necessary and to direct and facilities
the flow of good and service from products to customer in the
process of distribution.

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CORE MARKETING CONCEPT

Product &
Needs Services
Wants and Core
Core
Marketing Value
Concept
Concept
Marketing Satisfaction &
Quality
Markets

Exchange
Transaction &
Relationship

Need
The most basic concept of marketing is that human needs.
Human needs are states of felt deprivation. They include basic
physical needs for food clothing warmth and safety social needs
needs for belonging and individual needs for

Wants

Wants are the from taken by human needs as they are shaped by
culture and individual personality wants are described in terms of
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objects that will safety needs people have almost unlimited wants
but limited resources thus they want to choose products that provide
that most value and satisfaction for their monet.

Demands

When backed by buying power wants become demands consumer

view products as bundles of benefits and choose products that give
them the best bundle for their money.

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WHAT IS MARKETING

Marketing means “ A social and managerial process by which

individuals and groups obtain what they need and want through
creating and exchanging products and value with others.”

Marketing creating customer value and satisfaction Coca – Cola

long the world’s leading soft drink delivers on the simple but
enduring promise, “Always Coca – Cola” always thirst quenching
always god with food, always cool always a part of our life. These
and other highly successful companies know that if they take care of
their customers, market share and profits will follow.

We know marketing is all around us we see marketing in the

advertising that fill own television soon, magazines and mail box.
Marketing more than any other business function, deals with
customers creating customer value and satisfaction are the heart of
modern marketing thinking and practice, marketing is the delivery
of customer satisfaction at a profit. The two fold goal of marketing
is to attract new customers by promising superior value and to keep
current customer by delivering satisfaction.
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MARKEITNG SYSTEM

In the past Marketing meaning is different in nature it is known

transaction between two products. There was no any market
available and that time people depend on other people to get things
and the medium of marketing is goods and products. That time there
no one saw the quality of products. That time there wasn’t market
place available. So that time many difficulties arise in transaction.
And at a specific time and place they organized mela (fair) to fulfill
their needs and demands.

This all process are known as barter system. The barter system is
very famous in that time but now a day this system is not popular.

In the modern marketing system people purchase all things

according to their needs and demands people purchase products and
fulfill their needs and demands. Today the medium of exchange is
note and currency. People give easily the value to products. Today
people easily purchase any thing to the market and every product is
easily available in the market. Today people are not depends on
other people.

Today people first see the quality of products.

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TRADITIONAL MARKETING SYSTEM

INFORMATION

PRODUCT

IDUSTRY MONEY MARKET

INFORMATION

MODERN MARKETINGSYSTEM

SUPPLIER COMPANY
MARKETER

MARKETER
INTERMEDIONRIES BUYER

COMPETITOR
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Marketing Research
The function that links the consumer, customer and public to the
markets through information, Information used to identify and
define marketing opportunities and problems to generate, refine and
evaluate marketing action to monitor marketing performance and to
improve understanding of the marketing process.

 The Marketing Research Process:-

Defining the problem and research objectives.

Developing the research plan for collecting information.

Implementing the research plan collecting and analyzing the data.

Interpreting and reporting the findings

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Marketing Research of Coca-Cola Company

In the beginning near by 1985 when coke was not running in a

proper manner due to regular innovation in the taste of coke. It was
losing its market value of shares. This was due to the research done
by the company.

But, then Coca-Cola began the largest new product research

project in the company’s history. It spent more then two years and
four million on research before setting on a new formula. It
conducted some 2, 00,000 taste and 3, 00,000 on the final formula
taste alone. It blind tests, 60% of consumers chose the new coke
over the old and 52% chose it over Pepsi. Research showed that new
coke would be a winner and the company introduced it with
confidence.

The Coca-Cola Company has one of the largest Best-Managed

and most advanced marketing research operations in America-a top
the rough and tumble soft drink market for decades. But marketing
research is far from an exact science. Consumers are fuel or
surprises and figuring then out can be touch.

If Coca-Cola L.T.D. can make a large marketing research

mistake, any company can.
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Marketing Process

The marketing process involves:

 Analyzing market opportunities

 Selecting target markets
 Developing the marketing mix
 Managing the marketing efforts

The strategic plan defines the company’s overall mission and

objectives with each business unit; marketing plays a important role
in helping to accomplish the overall strategic objectives marketing
role and activities in the organization can be clearly seen by
knowing the marketing strategy of the company.

Targeting the consumer is very important step in the marketing

process. The company identifies the total market; select the most
promising segments and focalizes serving and satisfying these
segments. It designs a marketing mix made up of factors under its
control; Product; Prices; Place and promotion. To find the best
marketing mix and put it into action, the company engages in
marketing analysis planning implementation and controls.

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Market Segmentation

Market consists of buyers and buyers differ in one or more

ways, they may differ in their wants, resources location, buying
attitude etc. each buyer is potentially a separate market. Ideally, a
seller must design a separate marketing program for each buyer.

Most sellers face large no. of small buyers and do not final
complete segmentation worth while instead; they look for brand
classes of buyers who differ in their product needs or buying
responses.

 Types of Segmentation:-

1 Geographic segmentation:-

Dividing market by its geographical limits does it. For example

dividing the market as rural market urban market, International
market, domestic market etc.

2 Demographic segmentation:-
It is done because of population of a particulars state of a
country.
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3 Psychographics segmentation:-
It is done because of taste, chose in company preferences,
psychology etc.

4 Behavioral segmentation:-
It is bone because of the behavior of the consumer.

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Market Targeting

Marketing targeting involves evaluating each markets segment

attractiveness and selecting one or more segment to enter.

A Company should target segments in which it can generate the

greatest consumer value and sustain it overtime. A Company with
L.T.D. resources might decide to save only one or a few special
segments.
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MARKETING MIX

Once the company has decided on its overall competitive

marketing strategy, it is ready to being planning the details of the
marketing mix. The marketing mix is one of the major concepts in
modern marketing. We define marketing mix as the set of controllable
tactical marketing tools that the firm blends to produce the response it
wants in the target marketing. The marketing mix consists of
everything the firm can do to influence the demand for its product. The
many possibilities can be collected into four groups of variables known
as the “Four Ps”: product, price, place, and promotion. Figure 5-6
shows the particular marketing tools under each P.

Product means the “goods-and-service” combination the company

offers to the target marketing. Thus, a Ford Taurus “product” consists
of nuts and bolts, spark plugs, pistons, headlights, and thousands of
other parts. Ford offers several Taurus styles and dozens of optional
features. The car comes fully serviced and with a comprehensive
warranty, that is as much a part of the product as the tailpipe.

Price is the amounts of money customers have to pay to obtain the

product. Ford calculates suggested retail price that its dealers might
change for each Taurus. However, Ford dealers really change the full
sticker price. Instead, they negotiate the price with each customer,

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offering discounts, and trade-in allowances, and credit terms to adjust

for the current competitive situation and to bring the price into line with
the buyer’s perception of the car’s value.

Place includes company activities that make the product available

to target consumers. Ford maintains a large body of indecently owned
dealerships that sell the company’s many different models. Ford selects
its dealers carefully and supports them strongly. The dealers keep an
inventory of Ford automobiles, demonstrate them to potential buyers
negotiate prices, close sales, and service the cars after the sale.
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PRODUCT PRICE
Product variety List piece
Quality Discounts
Features Allowance
Brand name Payment period
Size Credit terms
Services
Warranties
Returns

Target
Customers

Intended
Positioning

PROMOTION PLACE
Advertising Channels
Personal selling Coverage
Sales promotion Assortments
Public relations Locations
Inventory
Transportation
Logistics

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Product

“Anything that can be offered to a market for attending,

acquisition, use or consumption that might satisfy a want or need. It
includes physical objects services, persons, places organizations and
ideas.”

 Levels of Products:-
There are three levels of product:

Core Product:-

The problems solving services are core-benefits that consumers

are really buying when they obtain a product.

Actual Product:-

A product’s parts, quality, level, features, design brand name

packaging and other attributes that combine to deliver core product
benefits.

Augmented Product:-

Additional consumer services and benefit build around the care

and actual products
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PRODUCT CLASSIFICATION

There are many products producing in GOBLEJ plant. The

products which are produced by GOBLEJ plant are as under:-

1. Coca-Cola
2. Fanta
3. Sprite
4. Crush
5. Diet coke
6. Canada dry
7. Kinley water
8. Kinley soda
9. Maaza
10.Thumps up

In the country, there are eight products of soda being sold by

coca-cola company and other two products are of safe water.
In the world, there are three hundred products being sold by
the company.

NEW ARRAIVAL

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Product line:-

Retailer can classify by the length and breath of their product

assortment. The most important type of retailers is:

 Specialty store
 Department store
 Super market
 Consequences store
 Super store
 Service business
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TYPE OF PRODUCT

The various type of product manufacturing by Hindustan coca

cola beverage pvt ltd.are as follow:-

i. coca-cola
ii. fanta
iii. sprite
iv. crush
v. diet coke
vi. Canada dry
vii. kinley water
viii. kinley soda
ix. maaza
x. thumps up
xi. Coca-cola
xii. Fanta

In the world, coca cola company make and selling their 300
product.
But in India, Coca-Cola Company selling a 8 product of carbon
dioxide and other are safe water.

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Product Mix

A product mix is a set of all the product lines and items that a
particular seller offers for the sale.

A company’s product mix dimension provides the handles for

defining the company’s product strategies. The company can
increase its business in three ways:

 It can add new product lines.

 Its new product line builds on the company’s reputation in its other
lines.
 The company can lengthen its existing product line to become a
more full line company.
Coca-Cola product like Coca-Cola, Fanta, Sprite, Fresca, Tab,
Diet Coke, Fruitopia are provided in various quantity packs such s
300 ml, 500 ml, 1 liter, 1.5 liter and 2 liter.

 It exist 5 items.

Csd, ncsd, ready to drink hot, ready to drink cold, ready to

drink water.

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PRODUCT DECISION

Figure show the important decisions in the development and

marketing of marketing of individuals products and services. We
will focus on design about product attributes brandings packaging
.labeling and product support services.

Product attributes-
Developing a product or service involves defines the benefits
that it will offer, these benefits are communicated and delivered by
product attribute such as quality, features and decision.

Product Packaging Labelin

attributes Brandin g
g
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Branding
Brand is a name term, sign, symbol, or design or a combination
of their intended to identity the goods or services of one seller or a
group of seller and to differentiate them from those of competitors.
The various brands of Coca-Cola in India are the following:

1. COCA-COLA:-

Slogan:- “Thanda Matalab Coca-Cola”

“Coca-Cola” has a truly remarked heritage. From a humble

beginning in 1886. It is now the flog ship brands of the largest
manufacturers markers, distributor of non-alcoholic beverages in the
world.

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2. DIET COKE:-

Slogan:- “Taste the power of one less than one

calories.”

3.THUMPS UP:-
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Slogan:- “Taste the Thunder”

It is a leading carbonated soft drink and most trusted brand in

India. Originally introduced in 1977. “Coca-Col” Company acquired
Thumps UP in 1993.

4. FANTA:-

Slogan:- “Rang le Dil Khol Ke.”

The orange drink of “Coca-Cola” Company is seen as one of the

favorite drink since 1940. It entered in India market in 1993.

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Over the years it has occupied a strong market place and is identified
as “FUN CATALYS”.

5. KINLEY WATER:-

Slogan:- “Boond Boond Mein Vishwas”

6. KINLEY SODA:-

7. SPRITE:-
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Slogan:- “Clear Hay”

Worldwide sprite is ranked as no.4 soft drink and is sold in

more than 190 countries.

In India sprite was launched in 1999 and today it has grown to be

one of the fastest growing soft drink.

8.LIMCA:-

9.MAZZA:-

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10.VANILLA COKE:-

11.PULPY ORANGE
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PACKAGING & LABELNG

Packaging means the activities of designing and producing the

container or wrapper for a product.

Traditionally packaging decisions where based primarily on

cost and production factors, the primary function of the package was to
contain and protect the product the product. In recent time, however
humorous factors have made packaging an important marketing tool.
These factors include all acting attention describing the product making
the sales.

Packaging involves designing and producing the container or

wrapper for product. The package may include the product’s primary
container a secondary package that is thrown away when the product is

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about to be used and shipping package necessary to store , information

appearing the product labeling printed information appearing on or with
the packaging is also part of packaging. Label ways rouge from toys
attached from product the to complex graphic that identify the product
or brand, such as the product the label weight also described several
things about the product who made its contents how it is to be used.

Packing refers to the activities of designing and producing the

container or wrapper for a product. The package may include the
products primary container.

Coca-Cola products, almost all of them are available in bottles of

250 ml, 500 ml pet jar, 1000ml, 1500 ml and 2000 ml bottles as well as
330 ml cans.

The company use cola lime for preparing Coca-Cola from Pune,
getting raw-material (glass) from approved suppliers.

The advantages of packaging are as follows

In strip packaging there is aluminum foil on both the

sides. strip packing is done for providing stability to
those products which are having less productivity.
In facilitates branding and advertising of products.

In serves as a silent salesman. It induces the buyers to

make re order.
It has got display value.
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It helps the seller to increase his sales and obtained

higher prices than he could get from unpacked good.
Printed literature containing “Instruction to use the
product” can be easily passed on to the consumers by
putting in the package.
Packaging given the product a prestige an individually
and identity which the goods sold in loose form do.

Labeling

Labels may range from simple tags attached to products to

complex graphics that are part of the package.

Labeling is mainly done in order to promote the product

through attractive graphic. In the “Coca-Cola” company, the labels
are provided with bottles.

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QUALITY

The better attributes of the product may be called the quality of

the product. Quality means the ability of the product to perform its
functions, overall durability, precession, case of operation and repair
and other valued attributes.

Quality is one of the product which is more important in any

product. Consumers purchase only those products which satisfy their
needs and wants. Which quality result is 100 % and it was good
quality than consumer easily purchased it. Consumers satisfaction is
closely linked to quality. If any types of problems arises in quality of
product then consumer move to another product.

Coca – Cola’s company also believed on quality. It always take

care the quality. In the company of Coca – Cola they have special
category of research and development when its quality cheeked by
the quality expert and after the quality checking it reach to the
consumer because quality is the main function of any product. Coca
– Cola is a quality conscious product due to it taste is same all
around the world. After the doubling process its quality capacity is
major six months.
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Product Life Cycle

After launching a product the company wants to survive in
a market to earn a reasonable profit and for the progress and
development of the product, but the product has its own life after its
launching into the market it has to pass through various life cycle
stages.

1. Product Development:-

It begins when the company finds and develops a new

product concept or idea. During a product process development sale
is zero.

2. Introduction:-

It is a period of slow sales growth as the product is being

introduced in the market. Profits are non-existent in this stage
because of the heavy expense of product introduction.

3. Growth:-

It is a period of rapid market acceptance and increasing profit.

4. Maturity:-

It is a period of slow down in achieve acceptance by most

potential buyers and finally profit level declines.

5. Declines:-

It is a period when product sales fall and profit decline.

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PRODUCT ADVANCEMENT

In April 1985 the company proudly introduces the new taste of

coke the first change in the secret formula since the product was
created in 1886. The launch of coke with the new taste took place in the
United States and Canada. While the initial response to the new taste
confirmed the company’s marketing research, many consumers told the
company they also wanted on option. The company listened and in July
1985 the original formula of coca-cola returned as Coca-Cola classic, in
1886, Coca-Cola became an still remains the top selling soft drink of
the united state of America. It is a brand No.1.
Your Investment

PRICE

“Price is the amount of money customers have to pay to obtain

the product ford calculates suggested retail prices that are dealers
might change for each Taurus. But ford dealers relay charge the full
sticker price. Instead they negotiate the price with each customer
offering discount trade in allownness and credit terms to adjust for
current competitive situation and to bring the price in the line with
the buyer’s perception values.

Price is important to stay in the competition every company. If

price is very high then products sales will be reduced. If price is less
then product sales will be increase. But at a less price company will
be not able to get profit. So product price decide according to its
competitors based price.

Pricing policy is important because it is directly affects the

earning of the concern and there fore its successful functioning.
Price is the amount of money customers have to pay to obtain the
product.

Coke launched the 200ml. bottle at Rs. 5/- in early 2003 which is
attract the consumer. After doubling process its capacity is six month
flat. The cola major had 28 new lines running in six months flat and
even suppliers double capacity. Coke spent big money 100 million

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in 2003 and 70 million in 2004 to found the growth initiatives. For

the first in months in 2003 the company registered more than 40 %
growth. The Rs. 5/- coke skv was often retailed at Rs. 6/- and the
price point was popular. That is concerned nearly 80 % of the
market and 300ml. price was Rs. 10 /-

PRICE OF THE COCA – COLA’S

200 ml 300 ml 500 ml 1.5 Liter 2 Liter

Coca – Cola 07 09 20 40 48
Thums Up 07 09 20 40 48
Sprite 07 09 20 40 48
Fanta 07 09 20 40 48
Mazza - 09 - - -
Canada Dry - 09 20 - -
Soda - 09 15 30 42
Kinley - - 15 - -
Water
Crush - 09 - - -
Shock - 09 20 35 48
Limca - 09 - - -
Diet Coke - - - - -
Your Investment

Pricing Policy

Pricing policies or strategies have played major, role in the

company’s growth and development over the course denotes the
value of product or service expressed in money only when a buyer
and seller agree on price they can exchange and transact the good
and services and lead to transfer of ownership.

Price is a economic factor and pricing an economic mechanism

have received considerable attention at the hands of economist price
includes average total cost and managerial revenue price elasticity of
demand and price determination under different competitive
situation.

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Various Pricing Policies

A company may choose various kinds of pricing for their

product.

At “Coca-Cola” Company limited the price of the product

like soft drink, mineral water, etc. are determined according to
various internal and external factors such as:

 Cost of Row-Material
 Fix Cost
 Variable Cost
 Cost of Packing
 Cost of Sales Promotion
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Place
Distribution Channel

These channels transfer goods from producer to end users

that are consumers. It over comes the major factor such as time
placed and possession gaps that separate goods and services from
those who would use them. Members of the marketing channel
perform many key functions. To the extant that the manufacturer
performs these functions, its cost rises and its price becomes high.
At the same time, when some at these functions are shifted to
intermediaries the producer is lower, but the intermediaries must
change more to cover the cost of their work in dividing the work of
channel. Channel of distributors are also called trade channels the
problems of selecting the most suitable channel of distribution for a
product is complex. Channel is the combination and sequence of
agencies through which one more of marketing follows and moves.

Distribution channels may be classified as non-integrated

and integrated.

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At “Coca-Cola” Ltd., the distribution channel is as

under:

“Coca-Cola” Company Ltd.

Agents

Stock

Whole Sellers

Semi Whole Sellers

Retailers

Consumers
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Control of Outlets

About 80% of all retail stores are independence accounting for

two thirds of all retail sales. Other forms of ownership include.

 Corporate Chain
 Voluntary Chain and Retailer Co-operative
 Franchise organization
 Merchandising Conglomerate

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LOCATIONAL ADVANTEGES

Company chooses this location because….

 Easily get facility of water supply

 Nearly big cities like Baroda,Ahmedabad
 To develop rural area like Kheda district and its villages
 Government of Gujarat favor to established
Thus many factors combine together to give coca-cola
location advantages and this has resulted its efficiency.
Your Investment

PROMOTION

In evaluation of marketing promotion is not last element in Coca

– Cola. In promotion we include personnel selling, public relation,
advertising etc., Coca – Cola have highest marketing channels.
When save the coast and time of the company. So promotion is
important in Coca – Cola.

With the types of products that Coca – Cola manufactures and

markets, needs and therefore markets can be found almost anywhere
in the world. Because these products are specially formulated and
fulfill specific needs. Consumer develops a loyalty towards these
brands and these very consumers promote these brands through
world of month the same to their friends, Colleagues and relatives.

Added to that is Coca – Cola strong advertising and promotional

activities and communication all of which together has ensured that
pars enjoy a halting presence and fame all over its most country
India.

In simple word promotion means make popularity of products. It

is one of the part of 4 ‘P’ of marketing. Each and every company
always tries to promotion its products in market. That’s why
company tried to realize its product future in the mind of its
customers company tried to make and image in customer mind.

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Due to, all these factors company try to make selling more some
time company personally deal with trader. It applies its personal
policy for increasing sales. Company deal to trader that if it sells he
could get some special discount agter selling decide time limit. So,
trader always tries to sell that product first. So, company tries to
promote its products to using all these formulas or factors.
Your Investment

ADVERTISEMENT

Advertisement is important to introduce the product in the

market. Advertisement is the channel of information for consumer
advertising is long term channel which gives benefit in long time
when product advertise is very attractive then it affect the consumer
to purchase there product. Advertising makes purchasing easy for
consumer. Advertisements prove that the particular brand will be
better than other brand of same goods. Today without advertising
products sale is very difficult TV Channels, Radios, Posters, News
Papers, Bill Broads are the main way of advertising.

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In India coke give advertising with help of super stars of films

and player like Amir Khan, Aishwarya Rai, Salman Khan, Vivek
Obroy , Rajwardhan Rathod etc. who are the best super stars of the
bollywood and every person attract by them and they gives different
messages in their adds about the products.

In the year 2005 Coke select in their add shooter Raj Vardhan
who is shooter of India who win many medal in their shooting game
and attract all Indians with their game and coke selected him in their
add and he attract the cokes consumers also with their thoughts.
Obray ,Aishwarya Rai, Virendra Shwag, Amir Khan, Hritik Roshan
and Raj Wardhan Rathod came with Coca – Cola add.

Today Coca - Cola has become the latest company to use an

umbrella advertising coma ping to support its portfolio of brand.
After all how many consumers know that Coca – Cola was 67.4
billion in a recent inter brand study owns the fanta minute maid and
miler brands in addition to the anonymous brown fizzy drink with
its lemon lim and diet varmints. The advertising which uses the
banner “ A world refreshment” bring so gebher all of the iconic
cocke bottle. This campaign aim to tells consumers that Coca – cola
products health drinks such as orange juice and water.
Brand ambassadors:-
Your Investment

Hritik roshan (actor)

-Aish (actress)
-Aamir khan (actor)

SALES PROMOTION

“Short term incentives to encourage the purchase or sale of a

product or service.”
Consumer Promotion Tools
The main consumer promotion tools include sample, coupons,
cash, refunds, price packs, premiums, advertising specialties,
patronage rewards, point of purchase displays and demonstrations
and contests, sweepstakes and games.
Sample “ A small amount of a product offered to consumers for
trail. “ Samples are offers of a trial amount of a product. Sampling is
the most expensive way to introduce a new product.

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Coupon “Certificate that gives buyers a saving when they purchase

a specified product.”
Cash Refund

Offer to refund part of the purchase price of a product to consumers

who send a “proof of purchase” to the manufacturer.
Price Pack
Reduced price that ‘P’ s market by the product directly on the
label or package.
Premium
Good offered either free or at low cost as an incentive to buy a
product.
Advertising Specialty
Useful article imprinted with an advertiser’s name, given as a gift
to consumers.
Point of Purchase Promotion
Display and demonstration that takes place at the pint of purchase
or sale.
Contests, Sweepstakes & Games
Promotional events that give consumers the change to
win something, Such as cash, trips or goods etc.
Your Investment

Personal Selling:

Personal Selling involves business-to-business trade. In

selling to business, sales people may not offer brides to purchasing
agents or to others who can influence the sale. They may not obtain
or use technical or trade secrets of competitors through bribers or
industrial espionage. Finally, sales people must not disparage
competitor or competing product by suggesting things that are not
true.

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Public Relations:-

Building good relations with the company various public by

obtaining favorable publicity, building up a good corporate image
handling or heading off unfavorable rumors, stories and events.
Major public relations tools include press relations, product
publicity corporate communications, lobbying and counseling.

Major Public Relations Decisions:-

a) Setting Public Relations objectives.

b) Choosing Public Relations Messages and Vehicles.
c) Implementing the public Relations Plan.
Evaluating Public Relations Results.
Your Investment

SOCIAL RESPONSIBILITY

Social responsibility is the part of company oraganisation. Social

responsibility of business may be at four level;-
1. economic responsibility;-
2. Legal responsibility;-
3 .moral responsibility;-
4 .voluntary responsibility;-

1) Economic responsibility;-
The coca-cola company provide help to poor and needy also
give good facility, loan and also arrange medical check up camp etc
.This is economic responsibility.
2) legal responsibility;-
“This is towards the concerned sections like trade unions,
workers etc. The company has to abide by laws in this regard” the
coca-cola company spend good salary, bonus ,remuneration,
scholarship, other-facilities etc.
Company spends remuneration, salary, other facility according
to law.
3) The social responsibility;-
In social responsibility includes moral responsibility also
like creating zero pollution. Thus the coca-cola company planted a
many tree for zero pollution.

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4) Voluntary responsibility;-
The company may volunteer for certain responsibility like tree
planting, started a school in village also they give computers in the
school and gram panchayat of the goblej village also provide
scholarship to the student of nearer village.
In time of natural calamities like earth quake cyclone, t-
tsunami, heavy rain etc. at the time company help the people by giving
food, mineral water, blanket, food packet etc.
The coca-cola company provides their ambulance services if
there is any accident on national highway no-8.
The coca-cola company provides many types of facilities
to their workers. They also provide many welfare facilities to their
workers like best canteen facility, pure drinking water, health services,
women and child welfare etc.
Your Investment

COMPETITION

Coke : “Thand Matlab Coca – Cola”

Pepsi : “Yeh Dil Mange More”

In 1886 John Pemberton whipped up a refreshing elixir or coca-

leaf and coal nut extracts in back of his Atlant home. By accident,
his syrup was mixed with carbonated not plan, water. Coca – Cola
is born six year later, another druggist, Caleb Brad ham of new Bern
north Carolina, trade market the name of a new cola concoction.
Pepsi efforts on dyspepsia, or upset stomach. The battle between
coals brings. Although slowly at first.

That same year 1902, the first magazine advertisement for Coca –
Cola appeared in Munsey’s and it became obvious that the company
would need professional help in creating advertisements. In 1904, as
a Candler, president of the Coca-Cola company appointed the
massengale agency trend to create an image for Coca – Cola by
having the art in its ads shoe people drinking the cola and by
attempting to carve out a sociological niche for its characters :
middle to upper class white Americans enjoying them selves on
outings. Some how there were always refreshment stands in the back
of these scenes. At this pint in time massengale advertised in

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newspapers and magazines but concentrated most efforts on

streetcars and billboards.

Massengale slogans were generally too long and Coca – Cola

company trend to curb this by hiring the W.C.D. Arcy agency to
handle part of the Coca – Cola account. Both ad add agencies
shared the responsibility and covered their ads with testimonials.
Eventually, the massengale agency was bottled and in 1908 D Arcy
and fellow salesman Sam Dobbs dreamex up the idea for the world’s
largest outdoor sign at the time.

Mean while, Pepsi was tagging along. Its creator Caleb brad ham
was busy proclaiming Pepsi I cola to be “Exhilarating”,
“Invigorating” and “Aids Digestion”. “Don’t forget to purchase
Pepsi at the soda fount ion.” In 1909, Pepsi too had its own
testimonial. The Coca – Cola company and ‘D’ Arey responded to
Pepsi and a slew of other would be challengers. Some amusingly
called Coca – Cola and Ko Ke Old/ By inserting phrases such as
“Demand the genuine” and “Accept no substitutes” in their
advertisements. Coca – cola’s competitors repeatedly fail in sales.
Your Investment

SECTION-III
Achievements

Coca-Cola is already the leading soft drinks producer in the

world. It has also become the leader in producing and marketing soft
drinks in India. Since it re entry in the Indian market in October 1993.
Recently Coca-Cola India partnered with the government of
Delhi under its partnership scheme and the minister of environment
forest and wildlife mr deep hand bandhu launched program.
The neeti bagh welfare assoc. Delhi government, Supreme Court,
undertook the project jointly. Rar Cooperative society, neeti forum and
Coca-Cola India.
A group of three hundred youngsters from the N.C.C. eco club.
Schools and colleges joined neeti bagh residents and officials and
volunteers in the clean up operation and planted saplings to increase
greenery all over.

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Swot Analysis

Strengths:-
1.Best Quality:-
“Coca-Cola” means quality. When you reach for one of our
beverages, whether it is a soda, juice, water or a soft drink, you
know that you are getting a product made from purest water and
finest ingredients.
2.Availablity:-
Whether it is big Taj Hotel or a small pan corner, whether it
is an urban area or a small-unknown village “Coca-Cola” or its
brands. As Coca-Cola are spread all over the world. If you
would not get one brand of Coca-Cola you may get another, but
the trademark would be the same coke or thumps up it doesn’t
make any different.
3.No.1 Brand in the world of soft drink:-
“Coca-Cola” is number 1 brand in whole world. We
produce nearly 300 brands in almost 200 countries. “Coca-
Cola” is proved to be no.1 in all over the world, as it is a best
quality product.
4.Acceptability:-
Our one of the most big strength is that our product is
accepted every where in the world, with the taste that every type
of people that is of every region and religion can be accept.
Your Investment

5.Affordability of our product:-

Our Product is such as affordable product that each and
every class of people can afford to purchase the product is
almost the reasonable rates and one can get the nice drink with
the little amount.

Weakness:-

1.Other Substitute:-
When in a small village if can “Coca-Cola” is not available,
consumer may demand for its substitute like Pepsi or any low
rate drink. This is the major weakness of our product.

2.Government Interference:-
Government had made such a pools that we cannot raise or
decrease the price level of any beverage. Our substitute and we
are found to sell our product in a fixed rate. And other
government interference is also there.

3.Low Bottling Capacities Procured:-

Experts says India bottling plants typically processed no
more than 200 bottles per minute while the world wide norm for
“Coca-Cola” was between 1200 to 1600 bottles per minute.

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FUTURE PLAN

The future plan of coca-cola company is a produce a food

items, health drink, tea, coffee etc.
The other future plan is the profit of company is making more
profit from another year.
The product of company is increases in future.
Your Investment

Conclusion

My over all impression about this unit is and expressible. The

experience of industrial visit as a report of S.Y.B.B.A. program is the
unforgettable experience for me.
The visit of Coca-cola beverage ltd. has become a very nice
experience for all the students. The arrangement showed positive
attitude toward us. “Coca-Cola” beverage Ltd. is the soft drink co. in
present world. The credit of “Coca-Cola” in Indian market is very well.
I am sure and confident that successors are equally capable and
innovative. Before I conclude it will be considered as ill mannered if I
do not thank to the staff for their kind of company. My best wishes for
future success of the company are and important part of my life.
I am sure that it will run on the path of success.

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Bibliography

 Books:-
1. Philip Kotler and Gary Armstrong, “Principle of Marketing”
(Twelfth Edition)
2. Shah thakore and Balyan, “Human resource management and
Industrial Relation.”

 News Papers:-

 The Times of India

 Divya Bhaskar
 Gujarat Samachar
 Sandesh

 Website:-
 www.cocacola.com
 www.cocacolaindia.com
 www.google.com