DESEMPENHO DOS MEIOS

DE HOSPEDAGEM
DA CIDADE DE SO PAULO

observatoriodoturismo.com.br

City of So Paulo accomodation supply performance

Junho / june - 2014

TAXA DE OCUPAO - Hotis

Occupancy rate - hotels (%)

61,14

T.O. FINS DE SEMANA - Hotis

Weekends - hotels (%)

53,97

D.M. FINS DE SEMANA - Hotis

Weekends - hotels (BRL)

TAXA DE OCUPAO - Hostels

Occupancy rate - hostels (%)

62,58

DIRIA MDIA - Hostels

Average rate - hostels (BRL)

RevPar* (BRL)

Diria Mdia (BRL)

Average daily rate

Ocupao Hoteleira (%)

Occupancy rate

DESEMPENHO MENSAL - HOTIS / 2014

DIRIA MDIA - Hotis

Average rate - hotels (BRL)

398,18
358,98
87,33

Montly performance - hotels / 2014

Jan /
jan

Fev /
feb

Mar /
mar

Abr /
apr

Mai /
may

Jun /
jun

Jul /
jul

Geral
General

50,75

62,98

63,96

66,58

75,00

61,14

63,40

Econmico
Economic

54,97

65,38

69,38

70,30

70,92

54,58

64,26

Midscale
Midscale

51,27

63,37

65,11

67,79

76,60

59,28

63,90

Luxo
Luxury

39,58

58,58

58,43

61,73

73,62

64,03

59,33

Superluxo
Superluxury

50,90

64,64

63,42

67,33

72,32

61,69

63,38

Geral
General

307,97

311,21

324,99

338,04

313,53

398,18

332,32

Econmico
Economic

180,39

164,12

172,59

176,66

177,50

162,57

172,31

Midscale
Midscale

271,12

271,98

278,20

281,06

286,23

265,46

275,68

Luxo
Luxury

392,52

398,03

368,77

364,00

367,02

379,65

378,33

Superluxo
Superluxury

658,60

714,01

678,66

762,81

603,10

885,32

717,08

Geral
General

153,81

197,10

205,66

225,80

234,82

245,84

210,51

Econmico
Economic

99,36

107,47

119,31

123,67

124,74

91,11

110,94

Midscale
Midscale

138,75

173,29

180,96

190,68

219,26

157,97

176,82

Luxo
Luxury

154,00

233,51

214,86

224,83

269,93

243,26

223,40

Superluxo
Superluxury

331,26

469,09

430,27

529,60

438,76

544,26

457,21

*Receita por apartamento disponvel / Revenue per avaliable apartment

Ago /
aug

Set /
sep

Out /
oct

Nov /
nov

Dez /
dec

Med /
ave

2006

2007

2008

2009

2010

2011

2012

2013

2014

JAN/jan
FEV/feb
MAR/mar
ABR/abr
MAI/may
JUN/jun
JUL/jul
AGO/aug
SET/sep
OUT/oct
NOV/nov
DEZ/dec
TOTAL
JAN/jan
FEV/feb
MAR/mar
ABR/abr
MAI/may
JUN/jun
JUL/jul
AGO/aug
SET/sep
OUT/oct
NOV/nov
DEZ/dec
TOTAL

2005/2014 performance - Hotels

2005
Diria Mdia
Average daily rate

Ocupao Hoteleira
Occupancy rate

DESEMPENHO 2005/2014 - HOTIS

45,05

56,27

56,38

53,83

51,56

54,27

56,76

53,14

52,96

50,75

46,85

58,86

61,96

59,3

48,95

57,76

69,1

57,33

58,88

62,98

57,93

63,69

69,81

69,1

66,41

74,12

67,55

73,56

70,98

63,96

59,35

63,42

67,39

70,31

54,87

70,1

72,88

67,35

71,94

66,58

57,99

64,61

69,33

70,02

62,39

73,33

74,7

72,65

67,85

75,00

62,75

62,67

67,57

74,75

65,95

67,98

74,97

70,04

70,15

61,14

62,1

67,72

66,54

68,21

62,72

67,71

66,11

65,11

64,18

64,33

70,12

69,44

71,55

65,79

75,11

75,37

71,35

68,09

68,54

64,96

66,86

76,56

64,56

72,9

70,56

68,17

69,43

63,45

78,21

75,21

70,96

70,30

74,8

72,44

70,63

70,22

64,28

65,51

67,57

71,99

70,29

71,6

75,57

69,97

71,39

52,12

60,84

65,93

51,17

52,66

60,1

55,47

52,26

50,48

58,73

64,74

67,00

67,31

61,37

68,32

69,29

65,99

65,55

63,40

144,41

138,56

146,93

169,89

181,15

198,81

218,10

257,83

288,60

307,97

133,50

136,12

150,32

170,93

190,94

197,46

220,56

271,05

308,81

311,21

131,98

139,09

168,19

178,06

205,39

197,81

233,53

296,32

316,46

324,99

144,58

138,86

165,75

166,99

194,61

207,65

237,00

298,89

322,60

338,04

185,00

140,45

155,83

175,6

199,76

200,17

236,96

316,66

309,89

313,53

139,08

128,80

148,28

178,17

210,71

205,08

246,26

306,49

313,29

398,18

146,27

136,02

161,26

173,43

195,82

202,29

246,18

298,61

303,54

138,21

140,37

166,99

169,56

199,12

202,81

235,05

305,08

303,38

146,12

137,28

154,06

185,31

187,13

207,26

247,48

297,74

317,41

123,62

156,73

168,93

188,78

208,58

205,43

251,80

303,02

321,36

141,02

139,70

161,94

184,53

189,82

202,11

269,04

309,40

332,49

134,73

137,43

160,22

176,89

190,52

200,49

242,06

281,24

307,43

142,38

139,12

159,06

176,51

196,13

202,28

240,34

295,19

312,11

VARIAO DA OCUPAO 2013/2014

Occupancy growth 2013/2014

VARIAO ANUAL DA DIRIA MDIA 2013/2014

Daily rate growth 2013/2014

-12,8%

JUNHO/ june

332,32

27,1%

JUNHO/ june

COMPARATIVOS POR PERODO (%) - HOTIS - 2012 / 2014

Comparative analysis (%) - hotels - 2012 / 2014

2012

2013

61,

14

75,
00

58
66,

15
70,

67,

85

Jun / jun
71,
94

May / may
70,
04

72,
65

67,

35

Abr / apr

2014

DESEMPENHO MENSAL - HOSTELS / 2014

Montly performance - hotesls / 2014

Jan /
jan

Fev /
feb

Mar /
mar

Abr /
apr

Mai /
may

Jun /
jun

Ocupao(%)
Occupancy rate

50,88

54,27

47,79

53,31

53,98

62,58

53,80

Diria Mdia (BRL)

Average daily rate

49,04

48,15

51,06

52,07

57,46

87,33

57,52

Out /
oct

Nov /
nov

2013

2014

71,74

61,01

50,88

76,28

76,09

57,42

54,27

74,13

69,28

55,78

47,79

64,13

67,56

50,01

53,31

53,18

55,88

50,08

53,98

57,96

54,74

49,07

62,58

74,49

66,15

57,49

66,28

56,28

49,16

51,19

60,47

45,09

58,78

55,25

47,91

62,49

52,00

49,68

59,67

49,58

39,59

64,18

61,25

51,02

53,80

39,46

43,93

45,51

49,04

45,35

40,62

51,58

48,15

57,36

39,85

47,62

51,06

37,97

46,90

44,17

52,07

39,26

44,80

48,04

57,46

39,76

40,60

46,28

87,33

39,90

44,11

44,67

31,14

43,50

48,06

40,32

44,36

47,56

45,10

42,97

48,41

42,16

43,90

46,23

45,32

41,17

42,71

41,92

43,06

46,74

27,5%

Dez /
dec

Med /
ave

2011/2014 performance - Hostels

71,73

VARIAO DA OCUPAO 2013/2014

Occupancy growth 2013/2014
JUNHO/ june

Set /
sep

2012

JAN/jan
FEV/feb
MAR/mar
ABR/abr
MAI/may
JUN/jun
JUL/jul
AGO/aug
SET/sep
OUT/oct
NOV/nov
DEZ/dec
TOTAL
JAN/jan
FEV/feb
MAR/mar
ABR/abr
MAI/may
JUN/jun
JUL/jul
AGO/aug
SET/sep
OUT/oct
NOV/nov
DEZ/dec
TOTAL

Ago /
aug

2011
Diria Mdia
Average daily rate

Ocupao Hoteleira
Occupancy rate

DESEMPENHO 2011/2014 - HOSTELS

Jul /
jul

57,52

VARIAO ANUAL DA DIRIA MDIA 2013/2014

Daily rate growth 2013/2014
JUNHO/ june

88,7%

DESEMPENHO REGIONAL - HOTIS - JUNHO / 2014

Region performance - june / 2014

CENTRO / BELA VISTA

NORTE

D.M./ AV. RATE: BRL 349,66

D.M. / AV. RATE: BRL 275,49

T.O./ OCC. RATE: 60,33%

T.O. / OCC. RATE: 51,84%

PINHEIROS
D.M./ AV. RATE: BRL 434,99
T.O./ OCC. RATE: 63,99%
PAULISTA / VILA MARIANA
D.M. / AV. RATE: BRL 316,24
T.O. / OCC. RATE: 63,42%
ITAIM / MOEMA
D.M. / AV. RATE: BRL 487,28
T.O. / OCC. RATE: 61,52%

SANTO AMARO
D.M. / AV. RATE: BRL 342,93
T.O. / OCC. RATE: 47,15%

SL

SUL / SOUTH

63,93

57,87

59,44

CENTRO / DOWNTONW

36,00

58,70

63,92

77,43

63,82

67,56

65,17

59,42

NORTE / NORTH

LESTE / EAST
OESTE / WEST

D.M. = Diria Mdia; T.O.= Taxa de Ocupao Mdia

E - Econmico; M - Midscale; L - Luxo; SL - Super Luxo
AV. RATE = Average Daily Rate; OCC. RATE = Occupancy rate
E - Economic; M - Midscale; L - Luxury; SL - Super Luxury

2013

2014

JAN/jan
FEV/feb
MAR/mar
ABR/abr
MAI/may
JUN/jun
JUL/jul
AGO/aug
SET/sep
OUT/oct
NOV/nov
DEZ/dec
TOTAL
JAN/jan
FEV/feb
MAR/mar
ABR/abr
MAI/may
JUN/jun
JUL/jul
AGO/aug
SET/sep
OUT/oct
NOV/nov
DEZ/dec
TOTAL

Weekends - hotels

2012
Diria Mdia
Average daily rate

Ocupao Hoteleira
Occupancy rate

FINAIS DE SEMANA - HOTIS

44,07

42,05

41,93

45,74

47,35

52,45

58,76

59,92

56,92

56,48

59,88

59,17

56,82

57,66

66,05

59,27

58,19

53,97

55,29

54,73

55,91

55,88

59,08

60,49

58,16

60,36

61,76

63,52

44,84

44,16

54,68

55,35

55,08

257,29

266,86

269,95

255,11

278,87

273,78

288,07

282,64

285,38

280,54

291,16

318,67

295,53

280,45

266,06

287,73

286,24

358,98

271,52

286,71

285,56

280,22

280,89

287,04

274,16

287,40

305,26

314,59

253,64

283,24

277,94

285,45

SAZONALIDADE MDIA HOTELEIRA - 2005/2014

295,47

Average hotel season- 2005/2014

70%

60%

JAN/jan

FEV/feb

MAR/mar ABR/apr

MAI/may

JUN/jun

JUL/jul

AGO/aug

SET/sep

OUT/oct NOV/nov DEZ/dec

Hotis participantes / participant hotels

Adagio So Paulo Berrini
Address Faria Lima
Augusta Boulevard Hotel
Blue Tree Premium Paulista
Blue Tree Towers Anlia Franco
Bourbon Convention Ibirapuera
Bourbon So Paulo Business Hotel
Braslia Santana Gold Flat
Braslia Small Town
Central Park Jardins
Clarion Faria Lima
Columbia Hotel
Comfort Downtown
Comfort Ibirapuera
Comfort Nova Paulista
Comfort Suites Oscar Freire
Estao Paraso
Estanplaza Funchal Faria Lima
Feller Avenida Paulista
Fortune Residence
George V - Alto de Pinheiros
George V - Casa Branca
George V - Etoile Itaim
George V - Etoile Jardins
Go Inn Jaguar
Golden Tower So Paulo Hotel
Golden Tulip Paulista Plaza
Holiday Inn Express Sumar Ave
Ibis So Paulo Interlagos
Ibis So Paulo Morumbi
Ibis So Paulo Paulista
Intercity Premium Ibirapuera
Intercity Premium Naes Unidas
InterContinental So Paulo
Le Premier Suites

Loi Suites Belgrano

London Class Suites
Luz Plaza Hotel
Makuxis Hotel
Marab Hotel
Merak Hotel
Mercure So Paulo Alamedas
Mercure So Paulo Naes Unidas
Mercure So Paulo Pamplona
Mercure So Paulo Stella Vega
Novotel Morumbi
Novotel So Paulo Center Norte
Park Inn Ibirapuera by Radisson
Paulista Flat Service
Paulista Garden Hotel
Pousada Valparaso
Prodigy Grand Hotel & Suites Berrini
Pullman So Paulo Ibirapuera
Quality Berrini
Quality Faria Lima
Quality Jardins
Quality Moema
Quality Suites Imperial Hall
Quality Suites Long Stay Bela Cintra
Quality Suites Long Stay Vila Olimpia
Radisson Faria Lima
Radisson Vila Olimpia
Ramada So Paulo Jardins
Regent Park Suite Hotel
San Michel
Santa Monica Residence Service
Sheraton So Paulo WTC Hotel
Slaviero Executive Jardins
The Landmark Residence Hotel
The Park Hall Residence

The Time Othon Sutes

The Universe
Tivoli So Paulo Mofarrej
Transamrica Classic Higienpolis
Transamrica Classic La Residence
Transamrica Classic pera Five Stars
Transamrica Classic Victoria Place
Transamrica Executive - 21st Century
Transamrica Executive - Perdizes
Transamrica Executive Chacara Santo Antonio
Transamrica Executive Congonhas
Transamrica Executive Faria Lima
Transamrica Executive The Advance
Transamrica Executive The Special
Transamrica Prime International Plaza
Transamrica Prime Paradise Garden
Transamrica Prime The World
Transamrica So Paulo
Travel in Conde Luciano
Trianon Paulista Hotel
Tryp Higienpolis
Tryp Iguatemi
Tryp Paulista
Tryp Tatuap
Tsue The Palace Flat
Unique Hotel
Victory Hotel

Hostels participantes / participant hostels

Alice Hostel
Alto do Ipiranga
Anhembi Hostel
Escambo Hostel
Garoa Hostel
Hey Hostel
Hostel da Vila SP
Lulilo Hostel
Mooca Hostel
de Casa
Santa Maloca
Telstar Hostel

The Connection Hostel

The Hostel Paulista
Traipu Eco Hostel
Vila Rock Hostel
Integrao Ipiranga Hospedaria

Observatrio do Turismo da Cidade de So Paulo

Chefe de Equipe/ Team Leader : Fbio Montanheiro
Analista Tcnica/ Technical Analist: Andrezza Serra
Estagirias/ Interns: Joice Ruiz, Raquel Benz e Taynah Caram
Av. Olavo Fontoura, 1209 - Porto 35 - Anhembi - Santana - So Paulo - SP - 02012-021
Tel.: (11) 2226-0626/0623 - pesquisa@spturis.com
www.observatoriodoturismo.com.br