The traditional burger bun is still most

common, and is on 17% of menus.

Other common carriers are kaiser rolls, rye bread, brioche and pita.
Least common carriers are , foccacia, and French rolls.
Common grains mentioned with burgers include wheat, rye, rice, and
multigrain.
WANT MORE?
Contact Food Genius to
discover the variations
found in regional data for
burger carriers.
0
6




C
O
M
M
O
N

B
U
R
G
E
R

C
A
R
R
I
E
R
S
Cuisines Included: North American, Latin American, Mediterranean and European
Source: Food Genius Reports, Q4 2013
found
Flipping the Burger
Menu Trends & Insights, March 2014
Nearly half (47%) of restaurants that menu a burger are fast casual, quick casual
family dining restaurants.
26% of restaurants that menu a burger are casual dining restaurant, followed by
QSRs at 19%.
include a burger.
i ndependent
chai n
BURGERS BY SEGMENT
CHAIN RESTAURANTS are more
independent restaurants.
48%
OF KIDS MENUS
0
2




S
H
A
R
E

O
F

M
E
N
U
S
Burgers are mentioned on 56% of menus. Of the
menus that include burgers, 91% of them are found
within the entree meal part.
Cuisines Included: North American, Latin American, Mediterranean and European
Source: Food Genius Reports, Q4 2013
or
1%
Availability of burgers varies across the
country.
Cuisines Included: North American, Latin American, Mediterranean and European
Source: Food Genius Reports, Q4 2013
DISTRIBUTION OF
BURGERS NATIONWIDE
LOW HIGH
LOW HIGH
PENETRATION
OCCURENCE
The occurence of burgers across menus i n
California i s hi gh, but penetration i s surpri si ngly
low, wi th burgers found on j ust 44% of menus: 12%
lower than the nati onal average.
By contrast, i n Iowa the occurence of burgers
across menus i s low but penetration i s high: at
64% of menus, 8% greater than the nati onal
average.
Nationally, there has been a
decrease from Q3 2013 to Q4 2013
with burgers now on 56% of menus.
0
9




G
E
O
G
R
A
P
H
I
C

L
A
N
D
S
C
A
P
E

O
F

B
U
R
G
E
R
S

N
A
T
I
O
N
W
I
D
E
Number of menu items
Percentage of locations
one percentage
point
The traditional burger bun is still most
common, and is on 17% of menus.
Other common carriers are kaiser rolls, rye bread, brioche and pita.
Least common carriers are , foccacia, and French rolls.
Common grains mentioned with burgers include wheat, rye, rice, and
multigrain.
WANT MORE?
Contact Food Genius to
discover the variations
found in regional data for
burger carriers.
0
6




C
O
M
M
O
N

B
U
R
G
E
R

C
A
R
R
I
E
R
S
Cuisines Included: North American, Latin American, Mediterranean and European
Source: Food Genius Reports, Q4 2013
found
The traditional burger bun is still most
common, and is on 17% of menus.
Other common carriers are kaiser rolls, rye bread, brioche and pita.
Least common carriers are , foccacia, and French rolls.
Common grains mentioned with burgers include wheat, rye, rice, and
multigrain.
WANT MORE?
Contact Food Genius to
discover the variations
found in regional data for
burger carriers.
0
6




C
O
M
M
O
N

B
U
R
G
E
R

C
A
R
R
I
E
R
S
Cuisines Included: North American, Latin American, Mediterranean and European
Source: Food Genius Reports, Q4 2013
found
www.getfoodgenius.com
www.getfoodgenius.com
Cuisines Included: North American, Latin American, Mediterranean and European
Source: Food Genius Reports, Q4 2013
COMMON

FOUND

ON

BURGERS
The majority of burgers include at least one
topping or condiment.
of burgers include
at least one type
of vegetable.
of burgers include a
sauce.
ONION
TOMATO
MUSHROOM
LETTUCE
PEPPER
PICKLE
MAYONNAISE
BBQ SAUCE
MUSTARD
DRESSING
AVOCADO
KETCHUP
AIOLI
SALSA
10% 20% 30% 40% 50% 60%
SU PRISE! Peppers are more common than pickles.
0
4



I
N
G
R
E
D
I
E
N
T

A
N
A
L
Y
S
I
S
:

T
O
P
P
I
N
G
S

A
N
D

C
O
N
D
I
M
E
N
T
S
TOPPINGS
R