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Executive Summary
Project
The venture we present to you entails an investment in a Microbiological
Fertilizer factory with an annual production capacity of 300,000 metric
tons, and the sales and marketing of microbial products for the
agricultural industry in China.
Introduction
Agricultural is a very important industry in many countries including China,
warranting an increased development in this sector. Clearly, to increase
crop yield, soil fertility is the main factor.
In China, the quality of the soil has deteriorated rapidly over the years
because of continuous use of chemical fertilizers and pesticides. Farmers
commonly overdose the soil with chemical fertilizers, causing an
accumulation of heavy metal residues, and acidity in the soil, the soil then
coagulates causing reduced plant absorption of nutrients.
There are no direct competitors at our chosen location, while most others
far away are producing chemical fertilizers and pesticides, which are high
in price and carry a negative impact for soil and crops. Our products and
price points are strong and favorable. This is quite advantageous for us
and will enable us to establish a premier brand of agricultural
microbiological products in the area.
Financials
The total funding required is US$32 million:
1. Facilities (incl. 200,000 sq. meter prime land): US$15 million.
2. Operating Expenses for 1-2 years: US$17 million.
Management Team
Founding members
Ms. Fanny Cheung, Director, Hong Ling Enterprises Limited
Fanny has over 30 years of professional experience in different business
functions including Accounting, Administration, Finance, Logistics,
Management, Operations, Sales and Marketing with Sino owned
Enterprises operating in China, PRC headquartered in Hong Kong. She
also plays a key role in forming strategic issues and public relations in PRC,
China. As an accountant at the age of 27, she revolutionized the cost,
management, procurement and finance control of a 2000-staffed factory,
leading it to success from failure. She was promoted to GM of the same
factory a year later. Thereafter, she worked for a Taiwan Listed Company,
in the Hong Kong branch office, managing finance & accounting, where
her unique style enabled the company to operate smoothly. She learned
and manifested good “investment” and “trading” practices while working
with a Taiwan Trading Group, where she assisted the General Manager to
develop China investment and trading businesses.
Personal Life: Fanny was born into an academic family, her father was a
famous scholar in China. Their family went through and survived the
Cultural Revolution in China in the 60’s & 70’s and during that time they
established strong ties with the government. Most of her father’s students
then became influential figures in the government, because of her unique
family background Fanny has a strong interpersonal relationship with the
government and local people there.
Dr. Yao
Dr. Yao is a representative of one of China’s Biotechnology research and
development organization. Dr. Yao and his team will be responsible for
the design and implementation of the fertilizer production line and the
supply of the facilities.
Associate
Mr. Sushant Sharma
Sushant is a full-time MBA student at University of Hong Kong and London
Business School with major in Finance, Strategy and Entrepreneurship. He
has strong experience in software development and deployment. He will
work in implementation of Information Systems and will play an active
role in business development.
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