Gitarattan International Business School, New Delhi
Academic Circular No 05/2014
31 th July, 2014
ENTREPRENEURSHIP DEVELOPMENT: BUSINESS PLAN DEVELOPMENT
Objective
1. To understand the conceptual and practical aspects of being an entrepreneur at the micro and macro levels. 2. To give an exposure to participants of current issues, concerns, dilemmas in dealing entrepreneurial ventures. 3. To develop skills that may contribute to entrepreneurial behaviour. 4. To generate innovative ideas to satisfy and assess the opportunities and ideas. 5. To use all available sources and resources to come up with the best possible solution and plan the venture thoroughly using as many available tools as possible.
It will facilitate the students to carryout research work in a team and present their learning about an industry in cogent and comprehensive manner.
It will also facilitate students to become an entrepreneur. Methodology For carrying out the Industry Analysis following procedure is to be followed: (a) Each class shall be divided into the group of 6 students and each group shall be given a specific Idea for developing Business Plan.
(b) Each group is to submit a written Business Plan comprising of 25-30 typed on A-4 size pages, one sided with proper references of secondary data sources. The Report must contain distribution of the work done by each student.
(c) Last date of submission of the completed Report shall be the Saturday of 5 th Week.
(d) Each Team is to present its Business Plan commencing from Sixth Week onwards for the duration of 20 minutes during the classes of ESBM subject. Two presentations per class are to be conducted.
(e) The Template covering the scope of Business Plan is attached as Appendix-A. Students are free to add other dimensions in their Business Plan Report but MUST cover aspects which are given in the Appendix.
(f) Each group is to present the Business Plan from 6 th Week onwards as per the notified schedule before the class. (g) First two teams from each class shall participate in Business Plan Competition to be conducted in 13 th Week. Evaluation The evaluation of the Business Plan shall have two components (each student shall be assessed independently), viz., (a) Business Plan : 30 marks (b) Presentation : 20 marks The marks shall be accounted for against the paper of ESBM (MS 207). Weight factor for internal assessment for Business Plan & Presentation shall be 10. The respective ESBM Faculty shall guide the students and evaluate the students along with Class Co-ordinator.
(Dr S Chaturvedi) Director
Appendix-A Business Plan Template
S. No. Issues to be covered in the Business Plan 1 Executive Summary It shall comprise following aspects (not exceeding three pages):
a) Company Name, Address and Phone numbers b) Name, phone numbers of all key people c) Brief description of business, its products and services, and customer problems they solve d) Brief overview of the market for your product and services e) Brief overview of the Strategies that will make your firm a success f) Brief description of managerial and technical experience of key people g) Brief statement of financial request and how the money will be used h) Charts and tables showing highlights of financial forecast.
2 Vision and Mission Statement a) Entrepreneurs vision for the company b) Company goals and objectives i. Operational ii. Financial iii. What business are we in? iv. Values and principles on which the business stands v. What makes the business unique? What is source of competitive advantage?
3 Description of Management Team
a) Form of ownership chosen and reasoning b) Company structure ( organization chart) c) Decision making authority d) Compensation and benefits package e) Describe their responsibilities and abilities. f) Project their salaries.
4 Company History ( For existing Business only)
a) Company founding b) Promoters and Shareholders c) Financial and operation highlights d) Significant achievements
5 Business and Industry Profile a) Industry analysis i. Industry background and overview ii. Significant trends iii. Growth rate iv. Key success factors in the Industry b) Outlook for the future stages of growth ( Start-up, growth and maturity) c) Major players in the market d) Market size e) The gap in the market
6 Competitor Analysis a) Existing Competitors i. Who are they? Create a complete competitive profile matrix ii. Strength iii. Weakness b) Potential Competitors i. Profile of key players (company size, turnover, profitability etc) and their market share ii. Impact on your business if they enter iii. What are the competing products and services? iv. Advantages and disadvantages of the competitors offerings
7 Development of Business Strategies a) Desired image and position in market b) SWOT analysis i. Strength ii. Weakness iii. Opportunities iv. Threats
8 Products / Services Proposal
a) Description i. Product or service features ii. Customers benefits iii. Warranties and guarantees iv. Uniqueness b) Patent or Trademark protection c) Description of production process ( if applicable) i. Raw materials and key suppliers ii. Costs iii. Benefits and Features iv. Unique selling points v. Advantages to customers vi. Future developments vii. Future product / service offering
9 Marketing Plan
a) Target Market i. Complete demographic profile ii. Other significant customer characteristics iii. Size of each market segment iv. Characteristics of potential customers in each segment b) Customers motivation to buy c) Market size and trends i. How large is market ? ii. Is it growing or shrinking? How fast? d). Advertising and promotion i. Media used- Reader, viewer and listener profile ii. Advertising where, when, how and to whom iii. Media cost iv. Frequency of usage v. Plan for generating publicity e) Pricing i. Cost variable- Fixed and variable ii. Desired Image in market iii. Comparison against competitors prices f) Distribution strategy a) Channel of distribution b) Sales techniques and incentives
Operation Plan
a) Location i. Demographic analysis of location vs target customer profile ii. Logistics iii. Lease or rental rates iv. Labour need and supply v. Wages rate vi. Materials required vii. Customer availability
b) Layout i. Size requirements ii. Layout Plan c) Key managers and employees i. Their background ii. Experience, Skills, and know- how they bring to company d) Premises and Equipment e) Production facilities f) Costs involved g) Suppliers
11 Financial Plan
a) Capital required b) Sources of funds i. Bank loans ii. Relatives and friends iii. Grants or loans from other agencies iv. Promoters funds etc. c) Use of funds d) Repayments or cash out schedules e) Projected revenue f) Timetable for implementing plan and launching the business g) Financial Statements i. Income statement ii. Balance sheet iii. Cash flow statement iv. Break even analysis v. Ratio analysis with comparison to industry standards.