Logo:

Product:
-Milk (Drink),(Yoghurt) 52 baht per bottle (www.framchokchai.com)
-Milk Ice-cream 45 baht per scoop, cup/cone/
Take home 85g. 45 baht/ Take home 320 (www.framchokchai.com)
-Milk Chocolate 78 baht (Priceza.com)
Location: Nimmarhaemin road of chaing-mai
Customer: Every Gender & age
Cost of marketing:
Fixed cost :
Electricity - 8000 BHT / month
Water - 2000 BHT / mont
Rent - 20000BHT / month(http://www.cm-club.com/forum/showthread.php?t=616386)


Variable cost:
Material:
-Milk (Drink),(Yoghurt) 5200BHT: 100 bottles/ month
-Milk Ice-cream 2400BHT: 20bucket/ month
-Milk Chocolate 4680BHT: 60 pieces/ month
TOTAL: 12280BHT
Marketing:
- Fresh milk from farm
- Use good ingredient
- 3% discount (For member)
- Season promotion
EX. Summer 4% discount
Or Buy 4 get 1
Market franchises research (Market Research.com)
A franchise is a business opportunity that allows an individual to start a business by legally using
another persons (or corporate) business model. Franchises are approvals given by a
corporation for an individual or group to sell that companys goods or services in another
location. In return, the franchisor maintains the business process while the new operator runs
that business according to their model. Franchises are potentially good opportunities for
individuals who like a certain type of business and would like to see a specific store or business
in their area.
While most people of think of the fast food market in terms of franchise opportunities,
franchises actually span across many industries including automotive, computer, medical,
sports and even supermarkets.
Shareholder:
Ownership

Cash Flow (www.framchokchai.com)
January February March Apil
Opening Balance 8000 10,000 12,300 14,800
Cash-in Flow 3000 5500 5000 5000
Loan 8000 10,000 12,300 14,800
Cash-out flow 3000 3200 2500 3000
Ney cash Flow 2000 2300 2500 2000
Closing Balance 10,000 12,300 14,800 15,000

No. of sold

0 10 20 30 40 50
Fixed cost

13000 13000 13000 13000 13000 13000
Variable
cost
0 520 1040 1560 2080 2600
Total cost

13000 13520 14400 14560 15080 15600
Sales
Revenue
0 520 1040 1560 2080 2600
Ice Cream
No. of sold

0 15 25 35 45 55
Fixed cost

13000 13000 13000 13000 13000 13000
Variable
cost
0 675 1125 1575 2025 2475
Total cost

13000 13675 14125 14575 15025 15475
Sales
Revenue
0 675 1125 1575 2025 2475
Chocolate
No. of sold

0 12 24 36 48 60
Fixed cost

13000 13000 13000 13000 13000 13000
Variable
cost
0 936 1872 2808 3744 4680
Total cost

13000 13936 14872 15808 16744 17680
Sales
Revenue
0 936 1872 2808 3744 4680


Market Research (Part 2)

Setting the objective should be done after the SWOT analysis has been performed. This would allow
achievable goals or objectives to be set for the organization.
Strengths: characteristics of the business or project that give it an advantage over others.
Weaknesses: characteristics that place the business or project at a disadvantage relative to others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project
Milker SWOT
S=strength:
Our strength is location. Milker shop is located at Nimanhaemin road in Chaingmai which is a road that
is a center of entertainment and has a lot of caf restaurant and shops. Many of foreigner and Thai
travelers usually come to this road. So we have advantage over location.
W=weakness:
Our price is a weakness. Because our business is franchise so our price and promotion need to set same
as business owner. And our price is too expensive. So we might have a problem with customers.


O=opportunity:
Our opportunity is customers. Because our products are made from milk. So its a healthy product,
customer in every age and age and gender can consume it. And our business owner keep improve a
product and make sure that every of product have a good quality.
T= Threat:
Our threats are competitors. Because our shop located in chaotically place. So there are a lot cafe and
shops and there are a lot of traveler their might go to the other instead of our shop.
USP (Unique selling proportion)
Our unique is container. Our containers got a very specific hoard which can keep milk fresh and delicious
longer than using normal container.
Stakeholder
-Bank
-Employee
-Customer
Location
We choose a location in Nimmanhaemin road in Chaingmai. Its a very good place to trading or develops
our business. Because Nimmanhaemin road is a center of entertainment and fashion. There are a lot of
traveler such as foreigner and Thai. So, we choose this place as our location.
Customer (Target)
Our customers can be every age and gender. Because our product is made from milk which is a healthy
drink so every person can consume it.