Its never Easy, but you can limit the Pain

www. ar kgr oupaust r al i a. com. au

Book before
20 Aug 2014
to receive our
early bird discount
Best Practice Internal Communication
within the Australian Public Sector
One day connected forum with two half day post-forum workshops
16-17 September 2014, Rydges Capital Hill, Canberra
$895 plus gst to attend the forum if you join before the early bird
Post-forum workshops
Wednesday, 17 September 2014
Workshop A: Empowering employees to be reputation ambassadors
Facilitated by: Neryl East, Director, Neryl East Communications
Workshop B: Delivering effective internal communication through change
Facilitated by: Rebecca Blewitt, Owner/Managing Director, Butter Communication
Facing the Challenges
4 Strategic Internal Communications strategies to take hold of
change
4 Seizing opportunities in a time of chaos
4 New and tested digital, social media and innovative
multimedia tools to engage

4 Gaining support from senior managers and demonstrating
ROI

4 Case studies and techniques on coaching leaders
4 The make-or-break factor in managing change

4 Culture levers: From theory to practice
4 Engaging effectively during organisational culture change
4 Creating attention-grabbing, influential and effective content

4 Empowering employees to be reputation ambassadors





City of Sydney
Yarra Valley Water
Australian Government Solicitor
Department of Planning, Transport and
Infrastructure
Deakin University
Department of Communications
NSW Business Link
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:
16-17 September 2014, Rydges Capital Hill, Canberra
Best Practice Internal Communication within the Australian Public Sector
AGENDA
Public sector employees are faced with constant flux either externally due to mergers and acquisitions or
internally from restructures. Additionally, internal communications professionals today face the challenges of
constantly evolving technology, having limited resources and managing communication with little or no support
from senior management and other staff members. And more importantly, with the advancement of technology
and social media use, it is increasingly vital to engage with employees to empower them to become brand
ambassadors and tell a positive story.
CONNECTED FORUM - Tuesday, 16 September 2014
8:30 Registration and refreshments
9:00 Chairperson's opening remarks
Neryl East, Director, Neryl East Communications
9:15 Strategic communications: the make-or-break factor in
managing change
Why skilled communicators are vital during the change
process
How to develop effective strategies, build key relationships
and engage your people
How to avoid common pitfalls in communicating change
Karen Leary, Strategic Communications Manager,
Australian Government Solicitor
10:00 Coaching leaders to be effective communicators and
drivers of change
The importance of coaching leaders to communicate
effectively with employees from diverse workforces
Coaching leaders to engage employees during times of
change
Gain insights from case studies and techniques on
coaching leaders
Simon Covill, Manager Libraries and Learning, Former
Internal Communications/ Workforce Development,
City of Sydney
10:45 Morning refreshments and networking
tweet #intcommsgov
11:15 Strategic internal communication and change management
Case Study
Creating an internal communication strategy in an
ambiguous environment
Utilising senior management to create a foundation of
consistency and transparency
Integrating organisational development, learning and
development and strategic communications
Josephine Kneipp, Manager Organisational Development &
Enterprise Change, NSW Businesslink
12:00 Implementing culture change communications: Bridging
internal and external marketing tactics and resources
Using communications to support organisational culture
change
Collaborating with change managers for effective results
Using campaign tactics to effectively reach internal staff
Creating authentic and influential content
Richard Littleton, General Manager, Communications,
Department of Planning, Transport and Infrastructure
12:45 Business networking lunch (let us know if you have any
special dietary requirements 2 weeks prior to forum)
1:45 Responding to Change: Department of Communications
Case Study
Seizing opportunities in a time of chaos
Working within your means
Linking internal communication with strategic realities
David Sibley, Internal Communications Consultant (Former
Manager of Internal Communication at Department of
Communications)
2:30 Interactive Huddle: Garnering buy-in from leaders and
getting a seat in the executive table
How to create strategic partnership with business leaders?
Integrating a internal communication strategy during a
change management plan phase
Measuring the ROI for internal communication program
Facilitated by: Neryl East, Director, Neryl East
Communications
3:15 Afternoon refreshments and networking
3:45 Engaging staff for culture transformation
Culture levers: From theory to practice
Internal Communications role in organisational
development interventions
The importance of storytelling: Enrolling staff for
sustainable engagement
Matt Balfe, Manager Workplace Communications and
Engagement, Yarra Valley Water
4:15 Digital, social media and innovative tools to communicate
efficiently
Creating rich media content to engage time-poor staff
Using multimedia as a corporate storytelling tool
Aligning new media results with traditional means to
communicate
Ross Monaghan, Lecturer, School of Communication and
Creative Arts, Deakin University
5.00 Chairpersons closing remarks and end of connected
forum


POST- FORUM WORKSHOPS
Wednesday, 17 September 2014
Registration: 8.30 am
Workshop starts: 9.00 am
Workshop ends: 12.00 pm
Facilitated by:
Neryl East, Director, Neryl East Communications
About the workshop:
Research now shows that regular employees have more
credibility than the CEO when it comes to influencing the
reputation of your organisation or agency.

Most organisations still try to control their messages
and restrict what staff can and cant say rather than
empowering them to stand out and be true brand ambas-
sadors in todays reputation-driven economy.
Through attending this workshop you will:
Have a clear understanding of the key role everyone
plays in the future of your organisation regardless of
position;
Assess how effectively your organisation empowers
staff to be reputation ambassadors;
Have the building blocks for a reputation strategy,
driven from the inside of your organisation out
Have strategies to address the roadblocks that get in
the way of empowered employee communication.

About your workshop leader:
Rebecca is a born project manager who as an eight
year old was wrangling her sisters fourth birthday
party guests who deviated from the run sheet. Shes
also a communicator whose been told on multiple
occasions, could talk under water with a mouth full of
marbles. Lucky for her, theres actually a career that
pairs these two extreme traitsmarketing
communication.
Having worked across the full spectrum of marcomms, in private,
public and not for profit, shes experienced in internal change commu-
nication, social media management, public relations, event manage-
ment and digital solutions.
Deciding to strike out on her own she started Butter Communication,
a Canberra based marketing communication agency with a simple
philosophycommunicate on behalf of the clients. Butter
Communication offers strategic advice, development and
implementation of communication activities and evaluation of their
effectiveness. So why Butter? Because everythings better with Butter!
A
B
Empowering employees to be reputation ambassadors
About your workshop leader:
Dr Neryl East has a 30-year track record as a
communication expert including a career in
television and radio and more than a decade in
the rough-and-tumble of local government.
Shes a journalist by training and knows the
engine room of business. Shes called on to
advise CEOs on strategic change management and crisis commu-
nication.
Neryls previous positions include Head of Communications and
Marketing at the Australian War Memorial, Manager Communica-
tions and Public Relations at Wollongong City Council, Manager
External Relations at the University of Western Sydney Macarthur,
and journalist, presenter and producer at WIN Television,
Wollongong. She is the author of Named and Shamed: Rod Oxley's
inside story of the Wollongong corruption scandal, and the Ark
Group publications Strategic Internal Communication for Complex
Organisations (First and Second Editions) and Implementing an
Effective Change Management Strategy.
Delivering effective internal communication through
change
Registration: 12.30 pm
Workshop starts: 1.00 pm
Workshop ends: 4.00 pm
Facilitated by:
Rebecca Blewitt, Owner/Managing Director, Butter Communication

About the workshop:
Whoever said change is as good as holiday was clearly
delirious from lack of tropical beaches!
Staff are change fatigued. It seems that on every day
ending in a y there is a new change that they are sup-
posed to just accept, embrace and move on from.
Having implemented all staff changes in one of the
biggest Australian Government departments, Rebecca
understands how important engaging and informative
change and internal communication is.
By attending this workshop, you can gain an under-
standing of how to enable staff to be active participants
in change, not objects to achieve the end goal.
This workshop will help you:
Think of change, not as an event, but as an ongoing
process
Recognise that a constant through change is staff
Develop engaging internal communication activities
and identify new internal communication channels
that connect staff
Make staff feel empowered
Event venue and accommodation
Preferential rates are available,
be contact and quote
"Ark Group Australia" at Rydges Capital Hill
Cnr Canberra Avenue & National Circuit
Forrest, Canberra, ACT 2603
Phone: 02 6295 3144
www.rydges.com
Best Practice Internal Communication within the Australian Public Sector
16-17 September 2014, Rydges Capital Hill, Canberra
Delegate Name Job title Email address
1st
2nd
3rd
4th
Bookings can be submitted at any stage prior to the 1.
event, subject to availability. A limited allocation is being
held and booking early is therefore recommended. In
the event of the booking not being accepted by Ark
Group Australia the total amount will be refunded.
Payment must be received in full prior to the course. 2.
All speakers are correct at the time of printing, but are 3.
subject to variation without notice.
If the delegate cancels after the booking has been 4.
accepted, the delegate will be liable to the following
cancellation charges:
Cancellations notified over 45 days prior to the event
will not incur a cancellation fee.
In the event of a cancellation being between 45 and
30 days prior to the event, a 20% cancellation fee
will be charged.
For cancellations received less than 30 days prior to
the event, the full delegate rate must be paid and no
refunds will be available.
All bookings submitted by e-mail, fax, or over the 5.
telephone are subject to these booking conditions.
All cancellations must be received in writing. 6.
Ark Group Australia will not be held liable for 7.
circumstances beyond their control which lead to the
cancellation or variation of the programme.
All bookings, whether Australian or overseas will be 8.
charged Australian GST at the prevailing rate at the
time of booking.
Delegates are responsible for their own travel, 9.
accommodation and visa requirements.
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