Examples of conclusions from an earlier semester.

Conclusion 1 Awarded half a mark out of possible two marks. Student needed to develop this to
show what the data might mean for a firm thinking of doing business in Country X

The Human Development Index (HDI) is represented by a number between 0 and 1 and is measured
by assessing the dimensions of health, education and income in a country to determine the
capabilities of its people (United Nations, 2012). With a human development index of 0.671, Country
X received a medium human development ranking. This could be the result of a number of different
factors relating to health, education and income. It has already been established that the average
income in Country X is very low, therefore resulting in a reduction of the HDI. Another dimension
that has an impact on the HDI is education. Country X has an adult literacy rate of 88% which may
seem high, however, Poland has a literacy rate of 100% (World Bank, 2010), meaning that the
people in Country X arent as educated as those in Poland.

Conclusion 2 Awarded full 2 marks A much clearer conclusion which applies the data to
business purposes

Country X income inequity could potentially establish numerous markets for luxury goods. This
market is characterised by the highest 20% of income earners earning approximately 70.6% of the
countrys total income. Therefore, Country X offers firms that export luxury products there a feasible
market to enter and develop. This may allow early entrants into this market the ability to achieve
first-mover advantages and create a barrier of entry for other luxury firms and gain a premium price
for their luxury goods. Furthermore, as 35% of households in Country X are connected to the
internet through broadband, luxury firms e-marketplaces can be established. In additions a GNI per
capita PPP of $US 14 000 places the country in the high income category according to World Bank
classification (2011) and indicates that consumers have discretionary income to spend on non-
essentials such as quality appliances.




Conclusion 1:
The population of the Republic of Serendib is 85 million, from the comparison with the population of
Australia of about 22 million, there has more human resources in the Republic of Serendib. The total
size of areas in Serendib is 285,619 sq km and the ratio of urban/ rural population in there is 35% of
urban area and 65% of rural. Therefore, the Republic of Serendib offers firms that export much
agriculture products and crude petroleum there a feasible market to enter and develop. This may
allow early entrants of this market have time and ability to expand the market size earlier and
become the leading of the petroleum and agriculture products exporters in the Republic of Serendib.

Conclusion 2:
The Human Development Index (HDI) of Serendib is 0.72, it represents that they received a medium
human development ranking of the capabilities of people, include the dimensions of health,
education and income. And the Republic of Serendib has an adult literacy rate of 95% which is
almost every people has the literacy. Also the human resources in Serenbid are strong, so there is an
opportunity to develop the business of electronic products in there or develop to the export
company. However, according to the World Bank data, the GDP per capita PPP of US$ 3,300 places
the country in the lower middle income category. This indicates that consumers have low income to
spend on non-essentials such as computers and other electronic products. So it is better to develop
the export business in the electronic market in Serendib.

Conclusion 3:
In the Republic of Serendib, one of the main imports is refined petroleum products, which is the
daily necessity for people. Therefore, Serendib offers firms that import refined petroleum products
there a feasible market to enter and develop. For the reason of the high population in there, the
demand of the refined petroleum products will increase. This may allow early entrants into this
market the ability to achieve first-mover advantages and achieve high sales volumes in the Republic
of Serendib. Furthermore, the income distribution in Serendib is 65% of highest 20% and 8% of
lowest 20%, and also for the dimensions of health, about half of people willing to purchase high
quality refined petroleum products to used.

Conclusion 4:
The other main import in the Republic of Serendib is the inputs for garment industry, and there also
has exports of clothing and footwear. As the strong human resource in Serendib, there can develop
the business of manufacturing of clothing products by the imports of garment industry from other
countries. After manufacturing, the clothing and footwear products can be sold in the Republic of
Serendib and export to other countries. For example, India and China have strong manufacturing
power but they are still developing countries, so many other countries businesses willing to sell the
technique to them and find manufacturing there. Nowadays, most of products in the world are
made of China and India and these countries have many businesses developed to the world by their
strong human resource. Furthermore, the average salary in the Republic of Serendib is low as there
have high population. It has advantages to develop the import of garment industry and the
manufacturing business of clothing in there.