1. Summary ...................................................................

..........01
2. What is Consumer Buying
Behaviors......................................02
3. Consumer Buying
Behaviors.............................................03-04
4. Stages of the Consumer Buying
Process...........................05-06
1) Problem Recognition
2) Information search
3) Evaluation of Alternatives
4) Purchase decision
5) Post-Purchase Evaluation
5. Types of Consumer Buying
Behavior...............................07-08
1) Routine Response/Programmed Behaviour
2) Limited Decision Making
3) Extensive Decision Making
4) Impulse buying
6. Why Consumers
Buy...............................................................09
7. How Consumer
Buy...............................................................09
8. What Influences
Purchasing....................................................10
9. Factors Affecting Changing Consumer
Behaviour....................11
10. Culture...........................................................................12-
18
1) SUBCULTURE
I. . Hispanic consumers
II. African American consumers
III. Asian American consumers
IV. Mature Consumers
2) SOCIAL CLASS
3) SOCIAL FACTOR
I. Groups
II. Family
 III. Roles and status

4) PERSONAL FACTOR
I. . Age and life cycle stage
II. Occupation
III. Economic situation
IV. Lifestyle
V. Personality and self concept
5) PSYCHOLOGICAL FACTORS
I. Motivation
II. Perception
III. Learning
IV. . Beliefs and Attitudes
11. Types of Consumer Problem-Solving
Processes....................19
Routenized
Limited problem solving
Extended problem solving
12. Buying
Process..............................................................20
Focus on what they do
Map it out
Sell with specific intent
13. Research on Consumer Buying
Behaviors........................21-29
1) These are the age groups of 100
respondents
2) What factors that affects consumer
behaviors
3) Percentage of male and female who go for
shopping and buy products
4) Graphical diagram which shows how many people
and who make a shopping list
5) Graphical diagram showing stuck to
planned purchasing
6) Percentage of different Age groups
7) Percentage of the people either what kind
of occupation they have.
8) The factors that affect on consumer
buying behavior
9) The behavior of consumers on FAST
MOVING CONSUMER GOODS (FMCG) products
10) The behavior of consumers on Home
Appliances
11) The behavior of consumers on Electronic
Items
12) The consumers who buy machines, what
they actually preferred
13) Affects on increasing prices
 14. Appendix
15. Conclusion
16. References

We wish to thank the various people who helped us to execute our REPORT &
to increase our knowledge about the practical description of theoretical
aspects that we have studied in our academic era.

We are extremely grateful to MR.HUSNAIN RAZA MIRZA (Associate

Manager Sales Geo TV Network) who graciously gave their time to increase
our understandings about the CONSUMER BUYING BEHAVIOR. We
Especially thanks to the Kind staff at Geo TV Network.

We also very thankful to MR.ANWAR VIRANI (owner of the AGHA’S

SUPERMARKET) who help us by telling the behavior of the consumers and
told us which products they actually preferred to buy in different
categories. We wish to thank him for their generous consideration.