20 Ways To Advertise Your Website Online

20 Ways to Promote Your Website for Free
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2
Copyright 2012 www.MarketingMovers.om
Table of Contents
Introduction: Promoting Your Website for Free.....pg. 4
!": earc# !ngine "ptimi$ation..%%%...%%.....pg. &
"nline director' submissions%%%%%%%%......pg. (
Create 'our o)n *log%%...%%%.%%%%%%%.pg. +
Podcasting%%...%%%%%%%%.%%%%...........pg. ,
-oin online communities%%...%%.%%%%%......pg. ./
Press 0elease%%...%%%%%%%.%%%%%......pg. ..
Free Classified 1ds%%...%%%%%.%%%%%....pg. .2
Ne)sletters%%...%%%%%%%%%.%.................pg. .4
1rticle 3ar4eting%%...%%%%%%%.%%%........pg. .&
Forum 3ar4eting%%...%%%%%%%.%%%........pg. .+
Ya#oo 5roups%%...%%%%%%%%.%%%%.....pg. .6
5oogle Local%%...%%%%%%%%%.%%%.......pg. .,
Ya#oo Local%%...%%%%%%%%%%.%%........pg. 7/
*ing Local%%...%%%%%%%%%%%.%..%......pg. 7.
Craigslist%%...%%%%.%%%%%%%%.%%.....pg. 77
0 Feeds%%...%%%%%%%%%%%%...%.....pg. 72
Tec#norati%%...%%%%%%%%%%%%%%.....pg. 74
ocial *oo4mar4ing%%...%%%%%%%%%......pg. 7&
!8mail mar4eting%%....%%%%%%%%.%.%.....pg. 7(
ocial Net)or4ing%%...%%%%%%%%%.%.....pg. 7+
3
Free 3ar4eting: Putting It 1ll Toget#er%%%%.pg 76
4
Introduction: Promoting Your Website for Free
There are many paid methods to promoting your website, including
Pay$Per$%lick, Pay$Per$&ction, banner ads, 'acebook &ds, (oogle
&d)ense and )ponsored Tweets, to name a few. "ut many internet
marketers who are *ust starting out don+t have the hundreds, or even
thousands, of dollars required to launch a paid marketing campaign.
'ortunately, the internet provides a wide variety of no$cost marketing
methods that can be *ust as effective, if not more effective, than paid
techniques. ,n fact, with (oogle Penguin, the new search engine update
released in early -./-, websites that attract traffic through organic methods
such as the ones described in this guide will rank higher on )earch Engine
!esults Pages 0)E!Ps1 than pages that use some paid methods.
'ree marketing methods tend to take longer to take hold than paid
marketing such as advertising, but the benefit # other than the cost savings
# is that their impact tends to last longer. 2ith paid marketing, once your
advertisement epires, there usually is a steep drop$off in traffic. "ut free
marketing methods can continue to funnel visitors to your site for months or
even years after they have been put in place.
You don+t need to spend a fortune to promote your website and get it
ranked in the top spot of the )E!P for your niche. &ll you need is
persistence, patience and the helpful information provided in this guide to
funnel thousands of visitors to your website every day.
5
!": earc# !ngine "ptimi$ation
)earch Engine 3ptimi4ation 0)E3,1 is the process of improving the
visibility of a website in the eyes of the search engines people use to find
what they are looking for on the internet. )E3 uses organic techniques to
improve the search engine+s ability to inde the website and rank it higher
on the )E!P.
The most important )E3 technique is to include the best keywords
for your website+s niche. 'or eample, if your page promotes your ladies+
designer shoe business, your site should include the keywords 5women+s
designer shoes6 in various places, including the headline and sub heads.
That way, when somebody uses the (oogle or "ing search engines to look
for websites about women+s designer shoes, if your website has been
optimi4ed with the appropriate keywords, it will appear near or at the top of
the )E!P for those keywords.
)earch engines utili4e 5spiders6, also known as 5bots6, to crawl from
site to site on the internet, indeing each page according to what it is about
and ranking it based on a set of criteria, called the search engine algorithm.
2hile the algorithm is a closely held secret and is constantly being modified
to prevent people from fooling spiders, there are certain )E3 techniques
that will improve your web page+s ranking.
Entire college courses and libraries of books are devoted to )E3.
There are even )E3 consultants you can hire who will optimi4e your site.
6
"nline director' submissions
3nline directories are clearinghouses for information about
businesses. They are usually categori4ed either by location or by genres.
'or eample, there are online directories for businesses in the western
suburbs or 7ouston, and there are directories for sports adventure
businesses.
,n many cases, these directories will publish information about your
business for free, including your website address. This can be a good way
to attract customers to your webpage, especially those who are either
already in your geographic area or who are looking for products and
services in a specific niche.
2hile some of these directories, such as the 2hite Pages and the
Yellow Pages, will find your business on your own, for others it will be
necessary for you to seek them out. %onduct a (oogle search for
directories in your product niche and then visit all the significant ones you
find. ,f they look like someplace you would like to promote your business
and website, find the area in the directory where it eplains how to make
submissions.
,f you can+t easily find the submissions information, go to the 5&bout6
page. There you should find contact information for the site administrator,
including their email address. )end them an email eplaining what your
business is about and let them know you would like to be included.
7
Create 'our o)n *log
"logging has become one of the most popular ways for people to
share ideas, engage in dialogue, and interact with others who share a
common interest. They usually are short essays published online according
to a regular schedule, such as daily or weekly, revolving around a particular
sub*ect, such as food, sports, raising children or any other topic.
%urrently, there are an estimated 89. million blogs being published
on the internet. "logs are free to create on blog hosting sites such as
2ordPress and "logger, most of which also provide easy$to$use free tools
and pre$made 5themes6 to make your blog look professional. "logs can
include photos, videos, audio recordings, slideshows and many other forms
of rich tet. "loggers sometimes make their blogs more interactive and
entertaining by including polls and contests, and by encouraging their
readers to leave comments and interact with them online.
%reating your own blog can be an effective way to promote your
webpage because it+s an easy way to attract people who already are
interested in your topic niche. "y providing them with valuable information
and rich content in your blog, you can build a relationship with your
readers, ultimately directing them back to your website.
Plus, blogging is fun and interesting and you can quickly become
immersed in a community of people who are friendly and knowledgeable
about your niche sub*ect.
8
Podcasting
Podcasting is a form of digital media consisting of a series of audio or
video files usually all devoted to a certain topic. They can be created for
free using the audio and video tools that are included with most newer
computers, laptops, tablets and even smartphones and can be distributed
for free on iTunes, YouTube and other free distribution networks. You can
also send your podcast to a list of subscribers or post links to your
podcasts on your web page or blog.
Like blogs, podcasts are an effective way to target people who share
your passion for your niche sub*ect, and can therefore be a great way to
promote your website. &lthough some podcasts feature elaborate
production $$ including professional$quality editing, musical scores and
other production values # most are simply people talking into a microphone
or video camera about a topic that interests them.
:nlike blogs, podcasts give you the opportunity to speak directly to
your listeners or viewers. This can make it easier to engage them
emotionally and show your personality, which can be an effective way of
branding your website. Podcasts usually are played back later by users on
iPods or portable viewing devices.
;uring the early years of the internet, audio podcasts were the
podcasting method of choice, but now with the near universality of video
playback capabilities, video podcasts are becoming more popular.
9
-oin "nline Communities
%reating a reputation for your online business is no different than
building a brand for a brick and mortar business. &s the business owner,
you need to get out into your community and meet people. Look for
organi4ations that are relevant to your business+ niche and become
involved in their online communities.
,ntroduce yourself to as many people as necessary and be prepared
to 5sell6 your website to them in a few short sentences. 3ne of the best
ways to make friends online # or in the real world, for that matter # is to
offer to help the other person, instead of asking for something all the time.
,f you offer to write a testimonial for their website, for eample, or to provide
a free sample of some of your products, they probably will be open to the
idea of helping you in return.
,t+s also important to always be friendly and helpful to everybody that
you encounter online because you never know who is going to be a
potential customer. ,n most cases, the only point of contact people will have
with you will be your online persona, so make sure you are consistently
outgoing and always offer to assist people in whatever way you can.
3nce you *oin online communities, find out what you need to do to get
into positions of leadership. <ot only will this help build your reputation and
add to your resume, but it will put you in a position to make policy decisions
that can be beneficial to your website and business in the future.
10
Press 0elease s
Press releases are short documents that are sent to news
organi4ations to promote some kind of newsworthy event or development.
They can be a good way to promote your website as long as the 5hook6
upon which your press release is built is genuinely newsworthy, and not
*ust an advertisement.
The editors at newspapers, television and radio stations, and online
newswires are always looking for content to fill their news hole. ,f you can
create a professional$looking press release that newsworthy information,
there is a good possibility that it can be picked up and it could result ina
news story.
There are numerous only press release distribution sites that will
send your press release to news organi4ations in your region or even
nationally or internationally. =ost are paid, but some are free
"efore you create your news release, make sure it is in the standard
format for press releases. Editors look at hundreds each day, and if yours
makes it difficult for them to glean the essential information quickly, it may
be discarded without being read.
&lso, be sure that what you are promoting is newsworthy and can
serve as the starting point for a news story. =ake sure to include contact
information, such as your phone number, so they can call for an interview.
11
Free Classified 1ds
=ost people read classified ads to find used cars, apartments for
rent, help wanted postings, and the like. "ut it is possible to promote your
website using free classified ads if you know a few tricks.
(enerally, websites offering free classified ads # such as >enda.com
or 2eb%lassifieds.us #won+t let you post ads that promote a business or
website unless you purchase a paid ad. "ut if you write your classified ad
so that it offers something of value for free, then you can usually get them
published.
'or eample, let+s say you own website that promotes dog training
courses. 2hile you probably couldn+t get a free classified that blatantly tries
to sell your products, you could post one that says?
5Learn five secret techniques to turn a bad puppy into a good dog.
(et your free report at PuppyPartners.com.6
Then you simply create a short report or brief e"ook, offer it on your
webpage to people who give you their email address and not only will your
free classified ad drive visitors to your site, but you can build a subscription
list of potential customers that you can use to market other products in the
future.
'ree marketing sometimes requires taking some creative liberties.
12
Ne)sletters
<ewsletters are short reports containing one or more article that are
distributed according to a regular schedule, usually monthly, to a group of
subscribers who have signed up to receive them because they are
interested in the newsletter+s niche topic.
There are two ways to promote your website for free using
newsletters? ,ncluding links to your website on somebody else+s newsletter
or creating your own. The latter probably is the more valuable.
=ost newsletter distributors will allow you to include a link to your
web page in their newsletter for a fee. This is called a solo ad and if the
newsletter is popular enough, it can be one of the best ways to quickly build
a customer base. ,f you can+t afford to buy a solo ad, some newsletter
distributors may let you submit an article for inclusion in their newsletter in
which you include a link to your website.
3ffering a subscription to a free newsletter is a great way to build
your email subscriber list, then creating and distributing afree newsletter of
your very own. &lthough this requires a larger time investment because you
probably will have to create all the content on your own, the reward is that
you can quickly build a list of dedicated and loyal subscribers. These
enthusiastic fans can then promote your website to their friends, family,
members of their social networks, and other people who are interested in
your sub*ect niche.
13
1rticle 3ar4eting
)earch engines will rank a site higher on the )E!P if it has a lot of
links leading back to it from other sites, especially sites that are considered
epert or authoritative. You can improve your site+s ranking by building a lot
of these links, known as backlinks.
3ne of the most popular ways to build backlinks is to write short
articles on topics related to your website+s niche, and then submit those
articles on free online article directories, such as e4inearticles.com,
eaminer.com, and ehow.com. 2henever you submit an article to another
site, always remember to include a link back to your web page. Then, every
time your article is published by and article directory, it create a backlink to
your web page. The more backlinks you have $$ especially from sites
internet users trust to provide helpful information, such as ehow.com and
about.com # the higher the value the search engine will assign to your
website and the higher its ranking on the )E!P.
The downside of creating backlinks is that it can be a slow and
tedious process, and it can take a long time to result in increased traffic or
higher rankings.
,n recent years, unethical marketers have discovered ways to
automatically generate hundreds of backlinks for a website using computer
programs and fake user accounts. (oogle and other search engines have
subsequently changed their algorithms to give less value to backlinks.
14
Forum 3ar4eting
,f you want to attract visitors to your website, you need to go to where
they are located. 3nline communities, also known as forums, are places
where people who share a common interest can get together to echange
information and ideas, discuss issues and interact with other passionate
fans.
'orums can take the form of message boards or chat rooms but one
of the newest and most eciting types of forums is (oogle Plus+ 7angouts.
These are virtual rooms where people can go to talk about specific topics,
but by using the built$in cameras installed on most modern computers, you
can actually see all of the other people in the room.
3nline communities are a great place to promote your website
because they attract people who already are devoted to their sub*ect niche.
'or eample, if your website features products about horseracing # such as
offering e"ooks about how to handicap and tips on upcoming races #
spending time in a forum where horseracing enthusiasts gather can be an
effective way to find people who are willing to buy the types of products you
are selling.
,t+s a good idea to build relationships in forums by providing people
with a lot of helpful information they can use, such as links to high$quality
sites, rather than *ust trying to sell them something all the time. That way
you can build trust bonds and convert them into long$term customers.
15
Ya#oo 5roups
&lthough Yahoo no longer has its own search engine # it began using
=icrosoft+s "ing search engine in -.// # it does have one of the largest
collections of online groups devoted to every topic imaginable. Think of any
topic and you can find a site that is filled with loyal and devoted fans. 'or
eample, go to Yahoo@ (roups and search "ritain+s (ot Talent singer
)usan "oyle and you will find about a do4en groups, each of which has
do4ens of members.
3ne of the greatest benefits of the internet to marketers is that it
makes it easy to find highly$targeted groups of people. 2here in the past it
could take weeks or months and considerable epense to locate a few
do4en people who are passionate about your product niche, with tools such
as Yahoo@ (roups this task can be accomplished in *ust a few moments.
To promote your website on Yahoo@ (roups, *oin the groups that are
devoted to your niche and begin to interact with the other members. ,n
most cases, it+s probably not a good idea to start selling hard right away.
,nstead, participate in conversations, talk a little about yourself and your
personal history, and start to develop personal relationships with the other
online group members.
3nce you get to know people within these Yahoo@ (roups, they will
be more open to you when you start to talk about your website and your
business and ultimately can end up being among your most devoted fans.
16
5oogle Local
(oogle has the world+s most popular search engine, and buying ads
for your business or website through (oogle+s &d)ense program can be
epensive. "ut did you know that you can advertise for free using the
search engine+s popular (oogle Local programA
(oogle Local is an offshoot of (oogle =aps, the successful mapping
service application. 2hen you search for a location on (oogle =aps, you
have the option of searching for a business, or types of businesses, near
that location. 2hen you do, information about relevant area businesses will
appear in the left$hand column and little corresponding pinpoints for each
business will appear on the map.
2ith (oogle Local, getting your business listed on the service is free
and simple to do. Bust go to (oogle Local+s website and register your
business. ,t takes *ust a few moments. =ake sure to include a link to your
website.
(oogle Local even lets you post coupons for special offers, deals and
discounts. &nd your customers can write reviews about your business that
will appear anytime somebody hovers over your business name on (oogle
Local. You can even include photos of your business, your employees or
your products.
2hile (oogle &d)ense maybe out of your budget, (oogle Local isn+t.
17
Ya#oo Local
Yahoo@ Local is an online local advertising system that lets you
promote your business on the popular Yahoo web pages for free when you
use the "asics Listing service.
2hen you go to Yahoo Local, you can create a business profile by
entering information including your business+ name, address and phone
numbers, hours of operation, payment methods accepted, and services
and products that are available. You can even include a link to your web
page.
2hen users conduct a search for local business in your niche, your
business will be listed along with all of your competitors. Yahoo@ Local
offers an enhanced listing service for a small fee, which allows you to
include up to ten photos, your company+s tagline, a long description that is
searchable by Yahoo@ :sers and two additional links to other websites you
may have. You also will then be provided with performance reports that
give you detailed information about how many people searched for your
business, including demographics, geographic locations and other analytics
you can use.
;irectories such Yahoo@ Local are important to local businesses
because people today use websites like Yahoo@ to search for the products
and services they want in their communities. 2eb searches have
surpassed the Yellow Pages as people+s primary search method.
18
*ing Local
"ing Local is the new name for the service formerly known as Live
)earch, 2indows Live )earch, and =)< )earch. ,t is kind of a combination
of (oogle Local and Yahoo@ Local in that it offers the best elements of both
services.
Like (oogle Local, "ing Local is tied to the site+s mapping service,so
listings will appear whenever a user conducts a search for businesses of
your type while using the map. "ut "ing Local offers additional free
features that you can use to promote your business. :nlike Yahoo@ Local,
"ing Local doesn+t charge you a fee to include links to supplemental
websites. 'or eample, if you own a restaurant, you can include links to
your menus, booking forms or even reviews on sites like tripadvisor.com.
&ll three services # (oogle Local, Yahoo@ Local and "ing Local #
require verification of your information prior to inclusion on their pages, but
"ing Local lets you verify by phone or even by the :) =ail.
"ing, which is owned by =icrosoft, recently took over the search
engine duties for Yahoo, so it wouldn+t be surprising if "ing Local and
Yahoo@ Local merged into one service in the near future. )till, in order to
get information about your business in front of the most people possible,
you should take advantage of the free listing services offered by all three
websites.
19
Craigslist
,f you+ve ever wanted to buy used furniture, look for a *ob, or even
romance, you probably already are familiar with %raigslist. ,t+s the biggest
and most popular free classified listing on the internet. ,t also is a great
place to promote your website for free.
!egardless of what your niche is, there+s almost certainly a category
within %raigslist that you can use. The site hosts discussion forums on
everything from health and beauty products to celebrities, from vegan
cooking to pets. &nd the only postings that you pay for on %raigslist are
help wanted ads.
Participating in forums related to your niche is an effective, no$cost
way to gain eposure for your website in front of people who already are
interested in buying what you are selling. "y engaging in conversations
with other %raigslist users on the comment threads, you can promotes
your products and services, build your professional reputation, and identify
prospective customers that you can convert into loyal fans.
You can *oin an eisting conversation or start a new forum topic.
3ne caveat? &nything you do and say online stays in cyberspace
forever, so always make sure you are polite and professional. %raigslist
tends to have a much more relaed, laid back vibe to it, so it+s easy to let
your hair down and say things you might not say elsewhere.
20
0 Feeds
!)) feeds are a family of web feed formats used to publish
frequently updated works. They are sort of like a web version of a news
wire service, such as the &ssociated Press or :nited Press ,nternational,
ecept the content can be about anything and can include video, audio
recordings, slideshows, infographics and other types of content.
:sers who subscribe to free !)) feeds get fresh content delivered to
their !)) reader anytime something new is published to the feed. 3ften
these readers are placed on their computer desktop, but now many people
are posting !)) readers onto their smartphones and tablets.
There are two basic ways you can use !)) feeds to promote your
website. The first is to offer your own !)) feed to subscribers, in which you
provide a constant stream of information about new products, price
changes, availability, promotions and other things related to your business.
You can choose from a variety of !)) aggregators that you can use to
build your feed and offer it to your customers.
The second option is to provide your content to somebody else+s !))
feed. This can be an eisting local business group+s feed, an industry feed,
a news feed or any other feed that will accept your content.
2hichever method you choose, make sure the content you provide is
valuable and accurate and that you always include a link to your website.
21
Tec#norati
Technorati is a search engine that is used to search blogs. ,t is based
on the micro$descriptions, called 5tags6, which blog creators use to identify
the content of their blogs. Technorati uses these tags to help users find
blogs related to topics of interest to them.
,f you have a blog, Technorati is a great way to help people find your
content, which you can then use to direct them to your website. Technorati
also serves as the centrali4ed site for everything having to do with blogs. ,t
offers articles and links to other sites involving blogging news and statistics,
and it hosts numerous blogging forums in which bloggers can echange
information and ideas.
&nother marketing option is to find blogs related to your niche and
then contact the authors. You can ask if they will allow you to write a guest
blog. "ecause most bloggers eventually run out of ideas, in many cases
they will agree. 2hen you provide an informative, well$written blog about
your niche topic, you can build your reputation as an epert in your field
and also include a link so that you can drive traffic to your website.
You can build relationships with other bloggers by frequently leaving
positive, supportive comments about their blog postings. Even though there
are millions of bloggers, the blogging community for each niche tends to be
a small world, so becoming friends with other bloggers can lead to
testimonials, mutual support and cross$promotion opportunities.
22
ocial *oo4mar4ing
)ocial bookmarking is a way for internet users to share sites that they
like with other people, such as their friends, families, social media contacts
and subscribers. ,f you have ever added a site to your 5'avorites6 bar on
your Yahoo or (oogle page, you have used social bookmarking.
There also are eternal sites that use social bookmarking. The
biggest right now is Pinterest, but others include ;igg, )tumble:pon,
!eddit and "u44'eed. 2hen users of these sites find something they like
$$ such as an article, a web page, an infographic, an image or video, etc. #
they can upload it onto their account so that others can see it.
There are several ways you can promote your website using social
bookmarking. The first is to create accounts at all the biggest social
bookmarking sites and post links to your website, along with other things
that you find on the internet that you en*oy. Then when people find your
page, they can access your site.
&nother way is to encourage visitors to your website to post it to their
social bookmarking pages. The best way to do this is to include buttons on
your site that instantly share your link on their pages. ,f you built your
website using 2ordPress or another mainstream blog hosting site, there
are free plug$ins that you can drag and drop onto your pages to add these
buttons.
23
!8mail mar4eting
Email marketing has been one of the most effective ways internet
marketers have used to promote their websites. The way it works it this?
You create a webpage in which you offer something of value in echange
for the visitor+s email address. ,t could be a free report, an e"ook, an
instructional video, or anything niche$related that people are going to want.
Email addresses that you capture are then added to your subscription
list. You then use an autoresponder # a program that allows you to
automatically manage your email lists # to send out a series of emails
promoting your webpage, business or products. The emails can be
interspersed with other emails that don+t try to sell at all, but instead offer
high$value content that the recipient can use. The purpose of alternating
sales emails with content emails is to build trust bonds with the people on
your email list.
You can use your email sequence to promote a single offer or
multiple offers. =ost email marketing programs promote a string of
increasingly more epensive offers so that you can convince your list to
buy bigger and more products from you as the trust bonds become
stronger.
)adly, email marketing is not as effective as it once was because
internet users today, especially younger people, aren+t using email as often
as they once did. Today, teting has replaced email as the primary web$
24
based method of communicating with other users. &s a result, mobile
marketing has replaced email marketing as the best way to promote your
business online.
'ortunately, the concepts of mobile marketing are identical to email
marketing. You still capture your subscribers+ addresses # only this time it+s
their mobile phone number rather than their email address # in echange
for something that they find valuable, such as a free giveaway or a discount
or special offer. Then you use a program to send out a series of tet
messages that alternately promote your business and give them high$value
content they can use.
25
ocial Net)or4ing
;id you know that the criteria (oogle+s search engine uses to rank
website has recently changedA ,t+s true. The Penguin update, which was
released in early -./-, de$emphasi4es the number of backlinks a website
has and puts more value in the amount of )ocial )ignals it has.
)ocial )ignals are indications that people using social media like your
site. They indicate this by using the free tools social media provides #
'acebook 5Like6 buttons, re$Tweets, (oogle Plus+ 5C/6 button # to let other
people within their social network know that they have found something
valuable.
(oogle, and eventually "ing, now give more weight to )ocial )ignals
because it is a better measure of how people actually feel. Prior to the
Penguin and Panda updates, (oogle relied on the number of backlinks a
site had to tell it whether it was popular or not. "ut unethical marketers
were able to figure out ways to create backlinks # such asusing auto$
generated computer programs, paying people to build links for them, etc.D
so (oogle updated its algorithm.
"ecause (oogle has the most popular and influential search engine,
that makes social media the most significant tool you can use to promote
your website. ,f you do not already have accounts with the five biggest
social media sites # 'acebook, Twitter, YouTube, (oogle Plus and
Linked,n # you need to do so right now.
26
:ntil recently, 'acebook was the primary social media site on the
internet, but (oogle is building a significant challenger for that title with its
(oogle Plus site. That+s because (oogle Plus offers features that
'acebook currently doesn+t, such as the ability to group your contacts
according to 5%ircles6, live multi$person video chat capability called
57angouts6, and other cool apps.
The bottom line is that while 'acebook and Twitter continue to be
important, your social media marketing programs in the coming years
should be focused primarily on (oogle Plus because it is going to be the
most important social media site moving forward. (oogle has slowly and
carefully rolled out its newest features and has yet to devote its full
considerable resources to properly market the service, but in the end
(oogle Plus has all the tools it needs to become the premier social media
site on the internet.

Plus (oogle not only owns YouTube, but it also has the world+s most
popular search engine. "ing has only about /EF as many users and Yahoo
abandoned its own search engine to merge with "ing in -./..
<ow that nearly all internet users can 5vote6 on the usefulness and
quality of a site by hitting the 'acebook 5Like6 button, re$Tweeting it, using
the 5C/6 button on (oogle Plus, the search engines can your website+s
value faster and more accurately.
27
,n the post$Penguin internet landscape, therefore, web page owners
are better served by encouraging people on social media to link to and
approve their pages, rather than focusing most of their time creating
backlinks, which are still useful but no longer of primary importance.
28
Free 3ar4eting: Putting It 1ll Toget# er
2hile it is possible to get your page ranked high through spending
your way to the top, as we have seen a better and more organic way of
promoting your website is by using free methods. ,t definitely takes longer
to see the results and requires a lot more work on your part, but the
benefits are more long$lasting and ultimately more profitable
2hile all the free methods described in this guide will help improve
your website+s ranking on the )E!P for your niche, because of the recent
changes to the (oogle search engine algorithm, social media marketing is
by far the most important.
,t has been only recently that the price of mobile devices such as
smartphones and tablets has gone down far enough so that nearly
everybody can afford them. &s a result, everybody has the ability to use
social media to share their opinions and interests with others. (oogle+s
Penguin update actually represents a more democratic playing field for the
internet, one in which everybody+s vote counts equally.
&nd because everybody has their own social network, when you
focus your marketing efforts on social media, you have the opportunity to
reach eponentially more people than you would using other marketing
platforms.
29
'ree marketing is often the best, most effective way of building the
popularity of your site. &s your website finds a larger and larger audience,
and your revenues begin to grow, you can use some of those profits to
supplement your free marketing with paid PP%, PP&, banner ad, 'acebook
&ds, (oogle &d)ense and other programs. "ut no matter how large your
marketing budget ultimately becomes, you should never abandon the free
methods that give you the most solid marketing foundation you can have
with internet marketing.
(ood luck@

30

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