Management Development Institute

Mehrauli Road, Sukhrali, Gurgaon -122007

Post Graduate Programme in Management
Syllabus of
Business o !ele"ommuni"ations #Bo!$
Professor: Dr% &%'% Singh, Room &o% (-0)
Mobile: 9958298615
Wireline: 01244560!0"
#mail $d: %n&sing'(mdi)a*)in
Sing')netra&al(ya'oo)*o)in
*redit+ ,ull- !erm -I-
Introdu"tion
+ele*ommuni*ations industry in $ndia 'as gro,n substantially- in*reasing t'e teledensity by
more t'an ten times in t'e last de*ade) $n &arti*ular t'e mobile ser.i*es 'a.e gro,n at a
*om&ounded annual gro,t' rate of more t'an 90/ in t'e last fi.e years) W'ile different tele*om
te*'nologies e.ol.ed during t'is &eriod- t'e regulation and &oli*ies tried to *o&e u&) Wit' t'e
*on.ergen*e of .oi*e- data- image and .ideo- t'e industry is ada&ting itself to &ro.ide integrated
ser.i*es) Wit' t'e ad.ent of #le*troni* 0usiness using t'e $nternet- signifi*ant offs'oring of
soft,are de.elo&ment and 0usiness Pro*ess 1utsour*ing to $ndian soft,are *om&anies-
organi2ations s&end *onsiderable amount finan*ial resour*es in building a robust and se*ure
tele*ommuni*ations en.ironment) +'e managers of today in .arious industry segments su*' as
soft,are ser.i*es- $+ #nabled ser.i*es- retail- finan*ial and manufa*turing 'a.e to ma%e strategi*
de*isions on 'o, tele*ommuni*ations *an be used to en'an*e t'e *om&etiti.e ad.antage of
firms) +'ere are different sta%e'olders in t'is game- namely- t'e ser.i*e &ro.iders- t'e e3ui&ment
manufa*turers- t'e go.ernment- t'e regulator- and t'e user organi2ations) +'is *ourse ,ill loo% at
t'e e.ol.ing tele*om lands*a&e from t'e eye of ea*' sta%e'older)
Issues
$n t'is *onte4t- t'e *ourse see%s to &ro.ide t'e students ,it' an understanding of t'e
te*'nologi*al building blo*%s of today5s tele*ommuni*ation $ndustry and t'e still e.ol.ing
tele*om industry stru*ture) +'e students ,ill be e4&osed to t'e tele*ommuni*ations regulatory
en.ironment in t'e *ountry and t'e tele*ommuni*ations &oli*y issues) Strategies for ser.i*e
&ro.iders- t'e e3ui&ment manufa*turers- and user organi2ations for sustaining *om&etition ,ill
be analy2ed)
./0e"tives
S&e*ifi*ally t'e *ourse is designed ,it' t'e follo,ing ob6e*ti.es:
1
+o e4&ose t'e students to t'e .arious sta%e'olders 7i)e) ser.i*e &ro.iders- e3ui&ment
manufa*turers- t'e go.ernment- regulator and user organi2ations8 in t'e +ele*ommuni*ations
industry- and t'eir roles
+o understand t'e *om&le4 and e.ol.ing tele*om industry s*enario and *om&are ,it' t'ose
in ot'er *ountries su*' as 9'ina and :inland
+o illustrate t'e different te*'nologies of .oi*e- data and .ideo net,or%s- lo*al and ,ide area
net,or%s- fi4ed and mobile a**ess net,or%s- broadband net,or%s- and satellite net,or%s
+o analy2e te*'nology o&tions for intraorgani2ational and interorgani2ational
tele*ommuni*ations re3uirements
+o *riti*ally analy2e tele*om regulatory and &oli*y issues
+o resear*' t'e future tele*om lands*a&e in $ndia
'edagog1
+'e *ourse ,ill be deli.ered t'roug' *lass room le*tures- dis*ussions and debates on re*ent
'a&&enings in t'e tele*om industry 7arti*les from .arious sour*es ,ill be as a tea*'ing material
for t'e *ourse8- and *ases on t'e use and management of tele*om infrastru*ture)
Reeren"e Book
;nders 1lsson 7200!8) <nderstanding *'anging +ele*ommuni*ations 0uilding a su**essful
tele*om business- Wiley Publi*ations)

=esai) ;) Indias Telecommunications Industry: History, Analysis, Diagnosis) >e, =el'i- $ndia:
Sage Publi*ations- 2006)
=ossani- ?) 7200!8) 7?=8 Telecommunications Reform in India 7#d)8) >e, =el'i: @i.a 0oo%s
Pri.ate Atd)
Stallings- William) 0usiness =ata 9ommuni*ations 7:ourt' #dition8) $S0>: 8120!2!84B-
Prenti*eCall $ndia)
;&art from t'e te4t boo%- as mentioned abo.e re*ent arti*les from #*onomi* +imes-
9ommuni*ations of t'e ;9M- @oi*e D =ata and ot'er referen*es ,ill also be gi.en &eriodi*ally
for referen*e in t'e *lass)
2
Session 2ise Details+
Session
&o%
!opi"s 3 Reeren"e Material
1! !ele"ommuni"ations Industr1 and Market Stru"ture+
+ele*ommuni*ation industry in $ndia-
Ma0or 'oli"1 Initiatives)
=e&artment of +ele*ommuni*ation E+ele*om ?egulatory ;ut'ority of $ndia-
>ational +ele*om Poli*y 1994- 1999- 2004- <S1E9PPE<;SAE$nfrastru*ture s'aring
et*)
!ele"om Servi"es
0asi* +ele*om Ser.i*e- 9ellular Mobile +ele*om Ser.i*e- <nified ;**ess ser.i*e-
>ational Aong =istan*e Ser.i*e- $nternational long distan*e ser.i*e- $nternet Ser.i*e-
9able Ser.i*e- =ire*ttoCome ser.i*e- @alue ;dded Ser.i*es- 0roadband Ser.i*es-
et*
!ele"om Servi"e 'roviders+
Mobile >et,or% 1&erators - @irtual Mobile >et,or% 1&erators- Wireline Ser.i*e
Pro.iders
$nternet Ser.i*e &ro.iders- 0roadband Ser.i*e Pro.iders- @alue ;dded Ser.i*e
Pro.iders
$nfrastru*ture Pro.iders- 9ontent =e.elo&er- Candset &ro.iders
Spe"trum 4llo"ation5 4u"tion 2G5 6G
!ea"hing Material+
>ational +ele*om Poli*y 1994- +?;$ =o*ument
7'tt&:EE,,,)trai)go.)inE+ele*omPoli*yFnt&94)as&8
>ational +ele*om Poli*y 1999- +?;$ =o*ument
7'tt&:EE,,,)trai)go.)inE+ele*omPoli*yFnt&99)as&8
0roadband Poli*y 2004
7'tt&:EE,,,)trai)go.)inEbroadband&oli*y)as&8
S&e*trum au*tion details are a.ailable at =1+ ,ebsite



!
45 !ele"om Inrastru"ture 3 Its Sharing
;*ti.e and Passi.e $nfrastru*ture
S'aring of ;*ti.e D Passi.e $nfrastru*ture D +?;$
?eason for s'aring $nfrastru*ture
$nfrastru*ture 9om&anies
Ser.i*es of infrastru*ture 9om&anies
0usiness Models for s'aring infrastru*ture
9om&arison ,it' ot'er *ountries

6" &et7orks 3 "ommuni"ation !e"hnologies+
A;>s- M;>s- and W;>s- 9ir*uit S,it*'ed and Pa*%et S,it*'ed >et,or%s- @irtual
9ir*uits and =atagram routing- $ntegrated S,it*'ed =igital >et,or% 7$S=>8- Aeased
Aine >et,or%s- 9able +@ >et,or%- t'e $nternet et*- Wireless D Wireline
+e*'nologies- D 9on.ergen*e

"9 *ellular Mo/ile &et7ork+
Mobile >et,or%s and Ser.i*es- 9ellular $ndustry in $ndia- GSM .s 9=M; debate-
<nified ;**ess Ser.i*e Ai*ense- S&e*trum issues- mobile data ser.i*es- 2)5G and !G
,ireless net,or%s- Mobile @irtual >et,or% 1&erators and Ser.i*es- !G de&loyment in
ot'er *ountries in*luding :inland- 4G net,or%s- Poli*es of t'e Go.ernment E +?;$E
=o+

1011 Mo/ile -alue 4dded Servi"es
@;S in $ndia 9urrent State D +el*o Strategies
-4S value *hain
8e1 *hallenges 9urdles
-4S outlook or India- *hallenges- ?e.enue 9'allenges- <ser 9'allenges- =e.i*e
9'allenges- 9ontent 9'allenges- 1&erators *'allenges et*
-4S outlook or India- ;ssessment of ;&&li*ations D Ser.i*es
Pro6e*tions D %ey &layers in t'e industry

MID-!(RM (:4M
12 Mo/ile -irtual &et7ork .perators #M-&.$,
+rends a*ross t'e ,orld
+?;$ and M@>1 in $ndia
W'y M@>1s in $ndia
M@>1s and M>1s
#t'ni* M@>1s
M@>#Gs D t'eir ?ole
0usiness 9ase for M@>1s

4
1!14 &um/er 'orta/ilit1
+?;$ D >umber Portability
+ rends in ot'er *ountries
9ost of setting u& t'e >umber Portability
$m&lementation of >umber Portability

15 *lose ;ser group #*;G$
Poli*y for 9lose <ser Grou&
9ase of $m&lementing 9<G in $ndian rail,ay D ot'er organi2ations
0usiness *ase for 9lose <ser Grou&

161" Broad/and 4""ess &et7orks+
0roadband Poli*y in $ndia
$ndian ?e3uirements <rban D ?ural
Wireless :undamentals
Huality of Ser.i*e
9urrent D #merging +e*'nologies su*' as =igital Subs*riber Aine +e*'nology- 9able
Modem- =igital @ideo 0road*astingE$nternet Proto*ol- 0roadband Wireless ;**ess
net,or%s su*' as WiM;B and Wi0ro- :ree S&a*e 1&ti*s
0usiness 9ase for 0roadband

1820 @o$PE =+CE9able +@E$P+@E net,or%s in $ndia
#merging $nternet ;&&li*ations $P +ele&'ony- @irtual Pri.ate >et,or% Ser.i*es- and
$+#nabled Ser.i*es
Poli*y $ssues
Ser.i*e &ro.iders and +?;$E =ot Poli*ies
:uture +rends ,it' res&e*t to usage- ser.i*es and business models
?e.ie, of t'e Syllabus

(&D-!(RM (:4MI&4!I.&
(valuation
+'e students ,ill be e.aluated based on t'eir &erforman*e in assignments- 3ui22es- grou& &ro6e*t
and e4ams)
;ssignment D 9lass Parti*i&ation 10/
Hui22es 74 I 5/8 20/
=is*ussion Pa&er Presentation ;ll grou& ,ill
sele*t one of t'e ser.i*es &ro.ider D &re&are
a do*ument *ontaining ser.i*es of t'e
*om&any- area of o&erations- its &la*e in t'e
industry et*)
10/
+erm Pa&erE Pro6e*t E 9ase study 10/
Midterm 20/
:inal #4am !0/
!otal 100<
5
+'e dis*ussion &a&er and t'e term &a&er ,ill be done in grou&s) Students ,ill form grou&s in t'e
first fe, days of *lass)
+'ere ,ill be four announ*ed 3ui22es ,'i*' ,ill be 'eld during t'e last 10 minutes of *lass
&eriod) +'ere ,ill be no make-up for 3ui22es)
+'e students s'ould *ome &re&ared for *lass room dis*ussions as and ,'en *lasses are
s*'eduled) ;ttendan*e ,ill be ta%en in ea*' *lass) It is the responsi/ilit1 o the students to
make sure that the1 meet minimum attendan"e re=uirements%
4"ademi" mis"ondu"t in"luding plagiarism 7ill not /e tolerated and 7ill invite heav1
penalt1%
+entati.e Aist of t'e Grou& ;ssignments
;ssignment Set1 70efore Mid +erm8
Sample is mentioned here
Setting u& an intranet for &ro.iding broadband a**ess to a grou& of 100 em&loyees in an
organi2ation ,'o are lo*ated in t'e same building but at different floors) +'e tas% in*ludes
identifying t'e te*'nology- and t'en *om&lete *osting for t'e broadband a**ess to be &ro.ided
in*luding t'e net,or% *'art of t'e intranet)
;ssignment Set2 7;fter Mid +erm8
Sample is mentioned here
Jee&ing in .ie, t'e number of mobile subs*ribers in t'e *ountry- *'urn rate- e4&erien*e of ot'er
*ountries et* in mind- *al*ulate t'e *'arges for number &ortability ,'i*' an indi.idual 'as to &ay
to t'e in*umbent for a.ailing t'e fa*ility)
6
Dis"ussion 'aper+
Groups has to sele"t one o the servi"e provider
i) 0'arti ;irtel
ii) 0S>A
iii) M+>A
i.) ?elian*e $nfo
.) +ata +eleser.i*es
.i) <nite*' Wireless
.ii) Sistema
.iii) $dea 9ellular
i4) @odafone
4) ;ir*el
!he topi"s to /e "overed in the dis"ussion paper
i) 9ir*le of o&erations
ii) S&e*trum allo*ated to t'e *om&any *ir*le ,iseE 2G or !GE GSM or 9=M;
iii) 9onsolidated :inan*ial Performan*e 7:K09 L :K 128
i.) Segment ,ise &erforman*e L?e.enue 7:K09 L :K 128
.) Segment ,ise &erforman*e L #0$+ margin 7:K09 L :K 128
.i) Jey 1&erating Parameters 7:K09 L :K 128
.ii) S'are Pri*e Mo.ement 7Manuary 12 Mune 20128
.iii) S'are 'olding &attern as on Mar*' !1st- 2012
i4) 9redit rating as on ;&ril 2012
"
Management Development Institute
Post Graduate Programme in Management
Business o !ele"ommuni"ations #Bo!$
>ame of t'e Professor: Dr% &%'% Singh
9redit: :ull +erm $@
>isting o !ea"hing Material
#Su/0e"t to ,uther Revie7$
[1] ;nnderson- Mamie- and Martin Ju&& 7200"8) Ser.ing t'e &oor: =ri.ers of business model
inno.ations in mobile- $nfo- 10718: && 512)
[2] 0usiness World) The an !ho "a#e A$ay his %et$or&- 0usiness World- 1*tober 4- 2004)
['] =ossani- ?)- D Mani%utty- S) 7200!8) ;n $nstitutional @ie,) $n =ossani- ?) 7#d)8)
Telecommunications Reforms in India)
[(] #ri*'- P) 720028) $nno.ati.e Mobile Ser.i*es D ?e.enue Models- eutema ?e&ort- 2002)
[)] #rnst D Koung 720128) $ndia 2012: tele*om Gro,t' 9ontinues- 9$$ D #rnst D Koung)

[*] :a'y- :eller- :innegan D Mur&'y) 720068) Mo.ing u& t'e Mobile 9ommer*e @alue 9'ain:
!G Ai*enses- 9ustomer @alue and >e, +e*'nology) Annals of +ases on Information
Technology- 128155,
[-] Gro.er- @) D Saeed- J) +'e +ele*ommuni*ation $ndustry ?e.isited) +ommunications of the
A+- 467"8- 119125)
[.] Cudson- C) 7200!8) Aessons in +ele*ommuni*ations Poli*y and Pra*ti*e) $n =ossani- ?)
7#d)8) Telecommunications Reforms in India)
[/] $senberg- =) +'e =a,n of t'e Stu&id >et,or%) %et$or&er) :ebruaryEMar*'- 1998- 24!1)
[10] $M?0 720068) Mobile .alue ;dded Ser.i*es in $ndia- ; re&ort by $;MM;$ D e+e*'nology
Grou& ( $M?0)
[11] $M?0 720088) Mobile .alue ;dded Ser.i*es in $ndia- ; re&ort by $;MM;$ D e+e*'nology
Grou& ( $M?0)
[12] M'un6'un,ala- ;) 7200!8) Strategies for ?a&id +ele*ommuni*ations and $nternet Gro,t', $n
=ossani- ?) 7#d)8) Telecommunications Reforms in India)
8
[1'] Jas&er- 9) 720068) +@>N $ntera*ti.e a*se Study of a 9ontent Pro.ider in t'e >e, Neeland
Mobile 0usiness- Wor%ing &a&er- 9enter for =igital #nter&rise- +'e <ni.ersity of ;u*%land
0usiness S*'ool- >e, Neeland)
[1(] Media(AS#) Reliance Infocomms 1trategy and Im2act on the Indian o3ile
Telecommunication 1cenerio- =e&artment of Media and 9ommuni*ations- Aondon S*'ool
of #*onomi*s)
[1)] M$+) 720048) 4road3and 5olicy 200() Ministry of 9ommuni*ation and $nformation
+e*'nology)
[1*] S*'midt D +o,nsend) 7200!8) W'y Wi:i Wants to be :ree) +ommunications of the A+-
46758- 4"52)
[1-] Sing'- >)P) and ;b'i6it ?oy 7201!8) 9'anging Aands*a&e 1f $ndian +ele*om +o,er
$ndustry- 9ommuni*ated to International ?ournal o Interdis"iplinar1
!ele"ommuni"ations and &et7orking
[1.] Sing'- >)P) 7201!8) 9osting of +ele*om +o,er 7<n&ublis'ed ?esear*' >ote8
[1/] Sing'- >)P) 7201!8) Mobile Cand Set $ndustry in $ndia 7<n&ublis'ed ?esear*' >ote8
[20] Sing'- >)P) 7201!8) 9om&arison of 2G- !G- and 4G >et,or%s 7<n&ublis'ed ?esear*'
>ote8)
[21] Sing'- >)P) 7201!8) =is*ussion >ote on ?eser.e Pri*e of S&e*trum 7<n&ublis'ed ?esear*'
>ote8
[22] Sing'- >)P) 7201!8) >umber Portability in $ndia Strategy for ;*3uiring 9ustomers or a
ser.i*e 7<n&ublis'ed ?esear*' ;rti*le E +ea*'ing >ote8)
[2'] Sing'- >)P) 7201!8) Aands*a&e of =+C Pro.iders in $ndia ;n ;nalysis 7<n&ublis'ed
?esear*' ;rti*le E +ea*'ing >ote8)
[2(] Sing'- >)P) 7201!8) Status of +'eoreti*al D ?eal World of 4G +e*'nologies- international
Mournal of $nterdis*i&linary +ele*ommuni*ations and >et,or%ing 79ommuni*ated for
Publi*ation8
[2)] Sing'- >)P) D Manis'a Jaus'i% 7201!8) ;nalysis of Strategies of Kota4G Start u& in
?ussian :ederation- 9ommuni*ated to Balti" ?ournal o Management
[2*] Sing'- >)P) and M Jaus'i% 7201!8) 9riti*al ;nalysis of Gro,t' Strategies of +ele*om
Sta%e 'olders for ?ural $ndia- International ?ournal o Inormation *ommuni"ation
!e"hnologies and 9uman Development #I?I*!9D$ #4""epted or pu/li"ation$%

9
[2-] Sing'- >)P) 720128) 1&erational Strategies of #t'ni* Mobile @irtual >et,or% 1&erators,
International ?ournal o Interdis"iplinar1 !ele"ommuni"ations and &et7orking, @#1$+
1-60%
[2.] Sing'- >)P) 720108) Gro,t' strategies of Mobile @irtual >et,or% 1&erators in 1man-
4sian ?ournal o Business Management, 2#@$+ A@-10A%
[2/] Sing'- >)P) 720108) Mobile @irtual >et,or% 1&erators in Sultanate of 1man Ste& to *reate
*om&etition- Middle (ast ?ournal o Business, 4ugust B#2$+ 7-1A%
['0] Sing'- >)P) 720108) 9om&etiti.e Aands*a&e of +ele*ommuni*ations +o,er 9om&anies in
$ndia, International ?ournal o Interdis"iplinar1 !ele"ommuni"ations and
&et7orking- 2718: 4981)
['1] Sing'- >)P) 720098) Mobile @irtual >et,or% 1&erators in $ndia, ?ournal o
!ele"ommuni"ations Management, @ol) 4 728: !!8!56)
['2] Stallings- W) 720018) 9'a&ter 11: ;&&roa*'es to >et,or%ing) 4usiness Data
+ommunications 7:ourt' #dition8)
[''] Stallings- W) 720018) 9'a&ter 15: A;> Systems) 4usiness Data +ommunications 7:ourt'
#dition8)
['(] Stallings- W) 720018) 9'a&ter 4: +9PE$P and 1S$) 4usiness Data +ommunications 7:ourt'
#dition8)
[')] Stallings- W) 720018) 9'a&ter 5: +'e $nternet: ;ddressing and Ser.i*es) 4usiness Data
+ommunications 7:ourt' #dition8)
['*] Stallings- W) 720018) 9'a&ter ": +ransmission Media) 4usiness Data +ommunications
7:ourt' #dition8)
['-] +?;$) 720058) Issues Relating to Transition from I5#( to I5#* in India) +?;$ 9onsultation
Pa&er- ;ugust 26- 2005)
['.] +?;$) 720068) Issues 5ertaining to %e6t "eneration %et$or&s, +?;$ 9onsultation Pa&er-
Manuary 12- 2006)
['/] +?;$ 7201!8) 9onsultation Pa&er on O<ni.ersal Single >umber 0ased $ntegrated
#mergen*y 9ommuni*ation and ?es&onse SystemP
[(0] +?;$ 7201!8) =raft +ele*ommuni*ation Mobile >umber Portability 7:ift' ;mendment8
?egulations- 201! :or 9onsultation
[(1] +?;$ 7201!8) 9onsultation Pa&er on ?e.ie, of +ariff for >ational ?oaming
10
[(2] +?;$ 720128) 9onsultation Pa&er on ?e.ie, of +'e Huality of Ser.i*e 79ode of Pra*ti*e
for Metering D 0illing ;**ura*y8 ?egulations- 2006
[('] +?;$ 720128) 9onsultation Pa&er on #stimation of ;**ess :a*ilitation 9'arges and
9olo*ation 9'arges at 9able Aanding Stations)
[((] +?;$ 720128) 9onsultation Pa&er on ?e.ie, of t'e +ele*ommuni*ation $nter*onne*tion
7Port 9'arges8

:ile >ame: 2442195"5)do*
11