B y K r i s t a Te e a r u

50 FREE MSRKETING & BUSINESS TIPS

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B y K r i s t a Te e a r u
50 FREE MSRKETING & BUSINESS TIPS
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Te information contained in this guide is for informational purposes only. Any legal or
fnancial advice given is opinion based on experience. You should seek the advice of a
professional before acting on something that I publish or recommend.
Te material in this guide may include information, products, or services of third parties.
Tird party- materials comprise products and opinions expressed by their owners. As
such, I do not assume responsibility or liability for any third-party material or opinions.
Users of this guide are advised to do their own due diligence before making business de-
cisions; and all information, products, and services provided should be independently
verifed by qualifed professionals. By reading this guide, you agree that my company and
I are not responsible for the success or failure of your business decisions relating to any
information presented. Te reader is responsible for his or her own actions.
No part of this publication shall be reproduced, transmitted, or sold in whole or in part
in any form, without the prior written consent of the author. Reviewers may quote brief
passages in reviews. All trademarks and registered trademarks appearing in the guide are
the property of their respective owners.
2014 Creating Apps OY. All Rights Reserved.
____________
If you have any questions, please dont hesitate to contact me. You can best reach me on
Twitter (@krista_teearu) or on my Facebook Page . Just come by and say hello! Or you
can email me at krista@creatingapps.biz.
B y K r i s t a Te e a r u
50 FREE MSRKETING & BUSINESS TIPS
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GENERAL BUSINESS
1. Start small, learn, and grow along the way.
2. Stop overthinking. Start fast and learn from your mistakesand from oth-
ers, of course.
3. Create a social media marketing plan. Te world is so huge that without a
plan, you will be lost. It is too easy to just wander around and read everything
interesting and then fnd that two hours are lost forever.
4. Review your plans regularly and change them as needed.
5. Manage your companys cash fow diligently.
6. Create your (virtual or not) team as soon as possible. You cannot do every-
thing yourself.
USER ACQUISITION
7. Your app can be found generally in four ways: paid ads and PR, your home-
page/app homepage and mailing list, social media, and searches from the app
store. Lets look all of them.
YOUR WEBSITE
8. Create your own developers website.
9. Write a good About page make it personal and friendly.
10. Use the same photo throughout all social media profles.
B y K r i s t a Te e a r u
50 FREE MSRKETING & BUSINESS TIPS
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SEO
11. You need understand and learn SEO so that your site will be found through
searches.
12. Your app has its own URL from Google Play, and this gets good search re-
sults as it is from an authority site. Help it get better results by creating more
links.
13. Write a free, small Kindle book about your app development experience.
14. Use Amazon Author Page to get good SEO for your homepage.
15. Create a tutorial about programming, app development, or app-specifc
theme. Upload it to some popular tutorial sites. It could bring in good trafc.
MAILING LIST
16. Add several opt-in boxes to your homepage (including your About page).
17. Use bribery to grow your own mailing list.
18. Create an autoresponder for your mailing list so every new member gets a
package of e-mails with your and your app introduction.
BLOG
19. Write blog posts for your homepage at least once a week. It has two purpos-
es: if your content is interesting, it will be linked to other blogs and social me-
dia; and Google likes websites that are regularly updated. Te easiest way to
update a website is to write blog posts. Blog posts should have at least 200-500
words.
20. Write provocative blog posts that can go viral.
21. Add social media buttons at the end of your blog post so it can be easily
shared. Ask for sharing.
B y K r i s t a Te e a r u
50 FREE MSRKETING & BUSINESS TIPS
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SOCIAL MEDIA
22. Te most common social media channels are Twitter, Facebook, Linkedin,
Google+, Pinterest and Youtube.
23. Find out which social media work best for you and concentrate on them.
TWITTER
24. Use FollowerWonk.com to discover people within special regions or with
particular interests.
25. Use Buferapp.com for scheduling and analyzing tweets.
26. Create a special Twitter account for your game hero.
FACEBOOK
27. Use images in your posts.
28. Facebook mobile app ads are the most cost efective source of mobile app
user acquisition.
29. Be social, ask questions, and answer comments and questions.
LINKEDIN
30. Fill a Linkedin profle 100% and refresh as needed.
31. Participate in professional groups.
32. Write recommendations for your network members (hint: they may write
back).
B y K r i s t a Te e a r u
50 FREE MSRKETING & BUSINESS TIPS
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GOOGLE+
33. Google+ afects search rankings, so it cant be ignored anymore.
34. Google+ may be a major social media trend this year.
35. Find suitable Google+ communities and take part of them.
PINTEREST
36. Join Pinterest and make 10-15 mobile-related boards. Create at least 500+
pins. Find a group board and ask for participation. Post your app pictures to
the group board.
37. Create and pin your own quotes.
YOUTUBE
38. Youtube drives the most engaged trafc.
39. Create a demo video for your app.
40. If your app is more complicated, create an instructional video.
B y K r i s t a Te e a r u
50 FREE MSRKETING & BUSINESS TIPS
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APP STORE
41. Use Appannie.com Store Stats to fnd out what is trending right now in your
chosen category, platform, and country.
42. Study and emulate (do not copy exactly!) currently popular apps social me-
dia use.
43. Localize your app (add diferent languages as an option both in a description
and inside the app). Order a quality translation. (Google translate is not good
option.)
44. Build a simple, fun, and totally free app and advertise your cash-generating
app within it.
45. Update your app regularly: absolutely the minimum is once afer 1-2
months. It will increase app downloads. Show that you listen to what it is said
in reviews.
MONETIZATION
46. Read the book Te Curve: From Freeloaders into Superfans: Te Future of
Business by Nicholas Lovell. It is a very good strategy on how to earn money in
the world of free products.
47. Give virtual free stuf to keep app users coming back; for example 20 free
coins for every day.
48. Use coupons to reward users when they achieve something, e.g. fnish a
game level (kiip.com)
49. Make it possible to spend $100, not only $0.99 or $3.99.
50. Ofer additional payment possibilities. Not everyone, especially in the An-
droid world, has a credit card.
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