City College Norwich A2 Media Studies

Music Video Proposal

Band & Track Name: Ardie Collins - Conditional Love
Running Time: 03:25
General style of music video:
(Relate here the ideas of Goodwin, Gow, Lynch and Railton & Watson)

Both performance and narrative - shots of artist to show his singer songwriter genre. Narrative of
developing relationship to add meaning to the lyrics.
Goodwins ideas of: relationship between lyrics/music and visuals, following genre convention for
music video style - indie music videos very often have both narrative and performance aspects.



Briefly describe what will happen in your music video, highlighting camera angles and effects used:

Two friends, dancing, hanging out. Though their relationship could be romantic, it is likely not.
Midshots show body language, and how comfortable they are with each other. Possible slow motion
in places will show focus on happy faces of friends.
Close up with pull focuses on couple, from background to couple in foreground, specifically draws
attention to the couple over other aspects in frame.
Long shots with singer holding guitar and singing to follow indie video conventions.
Colour filter will be similar to that of Mildred (Lost a Friend) video - a soft, vintage or washed out
look.

How have your test shoots gone? What worked? What will you need to change? Do you need to
shoot more test footage?


In previous shoots, the footage has not been properly white balanced. I would need to make sure I
knew how to white balance to achieve the softer colours I wanted.
In the door exercise, we managed to achieve smooth transitions from mid shots to close ups by
filming for longer than we needed to, which made sure we had the footage starting from a suitable
place. I would need to replicate this techinique. The look the range of shots gave the door exercise
also gave the video a more professional and interesting finish.

What resources will you need?
Props, styling, location, recording and lighting equipment:

Filming equipment - Filming camera, tripod.
Props and styling - guitar, warm clothes.
Location - My own home, Pakefield beach (5 min walk from other location).



City College Norwich A2 Media Studies

Who will you need to organise for your music video shoot? (Are they reliable?)
I will need either two or three people, with one of them having to be a male to match the artists
voice.


When do you plan to shoot your music video?

I wil shoot the video over two days, likely a weekend or over october half term.




City College Norwich A2 Media Studies