5P5Z0065 AGENCY LIFE: STUDENT SHORT-FORM PROFILE PROFORMA

Surname Halpin First Name Alexandra

Student ID 13119109
Degree Public Relations and Digital Communications Management

Email alexandra.n.halpin@stu.mmu.ac.uk

Details of any qualifications any pre-University qualifications e.g. A-Levels, diplomas, etc
Award Title Qualification & Grade
A-Level Law - B
A-Level Business Studies Applied - B
A-Level English Language - C




Your Year 1 (Level 4) Performance so far
First Year (Level 4) Assignment Title Any marks yet?
Principles of Marketing - Examination 84 %
Public Relations Theory and Practice - Portfolio 74 %
Public Relations Theory and Practice - Portfolio 80 %
The Responsible Marketer - Corporate Social Responsibility Case Study 72 %
The Responsible Marketer - Professional Development Plan 85 %
Digital Media and Marketing Platforms- Creating an Agency 64 %

Your Capabilities
Describe up to 6 experiences, skills or job roles you would like to experience on your Agency Life
internship
1. Applying PR theory in a working environment 4. Communication skills
2. Campaign planning 5. Team work
3. Media relations 6. Crisis management

Personal Statement: Describe what you have to offer an Agency Life employer in terms of a) knowledge
b) skills and c) qualities in less than 100 words
I believe that my first year of university studying PR and Digital Communications, I have developed skills
and an understanding of key marketing and PR principles that can be employed into a working
environment. These skills include: launching digital campaigns, writing press releases and utilising social
media to meet the objectives of an organisation.

I am a student member of the Public Relations Professional bodies CIPR and PRCA; I am also the Level 4
student CIPR representative, as such I play an active role in encouraging student engagement within the
body and attending monthly meetings with CIPR North West.

I intend to build upon my skills through learning from professionals in a work-place. I have a strong work
ethic and motivation to succeed in the industry of public relations.





What is your Unique Selling Point (USP)? (Why should an employer choose you?) in less than 25 words?
I consider myself ambitious, dedicated, hard working and reliable. I am extremely motivated to succeed in
the industry of PR. I am strong academically and competent able to work on my own initiative, or as part of
a team.



What job title would attract you most after graduation?
Brand Manager