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MEDIA INQUIRIES:

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

FORIMMEDIATERELEASE

Toryvotersmostmotivated
RobshouldwithdrawfromWard2onehalf
TORONTOSEPTEMBER22nd,2014Inarandomsamplingofpublicopiniontakenby
theForumPollamong1164Torontovoters,thosewhosupportJohnToryarethe
mostcommittedtovotingintheupcomingmunicipalelection(91%absolutely
certain),comparedtoChowsupporters(85%)andDougFordvoters(81%).

TORONTO
September 22nd, 2014
HIGHLIGHTS:

ThosewhosupportJohnTory
arethemostcommittedto
votingintheupcoming
OnehalfmorelikelytovotenowDougisin
municipalelection(91%
OnehalfofTorontovoterssaytheyaremorelikelytovoteinthiselectionbecause
absolutelycertain).
DougFordhasjoinedtherace(48%),whileveryfewsaytheyarelessmotivatedto
OnehalfofTorontovoters
vote(3%).OnehalfsayDoug'scandidacymakesnodifferencetotheirintentionto
saytheyaremorelikelyto
vote(48%).Doug'ssupportersaremostlikelytosaytheyaremorecommittedto
voteinthiselectionbecause
votingnow(67%),followedbyTorysupporters(47%)thenChowvoters(27%).
DougFordhasjoinedthe
race(48%),whileveryfew
MajoritywantRobFordtoresign,onehalftowithdrawfromWard2race
saytheyarelessmotivated
JustmorethanonehalfthinkRobFordshouldresignasmayor(54%),butjustfewer
tovote(3%).
thinkheshouldwithdrawfromtheWard2councilorsrace(50%).Fourinten
Justmorethanonehalfthink
disagreewiththeformer(39%)andthelatter(43%).
RobFordshouldresignas
mayor(54%),butjustfewer
VotersequallylikelytopreferbothDougandRobformayor
thinkheshouldwithdraw
OnequarterssaytheywouldpreferRobFordasmayor(26%)andasimilar
fromtheWard2councilors
proportionoptforhisbrotherDoug(24%).Aboutonetenthsayeitheronewoulddo
race(50%).
(12%),while4in10wantnothingtodowitheitherbrother(38%).DougFord
Onequarterssaytheywould
supportersaremuchmorelikelytopreferRob(46%)thanDoug(34%)formayor.
preferRobFordasmayor
(26%)andasimilar
TorypreferredtoChowandFordina1on1;ChowbeatsFord
proportionoptforhis
Inthreescenarioswherejusttwocandidatescompete,JohnToryhastheadvantage,
brotherDoug(24%).
winningbotha1on1againstDougFord(57%to35%)andagainstChow(49%to
Inthreescenarioswherejust
35%).Intheremaining1on1race,OliviaChowdefeatsDougFord(50%to41%).
twocandidatescompete,
Onequarterwouldpayupto$1adaytobuildtransit/infrastructure
JohnToryhastheadvantage,
winningbotha1on1
ClosetoonequarterofTorontovoterswillspendupto$1adayormoreextrato
againstDougFord(57%to
seethevarioustransitandinfrastructurepromisesmadebycandidatesformayor
35%)andagainstChow(49%
built(23%),andmorethanathirdwouldpayupto50centsormore(36%).On
to35%).

average,includingtheonethirdwhosaytheywillpaynothing(32%),theaverage
amountTorontovoterssaytheywouldspendis17centsaday.

180BloorStreetW.,#1400
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MEDIA INQUIRIES:

Lorne Bozinoff, President


lbozinoff@forumresearch.com
416.960.9603

Accessibletransit,repairingsewer/waterinfrastructurekeynontransit
issues

TORONTO
Whenvotersarepresentedwithalistofissuesnotincludingbuildingtransit,theone September 22nd, 2014
thatrisestothetopofconcernismakingtransitmoreaccessible(26%),followedby
repairingsewer/watersystemsnow(19%)anddealingmoreeffectivelywiththe
HIGHLIGHTS:
mentallyillonourstreets(10%).Thereislessconcernaboutcontrollingthepolice
budget(8%),termlimitsatcityhall(7%),tollinghighways(6%),movingmarathons
Whenvotersarepresented
andparadesoffmajorthoroughfares(5%)orensuringpaybackfromthePanAm
withalistofissuesnot
Games(2%).AmongDougFord'ssupporters,accessibletransit(15%),repairing
includingbuildingtransit,the
sewersandwatersystems(18%),controllingthepolicebudget(15%)anddealing
onethatrisestothetopof
withthementallyill(12%)areimportant.Torysupportersareconcernedwith
concernismakingtransit
accessibletransit(30%)andrepairinginfrastructure(22%)most,whileChowvoters
moreaccessible(26%),
areconcernedwithaccessibletransit(36%),thementallyill(18%)andaging
followedbyrepairing
infrastructure(15%).AmongtheverysmallsampleofAriGoldkindsupporters,aging
sewer/watersystemsnow
infrastructurerepairsarekey.
(19%)anddealingmore
effectivelywiththementally
"DougmaynotbequiteaswelllikedbyFordNationashismorecuddlybrother,but
illonourstreets(10%).
hisHailMaryentryintotheracehascertainlygalvanizeditscitizens,andthey're

"Dougmaynotbequiteas
eagertovotefortheirnewchampion.Thechallengewillbeforthemtoovercome
welllikedbyFordNationas
thestrongmotivationthatisalsodrivingJohnTory'ssupporters,"saidForum
hismorecuddlybrother,but
ResearchPresident,Dr.LorneBozinoff.
hisHailMaryentryintothe
LorneBozinoff,Ph.D.isthepresidentandfounderofForumResearch.Hecanbe
racehascertainlygalvanized
reachedatlbozinoff@forumresearch.comorat(416)9609603.
itscitizens,andthey'reeager
tovotefortheirnew

champion.Thechallengewill

beforthemtoovercomethe
strongmotivationthatisalso
drivingJohnTory's
supporters,"saidForum
ResearchPresident,Dr.Lorne
Bozinoff.

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

Methodology
TheForumPollwasconductedbyForumResearchwiththeresultsbasedonan
interactivevoiceresponsetelephonesurveyof1164randomlyselectedvotersin
Toronto,Ontario.ThepollwasconductedonSeptember22nd,2014.

TORONTO
September 22nd, 2014

Resultsbasedonthetotalsampleareconsideredaccurate+/3%,19timesoutof
20.Subsampleresultswillbelessaccurate.Marginsoferrorforsubsample(such
asage,gender)resultsareavailableatwww.forumresearch.com/samplestim.asp
Whereappropriate,thedatahasbeenstatisticallyweightedbyage,region,and
othervariablestoensurethatthesamplereflectstheactualpopulationaccording
tothelatestCensusdata.
Thisresearchisnotnecessarilypredictiveoffutureoutcomes,butrather,
capturesopinionatonepointintime.ForumResearchconductedthispollasa
publicserviceandtodemonstrateoursurveyresearchcapabilities.Forumhouses
itspollresultsintheDataLibraryoftheDepartmentofPoliticalScienceatthe
UniversityofToronto.
WithofficesacrossCanadaandaroundtheworld,100%CanadianownedForum
Researchisoneofthecountrysleadingsurveyresearchfirms.ThisForum
PollandotherpollsmaybefoundatForum'spollarchive
atwww.forumresearch.com/polls.asp

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

ShouldFordResignTrending

%
nd

Sep.22 ,2014
th

August2526 ,2014

Sample

ShouldResign

ShouldNotResign

Dontknow

1164

54

39

931

50

45

1268

58

39

1063

59

37

1182

62

34

890

58

37

944

63

33

923

63

32

st

May1 ,2014

888

63

31

th

898

60

35

th

August56 ,2014
st

July21 ,2014
nd

July2 ,2014
th

June19 ,2014
th

June6 ,2014
st

May21 ,2014
Dec.9 ,2013
th

Nov.20 ,2013

1049

62

36

Nov.6 ,2013

th

1157

61

35

th

Nov.4 ,2013

1393

59

38

st

1032

60

36

Oct.31 ,2013

TORONTO
September 22nd, 2014

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

VoteLikelihood

HowlikelyareyoutovoteinthemunicipalelectioninOctober?

[AllRespondents]

Age/Gender

%
Sample
Absolutelycertain

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total

1834

3544

4554

5564

65+

Male

Female

1164
86

76
86

113
87

221
83

302
86

452
85

521
90

643
82

Region

%
Sample
Absolutelycertain

Total
1164
86

TorontoorEast
York
434
93

North
York
245
78

Etobicokeor
York
255
87

Scarborough
230
83

HouseholdIncome

%
Sample
Absolutelycertain

Total <$20K
1164
86

79
79

$20
$40K
181
84

$40
$60K
154
86

$60
$80K
137
86

$80
$100K
131
92

$100
$250K
201
93

$250K+
50
86

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
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EffectonVoteChoice:DougasaReplacementforRobFord

Areyoumorelikelytovoteinthiselection,lesslikelytovoteinthiselection
orneithermorenorlesslikelytovotenowthatDougFordhasreplacedhis
brotherRobascandidateformayor?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
Morelikely
Lesslikely
Neithermorenorlesslikely
Don'tknow

1164
48
3
48
1

76
47
3
51
0

113
39
3
57
2

221
52
2
44
2

302
53
4
43
1

452
58
3
37
2

521
54
3
43
0

643
44
3
52
2

Region
1164
48
3

TorontoorEast
York
434
41
3

North
York
245
53
2

Etobicokeor
York
255
40
1

48

55

44

57

30

Total

Sample
Morelikely
Lesslikely
Neithermorenorless
likely
Don'tknow

Scarborough
230
63
5

HouseholdIncome

%
Sample
Morelikely
Lesslikely
Neithermore
norlesslikely
Don'tknow

1164
48
3

79
41
5

$20
$40K
181
67
4

48

51

27

38

50

50

66

51

Total <$20K

$40
$60K
154
57
4

$60
$80K
137
49
2

$80
$100K
131
50
0

$100
$250K
201
31
3

$250K+
50
43
6

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

RobFordResignation

DoyouthinkMayorRobFordshouldresignornot?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
Shouldresign
Shouldnotresign
Don'tknow

1164
54
39
7

76
56
37
7

113
52
40
8

221
51
42
7

302
53
41
6

452
61
32
7

521
54
39
7

643
55
38
7

Region

1164
54

TorontoorEast
York
434
65

North
York
245
61

Etobicokeor
York
255
49

39

32

33

43

50

12

Total

Sample
Shouldresign
Shouldnot
resign
Don'tknow

Scarborough
230
38

HouseholdIncome

%
Sample
Shouldresign
Shouldnot
resign
Don'tknow

1164
54

79
37

$20
$40K
181
52

39

59

41

43

39

46

25

22

13

13

Total <$20K

$40
$60K
154
44

$60
$80K
137
56

$80
$100K
131
49

$100
$250K
201
71

$250K+
50
65

Education
1164

Secondary
schoolorless
152

Somecollegeor
university
323

Completedcollege
oruniversity
424

Postgraduate
studies
265

54

42

49

54

67

39

48

41

41

27

11

10

Total

Sample
Should
resign
Shouldnot
resign
Don'tknow

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

RobFordWithdrawalfromWard2Race

DoyouthinkMayorRobFordshouldwithdrawfromtheraceforWard2
councilorornot?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
Shouldwithdraw
Shouldnotwithdraw
Don'tknow

1164
50
43
6

76
48
45
7

113
50
44
5

221
50
43
6

302
50
43
6

452
57
38
6

521
52
44
4

643
49
42
8

Region

1164
50

TorontoorEast
York
434
60

North
York
245
53

Etobicokeor
York
255
43

43

35

42

48

49

Total

Sample
Shouldwithdraw
Shouldnot
withdraw
Don'tknow

Scarborough
230
42

HouseholdIncome

%
Sample
Should
withdraw
Shouldnot
withdraw
Don'tknow

1164

79

$20
$40K
181

50

20

59

36

48

53

71

62

43

79

36

51

43

43

24

32

13

Total <$20K

$40
$60K
154

$60
$80K
137

$80
$100K
131

$100
$250K
201

$250K+
50

Education

%
Sample
Should
withdraw
Shouldnot
withdraw
Don'tknow

Total

Secondary
schoolorless

Somecollegeor
university

Completedcollege
oruniversity

1164

152

323

424

Post
graduate
studies
265

50

40

41

50

67

43

52

52

43

29

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

FordMayoralPreference:Dougvs.Rob

Whowouldyouratherseeasmayor,RobFordorDougFord?

[AllRespondents]

Age/Gender

%
Sample
RobFord
DougFord
Eitherone
Neitherone
Don'tknow

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female


1164
26
24
12
38
1

76
28
27
11
31
2

113
25
23
16
37
0

221
27
25
8
40
1

302
29
20
8
42
1

452
21
19
15
44
0

521
32
21
10
37
1

643
21
26
14
38
1

Region

%
Sample
RobFord
DougFord
Eitherone
Neitherone
Don'tknow

Total TorontoorEastYork NorthYork EtobicokeorYork Scarborough


1164
26
24
12
38
1

434
22
18
12
47
1

245
18
27
10
43
2

255
33
24
11
31
0

230
35
26
14
25
0

HouseholdIncome

%
Sample
RobFord
DougFord
Eitherone
Neither
one
Don't
know

1164
26
24
12

79
41
26
18

$20
$40K
181
32
22
11

38

14

34

31

31

46

54

36

Total <$20K

$40
$60K
154
33
20
16

$60
$80K
137
26
29
10

$80
$100K
131
25
20
10

$100
$250K
201
24
17
5

$250K+
50
6
46
11

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

DougFord/Tory

WhowillyouvoteforifthecandidatesareJohnToryandDougFord?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
JohnTory
DougFord
Someothercandidate
Don'tknow

1164
57
35
5
2

76
57
36
6
1

113
54
36
6
4

221
54
36
6
4

302
56
37
4
2

452
66
28
4
1

521
54
37
7
2

643
60
33
4
3

Region
1164
57
35

TorontoorEast
York
434
69
21

North
York
245
63
30

Etobicokeor
York
255
55
39

Total

Sample
JohnTory
DougFord
Someother
candidate
Don'tknow

Scarborough
230
36
57

HouseholdIncome

%
Sample
JohnTory
DougFord
Someother
candidate
Don'tknow

1164
57
35

79
41
52

$20
$40K
181
46
46

Total <$20K

$40
$60K
154
52
40

$60
$80K
137
60
35

$80
$100K
131
50
40

$100
$250K
201
75
16

$250K+
50
68
30

10

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

Tory/Chow

WhowillyouvoteforifthecandidatesareJohnToryandOliviaChow?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
JohnTory
OliviaChow
Someothercandidate
Don'tknow

1164
49
35
11
6

76
39
45
12
4

113
45
36
11
8

221
52
30
12
7

302
53
31
12
5

452
66
22
8
4

521
48
36
12
5

643
50
33
10
6

Region
1164
49
35

TorontoorEast
York
434
52
40

North
York
245
49
34

Etobicokeor
York
255
43
34

11

13

14

13

10

Total

Sample
JohnTory
OliviaChow
Someother
candidate
Don'tknow

Scarborough
230
51
28

HouseholdIncome

%
Sample
JohnTory
OliviaChow
Someother
candidate
Don'tknow

1164
49
35

79
27
47

$20
$40K
181
47
42

11

16

14

13

10

22

10

Total <$20K

$40
$60K
154
49
35

$60
$80K
137
47
37

$80
$100K
131
49
32

$100
$250K
201
56
33

$250K+
50
38
34

11

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

DougFord/Chow

WhowillyouvoteforifthecandidatesareDougFordandOliviaChow?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564 65+ Male Female

Sample
DougFord
OliviaChow
Someothercandidate
Don'tknow

1164
41
50
5
4

76
44
53
1
2

113
37
52
6
6

221
41
49
5
5

302
48
43
6
4

452
38
46
10
6

521
45
48
4
3

643
39
51
5
5

Region
1164
41
50

TorontoorEast
York
434
33
58

North
York
245
36
53

Etobicokeor
York
255
42
50

Total

Sample
DougFord
OliviaChow
Someother
candidate
Don'tknow

Scarborough
230
59
35

HouseholdIncome

%
Sample
DougFord
OliviaChow
Someother
candidate
Don'tknow

1164
41
50

79
59
35

$20
$40K
181
47
47

Total <$20K

$40
$60K
154
49
43

$60
$80K
137
38
56

$80
$100K
131
41
49

$100
$250K
201
23
68

$250K+
50
36
56

12

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

PaymentperdaytoseeInfrastructurePromisesBuilt

Howmuchwouldyoupayperdaytoseeallofthemayoralcandidates
transitandinfrastructurepromisesbuilt?

[AllRespondents]

Age/Gender

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

Total 1834 3544 4554 5564

65+

Male Female

1164
32
15
7
6
11
4
8
17

0.91

452
32
13
10
3
10
2
4
24

0.74

521
32
15
7
6
12
4
14
10

1.16

Sample
Nothing
Upto25centsaday
Upto50centsaday
Upto75centsaday
Uptoadollaraday
Uptotwodollarsaday
Morethantwodollarsaday
Don'tknow

Mean

76
25
17
5
9
12
8
13
11

1.09

113
33
19
5
8
10
2
8
15

0.87

221
37
14
10
6
9
2
4
19

0.70

302
36
10
10
3
13
4
5
20

0.88

643
31
16
7
7
10
4
2
23

0.62

Region
1164
32
15
7
6
11

TorontoorEast
York
434
23
17
11
5
17

North
York
245
37
14
5
4
4

Etobicokeor
York
255
29
17
9
8
11

17

0.91

13

0.91

20

1.06

16

0.77

18

0.91

Total

Sample
Nothing
Upto25centsaday
Upto50centsaday
Upto75centsaday
Uptoadollaraday
Uptotwodollarsa
day
Morethantwodollars
aday
Don'tknow

Mean

Scarborough
230
40
12
4
9
10

13

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

MostImportantIssue

Whichofthefollowingissuesismostimportanttoyouinthiselection?

[AllRespondents]

Age/Gender
1164

18
34
76

35
44
113

45
54
221

55
64
302

11

Total

Sample
EnsuringpaybackfromthePanAm
Games
Tollinghighwaystocontrol
congestion
ControllingthePolicebudget
Movingmarathonsandparadesoff
majorcitythoroughfares
Imposingtermlimitsatcityhall
Actingnowtorepairtheaging
sewerandwatersystem
Dealingmoreeffectivelywith
mentallyillpeopleonourstreets
Makingtransitmoreaccessible

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

65+ Male Female


452

521

643

11

12

19

19

18

16

24

22

16

22

10

13

10

10

10

26

30

22

28

21

27

26

27

Region
1164

Torontoor
EastYork
434

North
York
245

Etobicokeor
York
255

16

19

17

18

23

19

10

11

15

26

30

29

21

24

Total

Sample
EnsuringpaybackfromthePan
AmGames
Tollinghighwaystocontrol
congestion
ControllingthePolicebudget
Movingmarathonsandparades
offmajorcitythoroughfares
Imposingtermlimitsatcityhall
Actingnowtorepairtheaging
sewerandwatersystem
Dealingmoreeffectivelywith
mentallyillpeopleonour
streets
Makingtransitmoreaccessible

14

Scarborough
230

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

Formoreinformation:
LorneBozinoff,Ph.D.
President
ForumResearchInc.
Tel:(416)9609603
Fax:(416)9609602
Email:lbozinoff@forumresearch.com

15

MEDIA INQUIRIES:
Lorne Bozinoff, President
lbozinoff@forumresearch.com
416.960.9603

TORONTO
September 22nd, 2014

180BloorStreetW.,#1400
Toronto,ONM5S2V6
T416.960.9600
F416.960.9602
forumresearch.com

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