Jessica Hardwick

2071 E Cody Estey Rd, Pinconning, MI 48650

Cell: 989-313-4363
jessicamhardwick@gmail.com

Senior Executive, specializing in the development and execution of innovative New Media
marketing strategies, with emphasis on content-driven consumer websites and interactive
marketing. Possess extensive knowledge of consumer Internet, Web 2.0, non-profits and the
latest in social media. A passionate advocate of costumer-focused product marketing. Adept at
bridging the gap between Marketing and Engineering departments, ensuring that projects run
on time and within budget by overcoming departmental 'disconnect'. A Degree in Economics
provides the insight and problem-solving skills to recognize inefficiency, and to re-engineer
processes that are no longer working. Proven success as a natural leader and team builder;
created and ran two companies staffed by equity-only employees. Diverse background and
expertise provide ability to integrate startup innovation in a corporate environment.

Managed a complex redesign of a medical center website with 6K+ pages on time and
under budget
Developed one of the first systems to match advertising to content as founder of
geek2chic.com
Incorporated grass roots marketing strategies to generate over 3 million listings and 180,00
registered SwapThing users
Improved efficiency of banner ads and PPC campaigns, lowering costs by 20% and
increasing traffic by 50%
Established social media marketing best practices and implemented social media marketing
plans

Director, Global Digital Strategy, 06/2012 to 03/2014
Genomic Health, Inc. - San Jose, CA
Responsible for creating an integrated global digital strategy for a leading biotech company
providing genomic diagnostics for patients with cancer.
Worked with IT, Product Marketing, Sales and Corporate Communications to manage a
portfolio of ten websites, including those developed for a new product launch.
Led a team to develop an Integrated Strategic Plan for all Digital Strategies including
websites, sponsorships and social media.
Lowered Search Marketing costs by 50%; increased search traffic by 428%.
Head of Online Marketing, 08/2011 to 01/2012
Webs (acquired by Vistaprint) - Silver Spring, MD
Managed a seven-figure online acquisition budget.
Led the company's conversion optimization efforts and Search Engine Marketing Strategy.
Lowered cost of acquisition by 48%
Analyzed campaign performance and optimization for positive ROI and conversion
improvement.
Developed and maintained relationships with search engines, publishers, ad networks and
other online channels.
EXECUTIVE PROFILE
CORE ACCOMPLISHMENTS
PROFESSIONAL EXPERIENCE
Identified, planned and executed online media buys to support consumer acquisition,
direct response and transaction advertising within cost objectives.
Supported the Marketing Team in creating new offers, new product launch plans and
communication strategies and tactics.
Director Online Strategy, 02/2009 to 05/2011
Cedars-Sinai Health Systems - Los Angeles, CA
Developed the Online Strategy for the organization, including websites, SEO/SEM, banner
ads and PPC.
Redesigned 6,000+ page website for usability and search; this project was completed on
time and under budget.
Developed product marketing strategies, including the BrainTumorTreament.com microsite
to build community and attract key patients.
Improved efficiency of banner ads and PPC campaigns while lowering costs.
Created and implemented social media strategy for Twitter and Facebook.
Other digital projects included digital signnage and interactive TV.
Managing Partner, 03/1998 to 02/2009
Savvy Site Strategy - Los Angeles, CA
Developed client site strategies including search optimization and online marketing.
Acted as project manager during client product planning, development and launch.
Responsible for tracking online ad revenues per account and identifying additional revenue
opportunities.
Managed key New Media accounts for clients including Fox Interactive Media,
Televisa/esmas, Reuter's and Crain Communications.
Led strategic initiatives to drive usage, page views, revenue streams and interaction with
social networks.
Increased ad revenues over 200% for one major entertainment client.
CEO, 04/2002 to 07/2008
SwapThing, Inc. - Los Angeles, CA
Launched an online barter site to facilitate swapping of goods and services with minimal
start-up revenue.
Responsible for managing the technical team, product and online marketing, and partner
strategy.
Leveraged the best of early Web 2.0 technologies to build a world-class website for little
cost.
Incorporated grass roots marketing strategies that generated over 3 million listings and
180,000 registered users.
Worked with non-profits to adopt SwapThing for fundraising and inventory management.
Established a visionary corporate culture to recruit and lead a team of equity-only
employees.
Defined product and technology; patent sold to Barterbop.
CEO, 07/1997 to 01/2004
Geek2Chic.com, Inc. - San Jose, CA
Founded an innovative online community offering e-commerce based on a broad range of
interests, including Entertainment, Sports and Technolgy.
Responsible for all Marketing functions, including Communications, PR, and Internet
MArketing campaigns.
Operations Management included strategic planning financing, and resource allocation.
Built a loyal team of 26 to generate 42 channels of original content, resulting in 5 millions
monthly hits and a click-through rate of over 16%.
Created partner programs and built 240 alliances driving over $1M in revenue in the first
year; engaged corporations such as Sony and NBC in online promotions.
Director Partner Programs, 07/1996 to 06/1997
Chordiant (Prime Response) - San Jose, CA
Developed and managed Strategic Partnerships, including identifying the correct partners,
contract negotiations, as well as creation of a joint business plan and marketing strategy.
Internet Alliance Manager, 09/1991 to 06/1996
Silicon Graphics, Inc. - San Jose, CA
Worked closely with ILM, Pixar, Sony Pictures Entertainment and Universal Pictures to
develop new products using leading CGI techniques.
Managed IRIX Operating System beta programs and releases; set up processes, identified
and resolved key interface issues and managed milestone deliveries.
Negotiated foreign contracts and established strategic relationships with 100+ global
Internet partners.
Drove over $2 million in Partner revenue in a new, untapped industry within the first six
months.
Initiated, analyzed and presented a comprehensive Developer Program comparison of SGI
and five industry competitors. The proposal resulted in complete restructuring of the
program.
Hired as Customer Support Representative; earned seven promotions in five years,
culminating in position as Internet Alliance Manager.

Bachelor of Science: Economics, 2003
Santa Clara University - Santa Clara, CA, USA
EDUCATION