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BIBLIOGRAPHY


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Calleja, H. (2005) Service Marketing

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Festinger, Leon C. et.al (1957) Cognitive Dissonance Theory.

Salvador, Geronimo (2009). Principles of Marketing

Virgina, Rachel E. (2004). Taxation on Office Supplies.
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Newspaper

Valencia, Czeriza (2012) The Philippine Star


Journals

Canlas, Ruben Jr. (Aug. 2007) Entrepreneur Management for New Innovation
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Geddes, Raymond (Jul 2010) School Store: An Operating Manual

Kappler C. J (2012) Fun In The Stores for Students, pg.28

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Shostack, L.G., (1977), "Breaking Free from Product Marketing, Journal of
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Theses and Dissertations

Baldomar, Maridel Eder (2012) The Adequacy and Efficiency of Fire Rescue
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Castillano, Ma. Fe R. (2010) Effectiveness of the Personnel Accounting
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of the Philippines

Dayao, Eleazar Aaron E. (2013) The Effectiveness and Importance of
Traditional and New Tri-Media Advertising: Basis for Company
Growth, Local Graduate School Dissertation, Polytechnic University of the
Philippines

Dimaculangan, Marilyn I., (2012) Employee Motivation in the Work Place of a
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