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CORE COMPETENCIES
I can perform following tasks independently and with team:

o Development of Horticulture (Mango, Citrus, High-value off-season vegetables,
cut-flowers & medicinal plants) value chains as per USAIDs value chain and
facilitation approach;
o Agribusiness Project Management; planning & implementation;
o Sales and Marketing Management of Agri-products;
o Development of agribusiness proposals, feasibility studies.

MUHAMMAD ASIF




C/O Ch. Ansab Amin
House # 1090-Z,
Z-Block, DHA, Lahore,
Punjab-Pakistan
Mobile. 092-0300-5273643
e-mail. malikasef@gmail.com
Skype ID: malikasef





PROFILE & OBJECTIVES


A qualified professional has degrees of
MBA (marketing) and B.Sc. (Honors)
Agriculture with expertise of project
management, value chains
development and possess a proven
record of more than 12.6 years of
working experience in multiple sectors
as Agribusiness, Business Analysis, Sales
and Marketing and University teaching.
Also possess excellent MS Office & IT
skills; able to work in challenging
environment.

I intend to be part of an organization having dynamic, culturally diverse environment where I can add value with my skills,
experience, ideas and passion for growth. At present, looking for a position with availability of personal and professional
growth.



ACADEMIC QUALIFICATION

MBA (Marketing) March 2003
Preston Institute of Management Sciences http:/ /www.pimsat.edu.pk
& Technology, Karachi, Pakistan


B.Sc. (Honors) Agriculture (Horticulture) July 2000
Baha Uddin Zakariya University, http:/ /www.bzu.edu.pk
Multan, Pakistan



PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS

Total Work Experience 12.6 years; 6.7 years in Agribusiness/Horticulture (fruit, vegetables, cut-flowers &
medicinal plants) sector development, 2 years university teaching & project management, 1.7 years self-run
agribusiness at Islamabad and 2.3 years sales and marketing of agri. Inputs.







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Value Chain Lead-Citrus July 2014 to Present


United States Agency for International Development http:/ /www.agribusiness.org.pk

The Agribusiness Project/Agribusiness Support Fund http:/ /www.asf.org.pk


The five-year Agribusiness Project is funded by USAID and is being implemented by Agribusiness Support Fund (ASF). The
goal of Project is to support improved conditions for broad-based economic growth, create employment opportunities
and contribute to poverty alleviation through increase in competitiveness of horticulture and livestock value chains. The
Project activities are organized into two components i.e. (i) on-going technical and capacity building assistance and (ii) a
cost-sharing grants program, offering a wide range of grant products to all players within the targeted value chains.


My roles at The Agribusiness Project as Value Chain Lead-Citrus are as follows:

Designed and implemented the citrus value chain strategy and activities by the Introduction of Good Agriculture
Practices (GAP) in Citrus by Training and Demonstration to farmers, harvesters, processors/exporters;
Established work plans and timelines for implementation with consistent follow up;
Set quantitative result targets that reflect adequate economic returns (i.e. income and employment) to project
and stakeholders;
Regularly collected and report disaggregated data related to sector for documenting the
outputs/outcomes/impact of the program intervention;
Selected and managed an adequate and diversified staff to achieve objective and targets;
Established and maintained relationships with private (farmers, harvesters, processors & exporters) and public
sector (Govt. institutions, NGOs etc).
Identified, established and maintained linkages at both forward and backward levels for citrus value chain.
Identified potential interventions to transform citrus export supply chain by technological innovations and
implementing citrus postharvest management program with focus on reduction of postharvest losses.


Managing Partner & Consultant July 2013 to June 2014


Malik Farms
Malik Farms grow off season vegetables, Strawberries, Mango and provides consultancy/extension services to the
farmers. The farm is striving to specialize in intensive agriculture. The farm is aiming to be a certified producer with
systems for 100% traceable production.

Value Chain Specialist-Horticulture Jan 2011 to June 2013


United States Agency for International Development http:/ /www.agribusiness.org.pk

The Agribusiness Project/Agribusiness Support Fund http:/ /www.asf.org.pk


My roles at The Agribusiness Project as Value Chain Specialist were as follows

Overall responsibility for planning, implementing, monitoring and coordinating the implementation of the
USAID/ASF horticultural project components;







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Coordinated stakeholders for International Market Linkages/Access Program for Germany (Fruit Logistica),
Masco (Fruit World) & Dubai (AgraMe);
Coordinated with Communication team for sector related press releases, success stories and case studies;
Coordinated and identified key private sector led project interventions to foster quantitative and qualitative
improvements in the sector, either through direct intervention, through service providers or through specific
inputs from international technical assistance inputs;
Worked on annual work plan, and activity based budgeting, and key performance indicators critical to sector
and project performance;
Coordinated with Implementing partners and formed 96 Farmers Enterprise Groups and identified potential
interventions to improve value chains to increase farm productivity and collective marketing as a business
model ;
Provided Technical Assistance for Quality Assurance and Food Safety Compliance and Coordinated for Global
GAP certification of value chains;
Worked with sector consultants engaged by USAID/ASF from time to time for undertaking various assignments
to improve value chains of horticulture;
Supported Monitoring and Evaluation Team for baseline, process monitoring and impact study for horticulture
value chains and developed the VCD component based M&E plan to monitor the performance and progress of
interventions.

SIGNIFICANT ACHIEVEMENTS IN ASF/USAIDs PROJECT


Carried out value chain analyses to determine potential interventions into selected horticulture value chains of
mango, chili, dates and high value/off season vegetables to enhance competitiveness of sector;
Developed and initiated Scope of Work (SOW) for hiring short term consultants for establishment of date
model farms, worked on SOW for foreign consultant for chili value chain analysis & arranged meeting with chili
stakeholders and initiated SOW for Technical and Managerial Training Program for chili processors;
Conducted situational analysis , identification of gaps for potential interventions through field visits,
consultation with stakeholders, developed intervention briefers and concept notes/RFA and structured grant
interventions for horticulture projects, ensured conformity and quality, for ultimate submission to the grants
department for further processing;
Distributed tool kits for Bread and Breed project among women Farmer Enterprise Group (FEGs) for 321
members of FEG;
Conducted Participatory Rapid Horticulture Assessment (PRHA) and developed report on PRHA and carried out
baseline survey of 05 horticulture value chains to identify potential interventions and gapes for potential
interventions;
Demonstrated knowledge of the latest developments in advancing good/best practices in value chain
development.




Business Analyst Oct 2011 to Jan 2012

SME Business Support Fund, http:/ /www.bsf.org.pk
Ministry of Finance Government of Pakistan

Make SME competitive and sustainable through innovation and efficiency. Three major, thematic areas of BSF operation
are: 1. Creating New Enterprises, to jump start economic activity through creation of revenue streams and resulting
employability especially for youth and women. 2. Supporting Existing Enterprises by utilizing a network of qualified BDSPs
in order to improve productivity and competitiveness. 3. Inculcating Business Models to Create Rural Enterprises in order
to tap into the immense potential of job creation and wealth generation at the rural level in order to positively impact the
economy as well as reducing employment pressure on urban areas.
My roles at SME BSF as Business Analyst were as follow:



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Worked on a project for agriculture SMEs development for export of horticulture/agriculture products and
development of export supply chain;
Worked on research, marketing and operation of agriculture SMEs;
Facilitated stakeholders in business development through business development services providers (BDSPs);
Worked with IFC on value addition of horticulture and dairy & livestock sectors for product diversifications.

Visiting Lecturer for Master of Business Administration (Life Sciences) Oct 2011 to Jan 2012

University of Veterinary and Animal Sciences (UVAS), Lahore http:/ /www.uvas.edu.pk

The UVAS is one of the oldest Veterinary Institutions in Asia and established in 1882.
University has started MBA Life Sciences program in 2008.

My role at UVAS as lecture was as follows:

Worked as a visiting faculty member and delivered lectures on the subject of Agri-Farm Management to the class of MBA
(life sciences) Session (2009-12) Semester-VI.


Assistant Manager Business Development (AMBD) Apr 2007 to Sep 2011

Pakistan Horticulture Development and Export Company (PHDEC)
Ministry of Commerce Government of Pakistan http:/ /www.phdec.org.pk

The overall mandate of PHDEC is to promote, regulate, co-ordinate and improve the export of horticulture products to
improve the economic wellbeing of all the stake holders in the horticulture value chain. The main thrust is to put Pakistan
in the high-end international markets through strong marketing efforts along with integrated interventions and
facilitation in all the sub-sectors of the value chain.


My roles at PHDEC as AMBD were as follows:
(Sep 2009 to Sep 2011)
My roles at PHDEC as Assistant Manager Supply Chain were
follows: (Apr 2007 to Sep 2009)
Prepared business/project proposals, PC-1, TORs, concept
papers, feasibilities studies for various potential
interventions to develop sector;

Worked on 04 value chains (fruit, floriculture, vegetables &
herbs) for best practices of export supply chains and create
linkages among exporters, processors and growers;

Provided technical and professional input in the
preparation and implementation of projects & future
plans with respect to develop horticulture industry and
to enhance exports;
Identified different projects related to horticulture
sector includes fresh, value added products;
Attracted and advocate to investors for investment in
identified horticulture sector and for 9 trade policy
projects.
Worked on economic, financial and operational
models, for analysis of PARAS Food Project for
Irradiation of horticulture products, calculated cost-
benefit analysis.
Coordinated with field offices for receiving monthly,
quarterly and annual reports as per annual program;
Developed and initiate procurement request and
coordinated the procurement of various pre & post-
harvest equipment for orchards management for
horticulture stakeholders.
Coordinated with Export Marketing team for sector
related press releases, success stories and case studies
and material of monthly Horti-
Mag Magazine.
Created awareness and arranged food safety training
workshops on international compliance; HACCP, ISO:
22000:2005, Global GAP, WTO, SPS, and BRC among
exporters, growers & Govt. institutions.



SIGNIFICANT ACHIEVEMENTS IN PHDEC


During work in Business development department
accomplished following targets:

During work in Supply Chain/Technical Department
accomplished following tasks:




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Developed following 05 feasibilities, PC-1 and
concept papers:
Worked on PC-1 of Cool Chain System under National
Trade Corridor Project;
Worked on floriculture Development cum Common
facility Center-Pattoki, Lahore;
Developed feasibility study on dates processing plant
for different locations of Pakistan includes D.I. Khan,
Turbat and Khairpur;
Developed feasibility on mango & Kninnow pack
house facility;
Worked on feasibility of Tunnel vegetables production
of cucumber, tomato, bitter gourd, melons, peppers
etc.

Worked with Punjab Board of Investment & Trade
(PBIT) to create awareness and promoted
agriculture/horticulture sectors & participated as a
presenter/resource person in 08 chambers of
commerce and Industries of Punjab.


Implemented a project of Ministry of Food,
Agriculture (MINFA) Production of Medicinal
Herbs in Collaboration with Private Sector
(PMHPS) with following objectives:
Identified potential markets including import
markets, conduct market promotion and
enlarge share in the export market;
Launched promotional campaign of value
added including processed products.
Developed 03 core groups for 03 value chains of
Mango, Potato & cut-flowers.
Worked with Cabi South Asia on Kinnow Value
Chain to identify Knowledge gaps and ICT
prevalence in the chain.
Worked with Punjab-WTO Cell to conduct TOT
training workshops on food safety standards of
Sanitary and Phyto-sanitary (SPS) and Global GAP
certification;
Worked with Quarantine department of Pakistan
for Kinnow export in production area of Sargodha
for SPS certificate;
Worked with Australia Pakistan Sector Linkages
Program (ASLP) Mango Export Supply Chain
Management;
Worked with ministry of food agriculture &
kinnow exporters of Pakistan for uplifting bane
from Russia for kinnow export.



Assistant Director Projects Sep 2005 to March 2007

Lasbela University of Agriculture Water and Marine Sciences (LUAWMS) http:/ /www.luawms.edu.pk

In March 07, 2005 the University was chartered through Ordinance No. 1/2005, Government of
Baluchistan, Pakistan and in March 06, 2006 first admissions were made to BS Agriculture,
BS Marine Science, BS Economics and English.

My roles at LUAWMS as assistant director projects/farm were as follows:-

Worked as a founder team member in the establishment of university and got opportunities to work for all major
departments of the university.
Delivered lectures to the classes of BS. Economic/Business, BS Marine Science & BS. Agriculture Sciences ;
Prepared PC-1, project proposals and implementation of different Projects related to construction and farm
management;
Managed Administration of the university.

Managing Director May 2004 to Aug 2005

Enviro-Green (Self-Employed)


Established and maintained own business company in Islamabad related to Landscaping, flower seeds,
Cut-flowers, pesticides and agri-inputs.

My roles at Enviro-green as Managing Director were as follows:-

Developed tender documents for bid and submitted to Capital Development Authority Islamabad for different
projects related to landscaping;
Sales management of agriculture inputs





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Provided consultancy for landscape maintenance.

Sales Manager Feb 2002 to Apr 2004

Victoria Chemicals Multan
A pesticides and agriculture input company offers agriculture inputs to farmers.

My roles at Victoria Chemicals Multan as sales Manager were as follows:-

Established sales objectives by forecasting and developing annual sales quotas for territory; projecting expected
sales volume and profit for existing and new products;
Maintained sales staff of 07 technical sales officers.


PROFESSIONAL TRAINING / COURSES/CERTIFICATES


Participated in training course on Export Procedure and Supply Chain Management from May 09-16, 2009;
Participated in Lead Auditor Course on ISO 22000:2005 of international standard for food safety management
organized by PHDEC from September 10 - 14, 2007;
Participated in training on food safety Hazard Analysis Critical Control Point (HACCP) certification and Sanitary &
Phyto- sanitary (SPS) protocols from Jan 10 - 12, 2013;
Training course on Project Preparation & Appraisal (PPA) at Pakistan Institute of Development and
Economics (PIDE) at Islamabad from November28-December10, 2005;
Participated in Train the trainer (TOT) workshop on Sanitary & Phyto- sanitary (SPS), Global GAP certifications and
supply chains of horti-products organized by PHDEC and WTO Cell Govt. of the Punjab from April 14-15, 2009;
Participated and conducted Mango Export Coaching Program, organized by PHDEC and ASLP Project from June4-5,
2009.
INFORMATION TECHNOLOGY SKILLS



MS Window 8: Currently using window 8
MS Excel: Extensively use for project preparation.
MS Power Point: Extensive use to develop different presentations.
MS Word: Extensive use for report writing
Outlook Express: Extensive use for communication




REFERENCE


Will be provided on demand