Business Plan for Dadada.

com
Current Online competition: For PMP training and certifcation the 5 major
competitors are
1. Simplilearn.com : Oers !oth classroom and online training. Online training has "
!ranches# instructor led and self learning.
$nstructor led online training %e& features '(s. ))5*+: ," hrs online classroom
training# e-learning content# 1. chapter end /ui00es# 5 PMP moc%s# )* da&s access#
e1am tips and mind maps
Online self learning: Basic'(s. .)5*+# Standard'(s. 5)5*+ and 2d3anced'(s. 4***+.
5e& features similar to $nstructor led.
Simplilearn has !een in the education industr& for /uite some time and is a partner
to man& !odies li%e PM$# 2PM6# 7F2 $nstitute# 62(P# 2S89B and $$B2.
". 5no:ledge:oods.in : $mparts Professional training for 3arious certifcations
through classroom and online sessions.
;as , options# Professional# Superior and one on one mentoring :hich pro3ides
online access ranging from <* da&s to 1"* da&s. 2lso pro3ides !et:een 5 to 1*
moc% e1ams depending on the course opted for. 8he cost of training ranges
!et:een (s <#5** to (s. 14=5*.
,. %no:ledge academ&
..$act glo!al
5. adepttechno
<. mouli%.in
For educational websites :
5han academ&
7oursera
2cademic >arth 'http:??academicearth.org?+
Big 8hin% 'http:??!igthin%.com?+
Brightstorm'http:??:::.!rightstorm.com?+
7osmo@earning 'http:??:::.cosmolearning.com?+
>dA 'https:??:::.ed1.org?+
Math 83 'http:??:::.matht3.com?+
Batch5no:@earn 'http:??:::.:atch%no:learn.org?+
Coutu!e >du
SEO Strategies :
1. Mo!ile S>O: $ncreasing the :e!siteDs 3isi!ilit& in mo!ile searches.
Best practices: 'a+ Ma%e it local '!+ ma%e it fast E ideall& should load :ithin 1 second
'c+ should !e mo!ile friendl& and mo!ile optimi0ed# li%e using 6PS etc 'd+ pro3iding
same content for mo!ile and des%top 3ersions
". Social media: the ne1t S>O strateg& is the Social media strateg& :hich pla&s a
major role in the :e!site traFc referrals# face!oo% !eing in the lead to dri3e this
traFc. 2lso use 6oogleG sharing.
,. 7ontent Mar%eting: $dea is to focus on high /ualit& content :ith %e&:ord research
.. 6uest Blogging: Briting for someone else to increase traFc to &our site using
!ac%lin%s.
Hsing social media:
1. . >Ds strateg& E
>ducation: >nriching target communit& :ith information and resources#
>ntertainment: 7reating fun# stic%& and memora!le content that allo:s one to
associate :ith the image or !rand of &our !usiness
>ngagement: >ngage the communit& !& recogni0ing their inputs# contri!utions and
presence
>mpo:erment: 2 space created to the mem!ers of the communit& to pla& an acti3e
role.
". 8ools: 'a+ Iet:or%ing tools E !logs# micro!logs# social net:or%s '!+ 7olla!oration
tools E :i%is# social ne:s# social !oo%mar%ing 'c+ Multimedia tools E 3ideos# images#
interacti3e content 'd+ >ntertainment tools E 3irtual :orlds# online gaming
,. Measurement: 'a+ P(?media measurement - Jie:ing social media as media for
their a!ilit& to reach an audience. '!+ Bord of mouth measurement - Jie:ing social
media as online interactions among people. 'c+ Be! anal&tics - $nterested in
peopleKs usage patterns# as !oth audience and customers. 'd+ Opinion research -
Mining online opinions as the :orldKs largest focus group.
Online Marketing strategies directed at target audience:
Some of the strategies are:
1. 2rticle Mar%eting: Pu!lish articles :ith clear content
". Forum Mar%eting
,. Face!oo%
.. Cahoo ans:ers
5. 6oogle ad:ords
Identifying the target market:
Segmentation helps in identif&ing the target mar%et. Segment customers !& age#
gender# demograph&. For a :e!site li%e %a%anu.com the customers are mostl&
!et:een the age groups of "*-<*. 8he customers can further !e classifed as
Students# Professors# 5no:ledge see%ers from dierent parts of the glo!e !ut :ho
can read# :rite and understand >nglish. ':e do not consider other languages :hich
constitutes almost <5L of the :e! surfers+
8he mar%eting strateg& to !e emplo&ed for %a%anu.com is to target each segment of
the mar%et and identif& the potential customers.
8he follo:ing strategies can !e used to defne the target customers:
1. Hnderstand the pro!lems that can !e sol3ed. >g: targeting accredited courses or
speciali0ed courses :ithout accreditation.
". @ist all the dierent t&pes of customers :ho suer from the pro!lems :e sol3e.
Once done# the& can !e grouped !& location# age# mar%et sector li%e education#
entrepreneurs etc.
,. Bho :ill gain from the 3alue in oer: 8o demonstrate that the cost of not sol3ing
this pro!lem is greater than the cost of dealing :ith it.
.. @oo%ing internall&: Does %a%anu.com has the e1pertise to educate people on
dierent su!jects.
Facilitate customer payments using e-commerce solutions:
8o mitigate the ris% of holding critical customer information# %a%anu.com can use
the !elo: methods for customer pa&ments
1. Iet Ban%ing
". Online Pa&ment Ser3ice Pro3iders. >g: Pa&Pal# 6oogle Ballet# 2ma0on Pa&ments#
Bitcoin# (uPa& etc
Making the website accessible to dierse customer base:
1. 8he :e!site should !e accessi!le in a personal computer# Mac as :ell as an&
other porta!le de3ice including ta!lets and mo!ile phones
". $f possi!le# it should !e made accessi!le to persons :ith disa!ilities
,. $t should !e accessi!le in dierent :e! !ro:sers
!e"uirements to deelop a website:
1. Domain name
". Be!host
,. File transfer protocol program
C!M Software implementation: