Unilever

Unilever (Euronext: UNA, LSE: ULVR) is an AngloDutch multinational consumer

goods company co-headquartered in London, England and Rotterdam, the Netherlands. Its
products include food, beverages, cleaning agents and personal care products. It is the world's
third-largest consumer goods company measured by 2012 revenue, after Procter &
Gamble and Nestl. One of the oldest multinational companies, its products are available in
around 190 countries.
Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1
billion euros -
Axe/Lynx, Dove, Omo, Becel/Flora,Heartbrand icecreams, Hellmann's, Knorr, Lipton, Lux, Magn
um, Rama, Rexona, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V.,
based in Rotterdam, and Unilever plc, based in London. The two companies operate as a single
business, with a common board of directors. Unilever is organised into four main divisions -
Foods, Refreshment (beverages and ice cream), Home Care, and Personal Care. It has research
and development facilities in the United Kingdom (2), the Netherlands, China, India and the
United States.
[8]

Unilever was founded in 1929 by the merger of the British soapmaker Lever
Brothers (founded in 1885 by William Hesketh Lever) and the
Dutch margarine producer Margarine Unie. During the second half of the 20th century the
company increasingly diversified from being a maker of products made of oils and fats, and
expanded its operations worldwide. It has made numerous corporate acquisitions, including
Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods and Ben &
Jerry's (2000), and Alberto-Culver(2010). Unilever divested its speciality chemicals businesses
to ICI in 1997.
Unilever plc has a primary listing on the London Stock Exchange and is a constituent of
the FTSE 100 Index. Unilever N.V. has a primary listing on Euronext Amsterdam and is a
constituent of the AEX index. Both Unilever plc and Unilever N.V. have secondary listings on
the New York Stock Exchange.

The brands of Unilever can be divided into three segments i.e.
Food and Drinks
Home care
Personal Care




The Brands with annual sales of one billion euros or more:
[1]

Axe / Lynx
Axe (also known as Lynx in the United Kingdom, the Republic of Ireland, Australia, New
Zealand and People's Republic of China) is a brand of male grooming products and marketed
towards the young male demographic
Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's
brands, Impulse

Unilever were keen to capitalize on Axe's French success and the rest of Europe from 1985
onwards, later introducing the other products in the range. Unilever were unable to use the name
Axe in the United Kingdom, Ireland, Australia and New Zealand due to trademark problems so it
was launched as Lynx.

The European launch of the deodorant was followed by success in Latin America and moderate
impact in Asia and Africa. In the new millennium, the brand has launched with great success in
the United States and Canada. The company has also consolidated its deodorant portfolio by
migrating other overlapping male deodorants into the Lynx brand such as South Africa's Ego
brand

In January 2012, Unilever launched its first Axe/Lynx product for women in the United Kingdom
as part of a global expansion of the previously mens-only brand. The Line of products is named
"Axe/Lynx Anarchy".


Blue Band
[2]

Dove
Flora / Becel
Hellmann's and Best Foods



Knorr
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn,
Germany. Products previously sold under the Lipton brand are now being absorbed into the
Knorr product line. With annual sales topping 3 billion, Knorr is Unilever's biggest-selling
brand.
[1]
In cooperation with Slimfast, also owned by Unilever, Knorr markets a line of low-calorie
products. An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for
Knorr that are sold in Israel and the United States.


Throughout the 20th century, Knorr launched many recipes throughout the world Knorr
Soupy Noodles in India, Instant noodle inPakistan,
[3]
Knorr Homestyle Stock in Canada and
the US, and Knorr soups across Europe and the rest of the world.
Knorr Homestyle Stock
Knorr Seasonings
Knorr Powder and Liquid Bouillon
Knorr Chinese Sauce and Asian Bouillon
Knorr Western Sauce
Knorr Cooking Aids
Knorr Western Cream Soup
Knorr Alfredo Sauce Mix
Knorr Hollandaise Sauce Mix
Knorr Soup Mix
Knorr Sauce
Knorr Sides Dishes
Heartbrand
Lipton
Lux
Omo

Rexona
While marketed under the Rexona name in most countries, it is known as Sure in the United
Kingdom and Ireland, Degree in the United States of
America and Canada, Rexena in Japan and Republic of Korea, and Shield in South Africa.
It was developed in 1908 by an Australian pharmacist and his wife. The products are available in
varying forms including as aerosols, pumps, roll-ons, sticks and creams.In India, it was launched
in 1947 as a rival to Hamam, then a Tata product, but now a part of Hindustan Unilever Ltd.

Surf
Sunsilk