A PROJECT ON

Strategic Management by TESCO Super Market

In The Subject
Strategic Management
Submitted By
ani!h S Merchant
A"##
M$C%m Part &I 'Bu!ine!! Management(
)nder The *uidance O+
Pr%+$ Prerna Sharma
T%
)ni,er!ity O+ Mumbai
-%r
Ma!ter %+ C%mmerce Pr%gramme 'Seme!ter . I(
In
Bu!ine!! Management
/ear0 1"23.2#
S45M6S
NARSEE MONJEE CO77E*E O- COMMERCE 8ECONOMICS
4I7E PAR7E '9(: M)MBAI & 3"""#;$
E4A7)ATION CERTI-ICATE
This is to certify that the undersigned have assessed and evaluated the project on
Strategic Management by TESCO Super Market< submitted by ani!h Merchant
student of M$C%m$ & Part . I 'Seme!ter & I( In Bu!ine!! Management for the academic
year 2014-15. This project is original to the best of our knoledge and has been accepted
for !nternal "ssessment.
#ame $ %ignature of !nternal &'aminer (
#ame $ %ignature of &'ternal &'aminer (
Principa=
Shri Suni= B$ Mantri
EC7ARATION B/ T>E ST)ENT
!) ani!h S Merchant student of M$C%m 'Part & I( In Bu!ine!! Management) *oll #o.( "055)
hereby declare that the project titled ?Strategc Managment by TESCO Super Market< for the
subject Strategic Management submitted by me for %emester + ! of the academic year 2014-15)
is based on actual ork carried out by me under the guidance and supervision of Pr%+$ Prerna
Sharma. ! further state that this ork is original and not submitted anyhere else for any
e'amination.
,lace( -umbai
.ate(
#ame $ %ignature of %tudent
#ame ( .anish % -erchant
%ignature( /////////////////
AC5NO97E*EMENT
,rojects have alays been fun 0earning e'perience) but ith groing age) at this -asters1
0evel) it surely demands 2orporate and .epth "pproach.
This project as a great learning e'perience and ! take this opportunity to acknoledge all
those ho gave me their invaluable guidance and inspiration provided to me during the
course of this project by my guide.
! ould like to thank Mr!$ Prerna Sharma - ,rofessor of %trategic -anagement.
! ould also thank the M$C%m epartment %+ Nar!ee M%njee C%==ege %+ C%mmerce 8
Ec%n%mic! ho gave me this opportunity to ork on this project hich provided me ith a
lot of insight and knoledge of my current curriculum and industry as ell as practical
knoledge.
3ould sincerely thank our coordinator Mr$ >ari!h Sharma for constant guidance over the
projects and curriculums.
! ould also like to thank the =ibrary !ta++ %+ Nar!ee M%njee C%==ege %+ C%mmerce 8
Ec%n%mic! for e4uipping me ith the books) journals and maga5ines for this project.
! ould also like to thank my friends and fello students ho helped me in the cause of the
project.
INE@
Sr.No Contents
Page
No
1 Introduction 1
2 Ownership of TESCO 2
3 Industry analysis: Pestel framewor 3
! Industry analysis: Porter"s #$e forces %
& Critical success factors 1'
%
(nalysis of resources) competence and
culture
13
* Tesco"s strate+ic options 1*
,
-aret o./ecti$es and strate+ies
implementation
10
0 Swot analysis: Tesco 22
1' (cti$ities .y Tesco super maret 2*
11 Conclusion 3'
12 1ilio+raphy 32