Domino's have updated their look and feel with a new logo and fonts. On the following pages we will explain the correct ways to use the new logos. As with any new rules we know it's hard to account for every possible outcome - so if anything is unclear, just pick up the phone and contact your regional marketing consultant.
Domino's have updated their look and feel with a new logo and fonts. On the following pages we will explain the correct ways to use the new logos. As with any new rules we know it's hard to account for every possible outcome - so if anything is unclear, just pick up the phone and contact your regional marketing consultant.
Domino's have updated their look and feel with a new logo and fonts. On the following pages we will explain the correct ways to use the new logos. As with any new rules we know it's hard to account for every possible outcome - so if anything is unclear, just pick up the phone and contact your regional marketing consultant.
make some changes to the look and feel of our brand. To keep you up to speed with our new tone of voice and approach to design you will shortly receive a new set of brand guidelines. But in the meantime, heres a bit of guidance as to how to use our new logo and fonts. On the following pages we will explain the correct ways to use the new logos. As with any new rules we know its hard to account for every possible outcome - after all, its great pizza were in the business of making, not predicting the future. So if anything is unclear, just pick up the phone and contact your Regional Marketing Consultant. UK and ROI logo And when more branding is required 1. Tile only 2. Horizontal 3. Vertical A quick guide to logo use 1. Tile only 2. Horizontal 3. Vertical Black and white is boring, so unless we are specically producing artwork for mono adverts, full colour should always be used. Minimum Logo Size 1. Tile only 2. Horizontal 3. Vertical 13mm 12.7mm 26mm Logo size and clear area 1. Tile only 2. Horizontal 3. Vertical Minimum Clear Areas Use on white Use on approved red Use on approved blue Use on approved pizza box texture Use over approved photography DO Dos and Donts DO NOT reposition or alter size of logo elements DO NOT use without tile DO NOT remove legal marks DONT DO NOT use over busy images or graphics DO NOT use blue type logo over dark background DO NOT outline type Dos and Donts Use on white C M Y K R G B PANTONE 0 0 0 0 255 255 255 C M Y K R G B PANTONE 0 100 81 4 227 24 55 186 C M Y K R G B PANTONE 100 16 0 27 0 100 145 307 Use on approved red Use on approved blue Approved Colours STAR SPANGLED COLOURS The Dominos colours are red, white and blue and we chose them because they look awesome! That and they reect our companys North American roots, a badge we wear with pride. Its important not to mix and match these swatches as they have been optimised to match the corporate identity for each of their respective medias. Therefore they should not to be screened or tinted in any way and must always be used at 100% opacity. Primary Tertiary Secondary for body copy Legal TRADE GOTHIC LT BOLD CONDENSED NO. 20 TRADE GOTHIC LT Light TRADE GOTHIC LT Bold Bold no