allsoapoperas.

com
TV Talk and Reality Programming.
Over 400 ALL Domain Names..
!e"ial #nterest P$%li"ations..
Novelty &er"'andise..
(ill Li%li"k
President
PO Box 526
Swan Lake, NY 12783
P'one: 845-292-2938
)mail: talkerbll!aol"#o$
talkerbll!all#o$%an&"#o$
*e% Address
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2
<*S'L9*5)6
This Business Overview (the "Overview") has been prepared solely for informational
purposes and is being furnished solely for use by prospective parties in considering a
financing transaction with the Company
The information contained herein has been prepared to assist interested parties in ma!ing
their own evaluation of the Company and does not purport to contain all of the
information that a party may desire "n all cases# interested parties should conduct and
rely on their own investigation and analysis of the Company and the data set forth in this
Overview The Company ma!es no representation or warranty# e$press or implied# as to
the accuracy or completeness of this Overview and shall have no liability for any
representations# e$press or implied# contained in# or for any omissions from# this
Overview or any other written or oral communications transmitted to the recipient in the
course of the recipient%s evaluation of the Company
The Overview includes certain statements# estimates and analysts% pro&ections with
respect to the anticipated future performance of the Company 'uch statements# estimates
and analysts% pro&ections reflect various assumptions# which assumptions may or may not
prove to be correct (o representations are made as to the accuracy of such statements#
estimates or analysts% pro&ections
The Company reserves the right to terminate# at any time# any further participation of
itself or any party in the investigation and consideration process by any party
This Overview does not constitute an offer to sell or a solicitation of any offer to buy any
securities of the Company
The Overview is submitted solely for informational purposes
)
" *+*C,T"-* ',../01
11 .ission
The All Company is a ne$t generation# new media organi2ation dedicated to becoming a
leader in Online Content3Commerce# the Television Tal! and 0eality 4roduction#
4ublications# and .erchandising arenas in the pre5convergence era The All Company
will ultimately create a vast networ! of interrelated media and commerce properties in
each of the aforementioned industries# which will rapidly produce a plethora of cross
mar!eting channels which will spur the growth of the rest of the Company6s conceived
holdings# positioning the company as a 21st century multi5industry# post5convergence
powerhouse
12 Company Overview
"ncorporated in 7elaware in 1888 and head9uartered in (ew 1or!# The All Company#
"nc has secured in e$cess of :;<<#<<< in seed capital and is currently in the process of
securing its ='eries /> round of financing# which will allow the Company to launch a
strategy that will give rise to a formidable media conglomerate The ultimate result of the
Company6s vision will yield the first true one5stop destination for entertainment# content#
commerce# and interactivity# all of which will be under the control and direction of The
All Company.
The All Company will launch many web portals on the "nternet# enter into T- 0eality#
?ame# and Tal! 'how based production# and participate in the lucrative fields of print
and merchandising ,tili2ing the vast e$perience of its Board of 7irectors and
.anagement Team# the Company%s T- production and printed publications division will
both complement the Company%s "nternet initiative# and generate additional substantial
revenues# both in the interim and throughout the life of the All Company The first web
site introduced by the Company was allgoodluc!com# an e5commerce store selling good
luc! products
@ith the "nternet mar!et turning around# The /ll Company introduced its first live web
portal# allgoodluck.com in .ay 2<<A The site# an * Commerce site# sells products
under the brand =Power of Faith> The Company developed several uni9ue products
including a =Power of Faith> SLOT CLOTH used on 'lot .achines for GOOD
LUCK
Their =Power of Faith> product line includes Blessed Candles# ?ambling Bits# 'lot
Cloths# 'pecially 'cented 'piritual 4erfumes and Colognes# Bath Oils# Corseshoes#
?emstones# 0ed Bendels# "ncense# /unt Carmen6s 4ower Bits# and a 'pecial Dloor @ash
The Company believes the profit potential of this site can be enormous# and also assist in
implementing this business plan
;
The Company is planning to introduce several other websites sites with the =ALL>
brandE one will utili2e =lin! shares> for shopping sites
@ith proper financing# other web portals using the =/FF> concept# will serve as a direct
stop for a particular interest or need The sites will contain content# advertising# and will
serve very useful for both the consumer and direct mar!eter They will be entail portals
for consumer to business# and business to business
The /ll Company6s proposed "nternet portals utili2e the =/FF> concept# which direct hits
a specific topic of board interest to the general public They include# but are not limited to
the following speciali2ed categoriesG shopping# home improvements# dieting# auctions#
bargains# free samples# !ids# teens# adults# senior citi2ens# health and wellness# travel# arts
and crafts# things to do# help centers# business to business# general interest# speciali2ed
categories# fashion and style# places to live# sports# news# radio# T-# tal! shows# soap
operas# reality shows# all state guides# all state businesses# and other directly focused
categories
The Company%s business model will allow it to eventually continually grow and e$pand
the "/FF" concept /dvertisers# direct mar!eters# and merchants will have a direct lin! to
the audience they want to reach
1) ?rowth 'trategy
The All Companys growth strategy is currently set as a three5stage initiative that will
culminate within five years
The first stage will include hiring additional !ey management# filling out the Board of
7irectors# and securing the vital partnerships re9uired to enter into T- production and
launch our three initial web properties This stage will include the launching several
additional web portals which the Company deems will be profitable and allow it to grow#
within the /ll (etwor!
The Company currently is shopping around several T- treatments# =We The Consumer#>
=Jack of All Tades#> =The D!"oce Game#> =All Ame!can Las #egas $e"!e%#>
=Cele&!'y (a''le of The (ands#> =)efec' *a'ch#> and =Therapy#> among others
+, TH, CO-SU*,$ is a new fast paced# crisp# hard5hitting# informative# fun# and
investigative program# which will deal with the consumer news of the day Consumer
investigations# product testing# comparative pricing# helpful tips# viewer 9uestions and
answers# will all be included on +, TH, CO-SU*,$
=THERAPY#> deals with real people in search for real change in their every day lives
=THERAPY is set in an office of five social wor!ers and psychologists *ach episode
will consist of three patients discussing issues bothering them with their therapist
THERAPY will show the office visit# advice# interaction# and how the patients resolve
their problems
=Jack of All Tades#> is a fun celebrity driven employment based reality show# while
=D!"oce Game#> is an e$citing new gameshow
A
The Company is certain it will be easier to sell a television show if a pilot can be
produced
The Company has also been receiving many treatments from other companies developing
shows# as!ing to partner with them The /ll Company has been at the top of the popular
?OO?F* search engine under reality production and reality T- production
"n the second phase# the Company will e$pand its internal production company to create
additional original Tal! 'how# H0eality T-6# and 7ocumentary oriented programming#
and launch a new website designed for the early stages of "nternet Television
convergence and broadband users The e5commerce revenue models will be e$panded
Dinally# management will e$amine the feasibility of severing the partnership with their
72C'4 content and fulfillment partner in order to launch the direct5to5consumer
operation
This phase will also mar! the beginning of the diversified /ll networ! strategy
.anagement will begin to leverage the over ;<< domain names currently owned by the
All Company in order to establish the vast branded networ! of company owned "nternet
properties beginning with =/ll> The Company will ensure stability during this period of
e$ponential growth by maintaining a steadfast commitment to introducing sites with the
most compelling niche content and largest audiences firstE in this way the company will
increase its appeal# stic!iness# and revenue streams in a profitable manner
"n the third phase management will direct its attention towards vertically integrating the
various remaining operations that were previously outsourced to strategic partners# and
terminating their syndication agreements so they will be able to broadcast their own
original programming via their branded web properties The Company believes that their
(etwor! of domain names will have become valuable# revenue generating enterprises
that will ultimately position the company for an initial public offering or ac9uisition
.mpo'an'ly/ managemen' %!ll offe 'h!d pa'!es 'he a&!l!'y 'o o%n 'he! o%n
fanch!se !n 'he AllCompany ne'%ok &y a0u!!ng a s!'e o su&1s!'e unde 'he 2All3
name Dor e$ample# we could franchise out all of the websites related to
/llIIIIIIIBusiness# such as /ll(ew1or!Business# /llCaliforniaBusiness# and
/llDloridaBusiness 'imilarly# we could franchise out all websites related to /ll IIIIIII
?uide# such as /ll?eorgia?uide# /llTe$as?uide# and /llDlorida?uide
1; The .ar!et
The All Company will operate in the following industriesG
"nternet
Television 4roduction
4ublications
.erchandising34roduct 'ales
J
Target .ar!et
/lthough The All Company will be operating in several distinct industries# the primary
consumer target mar!et profile is uni9uely homogenous ?enerally defined as men and
women between the ages of 1J and JA# the target consumer mar!et can be further
classified as those people in this demographic that have "nternet access# have household
incomes in the range of :2A51<<#<<<# and are viewers of Tal! 'hows# 'oap Operas#
0eality5based 4rogramming# and Come 'hopping programming# and read many various
printed publications The target mar!et is also comprised of avid catalog shoppers and
coupon clippersE each of the aforementioned characteristics of our target mar!et will
collectively yield numerous revenue generating opportunities for The Company
Tal! 'how and 0eality5based Television .ar!et
The All Company firmly believes that the mar!et is open as never before for novel tal!
show and reality5based programming Cits such as 7r 4hil# Oprah# Kerry 'pringer# The
-iew# 'urvivor# The /pprentice# Dear Dactor# The Bachelor# and 0eal @ord have primed
the appetite of the Television viewing audience for increasingly more edgy and
controversial programming The All Company is also the beneficiary of numerous
industry relationships derived from highly acclaimed successes that will facilitate the
success of this division The All Companys 4roduction team is finely tuned in to the
demands of the audience and is currently developing several compelling and provocative
programs that are sure to be fan favorites in the 0eality and Tal! 'how genres# which
boast average daily viewers of over )A million /mericans according to (ielson ratings
The "nternet .ar!et
The ,' "nternet population is continuing to grow at an enormous rate "n 1888# L1
million /mericans surfed the "nternetE this number is e$pected to grow to 2<< million by
2<<A On a global basis# the number will increase from 1;2 million in 1888 to L<<
million by 2<<A# while global e5commerce spending is e$pected to rise from :111 billion
in 1888 to :21 trillion in 2<<J
'pecialty 4rint 4ublications .ar!et
The specialty print publications mar!et is currently very strong# as there are hundreds of
maga2ines devoted to a narrow sub&ect or targeted at a specific demographic /s reality5
based programming and tal! shows have become among the most popular formats in
television history# there will undoubtedly be a following of people who would be willing
to subscribe to learn more about their favorite television programs and be updated on
upcoming shows
M
Come 'hopping .ar!et
The All Company will offer many products to its customer base that fall within the
category of direct mar!eting products# which are typically found in catalogs# novelty
stores# and such programs as the Come 'hopping (etwor!# N-C# and -alue -ision The
consumer direct mar!et# is rapidly growing# highly successful# and is generating billions
of dollars each year among the three largest operators in the space .oreover# a new
study by The 4eppers and 0ogers ?roup and "nstitute for the Duture predicts that the
=Consumer 7irect (C7) channel will generate one of the largest scale shifts in economic
history accounting for 12 percent of all ,' retail sales by 2<1<O/s a result# by 2<1<
the Consumer 7irect channel is li!ely to affect more than 2; percent of all ,' retail
sales>
1; @ebsite 7escription
The initial web portals will all follow a very similar format and will be the one5stop
destination for anyone interested in learning more about their favorite shows or the
industry The websites will include the following featuresG
Content
Clear# *asy To 0ead# and ,ser Driendly
7irect5to5Consumer ?oods
Brea! 7own of "nterests
Chats
.essage Boards
'treaming .edia and -ideo Clips
Fin!s
"nteraction
'peciali2ed Content
0elated .erchandise
Nui22es# 4olls
Contests and 4romotions
*$clusive Columns @ritten by .embers
Fin!s to Other 'ites @ith 'imilar "nterests
(etwor! .ar!eting 4rogram for members
L
1A 0evenue .odel
The All Company will have a variety of revenue streams including the followingG
Television 4rogram 4roduction
.aga2ine 'ales
/dvertising 'ales
4roduction34ublishing Content 'yndication
(etwor! .ar!eting
7ata .ining
7irect To Consumer 'treamed 4rogramming
*5Commerce
Bul! 7iscount 'ales
7irect .ar!eting
Fin! 'hares
1M Dinancial 'ummary
The /ll Company 4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
*5commerce 0evenues :1#2)<#<<< :)#)8<#<<< :M#MM<#<<< :1J#8L<#<<< :;L#1<<#<<<
/dvertising 'ales 0evenues :M2#<<< :21J#<<< :M2<#<<< :2#1J<#<<< :A#<;<#<<<
.embership Fist 'ales 0evenues :1;#<<; :;8#<<< :12J#<<< :))J#<<< :L;<#<<<
4ublication 0evenues :1#A12#<<< :A#)MJ#<<< :1<#MA2#<<< :1L#L1J#<<< :2L#22;#<<<
T- 4rogram 4roduction 0evenues :1#A<<#<<< :)#<<<#<<< :;#A<<#<<< :;#A<<#<<< :;#A<<#<<<
(etwor! .ar!eting 0evenues :A1<#<<< :2#AA<#<<< :M#JA<#<<< :1A#)<<#<<<
To'al Sales :8/76;/<<8 :56/985/<<< :6=/85;/<<< :9</886/<<< :5<6/<<8/<<<
Cost of 'ales :1#JJ2#M8L :;#<8;#<<< :A#M1J#;<< :L#;;)#J<< :1J#A;J#<<<
'ales P .ar!eting Costs :)#<<<#<<< :A#<<<#<<< :1<#<<<#<<< :2<#<<<#<<< :)<#<<<#<<<
?eneral P /dministrative Costs :)#A1<#A18 :)#21A#118 :A#2)L#A18 :M#)A;#A<< :1<#M)J#A<<
-e' .ncome &efoe Ta>es ?:7/;89/757@ :675/;;5 :9/8=7/<;5 :58/=87/A<< :88/B65/9<<
Ta>es on .ncome :< :82#MA2 :2#1LA#2)2 :A#LAM#AJ< :1M#LLL#J<<
-e' .ncome Af'e Ta>es ?:7/;89/757@ :57A/56A :7/6BB/;8A :;/B;=/78< :6=/;76/A<<
8
"" O-*0-"*@
21 Bac!ground
The All Company will be participating in several distinct# yet interrelated industries that
are currently in the midst of a revolution tantamount to the period of time at the
beginning of the 2<
th
century commonly !nown as the ="ndustrial 0evolution> "ndeed#
the new =Technological 0evolution> of the 21
st
Century promises to yield significant
change to nearly every facet of both business methodology and everyday life
The most recogni2able product of the Technological 0evolution to date is undoubtedly
the advent of the "nternet# which will play a central role in The All Companys strategy
and daily operations 'pecifically# the "nternet has spawned the concept commonly
!nown as =convergence#> which generally refers to the theory (which is now an
indisputable certainty) that mainstream media# such as 4rint# 0adio# and Television will
soon be delivered via the "nternet# as opposed to the current broadcast and cable delivery
systems that have been in place for appro$imately 1<< and )< years# respectively
"n addition to the rapidly changing delivery methods of content# the content itself is of the
utmost importance to the Company# which will generate the vast ma&ority of its pro&ected
revenues by leveraging compelling content into a large customer base (both online and
offline)# which will then be translated into e5commerce# advertising# and other revenue
streams defined throughout this document The most relevant trend that the Company
will capitali2e upon is the strong movement towards the =Tal! 'how> format# and most
recently# the =0eality> format in television production /s defined in the ensuing sections
of this plan# the /ll Company will implement a novel approach in this# the pre5
convergence era# to melding compelling content both online and offline# in order to build
and subse9uently capitali2e upon the window of opportunity that has recently presented
itself for a new media conglomerate
/s the dust settles from the collapse of these myriad content# e5commerce# and "nternet
portal web sites# a host of invaluable lessons have become self5evident rules of the new
economy Dirst# economic vitality in the pre5convergence era cannot be attained through
advertising sales alone The second rule subscribed to by the company is that a company
cannot survive (save a select few) as a standalone Htraditional6 B2C e5commerce
enterprise The Company believes that portal sites# such as 1ahooQ# and "nternet 'ervice
4roviders such as /OF# have to this point ignored the needs of the online community and
have# therefore# alienated millions of current and would be customers by presenting their
content and e5commerce options in a way that is confusing to the average "nternet user of
today (and even more so to the vast ma&ority of those soon to go online) "n the end# it
seems apparent that there e$its a large# yet silent demand for a simple# yet rich all5
encompassing entity to fill this void
1<
The Company also believes that an "nternet company6s e5commerce model must also
reach far beyond traditional linear thin!ing by utili2ing mainstream# targeted content that
fully e$ploits its user base via diverse revenue streams Dor e$ample# it is now apparent
that a music5oriented site targeted at generations + and 1 cannot survive by simply
selling C7s# .4)s# T5shirts# and music tic!ets By doing so# such a site ignores the bevy
of shared interests of people in that demographic# while subse9uently relin9uishing
Hwould be6 revenues to other more speciali2ed web sites "n order to both attain and
maintain mar!et share# profitability# and overall success# an "nternet company must fully
e$ploit the plethora of demographic# psychographic# and economic data located in its
system in order to develop comprehensive product and service lines
22 Company 7escription
"ncorporated in 7elaware in 1888 and Cead9uartered in (ew 1or!# The All Company#
"nc has secured in e$cess of :;<<#<<< in seed capital and is currently in the process of
securing its ='eries /> round of financing# which will allow the Company to launch a
novel strategy that will give rise to a formidable media conglomerate The ultimate result
of our vision# however# will yield the first true one5stop destination for entertainment#
content# commerce# and interactivity# all of which will be under the control and direction
of The All Company
The All Company will initiate operations with the following four divisionsG
"nternet
Television 4roduction
4ublications
.erchandising34roduct 'ales
The Television 4roduction 7ivision will target the Tal! 'how and 0eality Television
segments of the television syndication# cable# and networ! industry .r Fiblic!6s
e$tensive pre5e$isting industry relationships in the field will allow the Company to
immediately delve into this highly lucrative industry with instant credibility .oreover#
the 4roduction team already developed several provocative treatments that the Company
anticipates will be sold to the T- industry The Company is currently shopping around
several provocative new television treatments @ith financing# the Company will have
the ability to tape several pilots# which it is certain will ma!e it an easier sell
The All Companys 4ublishing 7ivision will be inherently tied to the "nternet initiative#
both of which will be headed up by C*O Bill Fiblic!# who has held a number of !ey
roles in the publishing industry# including the successful leadership of a chain of wee!ly
newspapers .r Fiblic! has also developed many !ey industry relationships# as well as a
Hcelebrity status6 having appeared on over )<< tal! shows and been the sub&ect of a @all
'treet Kournal /rticle and a 7ateline (BC feature "t is currently conceived that the two
divisions will collaborate on developing and mar!eting related properties# in order to
forge a powerful bric! and mortar strategy that will leverage spiral mar!eting
opportunities# &oint sales initiatives and merchandising which will form the core of our
(ew .edia strategy
11
Dor e$ample# The All Company currently anticipates that it will launch its Tal! 'how
(and 0eality 4rogramming) publication and websites (alltal!showscom#
allsoapoperascom# and allrealityshowscom) simultaneously This dual presence# both
online and offline will foster the growth of each property in a number of ways Dirst# by
ma!ing our content easily accessible to "nternet users and the not5so5net5savvy ali!e# we
will attract rather than alienate potential customers 'econd# each property will lend
e$posure and credibility to the other# which will lead to increased maga2ine sales
(alltal!showscom# allrealityshowscom# and allsoapoperascom will ardently promote its
maga2ine within the site)# and the maga2ine will undoubtedly and dramatically increase
the number of uni9ue users that visit the site each month Third# the Company6s sales
staff will be able to solicit both of the related properties to each prospective advertiser
simultaneously# which will increase our revenues without significantly affecting our
costs /s The All Company e$pands# it will be able to e$ponentially increase the
effectiveness of these strategies as each of the Company6s over ;<< domain names (each
of which begins with =all>) will spawn a maga2ine counterpart# and the Company can
utili2e advanced profiling technology to ascertain the tastes of each individual user#
which will allow the company to utili2e web sites and publications that are not
necessarily directly correlated to each other in order to promote other All Company
properties
/s each of these sites are introduced# The All Company will be able to generate
substantial revenues from e5commerce# referral fees from product sales (such as lin!s to
/ma2oncom for Oprah @infrey6s boo! recommendations)# Online (etwor! .ar!eting#
and streamed infomercials (which the Company has labeled 7irect5to5Consumer
'treamed 4rogramming or =72C'4>) from theweb sites
The company chose allgoodluc!com as their entry point into the "nternet for several
important reasons

Fittle or no competition in these genres
Farge# active# and loyal mar!et
'ocially and economically homogeneous
(o pre5e$isting "nternet brand loyalties
.ost in this group will ma!e many purchases
The other =/FF> sites introduced by the company will include content as its primary
force for an active audience The content will consist of all types of information the
consumer is loo!ing for in a particular category " can easily be described as a newspaper
section# or a maga2ine devoted to a particular interest
These aforementioned characteristics will lend themselves to an array of traditional and
uni9ue revenue streams# which will includeG
/dvertising
/pparel and novelty goods
Catalogs
Couponing
7irect5to5Consumer 4rogramming (ie Come 'hopping)
(etwor! .ar!eting (.F.)
12
The primary purpose in securing and utili2ing the =all> strategy is to produce a networ!
of company controlled# content driven# easily navigated templates that cover a substantial
range of sub&ect matter whereby our online networ! becomes the average "nternet user6s
entire web e$perience ,ltimately# as this goal becomes closer to a reality# The All
Company will control a substantial percentage of all e5commerce revenues generated on
the "nternet as our users will have ever5decreasing reasons to leave the site
1)
""" B,'"(*''3?0O@TC 'T0/T*?1
)1 4hase " (Faunch)
,pon further capitali2ation# The All Company will commence its first phase of
operations# which will include hiring additional !ey management# filling out the Board of
7irectors# and securing the vital partnerships re9uired in launching the initial web
properties The Company anticipates a very short development period that will spawn
their hard launch within ) months from completing this first round of "nstitutional
financing This short &ourney to inception will be accomplished via strategic
partnerships# e$isting relationships of the management team# and their general phase one
strategy of partnering with e$isting companies to provide content# commerce# and
technology whenever possible
The /ll Company introduced its first live web portal# allgoodluck.com in 2<<A The site
is an * Commerce site# selling their products under the brand =Power of Faith> The
Company believes the mar!et for GOOD LUCK products is wide open# and they have
developed several uni9ue products including a =Power of Faith> SLOT CLOTH to be
used on 'lot .achines for GOOD LUCK
Their =Power of Faith> product line includes Blessed Candles# ?ambling Bits# 'lot
Cloths# 'pecially 'cented 'piritual 4erfumes and Colognes# Bath Oils# Corseshoes#
?emstones# 0ed Bendels# "ncense# /unt Carmen6s 4ower Bits# and a 'pecial Dloor @ash
The Company believes the profit potential of this site can be enormous# and also assist in
implementing this business plan
The Company is planning to introduce several other websites sites shortly with the
=ALL> brandE one will utili2e =lin! shares> for shopping sites
This stage will include the launching of web portals# which can include but are not
limited to alltal!showscom# allsoapoperascom# allrealityshowscom#
allhomeimprovementscom# allartsandcraftscom# alldietingcom# allfreesamplescom
The launching of the initial T- websites will be complemented with the simultaneous
entrance into tal! and reality programming 7uring this first phase# the Company6s team
will also launch a tal! show and reality maga2ine# which will most li!ely be labeled =/ll
Tal! and 0eality>
4rior to this stage# the Company only had the ability to shop written treatments to he
industry without the ability to produce a 4ilot
The Company will 9uic!ly e$pand their internal production company to create additional
original H0eality T-6# HTal! 'how6# and 7ocumentary oriented programming (initially for
syndication and cable) The Company is certain it will be easier to sell a television show
if it has the funds to produce a pilotThey anticipate having the capability to launch
1;
several additional sites each monthafter the initial steps in phase one have been
completed
This phase will last appro$imately 12 to 1L months and will serve to provide proof5of5
concept for the company in a highly cost5effective manner# as well as time to position the
company to enter the second phase
)2 4hase "" (?rowth)
Once the Company has achieved the goals set forth in their phase one strategy# The All
Company will aggressively implement phase two of the growth strategy The milestones
that were set forth in phase one will have provided the company with brand recognition#
superior e5commerce models# and a large# active user base "n this phase# we will launch
a new web site designed for the early stages of "nternet3Television convergence and
broadband users @e will e$pand our e5commerce revenue models Dinally# we will
e$amine the feasibility of severing the partnership with our 72C'4 content and
fulfillment partner in order to launch our own direct5to5consumer operation
1A
This phase will also mar! the beginning of our diversified /ll networ! strategy They
will begin to leverage the over ;<< domain names currently owned by the All Company
in order to establish the vast branded networ! of company owned "nternet properties
beginning with =/ll> They will ensure stability during this period of e$ponential growth
by maintaining a steadfast commitment to introducing sites with the most compelling
niche content and largest audiences firstE in this way the company will increase its appeal#
stic!iness# and revenue streams in a profitable manner
'pecifically# the Company pro&ects that their e$pansion efforts will lead to the inception
of the following /ll Company properties during the second phase of ?rowthG
Cobby 'ites (eg allartsandcraftscom# allhomeimprovementscom)
Business 'ites (eg allnewyor!businesscom)
'tate ?uides (eg allcaliforniaguidecom#)
Dood 'ites (eg allcuisinecom# alldietingcom# allspecialtyfoods#
allentertainingcom)
Celp 'ites (eg alllegalhelpcom# allcomputerhelpcom# allfinancialhelpcom)
These three categories have in common the most desirable attributes from the company6s
perspective Dirst# they will appeal to large# yet definable mar!ets which are a 9uality
that will appeal to our advertisers and dramatically increase our revenues 'econd# the
ma&ority of the content that will be re9uired to entice our users to the site will be readily
available and supplied by sponsors# individuals users# and advertisers Fastly# each of
these sites could be easily transformed into a printed publication that would generate
additional revenue for the company
The Company pro&ects the second phase of operations will commence during the second
year of operations# and will culminate with the onset of phase three by the beginning of
year four
)) 4hase """ (-ertical "ntegration3*$it)
The third phase of The All Companys strategy will begin upon satisfactory mar!et
penetration of "nternet3Television convergence (whereby a significant portion of our
target mar!et is receiving their television content via the "nternet) /t this time# they will
direct their attention towards vertically integrating the various remaining operations that
were previously outsourced to strategic partners# and terminating their syndication
agreements so they will be able to broadcast their own original programming via their
branded web properties The Company also believes that their (etwor! of domain names
will have become valuable# revenue generating enterprises that will ultimately position
the company for an initial public offering or ac9uisition .mpo'an'ly/ 'hey %!ll offe
'h!d pa'!es 'he a&!l!'y 'o o%n 'he! o%n fanch!se !n 'he AllCompany ne'%ok &y
ac0u!!ng a s!'e o su&1s!'e unde 'he 2All3 name Dor e$ample# they could franchise
out all of the websites related to /llBusiness# such as /ll(ew1or!Business#
/llCaliforniaBusiness# and /llDloridaBusiness 'imilarly# we could franchise all of the
websites related to /ll?uide# such as /ll(ew1or!?uide and /llCalifornia?uide

1J
"- ./(/?*.*(T T*/.
;1 .anagement
Bill Fiblic!# Chairman of the Board# and 4resident
Bill is a seasoned &ournalist# having run a chain of wee!ly newspapers# where he oversaw
editorial# sales# and production staffs .r Fiblic! also has an e$tensive bac!ground in
public relations# advertising# and mar!eting Ce was the founder of Ovation 4ublic
0elations and 4ublicity "nc# servicing small cap companies and political campaigns .r
Fiblic! also hosted a daily radio show Ce has served on the board of directors of many
cultural# civic# and charitable organi2ations .r Fiblic! holds a dual B/ in 4olitical
'cience3'ociology and Kournalism3.edia Television viewers !now him from his over
)<< tal! show appearances Ce has been featured on the front page of The Wall Street
Journal# Dateline NBC# New York Magazine# and by every other ma&or news outlet and
tal! show .illions !now Bill as the Kudge on Ricki Lake# where he delivered her highest
ratings .r Fiblic! also appeared on the /BC sitcom Maybe This Tie# and has been
named =The 'po!esman of the 4eople> by the media .ost recently# .r Fiblic! made a
successful return to the Ricki Lake Show as a feared and revered 7rill 'ergeant
7r 0obert 0eiss# Chief Operating Officer
7r 0eiss is a renowned lecturer on time management# stress reduction# and health related
issues Ce currently manages Bron$ Office 'upport# a multi million5dollar management
company for medical practices 7r 0eiss oversees a staff of 1A< Ce served in a similar
capacity for (ew 1or! Total Cealth Care .anagement The (ew 1or! Chiropractic
Council named 7r 0eiss =Chiropractor of the 1ear> in 188J Ce has been district
representative and *$ecutive Officer of the Council for the past L years 7r 0eiss served
as Chairman of (ew 1or! 'tate6s most successful Chiropractic Convention Cis
philosophy =that the success of any pro&ect is dependent on the communication amongst
team members#> and his wide range of managerial e$perience will be a big asset to the
Company
7ere! /lger# *$ecutive *ditorial *ditor
7ere! is a seasoned &ournalist and writer spending over 2< years in the business .r
/lger held the position of *ditor "n Chief for a chain of wee!ly newspapers Cis
responsibilities included writing news articles and overseeing the editorial staff .r
/lger is also a fre9uent contributor to several daily newspapers including New York
News!ay# and has written news and feature articles for several popular websites
including# Tom4ainecom# Cistory(ews(etwor!org# and 4if.aga2inecom Ce is a
graduate of (ew 1or! ,niversity and has an .D/ in fiction writing from Columbia
,niversity
1M
Kason Clute# -ice 4resident .ar!eting
Kason has a bac!ground in 0etail and Casino .anagement .ar!eting for over M years Ce
has directed and served on .anagement teams that have generated annual revenues
between seven and ten million dollars Ce is also a web designer# currently serving as a
web master for several "nternet sites .r Clute6s uni9ue vision and talents will be a great
asset to the /ll Company
Kohn 'tenger# 7irector of Corporate 'ynergies
.r 'tenger will bring his broad range of e$perience in Computer .anagement# Dinance#
.ar!eting# 'ales# and .erchandising to the Company .r 'tenger will oversee the
synergies between the various segments of the Company Ce will create# mar!et# and
pac!age the Company%s properties# which will include T- 4roduction# "nternet#
4ublications# and .erchandising
"ra 'eidenfrau# 7irector of 'trategic Communications
.r 'eidenfrau will bring his vast bac!ground in computer science#
communications# and networ!ing to the Company .r 'eidenfrau will oversee all
of the interactive properties of the Company# including all e5commerce and
technological development Ce will be responsible for the membership# chat#
message boards# surveys# and will wor! closely with our outside vendors .r
'eidenfrau will also oversee the synergies of interaction in the Company%s
print and T- properties
Timothy Femp!e# /dvertising and .ar!eting 7irector
Ce has spent over seventeen years in advertising and publishing .ost recently .r
Femp!e serves as .ar!eting 7irector for a ma&or national maga2ine
;2 Board of 7irectors
Bill Fiblic!# Chairman of the Board and 4resident
7r 0obert 0eiss# Chief Operating Officer
Kohn 'tenger# Board .ember
Kason Clute# -ice 4resident
Beith Blein# -ice 4resident
Beith will bring his vast !nowledge in advertising# public relations# and mar!eting to the
Company Ce is regarded as an authority in promoting and representing consumer and
lifestyle products .r Blein is a partner in .'/ /dvertising P 4ublic 0elations Cis
firm6s roster of well5!nown clients includes Brother *lectronics# 'harp @atches# and C"4
Cealth 4lans They bill out over :A< million annually The company%s "nternet division
represents many financial# entertainment# and lifestyle companies 4rior to his present
1L
position# he headed the company%s public relations division .r Blein also headed the
communications division for one of /merica%s largest wine and spirit distributors#
Charmer "ndustries Ce was also vice president and director of advertising for a leading
wine and li9uor trade publication# Be"erage Market .r Blein also served as -ice
4resident of 4ublic 0elations for 'amuel Brasney /ssociates# a publicity firm
speciali2ing in lifestyle products

7avid Beisman# Board .ember
7avid has spent his entire professional life in business# publishing# government# and as a
highly regarded political consultant Ce is presently 4resident of (ortheast Bron$
4rinting and ?raphics and Co54ublisher of a chain of wee!ly newspapers in (ew 1or!
City /mong his publications is The Bron# Ties Re$orter# the largest circulated
newspaper in the Bron$ .r Beisman also served as publisher of the %ueens Tribune#
with nine editions Ce was responsible for the daily and financial operations of the
largest and most profitable property of publicly traded (ews Communications Ce was
also a partner in the highly respected mar!eting firm .ichael Corey /ssociates

0uth 'hans!e# Board .ember
0uth is Chairman of the Board of webappletscom# a firm speciali2ing in applets for the
"nternet These include but are not limited to chat# message boards# and scripts for web
sites .rs 'hans!e is also a faculty member for The (ew 1or! City Board of *ducation
/llen *c!ers# Board .ember
/llen *c!ers is Chairman of '.* *nterprises# a firm speciali2ing in web design .r
*c!ers has over 2A years e$perience in Computers Chase .anhattan Ban! has employed
him since 18L<# where his duties included Technology .anager for '7. 'ystems#
4erformance 'pecialist# 'ystems /rchitect# (etwor! 7esigner# Technology 4lanner#
.anager of (etwor! 'ystems 4rogramming# and (etwor! and .,' 4rogrammer Ce
also served as 'ystems 4rogrammer Operations /nalyst for Broo!lyn ,nion ?as# and
4rogrammer for 'perry 0and Corp Cis vast computer !nowledge will be a big asset to
the Company .r *c!er6s holds a .aster of 'cience and Bachelor of 'cience 7egree in
Computer 'cience
7r ?ary (ovets!y# Board .ember
7r (ovets!y has vast e$perience in private placements and various startup companies
Ce is -ice Chairman of 0adiology at 0ush (orth 'hore .edical Center in "llinois 7r
(ovets!y is a partner in the (orth 'hore .0"3CT Centre# and 4resident of its .edical
'taff Ce is involved in numerous venture capital pro&ects# and has e$tensive business
e$perience
18
- TC* ./0B*T
A1 Overview
The All Company will operate in the following industriesG
The "nternet
4roduction
4ublication
.erchandising34roduct 'ales
A2 Target .ar!et
/lthough The All Company will be operating in several distinct industries# the primary
consumer target mar!et profile is uni9uely homogenous ?enerally defined as men and
women between the ages of 1J and JA# our target consumer mar!et can be further
classified as those people in this demographic that have "nternet access# have household
incomes in the range of :;<5MA#<<<# and are viewers of speciali2ed branded T- 4rograms
such as Tal! 'hows# 'oap Operas# 0eality 'hows# and Come 'hopping programming
The target mar!et is also comprised of avid catalog shoppers and coupon clippersE each
of the aforementioned characteristics of the Company6s target mar!et will collectively
yield numerous revenue generating opportunities for The Company
A) The "nternet .ar!et
The ,' "nternet population is continuing to grow at an enormous rate "n 1888# L1
million /mericans surfed the "nternetE this number is e$pected to grow to )<< million by
2<<A On a global basis# the number will increase from 1;2 million in 1888 to L<<
million by 2<<A# while global e5commerce spending is e$pected to rise from :111 billion
in 1888 to :21 trillion in 2<<J
2<
@ithin the general "nternet space# there are several very positive indicators
that our target mar!et is large and activeG
Shae of US +e& )opula'!on (y .ncome
4ercent
Unde
:69K
:6918<K :8<1=<K :=<1B9K :B915<<K :5<<K C
June 5AAA M8 1J2 2L) 1)< 1;L 18M
June 6<<< 8M 1LM 2M) 12M 1)L 1M8
'ourceG .edia .etri$
The /ll Company believes that our cost5conscious target customer base is
responsible for the success of the top A rated department store sites# all of
which appeal directly to their demographic and economic profilesG
21
The /ll Company will benefit by operating in the most active sector of the
"nternetG
Our target demographic groups hold four out of the top five positions in
"nternet accessG
22
A; Television 4roduction .ar!et
The Television production mar!et is a highly competitive space in which success is
primarily based on three concernsG
5. T!m!ng
6. $ela'!onsh!ps
7. Dual!'y
"n terms of timing# the company firmly believes that the mar!et is open as never before
for novel reality and tal! show programming Cits such as 'urvivor# The /pprentice#
Kerry 'pringer# and Oprah have primed the appetite of the Television viewing audience
for increasingly more edgy and controversial programming The All Company is also
the beneficiary of numerous industry relationships derived from highly acclaimed
successes that will facilitate the success of this division The All Companys 4roduction
team is finely tuned in to the demands of the audience and is currently developing several
compelling and provocative programs that are sure to be fan favorites in the 0eality and
Tal! 'how genres# which boast average daily viewers of over )A million /mericans
according to (ielson ratings
AA Come 'hopping .ar!et
The Come 'hopping .ar!et# or consumer direct mar!et# is rapidly growing# highly
successful# and is generating billions of dollars each year among the three largest
operators in the space (Come 'hopping (etwor!# N-C# and -alue -ision) .oreover# a
new study by The 4eppers and 0ogers ?roup and "nstitute for the Duture predicts that the
=Consumer 7irect (C7) channel will generate one of the largest scale shifts in economic
history accounting for 12 percent of all ,' retail sales by 2<1<O/s a result# by 2<1<
the Consumer 7irect channel is li!ely to affect more than 2; percent of all ,' retail
sales>
This encouraging report becomes monumental when the fact that AM8R of The Come
'hopping (etwor!6s and J21R of N-C6s audience is 2A5A; years of age is ta!en into
account
2)
/dditional evidence suggests that our 72C'4 revenue model is perfectly suited for our
target mar!etG
*ighty5three percent of ,' consumers made a purchase through direct5
to5home shopping channels during 1888# and 2A percent of this group
bought products online
Two out of five people who watch home shopping programs have made a
purchase# according to research by the /ragon Consulting ?roup
Television5shopping consumers fre9uently are married and between )A
and A; years old Of households with incomes between :A<#<<< and
:MA#<<<# AM percent of the people who watched a television5shopping
channel made a purchase# and are repeat customers
"n many cases# relevant personalities promote their own products on the
home shopping channels (eg 'usan Fucci of 7ays of our Fives6 s!in care
line which is featured e$clusively on C'()
AJ Competitive /nalysis
The All Company will enter a highly fragmented and underserved mar!etplace with
regards to competition Currently# there are no professional sites speciali2ing in Tal!
'how and 0ealty T- programming# and only a few sites speciali2ing in standalone 'oap
Opera content (such as 'oapOpera7igestcom) Because the Company strongly believes
that their target audience6s collective genres of interest span all three aforementioned
areas# they will have a distinct competitive advantage over the single5genre web sites
from a content perspective as they will provide a one5stop destination for their target
audience /dditionally# all of their sites will boast interactive features and an innovative
revenue model that further separates The All Company from "nternet based competition
Thie initial offline enterprises# the production company and the Tal! 'how publication#
are similarly in enviable positions @hile competition is steep in the production industry#
there e$ists an omnipresent demand for the type of programming that our team has
already successfully created and delivered @ith regard to their proposed Tal! and
0eality 'how maga2ine# no current competition e$ists
Once all points have considered# it becomes apparent that even in its early stages# the /ll
Company will possess uni9ue competitive advantages rendered from superior and diverse
services# content# products# and strategies

2;
-" ./0B*T"(?
J1 Overview
The All Companys initial web sites# alltal!showscom# allsoapoperascom# and
allrealityshowscom will be mar!eted to potential users via a variety of methods
"nternet /dvertising
Traditional /dvertising
4romotions
4ublicity
The sites themselves will be mar!eted primarily as a convenient location to learn more
about their favorite programming# interact with guests and each other# and get e$clusive
content# interviews# and products relating to their favorite shows /s the company
evolves# their users will !eep informed of new products# services# and content via new
mar!eting and promotional campaigns
J2 "nternet .ar!eting
The All Company will employ several methodologies of "nternet mar!eting# spearheaded
by an aggressive sponsorship and banner campaign# a strong viral mar!eting program#
and prominent search engine placement @henever possible# the /ll Company will barter
for advertising in lieu of a cash purchase in order to conserve funds
Banners and 'ponsorships
The /ll Company will see! to place sponsorship buttons and banner advertisements on
web sites with similar demographic target mar!ets *$amples of such sites includeG
.n'ene' Se"!ce )o"!des
/OF
(etSero (recently merged w3 Kuno)
.'(
)o'al S!'es
1ahoo
?oogle
*$cite
Fycos
,n'e'a!nmen' Con'en' S!'es
*onlinecom
Official 4rogram 'ites
Commece S!'es
@almartcom
'earscom
KC 4ennycom
2A
Banners and 'ponsorships have become the standard method of "nternet advertising# and
are placed using ad5serving technology that inserts the ads according to the specific
demographic desired by the advertiser Both will be purchased from the outset# as well as
throughout the life of the company in order to reach as much of our target mar!et as
possible The most cost5effective way to purchase banners and sponsorships is through
an advertising networ!# such as 7oubleClic!# which is a company that represents a large
group of sites This lowers the cost of the ads due to the high volume of ads the networ!
places By purchasing ads through the ma&or networ!s and selected sites# The /ll
Company6s sites will be promoted in a highly effective manner to our target audience
The All Company will also register with all of the ma&or search engines and utili2e !ey
words effectively to attract interested users They will employ an outside firm to ensure
optimal placement and effectiveness in this respect
*lectronic .ail /dvertising
The All Company will use e5mail to directly invite and solicit potential customers that
represent the profile of their target mar!et They will ac9uire e5mail lists fromG
7irect .ailing Fist companies
4artners
7ata Bases
Their e5mails will be designed to invite these prospective customers to the =/FF> site in
a friendly# non5intrusive manner The simple ac9uisition of e5mail lists presents a
virtually free opportunity for The All Company to invite millions of prospective users to
en&oy the benefits of various web sites
They will employ a Hviral mar!eting6 approach to their e5mail advertising campaign by
designing entertaining content within the e5mails that users will naturally want to forward
onto their friends Dor e$ample# to advertise /llTal!'howscom# they could send an e5
mail with ris9uT# entertaining footage from the Kerry 'pringer show /lso# they could
include promotional incentives or contest opportunities to instigate people to visit their
websites
Cost per /c9uisition
The Company will see! to ac9uire new users by entering into Cost 4er /c9uisition (C4/)
deals with other registration based sites This will allow the company to fi$ its
ac9uisition costs below the pro&ected revenue per user The Company feels that C4/
campaigns provide a superior 0O" to traditional banner advertising as the costs are
determined based solely on the success of the campaign
J) Traditional /dvertising
0adio /dvertising

Once The All Company achieves set traffic and client goals# and has sufficiently
saturated the web medium# they will begin a limited and speciali2ed radio campaign /
successful radio campaign fulfills two general conceptsG reach and fre9uency 0each
refers to the number of people who heard the messageE while fre9uency indicates the
number of times those people heard the message @hile the "nternet has spar!ed a dawn
for the /merican economy# it has also created problems for advertisers in traditional
media @ith a limited amount of inventory# the broadcast companies in both radio and
television have been able to raise the rates 251< times from previous levels @hile radio
remains an important part of a mar!eting campaign# the buys must be made in accordance
with standard reach and fre9uency goals
"n effect# the buy may be limited to fewer mar!ets# radio stations within a mar!et# or
both 0adio traffic report sponsorships# once considered a supplement to radio
advertising# have increasingly become a popular alternative to radio for smaller bric! and
mortar businesses# as well as "nternet companies (including buycom# /OF# and a host of
others)
4rint /dvertising
The All Company will mar!et its properties in various entertainment5oriented print
publications @hile this is very important to reach the end5user# it is also crucial to
promote e$posure to media streaming viewers 4rint /dvertising will further promote
brand awareness# which will help persuade industry e$ecutives to advertise on The /ll
Company6s site / well5branded "nternet site can command significantly higher
advertising rates than a lesser5!nown web site
Trade publication advertising also reaches media persons that follow the entertainment
industry The media may provide more press coverage if The All Company appears to
have a presence in the mind of the conventional media rather than stic!ing solely to web
advertising
T- /dvertising
Television advertising will become an option once The All Company has grown
significantly in a few years The best programming to advertise on will be entertainment
shows that are broadcast via both traditional television# as well as the "nternet @e will
advertise on the shows that appeal most to our 1J5AA year old target demographic
audience
J; 4romotions
Contests are a great way to persuade users to visit the site 'imilar to radio and music
television promotions# contests li!e winning a trip for two to the set of a show or even a
part as an He$tra6 on a broadcast program would create word5of5mouth and help drive
brand awareness and site loyalty They are also an e$cellent way to gather the
demographic information# such as e5mail addresses of our users The All Company can
use these responses to better target it6s advertising as well as constantly improve the
product 9uality One of our best promotional vehicles# however will undoubtedly be
regular T- tal! show appearances by C*O Bill Fiblic!# who has been featured and3or
participated on several popular shows (eg 0ic!i Fa!e) .oreover# The All Company
will regularly e$plore cross5mar!eting and sponsorship opportunities with each show
JA 4ublicity
The/llCompanycom will engage a 4ublic 0elations firm to promote its service and drive
brand awareness through consumer and trade press Farge metropolitan newspapers and
radio stations and entertainment print publications are ideal media outlets to e$pose
articles and stories concerning The All Company
-"" 0*-*(,* .O7*F
M1 Overview
The All Company will have a variety of revenue streams including the followingG
Television 4rogram 4roduction
4ublication 'ales
/dvertising 'ales
4roduction34ublishing Content 'yndication
(etwor! .ar!eting
7ata .ining
7irect To Consumer 'treamed 4rogramming
*5Commerce
Bul! 7iscount 'ales
M2 /dvertising 'ales
'ales from "nternet advertising available on our web sites will be generated fromG
Banner /dvertising
'ponsorship /dvertising
4op5up /dvertising
'!y 'craper /dvertising
0ich .edia /dvertising
"/B ("nternet /dvertising Board) /dvertising
*5.ail 'ponsorship /dvertising
The All Company plans to generate additional revenue by distributing advertiser5
supported updates to our user base
0ich .edia
4artnering companies will be given the opportunity to mar!et products through a new and
innovative form of advertising technology called Hrich media6 This multimedia format
allows sponsors to use audio3video clips presented on ad banners on
The/llCompanycom
Cost per /c9uisition 'ales
The Company will also generate revenue by entering into Cost 4er /c9uisition (C4/)
deals The Company will promote these deals as part of the registration process# and will
promote them to registered users on the site and through email These deals are attractive
to advertisers because they offer a fi$ed ac9uisition cost# and because they allow
advertisers to leverage the Company%s data for their own use
M) 4roduction34ublishing Content 'yndication
There will be an aggressive campaign to syndicate The All Company content including a
media streaming news pac!age and media streaming listings to online newspapers# search
engines# "nternet 'ervice 4roviders ("'46s)# 4ortals and to any site interested in providing
media streaming information to their users Durthermore# The All Company will solicit
this content to traditional broadcast outlets including T-# 4rint# and 0adio This content
could be offered on a daily or wee!ly basis to help drive revenue# brand awareness# as
well as a lin! bac! to The/llCompanycom
M; (etwor! .ar!eting
The All Company will offer its membership user base the opportunity to sell products
online in a networ! mar!eting fashion The Company will partner with companies to
offer select products that are appealing to our target customer profile *$amples of such
products include vanity products (s!in care# weight loss products# breast enhancement#
etc)# health products (creatine# vitamins# etc)# and cleaner products (laundry# home
cleaning# etc)
The All Company will offer a compensatory incentive plan to all members# which allows
them to earn enormous profits by selling the products# attracting new members into the
system to sell these products# and by these new members# in turn# attracting additional
members into the All Company networ! as salesmen *ach member gets compensated
with a percentage of all sales made by members underneath their Hpyramid6 of members
that have entered the networ! directly or indirectly due to them The closer that each
member is underneath them within the Hpyramid6 (number of degrees away)# the greater
the percentage of compensation# they receive as a result of sales made by that member
This strategy will be instrumental in generating additional revenues# attracting new online
users (new networ! members and word5of5mouth)# establishing brand loyalty among
e$isting users# and generating additional revenues /ll new members of the networ! will
establish a sub5website within the All Company networ!# which allows them to manage
their sales campaign and order new products for sale
MA 7ata .ining
/s target mar!eting is an important criterion for many sponsors# The All Company will
gather data on its users This data includes demographic information# trac!ing where
users go on the site as well as what streams and sites users are visiting @ith this data#
advertisers will be able to tailor campaigns to time 2ones# demographics# and more
MJ 7irect to Consumer 'treamed 4rogramming
The All Company %!ll !n'oduce 'o 'he .n'ene' D!ec'1'o1Consume S'eamed
)ogamm!ng ?D6CS)@E 'he %e&1e0u!"alen' of 'ad!'!onal D!ec'1'o1Consume
pogamm!ng found on 'ele"!s!on channels such as The Home Shopp!ng -e'%ok
?HS-@ and D#C The 72C'4 model was devised e$clusively by the All Company after
mar!et analysis revealed a significant correlation in the demographic# psychographic# and
economic profiles between the audiences of Tal! 'hows# 'oap Operas# 0eality
4rogramming# Come 'hopping Broadcasters# and infomercial viewersE in effect# they are
one in the same
The All Company anticipates securing a strategic partnership with a ma&or home
shopping broadcaster and several direct response companies# whereby we will stream
two5minute audio3visual files to their computers via the alltal!showscom and
allsoapoperascom# and allrealityshowscom portal sites in e$change for a percentage of
the cost of the good The infomercial file will be streamed unbe!nownst to the user while
they are interacting with the site during the television broadcast of the soap or tal! show#
and will subse9uently Hpop up6 on their screen simultaneously with the standard broadcast
commercial airing on their television sets /s the Company trac!s each user6s individual
Hweb surfing6 habits and learn more about their interests through promotions and other
data mining activities# they will be able to ascertain the precise types of products and
services that pi9ue each user6s interest# and their 72C'4 model will continue to evolve
into an increasingly effective revenue model
MM Television 4rogram 4roduction
The All Company will produce appro$imately three pilots per year# which will mostly be
reality5based T- and tal! show formats The All Company will present these pilots to
production companies to see if they garner interest "n the case that a production
company is interested in a particular pilot# they will pay a license fee for the rights to
produce this television program The license fee is re5negotiable every year and this fee
is directly dependent upon that show6s success during the preceding year
-""" 40O7,CT' /(7 '*0-"C*'
L1 @ebsite 7escription
As !' s'ands/ ou go%'h s'a'egy has &een caefully mapped 'o follo% 'he foecas'ed
e"olu'!on of 'he .n'ene' o"e 'he ne>' se"eal yeas/ spec!f!cally %!'h egads 'o 'he
con"egence of Tele"!s!on and 'he .n'ene'. The initial functionality of the two
flagship sites# however# will closely resemble the successful model used by many
television outlets which supplements their Television broadcast of programs such as with
statistics# biographies# trivia# polls# promotions# games# and other engaging features via
their (etwor! web site The initial services will include Chat# .essage Boards#
4ersonali2ation Tools# 4romotions# show5relevant information# and other features
designed to generate stic!iness# site loyalty# and traffic# all of which will translate into
substantial revenues to be derived from our primary revenue streams The Company6s
primary mission in the first two phases will be to cross5brand their two web properties
with their respective content creators# thereby establishing a strong loyalty to their initial
sites
The guiding principles of every web property in the All Companys networ! will be
threefoldG
1 'implicity
2 /esthetic /ppeal
) Dull 0ange of Deatures
The Company believes they can establish an unparalleled level of customer satisfaction
that yields strong brand loyalty# which will directly translate into tremendous revenues
As 'he! !n!'!al %e& pope'!es shae many of 'he same a''!&u'es and focus on a
'ele"!s!on foma'/ alleal!'ysho%s.com/ all'alksho%s.com/ and allsoapopeas.com %!ll
&e des!gned %!'h a "!'ually !den'!cal foma' and %!ll offe 'he same use1f!endly
fea'ues.
+e&Apple's
The /ll Company will use @eb/pplets for its website development and web design
@eb/ppletscom is committed to developing client3server applications for the @orld
@ide @eb for the purpose of facilitating user communities on the "nternet "ts current
product line consists of a suite of Kava /pplets and servers which wor! =behind the
scenes> to provide a more engaging and user5friendly e$perience for site visitors
The @eb/pplets product line offers the following featuresG
/llows site users to instantly communicate with each other in a variety of
ways via an already running communications engine and an interface
which is dynamically served to the users without the need for involvement
by the site itself
4rovides the loo! and feel of applications they are already used to using
and the windows# buttons# etc of the operating system they are currently
using through the use of Kava Foo! and Deel (KF/D) technology and the
Kava /bstract @indowing Tool!it (/@T)
4rovides the users with instant feedbac! and response without the need for
page reloads
4rovides users with an easily discernable and clearly mapped interface#
using colors# styles# and icons# to allow the user to feel comfortable using
the applets
/pplets are dynamically inserted into CT.F and communication is then
opened directly between the users and @eb/ppletscom# bypassing the
need for setup or maintenance by the webmasters
/ll /pplets are written in accordance with the specifications of Kava
11# allowing it to run on 8AR of the world6s web browsers
Communication is achieved via Kava 'oc!ets technology# our own @.4
messaging system# and our own *nhanced 'ervlet /rchitechture (*'/)
This allows our messages to be passed as 9uic!ly as possible across the
"nternet without many of the bottlenec!s that slow down most
applications
,nli!e normal web communication# where small changes in content
re9uire re5re9uesting all displayed information from the server# our
products are written to re9uest only updated information and redraws the
rest from memory
Our servers run off fast machines with one of the fastest connections to the
"nternet available and handle all communications other than CTT4
re9uests to ensure that performance is &ust as strong on small# less
e$pensive web sites as it is on the ma&or ones
L2 Tal! 'how30eality 'how3'oap Opera 0elated
.erchandise
/s the initial online properties of the "nternet will be focused on the Tal! 'how# 'oap
Opera# and 0eality 'how genres# this merchandise will be primarily limited to the
followingG
/pparel
Collectibles
-ideos
Boo!s
*$amples of the goods that we will offer include Tee 'hirts# Tote Bags# and hats These
items will be branded with specific tal! show logos# collo9uial catch phrases such as
=1ou ?o ?irl> and ="6m the only pervert who hasn6t been on 'pringer> and specific soap
opera phrases li!e =There "s no 7ay @ithout .1 7/1'> and =.y Fight is /lways
?,"7"(?>) 'pecific reality5based T- phrases such as =" Can6t 'urvive without
',0-"-O0> and =" live in The 0*/F @O0F7> The company firmly believes that
items such as the aforementioned will resonate strongly with our target audience and will
generate substantial revenues
L) 7irect5to5Consumer ?oods
Our 72C product line mirrors the typical items featured on Come 'hopping (etwor!s#
primarily because we will initially partner with these entities for each item
Kewelry
Collectibles
Come Ditness
@eight Foss 4roducts
Clothing
(ovel 4roducts
4sychic /dvice
L; =T- Companion>
The =T- Companion> will allow users to engage in a variety of interactive real5time
chats# 9ui22es# polls# and promotions which will enhance the e$perience of the T-
viewing e$perience# boost T- ratings# and create the vital web site =stic!iness> for the
company to generate revenues from our 72C'4 model The T- Companion will provide
additional benefits to the consumer for Tal! 'how 4rogramming whereby the
viewer3"nternet user will be able to send instant messages to the individual shows# which
will then air the comments on television during the course of the show6s broadcast This
is rapidly becoming a popular feature on many tal! oriented programs in other spaces
such as political shows airing on C((# and Do$ (ews The Company believes this will
allow the viewer to feel as though he or she were in the studio audience# thereby ma!ing
the viewing e$perience more Hreal6 and en&oyable
LA Chat
"n addition to the chat options available via the T- Companion feature# the Company will
also allow its users to participate in a variety of different speciali2ed Chat 0ooms
throughout the site This will also allow users to create their own chat rooms within the
site in order to promote a fully customi2able and en&oyable environment
LJ .essage Boards
The Company6s web sites will also allow users to create and post their own message
boards which will be similar to their Chat 0ooms# however the content posted will
remain on the site so that users can post replies and meet new fans with similar interests
LM Contests and 4romotions
"n order to further establish brand loyalty# and to increase the fre9uency and length visits#
the Company will fre9uently host a variety of Contests and 4romotions These features
will also provide the Company# and their advertisers with the opportunity to gather
valuable user data
LL -ideo Clips
The All Companys web sites will gather and store a variety of streaming videos which
will include highlights# celebrity interviews# and unreleased video from their content
providers# and advertisers The Company will eventually develop original programming
via their 4roduction 7ivision that will provide users with a daily updated information
geared to that particular site
L8 ?uest ,pdates and Chats
*$amples of e$tra added content will includeE the alltal!showscom web site featuring
updates and interactive guest chats so users will always be up to date and informed on the
latest news on previous guests of their favorite Tal! 'hows 'oap opera fans will be able
to be always be up to date with what is occurring in the T- lives of their favorite
characters on particular soap operas# and 0eality5based fans will learn what is happening
with participants on particular shows
L1< Fin!s
The Company6s =Fin!s> section will allow users to learn more about popular show
sub&ects 9uic!ly and easily This value5added service will cover areas such as health#
relationships# and self5improvement
L11 7irect 'how "nteraction
The T- generated web sites will also facilitate communication between the producers of
tal! shows# soaps# and reality5based programming by presenting users with the
opportunity to submit show ideas and feedbac!# get tic!ets to tapings# and information on
how to become a guest on a show
L12 /dditional Deatures
T- Fistings Chart
@eather "nformation
(ews
.ember /uctions
"+ D"(/(C"/F'
81 Dinancing and *$it 'trategy
The All Company might be in a uni9ue position to be ac9uired by a media company that
is interested in its suite of "nternet companies# publications# and T- programs
82 ?rowth /ssumptions
@ebsite 7evelopment /ssumptions
The /ll Company introduced its first live web portal# allgoodluck.com in .ay 2<<A
The site is an * Commerce site# selling their products under the brand =Power of Faith>
The Company believes the mar!et for GOOD LUCK products is wide open# and they
have developed several uni9ue products including a =Power of Faith> SLOT CLOTH to
be used on 'lot .achines for GOOD LUCK
Their =Power of Faith> product line includes Blessed Candles# ?ambling Bits# 'lot
Cloths# 'pecially 'cented 'piritual 4erfumes and Colognes# Bath Oils# Corseshoes#
?emstones# 0ed Bendels# "ncense# /unt Carmen6s 4ower Bits# and a 'pecial Dloor @ash
The Company believes the profit potential of this site can be enormous# and also assist in
implementing this business plan
The Company is planning to introduce several other websites sites shortly with the
=ALL> brandE one will utili2e =lin! shares> for shopping sites
The All Company other flagship websites are slated to includeG /ll'oapOperascom#
/llTal!'howscom# and /ll0eality'howscom These three websites will be mar!eted
together in a synergistic fashion to the enormous mar!et of soap opera and tal! show
television viewers Tal! shows# soap operas# and reality5based programming have an
enormous audience and represent a large# yet untapped opportunity for online success
The All Company will become the online leader in these three mar!ets by offering an
unparalleled suite of products and services related to tal! shows# soap opera# and reality5
based programming viewers The income that The All Company incurs from these three
initial websites and from 4ublication and T- 4roduction 'ales during the first two years
of operations will be re5invested to build the All Companys portfolio of websites that
encompass the name =/ll># which will initially be individually mar!eted and eventually
be mar!eted as a networ! of websites that allow any online user the ability to find any
ma&or product or service that they6re see!ing without the use of a search engine
The follo%!ng go%'h schedule ou'l!nes ou poFec'ed go%'h !n 'ems of ne%
%e&s!'es launched pe yea. These pro&ections reflect what we deem capable based
upon our pro&ected net income @e will initially enter medium# unsaturated mar!ets that
represent a strong opportunity both within itself as an initial member of the All
Company6s networ! of sites to be eventually mar!eted under the =/ll> name Al'hough
%e %!ll mos' l!kely commence ou fanch!se s'a'egy !n 'he 'h!d 'o fou'h yea of
opea'!ons/ %e %!ll conse"a'!"ely no' !nclude 'h!s !n ou poFec'!ons.
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
U (ew @ebsites31r ) 55555 ) ; A
,ni9ue ,ser /ssumptions
The amount of uni9ue users that a website has is the most pivotal factor affecting the
sales and success of an online company This figure represents the number of different
people that visit a website in a particular month The factors that affect this figure
include customer loyalty# brand name recognition# word5of5mouth# and (most
importantly) the "nternet advertising campaign (and corresponding budget as outlined in
section L)) @e plan on attracting the following amount of uni9ue users on a monthly
basis for all websites listed under the =/ll (ame> on average per month each respective
yearG
Un!0ue UsesG*o. 4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
/llTal!'howscom ))#<<< 1<<#<<< 1JM#<<< )))#<<< JJM#<<<
/ll'oapOperascom ))#<<< 1<<#<<< 1JM#<<< )))#<<< JJM#<<<
/ll0eality'howscom ))#<<< 1<<#<<< 1JM#<<< )))#<<< JJM#<<<
/dditional websites 5555555 55555555 2<<#<<< L<<#<<< )#<<<#<<<
To'al 5<</<<< 7<</<<< B<</<<< 5/;<</<<< 9/<<</<<<
4age -iew /ssumptions
@hen determining the U of 4ages -iews3month that a particular website incurs# it is
necessary to assume both the average U of visits (per month) and average U of page views
per uni9ue user +e %!ll assume 'ha' each un!0ue use a"eages "!s!'!ng each %e& s!'e
fou '!mes pe mon'h and "!e%s an a"eage of = pages# which results in the following
U of pro&ected page views per month at the end of each respective yearG
H )age #!e%sG*o 4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
To'al 2; .il M2 .il 1JL .il ;A2 .il 12< .il
8) 0evenue /ssumptions
*5commerce 'ales /ssumptions
*5commerce pro&ections are based upon three factorsG (1) the pro&ected conversion rate#
(2) the pro&ected U of uni9ue users# and ()) the average sale per converted shopper per
month The conversion rate represents the average portion of uni9ue users in each given
month that ma!e a purchase / very successful e5commerce site encounters a M51<R
conversion rate among its uni9ue users (ie /ma2oncom) Our initial two websites will
be attractive from both a content and e5commerce perspective# but will not focus on
either %e %!ll assume 'ha' %e encoun'e a m!d1le"el con"es!on a'e of 9I.
Spec!f!cally/ %e %!ll assume 'ha' on a mon'hly &as!s 7I of un!0ue uses make a
d!ec'1'o1consume 'ype puchase and 8I of un!0ue uses %!ll make a soap opea o
'alk sho% ela'ed mechand!se (the sum of MR reflects the factor that several purchasers
will have purchased both product types upon their purchase(s) within the month)
AllTalkSho%s.com/ AllSoapOpeas.com/ and All$eal!'ySho%s.com %!ll !ncu e1
commece e"enues fom &o'h d!ec' and aff!l!a'e sales. The aff!l!a'e sales
%!ll &e 'he mechand!se offeed &y ou d!ec'1'o1consume pa'nes such as
D#C and 'he Home Shopp!ng -e'%ok. The d!ec' sales %!ll &e all soap
opea and 'alk sho% ela'ed mechand!se/ %h!ch %e %!ll po"!de d!ec'ly as
a e'a!le ?and !ncu assoc!a'ed cos's@. Jo AllTalkSho%s.com/
AllSoapOpeas.com/ and All$eal!'ySho%s.com/ %e %!ll assume 'ha' 'he
a"eage sale on soap opea and 'alk sho% ela'ed !s :6< ?T1sh!'s/ mugs/
"!deos/ e'c.@ and 'he a"eage sale on d!ec'1'o1consume mechand!se !s :9<.
"nitially# our affiliate relationships with direct5to5consumer companies will be
with intermediaries such as N-C and the Come 'hopping (etwor!# which we
will assume that we collect a 1AR affiliate fee on sales @e will assume that in
year ) that we establish more direct lin! (eliminating a middle5man) to the
actual retailers (ie /b0oller)# which will generate us a 2AR affiliate fee on
sales
/s for all other sites (conceived following year 2)# we will assume (for simplicity) that all
e5commerce conducted via these websites are strictly on an affiliate sales basis Jo
'hese s!'es/ %e %!ll assume a 59I aff!l!a'e fee/ 9I con"es!on a'e and :8< a"eage
sale pe con"e'ed shoppe.
/dvertising 'ales /ssumptions
/dvertising 'ales are directly related to two factorsG the C4. rate for advertising space
and the U of 4age -iews3month The industry C4. rate for advertising ranges from :1 to
:1A +e %!ll assume 'ha' %e chage a C)* fo ad"e'!s!ng space of :6.9< and %e
%!ll assume 'ha' %e sell an a"eage of 5 ad"e'!semen' space pe page and ha"e an
a"eage of 5.6 ad"e'!semen'sGpage ?as 5916<I of ad"e'!s!ng space %!ll &e occup!ed
&y All Company Khouse ads@. +e %!ll also offe ad"e'!ses 'he a&!l!'y 'o pay on a
C)A ?Cos' pe Ac0u!s!'!on@ &as!s. These assumptions relate to the following
advertising sales pro&ections (based also upon our pro&ected U 4age -iews3month)
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
Ad Sales :M2#<<< :21J#<<< :M2<#<<< :2#1J<#<<< :A#<;<#<<<
.embership Fist 'ales /ssumptions
The All Company will capitali2e on its uni9ue user base by selling lists for database
mar!eting to websites# which have a similar demographic in terms of their target mar!et
+e %!ll assume 'ha' on a"eage %e sell a l!s' of ou cus'ome name and con'ac'
!nfoma'!on 'o 6< ad"e'!ses each yea fo an a"eage C)* of :B. Ou l!s' of
cus'ome names %!ll go% s!gn!f!can'ly each yea as %e %!ll &o'h o&'a!n an
!nceased amoun' of un!0ue uses on a mon'hly &as!s and %!ll &e a&le 'o sell 'he
!nfoma'!on of pe"!ous uses. +e %!ll assume 'he follo%!ng s!Le of ou cus'ome
da'a&ase l!s' and 'he coespond!ng poFec'!ons fo yeas 519G
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
Un!0ue UsesG*o. 1<<#<<< )<<#<<< M<<#<<< 1#L<<#<<< A#<<<#<<<
Cus'ome Da'a L!s' 1<<#<<< )A<#<<< 8<<#<<< 2#;<<#<<< J#<<<#<<<
*em&e L!s' Sales :58/<<< :8A/<<< :56=/<<< :77=/<<< :;8</<<<
T# )oduc'!on Sales Assump'!ons
The Company will develop at least three new pilots per year and will assume that 1 out of
every ) pilots that we develop gets Hpic!ed up6 for production / highly successful T-
program will generate :A51< million to the syndication company on an annual basis /
somewhat successful T- program will generate :1 million per year The Company will
assume that each T- program that we develop averages :1A million per year The
Company will assume that each T- program has a lifespan of three years These
assumptions relate to the following pro&ection for T- 4roduction 'alesG
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
H T# Sho%s 1 2 ) ; ;
To'al Sales :5.9 *!l :7 *!l :8.9 *!l :8.9 *!l :8.9 *!l
4ublication 'ales /ssumptions
The Company plans to develop publications which can include a monthly publication
devoted to tal! shows and reality5based programming and another devoted to soap
operas The maga2ine sales are directly related to the amount of maga2ines sold per
month Typically# appro$imately MAR of maga2ine sales are subscription based and 2AR
are single sales (sold at retail locations) The Company %!ll assume 'ha' fo e"ey
pu&l!ca'!on sold 'hee %!ll &e appo>!ma'ely 6.9 eades/ %h!ch !s !mpo'an' 'o
de'em!ne 'he ad"e'!s!ng sales. The Company assumes 'ha' 'hey %!ll chage a :9
C)* fo ad"e'!s!ng space. Also/ 'hey %!ll assume 'ha' each pu&l!ca'!on has 76
pages and %!ll sell 56 full pages of ad"e'!s!ng pe pu&l!ca'!on. The Company %!ll
assume 'ha' 'he p!ce fo each pu&l!ca'!on !s :6.69 and 'ha' ou a"eage e"enues fo
sell!ng 'hem 'o a e'a!l loca'!on and a' 'he su&sc!p'!on d!scoun' a'e e0uals 'o :5.69.
The Company will assume the following circulation and sales pro&ections (based upon the
aforementioned assumptions and circulation figures) on an annual basis The Company
will assume that they will commence publication sales J months after inception
5
s'
= *os. 4ea 6 4ea 7 4ea 8 4ea 9
H *ag. SoldG*on'h 8<#<<< )2<#<<< J;<#<<< 112 .il 1M) .il
To'al C!cula'!on 22A#<<< L<<#<<< 1J .il 2L .il ;2 .il
Un!' Sales :1)A mil :;L mil :8J .il :1JL .il :2A2 .il
Ad"e'!s!ng Sales :1J2#<<< :AMJ#<<< :1#1A2#<<< :2<2 .il :)<2 .il
To'al Sales :5/956/<<< :9/7B=/<<< :5</B96/<<< :5;/;5=/<<< :6;/668/<<<
(etwor! .ar!eting 0evenue /ssumptions
The Company will assume that the All Company launches its networ!5mar!eting model
in the second year of operations The All Company will incur revenues by selling
products to be sold by networ! members at a 1<R margin over cost "mportantly# cost
will include all compensation to members within the networ! Dor e$ample# if they
assume that they have a A5level pyramid whereby one gets compensated with 1<R# 1<R#
AR# AR# and 2R of the =wholesale> product price depending upon how many levels the
salesman that purchased these products (for re5sale or use) is Hbelow6 this particular
member# then the All Company would need to allocate )2R of the wholesale price for
compensation Therefore# if the wholesale price of good sold to a member (for re5sale or
use) is :1<<# then :)2 will go towards compensation of members above that member
within the networ! and :JL will go to the All Company The cost of these products to
the All Company will be appro$imately :J12< (8<R of :JL) and# in turn# the profit
would be :JL<
The aforementioned compensation plan is very similar to that which is currently used by
,ltraCorporg The average monthly purchase made by an ,ltraCorp member (for re5
sale or use) is appro$imately :12A The minimum re9uired monthly purchase is :J< to
remain a member The Company %!ll assume 'ha' 'he a"eage All Company mem&e
puchases :569 %o'h of poduc's on a mon'hly &as!s/ %h!ch means 'ha' 'he
AllCompany %ould ean appo>!ma'ely :;.9< pe mem&e pe mon'h ?:569 M =;I M
5<I@. The Company will assume the following average number of members and the
corresponding revenues that the /llCompany will earn from its networ!5mar!eting
model
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
(etwor! .embers 5555555 A#<<< 2A#<<< MA#<<< 1A<#<<<
(etwor! 0evenues 5555555 A1<#<<< 2#AA<#<<< M#JA<#<<< 1A#)<<#<<<
8; Cost /ssumptions
'tart5up Cost /ssumptions
The /ll Company will have a 85month start5up period# which it will use to design and
develop both websites# develop initial T- pilots for potential syndication# establish its
operational head9uarters# and compensate management during this period The Company
will assume the following budget for this start5up periodG
'alary Compensation :2A<#<<<
@eb 7esign :1A<#<<<
@eb 7evelopment :1A<#<<<
Television 4ilot 7evelopment :1A<#<<<
.iscellaneous *$penses :2<<#<<<
To'al :A<</<<<
.ar!eting Cost /ssumptions
The All Company will attempt to conceive sites during its growth that provide strong co5
mar!eting opportunity whereby they can advertise 2 or more sites simultaneously /n
e$ample is# /ll'oapOperascom# /llTal!'howscom# and /ll0eality'howscom will be
mar!eted together from the outset as they have complementary target mar!ets The
Company will pro&ect the following "nternet advertising campaign
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
H of +e&s!'es ) ) J 1< 1A
.n'ene' Ad"e'!s. :7 m!l :9 m!l :5< m!l :6< m!l :7< m!l
/ll mar!eting costs associated with T- production and the publications are accounted for
within the publication and maga2ine cost line items
Cost of 'ales /ssumptions
The only direct cost of sales that the All Company will assume to incur (aside from
4roduction and .aga2ine related costs) will be on tal! show# soap opera# and reality5
based related merchandise for /llTal!'howscom# /ll'oapOperascom# and
/ll0eality'howscom Otherwise# the Company will assume that e5commerce is derived
on an affiliate sales basis (which has no cost of sales) Dor simplicity and to be
conservative# we will not factor in that we will most li!ely vertically integrate many
products (beginning in year ) or ;) to incur higher profit margins on sales The
Company %!ll assume 'ha' 'he cos' of sales on 'hese !'ems !s 79I.
'alary /ssumptions
'ee ='chedule /> in the pro5forma financial statements section
4ublication Cost /ssumptions
@e will produce 1 issue per month# which will have the following costsG
4ublic 0elations 'upport :1<<#<<<3yr
4romotion3'lotting Dees :2A#<<<3issue
'hipping Costs :1<#<<<3issue
*diting Costs :)2#<<<3issue
V4roduction Costs 1J cents3unit
VThe number of maga2ines produced is assumed to be the number of maga2ines sold
multiplied by 2# as we will assume that ))R of all maga2ines produced for sale to retail
locations are sold and all maga2ines produced for subscription sales are sold This
follows the assumption that MAR of maga2ine sales are subscription5based and 2AR are
sold to retail locations (based upon industry averages)
4roduction Cost /ssumptions
The Company will produce at least ) television pilots# which will cost a minimum
:A<#<<< each per year to develop These costs include all production and development
costs and miscellaneous e$penses including travel and promotional documents
.iscellaneous *$pense /ssumption
The line item labeled =miscellaneous e$penses> will represent all costs associated with
daily operations that are not included in the other line items These costs will include
software# licensing# hardware# furniture# e9uipment# liability insurance P wor!ers6
compensation# subs# cleaning# and messengers The financial pro&ections are based upon
the premise that all e9uipment# hardware# and furniture are leased
8A .iscellaneous /ssumptions
Ta$ *$pense /ssumption
The Company will assume the standard corporate ta$ rate of ;<R
Cash Dlow /ssumptions
The Company will assume a )< days accounts receivable collection period and a ;A5day
accounts payable payment period
/ppendi$ =/>
7omain (ames 0egisteredG
alltalk/2ow/"#o$, all/oa%o%era/"#o$, allrealt&/2ow/"#o$
t2eall#o$%an&"#o$, all#o$%an&"#o$, t2eallnetwork"#o$,
t2eall/te"#o$, allo=e,er&t2n3"#o$, all3oo7l+#k"#o$,
allt2n3/to7o"#o$, allntere/t/"#o$, allweb/+r=n3"#o$,
allt2/allt2at"#o$, allo=all"#o$, all2ealt2an7wellne//"#o$,
alllearnn3"#o$, allo77lot/"#o$, all/enor#t>en/"#o$,
all/2o%%n3/te/"#o$, allrea7n3"#o$,
all2o$e$%ro,e$ent/"#o$, allo=wall/treet"#o$,
allo=t2eart/"#o$, allo=broa7wa&"#o$, allo=2oll&woo7"#o$,
allart/an7#ra=t/"#o$, all2el%wante7"#o$, all/#an7al/"#o$,
all%la#e/tol,e"#o$, allentertann3"#o$, all#+/ne"#o$,
allwnean7/%rt/"#o$, all/%e#alt&=oo7/"#o$,
alltakeo+tor7er/"#o$, all7etn3"#o$, all2o$e=+rn/2n3"#o$,
all=a/2onan7/t&le"#o$, all2o$e/an73ar7en/"#o$,
allartan7ant?+e/"#o$, all%et/an7an$al/"#o$,
all=ree/a$%le/"#o$, all/ex+alt&"#o$, allbabe/"#o$,
allwa3ern3"#o$, all#a/no3a$n3"#o$, all/exe/"#o$,
all$at#2$akn3"#o$, all%er/onala7/"#o$,
allbr7e/an73roo$/"#o$, alltra,elan7to+r/$"#o$,
all,a#aton/%ot/"#o$, allretreat/"#o$, all/+$$er#a$%/"#o$,
all%la#e/to/k"#o$, allbe7an7break=a/t/"#o$,
all2ealt2/%a/"#o$, all7ra3"#o$, all2el%=+l2nt/"#o$,
allo77/an7en7/"#o$, allbll%a&n3"#o$, allbll#olle#tn3"#o$,
all/+b/#r%ton/"#o$, allbartern3"#o$, all#2ea%%r#e/"#o$,
all%enn&%n#2n3"#o$, all=an#l+b/"#o$, all&ar7/ale/"#o$,
all%enn&/a,er/"#o$, all#arb+&n3"#o$, all#ar/elln3"#o$,
all#arb+&n3an7/elln3"#o$, all#arre%ar/"#o$,
alla//eenont,"#o$, all$o,er/an7/2aker/"#o$,
all#lo/eo+t/ale/"#o$, allb3b+&/"#o$, all2rn3"#o$,
all#atern3"#o$, allnew/#entral"#o$, all/%ort/#entral"#o$,
all#2ea%$ort3a3e/"#o$, allnon%ro=t/"#o$, all#o$%an&"n=o,
all#o$%an&"b>, all#o$%an&"or3, all#o$%an&"+/,
t2eall#o$%an&"n=o, t2eall#o%an&"b>, t2eall#o$%an&"+/
allnew/an7$e7a"#o$, allt#ket/#entral"#o$,
all/2owt#ket/"#o$, all$o,et#ket/"#o$, allt2e$e%ark/"#o$,
alla$+/e$ent%ark/"#o$, alltele%2on&"#o$,
allte#2nolo3e/"#o$, allb+/ne//tob+/ne//"#o$,
allb+/ne//2b+/ne//"#o$, allb+/ne//to#on/+$er"#o$,
allbto#"#o$, allb2#"#o$, allb+/ne//2#on/+$er"#o$,
alle$all/t/"#o$, all#o$%+ter,r+/e/"#o$,
all#o$%+terb+3/"#o$, all%#,r+/e/"#o$, all%#b+3/"#o$,
alltra==#an7weat2er"#o$, allroa7work"#o$,
all/%ee7tra%/"#o$, allntranet"#o$, allk7/#l+b"#o$,
allteen/#l+b"#o$, all#olle3e#l+b"#o$, alla7+lt/#l+b"#o$,
all3eneratonx"#o$, all3eneraton&"#o$, all3eneraton>"#o$,
allk7>/t+=="#o$, allteen/t+=="#o$, alltra,el/t+=="#o$,
all=ree7ownloa7/"#o$, all=a#t/an7=3+re/"#o$,
allo%%ort+nte/"#o$, allb+/ne//o%%ort+nte/"#o$,
all$one&$akn3"#o$, all$one&$akn3o%%ort+nte/"#o$,
allbroke"#o$,allbankr+%t"#o$,allbrokean7bankr+%t"#o$,
allo+ter/%a#e"#o$, all+/a3o,"#o$, all3o,ern$ental"#o$,
all+/a3o,ern$ent"#o$, all=ore3n3o,ern$ent/"#o$,
all3o,ern$ent/"#o$, alllo#al3o,ern$ent/"#o$,
alllo#al#o$$+nte/"#o$, all$o,n3an7/2%%n3"#o$,
all$o,er/"#o$, all$o,er/an7/2%%er/"#o$,
all/2%%n3/er,#e/"#o$, alln=or$aton%lea/e"#o$,
alln=o%lea/e"#o$, all#+lt+rale,ent/"#o$,
allto7a&/e,ent/"#o$, all/%e#alntere/t/"#o$,
all2ea72+ntn3"#o$, allta3/ale/"#o$, allko/2er=oo7"#o$,
allko/2er=oo7/"#o$, allbook/tob+&"#o$, allbook/torea7"#o$,
allrea7n3an7wrtn3"#o$, allwrtn3"#o$, all/te=n7er"#o$,
all/t+atonwante7"#o$, all/te/=n7er"#o$, allweb=n7er"#o$,
allweb/+r=er"#o$, all2ealn3"#o$, all/+%%ort3ro+%/"#o$,
all2otlne/"#o$, alllonel&"#o$, allbroken2eart/"#o$,
all/%rt+alt&"#o$, allwor/2%n3"#o$, allre,,al/"#o$,
all/+%ernat+ral"#o$, all2erbalre$e7e/"#o$,
alla7+lt$ateral"#o$, alla7+lt$ateral/"#o$,
alla7+ltrate7"#o$, allxxxrate7"#o$, allxxrate7"#o$,
alla7+lt/onl&"#o$, all/nner/"#o$, all=+neral%lannn3"#o$,
all=+neral/er,#e/"#o$, all#2ro#are"#o$,
all#la//=e7a7/"#o$, alllo/tan7=o+n7"#o$,
allre$o7eln3"#o$, allo+t7oor=+n"#o$, allboatn3=+n"#o$,
allboatn3an7/aln3"#o$, all2+ntn3an7=/2n3"#o$,
allwre/tln3=an/"#o$, allna/#arra#n3"#o$, all/#ene/"#o$,
allbo7&b+l7n3"#o$, allt$e/2arn3"#o$, allroo$$ate/"#o$,
alla%art$entrental/"#o$, all2o$erental/"#o$,
all2o$e/=orrent"#o$, all2o+/e/=orrent"#o$,
all2o+/e/=or/ale"#o$, all2o+/erental/"#o$,
allo==#e/2arn3"#o$, allo==#erental/"#o$,
allo==#ete$%/"#o$, all%r$et$et,"#o$, alln32tt$et,"#o$,
all7a&t$et,"#o$, allt,3a$e/2ow/"#o$, allra7o/2ow/"#o$,
allt,/2ow/"#o$, allk7/2ow/"#o$, all#o+rt/2ow/"#o$,
all/%ort//2ow/"#o$, all/%ort/>one"#o$, allnew//2ow/"#o$,
allnew/%a%er/an7/2ow/"#o$, allt,talk"#o$, allra7otalk"#o$,
allwebra7o"#o$, alltalkwebra7o"#o$, allnew/webra7o"#o$,
all$+/#webra7o"#o$, all$%3ra7o"#o$, all$%3$+/#"#o$,
all$%3%la&er/"#o$, all/oa%o%era/"net, all/oa%o%era/"or3,
all#o$%an&"net, all/%ort//2ow/"#o$,
&o+rnternet2o$e=orall"#o$
(2e 8ollown3 Ste/ are wt2 all@@@@@@2el%"#o$:
all2el%#enter"#o$, allle3al2el%"#o$, all#o$%+ter2el%"#o$,
all=nan#al2el%"#o$, all$e7#al2el%"#o$, allweb2el%"#o$,
allnternet2el%"#o$, alln/+ran#e2el%"#o$,
allb+/ne//2el%"#o$
(2e 8ollown3 Ste/ are wt2 all@@@@@@onlne"#o$:
all/2o%%n3onlne"#o$, allbtobonlne"#o$, allb2bonlne"#o$,
alltra,elonlne"#o$, all%re/#r%ton/onlne"#o$,
alltra7n3onlne"#o$, allonlnetra7n3"#o$,
all#2at/onlne"#o$, allbettn3onlne"#o$,
alla+#ton/onlne"#o$, allbankn3onlne"#o$,
allbar3an/onlne"#o$, allre/er,aton/onlne"#o$
(2e 8ollown3 Ste/ are wt2 all@@@@@@3alore"#o$:
all3alore/"#o$, allbar3an/3alore"#o$, all/a,n3/3alore"#o$,
all/2o%%n33alore"#o$, all#olle#table/3alore"#o$,
alla+#ton/3alore"#o$, all=reebe/3alore"#o$,
all3a$e/3alore"#o$
(2e 8ollown3 Ste/ are wt2 all@@@@@@=or/ale"#o$:
allte$/=or/ale"#o$, allbook/=or/ale"#o$,
all#o$%+ter/=or/ale"#o$, all#olle#table/=or/ale"#o$,
all$+/#=or/ale"#o$, allt#ket/=or/ale"#o$,
allele#tron#/=or/ale"#o$, all/o=tware=or/ale"#o$,
allAewelr&=or/ale"#o$, all#lot2n3=or/ale"#o$
(2e 8ollown3 Ste/ are wt2 all@@@@@@on/ale"#o$:
allon/alete$/"#o$, all$+/#on/ale"#o$,
all#lot2n3on/ale"#o$, allele#tron#/on/ale"#o$,
all/o=twareon/ale"#o$, all#o$%+ter/on/ale"#o$,
allAewelr&on/ale"#o$
(2e 8ollown3 Ste/ are wt2 all@@@@@@b+/ne//"#o$:
alle#o$$er#eb+/ne//"#o$, all+/ab+/ne//"#o$,
all+nte7/tate/b+/ne//"#o$, all=ore3nb+/ne//"#o$,
all#ana7anb+/ne//"#o$, allalaba$ab+/ne//"#o$,
allala/kab+/ne//"#o$, allar>onab+/ne//"#o$,
allarkan/a/b+/ne//"#o$, all#al=ornab+/ne//"#o$,
all#olora7ob+/ne//"#o$, all#onne#t#+tb+/ne//"#o$,
all7elawareb+/ne//"#o$, all=lor7ab+/ne//"#o$,
all3eor3ab+/ne//"#o$, all2awab+/ne//"#o$,
all7a2ob+/ne//"#o$, allllno/b+/ne//"#o$,
alln7anab+/ne//"#o$, allowab+/ne//"#o$,
allkan/a/b+/ne//"#o$, allkent+#k&b+/ne//"#o$,
alllo+/anab+/ne//"#o$, all$aneb+/ne//"#o$,
all$ar&lan7b+/ne//"#o$, all$a//a#2+/ett/b+/ne//"#o$,
all$#23anb+/ne//"#o$, all$nne/otab+/ne//"#o$,
all$////%%b+/ne//"#o$, all$//o+rb+/ne//"#o$,
all$ontanab+/ne//"#o$, allnebra/kab+/ne//"#o$,
allnew2a$%/2reb+/ne//"#o$, allnewAer/e&b+/ne//"#o$,
allnew$ex#ob+/ne//"#o$, allnew&orkb+/ne//"#o$,
allnort2#arolnab+/ne//"#o$, allnort27akotab+/ne//"#o$,
allo2ob+/ne//"#o$, allo2ob+/ne//"#o$,
allokla2o$ab+/ne//"#o$, allore3onb+/ne//"#o$,
all%enn/&l,anab+/ne//"#o$, allr2o7e/lan7b+/ne//"#o$,
all/o+t2#arolnab+/ne//"#o$, all/o+t27akotab+/ne//"#o$,
alltenne//eeb+/ne//"#o$, alltexa/b+/ne//"#o$,
all+ta2b+/ne//"#o$, all,er$ontb+/ne//"#o$,
all,r3nab+/ne//"#o$, allwa/2n3tonb+/ne//"#o$,
allwa/2n3ton7#b+/ne//"#o$, allwe/t,r3nab+/ne//"#o$,
allw/#on/nb+/ne//"#o$, allallw&o$n3b+/ne//"#o$,
allallbo/tonb+/ne//"#o$, all#2#a3ob+/ne//"#o$,
all/an=ran/#/ob+/ne//"#o$, allnew&ork#t&b+/ne//"#o$,
all,an#o+,erb+/ne//"#o$, all$ontrealb+/ne//"#o$,
alltorontob+/ne//"#o$,
(2e 8ollown3 Ste/ are wt2 all@@@@@@3+7e"#o$:
allb+/ne//3+7e"#o$, allb2b3+7e"#o$, allbtob3+7e"#o$,
alle#o$$er#e3+7e"#o$, allweb3+7e"#o$,
allentertan$ent3+7e"#o$, all$o,e/3+7e"#o$,
allo+t7oor/3+7e"#o$, all3ol=n33+7e"#o$,
allboatn33+7e"#o$, all2+ntn33+7e"#o$,
all=/2n33+7e"#o$, all+nte7/tate/3+7e"#o$,
all#ana7a3+7e"#o$, all/tate/3+7e"#o$,
allalaba$a3+7e"#o$, allala/ka3+7e"#o$,
allar>ona3+7e"#o$, allarkan/a/3+7e"#o$,
all#al=orna3+7e"#o$, all#olora7o3+7e"#o$,
all#onne#t#+t3+7e"#o$, all7elaware3+7e"#o$,
all=lor7a3+7e"#o$, all3eor3a3+7e"#o$,
all2awa3+7e"#o$, all7a2o3+7e"#o$, allllno/3+7e"#o$,
alln7ana3+7e"#o$, allowa3+7e"#o$, allkan/a/3+7e"#o$,
allkent+#k&3+7e"#o$, alllo+/ana3+7e"#o$,
all$ane3+7e"#o$, all$ar&lan73+7e"#o$,
all$a//a#2+/ett/3+7e"#o$, all$#23an3+7e"#o$,
all$nne/ota3+7e"#o$, all$////%%3+7e"#o$,
all$//o+r3+7e"#o$, all$ontana3+7e"#o$,
allnebra/ka3+7e"#o$, allne,a7a3+7e"#o$,
allnew2a$%/2re3+7e"#o$, allnewAer/e&3+7e"#o$,
allnew$ex#o3+7e"#o$, allnew&ork3+7e"#o$,
allnort2#arolna3+7e"#o$, allnort27akota3+7e"#o$,
allo2o3+7e"#o$, allokla2o$a3+7e"#o$,
allore3on3+7e"#o$, all%enn/&l,ana3+7e"#o$,
allr2o7e/lan73+7e"#o$, all/o+t2#arolna3+7e"#o$,
all/o+t27akota"#o$, alltenne//ee3+7e"#o$,
alltexa/3+7e"#o$, all+ta23+7e"#o$, all,er$ont3+7e"#o$,
all,r3na3+7e"#o$, allwa/2n3ton7#3+7e,
allwa/2n3ton3+7e"#o$, allwe/t,r3na3+7e"#o$,
allw/#on/n3+7e"#o$, allw&o$n33+7e"#o$
(2e 8ollown3 Ste/ are =or t2e S%an/2 5arket:
to7oentreten$ento"#o$ Ballentertan$entC,
to7a/no,ela/"#o$ Ball/oa%o%era/C, to7obab"#o$ Ball b to bC
Appendix B

alltalk/2ow/"#o$ all/oa%o%era/"#o$ allrealt&/2ow/"#o$
*ntro7+#n3-
TV Talk and Reality Programming.
Over 400 ALL Domain Names..
!e"ial #nterest P$%li"ations..
Novelty &er"'andise..
(2e All ,om!any wll enter nto (4 (alk S2ow an7 6ealt& S2ow ba/e7 %ro7+#ton, la+n#2 $an&
web %ortal/ on t2e *nternet, an7 %art#%ate n t2e l+#rat,e =el7/ o= %rnt an7 $er#2an7/n3" (2e
=r/t web /te/ $a& be 7e,ote7 to talk /2ow/, /oa% o%era/, an7 realt& ba/e7 (4" (2e 'o$%an&D/
b+/ne// $o7el wll allow t2e$ to e,ent+all& own $an& *nternet /te/ +tl>n3 t2e E9LLE #on#e%t"
97,ert/er/, 7re#t $arketer/, an7 $er#2ant/ wll 2a,e a 7re#t lnk to t2e a+7en#e t2e& want to
rea#2" (2ere wll be #ontn+al 3rowt2 a/ t2e 9ll 'o$%an& bran#2e/ o+t nto ot2er #ate3ore/ wt2
t/ o,er 4.. E9LLE <o$an Na$e/" (2e/e %ortal/ n#l+7e, b+t are not l$te7 to, art/ an7 #ra=t/,
=a/2on an7 /t&le, 2o$e $%ro,e$ent/, b+/ne// to b+/ne//, b+/ne// to #on/+$er, 2ealt2 an7
wellne//, 2el% #enter/, State 1+7e/, an7 State B+/ne//" (2e 'o$%an&F/ $an +/er ba/e wll be
%eo%le w2o are known to /2o% t2e +n#on,entonal wa&, =ro$ #atalo3/ to 2o$e /2o%%n3 #l+b/,
t2e& wll be a nat+ral to $ake %+r#2a/e/ onlne" Be#a+/e, t2e /te/ wll be #ate3or& 7r,en,
a7,ert/er/, $er#2ant/, an7 7re#t $arketer/ wll 2a,e t2er a+7en#e =ront row an7 #enter" (2e
'o$%an&F/ (4 %ro7+#ton ar$, web/te/, an7 %+bl#aton/, wll %ro,7e a %er=e#t $arra3e =or t2e
#on/+$er an7 $er#2ant" (2e Boar7 o= <re#tor/ an7 5ana3e$ent (ea$ are well ex%eren#e7 n
bot2 t2e new an7 ol7 =or$/ o= t2e $e7a -ALL- "on"e!t +ill !rove t'e #nternet is t'e
.$t$re/
T0) ALL ,O&PAN1
Bll Lbl#k
PO Box 526, Swan Lake, NY 12783
P'one: 845-292-2938, 718-671-1455
)mail: talkerbill@aol.com *e% Address2 +++.all"om!any."om
,onta"t2
(ill Li%li"k
President
PO Box 526
Swan Lake, New York 12783
P'one: 845-292-2938
718-671-1455
)mail: talkerbll!aol"#o$
talkerbll!all#o$%an&"#o$
*e% Addresses
+++.all"om!any."om
+++.allgoodl$"k."om
+++.alltalks'o+s."om3+e%site
+++.allsoa!o!eras."om3+e%site
+++.talker%ill."om