Vitria Webinar Slides Final

2013 TM Forum | 1
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inform innovate accelerate optimize
How telcos can
benefit from
streaming big data
analytics
Sponored by:
#streamingbigdataanalytics
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Todays Speakers
Adrian Pasciuta
Director of Industry Solutions
Rebecca Sendel
Senior Director, Business Assurance Program
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Data Analytics
Best Practices
TM Forum Webinar
September 2014
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Big Data Analytics
Identification,
design and
deployment of
strategies,
processes,
skills, systems
and data that
can provide
actionable
intelligence
resulting in
business value
Variety
Volume
Velocity
VALUE
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Biggest Challenges for Success
in Data Analytics
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Planned/Expected Investment
Areas for Analytics
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Data Analytics in TM Forum
Common Language
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Big Data Analytics Guidebook
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Data Sources
Network, OSS, BSS, Social Networks,
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CAPEX Reduction
Applications
OPEX Reduction
Applications
CEM
Applications
Revenue Generating
Applications
Other Applications
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Data Analysis
Data Modeling, Metrics, Reports
Batch Streaming
Data Ingestion
Integration, Import, Format
Data Analysis
Data Modeling, Complex Event Processing, Alerts & Triggers, Reports
Data Management
Transformation, Correlation, Enrichment, Manipulation, Retention
GB979: Big Data Analytics
Reference Model
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Big Data Analytics Use Cases
Use Case ID Use Case
S-MOM-T1 Real-time Personalized Offers while Browsing
S-MOM-T2 Real-time Personalized Offers during Checkout
S-MOM-T3 Real-time Personalized Offers during a Live Interaction
S-MOM-T4 Real-time Personalized Offers Based on Location
S-MOM-T5 Real-time Personalized Offers Based on Usage
S-MOM-T6 Real-time Personalized Offers Based on Device
S-MOM-T7 Intelligent Advertising Based on Browsing History
S-MOM-T8 Stimulating Prepaid to Postpaid Conversion
S-MOM-T9 Enticing Usage from Roaming Customers
S-MOM-O1 Product Definition and Development
S-MOM-O2 Product Introduction Analytics
S-MOM-O3 Product Performance Optimization
S-MOM-O4 Purchase Propensity Analytics for Enhanced Targeting
S-SDM1 CSP Data Monetization
S-SDM2 MVNO Data Monetization
S-RDM1 Value-based Network Planning
S-RDM2 New Enterprise Order Impact Analysis
S-RDM3 Policy-based Capacity Management
O-CRM-CC1 Personalization of Real-Time Interaction in Assisted Care
O-CRM-CC2 Increase Effectiveness of Customer Self Service
O-CRM-CC3 Improving Assisted Care with Network Experience Analytics
O-CRM-PC1 Proactive Care
O-CRM-PC2 Right Proactive Care Channel and Time
O-CRM-PC3 Proactive Care Based on Poor Care Experience
O-CRM-PC4 Proactive Care During or After Network Fault
O-CRM-PC5 Proactive Care Based on Absence of Usage
O-CRM-PC6 Proactive Care Based on Network Experience Analytics
Use Case ID Use Case
O-CRM-PC7 Roaming Customer Onboarding
O-CRM-CR1 Churn Risk Prediction for Customer Retention
O-CRM-CR2 Churn Motivation Prediction for Customer
Retention
O-CRM-CR3 Personalized Offers for Customer Retention
O-CRM-CR4 Retention Offer Acceptance Propensity Analytics
O-RMO1 Network Fault Location and Recovery
O-RMO2 Real-time Value-based Congestion Management
O-RMO3 Real-Time Customer Offload Management
O-RMO4 Proactive Experience Driven Network Repair
O-SPRM1 Partner Value Optimization
O-FUL-O1 Increasing Conversion in the Ordering Process
O-FUL-O2 Reduction of Errors in the Ordering Process
O-FUL-I1 Optimization of Customer Self-Installation
O-FUL-I2 Field Technician Assignment Optimization
O-FUL-I3 Field Technician Arrival Optimization
O-BRM1 Revenue Assurance
O-BRM2 Personalized Collections Treatment Plan
E-SEP1 Market Watch
E-EEM1 Business Process Optimization
E-FAM1 Fraud Management
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500+ Pre-defined Metrics
www.tmforum.org
Standards Menu
Tools
Frameworx
Metrics
Repository
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Thank You!
2014. VITRIA TECHNOLOGY, INC. All rights reserved.
Streaming Analytics for Big Data:
Whats In It for CSPs?
Adrian Pasciuta
Director, Industry Solutions
17
th
September 2014
2014 | www.vitria.com | 14
Topics
The TMF Big Data Reference Model
What is Streaming Analytics?
From Streaming Analytics to Operational Intelligence
Streaming Analytics in the Big Data Ecosystem
What Problems Does It Solve?
Customer Use Cases
Summary and Q&A
GB979: TMF Big Data Analytics Reference
Model
Data Sources
Network, OSS, BSS, Social Networks,
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CAPEX Reduction
Applications
OPEX Reduction
Applications
CEM
Applications
Revenue Generating
Applications
Other Applications
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Data Analysis
Data Modeling, Metrics, Reports
Batch Streaming
Data Ingestion
Integration, Import, Format
Data Analysis
Data Modeling, Complex Event Processing, Alerts & Triggers, Reports
Data Management
Transformation, Correlation, Enrichment, Manipulation, Retention
Request-based (when you ask)
One-time evaluation
Bulk algorithms
Disk-based (usually)
Batch vs. Streaming Analytics
Event-based (when something happens)
Continuous evaluation
Incremental algorithms
In-memory (by design)
On-Demand Streaming
In memory
Prospective
Predictive
Proactive
Investigative
Retrospective
Reactive
Retrospective
Investigative
Reactive
Streaming
Analytics
Streaming Analytics
Required capabilities
Correlate and Enrich
- across diverse sources
Correlate across Time
- Track and trace
Detect Patterns & Trends
Advanced Real-time Analytics
Predictive Analytics
Real-Time
VISIBILITY
Immediate
ACTION
Vitria Operational Intelligence
Powered by Streaming Analytics
Respond quickly using
Automated Processes
& Guided Workflows
Location and
Situation Awareness
Real-time Information
in context
Rich Dashboards
User Empowerment
Streaming
Analytics
Correlate and Enrich
- across diverse sources
Correlate across Time
- Track and trace
Detect Patterns & Trends
Advanced Real-time Analytics
Predictive Analytics
Vitria Operational Intelligence Architecture
Databases
& Files
Networks /
Sensors /
Devices
Social /
Weather /
Traffic
Systems &
Applications
In Memory Streaming Analytics
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Feed Layer
Visualization Layer
Action Layer
Output
Stream(s)
Continuous
Queries
Input
Stream(s)
Data Integration Layer
Event Sources / Processing / Event Targets
ESB
Web
Services/
Messaging
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Streaming Analytics in Action:
A Network Event Processing Pipeline
Network Signalling Events
Example 250,000+ EPS
EPS = Events Per Second
Events of Interest
~2,500 EPS
Significant Events
~250 EPS
Stage 1: Filter & Enrich
Event Filtering
Duplicate removals
Event enrichment
Raw event statistics
Storage of events
enriched w/ context for
look back/hypothesis
analysis
Event
Filtration
Enrich & Store
Stage 2: Use Cases
Complex Patterns and
Rules
KPI Computation
SLA measurement
Frequencies & scoring
Multidimensional
Analytics
Probable
Match
Stage 3: Action
Confirmed trend to
predictive pattern
Process driven actions
Updates and Alerts
Guided workflows
Automated multi-step
actions
Visualizations
Stored calculations for
analysis
Prediction or
Trigger
Network & IoT Data - Examples
Network signalling
CDRs
Telemetry / smart meter data feeds
Streaming data from weather / traffic
sources
Customer, Network
& Device Reference Data
Elastic Scalability
Scale out on commodity
hardware an elastic grid of
compute servers
Each use case defined as a
multi-step Event
Processing Network (EPN)
Each EPN contains multiple
Projects pipelined together
A Project uses Map-Reduce
to scale
Contextual (business) data
is preloaded into memory
Intelligent BPM enables
immediate action
Analytic
Server
Analytic
Server
Analytic
Server
iBPM
iBPM
Analytic
Server
Analytic
Server
Analytic
Server
Analytic
Server
Analytic
Server
Analytic
Server
Detect anomalous events
Correlate Customer data
Multidimensional analysis
Automated Actions,
Alerts, Workflows &
visualizations
Asset & Customer
Context
iBPM
Network events
Automated Triggers
Matched patterns initiate intelligent alerts
Intelligent Actions
Automated processes
Guided human workflows
Advanced Analytics
Multidimensional, duration, outcome
Predictive Analytics & Trending
Prescriptive Analytics Next best action
Intelligent Processes
Adaptive process behavior
Based on situational and social
awareness, location awareness
Predictive Analytics & Intelligent Action
Big Data In Motion & At Rest
Big Data In Motion & At Rest
Event capture
Queries
Data & Result
Streaming
Complementary Big Data In Motion & At Rest
Vitria OI + Hadoop Lambda Architecture
Raw events are sent to both Vitria OI and Hadoop
Vitria OI for streaming analytics (Speed Layer)
Hadoop provides historical storage and historical analytics (Batch layer)
Vitria OI can also query Hadoop to provide real-time insight with historical context
Event capture
Queries
Data & Result
Streaming
Batch Streaming
What Problems Can I Solve with Streaming
Analytics?
Real-time Network Optimisation
Real-time performance of all network cells
Real time dropped call detection
Adjacent cell performance (error perturbation)
Cells not reporting data
Predictive failure analysis
Real-time Customer Experience
Real-time dropped call detection and resolution for
VIP & Corporate customers
VIP track and trace across the network
Real-time experience for roaming VIPs
Real-time Fraud & Security
Mobile originated spam detection
Mobile wallet fraud detection
What Problems Can I Solve with Streaming
Analytics?
Real-time Marketing
Real-time 1-to-1 marketing based on where the
customer has been, where the customer is, and a
prediction of future behaviour
Travel-related roaming offers
Real-time Revenue Optimisation
Real-time mobile data pricing
Analytics supporting new account / service
propositions such as Joint Accounts
Dynamic top-ups and dynamic charging based on
usage
Real-time Analytics for Internet-of-Things/M2M
Operational analytics for Smart Metering, Asset
Management, eHealth, Connected Car
Case Study: Telefonica O2 UK
Operational Intelligence for Real Time Customer Experience
Competitive pressures make providing the best
customer service essential
Demands a shift from traditional service assurance to
real-time, 1-to-1 customer focus
Requires ability to process huge volumes of data from
the network in real time
Filter, correlate and enrich events of interest, visualise
and act on them in real time
Vitria OI provides real-time visibility, insight and action
across network events correlated with customer, network
and device reference data
Problem: Maintain Competitiveness by
Maximising Customer Experience
Solution: Vitria Operational Intelligence Platform Big Data in Motion:
250,000 events/sec.
~10 billion events/day
Largest Carrier in UK
Subsidiary of
Telefonica
7th Largest Telco WW
>320 Million
Customers
Network Visibility vs. Customer Insight:
How to ensure the best service for VIP Customers?
Source: O2
Operational Intelligence at O2
#1: Real-time Network Situational Awareness
Real-time monitoring of network performance and faults
Worst performing cells (dropped calls)
Corporate and in-building cell monitoring
Cell cluster monitoring
Adjacent cell performance
Cells under detailed investigation
#2: Real-time VIP Customer Experience Monitoring
Real time Customer Experience for VIPs and High Value Accounts
VIP dropped call detection
Tracked customersdetailed customer experience tracking
Inbound roaming VIP customer experience
Automated escalation
#3: Real-time, Predictive 1-1 Marketing
Real-time, relevant offers based on where the customer has been,
where they are now, and where you predict they are going
O2 Travel related products to customers about to roam off the UK
network (Eurostar, UK airports)
Big Data in Motion:
250,000 events/sec.
~10 billion events/day
Largest Carrier in UK
Subsidiary of
Telefonica
7th Largest Telco WW
>320 Million
Customers
Real Time Customer Experience
How to ensure the best service for VIP Customers?
Volume of Data
Velocity of Data
250,000 events
per second
Cellular
Network
CRM
Continuous Monitoring
for anomalous events (Dropped calls)
Correlate among disparate sources
CRM, network data, device DB,
Continuous Real-time Analytics
# VIPs affected per cell
Automated Actions
Immediate action based on analytics
< 1 sec
Geo-map of call
failures by VIP group
Categorisation and
cause code of call
failure(s)
Call performance for
VIP group
List of call failures for
VIP group
VIP / HVA Call Failure Monitoring
Real-time, Situational 1:1 Marketing
10 million passengers/year travel on
Eurostar trains via the Channel Tunnel
between UK and Europe.
Many are O2 customers.
Most turn off data roaming just before
leaving the UK.
Opportunity:
Text them a great data roaming offer just
before leaving UK.
Challenge:
How to detect customers on the train?
Local Javelin trains share same routes
Highways next to train routes & stations
Problem:
Javelin Trains
share UK routes
Eurostar
Volume of Data
Velocity of Data
250,000 events
per second
Cellular
Network
CRM
Correlate among disparate sources
CRM,
Correlate location with train route
Geospatial (location) context
Track & trace passenger over time
Ensure that this is a train passenger
Correlate with train schedule
Only track Eurostar passengers
Automate actions
Text the roaming offer
In-Time between Ashford & Tunnel
Route
Individual customer
journey drill-down
Route over time
visualisation
Customer detection
alerts
SMS notification
status
Real-time Analytics for IoT:
UK Smart Meter Implementation Programme
Largest M2M project in the world
23 million customer hubs, 53 million smart meters across the
southern half of the UK by 2020
Vitria OI will provide real-time operational management
Power outage management, fraud detection, device troubleshooting
Coordination of process-based automated responses
Operational analytics
Summary
Vitria Operational Intelligence is a
streaming analytics platform
consistent with TMF Big Data
reference architecture
Complementary with Big Data at Rest
in Lambda Architecture
Combines real-time streaming,
discovery, analysis, visualisation and
action
Scalable, high performance at
extreme event rates
Enables innovation across multiple
operator business silos
STREAM
Continuously ingest massive
volumes of events and data
DISCOVER
Discover exceptions, patterns
and trends
ANALYZE
Correlate, analyze, and
predict outcomes
ACT
Respond proactively.
Seize Opportunities. Squash threats.
Operational Intelligence
Powered by Streaming Analytics
Try our Interactive Streaming Big Data Demos
vitria.com/big-data-demo
www.vitria.com
2013 TM Forum | 39
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Webinar sponsored by:
#streamingbigdataanalytics

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