Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.

eu
A proposal to develop a
UNITED WORLD ARMY UNIFORM
capsule of clothes to coincide with the
World War One Centenary, 2014-2019.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
Copyright 2013 Alex Wilson-Smith. All rights reserved.
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INTRODUCTION

The commemorations for the various dates of the Centenary will centre around wreaths, speeches,
ceremonies and minutes silence.
But they could also be about attempting a step-change for humankind.
We owe it to the 37 million people who lost their lives.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
THE LOGO
(The digital version to
feature twinkling stars
and revolving
typography/ planet
Earth.)
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
THE PRODUCT
Each item of the United World Army Uniform
combines subtle military details from several
countries and points in history.
Items could include shirts, coats, trousers, skirts,
T-shirts, bags and footware. Some are for men,
some for women, some unisex.
Custom versions can be created online.
Proft beyond break-even during the Centenary
is used to combat war and assist victims of war,
worldwide.
Post Centenary, U.W.A.U could function as a
regular brand.
Every customer has the choice of becoming
part of an online United World Army, whose
purpose is also to combat war.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
THE LAUNCH
The frst shipment of clothes are internationally charity-auctioned on a former WW1 battlefeld,
at 00.00hrs on one of the major Centenary dates.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
POSSIBLE LAUNCH DATES:

The Centenary of the Battle of The Somme, 1st July 2016.
The Centenary of the Battle of Passchendaele, 31st July 2017.
The Centenary of Armistice Day, 11th November 2018.
The Centenary of the Treaty of Versailles, 28th June 2019.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
THE VIRAL. (AND CINEMA AD.)
Armies of men and women from
around the world..
tear each other to pieces. Then
the pieces sew themselves back
together...
...so each item of clothing has
elements from several armies.
Cut to logo.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
THE GENERAL

Leader of the online United World Army.
An imposing, bipolar character, stitched together
in the viral flm from a half-male/ half female horses
head and various human parts.
Alex Wilson-Smith. London, February 2014. alexxws@yahoo.co.uk 0044 (0) 7968 163 627 alexwilsonsmith.eu
Thank you for your time.