Google Inc.

Task-1
1. Introduction to google Inc.
Google Inc.is an American public corporation specializing inInternet search. It also generates profits
fromadvertisingbought on its similarly freee-mail,online mapping,office productivity,social
networkingandvideo sharingservices.Advert free versionsare available through paid subscription.
Google has more recently developed anopen sourceweb browser named google chromeand
amobile phone operating system called Android with the alliance group of company named Open
Handset Alliance. Its headquarters, often referred to as theGoogleplex, is located inMountain View,
California. As of March 31, 2009, the company had 19,786 full-time employees. It runs thousands of
servers across the world, processing millions of search requests each day and about onepetabyteof
user-generated data each hour. Google's majority of its revenue(about 99%) comes from
advertisements and is one of the companies which have less long term liabilities.
2. Reviewing strategies
2.1. key criteria in managing strategy reviews
3. Risk management strategy
4. Conclusion
Task-2
1. Stake holders
Stakeholders are the people who have interest on business. There are different types of
stakeholders according to the role of each of them in the business.
1.1. Types of stake holders
The stakeholders are mainly divided into two on the perspective of organizational view and the
position in the organization function.
1.1.1. Internal stake holders
This type of stakeholders is internal to the organization. They are the functional part of the
organization which make the organization itself.
e.g.:-
owner:
- which can be a sole owner or a partner
Shareholders:
- the people who have shares of the organization
Employees:
- those who are working in the organization.
1.1.2. External stake holders
The stakeholders who are not in the organization but have effect on the organization with their
actions.
e.g.:
- government: - who controls rules and regulation that affect the organization.
Community: - that surrounds the organization
Customers: - that buys the products and services of the organization
Suppliers: - those who are supplying the raw materials or input to the organization
1.1.3. Some stake holders are both
In this category stakeholders are both internal and external to the organization.
e.g.: - a shareholder who is a local resident to the organization.
1.2. Stake holders of Google Inc.
Google Inc stakeholders are mainly divided according to the share they hold in the company and the
type of company that holds it..
a) 5% ownership:- this constitute to the company which are owned 5% or above of the shares owned
by an organization. [1]
e.g.: - Fidelity Management & Research owns 15,797,964 shares which is about 6.5% of the total
share which has a market value of about USD 7,833,420,288 [1]
b) Institutional ownership: - there are a lot of companies
that owns this. Some of them are
BlackRock Institutional Trust Company, N.A. with market share of USD 9,291,915
Capital World Investors with market share of USD 9,059,250
Vanguard Group, Inc. with market share of USD 8,478,871
Capital Research Global Investors with market share of USD 8,437,565
State Street Global Advisors (US) with market share of USD 7,912,632
T. Rowe Price Associates, Inc. with market share of USD 6,778,146
AllianceBernstein L.P. with market share of USD 5,080,799
c) Mutual fund ownership: - this is regarding the mutual
fund companies that owns google inc shares. Some of the
companies are
American Funds Growth Fund of America with a market share holds of USD 8,837,900
Fidelity Contrafund with a market share holds of USD 6,412,876
T. Rowe Price Science & Technology Fund with a market share holds of USD 2,715,100
American Funds Insurance Series Growth Fund hold a market share of USD 1,376,000
1.3. Importance of stakeholder in developing management
strategies
In all successful organization stakeholders have superior importance in current competitive
environment. This is determined by the type of organization and the interaction of stakeholder
groups to the organization. This becomes more important when the organizational goals is
considered as stakeholder goals in order to achieve its ultimate objective. This gives the
organization to be more motivated in stakeholder levels. So stakeholder relationships to be properly
maintained and should be improved for the efficient growth and stability of the organization in the
corporate level which in turn affects the overall performance of the organization.
Porter's five forces model
Source: The five competitive forces that shape strategy by Michael Porter, Harvard Business
Review, January 2008
1.3.1. Bargaining power of suppliers
This is the ability of the suppliers to bargain for its raw materials and its services to the organization.
Suppliers get this power if they are the major supply of firm's raw materials or the supplier has
unique or high quality raw materials compare to the price. There are some other factors that allow
supplier
a) Costs of organization to switch its suppliers.
b) Supplier frequency ratio to firm concentration
c) Presence of supplier available.
1.3.2. Bargaining power of customers
This is the ability of the customers to bargain for the products available in the market. This will give
pressure to the firm for the product price and quality maintenance.
a) Degree of dependency on the product
b) Sensitivity of product price to customers
c) Customer volume.
d) Dependency of distribution channel
1.3.3. Threat of new entrants
High profit business fields always have the threat of new entrants to enter into the business due to
the attractiveness of high profitability. The increase in the number of entrants into the field leads to
decrease in profitability. There are several factors that can stop the number of entrants coming into
the business. Some of them are
a) The barrier of entry into the business which restricts the number of entrants to come into the
business.
b) The capital that has to be for an organization to come into the business
c) Loyalty of customers to existing products
d) Government policies
e) Availability of distribution channels for the new entrants
1.3.4. Threat of substitute products and services
The uniqueness of product gives more profit to the organization. The emergence of new entrants
with similar products or services gives raise to the competitiveness to business which decrease
profits. This can be effect on different ways
a) This can be the customer tendency for substitute products or services with the same level of
quality with cheaper price
b) Less switching costs
c) The number of options make the customers to make a better choice of their own
1.3.5. Competitive rivalry among organizations
This is the base factor that affects all the above impacts. The existence of competitive organizations
gives competitive pricing and promotions.
2. Conclusion
Google Inc has to maintain the relationship with all the stakeholders in order to carry on its stable
state. Then most positive point of the google as a company is its less long term liabilities. This is
because of its constant earning from the cyber product marketing from the
Task 3
1. Introduction to 3M
3M was founded in 1902 in the Lake Superior town of Two Harbors, Minn. Five businessmen set out
to mine a mineral deposit for grinding-wheel abrasives. But the deposits proved to be of little value,
and the new Minnesota Mining and Manufacturing Co. quickly moved to nearby Duluth in 1905 to
focus on sandpaper products.
Years of struggle ensued until the company could master quality production and supply chain. New
investors were attracted to 3M, such as Lucius Ordway, who moved the company to St. Paul in
1910. Early technical and marketing innovations began to produce successes and, in 1916, the
company paid its first dividend of 6 cents a share.
Innovations
3M serves customers through six business segments, which increase speed and efficiency by
sharing technological, manufacturing, marketing and other resources.
1. Consumer and Office Business
With powerful brands, innovative products and a global presence, we make life easier and more
productive for consumers and office workers around the world.
2. Display and Graphics Business
Drawing on 3M's technology platforms, we provide products display enhancement films, reflective
materials, eye-catching graphics and more that people around the world rely on every day.
3. Electro and Communications Business
We turn 3M technology into solutions for customers in electrical, electronics and communications
markets around the world. We contribute to reliable sources of electrical power, high-performance
electronic devices, and speedy and dependable telecommunications networks globally.
4. Health Care Business
3M Health Care is a global leader in medical and oral care products, and drug delivery and health
information systems. We supply innovative and reliable products that help health care professionals
improve the quality of care.
5. Industrial and Transportation Business
We're a global leader in tapes, abrasives, adhesives, specialty chemicals, filtration systems and
software for supply chain management. We also serve the transportation market with products for
the manufacture, repair and maintenance of autos, aircraft, boats and other vehicles.
6. Safety, Security and Protection Services Business
Our products increase the safety, security and productivity of people, facilities and systems around
the world. We're also a leading supplier of roofing granules for asphalt shingles.
Sustainability Strategic Principles
3M's strategies for sustainability encompass the pursuit of customer satisfaction and commercial
success within a framework of environmental, social and economic values.
Economic Success: Build lasting customer relationships by developing differentiated, practical and
ingenious solutions to their sustainability challenges.
Environmental Protection: Provide practical and effective solutions and products to address
environmental challenges for ourselves and our customers.
Social Responsibility: Engage key stakeholders in dialogue and take action to improve 3M's
sustainability performance.
1.1. Mission
A company's mission statement always reminds its employees the reason for the existence of the
company and the founder's endeavor for the company. A company which slips its mission statement
took the first step towards failure. There are different types of mission clubs that given priority on
factors. Some of them are
Fortune 500
The company who focus on quality on competitive market is on this category. They are the most
successful well running companies in the world.
Inc 500
Inc magazine picks 500 fast growing privately held companies in America,
Credit Unions
These are financial organization owned by its own members. The profit is shared among the
members with in the organization.
1.2. Vision
Vision statements
1.3. Objectives
1.4. Measures
2. Roles of Mission and Vision statements of Google Inc.
3. Evaluation of objectives
Task 4
1. Introduction
2. Current marketing changes of google Inc
3. Key functional areas of strategy
Task 5
1. Introduction
2. Timetable for strategy implementation
3. Dissemination process and commitment and implementation of strategies
4. Monitoring and evaluating new strategy