Influentare

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InfluencePersuasion.com

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Copyright 2013 Surefire Publications LTD & Successvantage Pte Ltd

All rights reserved.

Published by Simon Stanley & Alvin Huang

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Introduction ................................................................................................................................... 5
Chapter One: Myths and Misconceptions: What Influence is Not. ......................................... 19
Chapter Two: Influence Begins Inside: The Importance of Belief ........................................... 32
Chapter Three: Reading Minds: Why it Doesn't Take a Psychic ............................................... 75
Chapter Four: Planting The Seeds: Establishing Rapport ......................................................... 79
Chapter Five: Do The Body Rock: Using The Body to Open Minds .........................................84
Chapter Six: Have Care How You Speak! .................................................................................. 90
Chapter Seven: Just Breathe ...................................................................................................... 93
Chapter Eight: Poker Faced......................................................................................................... 95
Chapter Nine: Priming Yourself For Powerful Influence ......................................................... 98
Chapter Ten: Implementing Persuasion in The Workplace ..................................................... 112
Chapter Eleven: Putting Persuasion to Work in Your Personal Life ...................................... 143
Chapter Twelve: Why People Fail to Be Influential .................................................................. 175
Epilogue ...................................................................................................................................... 181

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PART ONE:
GETTING STARTED

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Hello, Simon Stanley here, and in this course, Im going to show you how to achieve your
influential dreams by tapping into the power of your brilliant persuasive mind.

Now, if this is your first venture into mastering of art of Influence Persuasion, then you may be
somewhat skeptical. That's why I'm going to make you a promise right here, right now, that I want
you to remember until the end of the course.

By taking the time to immerse yourself into mastering the art of Influence Persuasion, I truly
believe with absolute certainty that in applying these real-world practical principles, and following
each of the actionable steps, this course could prove to become one of your most treasured
investments, and potentially yield magnificent results time and time again, throughout your
wonderful life.

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You will consciously create into existence an amazing life thats waiting for you to begin realizing
right now, a life you previously could have only wished for!

In fact Im brimming over with excitement knowing whats possible for you, because these
remarkable persuasion techniques that are soon to be revealed to you are what has taken me
from the bottom of the heap, barely existing on minimum wage, to living a life of plenty by
influencing the core pillars of my life and activating the flow of positive energy to consciously
create near immediate results.

You're going to learn plenty of things, including:

Advance rapidly within your career, impress your manager, or inspire your co-workers to
continually raise the standards for the entire company.

Win that life changing business deal, whereas before maybe you felt overlooked or
ignored.

Cultivate passionate long lasting relationships fueled by fun, outrageousness, and a playful
attitude that grows and intensifies day by day.

Positively influence your children, friends and family into doing whats genuinely best for
them. Communicate by using ethical psychological triggers that can subconsciously pull
them in the best direction.

Master your speech, actions, and body language to command real-world presence within
any social situation.

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The list is endless of course, as we are only held back by our limiting thoughts and emotions.

So how do we overcome our limitations?

Follow my directions completely. Youll learn the vital steps that will lead you to take extraordinary
action by discovering the core motivational forces that drive you to finally begin operating on your
own terms.

Youll also learn the real tactical strategy of commanding immediate influence, respect, and
authority by using ethical leverage to design the dynamic life youve always dreamed of with laser-
like precision.

You see, whether you know it or not, influence already plays a gigantic role in your life. It's no
question the world exists in a pecking order an unsaid hierarchy where you're either influencing
or being influenced.

This is never going to change, and the goal here isn't to bully the people around you and be king of
the mountain in that aspect, it is instead to control exactly who is influencing you and in what
direction. When you're able to do this, you can then begin to influence those around you to fit
your needs in a positive manner and climb to the top of that proverbial pecking order with your
new knowledge.

Unlike a lot of other books on influence persuasion, this isn't one of those pop-psychology
manuals that profess to make you the best businessman and do the most selling with a bunch of
anecdotal remedies and one liners as if the art of influence persuasion was all about pulling out a
couple of pre-fabricated lines. Hey, if it doesn't work on the hot girl at the coffee shop, it's not
going to work anywhere.

Influence persuasion is not a one-sided art form there is no one thing you use it on. Rather, it is a
lifestyle it's a way of living, walking, talking, thinking and conducting your personal life even
when no one is around.

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Influence persuasion is a skill and a talent, and just like any other skill you have to hone it. You may
be starting out without a shred of knowledge on this subject. Well, so did I. From the baby who
decides to walk to the obese man who decides to lose weight and enter a marathon developing
the art of influence persuasion takes action, practice, and work, but the skill WILL come the more
you exercise it, even though you may not be able to see it right this second.

In this book, you're going to learn how to BE influential, not just do influential things there is a
huge difference. You see, were human beings, not human doings. Being truly influential means
living it one hundred percent of the time. At first you begin to learn about yourself and the reason
why you don't have the success in certain aspects of your life right now. Then you begin to learn
the various tools and tricks of how to be influential and persuasive in everyday life After that,
there is no more thinking just like muscle memory, it becomes automatic. You BECOME that
person you've always wanted to be.

In that sense, it doesn't matter whether or not you're trying to excel in the business world or be
more successful with women. It doesn't matter if you're trying to gain an edge of authority in a
certain situation, or you want to leave the social world behind and work at home, secluded in a
serene mountain scape for the rest of your life being influential doesn't mean you need to be
someone else and it doesn't mean you can only use it in certain situations it means becoming an
upgraded version of who you already are, and as such you upgrade the entire value of the life you
already live. That's influence persuasion a way of living, thinking, and being, not an optional
button you push when the time is right.

This is what you're going to learn in this book, but before we get into the heart of the matter, it's
important to start from the beginning. I want to tell you a little bit about my life where I started
and where I ended up. Am I boasting? No, not at all. What I'm doing is showing you the potential.
Because, well, I couldn't see my future at the start just like you may not be able to now. But, if you
work hard on the principles I teach you in this book, you can accomplish what I have in your own
way.

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So there I was, working in a supermarket on minimum wage. Sleeping on my mother's sofa,
wondering how I was going to direct my mind, emotions, and energy to attract the abundance I
knew was out there somewhere, just waiting to be tapped into.

In just a moment, youll learn how my mothers eye-opening
experience was in fact the incredible catalyst I desperately needed to
transform my negative emotional mind into a state of unparalleled
influential success and absolute conscious creativity.

Though before I enlighten you with my life prior to mastering influence
persuasion. Id like to enlighten you with the extraordinary change I
was able to manifest, by taking control of my mind, emotions, and
living life on my terms rather than being in a state of constant reaction
to my environment.

One of my primary lifelong desires was to transform my finances in a way that not only continually
served my personal bank balance, but also helped transform the quality of other peoples lives to
communicate a message that could truly help others around the world.
Through trial and error, compiling techniques that worked and discarding many that didnt, I was
able to attain absolute focus, and discover the powerful personal drives that helped propel me
toward my desired result.

Within my first two years starting with scratch, I was able to build a six-figure online business that
has already helped tens of thousands of people around the world through my products and
programs. My aim within the next three years, will be to work toward the seven figure mark, and I
owe an incredible amount of my success to mastering the power of Influence Persuasion.

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One of my lifelong dreams and desires was also to transform my health and physical body. Im not
necessarily JUST talking about washboard abs, but the health, energy and vitality to seemingly
glide through each day with ease.

Now you may thinking, what has my physical health have to do with influence?

My answer?

How can you persuade anyone, unless youve first influenced yourself with the discipline to take
action, and harness the physical power, and zest for life for others to see so they realize it's
possible for them too? As you'll learn later on in this course, there is no difference between your
physical state and mental state your physical state is an outward interpretation of your mental
health and outlook on life and vice versa. To demonstrate your mental vitality and health, it's
important to keep your body in shape too.

I now wake up every day eager to get out of bed, with the vitality to take the day by storm,
WITHOUT needing sugar highs or the artificial energy rush from caffeine.

Another desire was to attract passion and love into my life, and enjoy the company of good friends
and family, to constantly grow and share the bounty of emotional reward. Youll discover how I
became a better version of myself, and how through my new found infectious vibrancy,
enthusiasm and positivity, I was able to influence my friends, clients, and family into sharing the
joyful experience with me.

In short, I totally transformed the quality of my life through these influence persuasion principles,
and you can too! By taking action, youll stun yourself with the abundance of endless possibilities.
Once you put what you learn here into practice, the world can truly become your playground.

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OK, now, you may be thinking, Well this all sounds great but if this is so easy, why doesnt
everyone do this?

In the perfect world, everyone would achieve exactly what he or she desires, but the big problem
is most people have already doomed themselves into inevitable failure, by judging their probability
of failing from the outset! They rationalize that for whatever reason. They put themselves at the
whim of the world and the process of life. They allow past events, failures, or circumstances to
forever dictate their success in the future.

Excuse the direct tone of language, but that is absolute B.S! In fact it infuriates me when I hear
people complain on a daily basis about how things supposedly happen to them, how somebody
really annoyed them, that they cannot do something or how they have to do something they
dont want to.

Many believe they are too old, too young, too short, tall, fat or thin to get something they want. In
fact, when I started in the self- improvement industry, one of my limiting beliefs was that I was too
young to have people listen to what I said. That people only wanted to hear from someone older
with more life experience.

However, I realized the truth after taking control of my own mind and thoughts.

All people actually desired is a solution to a pressing problem, to transform the quality of their life
and enjoy the process. Id proven to myself that in fact, people really dont care who they get their
information from; they want to achieve the desired result with as many benefits, and as little
emotional pain involved as possible.

So from personal experience, I can tell you its time to eradicate these limiting beliefs. Its time to
stop rationalizing and get exactly what you want with zero distractions. Thats why Im so glad
youve invested in this course. By taking action on what youre about to learn, you can obliterate
trial and error and begin striding towards the extraordinary life you desire and deserve.

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I can definitely empathize with what I believe is one of the biggest causes of productivity paralysis
and information overload out there, and it's something that I've personally experienced on
numerous occasions in the past every single time I start out on learning something new and
that's becoming overwhelmed.

Our subconscious is bombarded every single day with different external messages, causing us to
lose focus on what really matters, and ultimately give up on our dreams and goals.

That isnt what I want for you, and as youve read this far, its evident youre one of the elite. One
of the few that will likely harness this information to influence your future and succeed with
almost anything you set your mind to here on in.

What Id recommend is to shut off all distractions. Close your email, turn off your television, and
devote time every day to reread over the powerful material Ill be exposing to you throughout
this course. Youll not only better absorb this information within your long-term memory; youll
also feel the natural energy rush holding focus toward the betterment of life. Rather than being
blown off course every time you look at your phone, or watch the television.

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About a year into my journey to influential mastery, I realized that this method of constant trial
and error was most certainly NOT producing the quick results I desired.

Where most would have given up, and let limiting beliefs and rationalized reasons stop them, I got
DESPERATE. As my bank account dwindled, sinking deeper into the bottomless pit of credit card
debt, I realized the only way out was to find an alternative method of learning, and taking massive
action.

So I began studying those who have succeeded before me. To find the absolute best mentor,
someone I trusted and whose position I wanted to be in.

So I searched on forums, websites, local business meetings, anywhere that successful people
would congregate, and immerse myself in their presence, and extraordinary mentality.

After searching tirelessly, I knew I hit the bulls eye when I began speaking with
an incredibly successful online entrepreneur namely, Alvin Huang.

I was awestruck by Alvin's financial success at such a young age as well as his
modesty, aura of positivity, grace, and willingness to help. Within a few short
years, Alvin helped transform my income into a six-figure success.

In fact, before meeting Alvin I was struggling to make a living. It was only having discovered a
great mentor, that I began truly designing a LIFE!

Thats exactly what you have right now in this Influence Persuasion course a mentor who has
been along the beaten track, knows the persuasion principles that work, and what doesnt.

In short, a clear explanation of what to do and how to do it.

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However, I believe that the core reason for overcoming my initial self limitations, one that makes
most people fail, was discovering my deeper meaning and purpose to succeeding. In short, the
ultimate goal that would contribute to a greater cause, dramatically improve the quality of
people's lives through my journey to mastery.

So what Id ask you to think of right now, are the real reasons of WHY you want to succeed with
Influence Persuasion. When you find that internal flame, it will be what drives you when breaking
the mold of your rituals. It will cause you to succeed in the face of rejection, failure, and adversity.

In fact what Id recommend, even before reading the next chapter, is to make a promise this very
moment to hold yourself accountable to success with Influence Persuasion. Schedule an event, of
which harnessing the power of persuasion would be an incredible asset. Tell your friends and
family that youre studying this material to become an expert influencer! By adopting that new
identity, you will have no choice other than to take action on what youre about to discover,
regardless of self-limiting paradigms and events that may have hindered your progress in the past.

So right now, Id like to walk you back in time a little, and show you that its genuinely possible for
someone starting with LESS than nothing, to succeed and become an ethical master persuader.
Again, this isnt some bragging speech, or beat on my chest episode; no doubt youve heard
the rags to riches stories before. But by explaining my story, youll see exactly where Ive come
from and can hopefully relate in some way.

What brought me here, was something I knew I needed to master my MIND. Everything in my
world seemed to be falling apart, my health, my finances, my love life, and my mask of emotional
influence was slipping day by day it seemed.

Having already previously moved out of my mother's home when leaving for University, things
didnt exactly go as planned. So, I arrived back on her doorstep in a heap, needing a roof over my
head.

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I felt like a complete and utter failure and burden, waking up to the sound of my 7AM alarm clock
every day on my mothers sofa, jumping into my beaten up Nissan Micra, HOPING that when I
turned the key the thing would actually start and I wouldnt be late for work.

Commuting to a job where stacked shelves at a local supermarket for minimum wage. Sometimes
Id be working on the meat and fish counters. The smells of raw meat flowing up my nostrils
actually made me feel physically sick.

Not only the smell of meat, also the sickness of emotional disgust of how my life was in no way
matching my blueprint of how things SHOULD be.

My lack of abundance stemmed from many years back when I was a kid at school, at an age
deemed too young to be consciously aware of mastering my mind. I was picked on and bullied
relentlessly because of my bad acne. In fact it almost brings me to tears thinking about how Id
beg my mother and father to not take me to school.

I faked illnesses because I couldnt endure another day of torment. Yet little did I know, this low
self-esteem, confidence, and low level of consciousness would continue to manifest all the way
through to my adult life.

I wondered how on earth I was going to scrape myself out of over $10,000 worth of credit card
debt, when I was earning minimum wage with more month left than money.
It was hard not to feel helpless living every day completely at the whim of the world. I would eat
and drink myself into a state of disillusioned ignorance, which only temporarily served to cure the
problems that surrounded me.

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There was a specific moment in time that would prove to be
the turning point, one that would change my life forever.

One day, my mother told me she was going to a Tony Robbins
self improvement seminar. At the time I remember thinking to
myself Tony Who?!. I had never heard of the personal
development world, let alone accept the idea that I had
complete dominion of my mind!

A few days passed, and my mother returned from Unleash The Power Within. She was excited and
wanted to tell me all about her experience. In all honestly, I was terrified!
Being a complete self-improvement outsider at the time, It seemed as though my mother had
been brainwashed! Limiting beliefs, Subconscious Mind, Paradigms, Certainty, Rapid
Planning, Law Of Attraction

What a load of complete Rah Rah baloney I thought!

However, my mothers transformation was a radical one. Intrigue got the better of me, and so I
continued to research a bit more about this Tony guy and the personal development world.

I got completely hooked!

Although my mother, and Tony Robbins were what opened my mind to the limitless possibilities of
truly mastering me mind, I had no idea the kind of the profound effects this would have on my
overall quality of life. I became so engrossed with learning more, that I bought thousands of
dollars worth of audio and video courses and flew around the world to network with like minded
people.

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It became evident, that people WERE in fact succeeding at extraordinary heights. They had real
influence, health, wealth, romance, and an abundance of riches. In fact, anything their heart
desired it seemed. Whats more, these people DIDNT have some fancy university degree; they
werent academically smart.

It was evident they had an edge they knew something I didnt. I soon became OBSESSED with
discovering the missing key to becoming one of the elite, one of the few that had influence of
their minds, and to transform the core pillars of their lives however they see fit.

It fueled me with HOPE, a burning desire to discover the what Id been missing my entire life.

After many years of research, trying, testing, failing. Buying course after course, attending
countless self help seminars. I discovered something that would prove to change my life forever.

I found that the ELITE who were able to master and influence their minds, were manifesting
almost anything their hearts desired. In fact, they were reaping all of the rewards, while others are
left scrambling in the dark - wondering where it all went wrong.

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See, money cant buy you happiness, but it can buy you time to enjoy what you would love to do.
Without being shackled to the constraints of everyday life!

For example, I now enjoy spending valuable time with my family, playing golf with my Dad and my
Brother, taking my mother to the theatre for her birthday, and going for drinks in central London
with my friends (without worrying about the dent it has on my bank account!).

In fact, by mastering the art of persuasion, its handed me the freedom to experience the delights
of the world. In fact just this past year alone, Ive traveled from London to LA, star spotted in
Hollywood, enjoyed the entertainment hub of New York, struck the Rocky Pose in Philadelphia,
and experienced front row Premier League soccer seats! The atmosphere was absolutely
phenomenal.

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Before we delve into the real world strategy of mastering Influence Persuasion, I believe it first to
be paramount that we expose the myths that prevent most people from even getting started, let
alone succeeding.

1. You have to spend money on degrees, seminars, and personal development retreats in
psychology to become a master persuader.

Do you know who the smartest, most persuasive people in the world are? Those who grow up in
poverty-stricken conditions on the street. They never spent a dime on a degree and don't have any
kind of formal training, but they can tell you what everyone around them is thinking, and when
they need to, they can get their way by knowing how to talk themselves in or out of a situation.

In fact, many of history's richest men were without fancy degrees or formal education they had
street smarts. And, that kind of raw real-world education learned by observation and trial/error is
the best way to get ahead when it comes to influence and persuasion. However, whereas those
individuals had to pull themselves up from the proverbial bootstraps, you're going to be guided
through the process.

2. You must be young enough to live vibrantly energetic, and in a consistently enthused state.

There is a huge misconception about what an influential person is, especially in America. The
thought process is that, to get ahead, you always have to throw yourself out into the mix. You
have to be social. You have to go to big networking events. You have to show everybody how
enthusiastic and interested you are. There is a lot of new light coming out about the difference
between those who are introverts and extroverts.

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To be introverted used to be thought of as a negative these were people who needed to break
out of their shell and loosen up a bit like the rest of the domineering extroverts.

How could they possibly influence anybody if they were stuck behind closed doors. Look, here's
the thing, being influential and persuasive is a lifestyle and a state of being, in order to live an
influential and persuasive life doesn't mean you have to change who you are. The silent man who
walks into a room and only stays for a minute can command just as much influence and persuade
just as many people as the man who comes in with a flash and stays for the after party.

In fact, those earnest, steadfast people who are calm, collected, and not particularly interested in
the social world are often times the most respected and sought after.

3. You must be young enough to design the body of your dreams, and posses the genetics to
eventually build a head turning, powerful physique.

Well, I guess Helen Keller and FDR are completely out of luck. Being influential and persuasive
comes down to things like presence, body language, speech, and so on all of which can be
improved and honed through time and effort regardless of your age or physical body.

People may initially judge you on looks that's true but that's only a small part of being
influential. Many people who have that token smile and that perfect body, fall apart completely
once it's time for them to open their mouths and say something that's in line with that initially
influential physique that's what makes or breaks you.

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4. Finding your ideal partner is due to luck and being at the right place at the right time.

Wow that sounds so romantic! But, here's the thing, you have control over a lot more than you
think you do in life, that includes having the control to find the partner you want and having them
fall in love with you. No, this isn't some kind of love potion number nine voodoo magic, it's just a
simple equation.

If you wanted to and with the necessary skills you're going to learn in this new book you could
literally profile the kind of partner that is ideal for you, and then purposely go out with the intent
of finding a person that matches that ideal description, and then use the your influential and
persuasive self to create a relationship with that person.

This is a skill that anybody can utilize, and although it takes out a little bit of that romantic mystery,
the knowledge that you have the skill and can whenever you please go out and start or end a
relationship according to what you want at the time is an amazing comfort to have. There is very
little difference from starting a romantic relationship, to starting a friendship, to gaining new
business, to getting the car salesman to lower his price it's all up to a learnable skill set.

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5. Relationships will inevitably with away with time and injections of passion and outrageous sex
is merely a temporary fix that won't hold up.

Just like you have the ability to find and gain a mate, you also have the ability to guide and
influence the course of the relationship. Most people acquiescence to the thought process that
they have no control over how their human relationships romantic or not progress.

Would you say that you have no control over where or how a sail boat sails? After all it's the
wind, which you have no control over, that powers it and the waves, which you also have no
control over, which keep it afloat. Yet, anyone will tell you that you can, in fact, bend the wind and
waves to your will on a boat that is also completely dependent on resources initially outside of
your control.

The trick? Well the trick is in knowing how. All that separates you and the ability to navigate a sail
boat is education. The same is true in any relationship the only thing that separates you and your
ability to navigate it according to your will using influence and persuasion is having the
instructions. There is nothing magical about it.

6. Money talks and without a six-figure bank balance, nobody will listen to you professionally or
personally.

Success doesn't come because people have a lot of money, money comes because people have a
lot of success. Success starts from your mindset, your personal habits, and your goals. When you
become an influential and persuasive person you don't even need to talk in order to create
attention for yourself. People will simply gravitate toward you and want to know what you have,
and especially how to get it.

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7. Wealthy leaders and personalities are born with silver spoons in their mouths and have wealthy
relatives that support them with financial backing every step of the way.

This is certainly true for some people take trust fund kids for example, but I'll tell you one thing,
that wasn't how their parents amassed such a fortunate and there are many examples being made
every day of emerging successes who came from nothing. There aren't many things that separate
the rich from the poor or middle class it's not about money, it's not about education (in fact
many people in the middle class have stronger formal educations than even the richest people in
the world) it's about mindset and the accumulated knowledge of how to influence and persuade
people.

8. Money is the root of all evil.

Steve Siebold, author of How Rich People Think, spent nearly three decades interviewing many
millionaires around the world in order to find out what separates them from everyone else. This
thought process is one of them. He writes, average people think money is the root of all evil. Rich
people believe poverty is the root of all evil. The average person has been brainwashed to believe
rich people are lucky or dishonest, that's why there's a certain shame that comes along with
'getting rich' in lower-income communities. The world class knows that, while having money
doesn't guarantee happiness, it does make your life easier and more enjoyable. He also goes on
to talk about how average people think selfishness is a vice while rich people think it's a virtue.

You see it's okay to be selfish, it's okay to be rich, it's okay to want what you want. The rich go
right out in the world and make themselves happy they don't try to pretend to save everyone.
While the middle and lower classes are seeing that as a bad thing, they are at the same time
keeping themselves poor.

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Guess what? You're never going to be in a position to help anyone else in your life to the
magnitude that you could if you don't have money you can't give what you do not have. Guilt
about the thought of getting rich is one of the biggest hang-ups you can possibly have stop it, if
you want to influence people, persuade them, and get rich then do it and don't feel bad about it.
What you do with that success is what separates you as a person.

9. Money doesn't grow on trees

Well, technically there is no actual plant upon which usable currency grows naturally in the wild if
that happened, nobody would have to worry about money. However, your mindset needs to be so
strongly rooted in abundance that you might as well be walking out of your front door each
morning and picking hundred dollar bills off the branches in your yard. Money is abundant, and it's
not as hard to get as you think. Once you stop looking at money with an emotional eye and start
looking at it as a tool, you will begin to be able to use your skills in influence persuasion to live in
abundance.

10. Influence persuasion is some kind of special power I can use on anybody!

Slow down there, young Padawan. Look, are influence persuasion skills powerful? Yes. Are they
magical and unstoppable? No. The ability to be influential and persuasive is the ability to obtain a
set of skills through time and practice that allow you to have a deeper understanding of the world
around you, the people around you, and how you react to those people and that world. It's the
equivalent of knowing the rules so that you can break them and manipulate them.

Just like any skill, from the outside looking in, it looks fluid, simple, and unstoppable, but once you
learn those skills you realize it all really just comes down to a few fundamental rules, principles,
and guidelines that can be practiced to the point of becoming more natural.

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When you learn influence persuasion, you're not learning special tricks, you're not going to be able
to do some kind of Jedi mind trick or mind meld, you're just going to have a heightened
understanding of yourself and the people around you, the skill of which allows you to get ahead
faster, read people better, respond more intelligently to social cues, and communicate more
effectively to get what you want from other people.

You CAN truly master the art of influence, and attain whatever you desire by harnessing a system
developed through applicable strategy, that has proven work time and time again! Sounds
sublime, doesnt it? By getting what you want, this applies to a variety of lifes challenges. Such
as convincing your children that studying is a great way to invest in their future (while having them
think it was their idea!) to losing weight, to getting ahead at your job, to finally having the time to
work on the things you really want to work on it all ties in together.

The thing is, you already know all about influence persuasion, because it's a skill set you have been
developing since you were born it's what helps you survive. It's a skill set that you use constantly
on a subconscious level, but because it's on a subconscious level it has become so natural to you
that you don't understand what you're doing you don't really recognize that you're always
analyzing social and facial cues. You don't realize how your emotions are influencing your
decisions (not the big ones, I'm talking about all those little gut feelings).

In Influence Persuasion, you're going to learn how to understand what you already know, by
moving the awareness you already have on a subconscious level to where you can control it and
ethically manipulate it on a conscious level both in yourself and others. There is no hocus-pocus
about it it's applied psychology.

People who are trained such as interrogators, top level marketing experts, negotiators and others
have been using these tactics for years and hundreds of studies and well-known authors have
come out on these subjects. It's all a learnable skill, the great thing is that you already know it, now
it's time to become aware of it. This is what gains you an edge in everything finances, lifestyle,
and relationships.

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Do you sometimes feel as though micromanaging others be it a significant other or your devoted
assistant is the only way to get things done?

Did you miss out on that job opportunity because you couldnt sell yourself as the best
candidate for the job? Have you ever been painfully ignored, or disrespected by your children,
spouse or business partner?

Does your home life suffer because you feel like no matter how hard you work, you just cant beat
the rat race to get ahead?

If so, then its my belief youll absolutely love Influence Persuasion. Id like you to picture the
following scenarios.

Just imagine:

Cultivating intense feelings of love, admiration or envy from friends, lovers, co-workers
(even strangers!)

Dramatically supercharge your income to potentially double, even triple by next month.

Land your dream job by communicating yourself as the ideal candidate in just the first five
minutes of your interview.

Transform your enemies into friends. (Or, at least into acquaintances who respect you!)

Convince your attractive co-worker that shed miss out on a great opportunity not going
out with you this Friday night.

Motivate your employees to produce better work in a shorter period of time, without
micromanaging.

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Allow a free flowing form of communication with your spouse, instead of fighting about
whose fault it is that youre in disagreement.

Women: Convince your boyfriend/husband that yes, it has been a while since hes brought
flowers home for you. And as a result, he makes sure to get those roses to you, ASAP!

Men: Your motivation tactics are so good that you convince your partner that watching the
game while eating dinner IS better than eating in silence!

Motivating the in-laws to stay at a nearby hotel for their weeklong visit instead of cramping
your style by staying with you in your home.

You have strong personal boundaries both at home and at work. As a result, you never
feel run over and run down by the day-to-day responsibilities life throws at you.

The key to successful leadership today is influence, not authority BR Kenneth Blanchard.

Today's digital economy offers us countless opportunities to get ahead. The internet hands us
instant gratification in its finest form. We can order pizza online with the click of a button, and we
can make a date for ourselves for Friday night without even saying the word, hello before
meeting them face to face.

We can create newsletters for our company with a little PowerPoint presentation know-how, send
spreadsheets to our boss or put together a comprehensive all-in-one soccer schedule for our
daughters team just moments after the request has been made.

We can do it all because the fast paced world today is flooded with opportunity to be better,
faster, and to obtain the instant results that we desire for our work, home, and love life

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Has anything similar to the following events, ever seemingly happened to you out of nowhere?

A friend asked you for a personal loan (which at the time was way beyond your means.)

Your neighbor, the aspiring politician whose views contradict your own, asks you for
support. That includes placing his signs on your front lawn and voting for him on election
day.

You search for startup capital to find your new business. After all, becoming an
entrepreneur has always been a dream of yours!

You work five Saturdays in a row as a favor to your boss. Hopefully, youll be rewarded for
your hard work and dedication!

You long to have that brand new Honda, but you dont have the $32,000 to buy it!

Be honest: how good are you at negotiating right now? Can you haggle with the vendors in a
farmers market, or walk into a car showroom and talk your way down in price, no matter how rare
an item for sale may be?

Have you ever been walked all over by an aggressive co-worker? Can you debate with others,
stand firmly planted on your opinion and convince others to see your way of thinking, acting and
being?

What are you currently taking a stance on at work? Is it that youre the right candidate for the
upcoming promotion or that you need an assistant more than Bob in publishing does?

Well, you know what? How you present your argument will determine whether youre believable
and deserving or as a result, Bob in publishing getting that assistant instead of you.

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If you feel like a workhorse, trapped in the rat race
mindlessly slaving away without utilizing your innate
persuasion skills as a powerful negotiator, influencer and all
around powerhouse then youll likely spend every day doing
more of the same.

Do you have that all too familiar feeling like youre working for the man without much reward,
passion or stimulation for what you do? Once you master the art of getting exactly what you want,
the potential to reap incredible benefits in the workplace becomes nearly unlimited.

Have you ever paid particular attention to anticipating your potential bosses, interviewers, or
clients requirements? How your handshake, eye contact and posture can express exactly who you
are without even saying a single word?

In what ways can you show them youre unique and deserving of that raise? Ever thought that you
can utilize a more powerful inner ability, rather than merely giving them facts and figures of what
you can do or have done?

By attaining absolute influence and persuasion, youll not only let your talents shine, youll leave
people spellbound with your speech and actions, and in return youll near effortlessly get exactly
what you want, without having to painstakingly convince people of your worth.

At first, many people may consider this pure and unbridled manipulation, which is understandably
frowned upon by anybody who isn't, say, a psychopathic CEO. This can cause many people a
hesitation to get started, but let me tell you something right now influence persuasion in the
way that you're being taught is not manipulation in the same way that telling a white lie isn't really
considered harmful (or much of a lie for that matter).

As already stated, the fact is that you're being manipulated and being manipulative all the time,
everyday, but people don't see it that way and for good reason. When you were a kid you would
convince your mother to give get you something at the store or you would make a case for
spending the night at your best friend's house or being able to go to that concert.

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When you got older, you continued to do the same thing, but as you began succumbing to societal
patterns of normal and acceptable behavior, you didn't stop manipulating, you just got better at it
and more well timed. All of a sudden what used to be considered manipulative is now thought of
as good business, savvy social skills, and great networking abilities.

You see, influence persuasion is all about helping you better understand the things you already do
(whether or not you're particularly naturally good at the moment) and recognizing them on a
conscious level so that you may exploit those natural behaviors for your benefit, and the benefit
of those around you. Persuasion is an influential tool you can harness to become the most
confident, dynamic, best version of yourself, creating an almost unmatched psychological
advantage in negotiation, allowing you to cultivate an incredible attitude to obtain exactly what
you desire.

This all starts with taking possession of your own mind.

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PART TWO:
THE SEEDS OF INFLUENCE

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Horse riders, skateboarders, skiers, mountain bikers, joggers, and pretty much every human being
trying to walk down the street or operate any kind of moving object on the planet has something
very interesting in common they'll run into pretty much anything they're trying not to run into.

It's the act of concentrating so heavily on not running into something, that actually causes you to
gravitate towards it. That's the reason why, for example, a jockey will not look at the hurdle
they're attempting to jump the horse over, but will instead look where they're trying to land.

The same is true if you're driving a car you keep your eyes on the road ahead because wherever
you veer your eyes, so your car veers. The same is true when it comes to the importance of belief
in regard to your mindset. You shape your reality based on where you focus your intentions and
emotions.

For example, sitting there and telling yourself not to feel sad will simple make you feel more sad.
It's the same thing as me telling you not to think about a pink puppy you're going to think about
it. A better solution would be for me to tell you, instead, to think about a cat. If I don't want you to
think about a pink puppy, I simple refrain mentioning one. If I don't want you to look down, I'm
not going to tell you not to look down, I'm simply going to tell you to look up.

When it comes to harnessing your mind and emotions, you don't want to concentrate on the
emotions you don't want to have or the person you don't want to be, because you'll just end up
putting more time and energy into becoming exactly those things. Instead, you want to focus your
intention on feeling the way you want and being the way you want.

Are you divorced? Or are you single? That's a great example right there. Someone who has
recently been divorced may feel inclined to label themselves as such, and that's obviously not a
feeling anyone wants to have.

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But if that person instead started thinking of themselves as single and happy not divorced their
mind begins to take on a completely different aspect of reality, thus their actions and countenance
will reflect it.

Your first step to becoming influential is to first take control of your own mind and emotions by
believing in your intended course of reality believe you've already attained the reality you want,
and all things will shape themselves to fit this reality.

Initially when you tell someone Simply believe your life has changed, and it will sounds like
wishful thinking. It almost sounds like some old folk wisdom that holds no real credence in the
scientific community, nonetheless in a persuasion sense where we are hinging on concrete
processes such as neuro-linguistic programming (NLP) and applied psychiatry. This couldn't be
further from the truth.

Remember your body goes where your mind concentrates, the same is true for your emotions
and the same is true for how you present yourself, walk, talk, gesture, and communicate.
Someone who is influential has first learned to master their own mind, before they can influence
the mind's of others.

Think for a moment about the last time you ate out at your favorite restaurant. How did you treat
your waiter? If youve ever experienced horrible service your food arrives on your table different
than what you ordered (without an apology from your waiter). You never received your bread
basket and horrors of all horrors youve been charged $66 for a meal that was only supposed
to cost $40 then you know a bad experience can ruin an entire evening.

While a dinner gone badly isnt within your immediate control, how you respond to what happens
is most certainly in your control.

Whats more, many people believe reacting in an instance such as this, would not have an effect
on the manifestation of your future.

That couldnt be further from the truth.

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When relentlessly arguing with the waiter over your late, cold dinner, how is that affecting your
state of mind? How will those in your environment see you as a person?
Two months down the line, if you ever return to the restaurant with a new colleague, boss, or
potential life partner. Do you think youd receive favorable treatment from the staff?

Seemingly small instances such as a minor argument with a waiter owed to inadequate influence
of your mind and emotions, can compound into having a profound impact on our lives, and the
quality of life we lead.

Manipulation is temporary. Persuasion is a permanent state of being, state of mind and the most
efficient, easiest way to earn that job, land that hot date, and earn pleasant freebees that no one
else manages to score. How exactly? By coming from an honest place on certainty, security, and
standing out from the pack.

Its about offering extraordinary value to the quality of peoples lives by continually improving this
unique talent, skill or exceptional service that makes you one of a kind.

Its about being undeniable!

When you can influence and persuade others rather than let lifes often misfortunes dictate what
happens to you, you win. And, in the process, you give someone else your product, service, even
incredible sense of humor or extraordinary positive attitude something that ADDS to the quality
of their lives day by day.

Youre confident. Youre capable. Youre the person that fulfills their needs on every level and
GROWS together with them. Be it a friend, colleague, client, or partner of your dreams.

When you truly attain possession of your mind, youll be able to knock their socks off and to
otherwise hit the ball out of the park with your compassion, your charming yet powerful way of
communicating, and youre ability to dress to impress.

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You shine; glow and otherwise radiant by being a powerful persuader that can dominate any
interview. Any first date that you want to turn into a second. Any client you want to win over.

Influence and persuasion is largely about being in control of yourself in situations where unrest is
occurring, such as this restaurant debacle, the person that is the most calm and collected ends up
commanding everyone else. In situations of extreme stress in the work place, for example, the one
who does not adhere to the overwhelming emotions that everyone else is exhibiting, and instead
decides to remain in control of themselves, immediately begins commanding respect from others.

Influence and persuasion in any stressful environment is left up to the one who is the most in
control of themselves, because they immediately become a de facto leader people quickly
gravitate towards the one who seems like they are the most in control of themselves and their
space.

To say that being in control of your mind and emotions is what makes you powerful and influential
may seem like some kind of abstract concept more like a good idea than anything else. But, it
really comes down to simple and observable social mechanics. You can see this same hierarchy in
the animal kingdom among pack animals and social animals such as wolves, monkeys, and groups
of dogs. Those who remain the most calm and have the most control over themselves throughout
stressful or inconvenient situations ultimately end up becoming the leader.

No one ever said, Oh, hey, let's follow that guy who is completely flipping his lid over the
restaurant bill and provide him with our respect, admiration, and loyalty. No one ever said, I sure
do respect that guy at the restaurant who called the manager over and vowed to never eat there
again while refusing to pay and cursing the waiter.

Do you know what a leader does in that situation? Someone who is constantly in control of
themselves (which is a skill learned through practice) has the decision right then and there, when
things are going wrong in any situation this scenario being bad service at a restaurant to
determine the course of action for the rest of the evening, the rest of the week, and in many cases
the rest of their lives with how people view them by deciding how they will act in that moment.

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An influencer would have shrugged off the bad service and a made a light-hearted joke about it.
They would have let the waiter know that some things were unsatisfactory, but with a please and
thank you attitude. They would go on to ask the waiter how their night has been going have
things been stressful, are they new to the job, is it just one of those days?

Rather than try to get the waiter fired and make a scene, the persuasive person would have
encouraged the waiter and said, Look, it's fine, I know the next time we come in here you're
going to do a much better job, just keep your head on straight and I know the evening will turn
around for you you're a good kid.

Now, think to yourself, what would you think of a person who handled the situation like that? You
would admire them, you would want to be like them, and you certainly would be influenced by
them in a positive manor.

This is why being an influential person doesn't come down to a few well publicized acts. Instead, it
comes down to a state of being in which you have the correct mindset and utilize that mindset in
all of the everyday situations you're presented with with or without people there to see it
happen. When you live this way, you end up influencing hundreds of people a day throughout your
everyday life. It doesn't take a grand gesture, it just takes you being in control of yourself
constantly.

This means that the difference between being persuasive and not having that ability is simply due
to your mindset and how you handle everyday situations. Again, you may not have control over
the things that happen in your life no one does but you always have control over how you
handle them.

Simply being the best version of yourself every day, consistently, is how you begin to change
everything. Waking up every morning determined to mold yourself into an even better person
than the day before, is what makes people take notice. Opportunities open up when those around
you see how you act, and this is true for all things business, relationships, family, and overall
quality of life.

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Think about the following scenario:

You work 40+ hours a week for a company. It may not pay the ideal salary, but it does offer a fair
compensation for the work you do. On a personal level, you like your immediate supervisor, but at
times you feel like hes belittling the work you do for fear that his boss, the big boss might see
your work as better than his. You want to ask for a raise, and even ask about the possibility of a
promotion for a position with more responsibility (after all, you know you can handle it!) but your
supervisor skirts the issue anytime you bring it up.

So, you sit by, do your work silently, politely and go above and beyond on a daily basis, succumbed
to what life will throw your way... or not!

Your home life, as wonderful as it is, is also totally hectic. With three children that are constantly
busy with various sports activities, acting classes and dance recitals, you and your spouse are busy
making ends meet. Sure, you would love the opportunity to take your partner to that expensive
French restaurant she loves so much, and you really wish your teenage son would appreciate
where studying hard will get him, but what are you going to do?

Youve tried incorporating more fun into your familys life and giving them the best possible things
you can, but you can only do so much. This is life, and this is where life has taken you. In general
though, you are happy, your family is happy and you have a stable career. What more can you ask
for?

The answer? You can and should -- ask for a whole lot more.

The answer inside the answer? Through the practice of influence persuasion, you can attain
absolutely anything and I repeat anything you desire, need, dream of having or just think for no
apparent reason at all, would be a nice thing to have.

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Thats the superlative power you have within your mind, and at your fingertips here in this course.
Everyone has an area of his or her life that isnt perfect. It could be that your children have trouble
listening and minding what you tell them (dont worry, we wont say a thing!).

It could be that you cant quite seem to make it past a third date with anyone. It could be that
while youre valued at work, youre never fairly paid for it. Or, your boss constantly beats down
your ideas, suggestions and plan-for-action with each new concept you pitch.

Feeling plain sick of not being taken seriously? Constantly sitting in the back seat of life? Youll
soon be able to influence others to see any given situation how you see it. Youll be able to excite
your spouse about your new business venture (when she was once hesitant and unsupportive.)

Youll be able to turn your bleak, stagnate career into one of possibility and promise. And, youll
once and for all take the drivers seat of life back and be right where you belong. In control and
able to achieve each and every dream your heart can muster.

39


Before we delve into the different personality types, and how to influence each of them, lets think
about your personality for a moment. Persuasion isnt just for some people to master and others
to be persuaded by. Everyone no matter their occupation, can persuade equally.

If youve ever thought: So, what the heck is persuasion, anyways? After all, Im not in sales. I
dont work on commission. And, Im just not the pushy type.

Perfect.

You dont have to have a specific kind of personality to influence others. And deep down, thats
what persuasion is. Its the ability to move others and/or to convince psychologically, based on
your deep set of morals, belief system or values. Its the talent of constantly improving your
persuasive arsenal, in order to get something back in return. Its using your soft spoken, kind
demeanor to motivate not manipulate others into seeing your product, service or pitch as the
best product, service or pitch thats out there.

What if your whole life, youve thought of yourself as quiet, polite, mousy and submissive? That
could potentially be the perfect setup for convincing someone else of your opinion, to buy your
product or to respond with a confident, enthusiastic Yes! to whatever youre selling. Why?
Because you could resonate with people others can't, since you have sensitivity, a caring nature
and reliability that many people dont have.

You could most certainly move others by drawing on that part of your personality that people can
relate to. Is it easier to be on someones side when they are nice and kind or aggressive and
hostile? Niceness always wins because its a frame of reference we can all draw from. Deep down,
arent we all looking to connect? To serve for the greater good? To improve our life?

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You can motivate others by showing them, telling them and proving to them that your product,
your service or just downright cheery disposition could alleviate their pain, and give them their
ideal life or work situation. In short, a nice, kind, mousy person can motivate and inspire, just as
well as an aggressive sales person, and almost in a more productive way when communicating
with skill. Keep reading, and youll learn how to execute that skill with real strategy, and
dynamically persuade yourself into pole position within any endeavor of life!

If I mentioned that girl Flo, as being a very good seller of car insurance, would you know who
Im talking about? What if I mentioned Flo, the girl in those Progressive insurance commercials?
Would you know who I was talking about then?

If you ever watch TV after a long day of work, youve seen Flo. Shes the cheery, bubbly and oh-so-
sarcastic insurance employee who loves what she does, has a great time doing it.

She knows how to ask the right questions to prospective buyers. Shes confident in her product.
She knows all available options that may benefit them, and keeps them engaged with humor and a
perky personality.

Who doesnt want to be around a Flo? Most of all, shes a leader (and deep down, thats what
persuasion is all about!) Think about your work style. Are you a Flo or a floundering employee?

Part of being a successful person is remembering others and how everyone may thrive from
your actions and ideas. True happiness and self-satisfaction are not measured by material
possessions. It is rather the way you influence others and how you develop from your past
experiences, which makes your life significant. ~ Tony Robbins

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Persuasion comes in many forms. Its not just reserved for high level marketing executives, editor-
in-chief's or fast paced PR reps who want your business and will stop at nothing to get it. While the
talented exec who knows how to work it can persuade others to accept their pitch for the latest
ad campaign, persuasion really comes down to causing a rise out of someone.

Its about believing in what you do so much that they cant deny what youre preaching. It takes
the form of listening and responding to make something out of seemingly nothing, and with a
genuine capacity to make someones life better.

Now you may have been sensitive to rejection in the past, or maybe you hold the belief that you
dont have any experience in persuading others. Consider your false, limiting beliefs now over and
done with. In its place, you can use your nature to motivate others, to believe not only in your
product or service, but in you and every word you speak to them.

Persuasion For the Workhorse

When it comes to the workplace, no doubt you have deadlines to meet, new clients to impress,
emails to send and a list of new responsibilities that seem to mount on your Outlook calendar
daily. Feeling overwhelmed, fatigued or behind? Worried about finishing last or barely keeping up
at all? Influencing others is all about subtly communicating youre the best, what you do is the best
and how you treat your customers is the best service out there. How do you do that exactly?

Consider the following advice, which we will be exploring in greater detail throughout this book.

Take a lesson on influence from Tony Robbins.
Tony Robbins should be the spokesperson for persuasion. Hes a self-made multi
millionaire, motivational speaker, author and now has his own show on Oprahs OWN
network. His trick? Have total influence over your own mind and then youll have influence
in any situation in your life. Coming from someone who started out living in low- income
apartment to then buying a $1.7 million castle, his persuasion techniques are impressive to
say he least!

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Do as Aristotle did.
Those famous Greek philosophers of the 5th century knew that to gain the support of the
people, they had to influence in a way people could relate to: through logic, emotion and
character. If you want to influence anyone, you must act as their ally, not their enemy. If
you want someone to trust you with their body, their feelings, or their precious time,
relating to them and offering a sense of comfort and understanding is key. The practice of
persuasion which includes these three essential ingredients (which Ill go into later) is
paramount to reeling in your followers, your people.

Utilize the Law of Attraction.
What you give is what you get. The law of attraction is easy to do and totally free all
through the power of your mind to achieve the results you want. If you long to get that
promotion at work for example, visualize what that looks like and most of all, what that
promotion will feel like. Close your eyes and imagine your boss shaking your hand after
telling you, You got the job! You earned it! Hold that sensation of achievement in your
mind as long as possible.

Utilize Face book, Twitter and LinkedIn.
Sometimes, the easiest way to begin dipping your feet in the persuasion waters is without
actually having to do it face-to-face. Use your social network for practice. Take Facebook
for example. Do you have a page that promotes your product or brand? How can you reach
out to people best, in order to encourage them to learn more about you and your business?
Offer a freebie for anyone thats willing to hit like or share your page with their other
friends. Include inspirational quotes or interesting facts and links about your area of
expertise. These are easy ways to engage others and to encourage them to check back
with you for more.

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Lend a helping hand.
Whether you know of a co-worker who could use some help sealing the deal or you have a
need for some reinforcements yourself, work together and achieve a bigger result than you
could by doing it alone. Even if you dont land that new client, you will land a new friend in
your co-worker, as well as a better work environment for the future.

Win over a new client by revealing a common interest.
When attempting to convince someone that youre the right person for the job, consider
the supreme advantage you can obtain through anticipation. Before meeting with them, do
what you can to research their interests, their passions. What do you they spend their free
time doing? Do a Google search. Spend an hour or so at the end of your day to find
something to bond over in your upcoming meeting. Does your future client love zip lining
or blues music? Great! You do too, and as a result, youll become his next go-to PR rep or
freelance journalist.

Its far more difficult, to turn down a positive thinker than a negative one.
When pitching your latest product, through harnessing your positive persona you can
really make it shine! For the sake of an example, lets say youre meeting with the
superintendent of the local school district about some fashionable school uniforms you
designed to replace their drab, outdated ones. Match the uniforms' exciting and vibrant
colors with an exciting, positive pitch. How can you best communicate that your uniforms
represent the students dreams and promise? Presenting your product in a positive way,
youll win over the other guys. After all, persuasive presentation is everything!

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Prepare for the worst.
Although youre a glass-is-half-full kind of person, you do know that in the business of
persuading others, you never know whats going to be thrown your way. What if they dont
like what youre offering? What if they think your product offers no real use in their
company? What if they can find a competitor who beats your price? Since questions will
undoubtedly be thrown your way without warning, you need to know how to react in the
most effective way possible. Prepare, and prepare some more. Make a list of all possible
questions that people can ask of you, and write down the best A++++ answers you can.

Great! Even though we're just starting on this persuasion path, you're making great progress
already. It's now time for your first assignment, to determine how you can best communicate you
really are no different than they are. One of the best strategies for anyone new to the idea of
persuasion is to exude a friendly, likable persona. Be sure to answer the following questions, to
determine your approachability, and how comfortable others feel in your presence.

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1. On a scale of 1 to 10 (ten being the most, one being the least) how often do you smile when
talking to others?

2. If your boss had to describe you in three words, he/she would say you are: , , and
.

3. How often do you remember peoples names that you just met on a scale of 1 to 10?

4. Do you write your emails in a friendly tone?

5. When someone else is talking, do you interrupt him or her before they are done or listen
with patience and respond politely?

6. Do you apologize when an apology is due or make others feel as if your opinion is the only
correct one?

7. Would you (honestly) consider yourself of a positive or negative mindset?

8. Do you begin a face-to-face meeting with a firm handshake, smile and by looking others in
the eye? Do you talk calmly or rush through your pitch?

9. Do you say please and offer a thank you after someone else has gone out of their way for
you?

10. Do you go above and beyond to ensure people are comfortable around you at all times?

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This is where we get to the meat and potatoes of persuasion! The real core essence of how I
transformed myself from an everyday guy working on minimum wage, to a six figure
entrepreneur.

As discussed previously, its paramount we truly take possession of our own minds, to build a
concrete study foundation of which to influence others. Without having influence over yourself
first, you will have no influence to begin with no base. Of course, this means you cannot
persuade or move others with what you do not have.

So what I'd like to do right now, is discuss with you the incredible power of CHOICE, creating
empowering habits and influential rituals and implementing them within your daily life.

See, many people in today's world walk around in a complete and utter daze. They get up, have
breakfast, go to work for 8 hours, come home, watch television, then go to sleep. On the surface,
to some it may not seem like a bad life.

Albeit eternally dissatisfied, they are never pained enough to do anything to change their current
rituals.

However when we look beneath the surface, we begin to see a pattern of why people become
physically and emotionally sluggish, underachieve in their work, social life, and family life.

In fact, It's absolutely no wonder why the majority of people are unable to harness their innate
ability to persuade, and live on their terms with zestful vibrancy and passion.

So if we look at the ritual given above, let's analyze their unconscious decisions. For the use of this
example, let's use a fictional everyday guy named 'John'.

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Ritual 1: John wakes up, eats breakfast

Okay, obviously we all need to eat! However the key question is WHAT do you eat? Many
(especially where I'm from in the British culture), opt for the classic two slices of white toast,
butter, bacon, hash browns, and heaven knows what else dripping with grease slapped onto a
plate!

John therefore drags himself into work, and wonders why he's SO unmotivated, sluggish, and
unfocused. (Let alone the extra pounds he's packed on to his waistline, raised blood pressure and
high risk of getting type 2 diabetes by the end of the week).

Rant over, although surely you can see how the masses shunt their ability to influence themselves,
let alone anybody else before the day even gets started.

Without getting technical about nutrition specifically, the hoards of sugary carbohydrates from
the white bread, sodium packed streaky bacon, 'heart stopping' hash browns, all combine to spike
the insulin levels creating the temporary sugar high state.

That temporary high, inevitably crashes back down! Causing a tired, sluggish, de-motivated
mentality and physiology.

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What if John was to replace the sugary, fatty carbohydrates, with natural SLOW releasing complex
carbohydrates.

Oatmeal
Whole meal bread
Sweet potatoes
Nuts
Salads
Vegetables

Then he replaces the sodium packed protein in the form of streaky bacon, with a LEAN protein
source.

Egg whites
Beans, peas and lentils
Chicken
Turkey
Tuna

Also lets decide John wants an additional natural energy boost, so he grabs a handful of raw nuts
and a banana (packed with potassium) before he sets off for work.

Now we're talking! John would most likely arrive to take the day by storm. Unaffected by artificial
caffeine and sugar highs. Replacing them with slow releasing carbohydrates, and muscle
replenishing proteins in his body.

THAT is a core foundation to build from and influence others on a daily basis, by taking control of
your health with new found physical prowess and vibrancy.

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Ritual 2: John works for 8 hours at his day job

John arrives at his office, and starts work, and owed to our previous ritual of discovering the
power of sound diet, John has begun the day having influenced himself physically. He now wants
to leverage this new found vitality to capitalize on potential professional opportunities.
Here, John therefore has two routes to choose from:

Route 1: The star employee.

If John enjoys working for his company, and has the personality
type to work diligently for somebody else. Then he could
potentially discover more opportunities from within the
company, by getting in the right psychological state before he
starts work each day.

On his way to work, John embodies empowering affirmations that supercharge his creativity,
confidence, and ability to inspire and motivate others. Also by physically bellowing the
affirmations in the car, he's power commanding himself to thrive at his very best throughout the
day, even if he doesn't feel like it before having started the affirmation ritual.

John now strides into the workplace, and an immediate change in his physiology is noticeable. He
seems stronger, more confident and juiced for the day compared to his former self. After a few
months of conditioning himself to embody this new 'John', combined with focused diligence
toward his work - he now has created the demand and an undeniable right to ask for a raise, and
greater position.

THAT is what creates a winner within any organization, by thinking outside the box and taking the
initiative to influence your mind every day. By harnessing this extraordinary psychology, it gives
you the edge over any other possible candidates for any given role.

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Route 2: The self made magnate!

If what John actually desires, is to be set free from his day job and create his own organization as
an example. This same psychological edge could prove invaluable for an endeavor that most fail
at.

By taking note of the ever so common debilitating ritual of turning on the television set, and
assuming the role of a couch potato for the remainder of the evening, let's see how this time could
be far better utilized.

In fact, I've personally used the following ritual to quit my day job, and as a result created a six-
figure online business that rewarded me with an abundance of time and money freedom to live
life on MY terms.

Instead of taking form of that couch potato, John could make an effort to return home, and greet
his loved ones with open arms. This not only increases his family connection and grows their
relationships day by day, it also gives him the motivation and discipline to work towards achieving
for a greater meaning than himself - a better life his family.

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Without the right, deeply felt goal. Long term financial endeavors will be short lived, especially
when stepping out of the comfort zone when met with challenges. There just isn't a powerful
enough reason for embarking on such a testing journey.

So once fueled with a burning desire of further influencing himself, even after a long day at work.
John turns on his laptop and starts working towards taking control of his own financial future.

In my case, I used to sometimes work until 2am the following morning to make what I would deem
to be significant progress, and only THEN sleep to wake up for a other day at the office job.

As you can probably imagine, typically it takes large amounts of discipline to execute this new
ritual for the longer journey. However by sowing the seeds today, you could potentially reap the
superlative reward of quitting your day job in the future.

That is the absolute power of replacing rituals that do not serve you (such as switching on the
television every evening), with empowering ones than can create long lasting positive change.

However, its obviously easier said than done. Your ability to adopt these empowering rituals,
depends on your ability to consistently have a clear action plan before starting each day.

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It's important to note that nothing in your life is separate. We as modern day human beings have
begun to separate ourselves out my mental health is separate from my physical health, which is
separate from my social health, which is separate from my financial health.

This way of thinking makes people wonder why in the heck I'm talking about what to eat for
breakfast in the morning, when they're trying to improve their financial lives. Or, it may make
someone wonder why I'm trying to talk about breakfast, when they're trying to pick up a partner
with influence. Or, they may be saying, what does egg whites have to do with my happiness?

The reason people think this way is because they think somehow that things are separate. That's
not true nothing is separate. For example, right now while you're reading this, I want you smile
really big and do a chuckle (even if you're forcing it) now, while you're smiling real big and
chuckling, sit up straight. Okay now be really angry about something during all of this.

See? You can't. The same thing goes if you sit there and stair straight ahead for a moment with
your fists clenched, your jaw clenched, your head angled forward, and your eyebrows furrowed.
You start to feel angry even if you're not particularly angry about anything. Why? Because your
physical actions affect your emotions and your emotions affect your physical actions. That's just
one example.

Here's another example and this one just involves observation. If you were to walk into someone's
house and see that there was dirty laundry all over the place, dishes piled up high, stains on the
carpet, and a horrible smell all around, would you expect the person who is living in that space to
have it together?

No they would almost certainly be reflective of their overall environment, this includes their
mental state, their job, their finances, their physical body, and the food they eat. You would
expect them to be lazy, dirty, out of shape, and going nowhere in life.

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You see there is no way to separate the things in your life mental, physical, emotional, financial.
If your emotional state is out of whack, I can guarantee so is your financial state, physical state,
and mental state. If I see that you are in physical pain, I can ascertain that you're in mental and
emotional pain as well, and you're finances are suffering because of it.

Therefore, if you really want to take control of yourself and influence yourself, you need to
understand that everything in your life has to change because every facet of your life influences
the whole. If you're feeling sad, sit up straight and put a smile on your face, start eating better,
start exercising, clean up your environment, and change your habits guess what? You don't feel
so sad anymore.

If your finances and your job suck, does it really just come down to your spending habits? Your job
sucks because you hate your situation, your finances suck because you work at a crappy job. You
work at a crappy job, because you're not currently in the emotional state to seek anything beyond
that. Because you're not in the emotional state to seek anything beyond that, you've sunk into a
rut ritual that involves crappy food and no exercise.

Are you starting to see the patterns? So, when talking about morning rituals, it's important to
understand that it's a first step to overall well being. The easiest thing to change from the start is
simply how you spend your time. If you change your rituals and how you spend your time, you
don't have to worry about being happy or being fulfilled or getting rid of your stress or improving
your job and financial state that will come later as a byproduct of the positive changes you're
going through.

The first step, however, is action and the easiest way to do that is through changing your routine
and adopting a better one if even a small part of your day, such as getting up in the morning.
Then, you start gradually improving everything from there.

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On that note, let's talk a little more about rituals and what kind of solid things you can do to begin
making an impact on your life right now. The physical body is the easiest thing to improve, but
because nothing is separate, it is also a gateway into improving everything about yourself from
mental state to finances.

You've probably heard this time and time again most people have that you're not getting
enough sleep. The question is, have you done anything about it? There is a strange mindset out
there that seems to favor less sleep, as if you get four hours of sleep and gobble down a bunch of
caffeine the next day and keep on trucking that you're a good worker and that you're more
dedicated than others. This is completely absurd.

It doesn't matter how good you are at looking like you're keeping it together, when you're
bragging to your coworkers about how you're still going strong after so little sleep. The fact of the
matter is that, no matter who you are, incorrect sleeping patterns wreaks havoc on your body,
mind, and productivity.

Perhaps you feel like you don't have a choice in your sleep cycle you have too many things going
on all at once and by the time you're all finished with the day, you realize you have to be up in just
a few hours. We'll get into this more later, but there is ALWAYS a way to streamline your schedule,
no matter what. Rich and successful people know this they track their time and understand how
to quantify their work, track their progress, and see where they're actually spending their time.

Again, we'll talk more about this later, but suffice it to say there is no excuse on earth for you not
to get enough sleep on a regular basis, especially when it comes to your work load. It's just that
most people have no clue how to track their time and streamline their workload and process.

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Other people don't get enough sleep, not because of work, but because of stress and worry.
These people may just suffer through the problem, or they'll resort to medication that can become
addictive and have severe side effects including depression. In that situation, because nothing in
the body is separate from itself, things like breathing exercises, meditation, and correct diet will
help a lot, which we'll also get into later.

Right now, let's look at what accumulating sleep debt will do to the body. If you don't already
know, a sleep debt much like a financial debt occurs the minute you don't get enough sleep.
Your drive to sleep is biologically regulated by an internal process called sleep homeostasis, this
means that when you obtain additional sleep, your desire to fall asleep will subside. On the flip
side of that, when you lose sleep, the desire to increase sleep will elevate.

You've probably heard that a person needs eight hours of sleep. The fact is that this figure is more
like an average and everyone is different. Some people out there (a very small percentage, and
you're probably not one of them, so don't start on your excuses of I guess getting five hours of
sleep doesn't impact me negatively) are able to survive just fine on four hours of sleep due to
their genes.

Most people an overwhelming amount of the world's population requires between seven and
nine hours of sleep. The thing is, people know when they're tired, their body will tell them. No
amount of caffeine and sugar is going to mask that tiredness forever, so it's fairly easy to see
whether or not you're getting enough sleep, simply by how tired you feel and how concentrated
you are (or are not).

Each night you don't get enough sleep, you accumulate a sleep debt. If you continue to get less
sleep than is required for your body, your sleep debt continues and increases, further adding a
burden you must carry around with you. This begins dramatically degrading your performance
throughout the day.

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The only way to repay this sleep debt is by getting more sleep and then consistently get more
sleep until the debt is more or less entirely paid back. This is why so many people crash and sleep
for 14 hours on the weekends. However, this poses another problem entirely those long hours of
sleep you get in one session over the weekend will not pay back your sleep debt entirely, not only
that, but it's a terrible habit to get into.

When you deprive your body of sleep, your body gets sleepy, which means that biologically it
can fall asleep at any moment and it's not something that you can just muscle through. It will
ALAWYS catch up to you and you will be forced to repay your sleep debt.

Let's look at some of the ways accumulating sleep debt affects people. Keep in mind that even
getting thirty minutes to one hour less of the sleep you need, dramatically impacts your
performance as an overall human being your cognitive functions are affected, your reaction time
slows, your ability to think critically and make sense of the world around you dampens. Five days
of getting only six hours of sleep each night will have your body ravished.

Fatigue will dramatically lessen your attention span and result in suffering cognitive performance.
Your ability to learn, memorize, and be creative will be hampered and even a situation such as
driving a car can be dangerous.

When you don't get enough sleep, and begin accumulating a sleep debt, you are prone to severe
emotional mood swings. You could be laughing uncontrollably at one point and crying the next.
The ridiculous thing is that many sleep deprived individuals will start thinking they have some kind
of disorder just to be prescribed bi-polar or depression treatment both in medication and
counseling from doctors, when really all they needed was to change their sleeping habits.

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Fatigue of course lowers your energy, but it also completely kills motivation. You will feel lethargic
and uninspired to work this causes many people to begin hating their jobs and hating their lives.
When, really, if they got enough sleep they might find a way to completely change their job
situation, get promoted, or work for themselves.

Fatigue hinders your control over the body. Physical impulses increase, such as an overwhelming,
and otherwise inexplicable desire to eat. People who don't get enough sleep are also typically
overweight, not only does a lack of sleep cause people to consume more food and sugary drinks,
but it alters the body's ability to digest and breakdown that food, which packs on the pounds.

Building up an extreme sleep debt can cause intense physical pain such as screeching headaches.
You see, many people think they can get by with four, five, or six hours of sleep each night and just
power through it. They overcompensate with caffeine, food, and sugary drinks and this causes
weight gain, depression, lack of motivation, and a generally crappy lifestyle.

When people make this type of sleep debt and weekend catch up a normal routine over many
years, you get the typical drone worker who hates their life and never gets anything accomplished.
If you want to start improving your life and gaining control over yourself, you need to make sure
you're rested enough to even have the energy to start on ANYTHING in this book.

Successful people know that getting up early and going to bed early is imperative to their
continued growth. Remember early to bed, early to rise, makes a man healthy, wealthy, and
wise.

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The reason so many people don't go to bed on time isn't because they're busy doing something
constructive. It isn't because they have a big project due the next day (again, there are ways
around even that) it's because they're zoning out in front of the television until 2AM or spending
idle time on Face book or going out to the pub until it closes.

It's time to stop all of that go to sleep before midnight (your quality of sleep will be better) and
get at least 7.5 to 9 hours of uninterrupted sleep. Make this a lifestyle, and you'll begin seeing
amazing changes. But, you have to pair it with the rest of what we're about to talk about or you'll
fall right back into the same rut.

No one has to tell you that you're not eating correctly, you probably already know that most
people do. The thing is, that unhealthy, over-processed food is so accessible and convenient, that
it's seemingly everywhere. People just don't know how to find stuff that is healthy for them on the
fly. However, healthy food is all around you and it's just as accessible, all it takes is a shift in your
patterns to realize this and eating healthy everyday isn't a big deal and it's not hard.

Another thing is, people will often say to me, But I can't stop the temptation to eat unhealthy
food. You know what? You don't have to have some kind of immense will power not to eat that
type of food. All it takes is a couple of weeks of good eating paired with correct sleep and exercise
and your body just plain won't want it anymore. And, if you feel like going out every once in a
while and gorging on chocolate and big macs and milk shakes who cares? Go for it. As long as it's
not every day it's not a problem. But, first, you have to get to that point.

As it is, most people eat tons of breads (carbs) sugary drinks with high fructose corn syrup and
caffeine, lots of fast food with tons of bad calories, candy bars, chips, and instant meals and lots of
dairy.

Now, a lot of people think eating healthy is difficult, when you tell people to eat healthy images of
having to eat small servings of salads and soups are conjured up on their minds, but this simply
isn't true.

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First of all, going on a diet and dramatically cutting back the amount of food you eat or even not
eating any food at all for a while (like a juice fast) isn't a good idea. No diet is really a good idea. It
shocks your body, which can lead to even more mental problems and sleep problems, and it never
works out in the long term because it puts your body in survival mode where your metabolism
slows way down in order to make the most of the food that is put in your body. So, when you start
eating regularly again, you regain even more weight and the pounds pile back on.

If you want to eat healthy, here's all you really need to know:

Stop eating candy and stop drinking soda
(if you drink a lot of beer, cut that way down to no more than two or three beers a day).

Stop eating so much bread.
This is a big one, because people rarely realize that it's the carbs that are causing all their
problems, not the calories. Bread even whole-wheat causes insulin levels in your body
to rise, it's full of calories, it quickly converts to sugar in the body, and it blocks the other
nutrients in your body. People eat bread with almost everything, and they typically eat
bread with bread (noodles with bread, sandwiches with soup and more bread...etc). If you
stop eating breads, cereals, and noodles so much, and keep it down to one serving of bread
a day (maybe a sandwich with lunch) you will begin losing weight quickly.

Stop eating so much dairy.
We're the only species on the planet that drinks milk past our weaning stages, and not only
that, but drinks ANOTHER species' milk. If you're not suckling on your mother's breast,
then you no longer need any kind of milk in your body. Instead of drinking cow milk, switch
to almond milk, which is much more tasteful, has more calcium and vitamin D, and has
more than half the calories. Also, eat cheese sparingly.

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That's it folks drop the candy, deserts, sodas, and sugars, cut out the dairy and bread the rest is
fine. You want to concentrate on eating meat that is organic (grass fed beef, free range chicken,
wild caught fish) along with leafy greens such as kale and spinach, lots of good nuts and berries,
and fresh fruit.

The good news is, you don't even need to worry anything about how much you're eating eat as
much as you want. Eating frequently boosts your metabolism, which actually helps you lose
weight. It's the carbs in bread and the sugar in soda that make you feel tired and cranky and mess
with your energy levels and cause you to gain weight.

It's not fat that makes you fat, it's carbs. We've become a carbcentric society where nearly all of
our food choices are based off it, and it makes sense when you realize it was the world's first
processed food (wheat was introduced to humanity 10,000 years ago and it was the first
processed food).

I guarantee you that your energy levels will rise, your weight will drop, and your sleep, skin, and
mental attitude will get much better when you start eating in this way.

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Exercise is vital to a balanced lifestyle and any successful person will tell you that. Exercise boosts
natural endorphins in your brain, making you feel happier, improves your circulatory system
promoting better blood flow to your brain, organs, and appendages resulting in clearer thinking
patterns, new neuropaths, a stronger heart, and better sleep. It expands your lung capacity, which
in turn aids your ability to take in more oxygen (you know, that thing that keeps you alive). It
expels toxins from the body through sweating, and it just plain makes you live longer.

Human beings evolved over millions of years to be active, not to sit down all day. Living a
completely sedentary lifestyle where you sleep in your bed, get up just to walk to the car then
walk to your desk, then get back in your car, and walk home to sit in front of your television is not
going to do anything good for your body, your back, or your brain.

Your body needs to move it needs to lift heavy things, expel toxins, experience various ranges of
motions and to stretch.

It's true that a lot of people reading this right now will think that they don't have the time to
exercise or that they don't want to exercise or that they don't have the money to join a gym.

Again, you have plenty of time, you simple need to replace one unit of time you're probably using
sitting down throughout the day to do something physical. Since you're going to be working on
your sleep schedule, you may want to get up a little earlier in the morning to exercise.

You definitely don't need a gym membership either, there are so many popular at-home programs
available that have helped people see fantastic results that it's a wonder anybody goes to a gym
anymore. There are great at-home yoga programs, strength building programs such as the popular
P90x, fantastic cardio programs like Insanity, and everything in between.

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As long as you're moving around on a daily basis, stretching, sweating, and getting your heart rate
up, then you will see the benefits. You will be more focused, you will have more energy, and you
will be better prepared for each and every day. No one ever exercised and then regretted it. No
one ever started exercising on a regular basis just to start complaining about bad side effects. It
works for everybody.

If you really want to gain control over yourself you need to incorporate at least a thirty minute
intensive workout into your daily schedule. The perks of going to a gym fitness class is that you will
be able to have the community aspect, but if that's uncomfortable for you look into at-home
programs. Many people see great results from those and they typically have great online support
systems. Insanity and P90x are among the most popular.

Scheduling is one of those things many people let slip through their hands. Typically, people spend
more time thinking about the things they have to get done than actually doing them. This causes
anxiety, fear, and depression. Getting a hold of your schedule and taking control of the time you
have in each day is integral to having influence over yourself and lessening day to day anxiety. It's
more than simply making a list and sticking to it.

One of the most important aspects of making a schedule is not to
multitask. There has been this ridiculous myth that has emerged in the
business world and that has subsequently leaked out to the mainstream
that if you're able to multitask then you're some kind of super star. Well,
the results are in, and multitasking doesn't work. In fact, people that are
touted as great multi-taskers are also statistically less proficient in their
work than people who do one thing at a time to completion.

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Add on the fact that we have so many media outlets pining for our attention, and this adds to the
problem. People are thumbing through text messages while streaming a show online and making
a list. Or, they're holding a client call while checking their email on one tab and replying to a
Facebook comment on the other.

This is terrible for your brain, terrible for your body, and terrible for your schedule. You see, many
thousands of years ago when man was predominantly hunter-gatherers, we did a lot of
multitasking. While we were hunting animals in the forest, we were on constant edge for danger
and the prey we were hunting there's a deer! What was that sound? Did something just move in
the tree?

When mankind began becoming more civilized, the thing that set us apart and helped us evolve
was our ability for critical thinking to sit down for long periods of time and analyze, ponder, and
figure things out. We went from what's that noise! to How do I more efficiently lift large
objects into the air using a sophisticated system of pulleys?

Over the last sixty years, we've actually been reverting back to our hunter-gatherer mindset, which
is not good. When you are constantly multi-tasking and dividing your attention over a large span of
things in a short amount of time, then you're mind is back in that survival mode, which adds stress
to the body. However, instead of actually doing something like surviving and bringing home the
bacon, you're actually not getting a damned thing done whatsoever.

People who multitask are under the impression that they're getting things done, but statistically
they aren't getting anything done barely at all, and they also have no idea where their time goes.
In their mind, they were concentrated on many things throughout the day, therefore they were
being proficient. When the time they spent is actually catalogued and recorded, the trend
demonstrates that they spent more time doing nothing to contribute to the duties they had
outlined during the day than they had actually killing the items on their list. This is why so many
people at the end of the day are left with a feeling that they didn't get much done it's because
they didn't!

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This inability to concentrate on one thing at a time and see it through to its completion causes
immense stress, and can impact eating and sleeping habits as people are walking around in this
survival mode state of mind becoming more flustered and anxious over the fact that they have a
ton of things to do and not a lot of time to do them rather than actually sitting down to do
anything at all.

People who are constantly multitasking actually cause themselves to have a lower IQ driving
while talking on the cell phone for example, or checking your email while walking down the street
significantly lowers your IQ. David E. Meyer, PhD and Director of the Brain, Cognition, and Action
Laboratory at the University of Michigan, in Ann Arbor said, Something's got to give. Either your
cell phone conversation will suffer or your driving will suffer. Dr. Meyer found that people are less
efficient when they multitask because it takes more time to complete one of the tasks, especially
as they become more complex, versus focusing on a single task at a time.

In addition to that, a 2009 study from Stanford University asked students to take an online
questionnaire about their media use. From that group, researchers found heavy and light media
multi-taskers to take part in the study. They asked the groups to perform three cognitive tests.

They found that heavy media multitasking has more trouble filtering out irrelevant information
from their environment they were more prone to distraction and were unable to focus.
The fact of the matter is that if you really want to get a handle on your schedule, you will complete
one task at a time without doing anything other than that task. One really great way to do this is to
utilize the Pomodoro Technique it's simple and easy and anybody can do it.

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It works like this:

Identify the list of tasks you need to complete for the day in the order you need to
complete them

Set a timer for 25 minutes (a 25 minute cycle is called a Pomodoro) and work on that task
only for 25 minutes do not answer the phone, do not check your email, do not get up for a
glass of water.

When the 25 minutes is done, mark an X next to your task and take a five minute break in
which you completely detach yourself from your work (close your eyes and breath,
straighten your desk, get something to drink, move around and get your blood flowing).

Every four Pomodoros (every fourth 25 minute cycle) you take a longer break of 25
minutes. This is when you get some food, check your email, return calls, and so on.

Start the process over again.

Each time a task is complete you cross it out and note the amount of Pomodoros (cycles) it
took.

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This is a simple time management tool that works wonders for people. Not only that, but it allows
you to track your time. At the end of the day, week, and month you can count up how many
Pomodoro cycles you used and see how many minutes/hours you worked continuously.

Many people find that they are able to get tasks done within one or two Pomodoro cycles in which
they work continuously on the task without distraction until it is completed, which equates to
between 25 and 50 minutes of work. Whereas, before, that same task would have taken them two
or three hours because they kept getting distracted with other things.

When you concentrate on one task at a time, you strengthen your mind, streamline your time, and
you WILL find that you have much more time in the day than you thought. When the day is over
you won't be left wondering where the time went while you didn't get barely anything done on
your list, and you'll have a solid, quantifiable way to gauge how much time you spend working
throughout each day and on which tasks. This will give you peace of mind, and make you more of a
master of your life.

As you'll find out later in this book, breathing is the basis of emotion. When you're angry, you
breathe fast and shallow, for example. But, when you're relaxed, you breathe long and
consistently. Many people don't realize that they're breathing incorrectly every day. You may be
thinking, there is no correct way to breathe it's a natural function, you just do it.

Yes, it is a natural function, but you're likely doing it all wrong. You see, when you were first born,
you were breathing correctly. You drew in air through your stomach first and then drew it in
through the bottom part of your lungs, this resulted in greater more efficient oxygen intake, less
breaths per minute, and a greater oxygen delivery to your muscles, organs, and brain.

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As you got older, you began breathing with the top part of your lungs, drawing in air in a shallow,
quick way. The average person breathes about 25 to 30 times a minute. However, ask any yoga
practitioner or someone who meditates for even a short period each day and who trains their
breath, and they'll breath half that per minute. They'll also be less stressed, less anxious, and more
in control of themselves with better concentration.

This is incredibly difficult for people to understand, especially if they've never paid attention to
their breathing. Asking someone to begin breathing in a long, deep, abdominal fashion (puffing
your stomach up with air first, then drawing air into the bottom part of the lungs) can be
frustrating.

That's why doing yoga or simply meditating each morning will get you used to this type of
breathing so that you begin doing it naturally throughout the day.

We have been taught to suck in our guts and puff out our chests, which causes us a constant
bombardment of stress, increases muscle tension, and elevates respiration rate. This shallow chest
breathing is incredibly damaging. You must breath abdominally because it is the natural, most
efficient way to breathe.

When you regulate your breath, you regulate your emotions. You can't stay angry when you
regulate your breath. Just try it, the next time you're angry, start taking long, deep, controlled
breaths and you won't be angry anymore. You can't be frustrated, fearful, anxious, or any of those
extreme emotions if you regulate your breath. It's impossible. Instead, you'll just be calm.

Just as you should exercise every morning, it's also
important to set aside about thirty minutes of time to
breathe. Most people won't be able to do thirty minutes
right off the bat, so start with five minutes and increase the
time by five minutes every week and make sure to do this
at least five days a week (if not all seven).

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Now, here's the thing, most people don't take any time for themselves. Their day looks a little like
this wake up, notice that you only have so much time to get ready. Scramble to get ready and
get out the door. Commute to work. Get into work and immediately begin getting on the tasks for
that day. When work is over, commute back home.

Once home, get to making dinner, taking care of the kids, or if you're single and live along you will
probably watch TV or hop on the Internet. In any case, you're just throwing more stimuli at
yourself without actually taking any time to sit quietly. People do this constantly they put noises
and images and people in front of themselves all day long and they never take a moment to just
BREATHE.

If you just take that thirty minutes in the morning after your workout to sit in silence, with your
back straight (you don't have to sit in a meditation posed you can sit in a chair) and pay attention
to your breathing, your quality of life will improve dramatically.

Simply sit with your back straight and your shoulders back. Pay attention to your breath, begin
drawing out your breath longer and longer. Feel the breath move down to your lungs and back out
again. Don't worry about all of the images that will flash in your head and all the random thoughts
that will come to you don't try to shut them out, but don't latch onto them. Let them just float
by like you're watching a movie screen and keep putting your focus back on your breath.

Not only will this help with stress throughout the day, calm the mind, and improve health, you will
also begin to have more control over your mind and you will be able to calm it at will. This helps
with sleep. Many people have bad sleeping patterns because they can't stop thinking about stuff
while they're in bed. But, if you employ this same breathing technique and shut your mind down as
you're going to sleep, then you'll find yourself improving your rest.

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You don't have to do all of these things at once, you just have to start doing something and make
it regular without exception and begin adding on the rest gradually. I would recommend you first
start monitoring your diet and sleep cycle. Once you have done that successfully for a few weeks,
begin working out in the mornings and meditating for five minutes. Once you have made that a
regular part of your lifestyle, begin concentrating on your scheduling.

The most important thing is to not be a sprinter don't just do these things for a little while or off
and on. Dedicate yourself and make it a natural part of your lifestyle. It's hard at first, but the crazy
thing is that it quickly becomes nothing but a routine and you won't think twice about eating right,
exercising, and sleeping properly.

Then guess what? You become a master of your body, your mind, and your time. Everything in
your life will improve from your looks to your emotional state to your productivity and to your
finances. When you are in control like that, then people notice. People will respect you, which will
allow you to influence them.

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When implementing the supreme power of rituals through daily conditioning. Developing a clear
action plan to start each day, could prove invaluable to taking effective new action within your life.

The common adage is 'failing to plan, is planning to fail', and when it comes to influencing yourself
in order to make each day count, it's most certainly true. By making a plan of your desired
outcomes for the following day, your subconscious mind will work while you sleep. Creating new
connections and possibilities to make your outcomes a reality.

This is supremely powerful. Having already prepared for the day, is an invaluable tool to begin with
each morning and is the ultimate unfair advantage. This helps you become more certain and
influential than anyone else you may be competing with.

However, on the other hand if you dont plan, then you'll more than likely be living in constant
reaction to your environment, responding to other people's needs rather than primarily taking
care of your own. Sure, once you've achieved your specific outcomes and tasks, help others.
However don't do so at the unnecessary detriment of your life.

Ultimately, the resounding key here is when you're working, you really are at work. If someone
needs your assistance, ask if this can be delayed to when you're NOT busy working. By setting your
daily plan the night before, you considerably reduce the possibility of getting distracted by
nonsense, and living in constant reaction to your environment.

You may have noticed in the above, that I refer to 'outcomes' when planning your day. This is a
strategy that I again, learned from Tony Robbins' teachings, and typically utilize this planning
system every evening when planning the next day, week, or month.

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See, I used to plan by the means of detailing small menial tasks, ones that I needed to achieve to
make the day a success. I'd usually end up with 10-20 tasked activities that required my own time
to be completed.

Within mere hours I'd become overwhelmed, and fall into the common trap of analysis paralysis.
What's more - As a result I usually wouldn't achieve everything I set out to. Consistently failing to
complete tasks would affect anyone's morale and self esteem, and thus likely obliterate their
willingness to plan ever again!

The KEY, as I've discovered, is to plan in outcomes.

Let me explain:
By planning in outcomes, rather than in the form of small tasks. You can eliminate needless
overwhelming activity. Through the art of savvy delegation, and grouping tasks together aimed at
achieving a specific desired outcome.

You may even discover that you don't actually need to complete all the tasks you set, yet still
attain a desired outcome through other means that do not require your time! Let's say one of your
professional outcomes for the day is to make major progress within a business project. There are
15 tasks you need to complete in order to make such progress.

By not focusing on the tasks specifically, you may discover that creating the graphics for your
website, editing your proposal, contacting partners over the phone for example could be handled
by others.

Now for those who don't have the disposable income to delegate such tasks, let's take your
personal outcomes as an example. You want to sculpt your health and fitness at the gym, enjoy
quality time with your children, and provide real value at your workplace to potentially enjoy a
higher paid promotion in the future.

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By thinking in terms of outcomes rather than planning menial individual tasks, you're able to
become far more creative. For example, on the school run you can prepare and focus specifically
on enjoying a great connection with your children in the car while driving them to school. Whereas
before youd have possibly had these set as 2 individual tasks.

By strategizing the night before, you could also be prepared with your gym bag in the boot, so
that on the way home you're ready to sculpt your body!

Later that same day you arrive at work, one of your professional outcomes is to provide value to
your workplace, in the knowledge you'll be deserved of a promotion or raise. So you walk in with
an infectious state of enthusiasm, lighting up the workplace like a Christmas tree.

Ultimately, by making the necessary psychological shift to think in terms of outcomes, could
potentially transform your mind into a savvy planner, one that makes the most of every day.
Rather than someone who meanders through life in a state of constant reaction and emotional
disarray.

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In the previous chapter, we briefly mentioned the use of infectious enthusiasm, and I believe it's
absolutely one of the most essential traits anyone can master to persuade within any area of life,
any endeavor, any conversation, whether personal or professional.

Not only does the supreme power of infectious enthusiasm obliterate internal debilitating
negative emotions in an instant, such as depression, fear of failure, and anxiety. It also empowers
others to stride forward with you by their side, condiment in living at their absolute fullest
potential.

By combining enthusiasm, positive attitude, and total certainty when communicating on a
particular subject or opportunity, you in turn become an influential LEADER. It's incredible how
people naturally become inspired by your speech, body language, and vocal tonality even if you're
not academically or officially 'qualified' to speak on that subject.

Think about when you've conversed with somebody, that's evidently in an negative uninspired
state, maybe a salesman looking to sell you on a new car, or a family member asking you to wash
the dishes. Did that particular person fail to connect or captivate your attention? Let alone
convince you of any opportunity or method of moving forward with him / her.

Think of when you've purchased, or made some kind of financial
investment.

Did the person who influenced you convey some form of enthusiasm
and absolute belief in the product?

Likewise, think about any intimate relationships you've been involved
in, did that person come from a core belief in him/ herself? Speaking
and listening enthusiastically to what you have to say?

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If so, I bet it felt great that somebody was genuinely enthused about your life, your perspective,
and what you had to say. Right?

If you really think about it, the answer becomes resoundingly clear. It never ceases to amaze me
the amount of speeches, or sales pitches coworkers have presented to me unenthusiastically, yet
still expect me to feel total passion and excitement for their product, maybe with the expectation
of me investing In their idea.

In fact, search for any of my online sales videos for various products I've created in the past. You'll
see immediately how I always speak and connect with my audience in an enthusiastic enlightening
manner, no matter the subject or target audience.

This is a psychological tool of influence, that you should absolutely use in corresponding every
single day, even when tested with adversity and subjective circumstances seemingly out of your
control.

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Actually, it's kind of funny how this chapter title says that you don't need to be a psychic to read
minds, because so called psychics use the mind reading techniques we're going to talk about all
the time. Now, I know some people reading this book out there may actually believe in psychics
and other similar paranormal activity, but let's assume for a moment that the vast majority of
these psychics are frauds how are they able to convince people that they are reading minds and
speaking with the dead?

It's because, just like any good magician or street performer (which is what many psychics
essentially are performers) they have mastered the ability to observe people. They have
analyzed typical human behavior, facial expressions, eye movements, body language, and hand
gestures to know when to say something and when not to. They understand how to tell when a
person is about to display an emotion even before the person knows (hint emotions flash on
your face before you become aware of them).

We talked a little earlier in the book about how nothing is separate from the whole of your body
and your situation mental, physical, financial, emotional. In that sense we were talking about
having dominion over your own mind and that, if you don't change up your activities and rituals,
you can never hope to have influence over your life nonetheless the people surrounding you.

But, right now, let's think about your body connectedness purely on an emotional and physical
level and concentrate on how these two things coincide. First let's look at the emotions. Many
people know what emotions are in a very organic sense they know they have them, it's an
everyday part of life, but when you actually ask someone to explain what emotions mean, they
really have a hard time with it. They may name a certain emotion, and say, You know, it's like
when you feel angry or sad or happy or excited. But, it's very hard for people to provide a
tangible explanation, so let's try to do that here.

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Essentially, emotions are survival mechanisms simple as that. The thought process is that they
are biological short-cuts that override our rational mind in situations where there isn't any time to
figure things out properly. Take fear for example if a man-eating Sasquatch were to appear in
front of you in the woods, the emotion of fear would take over, causing you to run. This would
happen automatically regardless of who you are and it happens because you don't have the time
to stand there and logically analyze the situation because by the time you had considered your
options, Big Foot would have had you for lunch.

Another emotion to use in this example is the emotion of love/lust (a very fine line in terms of
fresh butterflies in your stomach type of feelings). There have been studies shown that people
who are in love are, essentially, out of their mind at that particular time they're not thinking
straight. Why? Because the emotion of love has overtaken their logical brain and told them that
being with this other person feels amazing and they should have intercourse so as to further their
biological imperative of procreation. Sorry if that gets rid of some of the romanticism of love, but
it's true.

There are seven primary emotions that every culture in every part of the world despite race,
exposure to modern civilization, or religion experience, and they are as follows:

Surprise
Sadness
Anger
Fear
Joy
Disgust
Contempt

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Of course, emotions are not this simple, they can not merely be lumped into seven categories and
shrugged off as explained, there are thousands of variables and nuances beneath each category to
take into account, as well as overlapping categories such as surprise ending in joy or surprise
ending in fear. However, the seven primary emotions listed above are what the whole of the world
shows regardless of culture type.

Throughout our life emotions are largely developed without any input directly from our logical
conscious minds. Instead, our subconscious minds attach certain emotions to various triggers that
many of us never actually figure out except with very heavy introspection or therapy.

For example, if you were only ever touched or embraced or consoled when you were in pain
such as when you were crying as an infant, or when you fell and scraped your knee, or if you were
sad and depressed, or otherwise experiencing any other kind of painful or traumatic experience,
then the very act of being touched in a consoling way or hugged by another human being when
you get older, could make you feel sad.

In the same way, other things could trigger anger. Many people find themselves frustrated or
angry or disgusted at things throughout their lives for no apparent reason we call them pet
peeves typically. Many of us have no idea why we have these pet peeves, we just accept that we
do and it's because something in our lives has caused a specific emotion to be attached to that
thing, and the emotion is negative.

So, now we get into the fact that every emotion you have is displayed directly on your face and in
your body language. Now you start to see that there is no separation it doesn't matter if you
have the best poker face on the planet, there are certain things you have zero control over no
matter your amount of training and no matter how you try to hide certain emotions.

So, how do psychics read your mind? Well, it's actually not that hard if you know what to look for
what you're thinking is written all over you. You display what you're thinking constantly and you
don't even realize it. For the people that actually know what to look for, it seems like they're
psychic, but for the rest of us skeptics, it's just knowing what to look for.

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A great example of something you can't hide regardless of how much you try is the dilation of your
pupils when you like something or are excited by something. If you are romantically interested in
someone, but you don't want to let them know too bad, your pupils are dilating (it's okay
though, they probably aren't noticing). If you're playing poker and have a great hand your pupils
are dilating.

Another example of this is being able to tell when someone is lying simple at looking to which
direction their eyes go in order to recount a memory. If their eyes look up and to the left, then
they're constructing an image (creating an image or memory that previously was not there) and if
they look up into the right they're remembering an image. In the former, it's probable that they
are making something up, which means they're lying.

Other more obvious examples of lying include fidgeting, blinking, scratching the nose, frequently
covering the mouth with the hand, and so on. If the person had time to construct a story
beforehand, it's probable that they will over-compensate by making stern eye contact throughout
the conversation, more so than a person would who isn't lying.

There are many, many things to look out for, but the fact of the matter is none of it is
supernatural. Mind reading is a very real ability and it has been used to great effect by many
people throughout history to get ahead and keep tabs on the environment around them from
marketing experts, to lawyers, to judges, to police, to entrepreneurs, to magicians, to gypsies, to
pick-pockets.

To understand these abilities provides you several advantages as someone seeking to influence
and persuade it allows you to know whether or not your message is being received, it also allows
you to adjust your message and what you're saying to better fit the thoughts of the person you're
trying to influence. It also makes you more aware of your own body language, so that you can
create a more confident air and influence people on a subconscious level.

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Have you ever been in that situation where you really want to talk to somebody, but you just
couldn't seem to find any kind of common ground? You keep sifting through subjects, trying to
find something to talk about, but the entire situation just turns out awkward instead? It could be a
date you got off of a dating website, or a meeting with a business connection, or just having drinks
with a friend of a friend. When asked about it later you would most likely say, we really just didn't
connect.

The above situations are great examples of a lack of rapport with the other person. The thing is,
most people have this very hit or miss view on life they leave everything up to fate. If a meeting
didn't work out, they'll say it just wasn't meant to be, or the energy was off or we didn't
connect. That's fine in a dating situation, but what about in networking situations where you
can't afford to not connect with the other person because they're a valuable connection to
have. Or, what about in the sense of a potential client or customer and you two just didn't
connect and lost a lot of business because of it? In those situations, having the ability to create
rapport with anyone would come in handy, wouldn't it?

A lot of people don't realize that good connections and great rapport is something you can build
with anyone. Good rapport is essentially built when two people are actually interested in what
each other saying they're involved in the conversation, and they're developing an interest in
each other, which in turn builds trust and confidence. The more trust and confidence that
develops between two people (or rapport) the more time they will be willing to invest, and the
more influence they have over each other. It all comes down to the basic rule, which is to adapt to
how the other person prefers to communicate.

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In a marketing sense, rapport means adapting to the level of the target demographic and speaking
their language, and that isn't much different from any other situation involving rapport.

Some people are naturals at this within a few seconds of meeting someone completely new,
they know how to start picking apart what the person likes and adapt their conversational topics,
mannerisms (we'll talk about this later), vocal tonality, gestures, and overall personality to pick up
a solid rapport with that individual. Other people are not so natural at this they meet somebody
new and they stay inside their shell, perhaps they're naturally introverted (which isn't a problem)
or have a hard time relating to other people.

You don't need to be outspoken and overly social in order to build rapport and trust, as we
discussed earlier. However, you do need to make an attempt to put yourself in the other person's
shoes and match their tempo, so there needs to be a little effort made. This makes it easier for the
person you're speaking with to understand what you're saying they no longer have to translate
your communication into something they can better understand because you will be
communicating on their level, in a way that they prefer and feel comfortable with. This effectively
removes communication barriers.

The only way you can begin to build rapport in this way is by first understanding how to observe
people, which isn't very hard, since it's something you've been doing in order to understand the
world around you since you first came into it. When you observe people and begin to bring
yourself to their communication level in order to build rapport, they will like you better. Why?
Because people love talking about themselves and the only thing they love almost as much as
talking about themselves is talking to someone LIKE themselves. If they identify with you, it's
because they see themselves in you their interests, their way of communicating. In a sense, it's
not even really you they're beginning to like, it's moreover the idea that you mirror their
personality, which they like an awful lot. This makes them feel comfortable.

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Think about who you feel the most comfortable around. It's not people who don't have similar
interests to yours, it's not people who don't like the things you like. It's the people who see the
world similarly, if not exactly the same as you do, and dislike the same things you do. If you're a
boss, you're more likely to hire someone like yourself. If you're choosing a friend, you're more
likely to make that decision based on who makes you feel the most comfortable.

Now, this is not to say that, in order to build rapport you have to change your personality and
become like some kind of social chameleon, losing your true colors in order to adapt to those
around you. Rapport is something you build initially in order to get your foot in the proverbial door
of another person's consciousness. When you first have an encounter to someone, rapport is
either built or it's not. If rapport is built, then you have gained the trust of that other person, and
when you gain that trust you can begin to relax back into your natural state of being because the
connection that you were looking for has been made and that other person feels comfortable
being around you and they also trust you.

You do this consciously by selflessly offering to be the one to adapt, because you are likely to be
more aware of the procedure than the person you're meeting. You see, once rapport has been
established, it's likely that the other person will now want to adapt to you. It's like meeting
someone who speaks French, but not English very well and you make an effort to speak French
with them. Once you've built that trust, later they'll attempt to speak English with you. That's
rapport.

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I've found that, when developing rapport, there are three primary personality types that you're
going to be interacting with. This is true in the professional and business world, as well as your
casual everyday encounter.

'The logical personality' - Those who've trained themselves to live with a logical, milestone
/ goal driven mindset.

'The emotional personality' - Those who wear their heart on their sleeve, make emotional
decisions regardless of facts or statistics.

'The balanced personality' - Typically the most wealthy spiritually, and financially. They
tend to make balanced decisions and choices based on facts and statistics, yet contain an
emotional reward to support the decision.

Through many years of personal trial and error - I've discovered that in order to influence a larger
audience, you MUST condition yourself to adopt a 'balanced personality'. By balancing the two
personality types, you become more versatile and are therefore able to flow between
personalities to better resonate if required. This is achieved by consciously determining the
directed mindset of the potential prospect / person you're looking to influence from the outset.

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Here's some typical mistakes people make, when they fail to comprehend different personality
types:

Attempting to convince an individual with a logically driven mind, that they should join a
cause for the betterment of their spirit without backing of financial data. As saddening as it
may be, the potential logically driven client will likely be clock watching to end the meeting
as soon as possible, and have you on your way.

Similarly, you attempt to convince an emotionally driven individual that they should join a
business or group, with the primary benefit being increased revenue in spite of anybody it
may hurt in the process.

By understanding these personality types, establishing and targeting the primary mindset of your
target audience is key - since you'll likely produce a far greater response in your efforts.

There are many ways to determine the personality of your target audience. One of the techniques
Ive used to establish the desires of my audience within multiple niches, is to send a short survey
asking about their frustrations, ambitions, goals and dreams.

Understanding these personality types both in how to react to and recognize them and how to
emulate them, will greatly help in creating rapport.

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You already know that there is no separation between the mind
and body everything that goes on in your mind is written all over
your face and actions. Even if you become an expert at controlling
these ticks and gaining dominion over your body language, there
are still things that are completely beyond your control.

But, you can also use that body language to open people up in order to build rapport. Again, just
like everything in this book, observing body language to understand what people are thinking and
using your own body language to communicate is something you have been doing since you were
a child it's just that you have been doing it subconsciously.

Most people have no idea that they are constantly looking at body language cues. You've probably
heard that 80% of communication is done through body language, yet we think we're listening
more to people's words. Because of this, people aren't aware of their own body language nor are
they consciously aware of other people's body language. To be able to gain a certain amount of
control over your own body language and better read other people's body language is an
immense value for influence persuasion it gives you an overwhelming edge over pretty much
everybody else you'll ever meet.

One of the easiest ways to begin using body language to your advantage is through the act of
mirroring this is a fantastic technique that is incredibly easy to understand and begin practicing.

Mirroring is a form of subconscious rapport communication through Neuro-Linguistic
Programming (NLP), yet very few actually know how powerful this can be with the intention of
building rapport with your prospect.

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In fact, according to our mirror neurons, in certain situations with certain people, seeing
something done by people that are in similar situations as ourselves, psychologically is almost the
same as living it ourselves.

Not only that, rapport can be achieved by speaking, moving the same manner as the person you're
conversing with. What's more this can be achieved subconsciously, without appearing obvious
that you've specifically set out to carbon copy their physiology.

However the means of communication, and environment with the person you're looking to
influence can vary. So I've detailed how you can influence others by mirroring verbally, and
through body language.

Verbal mirroring - You can use this technique to match the vocal tone, intensity, and jargon of an
individual. You may want to use verbal mirroring to disarm a skeptical prospect, or to relieve
someone that's maybe frustrated or angered by a particular circumstance.

For example, you could use similar vocal pace, pitch, and even words and phrases that someone
uses to subconsciously to assimilate rapport. However the key word to remember here is
"subconsciously".

You should use verbal mirroring with caution - the effectiveness of this NLP technique will vary
according to the skill of its user. When verbal mirroring is executed poorly and blatantly, it could
even destroy rapport through such misuse.

You should use this in the knowledge you can begin the start of a relationship and conversation
through subtle vocal mirroring, however once that rapport has been built, you'll want to set the
pace and tone of the conversation by moving into your own powerful vocal tonality. This then
becomes a more effective tool to subconsciously lead the prospect into where you're looking to
go (as explained in the vocal tonality chapter of this book).

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Body language mirroring - Again similar to 'verbal mirroring', with the correct subtle execution this
could prove highly effective when acting as the initial "social glue" for human interaction, this in
turn can foster a great level of trustworthiness and likeness. Though be careful, as with any form
of NLP, it's a learnable skill that needs practice and cultivation over time.

By excessively and blatantly mimicking mannerisms, it can lead to the questioning of your ability to
lead as an individual, amongst other undesirable traits being associated with your person. It's a
great idea to begin practicing this technique with friends and family members to determine how it
affects the intensity and resonance of a conversation, that way if you're ever exposed - you can
calmly put it down to a 'crazy social experiment' and likely be able to laugh it off without
consequence.

So, how do you go about verbally and bodily mirroring someone without looking like you're just
plain mocking them? Let's say that you're speaking to someone and they keep crossing their arms
and then scratching their nose. It would look ridiculous if, every single time they uncrossed their
arm to scratch their nose, you did the same thing. However, if you wait about thirty seconds after
each time they do it, while you're in the middle of the conversation, they won't notice on a
conscious level, but subconsciously they'll feel more comfortable with you, because they'll feel like
you're just like them.

In the same way, you don't want to blatantly verbally mirror someone by taking on their accent
and exact tonality, but what you do want to do is match them for speed and expulsion. So, if
someone is speaking slowly and in a more calculated fashion, you don't want to speak quickly and
excitedly.

The great thing is, this is incredibly easy to practice. You can start doing it when you're talking to
your friends or family, and if they take notice you can simply laugh and shrug it off as a social
experiment. Of course, you want to keep doing it intermittently throughout several weeks until
you can get to the point that mirroring becomes automatic for you and the other person doesn't
notice.

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You can even begin utilizing this technique from across the room. You'll be surprised at how many
people will come up to you and say, Have we met before? because, subconsciously, they feel like
you're the same as them. Imagine that! Building rapport without saying a word, from across the
room, with someone you want to connect with!

Because there is no separation between body and mind, by verbally and bodily mirroring someone
you're talking to or want to gain the attention of in order to develop rapport, the very physical and
verbal act of you mirroring (even subtly) will put you in their mindset, which makes them easier to
understand and allows you to better read what they're thinking. It's the same thing an actor does
when portraying a real person on screen they copy that actual person's mannerisms in order to
get into character.

Mirroring is one of the best and easiest ways to begin building rapport with somebody, but body
language can be used in many more ways than this to demonstrate a perception. Have you ever
experienced a situation where a person walks into a room and just OWNS the place? They just have
that sense of authority about them and you can't even particularly put your finger on it. That's also
due to body language.

Pay attention to the way you walk next time. Are your shoulders forward?
Is your chin down? Are your strides short? This demonstrates weakness and
meekness to people. However, if you simple put your shoulders back, carry
your chin high, and take longer, more confident strides you immediately
portray an air of authority and confidence. When you do this, you'll also
notice that your mind and emotions shift and make you feel more
confident and authoritative, the way you speak may also change. This is
the power of body language in communication.

Another thing to keep in mind is physiology for impact and influence.

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You may have heard 'you can tell a lot by a person by their handshake'. My belief that when based
on first impressions, this is absolutely true, male or female. Especially in the professional world.

A handshake communicates your level of social ability. So when meeting a superior, make a point
of greeting that person with a firm handshake, looking them directly in the eye with a pleasant
enthused smile. This subconsciously communicates (especially with intelligent influencers) that
you mean business, what's more - before you've even spoken a word.

Similarly, it's also important to not over overcompensate by gripping their hand as such that it cuts
off their circulation! As long as your handshake is firm, and doesn't take the form of a wet lettuce
leaf! Then you're good to go.

After the initial handshake and direct eye contact, again you'll want to demonstrate your ability of
being totally present, enthusiastic, and capacity to attentively focus and listen.

This naturally radiates positive energy from your inner core, handing you the ability to influence
others with your unmatched resounding certainty and enthusiasm as discussed above.

Also, just to cover all bases here, lets discuss the importance of being presentable in your
appearance. There are many that claim appearance means squat! - I wholeheartedly disagree.

This may ruffle a few feathers, though I believe first impressions are everything, and play a major
part in how you command presence and attain immediate impact.

Polished shoes
Well kept hair
Ironed clothes / pressed suit jacket
Clean fingernails

Albeit totally aesthetic factors, investing your time and attention to creating a great first
impression could prove invaluable when seeking to influence a multitude of areas of your life.

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Why?

As discussed previously, if you can't influence yourself, then you absolutely cannot expect to
influence anyone else with something you do not have.

Posture is another important key, that admittedly is something I've suffered within the past.
During my early twenties I developed a terrible tendency to carry myself with hunched shoulders
and a horrendous posture.

As such, it took an enormous amount of discipline to rectify this. My winning formula was to join a
gym, and find the best personal trainer with a specific aim to condition my muscles to attain top
notch physique.

My results were nothing short of extraordinary.

My back posture straightened, shoulders repositioned, back straightened, and I'd walk into social
situations with absolute pride in my appearance and posture (rather than being self conscious of
my belly hanging over my belt!).

So if you haven't done so already, you owe it to yourself to join a gym and find an expert to help
you perform the correct exercises. Alternatively you can buy some light weights to use at home.

By doing this, you'll condition your mind and body to synchronize, working together in harmony -
setting yourself up to be at your best! You'll love the incredible natural high from the endorphins
your brain releases, making you feel fantastic. Therefore obviously this not only dramatically helps
improve your posture, also your self esteem, vitality, and overall sense of well being.

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Just like people talk more with their body than they do with their words, people also pay more
attention to the tone of those words than they do the words themselves. Of course again
people think they're only listening to the words someone is speaking, but it is the tonality behind
those words that the subconscious mind is really paying attention to.

I'm sure you've heard from your parents once or twice while growing up, Don't take that tone
with me! Often times it's not what we say, it's how we say it. If I say I love you, by my tone of
voice sounds insincere for whatever reason, then you won't believe me, and it may even make you
angry. However, I could say, I hate you with a tone that shows I'm joking, and you would just
laugh. I could say, you're totally my best friend in a sarcastic tone, and you would get offended.
If I said I'm happy in a sad Droopy-like tone of voice, then you would be concerned.

We pay attention to the tonality of voices every single day and we've been doing it since we could
hear. In fact, the tone of people's voices is how we learned to understand people before we
actually knew what the words meant. More so, it is often times the tone a word is said in that
provides its definition in our minds rather than the word itself. Even when we read words, we
assign a specific tone to them in our minds without even having to use our actual voices.

Along with paying attention to your body language and facial expressions, it's also paramount that
you gain a certain level of control over the tonality of your voice. Likewise, you should learn to
understand and interpret the tonality of other people's voices and you'll be well on your way to
being a master influencer.

I discovered a unique vocal technique many years ago, from a guy named 'natural Tim' who
teaches in the dating industry. Prior to listening to what Tim had to say, I'd never paid particular
attention to the tone of my own voice, until I realized how influential this could be in adding it to
my effective tools of influence.

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If you're near a computer or Internet connection, watch the video I created on persuasive
physiology:

http://www.influencepersuasion.com/free/dldl/videogiftdl.html

This free video better communicates direct to camera, how to perform each of the following
tones, and their dynamic effect in different situations.

High range - Trying for rapport

This is the vocal range that the majority communicate with unconsciously, and is actually the least
effective tone to use. With high range tonality, it typically suggests that someone is 'trying' for
rapport. Someone that doesn't possess the level of certainty in themselves, or the message
they're looking to influence someone with.

Mid range - Neutral rapport

Neutral rapport can be selected and powerfully used in the right situation, if the typical vocal
range in an environment is high range - mid range can break the surrounding normality, causing
someone to listen attentively without the contrast in tone appearing totally bizarre in its dubious
authenticity.

Low range - Breaking rapport

Breaking rapport can be achieved with a louder, lower pitched form of speech. Particularly in busy
high paced environments, this can instantly set you apart from the masses fighting for someone's
attention. By combining low range tonality with a strong, clear, concise message. This carries your
message Influentially and dynamically.

As you can likely see from the breakdown above, the selection of your vocal tone depends greatly
on your surrounding environment at any given time. However in my opinion, high range (trying for
rapport) should be avoided in any situation, especially when seeking to persuade.

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So what makes the perfect vocal tone?

Variance between mid range and low range, in my mind is a perfectly balanced fusion. Whether in
a business meeting, presenting in front of the masses, or communicating in your intimate
relationships, you can harness the power of vocal tonality to best suit your desired outcome in
each situation.

Remember, mastering anything is a learnable skill, so practice communicating within influential
vocal ranges, even better when you're alone and have time to yourself. Feel the type of energy
generated when flowing within each range, and select which feels most comfortable and powerful
to your personality.

After a few short weeks, before you know it you'll have conditioned your mind to flow within
these vocal ranges throughout the day, and the level of influence, respect, and leadership you can
attain will truly stun you. All from just one simple, yet incredibly powerful transformation in
language delivery.

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People typically don't pay any attention to how they breathe. Why would you? It's automatic,
you've been doing it since the moment the doctor slapped you on the butt and you'll continue
doing it until you just can't anymore what's there to think about? Well, quite a lot actually. As you
have been finding out throughout this book, there are a thousand little things that we all do on a
daily basis that show who we are, what we're thinking, and what we're going to do next, but we
never actually think about them and breathing is one of those things.

Just as everything is connect, your breathing is a huge indicator of your energy level, your health,
and what kind of emotional state you're in. Think about the act of sighing for example this is
typically something people do when they're contemplating something, annoyed, or frustrated.
Take rapid, short breaths this is typically related to anger or fear. Long, steady breaths are
typically related to relaxation and calmness. Gasping is related to stress, anxiousness, and severe
emotional trauma.

Of course, all of these things can be noted just as easily by looking at body language, verbal tone,
and facial expression, so why would you need to worry about breath? Well, paying attention to
breathing on a more subtle level, such as when somebody is talking with you, is a great way to
further put yourself in their shoes and build stronger rapport.

By following someone's breath as they speak with you, you are entering into their same tempo.
This allows all of those little things you would typically need to pay attention to for rapport come
more naturally when you change the tempo of your breathing, your body language and speech
follow automatically. For example, if you were to change your breathing from what it is right now,
to short, quick, shallow breaths your emotional state would immediately change, now if you tried
to say anything (such as reading this sentence out loud) your verbal tone would be completely
different.

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Of course, you usually won't be able to synch your breathing up with someone perfectly, there are
all sorts of issues with that (height, weight, lung capacity, and the fact that you can't always tell
the rate at which a person is breathing) but, just like verbal and bodily mirroring, you don't need to
do it 100% perfectly, it just needs to be similar.

You can typically tell how a person is breathing due to the breaks within their speech patterns. A
person can't talk while they're inhaling. You can also watch their shoulders, this is a great indicator
of how fast they're breathing. However, some people breath differently many people breath
with their chest, others breath abdominal through their stomach first and through the bottom of
their lungs, making their breaths less noticeable and MUCH longer.

By noticing someone's breathing pattern and generally mirroring it, you are quickly able to
determine what kind of mood they're in. This knowledge is incredibly vital for influence
persuasion, especially if you're in rapport, but it seems as though something is throwing that
rapport off, by matching breath, you can tell how they really feel. Even if they seem calm and safe,
watch their breath, and you will unmask some kind of concern they're hiding from you, which is
priceless information in many situations.

The crazy thing is, by matching breath with someone, you will immediately know what kind of
mood they're in without you having to ask, the breath is such a gigantic influencer on how we feel
mentally and physically, that adapting your breathing pattern will immediately put you in their
shoes and you will begin feeling what kind of mood they're in right away.

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We've talked a little bit about how every emotion you have immediately shows on your face, now
let's delve into the issue a little bit more. Since you were a child, you have always been looking
people in the eyes when you're not sure what somebody really means are they being sarcastic?
Are they being angry? Are they making fun of me? However, although you may think you're
looking at them straight in the eyes, you're actually watching their entire face and subconsciously
you're reading everything about them. I bet you didn't even know that you're already a master
mind reader... well, you're brain is anyway, you just have no control over it yet.

The face itself has a little over forty muscles in it and most of those muscles are beyond our
control, no matter how awesome you think your poker face is, the fact of the matter is that you
can't control a majority of your facial muscles consciously and believe me when I say they are
revealing everything about you all the time regardless of whether or not you want them to.

Now, as it stands, you probably have a great ability to tell the major seven emotions surprise,
sadness, anger, fear, joy, disgust, and contempt when they're being readily displayed right in front
of you. But, other times you miss stuff, and before you know it somebody is blowing up in your
face out of seemingly nowhere because they had a bad day or your friend is breaking down in
tears when, only a second ago, she seemed absolutely fine.

We also often get expressions completely mixed up surprised looks like afraid, concentration
looks like anger, disgust looks like contempt.

Another issue to deal with is the conscious faces we put on and the unconscious ones the
conscious ones are a little easier to figure out (I'm smiling, I'm frowning) but the unconscious ones
(the faces that flash on and off regardless of our asking them to) are much more subtle, such as
that little thing that gives away the fact that the person you're talking to is fake smiling and really
doesn't want to have anything to do with you, or that the man who just gave you a warm hello like
everything is fine, was just moments ago considering ending his life. Is that crooked smile

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acknowledgment of my joke or an unconscious expression of contempt?

Our emotions are also typically displayed in pairs. For example, surprise is always followed by
something (have you ever been JUST surprised?). Surprise is the first emotion and is a reaction to
not completely understanding the issue at hand (remember emotions are survival mechanisms)
the emotion that follows is what happens once the situation is fully grasped this is a party! This is
a man eating Sasquatch! This is my friend double crossing me! this goes into joy, fear, anger, and
more. What about when you are joyful and fearful at the same time? Like when you go into one of
those crazy Halloween haunted houses or on a ride at a theme park?

As you can probably tell, becoming an expert at reading emotions isn't as easy as, say, mirroring
body language or matching vocal rhythm and tonality, but it's important to understand that all of
these things must be used in unison in order for you to put yourself in the position of the person
you're building rapport with.

If you're mirroring body language, vocal tone, and breath, then suddenly you're going to find it
much easier to read their facial expressions in much more detail, because you're starting to get
inside their head. You'll start to recognize full facial expressions where the whole face is used to
express an emotion, half-expressions where only have the face is used to express an emotion
(such as eyebrows only, or mouth only, or eye creases only, or a wrinkle of a nose) and fleeting
expressions when the person has a quick, rapid emotional expression wash over their face in a
flash (those are the hardest to determine). The first is obvious to most people, the second is a
little more difficult, but with your mirroring and practice it will become second nature, and the
third is something you'll pickup over time.

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WORKING THE MAGIC
PART THREE :

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Now, in order to prime yourself for powerful influence, you need to achieve a certain state of
mind. So let's explore a little bit about how to enter a state of focused flow.

Entering a State of Focused Flow

Procrastination is one of the primary causes of frustration and
failure. The resounding problem that prevents many from
being effective in any arena of life, is their inability to tap into a
state of focused flow. This I believe is an often overlooked
state of mind, one that could potentially provide an
unparalleled level of creative productivity.

In today's digital world, distractions such as television and mobile phones bombard our
subconscious mind every single day.

So it's no wonder we feel run down, drained, and uninspired to succeed when diligent effort is
required. You'll be amazed at how entering a state of solitude for 20 minutes before starting work,
shutting out all distractions, clearing seemingly endless mind chatter can energize you with
absolute focus and drive to complete urgent tasks.

In fact, meditating every morning before you start your day, is a fantastic tool for avoiding the
hypnotizing effect of our digital age, living on your terms and not in a state of constant reaction.
Focus clearly about how you'd LOVE your day to unfold with specific detail.

You'll discover that these thoughts, more often than not will manifest into reality, handing you the
ability to live each day with a blank canvas, using your mind as the brush.

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Like it or not, you've been conditioned to offer an unyielding, unprovoked bow to authority
figures everyday whether or not they deserve it and whether or not they're actually an authority
on, well, anything at all.

Think about it a tall man comes up to you after stepping out of a nice car, he's wearing a sharp
looking suit and has a nice watch on. He then begins giving you advice on the stock market.
Chances are, you will take this man's word in high regard, you might even pull out a pencil and
start jotting down his advice to use later.

But, for all you really know, that guy could be a nut job with no formal training in stock trading. For
all you know, he could be an escaped mental patient who jacked somebody's car and stole a suit
from the nearest thrift store. However, you are conditioned to believe that a man who is tall and
wears that type of clothing is an authority on...well... whatever in the heck he claims to be an
authority on.

The same thing would happen if a man in a lab coat told you that rash on your forearm was cancer
and the only way to treat it is to spit on it twice a day and rub lawn clippings on it (well... maybe
not, but I bet you would consider it). The same thing goes for a man wearing a police uniform and
badge, or a well dressed lawyer or someone in a captain's uniform and hat standing in close
proximity to someone's boat.

All of this is perceived authority authority that is implied by the outward characteristics that we
have been conditioned to associate with certain types of authority figures. Once we have
recognized an authority figure, it is difficult for us to question that person, and we will often
blindly follow their lead as a leader. We often forget that these authority figures are humans who
make mistakes often, due once again to our conditioning since birth.

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I point this out to show you just how simple it is for people to create an air of authority about
themselves it really just comes down to changing your costume and putting on an act. In fact,
many of today's richest men and women did the fake-it-until-you-make-it dance for years before
they became actual authorities in their chosen fields.

So, what am I telling you all this for?

Am I suggesting you go out and rent a nice suit and fake it until you make it? No, what I'm
demonstrating is how you and pretty much everyone else currently perceives authority. By
recognizing this fact in yourself, you understand how to draw it out in other people.

If you want to be influential you have to become an authority on something, and if you become an
authority, you will be looked at as a leader. It doesn't matter if you want to become the leading
authority on local graveyards in your small town or an authority on influence persuasion like I
decided to become whatever your goal, it comes down to positioning.

There is always an aspect of fake it until you make it with anyone starting out. Remember I told
you how, when I first started, I was worried nobody would listen to me because I was so young. It
was only by doing the research, and changing my life to reflect my beliefs combined with actually
going out there and talking about it that I became an authority, which caused me to be a leader
and influencer.

You must first pick something you want to be influential in and position yourself as an authority on
that subject by doing as much research as you can, and then using the techniques you learn in this
book to influence and persuade those around you in a positive direction. When you do this, you
will be looked upon as an authority, and that will be your positioning into creating a wider net of
unquestionable influence.

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This is where the rubber meets the road, where everything
ties in. By now you've explored, and hopefully began to
implement the superlative power of being able to
successfully influence yourself through empowering
physiology and conditioning of your rituals.

I've also introduced you to moving others with your speech and physiology, and how to influence
others based on their personality types.

However when it comes to gaining long term unbreakable trust in both your professional and
personal life, this could prove to become the ultimate game changer.

Again, gaining trust is another learnable art form, one that despite years of research and
implementation within my business and personal life, I'm still learning how to further master this
skill every single day.

You may have heard, that the amount of entrepreneurs that fail within 5 years of starting their
business, is claimed to be between a staggering 90 - 95 percent.

So I set to discover, WHY?

Having started a successful business from scratch, enduring many failures, struggles, and
successes alike with no outside investment capital. I can tell you that the major key to long term
influential success, is adding MORE VALUE than anyone could ever expect of you.

Now you've probably heard the ludicrously overused term 'adding value', but what does this
actually mean? Adding value isn't merely delivering a product upon transaction. In my mind it's
delivering an extraordinary masterpiece, an experience worth at least 10x the monetary exchange.

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Going so far beyond the extra mile, and connecting with your prospects in fun outrageous ways,
will hand you the ultimate unfair advantage of your competitors. You'll be able to dominate the
attention of your prospects, especially when marketing higher priced products.

Also as a side subconscious benefit, if you pour months into improving the quality of your product
or service, creating an extraordinary experience for your clients, you will likely do everything
within your power to get that in the hands of your potential customers and connections.
Compared to if you release a rehashed product in hope of making a quick buck, then meeting
inevitable roadblocks with an attitude of 'oh it was a stupid idea anyway'.

These words may fall harshly on some, however if you do not have a product or service worth
influencing other people with, something that you do not believe with every morsel of your soul
could dramatically improve the quality of people's lives, then change it! - or get out of business!

If you're not in possession of a product that you genuinely believe in, this will become evident
from the outset of your sales interactions, written across your face if you like. As such, it will turn
off your prospects like a switch, and lose people you'd otherwise have sold with a great product.

Hopefully now you can see why it's so important to always focus on becoming the best version of
yourself, whether you're in the business world or not, since YOU are the spokesperson of your
communications.

That aside, creating real-world value also has an 'invisible' effect to your bottom line and personal
welfare. Known as the 'Law of reciprocity'.

In fact, a fascinating study published in the Journal of Applied Social Psychology, measured the
relationship of this law and personalization. Researchers noted the reciprocal effects of how
waiters/waitresses delivered after dinner mints, and its correlations with the amount of tips
received.

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The results were nothing short of amazing!

Upon delivering the check, the first test group made no mention of the complimentary mints.
Compared to the control group that didn't provide mints at all.

They measured a raise in tips of 3%.

Separate from the check, the second group delivered two mints to the table by hand, and
specifically mentioned them. (e.g. Would anybody like some after dinner mints?)

Tips increased by 14% compared to the control group!

If you thought that was amazing, then check this out: Similar to the second group, the final group
delivered the first set of mints, then returned with another. Also verbally letting the table know
theyd brought out another set mints in case they wanted more.

This saw a 21% increase in tips compared to the control group!

So despite the second and third group being very similar in their delivery, the final group went the
extra mile by providing extra mints and mentioning to the table, that they had returned to provide
another batch in case they wanted some more.

"Food for thought" you'd probably agree!

In fact, in light of this case study, its worth mentioning that working as a team to create this law
of reciprocity for their clients, is similar to that of influencing somebody one on one, however
there's a multi pronged approach when dealing with numerous people as a group:

Resolving conflicts.
Sharing of sensitive information.
Setting milestones as a team.
Creating team values that encourages dreams, visions, and forward thinking.

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We must combine what we've learned about taking possession of our own mind, discovering the
nature of each team member to create an environment that encourages influence.

Each team member likely has a variation in personal skills and attributes, ideas and communication
abilities of which everyone should be working together on as a well oiled machine, to ultimately
achieve the same outcome of going the extra mile as a group.

Just imagine, by creating an environment that encourages the influence of all team members, it
allows each individual to get their creative juices flowing. Typically resulting in better overall job
satisfaction, and greater sense of meaning and personal fulfillment with what each person is
working towards.

You should never communicate 'MY' plan to anyone on your team, rather you should use 'OUR'
plan.

Even if it was your idea!

Without even realizing, many leaders are alienating their devoted team members from the get go.
A great example is a very simple, yet incredibly powerful effect of a single word identified by the
legendary Jim Rohn throughout his world class seminars.

1. Let's achieve.
2. Let's create.
3. Let's imagine.
4. Let's enjoy.

The superlative power of 'let's' is far more powerful than you could possibly imagine. I use it every
day with partners I speak to in my business, and also with those I hire for even the most menial of
tasks.

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This creates fantastic long term working relationships, continually inspires, leads, and
demonstrates exactly what a powerful team can accomplish with the right mindset.

Now, I know that I'm using a lot of examples here with business, entrepreneurship, and having
team members. But, what if you aren't interested in all of that? What if you just plain want to be
more influential in everyday life with your friends and your family? These principles still remain the
same in that sense whether you're trying to pick up a partner or have greater control and
influence in your family, the same examples applied in a different situation, still yields the desired
results.

For example, in a family situation, you can obviously see the power of we and let's do things.
In that sense, your team is your family and your product/service is whatever needs to be done or
communicated at the time. This builds trust.

The same thing goes for trying to create a romantic relationship your team member is that other
person (or the group dynamic of your friends and her friends). The service/product your offering s
yourself.

So, you can see how these ideas can apply to just about any situation you're presented with. I
don't want you to think that, if creating a product or a business is not your goal, you're not able to
use the above-outlined tools to establish unbreakable trust. You can and it's the same in any
situation.

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Form an Inner-Circle 'Mastermind Alliance'

Have you heard of an inner circle or 'mastermind'? (I'm not talking about the TV quiz program!).
If you havent, then by learning and implementing the following concept alone, could be worth
your entire investment in this program.

In fact I can personally attest, that the ideas I've discovered from being involved with inner-circle
mastermind alliances, and implementing the ideas into action, have combined to generate tens of
thousands of dollars in extra revenue for my business.

So what is a mastermind alliance?

This is a private group of effective ambitious people working towards similar desired outcomes.
See, there's only so much you can learn and do by yourself, by sharing results and ideas with
likeminded individuals or companies, compounds the effectiveness of your actions, radically
shortens the learning curve, and fast- tracks your progress to achieve far superior results.

As you can imagine, leveraging this concept alone could prove supremely rewarding for your
business and your life, as you'll learn faster, more accurately, without trial and error, potentially
operating on a larger scale than you'd otherwise be able to.

However, you should also be very cautious of the potential abundant pitfalls when forming a
mastermind alliance.

Ensure that prior to creating your inner-circle, you set criteria and rules that everyone should
adhere to. Each partner should agree and sign a non disclosure agreement, agreeing not to share
valuable sensitive information with anyone outside of the group.

Also, although it may not seem a considerable task at first blush, scheduling regular mastermind
meetings can be a very time consuming, especially when youve been delegated the role of
confirming each members attendance. Not only that, by allowing too many people in your group,
the lack of exclusivity in turn causes a lower sense of group loyalty, thus a greater risk on

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attendance unreliability and breaches of sensitive agreements.

In other words, it can sometimes get pretty messy! So a group of no more than 6 trustworthy
partners is recommended.

In relation to how this can sharpen your influential skills specifically, a mastermind group can
become an invaluable tool.

Each member should have different skill-sets and methods of influence. So in attending
mastermind meetings, you'll constantly add to your persuasion arsenal by sharing and
implementing new strategy with top performers in your industry.

Also your ability to present and influence on the fly would inevitably improve, with the practice of
preparing and presenting your information within each session, and persuading each member to
join your group in the first place!

Just imagine what you could discover using this mastermind strategy. As one member discovers an
effective technique, the others leverage the efforts one that member. Collectively this creates a
win-win situation as you grow as a team as you implement different ideas simultaneously and
report the results.

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Great! You're making superb progress here! As mentioned, this real-world strategy has literally
been worth tens of thousands of dollars to my bottom line, with the fantastic benefit of creating
raving fans in the process as my message spreads further.

Likewise, outside of the business world, I've harnessed these persuasion techniques to become
the strongest, most confident and dynamic version of myself. Continually adding value to people's
lives, attracting new friends, heightening my relationships, increasing my health and vibrant
vitality.

I remind you of this not to beat on my chest, though to reaffirm and hopefully inspire you, that by
taking action and harnessing this information for yourself, you could potentially expect the same
or an ever greater levels of success also.

However none of this information is of any use if you're unable to shift what you discover from a
conceptual form, into scheduled reality.

"Without a plan, its merely a concept, when scheduled, its reality!" ~ Tony Robbins.

So what's the most effective method of implementing and scheduling new ideas for the first time?
For me, the most effective method by far is to use the classic approach, as discussed in Michael
Masterson's legendary publication 'ready fire aim'.

In short, I've disciplined myself to schedule directed action, and adjust according to initial
feedback and results.

Yet again, this comes down to remaining disciplined and commanding yourself to schedule
outcomes as a ritual. Setting achievable action steps throughout the week and month, then
analyzing your results, failures, and learning lessons you discover from taking these actions.

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Self paralysis kicks in when you slip into the common tendency of analyzing every detail before
taking directed action. Days and months pass, and before you know it you're justifying your
inability to take action in spite of fear, and convince yourself that a new idea not worth pursuing.

As a consequence your dreams and hopes of a better business, or a more meaningful worthwhile
life fade away.

Once you've scheduled your outcome based action plan (as discussed in previous chapters), you
remember NOT to become discouraged when being faced with failure or adversity.

I can tell you through personal experience, this comes with practice, however persistence within a
worthwhile endeavor will separate you from those who live in a state of negativity and regret.

In fact, through many years of studying various books and personal development programs
including Napoleon Hill's 'Think And Grow Rich', I've collated the best ideas of what separates
influential individuals, from those who seemingly always fail and live in debilitating negativity and
constant reaction.

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Regardless of whether your goal is to influence in business, or in your personal life, the most
effective skill you can master is the power of anticipation. If you can accurately predict the road
ahead, the desires of your consumer, or the needs of your personal relationships, you will have the
supreme advantage compared to those who are at the whim of the world barely looking a few
steps ahead.

So lets imagine your goal is to anticipate the desires of your individual prospect or audience. Did
you know that the most effective way to sell them on an idea, is NOT to fire benefits of your
service at them?

Very few know about the colossal tool you have in your sales arsenal, the power of questions.
These can supercharge your conversations, as questions allow the prospect to talk about what is
actually important to them, you can then sincerely listen to exactly what matters and customize
your responses accordingly to better resonate.

I believe the reason many disregard questions as a great tool of persuasion, is because of the
sheer simplicity of the concept. After all, asking about your prospects dreams, goals and
aspirations isnt rocket science, yet people still dont ask them!

Whats more, through the use of effective questioning, youll discover the core of the real pain
they are experiencing. As a result, you can dig into that pain to ensure your client realizes they
truly need what youre pitching to them.

Another huge benefit of using the power of questions, is youre able to attain non other better
social proof than subconsciously obtaining verbal commitment. Let me explain, if you asked your
potential client So does this sounds like something we could move forward with?, and they say
YES, then obviously you know theyre sold, and despite temptation theres absolutely no need
to finish your sales pitch. Youve test closed the prospect and its time to make the sale!

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Similarly, if your client responds with the all too common Im not sure about this just yet, Ill have
to think about it. Then you know it may be worthwhile to dig further by asking another set of
questions. Such as OK thats no problem, I can understand that, though may I ask what you'll be
thinking about in particular?

One key point Id like to bring to light here, is the importance of
actually listening to what your client has to say. They want to feel
appreciated and understood, so show them just that. You should
genuinely care about the issues they are experiencing, and how
you can alleviate their pain in the most effective way possible
through your product or service.

A great tool you can use to demonstrate your understanding, is having listened to the objection,
pause for a brief moment looking thoughtful, and then clarify the issue by summarizing their
objections, repeating back what theyve said back to you.

They may even correct you by revealing their actual concern, for example: Well its not so much
the time it will take to have this running, I guess its the upfront cost.

See, many people wont tell you the real objection up front, the real issue may be to do with the
fees involved, so if you repeat back their answers to clarify - it gives them another opportunity to
reveal their true concern. Whatever the objection, in reality whats actually being expressed is an
emotional fear that you should do everything within your power to put at ease.

If possible support your answer with evidence, maybe a testimonial of a client in a similar situation,
or any facts of your product to support your case.

The final step is once their concerns are answered is to not dwell on these objections, as they have
a tendency to continually emit negativity within the conversation. Instead you should purposely
direct them to sale closure.

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Persuasive Interview Domination

Not everyone is looking to create their own company, or pitch to clients of their own. Whats more
with the uncertainty of today's volatile economy, its often the case where there may be extreme
uncertainty about your business or job security. So if youre preparing to change career paths, out
of work or dreaming about landing that promotion, or even just preparing for the worst, then you
need to be able to sell yourself. Got an upcoming interview? Congratulations! Thats the difficult
part. Now you just need to seal the deal. How exactly? By influencing your interviewer to buy into
YOU.

If youre too submissive during your interview, you lower your chance of getting the job. If youre
too domineering, you wont get the job either. So how can you ever so eloquently demonstrate
the perfect combination of capability and confidence to your interviewer? By dominating your
interview with persuasion without acting domineering! Not sure what domineering means?

Consider staying away from any of the following:

Dont control the interview by asking all of the questions. Remember, youre a polite
candidate than knows when to speak up and when to shut up. Allow your interviewer to
ask the questions as he/she sees fit, and when the time comes at the end of the interview
to ask your questions, show them youre a thinker (not merely a busy working bee without
a brain!)

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Dont show them up. No ones going to hire you if you act like youre smarter than your to-
be boss. Whereas confidence is good, cockiness is NOT. Shine where applicable, such as
when the question, What would make you the best person for this job is asked.

Dont tell them your entire life story, assuming they care. Your answers should be short and
to the point. Consider giving a 1-3 minute answer for each question asked. If your
interviewer is interested and wants to know more, theyll invite you to elaborate.

Acting too aggressive can make you seem like you know all the answers.and then some.
No one wants to hire a know-it-all. After all, would you want to hire someone who acts like
they know more than you do? However, you can control how successful your interview
goes based on a few verbal and nonverbal cues. Take notes because after this little tutorial,
youll want to execute them all!

Take Time to Research Your Interviewer
Your interviewer knows the basics about you: where you went to school, your email address and
phone number; your work experience. What do you know about him? Persuade your interviewer
to give you the job on the spot by ever so slyly mention how much you love the Lakers (after all,
thats his favorite team, too!) and remind him that you also graduated from the University of
Texas. Go Longhorns!

Take the time to research everything you can about the job youre applying for. Write down every
quality that could be useful to do the best job possible in that position. Does it require long hours
and cold calling? Check. Do you need to have above average software computer skills and
knowledge. Sharing that information in your interview will take you far.

Put Yourself in Their Position
As every person has different needs, so does every manager. Start by putting yourself in their
position. How do they see their job, and the job youll do for them? How can you be most useful
for them and the company youll work for? Instead of merely describing your strengths as a hard
worker, talk about how your strengths will directly benefit him/her. If youre interviewing for a
copywriting position for example, dont just talk about your love for marketing.

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Talk about how your passion can translate to persuasive writing, no matter who youll be writing
for. Got a flair for networking? Then thats why youre the ideal PR representative. You just love
connecting people to one another and with over 10 years of experience, youre a pro just what
your potential boss is looking for! Turn generic statements into specific ones geared for your
interviewers needs, and youll begin setting yourself apart from your competition instantly.

Whats Your Plan of Action if Hired?
Think about this: if hired, what are your primary and secondary objectives? Just by knowing what
your main goals will be (should your first day of work by tomorrow) youre influencing your
interviewer to know something immediately about you your organized, your confident and
youre just the kind of task-focused employee theyve been looking for.

You can blow them away by first, defining the primary objective of the job, and secondly, by going
into detail about how you plan to accomplish your goals. If youre interviewing for the head
football coach position, how will you lead them to victory and beat their losing streak this season?
Your interviewer wants a plan of action and too many interviewees make the mistake of
generalized statements. Bottom line? Specifics get youre the job, not uncertain, vague ones.

Execute Passion for the Job
You love writing lyrics, so this is the time to let them know! And, not only do you love to write
lyrics, but you offer a competitive price that will give your employer more value than they could
get with that other guy. Studies show that an employee is more likely to stick with their job for
the long haul (and go the extra mile to get their work done) when they enjoy what they do.

If you dont like what you do? Youre more likely to show up late, go home early and only give your
employer the bare minimum. In a nutshell, what does this mean? Communicating to your
interviewer that you have passion for the job persuades them to favor you over your competition.

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Communication Compatibility
When you speak in a language your interviewer understands, reciprocates and values, youre more
likely to get the job. If your interviewer is from Mars, then be sure to speak Mars too! No matter
whats discussed in your interview, you want the overall vibe to be one of mutual understanding
and compatibility. Most likely, you wont have everything in common with your interviewer, but it
is important to have something in common with him/her such as a love for hard work, a common
goal or a fast paced work environment!

Does she have a sarcastic sense of humor? Then throw in a joke (make sure its clean and
obviously funny) or start the meeting off on a light foot, by something funny you witnessed on the
cab ride over. Perhaps Tony Robbins said it best: "To effectively communicate, we must realize
that we are all different in the way we perceive the world and use this understanding as a guide to
our communication with others."

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In the past, you may have been intimated by an authorities figure,
such as your immediate supervisor, a co-worker with more work
experience than you do or the CEO. The truth? They dont have
anything you dont have, except maybe some designer suits.

What they do know that youll learn within moments from now, is the power to influence
someone in a position higher than they are. The result? They get promoted and continue to get
promoted again and again.

Their ultimate secret? They know how to sell themselves.

Start by asking yourself the following questions and write each answer down: Are you proactive?
Do you have focus about your future with a company or just focus for the here-and-now? Do you
procrastinate? Do you only do the work required as outlined in your employment agreement or go
above and beyond? Do you have a negative or positive attitude? Are you willing to do whats not
required of you in order to get ahead, or are you merely complacent about your position?

Look at your answers. Study them. Read them again and again. What patterns do you see? Do you
work more than you have to or just do the bare minimum?

Do you greet your hard working colleagues with a smile and look them in the eyes or look away as
youre distracted by a more pressing task? Do you show up on time or are you perpetually late to
your Monday morning meeting?

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How do you address your boss, co-workers and potential clients? Do you speak calmly, slow
enough for anyone to understand and end your conversation on a positive, confident note or do
you leave deals up in the air, and with an insecure vibe? Do you always leave work right at 5pm
or do you stay put at your desk until todays deadline has been met with a commitment to what
you do? Do you go above and beyond to show everyone not just your boss but your co-workers
that you value your job, and take pride in each and every role that youre responsible for? Are you
a walking example of what hard work is, or are you an example of what not to do in the
workplace?

The most important aspect of communication is hearing what isnt being said.
As previously mentioned (this is so important Id like to reiterate), when it comes to influencing
others, especially when meeting for the first time, appearance is everything. If you were thinking
about investing in a smoothie company, for example, would you be encouraged to do business
with someone who looks like they just rolled out of bed and cant get to your meeting on time?

Of course not. You can however, be influenced by someone who looks polished, who arrives 5
minutes before the meeting is scheduled to start, who appears to be wide eyed and enthusiastic
and who starts the meeting in a creative, positive attitude. Studies have shown that when it comes
to influencing groups of people, the vibe you put out there (positive, enthusiastic, eager, happy) is
what youll receive back. Just like the law of attraction dictates: like attracts like. What you put out
into the world, your immediate surroundings and the Universe at large, you will receive back.

If youre a hard worker, you deserve a higher salary. You know you deserve a salary to match your
talents and qualifications, but what if your boss wants to play hardball? Think about the last time
you went out of your way to compliment your boss on the latest company holiday party, or took
your supervisor out to lunch. Has it been a while since you showed your appreciation by offering
them a small gift to demonstrate how much you love working for them? Small gifts pay off big
time.

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Be calm, grounded and gracious. If youre feeling as dramatic as Shakespeare or as entitled
as Elizabeth Taylor, it may not be the perfect time to barge into your bosss office and
demand that 50% raise. Always be one step ahead of how they respond to your raise
request. If they say no, how can you respond positively to that? Can you offer a rebuttal by
going over how you landed the companys highest paying client in the last year alone? Are
you prepared to show them your sales record for last quarter?

Prepare to answer questions about your future. When it comes to receiving a raise from
your boss, dont go into his office ready to demand a 10% raise without being able to
articulate what you will do differently. Whether he/she may require you to increase your
responsibility, work periodically on the weekends or beef up your workload, you must be
flexible. Many employers wont give you a raise without additional responsibility.

Ask yourself: is it worth it? Is this what I really want? If you do want more of a substantial
role within the company, be prepared to tell your boss just how you can contribute.
Strategize with your boss some of your best ideas to help them fulfill their biggest and
most important priories for the next quarter. How can you improve the overall morale
between the sales team and the accountants? Let them know youre willing to take on a
supervisory role, perform mundane tasks that no one ever want to take on and whatever
else will make your bosses job easier.

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Focus on your credibility. It doesnt matter if your boss responds with a clear Sure you can
have a raise! or Heck no! Do you realize how tight things are right now? Whether you
receive a raise on your next paycheck or in three months time, its all about proving
yourself as credible.

Youre worthy. Youre worthy! Youre worthy and deserving of this raise! As you ask for a
specific salary that you deem fair for your work responsibilities, remind them about what
sets you apart from every other employee. Do you spend your off time creating more
efficient spreadsheets to increase the productivity of the marketing team? Did you organize
the office kitchen during your lunch break last Tuesday? As a new employee thats just been
hired, what did you do in your last job to make day to day operations flow more easily for
the CEO?

Talk, listen and talk some more. When it comes to a fair salary that you honestly, truly
deserve, this is the time to talk and show em just what youve got. Many direct managers
and supervisors miss employees assets because they spends too much time supervising the
big players of the company: your aggressive co- worker, the show-off employee or the co-
worker who seems to always be doing something wrong and needs correcting.

Do you get lost in the shuffle? Stand out from the crowd and talk to your boss about what
you do well, what you do even better than that and how, with increased opportunity and
responsibility, you can perform certain tasks better than anyone else. Dont be coy. Dont
be arrogant. Just be you professional, capable and ready for that moment to shine.

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The art of persuasion, is just that. Its an art and when used in the right way, you can
instantaneously offer something valuable for your current boss, a potential boss, clients, co-
workers and all while receiving what you want in return. A manipulation tactic? Nope. Its more like
a mutual arrangement for both parties to gain something meaningful and valuable. Whether
youre the customer service rep for a top selling printing business or a receptionist for an in-
demand software company, you are often if not always making or breaking business
relationships.

Think about it: whether your role is big or small, arent you constantly talking to new and old
customers alike, informing them of your latest product, and demonstrating how amazing your
service is? Thats what people want, and youre giving it to them. They want to feel needed, they
want to connect with you on some level, and bottom line: they want to feel special, as if the deal
youre offering them isnt for anyone else, but them. So whether you think youre in a sales-y role
or notyou are. Your title could be salesman or dentist but what it boils down to is this: how
well you sell yourself and your service depends on how successful you are in the workplace.

Do you own your own candle making business? Do you write greeting cards, poems or childrens
short stories for a living? Do you build software, answer incoming phone calls as a personal
assistant or work as a camp counselor? In every profession, in every role (no matter how entry
level or advanced you may be in the position of being) you are selling yourselfconstantly. But
the question remains: how effective of a seller are you?

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Selling yourself has little to do with your position in the workplace and everything to do with your
ability to persuade, influence and motivate others. Persuade others by showing them youre the
right one for the job by backing up your credentials. Create visual presentations that highlight your
best work, how much revenue youve brought in, in the last year alone and what your objectives
are for the future. Trying to wine and dine a prospective client? Nothing says Im a winner quite
like a fresh, new idea for their upcoming email campaign.

How are you supposed to persuade the ideal client when they dont even have five minutes to
spare to hear your pitch? What then? Consider this the perfect opportunity to bring to their
attention your work smarter, not harder philosophy. Are you a time management professional?
Give them great value for their money (that your competitor cant match by the way) by offering
to not only personally handle their latest campaign, but youll assess the time management issues
of their entire company for a flat rate. Why? Because youre the best there is. See how youre
selling yourself? Winning them over with your powerful persuasion skills? Its not a form of
betrayal, manipulation or deceit. Its bringing forth to the table what they otherwise wouldnt see.

Its in other words, making you appear irresistible and irrefutable.

What if youve wined and dined that dream client of yours, shown him the facts and figures but he
still doesnt think you or the company you work for is right for him? Is it time to throw in the
towel? Survey saysno way! Dont give up. Dont let your cheaper, lower quality competitor win.
This is a wonderful opportunity for you to demonstrate just how useful your service will be to him.
Quickly ask yourself: How can I be more valuable to this client? Where can I be most useful? How
do I stand out as offering something unique that he just cant afford to pass up? Then tell him.
Show him. Offer him a free service in order to prove yourself to him.

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Theres a common misconception about persuasion that many people buy into too. Theyre
convinced that by influencing someone to think the way you think, youre coercing them into
something they dont really want to do. Youre pushing them. Youre being aggressive in your
manner and your attitude. Youre a bully. But persuasion couldnt be further from the truth.
Persuasion comes from a place of honesty, intention and morals. It is about offering a service,
charm, attitude or product (or all of the above) that unless you brought it to their attention may
otherwise go unnoticed.

Did you know that the most pleasing sounding word in any language is the sound of a
name? Thats probably the premise behind Disneys rule about wearing name tags. They
know that just by addressing people by name (customers included) increases the chance of
turning a random, inconsistent customer into a regular.

Think about your regular customers. Statistically, 20% of your customer base will create
nearly 80% of your revenue. How do you treat them? Think twice before dismissing the
influence a hand written thank you note or phone call. Small gestures of communication
and appreciation can take you far.

How do you motivate a team of waiters or waitresses at your restaurant? Do you hold
regular training sessions, or offer cheat sheets on the back of their order forms so that
they are reminded to smile at their customers and suggest the latest specialty menu items?
A warm smile and friendly greeting will go far. Remind your employees that a customer
may not remember what they were wearing the day they had a meeting with you, but they
certainly will remember how you made them feel. So make it good!

None of the above mentioned examples of influencing others has anything to do with bullying.
Just imagine how effective you can be at motivating your next client just by taking the time to
demonstrate excellence, creativity and your commitment to the job!

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OK, weve made fantastic progress, having learned the persuasion strategy and techniques of
influence in a multitude of professional arenas. Lets obliterate any overwhelm you may have
accumulated by summarizing important points in simple terms.

Remember, no matter if youre meeting a new client, speaking in front of an audience, meeting
with a potential big wig customer, your moss, co-worker or new colleague - that in just the first
three minutes of meeting someone, they know everything they need to know about you. When
you want a co-worker to do you a favor when you want to convince your boss that youre the
right person for that upcoming promotion.and when you want to earn that account with a new
client, show them who you are by not saying a word. Show them youre the right person for their
needs by demonstrating these key body language tricks (strategized in further detail in earlier
chapters):

Know the basics.
Always be one step ahead when it comes to communicating, and that means sending out
nonverbal cues that youre capable, confident and the best out there for whatever youre
selling. Keep your head up and your posture straight while talking to and being addressed
by the recipient of your conversation. Shake hands firmly like you mean business rather
than suggesting to them: Im-not-sure-what-I-want.

Your voice matters.
Need to sell a pitch or promote your latest product? Watch your tone and volume. Talking
too quietly can suggest that youre insecure about yourself, while a loud tone can let them
know that youre aggressiveand not in a good way. Speak comfortably, with a fluctuation
in tone (no monotonous tone, as that can come across as dull and boring and you certainly
dont want to worry about putting your potential boss to sleep!) Remember: if you believe
in what youre selling, so will they!

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Be aware of space!
Remember that episode of Seinfeld with Elaines boyfriend, the close-talker? Remember
how awkward Seinfeld felt around him? Sure, for sitcom sake, its pretty funny but for real
world sake, it can be detrimental. People that stand too close to their interviewer, client,
co-worker or boss are uncomfortable to be around. Bottom line.

Fidgety is your foe.
Selling yourself shows in the way you handle your body, such as arms uncrossed, legs that
remain calm and controlled. Even if youre nervous, think it but dont show it. Luckily,
people cant read minds and by staying still and relaxed, you control how you come across.

Listen and respond accordingly.
One of the easiest ways to irritate someone is by interrupting them! Many people dont
realize they even do it, so observe how you listen and respond to someone else as they talk
to you. Do you interrupt them once, twice or none at all? Make sure that when talking to
colleagues, employees, a potential customer or your supervisor that you listen and then
respond in relation to their question or comments.

Focused eyes.
Nothing shows confidence than focused eyes. Dont just make eye contact when speaking
to an audience of potential buyers, customers who are dying to buy your product or your
boss who wants to hear why youd make the best person for that promotion. Show them
through focused eyes that scream, Im the perfect fit for your needs! Look into my eyes
and Ill prove it!

The art of your palms.
Did you know that your palms can speak a thousand words? Ok, maybe not a thousand but
more like a few important nonverbal words you want to communicate. Just by keeping
your palms up (rather than closed and together) youre letting them know that youre
friendly, open minded, flexible and eager to learn. And guess what? Thats just what theyre
looking for in their next business partner!

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If youre not meeting a client or manager face to face, selling yourself over the phone can be tricky
work (but not altogether impossible). It just takes some ingenuity, charm and of course,
assessment of what their needs may be at any given moment! But then again, youre a powerful
influencer..

What scenario will allow you to reach more customers in a shorter period of time: by talking to
them face to face or over the phone? One of the biggest benefits of selling your pitch over the
phone is accessibility. You can become more productive in a shorter period of time and fulfill your
new mantra of work smarter, not harder in a heartbeat. As a result, your customers will
appreciate your time saving tactic of phone selling too.

How do you work it over the phone? How do you sell your latest promotional product without
reading their body language from a one-on-one meeting face to face? How do you communicate
that youre confident and capable with only your voice to work with? If you want to be successful,
you have to have a positive mindset. If you do not have a positive mindset, you will be setting up
yourself for failure. Instead of thinking about the reasons why you do not want to go to work,
think about the benefits and positive reasons why you should go to work.

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Since you dont have body language to go off of (your customers head shaking, crossed arms in
disapproval or a smile to give you an idea theyre interested) youll need to fine tune your listening
skills. After pitching your latest idea or product, how do they respond? Is there a pause in their
voice? Do they talk fast and high pitched, acting excited by your idea to make their business run
more efficiently? Or, do they talk slow and controlled and with hesitation before speaking?

Since verbal communication is all you have to work with, when it comes to selling yourself, you
need to perfect the art of listening. What are they literally telling you (not what do you want them
say.) What are you asking of you? What do they need in you great service, value, a price that your
competitors cant match? If you want to seal the deal, make sure youre proactive and know how
to respond to any and all potential questions they may ask. Then, youll be able to end the
conversation without leaving any doubts in their mind that youre the right person for their needs.

Many people lose out on selling themselves because they skirt around a customers objections
instead of addressing them. By dealing with the nitty gritty of their questions, and addressing the
heart of your service, you can be clear that youll meet their expectations. Its when you
accidentally or unintentionally allow some of their doubts about you being the right person for the
job to fester. Perhaps you dont answer their questions in a coherent manner; you answer part of
their question but not in totality, or youre simply not prepared to offer them a deal they cant
pass up. Prepare your answers well in advance, and encourage them to communicate their
objections. Why are they hesitant? Why dont they think youre the right fit for the job? Then,
convince them otherwise!

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So, your phone call went amazingly well, eh? A classic mistake is ending the phone call without
some sort of confirmation. When can they expect a follow-up call from you? When can you stop by
their office so you have the chance to meet him face to face and so he can sign the contract? If a
customer expresses genuine interest in you, make sure you seal the deal. Allow no opportunity for
them to back out, or without a confident closure. Show them your serious by making immediate
plans to get started on a job that will go above and beyond their expectations of you!

Whether you have an upcoming phone interview or a conference call with the CEO, the words you
use can make all the difference in selling yourself effectively or not at all. Self-Starter, Ability to
Multitask, Punctual, and Prioritize are just some keywords that can immediately tell them
something about you. Depending on your area of expertise, what keywords would be best to use
to describe your talents, responsibilities and duties as the ideal person for their needs? Before your
phone meeting, write down a list of keywords that describe your professionalism, area of
expertise and experience.

While phone interviews can be a bit trickier, they are by no means impossible to conquer. Take
time to develop an approach for your future phone meeting or interview. What questions could
they possibly ask you and how can you best answer them? Listen without interrupting. Show them
through key words such as hardworking, dedicated and committed that you know how to excel at
the job that lays before you.

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Now for those of you who fancy yourselves savvy entrepreneurs (like yours truly), you might be
wondering how you can apply the techniques of persuasion in your money-making efforts. That's
why right now we're going to move into the really exciting part of influence persuasion strategic
content. This is where you start learning techniques that you can implement today in your
entrepreneurial efforts.

Now, it's important to understand that Alvin and I have used these techniques time and time again
to influence the masses into buying our products and services. In fact, we've made over $1 million
in combined sales due to our utilization of these techniques throughout our sales strategy. But,
that's not all these techniques are used for.

You see, human nature is human nature, whether it is involved with buying and selling goods and
services, or in matters of romance, or in various other social situations. To be persuasive means to
hold influence over yourself with a healthy mindset and thusly the people in your lives both
permanent and fleeting on a daily basis no matter what situation you're presented with.

Rich people are rich because they understand how to persuade and influence those around them. I
became successful because I took it upon myself to study the intricacies and techniques influence
persuasion and apply them, but first I had to change my mindset and my habits (I began paying
more attention to the health of my body, for example).

So, I didn't just use these principles to just make myself money I used these principles to improve
every facet of my life from the people I hang out with to how I react with my family, to my close
personal relationships and, yes, to my business as well.

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I've detailed the following influence psychology into six steps, however you can use these
techniques individually to influence your situation on the fly if you desire, it's not like you have to
use them in numerical order.

These six steps is the process I use when creating a new product or service, but it's also the same
six steps I use in any social situation that I'm trying to gain influence over, and it's also how I
approach beginning a relationship with somebody.

You see, when it comes to my products, people are purchasing me they're purchasing my
personality and what I stand for. The same is true whether the transaction involves money, time,
or emotion in fact it all ties in rather well together. So, what we'll do is talk about how I use these
principles in my business, but also demonstrate some examples of how this figures into other life
examples as well outside of the business aspect.

First, it's vital to understand that all of this starts with our beloved AIDA. This is followed by a six
step persuasion process to create intrigue and influence in my audience (whether a group of
people or a single individual) so they will listen to my every word.

AIDA stands for:

A ATTENTION

I INTEREST

D DESIRE

A ACTION

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Step 1 - Law of reciprocity

In order to start your relationship with the prospect on the right foot, always seek to do
something for them before you can expect anything in return. A great technique I use within my
business (being in the online publication space) is to offer a complimentary gift of great value for
download.

As you can see within the above example, I offer a free gift before they access my main product
sales presentation. This not only gives them genuine superb value in the free downloadable report
itself, it also creates a sense of goodwill, that causes the prospect to feel obliged to do something
in return. It's a win-win situation for both parties.

This can also be used in the physical world outside of business. For example, have you ever been
invited to a party or social event? Been sent a unexpected birthday card? Or even something as
small as receiving a genuine verbal compliment? If so then you've likely felt obliged to return their
kindness. This is the subconscious law of reciprocity at work.

Later in this Influence Persuasion manual, we will be further exploring the law of reciprocity and
creating unbreakable trust using an eye opening case study as an example!

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Step 2 - Immediate pattern interrupts.

Primarily, you must capture the prospect's attention. With everyone fighting for your viewers'
interest, you have approximately up to 10 seconds to create enough intrigue to listen to the rest of
your presentation.

Pattern interrupts are an incredibly powerful tool when used the right way. Have you ever been in
mid-conversation then suddenly been snapped into moment of psychological paralysis, a situation
where no matter how hard you try, you forget what you were talking about? If so, then it's very
likely something unusual in your environment caused this temporary short circuit.

So you're probably wondering what benefit does this have with influencing others? You have no
idea!

In today's society. You're probably aware there's thousands of marketing messages typically
overwhelming people every single day, causing skepticism and lack of immediate attention.

By using an instant pattern interrupt, creating an unusual instance in any environment, it puts
whoever you're looking to influence into a state of temporary shock and logical disarray. Upon
witnessing this logical mismatch, their brain immediately begins seeking an answer to this unusual
pattern, entering that person into a highly receptive state, thus likely listening attentively to
whatever you have to say afterwards.

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Here's a screenshot, showing an image based pattern interrupt of which I utilized within one of my
presentations.

As you can see, I've utilized unique imagery to display a pair of cartoon style sunglasses in a
relatively professional sales presentation discussing the power of mind mastery!

As you can imagine, this causes a temporary psychological interrupt, resulting in the prospect to
seek a an answer as to why they've been shown a pair of ridiculous sunglasses. Therefore they
eagerly listen and watch the rest of the video.

You can also use strong language or sentences to create immediate interrupts. Albeit slightly
overused, am example would be:

"Within just a few minutes, I'm going to spit in the face of every so called 'expert', that you've
been lied to in the past."

Wow, as you can imagine that's going to create some intense intrigue through the use of strong
language, solely with the intention to shocking the viewer into listening to exactly how they've
been supposedly 'LIED' to.

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There's some great examples of how pattern interrupts can be utilized within the social arena also.
For example, if you're about to join a group of people, or looking to attract the attention of
someone in a crowd: A sudden clap of your hands when you join that group, will usually cause
everyone to stop what they're doing and focus their attention on you.

Obviously, you wouldn't clap your hands or click your fingers upon entering a social situation for
no reason. You'd want to disguise it in a way that's immediately followed by a confident statement
or greeting. "* CLAP* hey guys how is everyone doing?"

The patter interrupt also has magnificent uses outside of the business world, especially when it
comes to picking up a girl, for example. Your average run-of-the-mill guy will go up to a girl and ask
to buy her a drink this is a typical pattern of behavior that women are accustomed to, which
means to follow that typical pattern is to not set yourself apart from anybody else.

However, a pattern interrupt in this situation would be to say something like, I've been sitting
over here this entire time, and you still haven't offered to buy me a drink. This is not according to
her typical pattern it allows you enough time to say you're joking and introduce yourself because
you've interrupted the pattern she's used to, and the pattern every other guy uses, which has now
completely set you apart.

When you use a pattern interrupter it causes people to become instantly interested in you, they
want to hold their attention on you until they figure out what kind of point you're trying to make,
and it really just comes down to being creative and mixing it up a little bit in any situation from
sales, to family, to creating new relationships, people want to see something that's different, and
if you can interrupt everyday patterns you can really influence others around you and guide them
in the direction you want them to go.

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Step 3 - Open and nested loops

As discussed in the previous technique, the immediate pattern interrupt using bizarre imagery or
unusual physiology, creates a temporary short circuit in the brain of which it then immediately
seeks and answer to.

This is named an 'Open loop', as you're creating a question, and a burning desire for closure within
the prospects mind. As you can imagine, this becomes an incredibly powerful psychological tool
you can use to captivate an audience, or even when corresponding with one other person.

The Open loop is also supremely effective if you positioning them throughout your presentation or
interaction. For example you could say:

"So keep paying attention, as within just a few moments, you'll discover exactly why".

"Before I reveal your ACTUAL price today, let me reveal some more one-of-a-kind benefits you'll
enjoy."

IMPORTANT: By creating these open loops, you must also 'NEST' them by creating some form of
closure to the open question. A big mistake I see many people do when pitching to an audience, is
they create open loops without ever answering them, in the belief this will cause immense intrigue
and persuade their audience to buy.

This couldn't be further from the truth, and in my opinion actually creates an negative perception
of authenticity. However, you CAN open a loop and leave in unanswered in relation to the product
itself. For example, saying something like:

'I've also got another incredibly valuable bonus for you to access, so valuable in fact, I cannot
reveal all the details just yet - but you're going to LOVE it!

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This not only creates unanswered intrigue in your prospects mind, but it also intelligently forces
them to purchase your product to nest the open loop!

Some may see this particular open loop as an underhanded tactic, however I'm of the belief that
it's still 100% totally ethical. As long as your product is worth getting in people's hands, then you
should do whatever it takes to assist your prospect in taking immediate action.

Perhaps the best way to explain using an open loop method in other ways other than selling a
product, is to use the term being vague. You could also call it foreshadowing in terms of
creating a story. Of course, when you're interacting with another human being let's go back to
the situation with you and a girl at a bar you're not going to say to her,

Now, in a few minutes I'm going to tell you about my incredible kissing technique, but first I'm
going to explain to you what my job is and how that ties into my amazing kissing program.

Sounds a little weird, right?

In that situation, you can still use the open loop technique, but it's in a little more vague of a
fashion. You start getting the girl interested in you, but you don't provide all the answers she
wants you remain vague and make her work to find out more by providing open-ended answers
that can be translated in a number of ways. It's still the open loop technique, but with different
language.

The thing is, this is the same technique that writers use to keep a reader interested in a story
whether it's a TV show, a movie, or a book, they'll use a technique called foreshadowing that
hints at what may happen in the future enough to make you want to find out what happens next
but you have to read the rest of the story in order to get to that point. It keeps you on the edge
of your seat and it keeps you interested.

So, you see, the open loop technique is used by successful people in a variety of situations
whether you're selling a product, telling a story, or creating new friends/relationships it's a staple
technique.

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Step 4 - Risk elimination

When pitching an offer to an individual or any group of people, you'll always want to eliminate the
risk from the equation. Today, this has become essential if you desire to become competitive
within any industry, owed to the fact in today's digital age, people are exposed to a barrage of
marketing messages every day. As a result, skepticism, and fear of losing their shirt when involved
in a transaction has skyrocketed.

Again referring to my online marketing business, the thought of offering somebody an
"unconditional money back guarantee" for a product they can download, keep on their computer
and ask for their money back - made me cringe at the thought of people taking advantage of the
situation.

However, when I implemented a 60 day money back guarantee to test sales conversions, my
digital products flew off of the virtual shelves while still maintaining low refund rates. Again, the
key here is having something of real extraordinary value to offer someone. If your client download
or access what you're offering, and they're blown away with the incredible service - then it's my
belief the very last thing on their mind will be in asking for a refund.

Trust me, implement this into your marketing efforts, and enjoy the supreme potential of watching
your responses soar.

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Now, you're probably thinking that this type of technique can only be used from a selling
perspective, it's not like you can provide a 60-day money back guarantee on yourself when you're
looking for a partner, creating new friendships, or networking. But, remember, you're always
selling yourself that's how you become influential, people buy into who you are and what you
stand for. Essentially, risk reduction is convincing someone that you are a safe bet.

In everyday life when you're not trying to sell a product you limit risk for those around you by
demonstrating your value as a person. By building a rapport with people, speaking with them, and
not demanding too much from them, you eliminate your risk as a person so that they will be able
to confidently invest more time, energy, and emotion into who you are.

Step 5 - Scarcity - Fear of shortage.

No doubt you've been exposed to the use of scarcity marketing, but maybe not realized it on a
conscious level. Scarcity is a technique used by many effective influential individuals, to create a
perception of something being limited, rare or where fast action is needed to guarantee
availability.

Have you ever seen an item for sale that states something like 'limited copies remaining', or
'available for a limited time'?

There's a reason why they've implemented this scarcity tactic, because it radically drives up
perceived value of an object, creating fear of shortage and a need to act fast or potentially lose
out forever.

NOTE: Potential drawbacks of scarcity. There are instances where scarcity marketing can actually
backfire on the person, product or service using it.

Scarcity must mean exactly that.

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An example of scarce marketing being used ineffectively, is creating an illusion of scarcity by
stating a 'limited copies' or a 'limited time' claim - yet keeping that product readily available
forever.

This can severely damage the reputation of the marketer, and his/ her effectiveness on being able
to sell other products in the future.

Another example of backfired scarcity, again comes down to having a product, service or
experience worth marketing in the first place. If an illusion is created of a mediocre generic
product being 'one-of-a-kind', then this again will inevitably hurt future sales, increase refund
rates, and deteriorate the reputation of the marketer.

Very few people realize, that scarcity can be transferred to the real physical world too, through the
use of effectively positioned body language.

Aristotle discovered this too, as conveyed in his 'Rhetoric':

"That is why what comes to us only at long intervals is pleasant, whether it be a person or a thing;
for it is a change from what we had before, and, besides, what comes only at long intervals has the
value of rarity."

An example of a person creating the illusion of being a scarce resource, is through positioning
their body language during conversation as though he/she could walk away from the interaction at
any moment. This creates a sense of perceived high value placed on his/her shoulders, since
everyone's natural tendency desire something that is difficult to obtain, and to have complete
control of their environment.

In fact a social experiment was famously conducted by a 21 year old student named 'Brett Cohen'
on July 27th 2012 in New York City, in an attempt to trick the general public in Times Square that he
was a big time celebrity.

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He most certainly succeeded, as the response was truly astounding.

He reportedly hired the photographers and bodyguards from Craigslist, bought some cheap
knock-off sunglasses from a stand, and paraded the streets as superstar.

Before he knew it, tourists, men and women of all ages crowded around him waiting for their turn
of a photo of their new idol. One person was convinced Brett was an actor, featured in the latest
'Spiderman movie' another was certain he was a musician and loved his latest single on the radio.

Before too long, news of the newly emerged superstar spread far and wide, causing disruption
and disarray on the streets of Manhattan. An astounding social experiment, driven solely by
creating an illusion of a scarce resource.

Another interesting study was done by OkCupid.com, who studied the most successful profiles on
their dating website. Much to their surprise, they found the following: OkCupid discovered that
men who look away from the camera and don't smile have a much higher chance of getting a
response than those who look directly into the camera. This is another aspect scarcity at work,
and it plays right into the fact that the guy seems to not need to get the attention, and because of
that actually gets more.

Essentially, when you're not selling a product, scarcity means not NEEDING to be needed or
wanted. It means you can literally make yourself scarce to any particular group of people. It's the
difference between trying to oversell your product or saying, Look, we know this product is
awesome, you can act now and get one, or you could not and it's gone just like that. You're
telling people that Hey, I'm a cool person and I know I'm in high demand, so when I'm paying
attention to you, make the most of it, because I could make myself scarce at any minute.

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Step 6 - Call to action.

Surprisingly, having been put their sweat and tears into delivering their sales presentation, so
many people forget to implement the simplest, and arguably the most important aspect of their
pitch, by making the call to action itself.

By this point, your prospect should have heavily influenced by the psychological triggers you've
harnessed above, combined with exposing and aggravating their immediate pain, and effectively
demonstrating the benefits of your product and how it alleviates that pain - you're onto a winner.
However, you must tell the prospect exactly what they should do, otherwise you risk falling at the
final hurdle where they click off their website or walk out of the room, without having purchased
what you have to offer.

So tell them exactly what they should do, to take action on your offer! Here's an example that I
typically use throughout my sales presentations:

As you can see form the above example, the action they need to take, is clear and concise to say
the least!

Lets take an example in of effective action closes in the physical world.

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Whenever you are influencing face to face, it's your job to do everything within your power to get
someone to begin filling out the application / order form, even if it's just their name to begin with.
Reason being there are many compulsive personality types that just HAVE to finish what they
start. If they begin by filling in their name, they'll feel an urge to also complete their card details.

Similarly, there are also personality types that after filling out each segment of the application
they will continue to ask questions. What they're actually expressing here is fear, and all you need
to do is reassure them that they're making the right decision, then quickly bring the attention back
to filling the application.

The thing is, we're call to action responses multiple times in a day and we've been doing it
throughout our lives. From the minute you start trying to convince your parents to buy you
something as a little kid, to trying to convince your friend to go somewhere with you as a
teenager, to convincing an investor to throw money at your project as a business professional, to
anything else. Knowing how to be a good closer is an integral part of your everyday life, it's what
separates people who get their way from people who don't.

The reason many sales people fail at selling or promoting projects is because they're too shy to
close their audience and get them to take out their wallet. They go into that, Oh, gee whiz, I sure
hope you will buy this you don't have to but I think it would be great if you did mode of
thinking. They become apologetic about the product and its value to their audience.

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Well, these same people do that in everyday life it's important to remember that influence
persuasion is a lifestyle and a state of being, it doesn't stop at any one activity such as sales, they
way you act in that aspect and your success promoting and closing a product is representative of
how you live your life and vice versa. If a guy can't close a sale, I'll guarantee you he gets walked all
over in every other aspect of his life.

Closing the deal with a call to action means getting that person's phone number either at a
networking event for business or at a speed dating event for pleasure, the list goes on. It is
essentially away to seal the deal on anything in your life that you're trying to get done, and you
must do it without feeling apologetic.

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The Persuasion of Aristotle
One of the most famous and influential people that transformed
how the Western world thinks, acts and behave in matters of the
heart was a little known philosopher named Aristotle. As one of
the most famous ancient Greek philosophers, he moved people to
act and best of all, to think.

His works were translated into Italian, English, German, French and
Arabic. He acquired thousands of loyal followers based on his at-
the-time revolutionary ideas on metaphysics, psychology, politics,
and became a true voice of common sense for the people. And,
most of all, he knew how to influence others to think how he did.

Aristotle tutored Alexander the Great. He invented the modern theories of science that we know
today. He formulated the laws of logic. Known as the Father of Logic, Aristotle taught his people
(and now the modern world) that logic is the thought process that allows us to determine what is
true from what is false. According to Aristotle, you can persuade anyone, based on the idea of
logic to be on your side through the process of deduction the art of finding validity in an
argument. So how does this relate to your defiant teenage daughter, your spouse that never
seems to let you watch that game on TV when Sunday afternoon rolls around or your critical
mother-in-law?

By finding something in their point of view that you can claim a commonality with.

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Just like Aristotle believed, finding some validity in an argument can persuade someone to be on
your side. However, it takes the right approach and a certain amount of understanding and
compassion when you deal with loved ones.

How many times do you struggle with trying to influence your 3 year old son to eat his peas and
carrots, but despite your efforts, he just wont give in? How many times have you wanted to try
that new Chinese restaurant for your Friday date night when your spouse insists on eating at the
local pizza joint?

Unfortunately, you give in and he gets what he wants, again. You dont just give in to the
restaurant of his choice however. Its actually a much bigger issue. You give into the fact that you
just arent a good negotiator. You never excelled at debate in school. You take on more work than
you have to because your co-worker, the chronic dater has too busy of a social life this weekend to
meet her deadline and she asked you to do it for her. You couldnt think of a reason to say no, so
by default, her work is now in your hands.

Youre left scratching your head, thinking how did I get here? The answer? Youre not without a
backbone. Youre without an influence-others-bone.

If that debating neighbor, co-worker or spouse of yours has what you want (that is, they can make
an argument out of thin air at a moments notice) then keep reading. We got the goods on what
makes people tick, how to persuade even your intimating bosses boss to give you an extra couple
of days vacation time and to encourage your spouse to buy you some long overdue flowers for
simply no reason at all.

Read the following tips, apply it into your social life, your love life and your family life and youll
become a new woman or a brand new man or simply someone youve always wanted to be. Youll
be able to find opportunity in every situation. Youll use 90% of your brain, whereas before, lets
face it, you were only using 30%.

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Youll be able to:

Stop arguing about money with your significant other. Whether you want to put your tax
return into a savings account or splurge it on an extravagant week away to an exotic island,
youll convince him/her that your idea is the best one youve ever hadand all with a
simple keywords injected in your speech.

Your kids used to hate eating broccoli, but not anymore (thanks to your clever way of
rewarding them with an activity they love to do.)

Your mother-in-law loves to take advantage of you when she stays for an extended visit in
your home. You never dust the right way, vacuum properly or cook enough nutritious
meals for her grandchildren. That is, until you turned the cards around and slyly put it back
on her.

You used to do all the household chores, even after a 40+ hour work week. Now, your
husband shares the burden gladly!

Your father wont stop criticizing your boyfriend, wife, etc. Stop the emotional rift
between the two of you once and for all (and be closer because of it!)

Your 35 year old son loves you so much, he still lives with you! Finally, hes decided to
move out thanks to your awesome persuasion skills and he thinks it was his idea!

Your annoying older sister cant stop picking on you. Nip this in the bud by replacing the
irritating behavior with a strong bond of love and friendship.

You cleverly convince the cute guy in marketing to take you out to that expensive
French restaurant youve been eying. You even convince him to take you dancing (which he
never, ever does). Good negotiation skills!

Youve been ready to move in with your boyfriend for a while now. Thanks to your power
to influencing others to think how you think, he just handed over his key to you, gladly!

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And much, much more

Ready to transform your love life? Let's get into it we're going to start off slow and then we're
going to go more into detail about how you can apply influence persuasion to common personal
social situations such as family and love life.

Youve had your fill of being single. It was great for a while, and you had a lot of fun but that ship is
sailed. Maybe youre ready to start a family. Maybe youve sold your wild oats. Or, maybe youre
just sick and tired of the bar scene and want someone meaningful in your life. Whatever your
reason for finding the one, heres your answer: convince him/her why youre the one for them
through persuasion!

Heres the fact of the matter for the dating world: often we go on a date with someone were
physically interested in, but how they present themselves isnt up to par. We become easily turned
off when they try too hard, or try too hard to not try. Men and women talk in foreign languages
and how often, after a first date do we have the energy to decode what theyre trying to say when
we dont know them at all? Whats the chance that well go on a date with them again, even in
asked?

Dating is hard work, especially when youve been rejected a time or two. Ready to enjoy the
process of dating again? We have the lowdown, the breakdown for turning a regular Friday night
into something youll remember and want to tell your co-workers about on Monday morning.

Persuasion makes dating easy again. Forget dates that feel like youre going on an interview.
Forget saying yes to a guy when you really want to scream, Heck no! Forget being too shy to ask
that girl from accounting out that you continue to stay home on Friday night. Persuasion has the
power to change a singleton into a couple.

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Whether you want to convince someone to go out to that new Cuban restaurant with you (even
though you havent said more than a hi to each other in the past) or you want them to bat their
eyelashes at you every time you walk past them in the lunchroom, heres the 411 for dating
persuasion at its finest:

Your in is any opportunity that allows you the ability to start a conversation, give her a
compliment (or him!) that offers you the ability to ask them out. When it comes to persuading
someone to go out with you, particularly if they dont know you well at all, its best to go with the
single golden rule: there is a time and place for everything. Pick up those nonverbal cues shes
laying out for you to notice a smile in response to something youve just said, following a pause;
she doesnt get up and leave when she has the opportunity to and shes touches your shoulder,
arm or leg.

Oops! Was that by accident? Nope. She did it on purpose, and thats the perfect in for you to
casually mention how you just discovered the best salsa dancing club in the city or the new rock
climbing gym you just tried out and loved (unless of course she despises salsa dancing and rock
climbing). Whatever she loves to do, start to love it too. It will pay off big time; it will tell her that
youll have a great time on that date shes just about to accept and hey you may start to love
those things, too. Remember: asking someone out is the hardest part of the first date. Once shes
accepted, you can have a great time introducing her to the things you love.

Other examples of generating conversation with the future love of your life? Consider your
surrounding circumstances. If shes an attractive co-worker who always seems to refill her coffee
mug, stage your refill for the same time. Oops! You two keep bumping into one another, how
about that? Strike up a conversation which can lead you into getting a cup of coffee outside of the
office sometime. Then continue making contact by complimenting her in passing from the
lunchroom to your office or leave work as she leaves and walk her to her car. Congrats. Youve just
persuaded her to go out without you before youve even asked her out.

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Find out his/her favorite band. Nothing can cause an emotional bond so immediately as music.
Persuasion in matters of the heart can come in many forms: through laughter, through
commonality but most of all, through an emotional connection. If you already know a little bit
about your potential date, great. If you dont, find out who she likes by overhearing her
conversation with others. Open up the conversation to get a direct response such as, You love
Adele? I love her too, and I hear shes playing on Saturday! Interested in going?

If ABCs TV show The Bachelorette has taught us anything, its that an emotional bond will keep
you in the running by helping you stand out from the pack. You dont have to win her over by
setting yourself on fire, but you do need to go through something significant together, and
something that pulls at her heart strings. You know the idea that everything is connected? That
goes ditto for you and the girl you want take out (and eventually take home to mom.) Sure, you
have the power to ask anyone out but what move will make her want to go out with your on a
second, third or tenth date? If you want to up-the-ante on your Romeo skills, then start looking for
ways to experience something emotional together. As the rule of love goes (and has been proven
with countless studies): an emotional bond prevents people from straying, lying, and feeling
disconnected.

In what ways can you share an emotional experience together? By not just having a good time
together but by sharing something private, something personal, or anything that allows someone
else in to your crazy, amazing, colored life and past experiences. From your first date to your fifth,
share as much detail about your life, your opinions, your career aspirations and even your
childhood (steer clear of divulging too much info about past relationships!) and ask about hers.
What will result are strong feelings for the other person. Just what you need to become
emotionally connected, attached and ready to fall in love! Beware: they are likely to do the same!

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One doesnt have to be the loneliest number and when you apply some easy persuasive strategies
to your love interest, it wont be. Focus on opportunities to make yourself known and available;
look for common interests, share something emotional, real and personal that no one else but her.
As a result, shell wonder what took her so long to find you!

Men need a little more instruction than women do when it comes to persuasion and seduction
am I right ladies? Men typically think the world of themselves, but are usually very bad at picking
up women. Today's generation of men are very uneducated on what women want and respond to
and that has a lot to do with media. There are also many damaging thought processes that men
have started to fall into that are causing them huge problems with their success in seduction
whether for fun or long term romantic relationships.

First, let's look at a couple of those thought process, which are two extremes many men fall into.

The Nice Guy
You've heard women say over and over again that they just can't find a
nice guy. They complain about it constantly. So, what do you do? You
become the nice guy you shower them with compliments, you do all
over the chivalrous things you can think of such as open doors for them,
pull out their seat, buy them flowers, and tell them they're beautiful.
Then, they always end up with the jackass (which we'll talk about after
this) or they put you in the friend zone and you get angry and resentful.

Girls are liars! You think to yourself. They say they want a nice guy, and then they always go with
the jerk. Many nice guys, though, aren't very nice, and this is something any girl will tell you
about. Typically a nice guy will do all of these fantastic things for a woman and then expect sex
and admiration in return, which is an absurd concept. It's the equivalent of expecting to buy sex or
love, which is basically prostitution.

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So, you have all of these girls who have a guy who is really nice and the girls think this guy is a
great friend he listens to her when she's feeling down. If she needs help she can call him. He
takes her out to lunch and asks how her day was.

Then, all of a sudden, he makes a move and when she rejects him, Mr. Nice Guy turns into a
completely different person. From his perspective, he did all of the nice things, so she should
reward him, now she's rejecting him and she led him on, so she's a conniving bitch. From her
perspective, the guy was just being a good friend who turned out to be, yet another crazy guy
who wasn't really being nice, who wasn't really interested in her as a person, but thought that
they could purchase sex with the nice guy ploy.

Another type of Nice Guy is the genuine one who isn't using it as a ploy to get laid or to buy
admiration, but genuinely is that way. This guy will typically have no problem getting a girlfriend,
but once he enters into those relationships, they fizzle out quickly he gets cheated on, the girl
becomes uninterested, or she just flat out leaves him for another man (typically someone the nice
guy sees as a jerk).

This type of guy typically puts his woman on a pedestal and does everything short of worship her
he becomes a yes dear type of guy. He's always bending over backwards to do things for her
and becomes very confused when her interest in him the interest that started the relationship
suddenly leaves and he's left wondering what he did wrong.

Girls like the idea of a nice guy, which is the reason they always talk about needing to find one.
They like the idea of being treated with respect, handled well, and having someone around who
really treats them like a queen. The problem is, they're not attracted to the guy who does these
things. On a biological level, women don't want a yes dear and they don't want someone who
puts them on a pedestal and worships them, not only does that put too much pressure on the girl,
it makes the man look weak. We'll get more into that later.

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The Jerk

The jerk is the guy that is full of himself, doesn't treat his woman with any kind of respect, walks
around like he's the king of the world, and someone how gets women ALL THE TIME. This
infuriates other men, who wonder why women keep flocking to this type of guy, if they're always
saying they want a nice guy. Why is it that they always pick the jerk?!

Well, the jerk is confident, and women are biologically attracted to confidence. The problem with
the jerk, however, is that his confidence is typically arrogance it's not true confidence. Women
are usually able to perceive this pretty quickly, which is why relationships with jerks are short lived
and highly sexual. They love his confidence, they love that he does what he wants and doesn't
need permission, they love that he's his own person and forges his own path it turns them on,
it's sexy, but they hate the way he treats them.

Some girls will stay with a jerk for a very long time, these types of women typically have very low
self-esteem issues, which is a big problem. Usually, the jerk will seek out women like this who he
can control. He'll cheat on her and mess with her psychologically to make her think she needs him,
and this can get very dangerous.

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The best way to think about this isn't to think of it as an issue women have, but think of it
moreover as an issue men have. The thing is there are usually only two extremes of men, nice
guys and jerks. With that kind of demographic, all a woman can do is go from one extreme to the
other and the reason why is because, on the one hand, she likes the way a nice guy treats her, but
on the other hand she's more attracted to the confidence the jerk exudes.

If only she could find a real man a man who is confident in himself, but who also treats her with
respect. THIS is the middle way that women are looking for, and it's not women who need to
change, it's the quality of men surrounding them.

Typically, as men, we think that women can pick up any guy they want. But it's important to
understand that women are frustrated they're frustrated because they can't ever find a decent
guy. The nice guys turn out to be buying their affections or weak men with no backbone and the
confident guys always turn out to be jerks. The only choice they have is to go to extremes because
those are the only two men typically available.

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Your goal is to be that man in the middle the strong, confident man who makes his own way, but
also knows how to treat a woman with respect. A good man who is successful with women will
always be improving himself because it is confidence, aspirations, passions, and goals that turn
women on, not your current state of affairs.

I don't care if you're broke and driving a rusted out hatchback that sounds like a tank when it
starts up, you can have just as much success with beautiful women as the rich guy down the street
by appealing to them on a biological level and also on an interest level in regard to having passi ons
and hobbies.

Because, you may get that initial rapport going with a woman by using the body language and
emulating confidence, which you're going to learn here in a bit, but if she starts talking to you and
you're only passion in life is playing video games when you get off of work, it's going to fizzle out
quickly.

Remember self-improvement and influence persuasion is a lifestyle. It's something that becomes
you and it is an everyday thing. You don't just turn it on when you want to get laid or develop a
relationship, and turn it off all the other times.

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Now that you understand why doing the nice guy thing definitely doesn't work and why doing the
jerk thing will only work briefly, it's time to really dig in to the ins and outs of picking up women in
a step-by-step fashion. We're going to use a couple of different situational examples here, but no
matter what situation you're in, the fundamentals remain the same.

Situation: The Bar
The bar is one of the most common places people go to meet somebody and hang out with
friends. This is the same for women. Now, I want to stress that I'm talking about a local
neighborhood bar and not a club. Clubs are one of the worst places to find women for a multitude
of reasons. Sure, on the surface, the fact that gorgeous women who are all dressed up and
dancing at a club sounds like it would be the perfect place, the fact of the matter is that women
typically don't go to clubs to be hit on.

Typically, a girl who is going to the club is having a girl's night out or she is already going with
somebody she's involved with and his group of friends. That's the first thing you have working
against you. The second thing you have working against you is the overall environment of a club.
It's loud, so it makes it incredibly difficult to talk. It's crowded, so it makes it difficult to get
around. It's also expensive.

A good neighborhood bar especially dive bars is a much better way to meet women. When a
girl goes to a dive bar, make no mistake unless she's there with her boyfriend she is most
definitely looking to socialize and she is expecting to get hit on.

Another great thing about a dive bar is it is small and intimate, so it's easier to talk, and there are
usually pool tables, darts, karaoke and other types of games to help break the ice and foster a little
bit of an interest building challenge.

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Typically, when you're at a bar you're going to be with at least one of your friends. You've
probably heard the term wing man before, and when it comes to a bar having a good wing man
can be vital, because it provides that all too important group dynamic.

However, you want to make sure the friend(s) you're with is someone that you have a good back
and forth with. The worst thing a group of guys can do is start competing for women in a bar.
Instead they need to help each other out by talking each other up. Women are interested in seeing
how men perform in a group environment, and when they see you and your friends having fun and
relaxing, it makes them have fun and relax. And, if you two are talking each other up, then you're
both being portrayed in the best light.

So, always make sure that when you go out with your friend(s) that they are people that portray
you in the best possible light, that you all get along well together, and that you know how to have
fun. Being with people you know automatically makes you feel more confident and secure,
especially when your friends are also a great support group.

We'll talk about two different types of approach when it comes to seducing a woman at a bar
the first one is by using the group dynamic to your advantage, and the other one is more of a solo
approach.

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As I've already briefly discussed, having a great wing man is important make sure it's a buddy of
yours that you trust. You want to make sure that you're having fun and that people see you having
fun you're smiling, you're being animated, you have a good back and forth. People want to be a
part of fun, energetic groups and it's your energy and confidence that will aid you in drawing
women in.

When using the group dynamic, you want to bring women into your group you want to suck
them into your fun. The great thing about this particular way of doing things is that you don't have
to worry really about any kind of pickup lines.

Also, because you're using the group dynamic, you want to find another group of girls to talk to
girls that match the size of your group.

Let's get into a few specifics.

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Beautiful women are used to getting hit on all the time, in fact they expect it. Beautiful women
also know that they're beautiful, and although they love their friends, they also recognize when
another girl is not as attractive as them. Girls pay attention to how men act in social gatherings,
and one of the things that a lot of men do is always perk up and pay attention only to the
attractive girls in the room, and typically pay less attention to the less attractive ones or older
women. Many guys may not even notice they do this.

First of all, if you talk to all women equally, and make that a habit, which means that you're trying
just as hard to talk to a girl that you don't find particularly attractive with the same earnest as you
would the hottest girl in the room, then you become more attractive.

In this setting the bar scene where you're attempting to utilize a group dynamic approaching
the least attractive woman and innocently flirting (that's not to say you're leading her on) is the
best way to get the rest of the group to join yours.

First of all, this is a classic and effective pattern interrupt. When the more attractive girls in the
group see you and your friends first approaching the less attractive girl in the group, they will be
confused. They're so used to getting hit on while their friend stands off to the side, they confused
when that doesn't happen. This makes them want to be back in the spotlight, so to speak, and
they will willingly engage you.

When you get the group of girls to integrate with your group, you want to keep up this trend. You
want to make absolutely certain that you aren't paying any more particular attention to one girl
over another. You want to engage all of them, make eye contact with all of them, and treat all of
them equally.

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Many guys don't do this they latch onto the girl they find most attractive and spend all of their
time trying to engage that one person. This makes it painfully obvious what you're trying to do.
However, when you engage the whole group (you and your friends) then it shows that you're well
rounded and don't play favorites. It also makes you more attractive. After that, it's easy to get a
phone number.

A variation of this tactic would be to go up to the guy in the group especially if he's gay. Many
girls will go out to bars with their gay friends, if you can go up to their gay friends (or straight guy
friends) with your group and just start making conversation, those guys will quickly introduce you
to their female friends and integrate the group dynamic. It's a great tactic.

Another thing men do a lot of the times, especially when they see that they're having a good
rapport with a woman, is that they latch onto the situation and don't let it go. Don't do this.
During your night out with your friends, don't linger too long on a single group of women. Hop
around. Also, always leave the conversation on your terms. I'm going to say that over and over
again for each example, because it's important to remember.

Persuasion influence really comes down to who has the upper hand. Of course this is typically very
subtle, but therein lies the most important intricacies. When you engage the group of women
you're with, get their numbers, and then say, It was great to meet you guys, we're going to head
on to another bar or even go and engage a completely different group, you're maintaining power
and influence over the situation. Not only that, but you're going to stick in that girls' mind
throughout the night, because you don't NEED her.

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Here is why so many jerks get so many girls and where nice guys falter a nice guy will latch on
and be clingy whereas a jerk doesn't feel like he needs a girl and will be his own person. Of course
you don' want to be a jerk, but you also don't want to need anybody.

You're not looking for a woman to fulfill you because only you can do that you have shown that
you're happy, have great friends, perform well in a social environment, and furthermore you are so
used to talking with women, that you can get their number, and just walk off. This turns women
on because it demonstrates that you your own person.

It's important to have the mindset that you can get any woman you want. Of course, you don't
want to be a bigoted A-hole, but there is nothing wrong with putting yourself in that type of
positive mindset. So many guys settle for the first girl that gives them any kind of attention, but if
you have the mindset that you have lots of options with women, you're less likely to do that.

And, when you exit the conversation and don't linger, you're demonstrating to the girls that
you're a hot commodity you have lots of friends and you're capable of speaking with a lot of
women. This provides competition, and it will actually cause the girls to work hard to contact you.
Many of them will approach you again before you leave and ask to hang out later or they'll call you
throughout the night. So remember never linger.

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In this situation you're still with a group you're at the bar with at least one or two other friends.
But, rather than inviting another group of girls to integrate into your group dynamic, you break off
a moment to speak to a single woman.

Perhaps you didn't know this, but many women go out to their favorite bars in the evening
knowing full well that all the drinks that night are going to be for free. In fact, they'll go out with a
friend and joke about how they're not going to spend a single dime. All they have to do is sit there
and wait, and a couple of suckers will ask to buy them a drink. They'll entertain these suckers with
some chit-chat and he'll keep buying him a drink. These same suckers go home without a phone
number and most definitely without a girl.

When you buy a girl a drink, there is nothing interesting about you and it also goes back to what
we were talking about earlier with nice guys. Many guys think buying a girl a drink somehow
obligates the girl to talk to them, and that's typically the way the girl takes it. They think you're
trying to buy their time one drink at a time.

Another rule is, never to buy a drink for a girl if she asks you to do it. She's testing you to see what
kind of guy you are (this is called a filter, but we'll get into the specifics of filters a little later).
When a girl asks you to buy her a drink and you just go right ahead and do it, you come off as a
pushover and someone who will simply do whatever is asked of them.

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Now you're probably wondering what you're going to do in order to strike up
a conversation if you're not going to offer to buy her a drink and if you're not
going to buy her one even if she asks you. Here is where you want to employ
a pattern-interrupter by issuing some kind of fun challenge.

For example, if a girl says, So, aren't you going to buy me a drink? instead of complying right
away, instead issue a challenge, Now, what have you done to deserve a drink? I'll tell you what, I'll
buy you a drink, if you tell me about something you did today in order to warrant one of course
you don't want to sound like a jerk, you want to say it sarcastically and with a smile on your face,
but this is a huge pattern interrupt and it demonstrates your confidence.

At that point, you are not like any other guy that she has encountered that night and you're also
not a pushover, you're challenging her and keeping her on her toes, and that's attractive. You're
taking a certain amount of control away from her within the situation and instead you're getting
on top so to speak.

That may seem easier said than done, but using these techniques take practice and it's only
through practice that you're going to be able to get better and better at these things. Because
you're not going to be doing the classic, can I buy you a drink line, you're going to have to
initiate the conversation a different way. At a bar, it's incredibly easy to do this, there is so much
going on all around you that it's easy to find and point out a common observation.

For example, if you saw some really drunk guy across the bar making a fool out of himself, you
could simply smile at the girl and make a comment about it, which allows you both to start
laughing at a common thread. This makes it easy to introduce yourself and get to know her a little
bit. Just find something interesting in the room or something that's going on in the environment
and find a way to creatively comment on it. Make sure to observe her a little first and see if she's
paying attention to anything in particular.

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Here is where having friends around is important. You want to get in, be witty and comment about
the environment, get to know her a little bit and then get out back to your friends, Well, it was
nice to meet you Sally, but I better get back to my friends hopefully I'll talk to later. Again, this is
not only a pattern interrupter, it also allows you to gain full control over the situation. Not only did
you start the conversation on your terms, you ended the conversation on your terms. Later that
night, before you leave the bar, you can go up to her and say how great it was to talk to her again
and get her number before you leave. Often, though, she will come up to you later in the night and
ask for your number. Either way is fine, just make sure you get it.

Before getting into a few other situations, it's important to touch on a few specific topics
regarding seduction that needs to be taken into account in any environment.

I briefly mentioned filters before, but now we're going to go over it full force. Many times, men
will refer to filters as 'tests' these are those inquisitive little verbal test women provide men, that
men either don't recognize tests or get frustrated about. You'll hear guys lament all the time
about how women are so sneaky and they wonder why women throw all of these tests out at
them. The fact is, many women don't even know that they're throwing out tests. It's natural for
most of them. Another important thing to remember is that tests are a good thing, but let's refer
to them as filters from here on out because that's a better way to look at it.

You see, the more filters a woman throws out, the higher quality she is. You should actually be
worrying about a woman who isn't throwing out any filters because that means she has really bad
self-esteem issues, and if you have high value on yourself as a man (which you should have) you
also want to find a woman who has the same level of self value.

You see, the more beautiful a woman is, the more used to getting hit on she is. The more she gets

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hit on, the more filters she learns to throw out. The reason women put out filters is because they
have to disqualify weak men from ones who are confident, because remember, initially confidence
is the most attractive biological trait to a woman.

To men though this is both frustrating and confusing. But, if you remember that it's a good thing
the more filters she throws out means she's a higher quality woman the better equipped you will
be to deal with it.

Unfortunately, I can't explain all of the various filters women throw out there, but I can explain to
you a few of the primary ones.

The first one is the compliance filter, this goes right along with why you should never buy a
woman a drink or yield when she asks you to, because this is a compliance filter. She wants to see
if you will immediately comply with whatever she asks of you instead of hold your own and assert
your dominance. This test typically comes early, but it will be repeated later in a variety of ways.
For example, if it comes early you always want to make sure you don't comply.

If you just meet a woman at a bar, for example, and she asks you to stay where you are while she
uses the bathroom or makes a call don't do it. While she's gone, get up and do something else.
When she comes back wait a little while before you go back to her this shows that you're not just
going to wait around while she tells you. It seems odd and counter-intuitive, but remember you're
reaching her on a biological level.

Other examples are her asking you to go get her something basically anything that is a request.
Either counter the request by not complying, or offer a counter-request in return, which is a
challenge and a pattern interrupt.

Another popular filter is the demeaning filter this is where a woman will make fun of you to your
face, and most likely in front of your friends. She will say something demeaning about you, it could
be about your clothes, your hair, your physical looks, just about anything. Again, this is something
women often do subconsciously and they don't even realize they're doing it.

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In this case, they want to see how you handle it where does all of that confidence go when your
pride is insulted? Are you able to let it roll off your back and go with the punches, or do you clam
up unable to issue a response and get offended? That's what she's trying to figure out here. In this
situation you want to stay strong and not get offended. In fact, you want to throw something
straight back at her.

For example, Where did you buy those shoes? The Wal-Mart value isle? a good response would
be to fire straight back with something like, Yeah, don't you remember? You were working the
cash register.

One that really gets guys is the flat out, Why are you talking to me? response this comes from
women who are constantly approached by men and it's a straight p filter. She's being a ball
breaker and if you can handle this one smoothly, you're definitely demonstrating your worth.

At this point you want to look her dead in the eyes without even the slightest hesitation and with
brutal honesty say something like, Simply because you looked interesting from over there I
wanted to see if your looks matched your personality, so far it's not going so well.

Everything with attraction is a kind of push and pull and filters are a big part of it. It's the dance of
superiority, where one sex is trying to test the other and at that point you need to be able to come
out on top, that's what makes someone a powerful influential persuader when it comes to
romantic encounters or strictly business situations.

With every kind of filter you want to make sure you're always prepared to walk away. This goes
back to never putting a woman on a pedestal you never want to do that, because it puts her
under pressure and it also demonstrates for the world to see how afraid you are of losing a girl
you've been trying to get with. You need to have the mindset of I have plenty of options to
choose from and be prepared to walk away when she gives you one of these tests and you have
no other option.

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When it comes to handling filters, you want to make sure you always deflect the question or
statement. When you answer questions it makes her the leader of the conversation. Always try to
redirect her filters and tests by not answering the questions and deflecting them.

You also want to re-engage with a hook. After you've deflected a question you come right back in
the conversation with another observational statement (like we talked about before) at this point,
you're probably going to have more filters thrown your way, but that's okay just deal with them.
Whatever you do, never react emotionally to filters. You don't want to react, you want to adapt, it
will ruin whatever rapport you have already built up or completely stop any from happening in the
first place.

When she is throwing out filters make sure you don't get sucked into her games and sucked into
her line of questioning. Women like to be in control, but every relationship you develop with
somebody no matter what it is has a tone and that tone is always set from the beginning. If you
allow her to have the authority first, it will be incredibly difficult to change how she views you.

But, if you gain the authority first, then you'll only have to maintain it. So, never answer her
questions directly, always answer it with a funny response or don't answer at all unless it's
something totally unexpected, then that's a rule breaker. For example, if she says something like
Are you a bad guy? you would say, Yeah, sometimes.

Above all never act needy, I can't stress this enough. This will kill any attraction stone dead.

The number one rule for getting phone numbers from a woman is never to ask for her phone
number. Initially that may not make a whole lot of sense, but it goes like this asking a question
from a woman, such as can I have your number or would you mind if I got your number puts
all of the control in her hands. At that point, you're asking permission.

So, how do you get a phone number without asking for it? Simple you tell her to give it to you.
Here's the difference:
WRONG: It was great talking with you, would you mind if I get your phone number so I could call

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you later?

CORRECT: It was awesome meeting you. Give me your phone number and we'll catch up later.
That's a little bit of verbal kung fu, but what it does is demonstrate to the girl that you know how
to take control of a situation, which is biologically attractive to her and shows a lot of confidence.

It's incredibly easy to tell a girl to give you her phone number rather than ask for it no matter what
situation you're in. Remember you have to be the one to initiate the conversation and then close
the conversation out. If she's a girl that you liked talking to and you actually want to catch up with
her later, then make sure you get her phone number, but whatever you do say Go ahead and give
me your number rather than Can I get your number? There's a big difference.

Now, a lot of guys will say but how do I go out and get laid on the first night? I'd rather do that
than get her number.

You know who has the most frequent sex and who has the most female friends? Guys with a lot of
girls' numbers. When you go out with your buddies on a Friday night, you want to chat with as
many girls as you can and get their numbers.

The next day, follow up with them send them a text saying it was great talking to them, and by
the way here's my number. Then, next weekend, text message several of the girls and tell them
you're going out with your friends and that they should come along and bring some friends. There
you have the group dynamic again, and you're starting to meet more and more women through
the girls you already met.

Guys who have really great relationships, met their girlfriend not through some chance encounter
at a bar or at the grocery store they met her at a mutual friend's party or some other similar
situation. The strongest relationships are typically formed through social circles and guys who get
laid a lot are ones who have wider, more diverse social circles with different women and a
phonebook filled with numbers that they stay in contact with.

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Everything that you've learned throughout this book thus far in regard to body language (such as
mirroring) and verbal mirroring and so on apply wonderfully when you're trying to initiate a
romantic relationship and meet a girl.

However, there are some specific body language techniques as well as verbal techniques that can
be used strictly for fostering attraction. First let's talk about your posture and the way you walk,
which is vital.

There have been multiple studies over the years showing female attraction to how a man stands
and walks, and the best way to understand this as a man is to think about how a woman walks. We
are more attracted to a woman who is swaying her hips back and forth as she walks. Women are
more attracted to men who show very little hip movement, but who pin their shoulders back and
swing their arms as they walk as their shoulders go back and forth.

Essentially, it comes down to the space you take up and how you own that space. For example,
when you walk, if you take short strides and have a tendency to look down this is interpreted as
unattractive, because it sends off the signal that you are unsure of yourself and where you're
going. However, if you walk with your chin up, your shoulders pinned back, and you take long, sure
strides it shows that you are in control of what's ahead of you, that you know where you're going,
and you're confident enough to go there it registers on a biological level.

You want to get to where you're able to walk this way without even thinking about it, so a good
way to practice is by doing it in your home during everyday things. Make sure youre always
standing up straight, your chin is up, your shoulders are back, and you're taking the fewest
amount of strides in order to reach any given destination, even if you're just stepping from your
kitchen to the living room.

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You also want to start doing this in public no matter where you go from walking down a sidewalk
to shopping at the grocery store, make it a habit. Each time you see yourself slouching, check
yourself and pin yourself back up. Not only is adhering to this body language going to make you
personally feel more attractive, you're going to start noticing women looking at you more. They'll
glance at you longer as you walk by.

Now that you have the walking part down, it's time to get the standing part down. When you're
standing you want to make sure you're owning your space completely, and this in turn commands
authority and demonstrates confident masculinity. Many people when they stand still have a
tendency to fidget they'll rock from side to side, they'll fold their arms, they'll put one hand on
their hip and another in their pocket, they'll slouch and look at the ground. You don't want to do
any of this.

Instead, when you stand have your weight evenly distributed on both of your legs. Stand shoulder
width apart, keep your chin up and your shoulders back like you do when you're walking. If you're
not talking to somebody (which means you'll probably be using your hands) but you're just
standing somewhere (for example standing in a line or at a bar) you want to hook your thumbs
into your front pockets. This may seem a little strange, but with you own your space and hook
your thumbs into the front pocket you're not only demonstrating a strong, masculine stance,
you're also directing attention down to your pelvis and hips.

Again, this registers on a biological level for women.

Since you're not always going to be standing and walking, let's talk about sitting. The same rule
applies for sitting as it does with standing and walking in regard to owning your space. You want
to make yourself bigger and take up space and never shrink into yourself. For example, many guys
will cross their legs and lean forward, they'll put their elbows in or rest their elbows on the table
and slouch.

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They'll lean way back. All of that is fine for just sitting around relaxing at your house, but when
you're in the company of females or anybody that you're trying to impress and influence, you want
to make sure that you take up more space. Spread your legs out and plant them firmly on the
floor. Sit straight up and rest your hands on your knees with your elbows sticking out a bit. This
way you're taking up more space and owning the space around you. If you want to lean forward,
that's fine, but do it with a straight back, chin up, and shoulders back.

When you're owning your space with that type of body language, you're making an impact on
women before you even talk to them, and in many situations, you're fostering attraction before a
word is spoken. You'll also be surprised at how many times women will actually go out of their way
to approach you (which can actually get a little annoying! But is a good problem to have).

Now, let's talk about using body language while you're talking to a woman, this is where things
get really fun. First rule is, when you're talking to a woman, keep your head and chin up as much as
possible, unless you just plain can't hear them and have to bend down.

The second rule is to always mix negative body language with positive verbal language. Negative
body language means you don't face the woman full-on. Most of the time, guys who are
interested in a woman will face them head on, on a subconscious level this comes across as too
eager, even though on the surface level it seems like it would be confident. Instead, what you
want to do is turn slightly to the side (about 45 degrees) when speaking to the girl. This is very
powerful, it's the guy's equivalent of playing hard to get.

For example, you'll go straight up to the woman and introduce yourself, then while you're talking
and smiling, you turn to the side and look over your shoulder. Perhaps you even turn completely
away from her for a few seconds (this is a good idea) and turn back to the side. This shows that
you're not needy, it also makes her want to chase you and fosters attraction.

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It's not always all about your body language though, it's also vital to watch her body language and
see what kind of signals she's giving off to you. A great thing to look for to gauge a woman's
interest is to watch her fingers if she begins caressing the stem of her glass, or rubbing her thigh
up and down slowly, or playing with her hair or pulling lightly on her ear, then you're doing a good
job. She's not doing this on purpose, mind you, but her body language is giving away the fact that
she's attracted to you.

Another thing to look out for is touch. Does she lean in occasionally and lightly touch your hand,
knee, or arm? For example when she's laughing? If this happens, she wants to get closer to you
and there is already a great amount of sexual energy happening. If this starts happening, you want
to reciprocate by touching her as much as possible. Start by lightly returning the touch to her arm
and her thigh. Eventually you want to touch her hair and her ear and even lightly draw your finger
down her neck as sexual tension increases.

Many guys wonder when the right time to kiss a girl is, unless of course she goes for it first.
Fortunately, there is a great way to find out and it's all about watching the eyes. A girl, if she wants
to kiss you, will start a process called triangulation. She will look at your left eye, then your right
eye, then down to your lips, then back up to your left/right eye again, forming a triangle pattern.
She will also most likely lick her lips and her pupils will be dilated. When you see a girl starting to
triangulate, she's basically begging you to kiss her.

But, what if she's not doing that, but the rapport is going well and you want to kiss her? If that's
the case, then start doing the same thing. Keep initiating the touch while talking to her, and follow
the same triangle pattern, which she will pick up on (not consciously of course). If she starts
returning your touch, lingering longer, and doing triangulating her gaze in return, then you're
good to go kiss the girl!

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For those of you who are in relationships, you know how difficult it can be at times. You also
understand the push/pull concept very well, because in any relationship there is a push/pull a
constant power struggle with occasional compromises.

Men are notoriously terrible when it comes to gaining the upper hand in relationships even if
they do all of the right things in order to foster attraction and a romantic relationship with a girl,
she will ultimately end up being the one who comes out on top. She will win the arguments and
you will always be the one apologizing, effectively lessening your position.

It's important to note, that influence persuasion isn't about always gaining the upper hand in the
relationship, there are plenty of times where you don't want to argue, but the fact is that there
will always be a push/pull and in a relationship it's important to keep your stance as the alpha
male, the leader, the rock, the anchor the masculine, authoritative man that you are without
being reduced to an argumentative mess who is always apologizing or asking for permission to do
things no man should have to ask permission for.

The best way to keep control of these types of situations is not to acquiesce to constant tests by
your partner. Many times in a relationship the woman will try to foster jealousy. Again, this is also
something that isn't always purposeful with women, it's a way to see who you'll react. Let's say
you're out and about and she starts flirting with other guys in front of you. Most men would start
to get jealous and angry. Instead, a better thing to do is be disappointed. There are few things
more powerfully persuasive than disappointment in a relationship or in parenthood, which we'll
talk about next.

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Instead of getting angry, simply bide your time until the end of the night and call her out on the
behavior, Jane, I'm really disappointed with the way you acted tonight, flirting with those other
guys. What I like so much about you is you're not that petty type of girl that resorts to trying to get
a rise out of her man you're devoted and strong and not childish, and I just didn't see that
tonight.

You see, you're not getting angry and you're also not insulting her, you're just letting her know
that you love the way she is, but that she disappointed you with the way she acted this evening.

Another thing that's important is to, again, never put the woman you're in a relationship with up
on a pedestal and never get out of the mindset that you have options. It's important for you to
retain a certain amount of independence even in a devoted relationship and that you understand,
also, that relationships can and do end often. The minute you get into the mindset that you need
the girl you're with in order to happy or fulfilled and that you wouldn't know what to do when she
left, is the minute you lose all control of the relationship and cease being attractive. That sounds
harsh, but it's true.

A relationship is something that adds to life's fulfillment, but it should never be solely what fulfills
you just like your job shouldn't be your whole life and your recreation shouldn't be your whole life
everything is about balance. So, if you find yourself latching onto your relationship where your
entire life, identity, and sense of fulfillment depends on it, then you need to rethink the entire
relationship.

If you think to yourself, if my girlfriend ever left me, I don't know what I would do with myself
then you may need to change things up and end the relationship and reevaluate your goals in life,
your habits, and what really fulfills you away from that other person in your life.

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When it comes to retaining order and influence persuasion among your family, many of the
concepts that we've discussed throughout this book and previously in this chapter are vital such as
body language and verbal mirroring.

However, on a few specific notes, when it comes to regaining influence in your family, it can
always be a little more difficult You're not as intimate with anyone else as you are your family
they've seen you screw up time and time again. They've seen you at your weakest points and
they've seen you go through many stages in your life.

But, the most important thing really when it comes to regaining influence with family members
and your children is to make sure you never meet fire with fire. You want to be composed. To go
back to the power of disappointment, let's use the example of a daughter.

Let's say your daughter stays out past her curfew in direct defiance to you. Most parents would
stay up until their daughter got back and then yell at her and start to take away privileges. But,
what is this really going to do? Is it going to make her feel sorry for her actions? Probably not, what
it's really going to do is make her want to rebel even more.

The best way to influence her in that situation is to be disappointed in her. When she got home,
rather than yelling at her, scolding her, and taking things away, you could tell her something like
the following, I love you, and I now you're more responsible than this and that you care about us
more than that, but tonight you showed me a completely different side to you one where you
didn't care about us and where you showed no responsibility. I'm really disappointed in you, and
I'm really sad you acted this way. Then, just leave it at that. This is more powerful and influential
than scolding.

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It's also important never to argue for the sake of arguing, which people in families do all the time.
The worst thing you can do is get stuck in that cycle and give into it. The best way, of course, to
win an argument is to never argue, but the second best way to win an argument is by putting
yourself in the other person's position and telling them you understand their point of view and
listening to them that's it.

When you really think about it, you typically don't need to argue anything back in return to
someone, and if you simply tell them that you understand your point of view, you have deflected
an argument and gained their respect, and subsequently earned your ability to influence and
persuade them. This works great for family situations of all types.

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Unfortunately, many ineffective people have likely been raised with a self limiting paradigm since
birth, one filled with negativity and regret surrounding them at every turn.

Whether owed to their parents, friends, or relatives, while their subconscious mind has the power
to manifest almost anything their heart desires, it also has the power to crush these dreams, and
prevent them from ever achieving their innate potential.

So keep in mind as we discuss the following traits of ineffective people, think about how this could
apply to your life, and how you could prevent these detrimental parasite-like traits from ever
having influence.

Failures attempt to reinvent the wheel. You may have heard this classic phrase 'don't try
and invent the wheel', and I've proven to myself many times that is unequivocally true.

Many of life's uninspiring, ineffective people go completely against the grain, complain, and are
usually in objection to replicating effective ideas or possibilities. The key here is to innovate by
adding more value, in a more fun, entertaining and exciting manner, using unique methods of
communication and executing a proven actionable model.

Inexperienced influencers often believe they can reinvent a proven system, or restructure what
dictates the fulfillment of their personal life (such as their personal relationships for example).
However this usually only results in digging themselves further into the bottomless pit of
frustration.

Want to know something great? The fact you've purchased this Influence Persuasion course,
means YOU likely understand that any skill in life is a learnable skill, you are one of the savvy few
that are willing to invest in their success, and look for ways to leverage someone else's efforts.

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Ultimately harnessing the power of diligent focused learning, compressing real world experience
into a matter of days, from what's likely taken someone's lifetime of trial and error to perfect.

Failures have no real desire or will to win. The same as we've addressed the importance of
conditioning your mind with an infectiously positive attitude, if you fall out of the habit of
positively feeding your mind, the parasites will inevitably start creeping in, thus creating an
adverse negative effect on your subconscious.

However as people immersed in the self improvement world, we're somewhat aware of what we
think and how we feel. So we can make an effort to catch the beginnings of negative mindset
shifts, and force ourselves to once again think positively productive.

Tapping into our psychological triggers takes practice, however the majority of people in our
society (including myself many years ago), barely know what they're having for lunch let alone
what's going on inside their mind at any moment in time.

Owed to this complete lack of consciousness, many experience low morale, and a nonexistent
drive to explore or achieve anything outside of their immediate environment.

A perfect quote to summarize the importance of exploring outside of your comfort zone:

"Once we stop reaching, stretching, seeking and risking, we actually stop growing. The comfort
zone frame of mind is settling for what we are today. That may be fine today, but without
continued growth, we are now all we are ever going to be. If you're in a comfort zone, beware -
the danger of a comfort zone is that it doesn't hurt, and it may even feel good."
~ Bob Riggs

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Optimists will almost always outperform that of their pessimistic counterpart especially when it
comes to achieving results, and effectively influencing others into their way of thinking.

To the unknowing individual, at first blush, the word 'optimist' would likely have primary
association with someone that refuses to face the facts of normality. When in fact, in most cases
optimists are perfectly realistic, they just do not let the potential pitfalls prevent them from
pursuing their desired outcome.

Obviously, there are numerous benefits of purposely living and communicating as an optimist
compared to that a pessimist. However how often do with stop to think about what these
benefits are?

An optimist with an enthused spirit and genuine heart, are usually in control of their lives and have
an excited expectation of limitless possibility, compared to pessimists that see only the downsides
of each opportunity, seeing themselves as the victim.

Pessimists are also more likely to suffer with low self esteem, depression and low morale. This can
unconsciously transmit to others around them, which is why it's imperative to surround yourself
with people of an optimistic disposition.

What's more, when pessimists achieve goals and set milestones, they prevent themselves from
experiencing any deserved emotional reward.

They typically owe success to luck, or subjective forces out of their control. As you can imagine,
this factor alone immediately disempowers them from taking any positive action in the future.

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People are far more likely to support, and pull through on behalf of optimistic leaders. Owed to
the fact optimistic leaders believe that no matter how many failures are endured, these 'less than
desirable' results it are merely temporary setbacks before the great victory. This incredible
attitude is then relayed to their employees and coworkers.

"Failures see the hole in the doughnut, but do not see the doughnut around the hole. Successful
people see the hole, but they also see the doughnut around the hole" ~ Napoleon Hill

Hill also identifies a number of traits of extremely successful people. You may find this absolutely
fascinating, just as I did:

Successful people make key decisions promptly

They do not pass the buck. They take full responsibility for everything, even if it may not
be their fault directly.

They take friendly, constructive criticism without resentment.

They take observation of small details.

They do not tell anyone to perform a task, without suggesting WHY and HOW.

They follow the habit of taking small action steps. doing one thing at a time.

They give a direct response to a question, even if they admit they do not know the
answer.

Successful influential people do not put off tomorrow that should have been done last
week.

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You didn't hop on your bicycle and immediately know how to ride nothing in your life was
immediate, even the doctor had to slap you on the rear end to get you to start breathing. Many
people who attempt these techniques only try them for a short amount of time.

It becomes difficult for them and they get frustrated and angry at themselves or the situation and
they just plain quit trying or think that, just because they weren't able to do it on their first go
around, that everything they've been taught is incorrect and ineffective.

Yet, influence persuasion in any aspect you want to use it in takes a lot of work it's a muscle you
have to exercise, and if you keep getting back on that bike and trying again, it'll become natural
for you.

Influence persuasion is more than just understanding body language in other people and looking
for the outward clues of inward thought process that's about 10% of it, the rest is your mindset
and how you view yourself in regard to the world around you. Becoming the person you want to
be in your own mind and habits means changing everything completely diet, sleeping, speech,
etc and this is what people struggle with the most.

The thing is, you really can't have one without the other. Unless you're able to masterfully
influence your own mind and take control of your own personal habits, other human beings will
take notice when you try to influence them. Sure, sometimes you'll be able to fake it for a little
while and get a few people who look up to you, but they'll find out the truth pretty quickly you
have no control over yourself.

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In order to be successful you have to do what other successful people do. Just as we already
discussed not reinventing the wheel, the same thing goes with your habits if it worked for other
people who are now rich, successful, and amazing leaders, then it's going to work for you as well.

Consistency is the key to all of this success. In fact consistency is the key to attaining any goal.
From climbing a mountain, to losing weight, to teaching your dog to poop in one corner of the
yard it all takes consistency. Without that, you will not succeed at influencing anybody,
nonetheless yourself.

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By influencing our subconscious minds, we can achieve our goals. ~ Anita Foley

When mentioning The Law of Attraction, it's typical to receive mixed results from people. If you've
ever heard of or read books like The Secret, then you no doubt have heard of the law of attraction.
You will either have a positive reaction to it because you understand essentially what the law
states, or you will have a negative reaction to it by considering the law laughable hocus pocus
made up by overly optimistic people.

After all, if everyone can simply attract what they want into their lives, then all the world's
problems would be solved and the hungry children of the world would attract plenty of food and
water into their bellies right now. I completely understand the latter thought process and,
truthfully, I would be weary of anyone who simply accepts whatever is told to them purely on the
basis of it agreeing with their world view or because it sounds like a great idea.

The Law of Attraction for those who really understand it is not a cosmic law nor one based in
any kind of alien, intangible magical concept. At first it may seem that way when hearing things
like whenever you want something, the entire universe conspires to make it happen or that
whatever you concentrate your thoughts on ultimately attracts into your life.

But, really, it's more of a way for you to take responsibility for the things that happen in your life.
You create your own reality that's a fact. The way I see the world will never be in line with the
way you see the world. My reality can never be yours, and the way you personally see the world
around you and react to it is entirely up to you and your perception of reality.

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The Law of Attraction was born out of simple observation negative people always have negative
things happen to them and positive people seem to always have positive things happen to them.
Now, is that really true? Are the negative people that way because negative things keep
happening to them or do negative things happen to them because they have that kind of
personality? What about prosperous, positive people? Do they have good fortune because of their
attitude, or a good attitude because of their good fortune?

If I get a flat tire on my way to work in the morning after trying so hard to be positive and attract
good things into my life with this whole Law of Attraction crap, then why am I having such a bad
morning?

These are all situations and questions people may ask themselves when confronted with the
seemingly unquantifiable Law of Attraction, but here's the thing inconvenient things happen to
everybody and life gets in the way. Prosperous people can become unprosperous and those born
in squalor can create for themselves great wealth. What separates those who are unsuccessful
from those who are successful is due to the way people think, and it has always been that way.

When I get that flat tire in the morning, did I attract that into my life? Of course not, nobody sits
around hoping they get a flat tire. Some advocates of the Law of Attraction will say that the
Universe has no ability to discern between positive and negative thinking, therefore the more
emphasis and energy you put into something, the more likely it is to happen. So, if I sat around
thinking I don't want a flat tire all day, the chances are I will get a flat tire. However, this is also
something that can't be proven, and is entirely up to the individual person to believe it or
disbelieve it.

But, here is something we can all agree on. If I get a flat tire, the way in which I choose to handle
that situation the way in which I choose to view that situation will determine the outcome.
There are thousands of ways I can approach the situation, and they can all be lumped into two
categories negative or positive.

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I could use that inconvenient start to the morning to begin a downward spiral that will last the rest
of the day, where everything just goes wrong and my mindset becomes more and more negative.

I could lose my temper, causing myself to lose potentially strong relations with people who could
have helped me in the future, for example.

This negativity will of course attract negative reactions from those around me, and because my
world-view at that point in time is being shaped completely by my negative reality, it's likely that
no matter what happens the rest of the day, it will be inconvenient I'll spill coffee on myself, the
guy at the sandwich shop won't make my sandwich right, everybody will piss me off and I'll be
angry that I have to be around them, I may slip and fall.

Now, if I had that flat tire and I looked at it, instead, as an opportunity my day would naturally go
much differently. Let's say I had to call a tow truck, I could laugh it off and make friends with the
guy who is towing my car to get the tire replaced and he may provide me with a discount. I could
thank the man at the tire shop for all of his help and let him know that I'll come back in the future,
and he may hand me a coupon. When I got to work, I could gladly tell people about my morning,
and my co-workers may take me out to lunch so we could all laugh about it.

Subsequently, some of those co-workers could solidify their relationship with me, and they could
help me out down the road. Suddenly I've attracted all of this goodness into my life because I see
things through a different lens and my thoughts are in a positive place. This is what successful
people do no one has ever had a prolonged level of success by being negative and seeing things
through a woe is me attitude.

We're going to talk now about the finer points of The Law of Attraction, but understand
whether you believe in it or not, the fact is that we can all agree that what you dish out with your
attitude and world view, is going to come straight back at you in regard to the way you're treated
by other people.

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The law of attraction has the ability to change circumstances life has thrown your way, with the
notion that life doesnt simply throw you anything. Instead, its a result of what you put out to the
Universe based on your thoughts, feelings and attitudes. Ever heard of like attracts like? What
you put out into the world such as feelings of Ill never make $80,000 a year doing what I love,
to Why would she bother going out with me? I dont have a killer body and until I do Im just not
that datable, youll receive back.

If you think that youre not worthy of asking out the prettiest girl at work, to thinking negative
thoughts about all the reasons why that funny guy from accounting wouldnt be interested in you
(despite the fact hes always laughing at your jokes about the boss), then thats what youll get:
night after night of being alone, or a love life that constantly offers you barriers to a fulfilling
relationship. If were all energy and if the Universe is energy, what are you attracting yourself to
or on the same token repelling yourself away from?

Try this easy exercise:

Palm to palm, place both hands just a few inches away from one another. Palms out, facing
one another.

Hold your hands as still as possible. Do you feel that heat coming from your hands?

Its energy. Its your energy and just as you are composed of energy, so is everyone else around
you. The guys in the mail room that deliver your paycheck every other Friday. The CEO who
doesnt even know your name (not yet at least). That girl standing in line in front of you at
Starbucks who youd love to ask out, if only given the opportunity. Your kids. Your spouse. Your
future spouse. And if were all energy, then that means we are either doing one of two things:
attracting or repelling.

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I bet just as you think about that girl you want to ask out (or that guy youd love to get together
with) that youre actually repelling them away...purely by the thoughts of your own mind!

Did you also know that when you exude positive thoughts about yourself and others, you become
physically stronger, healthier and stress-free? Begin to set your intention about how you would like
your life to be a loving family, a prosperous social life, a budding career think about it in your
mind, imagining how it feels to have that life, and youll begin to attract it to you. For real.

If you want to persuade someone to do something, anything to make your life easier, better or
more lucrative, it begins with the right mindset. Dont just march into your bedroom, demanding
that your husband turn off the Nicks game and wash the dishes. Program your mind for the ideal
outcome first, and watch to your amazement, how differently youre treated by the very person
you need to persuade.

Albert Einstein had it right when he said, Imagination is more important
than knowledge. By using your imagination, you can actually change your
vibration frequency. You can influence people by simply showing up. If you
can imagine sitting down at dinner with your family while your kids scarf
down their vegetables before asking for desert (thats a first!) then you can
achieve it. How? By first creating your dream scenario in your conscious
mind, and then giving your subconscious mind the opportunity to respond.

Your subconscious mind calls the shots. It causes you to do many things you dont even realize
youre doing such as self-sabotaging romantic relationships, having a poor body image, feeling run
down even after getting a good eight hours of sleep and never having enough money because you
mismanage your budget.

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In your childhood, you received many lessons about love, money, intimacy, comfort, security and
healthy living. What did you learn from your parents about communication, saving money or what
love means between a married couple? Whatever you learned and observed was stored in your
subconscious mind and now in your adult life, often unaware attitudes and beliefs are sent out
(like energy themselves) to the world.

The result? If the attitudes are negative, you repel yourself away from positive things and good
coming into your life that beautiful house, a healthy body, a prosperous career that pays you
fairly for the work you do, an appreciative boss, a loving spouse.

If you want to transform yourself from someone who always gives to their significant other
without getting much back into someone who gets back as much as they give, your ability to
persuade is key.

Start with your mind by clearing out the clutter (negative self-talk, criticisms you have of yourself,
etc.) and replace it with this easy meditation:

Start by breathing in and out, in and out. It may help to bring both hands to your stomach
and as you breathe in and the exhale, notice how your abdomen moves up and down with
ease.

Close your eyes and imagine the most peaceful place you can. Is this place a forest? A
meadow? The beach? A quiet room in your home? Your backyard? Your childhood tree
house?

Look around you, wherever you are and remind yourself that while youre here, no one can
harm you, make you feel stressed. You have no responsibilities here except to breathe,
relax and take in the surrounding beauty.

Off in the distance, you notice a river. Go there, walking slowly and calmly and breathing in
and out.

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You notice the birds flying overhead, the trees to your left and right, and the sun shining
down on your back. You feel so at ease and so calm, as you approach the river you lay down
in the talk blades of grass and fall fast asleep.

Breathe in and out, in and out. As you wake up, you feel lighter, more receptive and with
less stress than you have felt in years.

Now open your eyes and begin the next exercise on creative visualization.

As soon as you finish this mediation (which can be practiced any time you need to become more
open and less stressed out!) you should have a mind free of criticisms and negative thinking. This is
the ideal time to imagine just what you want most in life, and program your subconscious to
attract those very things to you such as having the ability to be as persuasive as Donald Trump or
Oprah!

Start each day with a creative visualization. For example, if you come home every night from work
and the kids are running ramped, and youre left to do the cooking and cleaning, it may be time to
program your subconscious to persuade others to help you out with the household chores!

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Are you always left with a big pile of dishes after youve worked hard to make the dinner? Is it
assumed that you take out the garbage every morning? Whether youre the lady of the man of the
house, change it up! Ask for help. But before you do, try this creative visualization to heighten your
persuasive powers.

Start by going into a quiet room where you wont be interrupted for 10-15 minutes. Sit in a
comfortable position, either by leaning your back against a wall or chair and legs straight
out, or by crossing your legs in front of you.

Now, with your most creative imagination as a tool to use at your disposal, think about
whatever you are currently not getting your way. It could be that your kids didnt clean
their room like you asked them too (which is also a weekly battle between you and them!)

It could be that your spouse isnt understanding why youre so stressed out at work, or isnt
cooperating when you ask him/her to help you with the household chores. Whatever it is,
go back in your mind to that argument/discussion you recently had about the issue.

Imagine being back in that time as if its happening all over againthe eye rolling, the
frustration about an uncooperative household thats ultimately on your shoulders to keep
running

This is the most important step in using your mind to promote change. As you hold that
image in your mind of things not going as youd like them to go, create the image of an
eraser. Imagine erasing this scenario, whether its the kids yelling back at you in defiance,
or the pile of dishes that need to be washed. Put your hand out before you and erase the
scenario you wish you change. Are you erasing it? Do you see it going away?

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Now, create a new scenario in your mind of what you want to happen. Whats your dream
scenario? What would things look like if you had them your way?

Repeat this exercise every day for maximum benefits as a powerful persuader. Remember,
whatever you put out to the Universe, youll get back. If you focus on a positive home life
instead of concentrating on negative thoughts (frustration, anger, etc.) youll only receive
more of the good stuff.

Achieve your persuasion goals by training your subconscious mind. Its easy as pie, cake or
whatever strikes your palate! For the loved ones in your life, read on for the best tactics to getting
more people to do what you want (so you do less and get to relax more!)

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Lets face it: youre sick of feeling like its your obligation to take out the trash. Sure, your partner
does do quite a bit around the house while youre out working 40 hours a week, but just once
when you come home, youd like to relax, unwind and watch the game without being told, Um,
honey? The trash please.After all, you deserve a break dont you? Shouldnt you rotate
responsibilities?

Do you lose out time and time again on the argument about why the trash can wait? If so, the
following tips to increase your persuasion powers will guarantee that you win the argument
before it even becomes an argument at all. These highly effective nonverbal and verbal
communication skills will show your significant other how much you love her that shell end up
doing the work for yougladly.

When it comes to a loved one, tread lightly the ego is fragile! If youve ever seen the movie, My
Big Fat Greek Wedding, youll remember that the key to the main character, Toula, getting what
she wanted was to convince her father that the whole thing was his idea! In the movie, Toula
wanted to help run her aunts business, but in order to do that, she would have to spend time
working as a travel agent instead of as a waitress in her fathers restaurant. How did she convince
her father it was his brilliant plan instead of hers? By treading lightly through a casual conversation
of Poor thing. Her business is suffering.

You can persuade just like Toula in My Big Fat Greek Wedding, only better. First, know that all of us
big or small, old or young, work off of our ego. Whether we want to admit it or not, were selfish
at the core. We do what we think will be in our best interest. We dress in a way that makes us feel
good. We eat comfort foods to feel better about ourselves. We go to a college that will allow us to
earn more money and have a high status. Why? Because the world revolves around us and the
world as we see it. Bottom line? We are motivated to do things that serve us, first and foremost.

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So, with that being said, you can best persuade someone when you make them realize on their
own that it will serve their best interest. Period.

If youre always nagging your husband about the fact that he never brings you flowers anymore,
think about the result. Does your nagging result in him ever bringing flowers home or does it do
the opposite actually repel him from wanting to give his nagging wife flowers?

Sure, of course you deserve the flowers. Youre an amazing wife. You raise his children. You cook,
clean and work from home to bring home some extra income. You take care of yourself, and take
care of his every need. At the same time you cant help but think: What is he doing for me? I
havent gotten flowers sinceI cant remember when! Try to refrain from nagging. It will give
you the opposite reaction that a persuasive approach will.

Start by doing something for him, like cleaning out his car as a gesture of appreciation for all he
does. Follow that up with a night of romance after all, youre showing him the great example of
how you would like him to behave with you! During your candle lit dinner, tell him about your day
and ask about his (while pouring him a third glass of wine).

His day was stressful? Thats too bad. But luckily, youre here for him and mention how much you
appreciate the sweet, thoughtful things he does for you as well. Make sure to bring up the last
time he The next day, casually bring up the conversation you and your best friend had. It was her
birthday, so you called to wish her a good one and she told you about the most fragrant lilies her
boyfriend brought her. Ask your husband if hes ever smelled lilies before. Remind him how much
you love them too.

The trick here: dont go overboard. The whole idea is to make it seem like its his brilliant,
thoughtful idea to give your flowers, not that hes obeying your oh-so-obvious game plan to send
him clue after clue until he gets it. He will get it. Be patient. Practice gentle powers of persuasion
to earn big time results.

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So, you have a picky toddler who never eats healthy food, but
only junk? Does your three year old son insist on eating French
fries without the chicken, or loves to nosh on fruit snacks without
refusing to drink fruit juice? How can you convince a toddler (or
any picky child of any age) to eat the food thats given to them,
instead of treating you like a cook at a diner?

Children are the epitome of selfish. They dont mean to be of course, but it is all they know. What
they want, they want it now and if no one gives it them, there will be a tantrum thrown!

Got a toddler? Then you most likely have a picky eater on your hands. Persuading a toddler to do
what youd like them to do is similar to persuading an adult, only a little bit easier. Why? Because
the more fun you can make eating healthy, for example, the more flexible they will be to do what
you say. Youre their mom? Dad? Primary caregiver? Great. You have one leg up on anyone else
who tries to get them to eat their broccoli or pick up their toys. Past the temporary defiance, they
listen. (And even listen when you dont know theyre paying attention, so remember to eat those
veggies yourself!)

As the golden rule to getting your toddler to mind you, consider this: when you offer them an
assortment of choices, they are more likely to pick one. Persuade them to pick and choose the
vegetables they would like without having to cram it down their throats yourself! by offering
baby carrots, broccoli, zucchini, celery and with a variety of dipping sauces. Are they still not giving
in? Make it fun by encouraging them to help you create ants on a log the classic healthy snack for
kids old enough to munch. (Celery filled with peanut butter and topped with a few raisins.)

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With kids, the more they are able to be hands on and participate, the more likely theyll want to
eat their creation they worked so hard for! Persuade him to eat healthy options such as cut up
pieces of chicken he can season himself, paired with blueberries, strawberries and raspberries he
picked out at the store. The more you make a meal fun and exciting, and that includes making the
entire process fun from making it to eating it! the more hell gain motivation to model as you do
a healthy appetite, a healthy diet

At some time or another (perhaps even right now) youve dealt with an obnoxious neighbor.
Apartments are notorious for the rude neighbor partying until 3 am on a Tuesday, loud barking
dogs that dont belong in apartments in the first place and aheman active sex life you can hear
through your thin walls. Needless to say, from time to time everyone could use a little persuasion
tactics to help those within close corridors reel in their obnoxious neighbor and turn them into a
polite one.

Got noise coming from next door? We have the solution.

Remember that however rude, selfish or obnoxious your neighbor may be, sinking to their level by
yelling, screaming or threatening them wont solve a darn thing. It may be what you long to do
hey, who could blame you? but in the long run, it will just add fuel to the fire until the day they
finally get evicted on their own accord.

First, try a persuasion tactic thats been around since the beginning of time: kill them with
kindness! It doesnt matter if youre already had a heated argument in the past; ignore it as if that
moment in time never existed. Bring them a plate of chocolate chip cookies or give them two
tickets to the latest blockbuster that just came out. Dont say anything, just hand it over as if they
are your new best friend. Watch them look overcome with shock, say thank you (although dont
expect it) and turn down the volume on their stereo that once used to drive you crazy.

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Killing them with kindness can happen in a heartbeat, and its all your doing. If we are all
connected and you raise the bar on what it means to be a good neighbor, just imagine how fast
theyll begin to reciprocate that. Persuading noisy neighbors (that honestly you could do without)
to keep it down doesnt have to result in a long, drawn out face-to-face conversation.

If you want some respect, persuade them by modeling respect for them. Do you ever park your car
in their driveway? Thats pretty irritating. Think about your part in the sometimes volatile
neighborly relationship, and once you begin to correct any behavior that needs correcting (playing
loud music yourself, a bad attitude, etc.) youll begin to see their behavior transform as well.

Need some more effective persuasion techniques for the difficult in your life?

Try some of the following and achieve instant success:

Small, inexpensive gifts will get your far. Often a small token of your appreciation for their
flexibility. Soften the blow of your request for no loud music past 10pm please in
exchange for some of your homemade lasagna. You notice they are always eating out, so
you thought they might like a home cooked meal, especially with their parents living so far
away.

Reach out. If your neighbors are young and this is their first time living away from home,
take yourself back to that time you were in their shoes. Maybe they dont know about
neighbor-etiquette. Maybe they are so stressed out about their tight budget and making
ends meet that they havent been thinking about the ways their loud dog is affecting their
neighbors. On a Saturday afternoon, knock on their door and invite them over for
something to eat. Ask them about their life, what they do for a living or where they go to
school. Connecting as people (instead of a neighbor who just complains) will take you FAR.

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Maintain a position of power. Remember, as kind as you are and as far as youre willing to
reach out to help someone else, you are in control. Ultimately, your persuading someone to
think how you think, to see your point-of-view as the correct one and to get what you
want. Do you need peace and quiet? A more respectful living space? A less selfish friend?
Gently show them, tell them and act as you would want them to act.

Offer to help. If you long to do less household work around the house and need your
husband to help out, ask for help. Gently. Kindly. As you would want to be treated. Often,
this can be the best persuasive tactic for whatever stresses you out. When you show
somebody that youre coming from a place of love (but just need their help from time to
time) youre setting the example. Youre raising the bar. And who can argue with that?

Everyone is connected and when it comes down to it, dont we all deserve to work together?
Luckily, with the many ways we can become the persuasive power player we long to be, we CAN
work together. We can encourage others gently, kindly and through motivation that our way is
the right way. Our way or the highway? That kind of thinking doesnt work so well but letting them
see that your way is the better alternative to the highway will.

Convince your next interviewer that youre the perfect fit for this position through direct eye
contact, straight posture and injecting the right keywords into your conversation. Is he still not
sure youre right for the job? Follow up.

Encourage him to ask more questions about your past work experience, your plan of action and
your dedication to the job. Lean forward as you talk in enthusiasm and talk calmly. Show him
youre in the power seat. You control your own destiny. You live to work for him and his company.
Youre committed to whatever it takes to get the job done. As a result, hell be a fool not to hire
you on the spot.

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Improve your home life by gently reminded your loved ones what you need to function. Everyone
needs help right? Youre no exception. Persuade them to help cook a meal when youve had a
rough day at work or when youve done three loads of laundry but its someone elses turn to do
the fourth. Kill them with kindness. Encourage them with a small token of your appreciation. Allow
them to make a choice: Would you like to help me with the laundry or wash the dishes?

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I do hope you've enjoyed and benefitted tremendously from Influence Persuasion, as stated in the
introductory chapters, be sure to take action and implement what you've learned. It's not enough
to read this once and let it sit on your virtual shelves collecting digital dust.

As the saying goes, "If you don't use it, you LOSE it!" and that is absolutely true. Be sure to reread
what you've learned time and time again, make a conscious effort to become the strongest,
absolute best version of yourself and positively influence those in your immediate environment
with what you've discovered here.

As time progresses you'll improve your persuasion skills dramatically, and if this is your first time
immersing yourself in the wonderful world of influence, then within a year from now - you'll
become almost unrecognizable with a stronger, more certain state of being that could genuinely
transform the way you live, and interact from this moment onward.

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STEP 1 - Take Action And Succeed

So right now, I'd like you to begin by taking that first step, the initial action you can take
immediately to begin the momentum needed to drive continually drive forward master your
newfound skill of influence persuasion.

Take out a clean sheet of paper, turn off the television and mobile phone, and write with specific
detail the perfect life you'd like to live in 4 years time from now with absolutely no limitation.
Imagine you had an unlimited abundance of money, and that any limiting circumstances you're
experiencing right now are simply not present anymore, truly living life however you desire.

Now if you remember, we discussed in a previous chapters how you can influencing your inner
core through the means of visualization, so close your eyes. Picture your life in 4 years being a
blank canvas, and your mind as the brush. Create what you've written on the sheet of paper in
pictures, and bring them into the foreground of your mind with vivid detail and bright colors.

Doing this for 20 minutes or so every morning and enjoying every moment of it, will bring about
the process of positive manifestation. However the key here, is your mind can associate the
attainment of your goals with the strategic connections you've made throughout this Influence
Persuasion course. That's the ultimate persuasive power you have at your fingertips here.

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STEP 2: Celebrate!

After you've made progress each day using the above techniques to influence throughout your
life. You must celebrate! By giving yourself a hit of emotional flood of positivity after each success,
will then drive you to continue producing superb results!

So many live life in a constant state of need and want, because they don't acknowledge what
they've accomplished. It's great to constantly strive toward greater goals and aspirations,
however what's the real meaning behind these goals if you don't experience the incredible
deserved emotional joy of each success?

Remember: youre never a victim of what life hands you. Youre always making choices, whether
you realize on a conscious level or not. So it's now time get your head in the game! Focus each day
by mentally erasing the past or future scenarios that dont serve you, and harness a visions that
empowers you.

Whether you desire absolute influence of your Monday morning meeting to flow effortlessly, or
you wish to come home and see that your daughter has cleaned her room without asking, as
youve discovered, conscious Influence Persuasion is your ultimate tool.

It's truly possible for you from this moment onward, to begin transforming yourself into an
influential role model that almost everyone experiences a desire to become associated with,
simply by making a shift with the Influence Persuasion materials youve discovered throughout
this manual...

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You've likely heard the saying 'what you think about, is what you become' and that is
unequivocally true. Next time you walk along the street, condition your mind and command your
body to walk with absolute pride and certainty, I mean totally at its absolute peak.

No matter rain or shine, or how you feel initially - make it the norm to command your subconscious
into assuming your new identity as a master influencer, before you even leave your house. Totally
embodying your innate potential, living as the core inspirational pillar of society you were created
to be.

ONLY then can you can expect to influence your environment, attract or persuade anybody else
into your way of thinking.

Instantly you'll begin to notice how by taking charge of how you walk, talk, share and feel... people
begin to look and correspond with you in a completely different manner, due solely to immediate
perception.

It really is staggering.

Just think about how this transformation in personal identity, could absolutely transform who you
attract, the money you earn, and how you live every minute of every day from this moment
onward.

Using what you've learned throughout this manual, at any given moment of your life you can now
close your eyes, imagine a situation going in your favor, open your eyes and then make it happen!

Great isn't it? Begin to put the initial steps into action, and you'll discover how great it feels first
hand. Get ready, and prepare yourself to step into the strongest, most dynamic and influential
version of yourself.

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You're now one of the elite, one of the few who've taken the time to read and intelligently study
this manual.

I absolutely believe you can do this, this is YOUR time now.

To finally become the influencer and live life on your terms, I cannot wait to hear about your
success story one day in the future!

Your friends and success coaches,

Influentare

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