Experience your city

Frankfurter
Buchmesse
9.10.2014
David Mesche BUCHBOX! Entertainment UG, Berlin
Face the Future
1

4 independent bookstores in
Berlin

60-185 m sales floor
18 staff members

bookseller in second
generation

Try to stay close to
customers
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High concentration of branches

Concerns and big internet shops dectract sales

Shopping malls produce a degradation of 1a status

interchangeability

short-term economical decisions

Regional business cycle

Loss of taxes


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David Mesche BUCHBOX! Entertainment UG, Berlin


Invest in new technologies

We may boost innovations within the company itself

inform customers actively

We have to create an awareness

Forge alliances
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David Mesche BUCHBOX! Entertainment UG, Berlin





Brsenverein is the official association of
booksellers



Furthermore there is BUY LOCAL
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David Mesche BUCHBOX! Entertainment UG, Berlin

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fair wages

Online accessability
stay close to the consumer
sustainable economic
activity
cutural and social
commitment



David Mesche BUCHBOX! Entertainment UG, Berlin

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care in independent
shops
solid order situation
Faciliated gaining of
employees
vivid community

David Mesche BUCHBOX! Entertainment UG, Berlin

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improvement of the
income account

development of cultural
diversity

increase of the regions
attractivity
David Mesche BUCHBOX! Entertainment UG, Berlin

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Vivid community
Cultural diversity
Job preservation
Increasing incomes
People will identify
themselves better with the
region
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David Mesche BUCHBOX! Entertainment UG, Berlin

Vivid economy
diversity not only a few monopolists
mixture of retail and international companies
attractive surrounding
responsible decisions
fair conditions of employment
healthy economic cycle
identification of the citizens
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David Mesche BUCHBOX! Entertainment UG, Berlin

national governing body

seal of approval: strong logo + claim + certificate

all owners and their staff obliges comply with the quality criteria

local networks profit from national association

press relations
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David Mesche BUCHBOX! Entertainment UG, Berlin


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David Mesche BUCHBOX! Entertainment UG, Berlin

b.l gets academic assistance

BUY LOCAL supplies help for the local network

acquiring sponsors

gaining testemonials

changing the website www.buylocal.de into a national marketplace
421 Buy Local
members

Local networks

professional
support by
branch office
Constantly
increasing
number of
members
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David Mesche BUCHBOX! Entertainment UG, Berlin

Buy Local initiatives are profitable:
average increase of sales of 8,6%, in towns without only 3,4%.
65% announced an increase in sales in 2012.

Rethinking starts
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David Mesche BUCHBOX! Entertainment UG, Berlin

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Backup
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David Mesche BUCHBOX! Entertainment UG, Berlin

Postcards
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David Mesche BUCHBOX! Entertainment UG, Berlin

Erfolge
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David Mesche BUCHBOX! Entertainment UG, Berlin

Poster
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David Mesche BUCHBOX! Entertainment UG, Berlin

Explainity
Einfach erklrt

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David Mesche BUCHBOX! Entertainment UG, Berlin