INTRODUCTION

I have chosen the DOMINOS PIZZA.

Address
Shop No. 505, Level 5,Block 15-A, Lovely Professional University Campus Jalandhar-Delhi G.T.
Road, NH-I,Village Cheheru, Tehsil Phagwara,District Kapurthala.
Domino's Pizza is an American restaurant chain and international franchise pizza delivery
corporation headquartered at the Domino Farms Office Park (the campus being owned by
Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United
States. Dominos Pizza India has remained focused on delivering great tasting Pizzas and sides,
superior quality, exceptional guest care and value for money offerings. We have endeavored to
establish a reputation for being a home delivery specialist capable of delivering pizzas within 30
minutes or else FREE to a community of loyal consumers from all our restaurants around the
country.
Objective
It is constant endeavor to provide great tasting Pizzas and sides, superior quality, exceptional
guest care and value for money offering. They have endeavored to establish reputation for
being a hostel delivery specialist capable of delivering within 30 minutes. They provide all the
varieties of Pizzas to their customer. Their main objectives are:
Competitive growth as main target.
Competitive menu expansion at 24 hrs deliver model.
New innovation through company owned stores.

Operational activities
Operating activities pertain to a company's core business activities, such as
manufacturing, distributing, marketing and selling a product or service. These
activities should provide the majority of a company's cash flow and will largely
determine whether a company is profitable.
Forecasting
A forecast is a statement about the future value of a variable such as demand.
That is prediction about the future. The better those predictions, the more
informed decisions can be. Before opening their shop within lovely the DOMINOS
PIZZAS forecast their plan. With forecasting they are able to know about the
demand of their Pizzas within campus of lovely. Forecasting help DOMINOS
manager by reducing some of the uncertainity, there by enabling them develop
more meaningful plans. Forecasting are especially helpulful in planning and
scheduling day to day operations.
Product and service Design
The essence of any organization is the products or services it offers.There is obvious link
between the design of those products or services and the success of the organization.Hence
organizations have a strategic interest in achieving good product and service design.
Dominos has positioned and established itself as the pioneer in the pizza delivery service.
Pizza comprises the companys core product with additional items such as Subs, chicken
strips/bites, wings, garlic bread and potatoes wedges. A fair degree of flexibility is available
where customers can customize their pizza and can choose to purchase combos thereby
providing better value for money. Additional items such as soft drinks accompany these choices.
Dominos has successfully implemented this concept of mass customization by catering to
customers individual needs through unique combinations of modular components. Dominos
standard product and services offering is universal across the world quality pizza delivery in
approximately thirty minutes. Across all geographical regions, the target segment is a cost
conscious consumer whose prime concern is convenience.

It is useful to analyse the companys product performance and use it to evaluate how successful
the product has been, this sets the stage for Dominos product redesign.

Product Life Cycle
Idea Generation phase -The concept of pizzahad been around for a while and
was adopted by Dominos in the 1960s. It started from USA and then established its
stores in UK and other parts of the world, which were controlled by the USA
headquarters.

Concept Development phase - The concept of pizza took a concrete hold in the
market. Local franchisees took over the existing stores in UK. There was a
paradigm shift as the online ordering and interactive TV ordering replaced the
traditional methods. This period witnesses a substantial rise in sales.

Production phase - The existing pizza phenomena continued for two decades until
there was a sudden decline in sales in 2009. "The fact is, we love our pizza, but as
times change, so do consumer tastes," said Russell Weiner, Domino's Chief
Marketing officer.

Service-There was nearly 80% change in existing menu. New items like oven-
baked sandwiches and crunch cakes were introduced to the stores. The 30
minute delivery doctrine was highly stressed upon. Also, Dominos launched new
iPhone apps and the pizza tracker to maximize its services.

Withdrawal- Since the new consumers needed freshness in Dominos menu.
The company addressed this decline in sale by analyzing its failed product and re-
designing its core product.

Product Service Continuum

Dominos as an entity is rather unique in that it straddles both the product based
supported by a service package and Service based with a product element in the
Product-Service continuum.

The Conversion Process

The value conversion process has tangible and intangible elements, with the
customer being present in important stages in the value chain. With the
introduction of open kitchens, the customer who is waiting for his / her takeaway is
a part of the entire experience right from the time the order placement to the food
consumption.

The Production Process
The production process is very streamlined and structured - from the order
placement to the final delivery to the end customer.

Step 1: The customer initiates the order. It could be through the phone, internet or a
walk-in to restaurant.

Step 2: The Dominos representative takes the order and enters it into the Dominos
PULSE system (a proprietary system that streamlines the order taking process).

The PULSE system increases efficiencies at a store level. The key functions of this
system are: (a) Touch screen ordering: Improves order taking accuracy and
efficiency especially during busy periods. (b) Delivery driver routing system:
Improves delivery efficiency. (c) Improved MIS capabilities.




Step 3: The order displayed on the screen on the assembly line along with the
customers specifications.

Step 4: One of the team members in the assembly line picks up the work order,
prepares the dough and applies the sauce and cheese accordingly.

Step 5: In the next step of the make line another team member add
the appropriate type / amount of toppings, and then places it into the oven.


Store Layout:

Dominos adopts a process dominated store layout wherein common processes are
clubbed together as the product moves between stations. The integrated floor plan
at most Dominos stores facilitate the movement of products and team members
between stations to manage capacity during peak hours and minimize bottlenecks.
The store layout is designed to cope with the average peak hour movement of
goods and people. The storage area is setup to stock the ingredients for three days.
The layout design enables the optimal use of space and equipment thereby
enhancing the skills and efficiency of the team members, it also allows them to
adapt to different level of production. Dominos also ensures that the health and
safety norms are adhered to in order to maintain safe working conditions for the
staff. The standardization of the surface materials for the interiors across all its
stores in lovely provides a comfortable environment for the staff and the customer
and enforces the brand image.

The Lovely Dominos store layout includes the following: Reception, Assembly
Line, Oven Packing area, Office, Cold Storage, and Washing Area.

The store space needs restructuring to create more space for movement of goods
and people especially during peak hours. Consideration should be given to the idea
of separating the operations of the Dominos store for Lovely to manage the
demand. The oven needs to be re-located to make it safer for the team members to
work in the area. This is especially important from health and safety point of view
during busy hours. The parking for the dominos delivery drivers should be clearly
marked. The drivers must be restricted from using the loading area to eliminate the
potential hazardous conditions.

Given these changes to the store structure, and operational aspects, we believe that
the store can create a healthier, more efficient atmosphere within the store, and
drive up efficiencies across the value chain.

Planning and Control

The maximum capacity of baking pizzas simultaneously is 24, which is a
bottleneck in case of getting a bulk order, or during peak demand.
In case of excess demand on one outlet, the load should be shared with the
nearest outlet located in Jalandhar. In case the load is persistently high on a
particular outlet, then the baking capacity should be upgraded.

Promotions Planning:

The Prescient-planning tool manages promotions, which substantially increase the
supply chain demand for certain products. Dominos plans promotional forecasts by
looking at 4 months of historical and internal information. The Prescient system
contains a library of promotion profiles and real-time analysis of the current
period, and can overlay new knowledge from the corporate marketing department
that is likely to influence the new promotion. Based on this data, it provides
recommendations for promotion adjustments.






Supply Chain Management

1. Introduction
Dominos Pizza has adopted the Make-to-Stock Approach for its Supply Chain
Management. The company supply chain is supports lean production and is based
on just in time stock management and stock control.

2. Dominos Supply Chain
Dominos has an innovative supply chain model that ensures all purchases are
managed centrally across all franchises around the world. The core entity, which
runs the supply chain network is called Dominos supply chain services a fully
owned subsidiary which supplies the dough, raw materials (the condiments, and
ingredients that go into the food products), the kitchen equipment / machinery.


This entity supplies to all the master franchiseseffectively giving the company a
few key advantages:
(1) With a centralized buying department, the company is able to leverage its
buying power, and is able to negotiate the best costs for its purchases. This also
ensures purchases on a scale which makes suppliers want to tie into the Dominos
supply chain services. For instance Coca-Cola is integrated into Dominos supply
chain network, and is seen more as a partner rather than a supplier; this was made
possible because centrally Dominos has agreed to only sell Coca-Cola products at
all its outlets around the world.

(2) Consistency and Quality of products across the board- Since the sourcing is
centralized, this ensures consistent quality of food products used, and similar
machines / kitchen equipment that make training easy for staff.

3) Economies of scale: Dominos is also able to use its large buying power to hedge
better costs when commodity prices fluctuate, it also gives it a better bargaining
power with suppliers.

Analysis:

Will the activity be business-to-consumer or business-to-business?

Business-to-business (B2B) describes commerce transactions between
businesses, such as between a manufacturer and a wholesaler, or between a
wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C)
and business-to-government (B2G). B2B branding is a term used in
marketing.

The activity that I have chosen is business to consumer. B2C transaction,
specifically sale of the finished product to the end customer. DOMINOS
PIZZAS also sale finished product to the consumer. Dominos has an
innovative supply chain model that ensures all purchases are managed
centrally across all franchises around the world. They follow many steps and
finally provide end product that is delicious pizzas of different varieties and
tastes directly to the consumer.


Will the activity include manufacturing a product, deliver a service,
broker information, offer goods for sale, or distribute goods for
others?

The DOMINOS PIZZAS includes both the processes that manufacturing a
product as well as deliver a service. They manufactured the different
varieties of pizzas with different taste. With their better quality and
delicious taste they acquires large volume of customers. On the other hand
they provide services like deliver Pizzas. They provide services of home
delivery also. They also provide online services. Dominos also provides
quick services to their customers.


Will the activity offer one product or service, or a range of product
and services?

The activity provides range of product and services. First of all they provide
different varieties of pizzas like Country special , Paneer pepper, Mexican
green wave, Taco Mexicana etc. Along with Pizzas they also provide
beverages(tie-up with Coca- Cola) and items like Pan cakes, Choc lava,
Pasta, Breadsticks, Cheese Dips etc .Due to this character of providing range
of product and services they attract the customers towards their product or
service.

Will the activity have a bricks-and-mortar presence, or sell strictly over
the Web?
Brick and mortar (also bricks and mortar or B&M) in its simplest usage describes the
physical presence of a building(s) or other structure. The term brick-and-mortar business
is often used to refer to a company that possesses buildings, production facilities, or
store for operations. The company operates their major activity in bricks-and-mortar
presence. Like ways the lovely Dominos Pizzas have a bricks and mortar presence.
On the other hand they sell their product on web also. They provide their customers the
accessibility of web services. They provide the services like online order of Pizzas. From
anywhere any place we order Pizzas through online mode.




Will the activity produce be a large company, a medium-sized enterprise, or a
small business?

The activity produce be a large business unit. Domino's is the second-largest pizza chain
in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000
corporate and franchised stores. They acquires large number of customers and present
each and every metro cities. Domino's opened its 5,000th U.S. store in Huntley, Illinois,
and its 3,000th international store in Panama City, Panama making 8,000 total stores for
the system.


How will you provide /transport the service or product to the consumer?

They deliver services with the help of transportation. They used quicker mode of
transport for their deliver process. Pizza delivery is a service in which a pizzeria
or pizza chain delivers a pizza to a customer. An order is typically made either by
telephone or over the internet to the pizza chain, in which the customer can
request pizza type, size and other products alongside the pizza, commonly
including soda beverages. Pizzas may be delivered in pizza boxes or delivery
bags, and deliveries are made with either an automobile, motor scooter, or
bicycle. They use Delivery bag and Pizza boxes for their delivering process.

Will there be a need for inventory storage?
Yes there is proper need of inventory management for the company. Inventory is
a stock or store of goods.Naturally many of the items a firm carries in inventory
relate to the kind of business it engages in.
The different kinds of inventories include the following:
Raw material and purchased parts.
Partially completed goods, called work in- process.
Finished goods inventories (manufacturing firms) or merchandise (retail
stores)
Goods in transit and warehouses or customers( pipeline inventory).
Inventory Management of DOMINOS PIZZAS

ITEM SHELF LIFE
1) Dough ball
2) Mexican Wrap Base
3) Cheese Dip
4) Seasonings and
Toppings
5) Onion, Tomato,
Capsicum
6) Cheese Blend
5 days
3-4 days
4-5 days
4-5 days

5 days

4-5 days








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-Pizza's &other