SURFACE

Jul y 2013
Launch of FlexiROC T45
and SmartROC T45
Page 4
Dominating the
DSI business
Page 6
New beginnings
Page 7
NEWS
Surface Drilling For internal use only
Editor
Abhijeet Kokane
abhijeet.kokane@in.atlascopco.com
Responsible Publisher
Goran Popovski
goran.popovski@se.atlascopco.com
Segments Product mix Competitors Key buying criteria Sales channel
Volume mining FR D65, FRT45 D1560, DR560, DP1500 Reliability, productivity, tech availability Direct
Selective mining SRT35, OREalyzer, PC1000 Dx780, QJ240 Reliability, productivity Direct
Cement and limestone FR D50, PR T45, PC1000, PC 6 D1550, DX 800 Reliability, productivity, precision Dealer (M Trade)
Aggregate FRT35/45, FRT35 DX680, HCR900, JD800 Delivery, reliability, price Dealer (DrilTra)
Urban development FRT15, FRT20, FRT30 DC 125, DC 302 Delivery time, price, compact Dealer (Avex)
Civil engineering PC 1055, PC 1050 QJ240, LT96 Price delivery time Direct
Recycling PC 3, PC 5, HSI QJ240, LT96 Availability, ton/hour Direct
Dimension stone ind Rock Buggy, SpeedCut 75 Beneti M2/hour Direct
I do not know if you know this, but just a few weeks ago, while
visiting our SDE factory in rebro, our CEO, Ronnie Letten gave
YOU A HIGH FIVE for driving the business!
Yes, in the photo above it is my hand in HIGH FIVE with Ronnies,
but in reality his HIGH FIVE was for ALL OF YOU working for SDE.
He gave US A HIGH FIVE for being brave, competent and versatile
and driving the business and still bringing good results even in such
tough business environment. No doubt that being in our industry
these days is not easy. Softer mining, slow China, protests in Turkey,
protests in Brazil, slow Europe, shaky currencies - to name just a
few of the challenges affecting the business environment. However,
SDE still stands strong and is bringing in good numbers. You have
my HIGH FIVE said Ronnie and acknowledged the extended efforts
and commitment shown by every single person working for SDE.
Congratulations!
SDEs Marketing vision is:
To remain as undisputed Global market leader in percussive surface
drilling equipment industry and further grow our presence in crushing
and screening as well as in the dimensional stone industry.
This vision is something that all of us working for SDE share and
strongly believe in. It is a vision that gives sustainability and forward
looking perspective to our division and our people. In practical words,
this vision means that we need to focus and assure that we outper-
form all our competitors in all segments where we are present with
all our products and services. Please keep in mind that we are present
in 8 different segments: two mining segments (Volume mining and
Selective mining) and six construction segments (Cement and lime-
stone, Aggregates, Urban developments, Civil engineering, Recycling
and Dimensional stone industry). Being Nr. 1 globally requires our full
dedication and focus on all eight segments and all markets globally.
The reason why we want to chase the business opportunities on such
a large scale (all markets and all eight segments) is for the reason of
giving sustainability and leverage to our division.
This balanced strategy has given better stability to Atlas Copcos
SDE division comparing to any other competitor in the industry.
However, if we are honest to each other, there is always space for
improvements and that is what we are after. On almost every mar-
ket there is something that can be done better and more effciently.
To do that, we need to focus on identifying the key purchasing fac-
tors in each segment in each market and they could differ big time
from market to market.
Based on the identifed purchasing criteria, we can shape custom-
ized Local Product Mix for each segment that can match the cus-
tomers buying criteria. To do that, we also need to know (Territory
management) what are different competitors offering for different
segments on different markets. Competitors offer varies from mar-
ket to market. Finally when we have all those information, based on
our local competences and resources we shall identify the best and
most effcient sales channels (direct vs indirect) for every segment.
This shall improve our reach to the customers (see table below.)
We believe in each and every one of our SDE BLMs, and honestly
motivate them to go ahead and map his/her market as per de-
scribed above. If done properly, this will improve our market knowl-
edge, market coverage and fnally will increase the revenues and
give honest chance to all our products globally. Finally this will fur-
ther enhance the SDEs business prospect and will further increase
our confdence and drive! The global divisional marketing is fully on
board and will assist you in every way we can during this exercise.
Divisional team, hand in hand together with our colleagues in the
CCs, as ONE team. SDE TEAM!
Lets DRIVE the business together!!
Goran Popovski
VP Marketing, Surface Drilling
HIGH FIVE for driving the business!
INSIDE
Jul y 2013
PAGE 3 ........................................Top performers
PAGE 4 .......................... Launch of FlexiROC T45
............................................... and SmartROC T45
PAGE 5 ..................................Marketing material
FlexiROC T45 and SmartROC T45
PAGE 6 ........................................................ News
PAGE 7 ..................................... New beginnings
PAGE 8 ........PowerROC seminar in Nanjing PC
PAGE 9 ...................... Communications material
TOP PERFORMERS
Surface News No.3 - July 2013 3
Orders invoiced May 2013

1. Norway
2. China
3. Turkey
4. USA
5. Russia
6. Australia
7. Tanzania
8. Canada
9. Ghana
10. Mexico
Orders invoiced June 2013

1. USA
2. Norway
3. China
4. Turkey
5. Sweden
6. South Africa
7. South Korea
8. Brazil
9. Colombia
10. Russia
Orders received May 2013

1. Turkey
2. China
3. South Africa
4. USA
5. Chile
6. Norway
7. Russia
8. Brazil
9. Sweden
10. India
Orders received June 2013

1. China
2. Nigeria
3. USA
4. France
5. Turkey
6. South Africa
7. Ghana
8. Russia
9. Australia
10. India
PRODUCT LAUNCH
Surface News No.3 - July 2013 4
Launch of FlexiROC T45 and SmartROC T45
Recently, we proudly presented at Bauma exhibition our new FlexiROC T45,
representing the latest development of our mid-range drill rigs.
Both FlexiROC and SmartROC T45 share a similar base and great benets such as:
an outstanding fuel effciency (the best in its class)
greater capacity and performance than previous versions
improved operator environment with the latest cabin design
All of this was achieved while drastically reducing components needed which improves
serviceability and robustness.
SmartROC maintains its greater value, adding consistent automated functions such as
the alignment of the feed and the automatic drilling to depth and the possibility of the
highest precision with the Hole Navigation System. All of this integrated with greater data
exchange from the rig to the offce, which allows much better informed decisions for our
customers.
Both FlexiROC and SmartROC T45 are based on a proven platform already used on
SmartROC T35 and T40. They are available in Tier 3 and Tier 4 engine standards, meaning
we can all enjoy them.
We have faced, during many years, the most challenging competition within the
top-hammer segment when drilling between 115 - 152 mm. I am sure those of you
that have faced this competition will welcome these new rigs, as they are a great
opportunity to capture and dominate the large top-hammer market.
We are changing history. However having a great rig available is just half of the
history. The other and most important half is the willing to learn and work hard
with it to conquer the market.
Mario Santilln
Product Manager
Surface Drilling
FlexiROC T45
SmartROC T45
Surface News No.3 - July 2013 5
AVAILABLE MARKETING MATERIAL: FLEXIROC T45 AND SMARTROC T45
Sales brochures
FlexiROC T45
SmartROC T45
Available on the Printshop
Technical specication
FlexiROC T45
SmartROC T45
Available on the Printshop
Field test report
FlexiROC T45
Dynamic technical specication
FlexiROC T45
You Tube
Field test movie
FlexiROC T45
You Tube
Walkaround movie
FlexiROC T45
You Tube
3D showroom
FlexiROC T45
Advertisements
FlexiROC T45
SmartROC T45
Every detail of the FlexiROCT45 is designed and constructed to
provide the highest possible fuel efciency. Years of research and
development work have really paid off. Field studies show that the
FlexiROCT45 uses up to 50% less fuel than its succesfull forerunner
ROC F9*. Without losing power. The key to this efciency is a proven
platformand a rig that only uses the amount of energy the work
demands. Of course, this also means reduced CO2 emissions.
*Depending on rock condition

Contact us or see more at www.atlascopco.com/exiroc
Cut your fuel costs in half
The SmartROCT45 relies on automation functionalities to make sure you
drill as planned. The automatic feed alignment ensures that you always
maintain the desired angle, which is crucial for optimal blasting results.
The automatic rod adding systemmakes it easy for the operator, adding
rods to the desired depth. The machine drills to the exact desired drilling
depth with no mistakes, while the operator supervises until its time to pick
up the rods. The FlexiROCT45 delivers consistent results you can rely on,
shift after shift after shift.

Contact us or see more at www.atlascopco.com/smartroc
Plan your work,
then work your plan
There is more exciting marketing material in the pipeline for both these rigs!
Please contact Cecilia Widegren at cecilia.widegren@se.atlascopco.com
for any help related to the marketing material.
NEWS
This is the 5th edition of the Surface drilling reference book,
which now includes 11 new technical articles and 18 new case
studies. The new reference book also includes several articles on
mobile crushing and screening as well as the dimension stone
industry.
To order the book, please visit Print Shop
http://www.podshop.se/atlascopco/
The order number is 9851 6279 01
Please remember that you need to have a Print Shop account,
including a username and password, to order the book. If you do
not already have an account, please click the registration form
and create one.
Reference book
The new Surface drilling & mobile crushing
reference book is here!
Dominator is new entrant in the line up of specialized DSI equip-
ment, delivered from the Atlas Copco Stonetec plant in Italy. It
is a versatile hydraulic drill attachment for an excavator and is
equipped with two hydraulic rock drills.
By introducing the frst ever Dominator, CC India have closed the
second quarter strongly with a sale of total three Dominators.
This Indian market for similar drill attachment so far was domi-
nated by a close competitor - SAL. These break through orders
from Varshita Rocks, Pearl Minerals and Sreevaree Exports will
strengthen our position in the DSI segment further.
Mukesh Chaturvedi
Business Line Manager - Surface Drilling and
Marketing Manager - Surface Drilling, Nasik PC
Dominating the DSI business
CC India has made a huge break through in
the DSI market.
Dominator
in India
The Dominator attachment
mounted onto a Volvo excavator.
Surface News No.3 - July 2013 6
New beginnings
In addition to my tasks as an RBM, I will also be responsible for the
following tasks as Powercrusher Marketing Manager:
Lead and manage the Powercrusher marketing team and further
integrate with divisional SDE marketing team
Further develop the strategy and actively drive developing sales
channels for Powercrusher products in the global markets
Territory management and competitive intelligence
Develop a competitive product portfolio

I am condent that we have a strong product line and I am
sure that with your best wishes and concerted efforts, we will
have a bright future for Powercrusher!
Sincerely,
George Stirling
Regional Business Manager, Surface Drilling and
Acting Marketing Manager, Atlas Copco Powercrusher GmbH
George.stirling@se.atlascopco.com
ORGANIZATIONAL NEWS
April 1, 2013, I began a new dual role within the SDE divisional
marketing team. In parallel with my role as Regional Business
Manager (RBM), I will be the new acting Marketing Man-
ager for Powercrusher. I am excited about this new journey
within SDE.
Surface News No.3 - July 2013 7
SEMINAR
The participants (from left to right)
Front row: Judy Zhu, Masanori Kogushi, Eulogio Rasing, MooYoung Lim,
Indrawan Sukarya, Trung Tran, Dendi Dermawan, Sayompu Inchang, Grace Gu
Back row: Philip Wang, Rain Wang, Shawn Zhang, Mats Birkestal, Claes
Hollblom, JongHun Bae, HanSung Oh, York Yang
As a part of this push and to update the knowledge of surface
drill rigs produced in Nanjing and Japan factories, the SDE divi-
sion hosted a one-week seminar in Nanjing factory, from May
27th to 31st.
It was an interaction and conversation based session, and topics
covered included product information regarding the PowerROC
family, SDE Marketing Communications, MO system and other
related topics. Also, with the help of CC China, a customer visit
on PowerROC D55 in an iron ore quarry was organized.
This was also a great opportunity for the CCs from abroad to
have a direct contact with the colleagues from Nanjing PC and
also to have frsthand information on the rigs developed in China.
Apart from the knowledge sharing, the seminar also strength-
ened further the CC and PC relationship. The in-person conversa-
tions and discussions will defnitely have a positive impact on the
future communications and business.
Judy Zhu
Communications Professional,
Surface Drilling
PowerROC seminar in Nanjing PC
With a dynamic product portfolio which caters
to an array of surface drilling applications,
we at SDE continuously strive to stay ahead
of the curve.
Surface News No.3 - July 2013 8
NEW MARKETING COMMUNICATIONS MATERIAL
Surface drilling and
mobile crushing
Fifth Edition 2013
Reference book, 5th edition!
11 new technical articles
18 new case studies!
Available to order in Print Shop
PowerROC D55 and PowerROC T25
PowerROC D55 sales leafet in
French in Printshop
PowerROC T25 DC technical
specifcation in Printshop
PowerROC T35
Roll-ups in Printshop
PowerROC T35E
New photos of PowerROC T35 E
in Multimedia Gallery
FlexiROC T20 R (courtesy MR Sweden)
Photos available on multimedia galley
Movie available on request
You Tube
Surface News No.3 - July 2013 9