Name: _________________________________________ Subj. /Sec.

: ______________________ Day/Time: ________________

I. Identification
1) The network made up of the company !upp"ier! di!tributor! and u"timate"y cu!tomer! who #partner$ with
each other to impro%e the performance of the entire !y!tem.
&) ' contractua" %ertica" marketin( !y!tem in which a channe" member ca""ed a franchi!er "ink! !e%era" !ta(e! in
the production)di!tribution proce!!.
*) Stockin( the product in a! many out"et! a! po!!ib"e.
+) ,i%in( a "imited number of dea"er! the e-c"u!i%e ri(ht to di!tribute the company.! product! in their territorie!.
/) The u!e of more than one but fewer than a"" of the intermediarie! who are wi""in( to carry the company.!
product!.
0) 1ana(in( up!tream and down!tream %a"ue)added f"ow of materia"! fina" (ood! and re"ated information
amon( !upp"ier! the company re!e""er! and fina" con!umer!.
2) The ta!k in%o"%ed in p"annin( imp"ementin( and contro""in( the phy!ica" f"ow of materia"! fina" (ood! and
re"ated information from point! of ori(in to point! of con!umption to meet cu!tomer re3uirement! at a profit
4) 5ombinin( two or more mode! of tran!portation.
6) The "o(i!tic! concept that empha!i7e! teamwork both in!ide the company and amon( the marketin( channe"
or(ani7ation! to ma-imi7e the performance of the entire di!tribution !y!tem.
18) ' !et of interdependent or(ani7ation! that he"p make a product or !er%ice a%ai"ab"e for u!e or con!umption by
the con!umer or bu!ine!! u!er.
11) ' "ayer of intermediarie! that perform! !ome work in brin(in( the product and it! owner!hip c"o!er to the fina"
buyer.
1&) 'n independent "o(i!tic! pro%ider that perform! any or a"" of the function! re3uired to (et their c"ient.! product
to market.
1*) 5hanne" containin( one or more intermediary "e%e"!.
1+) ' marketin( channe" that ha! no intermediary "e%e"!.
1/) ' di!tribution !y!tem in which a !in("e firm !et! up two or more marketin( channe"! to reach one or more
cu!tomer !e(ment!.
10) ' di!tribution channe" !tructure in which producer! who"e!a"er! and retai"er! act a! a unified !y!tem.
12) ' %ertica" marketin( !y!tem that coordinate! !ucce!!i%e !ta(e! of production and di!tribution not throu(h
common owner!hip or contractua" tie! but throu(h the !i7e and power of one of the partie!.
14) ' channe" con!i!tin( of one or more independent producer! who"e!a"er! and retai"er!.
16) ' %ertica" marketin( !y!tem in which independent firm! at different "e%e"! of production and di!tribution joint
to(ether throu(h contract! to obtain more economie! or !a"e! impact than they cou"d achie%e a"one.
&8) The cuttin( out of marketin( channe" intermediarie! by product or !er%ice producer! or the di!p"acement of
traditiona" re!e""er! by radica" new type! of intermediarie!.
II. Define
a. Di!tribution 5enter
III. 9numeration
a. Type! of Intermediarie!
b. * Type! of :ranchi!e
c. 1ajor ;o(i!tic! :unction
I<. Draw
a) 1u"tichanne" Di!tribution Sy!tem
b) 5u!tomer 1arketin( 5hanne"