BUSINESS MARKET

Khawaja Naveed Haider

073605-085
UNIVERSITY OF MANAGEMENT
AND TECHNOLOGY

http://www.umt.edu.pk

naveedtaji@gmail.com
 Contents
 Types Of Business Market
 Characteristics Of Business Market
 Buying Situations
 Buying Patterns Of Business Customer.

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What’s Business Market?
 It is the B2B Concept. (Business to
Business). In which a business deals
with another business. To understand
it, let’s discuss the purpose of it.
1. To make other goods and services
2. To resell to other business users or
consumer
3. To conduct the organization’s
operations like departments

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 Types Of Business
Market
 There’re certain types of business
market. So let’s start with their names.

1. Agricultural Market
2. The Reseller Market
3. Government Market
4. Service Market
5. Non Business Market
6. International Market

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 Agricultural Market
 The market in which agricultural sector is
involved is called agricultural market.
Pakistan, India, Srilanka etc., are the
agricultural market.
 In this, we purchase some inputs like
seeds, pesticides etc. First point of
purpose of business market is applying
here. Then we produce something like
wheat, flour and dough. Dairy farming and
livestock is also included in agricultural
market.
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 The Reseller Market
 It can be defined as the one who
purchase and sell it like agents,
middleman and wholesaler. In Lahore
Pakistan, Shahalam Market is the
biggest wholesale market of Asia.
There’s a turnover of about billions.

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 Government Market
 The three purposes can be put in
government market. If there’s
government hospital, it purchases
medicines for their doctors to give to
the patients. Here the third purpose is
applying.
 Jinnah Hospital Lahore and Punjab
Printing Press Lahore are the example
in which second purpose is fulfilling.
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 Service Market
 All those organizations who provide
services to their customers like
Immigration Consultancy or Study
Visa Consultancy or Law agencies.

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 Non Business Market
 The non profit oriented organizations
are the non business market. Their
chief objective is to work for the
welfare of the people. Edhi
Ambulance Service is the world’s
biggest ambulance service in
Pakistan. There are other like NGOs,
Mosque or Church etc.

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 International Market
 The process of import and export is included
in international market. If we see the world,
we will observe that china is becoming the
international market and getting a higher
share in the economy of other countries. It
can also be like that I import some garments
from china to Pakistan. Or it can also be like
that I export my products to other countries.

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Characteristics Of Business
Market
 In business market, demand is derived
from consumer market. If there’s demand
of bike in consumer market, the demand
of steel will also increase.
 The demand is inelastic. When you
increase price, demand is not going to
change. It can also be like if the price of
steel increases, bike price will also
increase and consumer demand will may
decrease.

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 Characteristics Of Business
Market
 The demand of business market is
widely fluctuating.
 The buyers of business market are
well informed. The one who’s gonna
buy something will see all the things
and products and as well as
alternatives. But remember one thing
that in this, we don’t make mass
marketing.
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 Types Of Buying
Situations
 There’re three types of buying situations.

1. New Task Buying

2. Straight Re-Buying
3. Modified Re-Buying

Let’s discuss them one by one. They’re so

simple.

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 New Task Buying
 When a user purchase a product or
thing first time, we call it new task
buying.
 It is like that I’m gonna introduce a
new product in the market so I must
be needing some raw material and
I’ll buy for the first time.

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 Straight Re-Buying
 It is like when you re order the same
thing is called straight re buying.
 I’m running a retail shop of garments
and I bought a suit which was very
attractive to the customers so I’d re
order to my wholesaler for the same
design suit.

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 Modified Re-Buying
 It is like when you re order the same
thing with some modifications or
changes is called modified re buying.
 You bought a separate shirt for your
garments retail shop. You re order
the same shirt with different colors or
with some changes in fabrics etc.

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 Buying Patterns Of
Business Customer
1. Purchase a product directly from the manufacturer normally.
2. Size of the order. Like bulk purchase etc.
3. Frequency of purchase. Like in what time span you purchase. 2
times in a week or 5 times in a month etc.
4. Nature of the relationship. (Long term relationship between buyer
and seller)
5. Length of negotiation period. Like how long you bargain.
6. Reciprocity arrangements. It is like “I’ll buy from you and you’ll
buy from me.”
7. Service Expectation Level. It is like when I’m buying from you for a
long time then I must be eligible for more incentives.
8. Leasing process. It’s like a financial institution like bank will buy a
product for you and you’ll pay the installments like PIA.

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 Thank you for your time
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