The Header: Just a brief summary of

what this issue of the magazine is all

about and how it differs from others,
identifying that it is a must have for the
target audience and enticing them to
buy it.
The Masthead: The masthead is big and
bold, it makes a statement which denotes
the rock genre, and the red signifies danger
and follows the rebellious stereotype of rock
fans. It is also an abbreviation of the word
enemy, the abbreviation suggesting youth
culture and non-conformity and the name
suggesting that this magazine thinks they
are an enemy of popular music, as do most
rock fans. It is also the same logo and
positioning they use with every issue so this
is a familiar brand they have created.
The Rule of Thirds/Layout and observation: Rule of thirds is applied
here; the hotspots point out important sections of the page such as
the main cover line and also the artists face. The main image is
covered and cluttered by other text and images, suggesting the
target audience are the wild and non-conformist group of rock and
other alternative music fans.
The Main Cover-Line: This cover-line in particular is
the biggest and most easily readable, instantly
telling the target audience that it is the main one
and related to the main image, it is also anchored
to the main image which supports this instant
assumption. All the cover-lines use the font and
colour which creates a house style for the magazine
and also branding if it is used this way in all other
issues of the magazine.
The barcode/date line/issue number/ price: Basic
feature of a magazine and is present here, these
are all needed for marketing and such if the
magazine actually want to sell any copies.
The Footer: Could also be referred to as a
strapline, is a small band of words at the
bottom that list magazine content, in this
scenario it identifies bands that will be present
in this issue, it is essential as the genre of the
bands will be a key indicator as to what genre of
music this magazine focuses on.
The Left Third: This magazine has
broken the convention by not
using the left third of the page for
the cover-lines, this fits the
magazines genre though as it
works with the non-conformist
and rebellious nature of rock
music.
The Cover-Mount: Sort of like the other
cover-lines but this one is purposely
formatted to look separate from the rest
to give the impression that this is extra
information, this will make the target
audience feel like they are getting more
than they paid for and satisfies their
needs as a consumer, they want as much
content out of this magazine as possible.
It is made to look spate by using a red
background while all other text is layered
onto the main image; it almost gives the
impression of a sticker that has just been
placed on top of the magazine.
The Main Image: As this shot is showing the artist from head to toe it could be considered as a long shot by definition, but we
can only see this much of him because of his body posture and the fact it is a high angle shot, if it were not for this we could
perhaps only be able to see from his head to his knees so it is arguably a medium long shot. Another important signifier of the
magazines genre is the mis-en-scene, we can clearly see that there is graffiti in the background which fits in with the rebellious
themes of rock music. Though everything else on this cover points towards rock, the magazine have actually subverted the
conventions of the genre by using an artist of the grime genre, this is okay though as his rebellious image and his known
branding for being non-conventional himself fits in with the image NME have created for themselves.