3 H Services Marketing Prof. Krishna Das Gupta 3 H B2B Marketing FTBF 3 H Marketing to Consumers at the BoP Prof. Sandip Anand 3 M Sales & Distribution Management FTBF 3 H Product & Brand Management Prof. Sandip Anand 3 H Integrated Marketing Communication Prof. M N Tripathi 3 M International Marketing FTBF 3 L Retail Management FTBF 3 M Stakeholder Marketing [1.5 credit] Prof. Subhasis Ray 1.5 H Customer Relationship Management Prof. Krishna Das Gupta 3 H Term IV Term V Strategic Marketing FTBF 3 Selling & Negotiation Prof. M N Tripathi 3 Pricing Management FTBF 3 H Term VI Grading Comments Overall Ranking okayish Please read blogs/ articles to learn beyond what is taught in class. Prof Ojha's & Biju Dominic's sessions helped me gain complete insight about the subject Must Good It is taken only for CV value- dont expect much SM/CRM - Must Good Maxim ensure that Prof Ojha takes a few classes - Must Good Need to pay attention & come regularly to classes to understand him. He is a good teacher - just needs to be understood must Depends on number of students Take only if interested in media communication. His teaching methods are archaic but will help u gain some insight. Take only if visiting faculty's CV looks good Another niche subject. Depends on your levels of interest and list of companies planning to come to Xuberance Good Any subject by this Prof. is must take For those majoring in Mark Good Take either this or Services marketing SM/ CRM Term IV Term V Important subject for future Term VI Challenges and Opportunities for Marketers in 21st century (COM) Faculty: Mr Chandradeep Mitra Founder & CEO PipalMajik & Anvetion Consulting Good Teacher- gives relevant examples & case study Behaviour Architecture (BARC) Faculty: Mr. Biju Dominic Must: One of the best "experience" you'll have on campus Recommendations Positioning: The Battle For Your Mind by Al Ries Marketing Warfare by Al Ries, Jack Trout The Hidden Persuaders by Vance Packard The Want Makers: Inside the World of Advertising: How They Make You Buy by Eric Clark We Are Like That Only: Understanding The Logic Of Consumer India by Rama Bijapurkar Mother Pious : Lady Making Sense Of Everyday India by Santosh Desai Barbarians At The Gate by Burrough Bryan, Helyar John Fooled by Randomness: The Hidden Role of Chance in life and in the Markets by Nassim Nicholas Taleb Outliers by Malcolm Gladwell Strategic Market Management - David A. Aake Marketing Research : Text And Cases - Rajendra Nargundkar The Rural Marketing Book Pradeep Kashyap and Siddhartha Raut Sales And Distribution Management : An Indian Perspective - Pingali Venugopa MARKETING MANAGEMENT : CASES AND CONCEPTS - Nikhilesh Dholakia Why We Buy - The Science of Shopping - Paco Underhill Tipping Point Malcolm Gladwell Blink Malcolm Gladwell We are like that only- Rama Bijapurkar...nothing talks about India better 22 Immutable laws of Marketing Buyology,Brandwashed,etc by Martin Lindstrom Blogs http://passionateinmarketing.com/ http://www.trendsspotting.com/ http://www.marketingprofs.com/ https://archive.ama.org/archive/ResourceLibrary/Pages/common-marketing-terms.aspx Fooled by Randomness: The Hidden Role of Chance in life and in the Markets by Nassim Nicholas Taleb