About Bijapur

Bijapur city, officially Vijapura, is the district headquarters of Bijapur District of Karnataka state. It is
also the headquarters forBijapur Taluka. Bijapur city is well known for its historical monuments of
architectural importance built during the rule of the Adil Shahi dynasty. Bijapur is located 530 km
northwest of Bangalore and about 550 km inland from Mumbai, and 384 km west of the city
of Hyderabad.
Bijapur's urban population as per 2011 census is 326,000, perhaps the 9th biggest city in Karnataka.
Bijapur Mahanagara Palike(BMP) is the newest Municipal Corporation formed under the KMC act
along with Shimoga and Tumkur Municipal Corporations. The other existing city corporations in
Karnataka state in descending order of population are Bengaluru, Hubli-
Dharwad, Mysore, Gulbarga, Belgaum, Mangalore, Davangere and Bellary. Administratively, Bijapur
district comes underBelgaum division along
with Bagalkote, Belgaum, Dharwad, Gadag, Haveri and Uttara Kannada (Karwar) districts.
The city was established in the 10th-11th centuries by the Kalyani Chalukyas and was known
as Vijayapura (City of victory). The city was passed to Yadavas after Chalukya's demise. The city
came under the influence of the Khilji Sultanate in Delhi by the late 13th century. In 1347, the area
was conquered by the Bahmani Sultanate of Gulbarga. By this time, the city was being referred as
Vijapur or Bijapur. Bijapur, Karnataka. Ironically the name Beejpur literally means replete with seeds
in Sanskrit, meaning Pomegranate.
Geography and climate[edit]
[hide]Climate data for Bijapur
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Average high C (F)
29.2
(84.6)
32.8
(91)
35.9
(96.6)
37.9
(100.2)
37.5
(99.5)
34.0
(93.2)
31.1
(88)
31.0
(87.8)
31.1
(88)
31.0
(87.8)
29.5
(85.1)
29.0
(84.2)
32.5
(90.5)
Average low C (F)
15.5
(59.9)
17.6
(63.7)
22.6
(72.7)
24.0
(75.2)
25.0
(77)
23.0
(73.4)
22.2
(72)
22.0
(71.6)
22.7
(72.9)
20.2
(68.4)
16.7
(62.1)
13.0
(55.4)
20.37
(68.69)
Rainfall mm (inches)
8.6
(0.339)
3.1
(0.122)
6.0
(0.236)
10.0
(0.394)
16.2
(0.638)
61.1
(2.406)
77.1
(3.035)
74.5
(2.933)
62.0
(2.441)
51.6
(2.031)
27.2
(1.071)
3.5
(0.138)
400.9
(15.784)
[citation needed]

Bijapur has a semi-arid climate.It is located at 16.83N 75.7E.
[6]
It has an average elevation of
606 metres (1988 ft).
Demographics(Population)[edit]
Bijapur City has more than 3 lakh population as per census 2011. The population of the entire district
is more than 21 lakh. Around 20% of the people habitation is found in the urban regions(Bijapur, Indi
etc.) the rest of the 80% are in rural areas. Males constitute 51% of the population and females 49%.
Bijapur has an average literacy rate of 84%, higher than the national average of 74%; with male
literacy of 89% and female literacy of 78%. 12% of the population is under 6 years of
age. Kannada is the major language spoken here.
The area is very cosmopolitan with influences from several regions. People from different regions of
the country including Maharashtra, Gujarat and Rajastan have settled here since the last few
decades. This is also the divide between the northern Indo-Aryan language of Marathi, and the
southern Dravidian language, Kannada.
[7]

Transport[edit]
Roadways
Bijapur is geographically & strategically well connected through major cities by four lane NH-
13(Solapur-Mangalore)(now NH50), NH-218(Hubli-Humnabad) and other state highways. Bijapur is
a big road transport hub and its state run bus transport division has 6 depots/units and comes under
North East Karnataka Road Transport Corporation (NEKRTC) headquartered at Gulbarga. The
division plys many premium multi axle coaches, sleeper coach, sitting push back coach with AC and
Non AC with makers like Volvo,Mercedes Benz, Isuzu Tata Motors, Ashok Leyland, Mitsubishi etc.
services to Bengaluru, Mumbai, Pune, Hyderabad, Mangalore, Mysore, Hubli, Belgaum and other
major cities.
VRL Logistics, a major logistics company in India headquartered at Hubli, also runs premium to
affordable bus services to various parts of the country. Namely, around 15 buses to Bengaluru, 5
buses to Mumbai on a daily basis etc.
Railways
Bijapur railway station is connected by a broad gauge railway (Gadag-Hotgi railway line) to Hotgi
junction near Solapur railway station and Kurduvadi railway station on Central Railway towards the
north and to Bagalkot and Gadag junction on South Western Railway towards the south. Bijapur is
connected with direct trains to Solapur, Bagalkot, Gadag,Dharwad, Bellary, Yeshwantpur
(Bengaluru), Hubli, Mumbai, Hyderabad and Ahmedabad.Bijapur comes under Gulbarga division
of South Western Railway (SWR)
Direct railway line to Gulbarga and Belgaum
Bijapur - Shahabad is a proposed new railway line (via Devar Hippargi, Sindgi, Jewargi) and was
sanctioned in the state budget of 2010-11.
[citation needed]

Bijapur - Shedbal is a proposed new railway line (via Tikota, Athani, Shedbal) survey has been
completed and submitted to South Western Railway Hubli
GoK's intention to develop Bijapur Gulbarga belt as a cement & steel hub, has created a need for a
direct railway line between Bijapur and Shahabad. This would also be able to carry coal from the
Jharkhand and Singareni colleries for NTPC's 4000 MW Power Project in Kudagi (Basavana
Bagewadi Taluk). The Bijapur-Shahabad line would run 156.60 km and be under the South Western
Railway. Partial private sector financing is required; however, state government will contribute two-
thirds of the project cost of the railway line, which is estimated at Rs. 1,200 crore over the first five
years, in a role as an investor in return for a share in the profits.
Similar proposal has been made for sugar belt on the Bijapur Athani Belgaum new line, which will
also provide shorter connectivity from Goa to Solapur, Gulbarga, Bidar, Nagpur,Kolkata. The line
would run 112.3 km and be under South Western Railway, if project is taken into consideration it will
be on 50:50 cost sharing basis on both state and railways
Air Transport
Bijapur Airport (Kannada: ) is an airport that will serve the city of Bijapur
in Karnataka, India. Under a public-private partnership agreement, the airport will be built on 727-
acre (2.94 km
2
) plot of land at Madabhavi village near Bijapur. The Karnataka government has
contracted MARG Limited, a diversified construction business, to develop the airport.
[8][9]

The airport will feature a terminal building of 2500 square metres, with a handling capacity of 100
passengers at peak hour. Its runway will have an area of 51,000 square metres, which would be
sufficient room to support a variety of aircraft. Other features included in the airport will be hangars,
aprons, taxiways, parking lots, ground support equipment, a fuel form, a fire station, and air traffic
control tower 15 metres high.
Education[edit]
Bijapur is emerging as a hub for professional education. Previously (i.e. before the 1980s) there
were very few professional educational institutions. Along with the professional colleges there are
many colleges which provide under-graduate and post-graduate degrees in the faculty of applied
science, pure science,social-sciences and humanities.
Engineering colleges are affiliated to Visvesvaraya Technological University viz, B.L.D.E.A's V.P. Dr.
P.G. Halakatti College of Engineering and Technology and SECAB College of Engineering and
Technology
Al Ameen Medical college is affiliated to Rajiv Gandhi University of Health Sciences.
[10]
BLDEA's
B.M.Patil Medical College,Hospital and Research Centre is a deemed university recognized by
UGC. Other professional colleges run by BLDE Association are BLDEA's college of pharmacy and
college of Nursing sciences affiliated to RGUHS.
Many of colleges except professional are affiliated to Rani Chennamma University Belagavi
viz, B.L.D.E.A'S A.S.PATIL COLLEGE OF COMMERCE(Autonomous)MBA Programme, Bijapur.
Rani Chennamma University has a Post-Graduation Centre at Bijapur also.
First women's university in the state of Karnataka is located at Bijapur. Various post-graduate
courses like MBA, MCA are conducted here. Additionally Bijapur boasts of the onlySainik school in
the whole state. This is a residential school preparing cadets for the Defence forces. And there many
private computer training institutes providing good computer education like NIIT,Aptech,ISCT etc.
The Bijapur district is known for its mosques, structural monuments, art and architectural heritages,
archaeological sites and cave temples. With the objective to spread education in this area, Karnatak
University opened its Post-Graduate Centre in 1993.


About North Karntaka
North Karnataka is known for its freedom fighters, social reformers, Hindustani musicians and
figures in literature, law, science and technology. It has many Jain monuments from
the Kadambas, Rashtrakutas, Badami Chalukyas, Kalyani Chalukyas, Sevuna
andVijayanagara periods (Karnataka Through Centuries).
[1]
Aihole is known as the cradle of
Hindu rock architecture with over 125 temples and monuments, including Rashtrakuta monuments at
Lokapura, Bilgi and Kuknur; Kalyani Chalukyas monuments built in the Gadag style atLakkundi,
Gadag and the Koppal District and the Vijayanagar empire temples at Vijayanagara. Badami
Chalukyas monuments at Pattadakal, Aihole, and Badami are also well-known. Hampi, in the Bellary
District, has some 54 World Heritage monuments and 650 national monuments.
Proposed site area
Bijapur map

Proposed in site in India map


Proposed
site
Indian wine industry
123
753
53
323
2010 2020
Indian Wine Market
(INR Cr)
Imported Domestic
Source - Industry Sources, Technopak Analysis
175 1075
Uncorking the Opportunities
Introduction
Indian terrain wins hands down in terms of the global grape productivity index, as evidenced by the per
hectare production, which is
almost three times the world average. In 2010, the average world productivity stood at 9 metric tons, or
MT, per hectare, while India
alone clocked an impressive 26 MT per hectare. The sad part of the productivity story is the negative
growth of -1% year-over-year,
from 2000 to 2010; however the area under cultivation and production recorded a positive CAGR of 8%
and 7% respectively. The total
grape production in India is approximately 2.3 million MT with a cropped area of approximately 88,000
hectares. Out of this total
production, less than 2% is utilized for wine production.
Wine-specific grape varieties such as French Sauvignon Blanc, Californian Chenin Blanc, Zinfandel, and
Riesling are new to the Indian
soil and have only been introduced by leading wine manufacturers in the past decade. Indian farmers
are also experimenting now and
adopting wine-specific varieties as these fetch them comparatively better returns compared to normal
variants. As the demand
increases in coming years from retail and institutional segments, the farmers are poised to convert their
grape farms into vineyards.
Indian Wine Market Many More Cases to be Corked
In a country with a billion plus population, only a few million consume wine. It is estimated that wine in
India has penetrated only 1-2
million individuals, thus resulting in a very low per capita consumption at the national level. The global
per capita consumption of wine is
estimated at 4 liter per annum while the Indian figure stands at 4.6 milliliter, or ml, as per government
sources. According to industry
estimates, the per capita consumption has gone up and is estimated to be 9-10 ml per annum.
The overall Indian wine market can be estimated at 9.75 lakhs cases1
, or
INR 175 crore (USD 31.59 million) at wholesale price, and is growing at a
CAGR of 20-25%. The overall market can be bifurcated into domestic
and imported markets which account for 70% and 30%, respectively. The
Indian wine landscape can also be bisected in terms of sales channels,
into retail and institutional sales, which account for 60% and 40%,
respectively.
While wines with foreign origins are managing to attract customers Indian
wines are not far behind, offering a similar experience at affordable price
points. It is estimated that local wines will maintain a market share of
70% for at least the next 8-10 years. Currently, Indian wine retail markets
are flourishing with many foreign origin brands, some of which include
Bird in Hand, Sacred Hill, Gerard Bertrand, Framingham, Castello di
Bossi, Callabriga, and Two Oceans. For the Indian wine retail market, the imported wine origins can
broadly be classified into the Old
and New world, with the former including countries like France, Italy, and Portugal, while the latter
includes geographies such as
Australia, South Africa, Argentina, and New Zealand.
Wine Retailing The Road Less Travelled
Wine retailing in India is still a mystery; retailers need to understand that the Indian palate is not
accustomed to wine and therefore,
consumer education is a must. Once the consumer is convinced and satisfied with the taste he is bound
to adapt to the product. Apart
from brown and white spirits, there are many additional aspects associated with wine such as type, year
of harvest, grape variant,
origin, and brand which need to be communicated to the consumer in educative ways at the time of
purchase. Apart from these direct
aspects, food pairing and ways to consume wine are also areas for increasing awareness.
It is commonly seen that the introductory purchase of wine happens through an organized format, but
once consumers are well-versed
with wine they do not mind buying it from any format. Proper consumer knowledge serves as the
primary sales trigger and
organized retailers are capable of capitalizing on the same. Among organized retailers, only a few such
as SPAR, Spencers, Food
Hall, and FoodWorld Gourmet have somehow managed to solve the mystery and cashed in on the
opportunity.

1
1 Case includes 10 bottles of ~ 750 ml volume accounting for 9 liters of Wine25%
22%
35%
18%
Alcoholic Segment Sales Split
Wine Beer Brown Spirits White Spirits & RTD
Source - Industry Sources, Technopak Analysis
Imported
30%
Domestic
70%
On average, such organized retail stores sell 1000-1200 bottles of wine per month, accounting for INR.1-
1.25 crore (USD 0.18 0.23
million) in sales annually. As per one estimate, the liquor segment accounts for annual sales of INR 5-5.5
crore (USD 0.90 0.99
million) . Wine is one of the fastest growing alcoholic beverage segments accounting for 25% of the total
alcoholic beverage sales from
organized retail outlets.
Apart from these organized retail segments, there
are few premium spirits stores dedicated to
alcoholic beverages such as High Times (DSIIDC
government shop), House of Spirits, The Liquor
Store, etc. These stores post higher sales than
organized retailers like Spencers and SPAR as
these are dedicated stores and attract specific
customers. Apart from these organized stores a
huge chunk of wine sales are through unorganized
stores which account for a substantial share.
The new phenomenon of wine-based food service
restaurants and cafes (such as Vinoteca and Ivy
Wine Caf & Bistro) are gaining strength in India,
though the penetration is limited to top 3-4 cities and some of the major tourist destinations. Apart
from these major consumption
centers, wine companies are also trying outlets in nearby rural areas or vineyards, with the objective of
expanding sales and increase
brand awareness (such as Ivy family restaurant & wine bar Narayangaon). The concept of Wine and
Dine mainly works through
educating the customer about the appropriate wine, followed by a suitable food option. These formats
also incorporate a sophisticated
ambience to augment the wine consumption mood. As per industry estimates, over 70% of the footfalls
at these outlets are female
walk-ins. These food service formats have received an overwhelming response and have planned
expansions to other major
consumption centers. On average, a wine-based food service caf retails 1500-1800 wine bottles per
month. The average price of
domestic wine at such cafs ranges from INR 150-1500, while that of imported wine ranges from INR
1500-2500. The fastest-selling
domestic wines in any typical wine-based food service outlet range in price from INR 600-750 while
imported wines are between INR
1500 and INR 1800. The sales split is 80:20 between domestic and imported wines. The basic advantage
of these wine-based food
service outlets is the serving size; a consumer is not forced to procure a whole bottle and can taste a
glass of wine before making the
final purchase. To increase awareness and penetration some of the leading wine cafs also allow 2-3
free wine tasting sessions to
inspire new consumers.
In Conclusion
While wine retail is catching up with the Indian consumer, the per capita consumption still needs to
increase. The sector displays ample
opportunities, as wine in India has just arrived and consumer acceptance is assured. It can be easily
derived that wine retailing is an
organized phenomenon and that consumers will prefer to purchase wines from organized retail formats.
Apart from organized stores,
food service restaurants and institutional segments are promising outlets. There are still many state
level licensing challenges but the
Indian government has identified wine as a booming sector and has extended support in terms of
subsidizing processing facilities and
reducing VAT. By analyzing the alcohol consumption of the Indian consumer, it can be said that
traditionally consumers were more
inclined towards spirits and beer, while wine has been steadily gaining acceptance. This tendency can
also be attributed to availability
and affordability and lack of proper retail channels. India has witnessed a huge increase in wineries
supporting the production and
distribution mechanism; there is now a clear-cut need for world class wine retail infrastructure.
Authored By:
Pratichee Kapoor (Associate Vice President, Food services & Agriculture)
Aneesh Saraiya (Senior Consultant, Food services & Agriculture)
http://www.technopak.com/files/Uncorking_the_Opportunities.pdf
123
753
53
323
2010 2020
Indian Wine Market
(INR Cr)
Imported Domestic
Source - Industry Sources, Technopak Analysis
175 1075
Uncorking the Opportunities
Introduction
Indian terrain wins hands down in terms of the global grape productivity index, as evidenced by the per
hectare production, which is
almost three times the world average. In 2010, the average world productivity stood at 9 metric tons, or
MT, per hectare, while India
alone clocked an impressive 26 MT per hectare. The sad part of the productivity story is the negative
growth of -1% year-over-year,
from 2000 to 2010; however the area under cultivation and production recorded a positive CAGR of 8%
and 7% respectively. The total
grape production in India is approximately 2.3 million MT with a cropped area of approximately 88,000
hectares. Out of this total
production, less than 2% is utilized for wine production.
Wine-specific grape varieties such as French Sauvignon Blanc, Californian Chenin Blanc, Zinfandel, and
Riesling are new to the Indian
soil and have only been introduced by leading wine manufacturers in the past decade. Indian farmers
are also experimenting now and
adopting wine-specific varieties as these fetch them comparatively better returns compared to normal
variants. As the demand
increases in coming years from retail and institutional segments, the farmers are poised to convert their
grape farms into vineyards.
Indian Wine Market Many More Cases to be Corked
In a country with a billion plus population, only a few million consume wine. It is estimated that wine in
India has penetrated only 1-2
million individuals, thus resulting in a very low per capita consumption at the national level. The global
per capita consumption of wine is
estimated at 4 liter per annum while the Indian figure stands at 4.6 milliliter, or ml, as per government
sources. According to industry
estimates, the per capita consumption has gone up and is estimated to be 9-10 ml per annum.
The overall Indian wine market can be estimated at 9.75 lakhs cases1
, or
INR 175 crore (USD 31.59 million) at wholesale price, and is growing at a
CAGR of 20-25%. The overall market can be bifurcated into domestic
and imported markets which account for 70% and 30%, respectively. The
Indian wine landscape can also be bisected in terms of sales channels,
into retail and institutional sales, which account for 60% and 40%,
respectively.
While wines with foreign origins are managing to attract customers Indian
wines are not far behind, offering a similar experience at affordable price
points. It is estimated that local wines will maintain a market share of
70% for at least the next 8-10 years. Currently, Indian wine retail markets
are flourishing with many foreign origin brands, some of which include
Bird in Hand, Sacred Hill, Gerard Bertrand, Framingham, Castello di
Bossi, Callabriga, and Two Oceans. For the Indian wine retail market, the imported wine origins can
broadly be classified into the Old
and New world, with the former including countries like France, Italy, and Portugal, while the latter
includes geographies such as
Australia, South Africa, Argentina, and New Zealand.
Wine Retailing The Road Less Travelled
Wine retailing in India is still a mystery; retailers need to understand that the Indian palate is not
accustomed to wine and therefore,
consumer education is a must. Once the consumer is convinced and satisfied with the taste he is bound
to adapt to the product. Apart
from brown and white spirits, there are many additional aspects associated with wine such as type, year
of harvest, grape variant,
origin, and brand which need to be communicated to the consumer in educative ways at the time of
purchase. Apart from these direct
aspects, food pairing and ways to consume wine are also areas for increasing awareness.
It is commonly seen that the introductory purchase of wine happens through an organized format, but
once consumers are well-versed
with wine they do not mind buying it from any format. Proper consumer knowledge serves as the
primary sales trigger and
organized retailers are capable of capitalizing on the same. Among organized retailers, only a few such
as SPAR, Spencers, Food
Hall, and FoodWorld Gourmet have somehow managed to solve the mystery and cashed in on the
opportunity.

1
1 Case includes 10 bottles of ~ 750 ml volume accounting for 9 liters of Wine25%
22%
35%
18%
Alcoholic Segment Sales Split
Wine Beer Brown Spirits White Spirits & RTD
Source - Industry Sources, Technopak Analysis
Imported
30%
Domestic
70%
On average, such organized retail stores sell 1000-1200 bottles of wine per month, accounting for INR.1-
1.25 crore (USD 0.18 0.23
million) in sales annually. As per one estimate, the liquor segment accounts for annual sales of INR 5-5.5
crore (USD 0.90 0.99
million) . Wine is one of the fastest growing alcoholic beverage segments accounting for 25% of the total
alcoholic beverage sales from
organized retail outlets.
Apart from these organized retail segments, there
are few premium spirits stores dedicated to
alcoholic beverages such as High Times (DSIIDC
government shop), House of Spirits, The Liquor
Store, etc. These stores post higher sales than
organized retailers like Spencers and SPAR as
these are dedicated stores and attract specific
customers. Apart from these organized stores a
huge chunk of wine sales are through unorganized
stores which account for a substantial share.
The new phenomenon of wine-based food service
restaurants and cafes (such as Vinoteca and Ivy
Wine Caf & Bistro) are gaining strength in India,
though the penetration is limited to top 3-4 cities and some of the major tourist destinations. Apart
from these major consumption
centers, wine companies are also trying outlets in nearby rural areas or vineyards, with the objective of
expanding sales and increase
brand awareness (such as Ivy family restaurant & wine bar Narayangaon). The concept of Wine and
Dine mainly works through
educating the customer about the appropriate wine, followed by a suitable food option. These formats
also incorporate a sophisticated
ambience to augment the wine consumption mood. As per industry estimates, over 70% of the footfalls
at these outlets are female
walk-ins. These food service formats have received an overwhelming response and have planned
expansions to other major
consumption centers. On average, a wine-based food service caf retails 1500-1800 wine bottles per
month. The average price of
domestic wine at such cafs ranges from INR 150-1500, while that of imported wine ranges from INR
1500-2500. The fastest-selling
domestic wines in any typical wine-based food service outlet range in price from INR 600-750 while
imported wines are between INR
1500 and INR 1800. The sales split is 80:20 between domestic and imported wines. The basic advantage
of these wine-based food
service outlets is the serving size; a consumer is not forced to procure a whole bottle and can taste a
glass of wine before making the
final purchase. To increase awareness and penetration some of the leading wine cafs also allow 2-3
free wine tasting sessions to
inspire new consumers.
In Conclusion
While wine retail is catching up with the Indian consumer, the per capita consumption still needs to
increase. The sector displays ample
opportunities, as wine in India has just arrived and consumer acceptance is assured. It can be easily
derived that wine retailing is an
organized phenomenon and that consumers will prefer to purchase wines from organized retail formats.
Apart from organized stores,
food service restaurants and institutional segments are promising outlets. There are still many state
level licensing challenges but the
Indian government has identified wine as a booming sector and has extended support in terms of
subsidizing processing facilities and
reducing VAT. By analyzing the alcohol consumption of the Indian consumer, it can be said that
traditionally consumers were more
inclined towards spirits and beer, while wine has been steadily gaining acceptance. This tendency can
also be attributed to availability
and affordability and lack of proper retail channels. India has witnessed a huge increase in wineries
supporting the production and
distribution mechanism; there is now a clear-cut need for world class wine retail infrastructure.
Michel porter analysis
Farmer profile
Company analysis
Ownership
Management structure
Value chain
Product profile
Marketing plan
Financial plan
Operation plan