JEAN WISKOWSKI, MBA jean.wiskowski@gmail.

com 908-391-9800
www.linkedin.com/in/jeanwiskowski West Orange, NJ 07052

EXECUTIVE SUMMARY
STRATEGIC CMO/SENIOR MARKETING EXECUTIVE with track record of leading and
transforming marketing organizations and incorporating data-driven and research-
based decision making into marketing operations. Adept at steering multiple
branding/repositioning programs and building best-in-class marketing departments.
Selected successes:
Group Insurance industry expert and conference presenter recruited to lend
strategic support for a 150-member national sales team with product
training, client presentations and development of all sales support tools.
Maintained a 98+% client satisfaction rating for 6 consecutive years.
Built annual employer and employee enrollment/retention communications
that led to a 32% enrollment increase across 100 accounts with 50 to 1
million lives each in 2013.
Expertise

Strategic Marketing
Leadership
Brand Management
Change Agent
Communications
Management
Digital Strategy
Marketing Research &
Data Analytics
Insurance /Asset
Management
Advertising/PR
Staff Development

PROFESSIONAL EXPERIENCE
PRUDENTIAL FINANCIAL, Roseland, NJ 2004 Present
VP Sales Strategies, Group Insurance (2013 Present)
Drive the strategy and execution of Group Insurance's value proposition through marketing communications
targeted for both employers and employee enrollment/retention. Train 100+ sales and account managers on
crafting complex messaging for consultative selling propositions that deliver value to brokers and clients. Build
internal cohesion by providing input from distribution partners and customers that inform product, pricing,
processes and people.
Selected Achievements:
In first 6 months in the position, served as a critical contributor in finalist presentations with C-level decision
makers that resulted in an $11 million contract and increased pipeline activity.
Lead Distribution Advisory Council that addresses pricing, trends, product mix and competitive intelligence.
As a strategic resource for the Key Account Program, provide multi-faceted, customer-specific messaging and
positioning for account retention and growth.
Manage all sales/ account management business content for the annual national sales conference.
Program Lead for the cross-business Pru Pathways, offering financial wellness seminars as a value-add service.

Chief Marketing Officer, Group Insurance Marketing, (2004 2013)
Recruited to MarCom-VP to build the internal marketing organization leading to a promotion to Divisional VP and
CMO. Transformed marketing organization and developed annual strategic marketing plan, providing executive-
level direction for the full line of Group Insurance Protection products to rebuild internal credibility and strengthen
new brand. Directed and revamped branding, marketing strategy and research, internal/external
communications, website, digital strategy, analytics, e-business, event planning, sales support tools, and
proposals. Led 11 direct reports with expansion to a total of team 80 over 10 years that included corporate,
affinity and association marketing teams. Developed/managed a $15M marketing budget, $3M corporate
advertising budget and all forecasting. Determined allocation of a $2.7 million sponsorship/charitable fund.
Selected Achievements:
Created flexible work environment that promoted innovation, minimized attrition, and positioned high-
performing staff for advancement; coached/mentored team members into promotional opportunities.
As Group Insurance thought leader, influenced client, broker, employee and industry perceptions of the brand.
Built in-house ad agency, realigned talent, and delivered quality print/digital collateral on time/under budget.
Attained 98%+ client satisfaction score for 6 consecutive years with a 100% rating by top strategic accounts.
As a strategic partner, defined voluntary and enrollment marketing capabilities. Created annual client-specific
communications/messaging that increased enrollment 32% for 100 accounts ranging from 50-1M employees.
Incorporated engaging digital tools such as Avatar, video, microsite and social media elements; used market
research and data analytics to drive decision making and understanding of customers and competition.
Created a digital and social media strategy with an executable data-driven roadmap.
Re-gained marketing organization credibility with an initial redesign and launch of 100+ pieces of new
collateral; subsequently led 2 additional rebranding campaigns to align with division and corporate imaging.
Implemented 2012 workflow tool; increased stakeholder collaboration, messaging consistency and productivity.


Jean Wiskowski, MBA jean.wiskowski@gmail.com Page 2


MERRILL LYNCH & COMPANY, Plainsboro, NJ 1991 2004
Director, Marketing (2001 2004)
Promoted to oversee MarCom and initiate value-added programs for all channels (domestic and offshore mutual
funds, private portfolio group, institutional products, variable annuities, 529 accounts and alternative
investments). Managed competitive intelligence and spearheaded launch of web development and e-business
platform. Provided branding, repositioning, and strategic marketing support, including effective rebranding
throughout transition to Merrill Lynch Investment Managers (MLIM), partnering with executive management to
frame and articulate entire brand management philosophy change. Managed 6 direct reports with a total team of
30 within an in-house agency framework. Traveled extensively with sales, led new product launches and trained
thousands of financial consultants on new products.
Selected Achievements:
Instrumental partner collaborating with each of Merrill Lynchs channel heads to drive sales: Consistently
increased market share while improving customer retention.
Authored strategic marketing plans with go-to-market campaigns and laser-focused product messaging;
devised benchmarked deliverables and successfully executed on plans, delivering exemplary results.
Strategically supported product launches, road shows, web presence, and collateral development.
Delivered pre-sales support and provided effective thought leadership materials.
Directed in-house ad agency; articulated strategic vision and branding direction.
Defined and performed cost-benefit analyses, conducted strategic assessments, and assured marketing
initiatives aligned with business development goals.
Incorporated market research, competitive analysis and industry trends; translated consumer attitudes into
new branding directions.
Oversaw creation of tactical plans (sales/promotional tools, conferences, PR, media, web strategy, etc.).
Led the in-sourcing of the sales event planning, significantly reducing costs; staffed to 3 full-time resources.
Ensured staff flawlessly executed multiple annual domestic and international events for up to 300 attendees.

Director, Employee Marketing & Administration, MLAM (2000 2001)
Tapped by SVP of HR to establish employee communications department, create MarCom policies, and support
change management initiatives. Led a team of 10 direct reports; redefined new centralized desktop publishing
group and brought DTP work in-house.
Selected Achievements:
Initiated and implemented e-learning program that slashed training costs by $500K+ per year by augmenting
classroom learning with the companys first, formal web-based training program with 20-25 initial courses.
Attained profitability within 6 months and reduced expenditures by $200,000 annually.
Sourced vendor to develop e-learning platform; oversaw promotional marketing collateral development.
Renegotiated expenses and met aggressive 25% reduction on a $15M human resources budget.

Director, Offshore Funds Marketing (1997 2000)
Reporting to both marketing and sales leadership, successfully grew MLIMs nascent offshore funds business,
establishing marketing/sales teams and identifying new brokerage channel. Increased assets under management
exponentially.
Selected Achievements:
Created 25+ individual marketing plans for offshore funds, coordinating cohesive design/implementation.
Launches raised between $100M and $1B.
More than doubled assets in 12-month timeframe (new funds via company acquisition and new fund launches).
Orchestrated brand integration of Mercury Asset Management, an acquired UK firm with 60 new mutual funds.
Directed research and conducted focus group testing to determine Mercury vs. Merrill Lynch branding for
funds.
Traveled internationally with sales, led new product launches and trained 1,000 financial consultants.
Led creative design and launch of new web site for Offshore Mutual Funds. Increased to 10K hits/month within
6 months.






Jean Wiskowski, MBA jean.wiskowski@gmail.com Page 3


EDUCATION
MBA, Finance B.S., Marketing, Fairleigh Dickinson University, Teaneck, NJ
Miller Heiman Consultative Selling Sales & Account Management training, 2013
CREDENTIALS
Series 7, 26 licensed
Certified Continuing Education Instructor in 50 states
SELECTED PRESENTATIONS
Quoted: Press Release for Benefits and Beyond: Delivering the Benefits Message Theme, 8/13/14

Participant: Special Olympics Prudential Lead Sponsor - included Canine Companion Assistance dogs as part of
the program, 6/18/14

Presenter: LIMRA Marketing and Research Conference - Research Thought Leadership for Business Market
Impact, 5/28/14

Presenter: Institutional Society of Certified Employee Benefit Specialists - Benefits and Beyond Research, 5/15/14

Presenter: Argyle Executive Forum CMO Panel Discussion, 10/16/2013

Presenter: 25th Annual Benefits Forum & Expo Benefits Communication, 9/23/13
PROFESSIONAL AFFILIATIONS
LIMRA Research Board 2004-Present, Board Member, Canine Companions for Independence, 2012-Present
Prudential Chair, Distribution Advisory Council, 2013-Present; Thought Leadership Council 2009-Present;
Marketing Council, 2009-2013
Council for Disability Awareness, Marketing Committee, 2009-2013