Assignment 2 Case Study

Description Marks out of Wtg(%) Due date

Assignment 2 100.00 25.00 22
nd
October 2014
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This assignment must be your own work. It is acceptable to discuss Course Content section
with others to improve your understanding and clarify requirements, but solutions to
assignment questions must be done on your own. You must not copy from anyone, including
tutors and fellow students, nor allow others to copy your work. All Assignments will be
checked using collusion monitoring tools to ensure that each assignment is the original work
of the submitting student. Assignments that do not adhere to this requirement will be deemed
as being the result of collusion or plagiarism. This may lead to severe academic penalties as
outlined in USQ Policy Library. It is your own responsibility to ensure the integrity of your
work. Refer to the Academic Integrity Policy for more details:
http://policy.usq.edu.au/documents.php?id=13752PL
In completing this assignment, you are expected to use available resources such as the
practical activities in the study modules, the Communication skills handbook, the Course
Study Desk especially the Discussion List (click the Study Desk link on USQConnect
<https://usqconnect.usq.edu.au>), as well as exploring and experimenting on your own.
.
Applicable course objective:
develop an understanding of domain knowledge about a range of issues relating to
electronic commerce
analyse and advise stakeholders about technical requirements for specific business
contexts
demonstrate the capacity to communicate clearly with stakeholders a range of options that
should be considered by a business in an online environment and the ability to apply
appropriate structure and referencing formats
identify and explain the impact of historical and emerging trends relating to the internet,
including how it works..
CIS1101 Assignment 1 Question Page 1
General Requirements
In this report o 3!!! " #!!! $ords you are required to dra$ upon the $or% you ha&e co&ered
up to and includin' (odule 11 as the )ase %no$led'e or your report. In addition* you are
required to search at least + academically sound sources or ideas that add depth to your
report. ,he -./ li)rary has access to a $ide ran'e o such online sources or you to access.
0Please note: sites such as 1i%ipedia* enotes* as%.com* etc. are not academically sound
sources2.
3our essay must )e $ritten in your o$n $ords. Ideas o)tained rom sources must )e included
in your discussion )y e4pressin' the idea in your $ords and citin' the source usin' the
5ar&ard 6eerencin' style. 7irect quotes o more than i&e 052 $ords $ill not )e considered a
demonstration o your %no$led'e and $ill )e assessed accordin'ly.
,he assi'nment essay ile must )e su)mitted to ,urnitin &ia the .tudy7es% lin% to recei&e a
similarity report prior to su)mittin' your assi'nment to 89.8. I your similarity report is
'reater than 1!: you shouldre&ie$ your assi'nment to ensure that you ha&e not inad&ertently
ailed to incorporate others; ideas into your $ords 0discussion2 suiciently 0appropriatein<te4t
citation must )e pro&idedor these sources2.
=nce you are satisied $ith your assi'nment* su)mit it as aWord 2007/2010/2013 Document
throu'h 89.8 on or )eore the due date )y 23:5> 9ustralian 8astern .tandard ,ime 098.,2.
Assessment Task
,967I. ,ra&el currently has )ranches in 5! cities around the country rom $hich they
or'ani?e all aspects o their clients; tra&el arran'ements. ,967I. ,ra&el;s mar%etin'
research team has esta)lished that the ma@ority o its customers are )et$een the a'es o 1A
and #5 and are re'ular uses o the 1e). In recent times* the )usiness hasrecei&ed eed)ac%
rom many o them that they en@oy the con&enience o online purchasin' and $ould
appreciate ,967I. ,ra&el ha&in' an online presence.
,967I. ,ra&el latest mar%et and inancial reports ha&e indicated that turno&er is do$n and
that it is losin' mar%et share. Burther in&esti'ation sho$ that this is primarily )ecause o its
lac% o an online presence in an increasin'ly dynamic* hi'hly competiti&e and online )usiness
en&ironment. ,he )usiness no$ reco'nises that it must 'o online i it $ishes to re'ain its
mar%et share and to continue to )e competiti&e into the uture.
3our consultin' company* 3ana Consultin'* has )een contracted )y ,967I. ,ra&el to
in&esti'ate its )usiness practices and the current practices o the online tra&el industry and to
recommendations ho$ ,967I. ,ra&el mi'ht )est ma%e a successul transition into this
en&ironment.
You are required to:
1. In&esti'ate online )usiness models to identiy a suita)le model or ,967I. ,ra&el.
Its Doard o 7irectors $ill $ant to %no$ $hy you recommend the chosen
model* so ensure that you discuss the appropriateness* ad&anta'es and
challen'es o your recommended 6e&enue (odel or this or'ani?ation.
2. Identiy and discuss a suita)le mar%etin' and promotion strate'y and discuss the
)eneits and challen'es o your recommended strate'y or ,967I. ,ra&el.
9ny successul mar%etin' and promotion strate'y $ould need to consider the
competiti&e en&ironment o the tra&el industry.
3. 7e&elop a $irerame 0usin' the tools pro&ided on the .tudy 7es%2 o the proposed
$e)site $ith at least three pa'es that sho$s ho$ it $ill present to potential customers.
CIS1101 Assignment 1 Question Page 2
Doth des%top computer and mo)ile de&ices should )e considered.
#. 7escri)e and discuss the implications o the le'al and ethics issues that mi'ht arise in
conductin' this )usiness online.
5. 84plain the technolo'y inrastructure* includin' the hard$are requirements* $hich
$ould )e required.
+. Identiy and e4plain the purpose and unction o the type o sot$are that $ould )e
suita)le or ,967I. ,ra&el.
7. Identiy the ad&anta'es and challen'es o ta%in' this or'anisation online.
A. Dased upon the outcomes o the a)o&e in&esti'ation ma%e clear recommendations or
this online initiati&e.
Submission Guidelines
Attach the two Word 2007/2010/2013 filesusing the naming convention below, to your
online assignment submission in the Assignment 2 area on the CIS1101 StudyDesk before
midnightAustralian Eastern Standard Time (AEST) on the day the assignment is due.
Report:
[lastname] / [initial] _ [student number] _ [course code] _ report_assign2.docx
(eg. genrichr_0050051005_cis1101_report_assign2.docx).
Wireframe:
[lastname] / [initial] _ [student number] _ [course code] _ wireframe_assign2.docx
(eg. genrichr_0050051005_cis1101_wireframe_assign2.docx).
Note: Simply changing the file extension to .docx on a Word 2003 file will not result in a
suitable submission. If the assignment files cannot be opened by the marker, it may be treated
as late until a suitable replacement is received.
Upon completion of the submission process, check your uConnect email account for an
automatically generated confirmation email (if you do not have an email account, print out the
Submission Complete screen before exiting the Submission System). You must check that
the file name and file size are listed correctly - if there is a problem with either, please email
the course leader immediately.
If you have difficulties submitting through EASE, please review the Student Instructions
document listed also on the CIS1101 StudyDesk. As a last resort only, email the course
leader for instructions on an alternative course of action.
Please note that:
The following is the USQ Assessment Assignment (Late Submission) and
Compassionate and Compelling Circumstances procedure that relate to Extensions
and Late Assignments. They can be found under the following links:
Assessment Assignment (Late Submission) Procedure:
http://policy.usq.edu.au/documents.php?id=14749PL#4.2_Assignments
Assessment of Compassionate and Compelling Circumstances Procedures:
http://policy.usq.edu.au/documents.php?id=131150PL
Students seeking extensions for any Assignment work must provide appropriate
documentation to support their requestbefore the due date of the assignment (see
CIS1101 Assignment 1 Question Page 3
points 4.3 and 4.4 in the Assessment of Compassionate and Compelling
Circumstances Procedures above to see what is considered as Compassionate and
Compelling reason for an extension and the level of documentation that will be
needed).
An Assignment submitted after the due date without an approved extension of time
will be penalised. The penalty for late submission is a reduction by five percent (5%)
of the maximum Mark applicable for the Assignment, for each University Business
Day or part Business Day that the Assignment is late. An Assignment submitted more
than ten (10) University Business Days after the due date will have a Mark of zero
recorded for that Assignment.
EASE will accept late assignments up until 23:55pm on the 10th University
Business Day after the due date.
CIS1101 Assignment 1 Question Page #