Hris Report

Summer Internship Program May 20, 2009
{Assessment of Market Potential & Business Development for HRIS

software HumaNET} ...
Submitted By:
Name of the Student: ANKUR GHOSH
Enrollment No.: 08BS0000420
Name of the Company: Blue Chip Computer Consultants Pvt. Ltd.
Submitted to:
COMPANY GUIDE:
Mr. Prashant V. Patil
Business Development Executive
BlueChip Computer Consultants Pvt. Ltd.
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Title Page
A
Project
ON
ASSESSMENT OF THE MARKET POTENTIAL AND

BUSINESS DEVELOPMENT FOR HRIS SOFTWARE
HUMANET
BY
ANKUR GHOSH
(08BS0000420)
IN
BLUE CHIP COMPUTER CONSULTANT PVT. LTD.
Date of Submission:- 16th May, 2009.
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AUTHORIZATION
I hereby authorize that ANKUR GHOSH, a student of IBS Bangalore has

successfully done the Summer Internship Project, assigned to him as a part of
the requirement in the MBA curriculum of ICFAI Business School under my
guidance and supervision.
He has worked on the project titled “ASSESSMENT OF THE MARKET

POTENTIAL AND BUSINESS DEVELOPMENT FOR HRIS SOFTWARE HUMANET”
during the period February 2009 to May 2009.
The project is based on the original study conducted and has not formed a
basis for the award of any Degree/Diploma by any other University or
Institution.
The project is done for partial fulfillment of the M.B.A program from the
aforesaid institute.
COMPANY GUIDE:
Mr. Prashant V. Patil
Business Development Executive
BlueChip Computer Consultants Pvt. Ltd.
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ACKNOWLEDGEMENT
Though words are seldom sufficient to express gratitude and feelings, I would like to fulfill a
fraction of my moral obligation by expressing a word of gratitude to all those who have
profoundly contributed to this project.
Head of the Institution:

First of all I would like to thank Dr. Lata Chakravarthy, Director IBS Bangalore for giving me
the opportunity to do SIP at BlueChip Computer Consultants Pvt. Ltd.
Head of the Organization
I would like to thank Mr. Joshua Samuel Rajeeva, (Managing Director), BlueChip Computer
Consultants Pvt. Ltd., for accepting me as a trainee and giving me opportunity to work in the
company.
Company Guide
I take the opportunity to thank Mr. Prashant V. Patil and Mr. Ananth Murthy (Business
Development Executives), BlueChip Computer Consultants Pvt. Ltd. for guiding me in each
step during the project. It was his knowledge, skills and professionalism which helped me.
His suggestions, encouragement has been instrumental in the study.
Others
Finally I would like to thank my parents for their moral support and encouragement,
nevertheless, the entire team of Right Horizons who helped me at each and every single
step throughout my complete project.
ANKUR GHOSH
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Table Of Contents
Sr. Particulars Page
No. no.
1 Synopsis 6
2 Abstract: Technical summary 7
3 Introduction 9
4 Literature Review 15
5 Projects Undertaken:
5.1 Assessment of Market Potential & Business Development for HRIS 19
software HumaNET (Payroll)
5.1.1 Methodologies followed 20
5.2 Preparation of ROI analysis report for HRIS software HumaNET 22
5.3 Product development and assessing the market potential for e-CRM 23
module for Bluechip Computers Consultants Pvt. Ltd.
5.4 Business development for HumaNET (SAAS) software available as a 24
service, using various promotional tools
6 Analysis 27
6 Findings and Observations 34
7 Recommendations 37
8 What I learnt During my Summer Internship Program 39
10 Conclusion 41
11 Limitations 42
12 References 43
 Annexure 44
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Synopsis
Main Objective and Purpose of the Project:
To understand the demand of the HRIS software HumaNET in various verticals of the
Corporate World and also Business Development of the same using various
promotional tools.
To prepare questionnaires, and on the basis of surveys, we have to analyze the
product Development and also to probe into the target market for e-CRM module of
Bluechip Computer Consultants Pvt. Ltd.
To prepare an ROI (Return on Investment) report in order to convince the business
organizations about the benefits and returns they are bound to reap on purchase
and implementation of the software, and also to back up the claims made by the
organization about their product, and also to find out the degree of usage of various
modules of HRIS by different organizations and to highlight the most widely used
HRIS modules.
Business Development of the HumaNET (SAAS), software available as a service, using
various promotional tools, and pitching in for a live demonstration.
Methodologies Followed:
Primary Data:-
Questionnaire
Telemarketing
Secondary Data:-
Data mining
E-mail
internet Browsing: Navigating blogs, Forums, Communities
Promoting through free classifieds
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Abstract: Technical Summary

The Summer Internship Program in Bluechip Computer Consultants Pvt. Ltd. Started as per
the schedule on 23rd February 2009. After completion of the required working weeks since
the commencement of the program, the abstract or technical report of the task assigned to
me and the nature of the work done is given as follows:
Product Training:
The company guides provided sufficient literature for the product knowledge of the HRIS
software called HumaNET. Training was provided regarding the software’s detailed
specifications, cost, and functions of the different modules that the software provided.
Pitch Training:
I was provided training on how to make conversation with the HR executives of companies,
how to communicate the objective of the call and also to follow up the responses from
previous calls. I was also provided with a prepared format of the pitch, which I have to
deliver while talking to the company executives.
Data Mining:
I was assigned the task of extracting the contact details and telephone numbers of the HR
executives and CFO s of various companies belonging a wide range of verticals. I had to
browse through the internet, to collect the data and also visit numerous company websites
for contact details. This data was then stored in the form of Excel sheets, and provided to all
the trainees for frontline calling.
Blogs and Community Search on the Internet:

i) Navigating blogs, Forums, Communities: For communicating with the HR
executives of different organizations and to know whether they require an HRIS
or independent modules.
ii) Promoting through free classifieds: posting banners and advertisements and
catalogues promoting the HRIS software called HumaNET.
Mailing:
Sending mails to the executives enclosed with the company catalogue and request for
demonstration or presentation.
Data Filtering:
Segregating the contact database according to each city, individual verticals and also
according to the employee strength of the companies.
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Frontline Calling:
I have been making approximately 50 calls each day in order to pitch in for HumaNET
(Payroll) Demonstration, targeting different companies in Mumbai which cater to different
verticals ranging from Law, FMCG, Electronics, Telecom, Media, Pharmaceuticals to Real
Estates etc. The Company Strength specification for the above was to target companies
having employee strength of 500 and above. Out of these, I have received positive response
in 6-7 calls each day, whom I have mailed catalogues, and further process is awaited.
Touch Point Programming (TPP):

I have also prepared an advertisement and a power point presentation for HumaNET
Payroll, as a promotional tool.
ROI Preparation:
To prepare an ROI (Return on Investment) report in order to convince the business
organizations about the benefits and returns they are bound to reap on purchase and
implementation of the software, and also to back up the claims made by the organization
about their product.
Telemarketing for HumaNET (SAAS):

HumaNET SAAS, is a service provided by BlueChip to avail all the necessary modules and
features of the main HRIS software to the small sized companies on a rental or per month
basis. I was given the task of pitching in for the product and develop the business. I have
been making approximately 60 calls each day in order to pitch in for HumaNET (SAAS), i.e.
Software available as a Service for live demonstration, targeting different companies in
Bangalore which cater to different verticals ranging from Services, Telecom, Media,
Pharmaceuticals to Real Estates etc. The Company Strength specification for the above was
to target companies having employee strength of 300 and below. Out of these, I have
received positive response in 10-15 calls each day, whom I have mailed catalogues, and
further process is awaited.
Preparation of Questionnaire for e-CRM survey:

I, along with my colleagues Mr. Abhinav Parakh and Mr. Gaurav Chandra, were given the
task to prepare a questionnaire for surveying the most appropriate for the application of e-
CRM, and also to analyze through the questionnaire, the scope of e-CRM software in the
Indian Industry. we came up with 15 close ended questions, which were supervised and
then drafted by the BDE of Bluechip Computer Consultants MR. Prashant V Patil and the MD
MR. Joshua s. Rajeeva. Post Drafting, the questionnaire, along with some important inputs
from Mr. Joshua was ready for use for the survey.
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Introduction:
HRIS:
The Human Resource Information System (HRIS) is a software or online solution for the data
entry, data tracking, and data information needs of the Human Resources, payroll,
management, and accounting functions within a business. Normally packaged as a data
base, hundreds of companies sell some form of HRIS and every HRIS has different
capabilities.
The HRIS package adopts the routine responsibilities and documentation associated with HR
functions thus keeping the core focus of personnel ergonomics in the forefront, optimizing
the department’s efficiency and communicating all necessary information across the
enterprise. The workflow and messaging takes care of approvals and escalations with
certain overriding rules, to certain authorized persons, so that, work is not stalled for long
periods of time. If employees are considered to be the most important asset of an
organization, then the HRMS becomes the first priority for an organization. It helps minimize
the transaction time for processing all employee-related functions which keep managers
and HR staff occupied with routine issues enabling them to gain time to focus on their
operational and strategic goals, improving the organization’s top line, by partnering with the
business.
Importance of HRIS in an Organization:
A HRIS is the lifeline of any HR department. The greater the sophistication and linkages in an
HRIS, the more effective an organization’s HR department becomes. In today’s volatile
market where time has become more important than money, an HRIS is the tool that
addresses the requirement efficiently. It integrates almost all the modules of HR Dept,
ranging from manpower planning, recruitment, employee relationship management and
performance management to career planning and tracking, workplace communication and
systems.
Moreover, an HRIS is a key repository of employee information and records. It enables the
generation of various reports and accurate data that otherwise would have been time
consuming and cumbersome. For Example, Data, such as the history of an employee, can be
easily tracked using a HRIS. It also facilitates the formulation of policies, helps gauge the
effectiveness of existing policies and recommends modifications.1
1
Reffered from: www. Wikepedia.com/HRIS, [Accessed on 19/05/09].
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HRIS in India:
Human resources outsourcing is becoming increasingly prevalent in India. The number of
companies outsourcing HR activities continues to rise, and the scope of outsourced HR
activities continues to expand. HR outsourcing can happen in HR functions, like payroll
administration (producing checks, handling taxes, dealing with sick-time and vacations),
employee benefits (Health, Medical, Life insurance, Cafeteria, etc), human resource
management (hiring and firing, background interviews, exit interviews and wage reviews),
risk management, etc. Outsourcing has become a common response to manage people and
technology resources strategically, enhance services, and manage costs more effectively.
Market Size of HRIS in India:

The Market Share of HRIS in India stood at $27 million in 2007 and is expected to grow at a
steady pace when the market will touch $165 million approximately in or around 2010.
CAGR is approximately 77%
The key trends of HRIS adoption among SMBs in India include a surge in awareness and
interest about the benefits involved.
HRIS is the most suitable medium to reach the untapped SMB segment that cannot afford
expensive applications earlier.
Future Expectations from the HRIS Industry

After analyzing the current scope of the HRIS industry, it can be very well forecasted that, in
the current competitive era where companies have their presence in multiple geographic
locations and working in distributed models, HRIS is going to play a very major role. It would
play a crucial role in managing the huge resource database, financial details of the company,
HR process implementation mapping, etc. As I did telecalling for BlueChip to various
companies, I personally found out that still many small and mid-sized companies are
managing such information using Excel sheets but this trend would become obsolete as
automation of various processes and alignment of those to the HRIS will be required.
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History of the Organization: Blue Chip Computer Consultants Pvt. Ltd.
Blue Chip Computer Consultant was founded in 1983 by K.Srinivasan and Nandalal. It has
been there as a foundation block in the fields of business consultancy and product
development. Blue Chip has helped more than 75 companies to gain leverage in their
respective fields, by providing better and more streamlined IT solutions. Its domain
strengths are Customer Relationship Management, Supply Chain Management,
Manufacturing and Human Resources.
HumaNET:
It is the domain of my summer internship program, an HRIS software package made by
BlueChip Computer Consultants which provides complete solutions for all kinds of diverse
Hr related problems of an organization. It is a systematized approach to people
management. HumaNET understands and captures the functions of the HR department and
processes the same into a workflow .It presents an easy-to-use interface, enabling end to
end HR activities to be performed in a time-effort-money saving manner.
HumaNET addresses end to end functions like Employee Information, Recruitment,

Induction Training, Appraisal, Reimbursement, Leave, HR policies. It is a multi location
product with a built in workflow and a 360 degree appraisal. Some of the companies who
use HumaNET include Spice Telecom, TVS Group, Wipro Fluid Power, Textron and DHL.
HumaNET PAYROLL
The HumaNET PAYROLL software, is an individual module of the HRIS package. It s a multi
location, multi company product, which has the following features:
A built in formula driven calculator for pay head calculation.

Full fledged IT module along with e-tax declaration and all statutory reports with e-
tds.
Individual level grade pay head mapping, salary structure break-up through CTC
Multi processing zones
Availability of reports in multiple formats
Facilitates easy integration with any attendance recording system
User defined IT slabs
Sectional controlled access.
HumaNET payroll has 50,000+ users. Some of its clients include Wipro Fluid Power, Allsec,
Cli3i, Textron, Sunguard, DHL, Royal Orchid Group of Hotels, to name a few.
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HumaNET SAAS (Software Available As Service):

HumaNET SAAS, is a service provided by BlueChip to avail all the necessary modules and
features of the main HRIS software to the small sized companies on a rental or per month
basis.
Humanet addresses end to end functions of the HR Dept like Employee Information,
Recruitment, Induction Training, Appraisal, Reimbursement, leave, HR policies etc. It has a
built in workflow and a 360’ appraisal.2
Benefits of HumaNET SAAS:
Customer can save on time of implementation and Cost.

Cost of Hardware/Software Maintenance and implementation.
All the Modules of HumaNET are available on SAAS on pay as you use basis.
Pricing is done on the basis of per user per month.
Salient Features of HumaNET SAAS:
Corporate Portal
Employee Information
Leave Workflow
Homepage Updates
FAQ My Diary
Help Desk
HR Policies
Attendance Management
Asset Management
Library/ Room Bookings
MIS Report
2
Reffered from: www.myhumanet.com
www.bluechipsw.com, [Accessed on 19/05/09].
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Structure & Subsidiaries of Blue Chip Computer Consultants Pvt. Ltd.
Subsidiaries:
Headquarters in Mumbai, India, it has branches in Bangalore and Chennai within India and
overseas subsidiaries in Singapore and USA. It has got an employee strength of more than
200 employees.
Structure:
The company follows a Flat Structure that features relatively few layers of managers between the
top of the Organization and its normal employees. The Company follows an open door policy,
where even the Marketing Head can communicate directly with the Managing Director and Vice
Versa.
Hierarchy:
-
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Company Culture:
Corporate culture is the total sum of the values, customs, traditions and meanings that
make a company unique. The values of a corporate culture influence the ethical standards
within a corporation, as well as managerial behavior.
Blue Chip Computer Consultants recognize true talent and acumen and thus utilize it for
better productivity. The proficient and qualified personnel working in Blue Chip offer
customized and user friendly solutions to every specific needs of clients, and cater to all
verticals and industries. The philosophy of Blue Chip is "Grow and let grow". This gives
professionals the freedom to discover and recognize the true potential within themselves.
The company provides real-time professional training to keep the human resources of the
organization in touch with the latest technology and even beyond, and keep them updated
with the trends of today. The introduction of various specialized courses and availability of
resources opportunities has enabled them to adapt to the rapid changes in the industry and
stimulate their personal development. Budding professionals can discover their capabilities
and grow with the company to become experts in the field.
Blue Chip is a company that believes that it is the "people make all the difference"3
3
Reffered from: www.bluechipsw.com, [Accessed on 19/05/09].
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LITERATURE REVIEW
HRIS:
The Human Resource Information System (HRIS) is a software or online solution for the data
entry, data tracking, and data information needs of the Human Resources, payroll,
management, and accounting functions within a business. A Human Resource Information
System (HRIS), HR Technology or also called HR modules, refers to the systems and
processes at the intersection between human resource management (HRM) and
information technology. It merges HRM as a discipline and in particular its basic HR activities
and processes with the information technology field, whereas the programming of data
processing systems evolved into standardized routines and packages of enterprise resource
planning (ERP) software. On the whole, these ERP systems have their origin on software that
integrates information from different applications into one universal database. The linkage
of its financial and human resource modules through one database is the most important
distinction to the individually and proprietary developed predecessors, which makes this
software application both rigid and flexible.
SAAS
Software as a Service is a model of software deployment whereby a provider licenses an
application to customers for use as a service on demand. SaaS software vendors may host
the application on their own web servers or download the application to the consumer
device, disabling it after use or after the on-demand contract expires. The on-demand
function may be handled internally to share licenses within a firm or by a third-
party application service provider (ASP) sharing licenses between firms.
As a term, SaaS is generally associated by software professionals and business associates

with business software and is typically thought of as a low-cost way for businesses to obtain
rights to use software as needed versus licensing all devices with all applications. The on
demand licensing enables the benefits of commercially licensed use without the associated
complexity and potential high initial cost of equipping every device with the applications
that are only used when needed.4
4
Reffered from: www. Wikepedia.com/HRIS [Accessed on 19/05/09].
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Key characteristics:
network-based access to, and management of, commercially available software

activities managed from central locations rather than at each customer's site,
enabling customers to access applications remotely via the Web
application delivery typically closer to a one-to-many model (single instance, multi-
tenant architecture) than to a one-to-one model, including architecture, pricing,
partnering, and management characteristics
centralized feature updating, which obviates the need for end-users to download
patches and upgrades.
frequent integration into a larger network of communicating software - either as
part of a mash up or as a plug in to a platform as a service.
Service oriented architecture is naturally more complex than traditional models of
software deployment.
Providers of SaaS generally price applications on a per-user basis, sometimes with a
relatively small minimum number of users and often with additional fees for extra
bandwidth and storage. SaaS revenue streams to the vendor are therefore lower initially
than traditional software license fees, but are also recurring, and therefore viewed as more
predictable, much like maintenance fees for licensed software.
eCRM:
E-CRM is not just customer service, self-service web applications, sales force automation
tools or the analysis of customers' purchasing behaviors on the internet. E-CRM is all of
these initiatives working together to enable an organization to more effectively respond to
its customers' needs and to market to them on a one-to-one basis. Electronic Customer
Relationship Management’ (eCRM) an approach that integrates all of the customer
information and makes it available for each customer contact, so the concerned company
can provide the kind of consistent and effective personalized service customers want. It
need not be expensive for a small to midsized company as it not primarily a single
technology, but a refocusing of an organizations collection and use of customer data using
existing technologies.
The goal of e-CRM is to serve the same essential purpose of customer service in any
business. That is, understand the customers and their needs. The challenge for e-business is
to quickly merge information from a variety of diverse sources into a sales face that can
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provide customers with the comforts of shopping environments with which they are already
familiar.
e-CRM integration supplies a familiar contact point that remembers them personally and
has knowledge of their likes and dislikes, their history with the company and their details
and credit status.
e-CRM will enable companies marketing department to identify and target the best
customers, manage marketing campaigns with clear goals and objectives, improve telesales,
account, and sales management, generate quality leads for the sales team identifying the
most profitable customers and providing them the highest level of service. 5
Questionnaire Design:
Questionnaires are an inexpensive way to gather data from a potentially large number of
respondents. Often they are the only feasible way to reach a number of reviewers large
enough to allow statistically analysis of the results. A well-designed questionnaire that is
used effectively can gather information on both the overall performance of the test system
as well as information on specific components of the system. If the questionnaire includes
demographic questions on the participants, they can be used to correlate performance and
satisfaction with the test system among different groups of users.
It is important to remember that a questionnaire should be viewed as a multi-stage process

beginning with definition of the aspects to be examined and ending with interpretation of
the results. Every step needs to be designed carefully because the final results are only as
good as the weakest link in the questionnaire process. Although questionnaires may be
cheap to administer compared to other data collection methods, they are every bit as
expensive in terms of design time and interpretation. 6
The steps required to design and administer a questionnaire include:
1. Defining the Objectives of the survey

2. Determining the Sampling Group
3. Writing the Questionnaire
4. Administering the Questionnaire
5. Interpretation of the Results
5
Reffered from: en.wikepedia.org/wiki/ECRM
Reffered from: www.crm2day.com/ecrm/
Reffered from: http://www.cc.gatech.edu/classes/cs6751_97_winter/Topics/quest-design/

http://www.mrs.org.uk/standards/downloads/revised/active/questionnaire_may06.pdf
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Telemarketing:
Telemarketing is a method of direct marketing in which a salesperson solicits to prospective

customers to buy products or services, either over the phone or through a subsequent face
to face or Web conferencing appointment scheduled during the call. Telemarketing can also
include recorded sales pitches programmed to be played over the phone via automatic
dialing. An effective telemarketing process often involves two or more calls. The first call (or
series of calls) determines the customer’s needs. The final call (or series of calls) motivates
the customer to make a purchase. Prospective customers are identified by various means,
including past purchase history, previous requests for information, credit limit, competition
entry forms, and application forms. Names may also be purchased from another company's
consumer database or obtained from a telephone directory or another public list. The
qualification process is intended to determine which customers are most likely to purchase
the product or service.
Categories:
The two major categories of telemarketing are Business-to-business and Business-to-

consumer.
Main aspects of Telemarketing:
Lead Generation, the gathering of information

Sales, using persuasion to sell a product or service
Outbound, proactive marketing in which prospective and preexisting customers are
contacted directly
Inbound, reactive reception of incoming orders and requests for information. Demand is
generally created by advertising, publicity, or the efforts of outside salespeople.7
7
Reffered from: en.wikipedia.org/Telemarketing, [Accessed on 14/05/09].
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Projects Undertaken
Topic 1:
Assessment of Market Potential & Business Development for HRIS software

HumaNET (Payroll)
Primary Objective & Scope of the project:
1. Analyzing the demand for the HRIS software called HumaNET PAYROLL, & how many
companies either big or small, use an HRIS system in their organizations.
2. To Find out which different companies avail and make use of which specific modules
of the HRIS provided.
3. To understand which specifications suit organizations of different verticals.
4. Assessment of the potential of the HRIS software in the market and also predict about
its growth and existence in the Corporate World.
5. To Pitch in for the product, talk to the HR executive of that company, make him aware
of the product and its detailed specifications, the various advantages that the
software has.
6. Aid in developing business, new corporate tie ups and contacts with executives of
different companies and also to create demand and expand the clientele for Bluechip
and its HRIS software called HumaNET payroll.
The project provides the exposure of IT and HR sector. Within the specified sphere, I
analyze the potential and opportunity that the industry offers. To achieve this, I am using
various methods like data mining, telemarketing, mailing to potential customers,
advertisement and promotion of HumaNET through blogs, forums, communities, web
posting in order to generate leads which can be further processed by sales team.
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Telemarketing

to face or Web conferencing appointment scheduled during the call
Work done
I have been making approximately 50 calls each day, targeting different companies in
Mumbai which cater to different verticals ranging from Law, FMCG, Electronics,
Telecom, Media, and Pharmaceuticals to Real Estates etc. Out of these, I have
received positive response in 6-7 calls each day, whom I have mailed catalogues, and
further process is awaited. Three of the Companies have also agreed for a live
demonstration of HumaNET Payroll Software at their respective offices.
Secondary Data
Data Warehousing
Data warehouse is a repository of an organization's electronically stored data. Data
warehouses are designed to facilitate reporting and analysis.
This definition of the data warehouse focuses on data storage. However, the means to
retrieve and analyze data, to extract, transform and load data, and to manage the data
dictionary are also considered essential components of a data warehousing system. Many
references to data warehousing use this broader context. Thus, an expanded definition for
data warehousing includes business intelligence tools, tools to extract, transform, and
load data into the repository, and tools to manage and retrieve metadata.
Work Done
I have been working on filtering the data of different companies, falling in different
verticals, ranging from Law, FMCG, Electronics, Telecom, Media, Pharmaceuticals to
Real Estates etc. of two different cities, viz Bangalore and Mumbai. I have also
extracted the contact numbers and addresses of the HR Executives of these
companies and I also sorted out the bifurcation of the same based on their employee
strengths.
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E-mail:
Email is any method of creating, transmitting, or storing primarily text-based human
communications with digital communications systems.
Work Done
I have sent approximately 10-15 e-mails per day to the HR executives or CFOs of various
companies, in response to the calls I have been making to them to pitch in for HumaNET
PAYROLL and HumaNET (SAAS). These mails are pre attached with PAYROLL & SAAS
catalogue, details and specifications, advantages, software support and uses. The Company
profile, clientele, and catalogue for HRIS HumaNET are also provided as an attachment for
reference in each of the mails.
Internet Browsing
For analyzing the competitors, their products, for probing into other companies
requirements etc.
Promotional tools
Work done
I have worked simultaneously on different HR related Blogs, Websites, Communities
and forums for posting mails, banners, catalogues and also to find HRIS requirements
for BLUE Chip Computers.

Posting banners and advertisements and catalogues promoting the HRIS software called
HumaNET.
Work Done
Payroll.
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Topic 2:
Preparation of an ROI analysis report for HRIS Software HumaNET
Primary Scope and Objective of the Project:

To prepare an ROI (Return on Investment) report in order to convince the
business organizations about the benefits and returns they are bound to reap on
purchase and implementation of the software, and also to back up the claims
made by the organization about their product.
To find out the degree of usage of various modules of HRIS by different
organizations and to highlight the most widely used HRIS modules.
Methodology Followed: Return On Investment:

It is defined as a performance measure used to evaluate the efficiency of an investment or
to compare the efficiency of a number of different investments.ROI is a very popular metric
because of its versatility and simplicity. It is understood that if an investment does not have
a positive ROI, then the investment should not be undertaken.
Return on Investment (ROI) analysis is one of several approaches to building a financial

business case. The term means that decision makers evaluate the investment by comparing
the magnitude and timing of expected gains to the investment costs. Decision makers
will also look for ways to improve ROI by reducing costs, increasing gains, or accelerating
gains.
Work Done:
I have prepared an ROI analysis for HumaNET, from the perspective of a client. I collected
important data from various company databases and also noted down the specifications
and details as provided to me by BlueChip Computer Consultants Pvt. Ltd. With the valuable
inputs and expertise of our company guide Mr. Prashant V. Patil, I completed the entire task
in a weeks duration.
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Topic 3:
Product Development and assessing the market potential for e-CRM
module for Blue Chip Computer Consultants Pvt. Ltd.
Purpose & Scope of the project:

To prepare a questionnaire, on the basis of which, a survey has to be conducted,
scrutinizing all the verticals of the corporate world. Also, to analyze the response of
the questionnaire on the basis of which I will interpret, as to which verticals are most
appropriate for the application of e-CRM, that is, which vertical needs a more
systematic customer relationship management.
To analyze through the questionnaire, the scope of e-CRM software in the Indian
Industry.
Primary Data:-
Questionnaire:
Preparing a set of close ended questions, regarding a subject that leads to a proper
understanding of the subject as well as the user requirements and scope of that subject.
Work Done:
I, along with my colleagues Mr. Abhinav Parakh and Mr. Gaurav Chandra, were given
the task to prepare a questionnaire for surveying the most appropriate for the
application of e-CRM, and also to analyze through the questionnaire, the scope of e-
CRM software in the Indian Industry.
After referring Marketing research related books like MARKETING RESEARCH AND
BUSINESS METHODS written by Mr. Naresh Malhotra and browsing the internet for
effective questions, we came up with 15 close ended questions, which were
supervised and then drafted by the BDE of Bluechip Computer Consultants MR.
Prashant V Patil and the MD MR. Joshua s. Rajeeva. Post Drafting, the questionnaire,
along with some important inputs from Mr. Joshua was ready for use for the survey.
(Kindly refer to the annexure for the above mentioned questionnaire)
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Topic 4:
Business Development of the HumaNET (SAAS), software available as
a service, using various promotional tools
Primary Objective & Scope of the project:
1. Analyzing the demand for the HRIS software, available as a service HumaNET (SAAS),
& how many Small and Medium Enterprises (SMEs), use HumaNET (SAAS) as a service
in their organizations.
2. To Find out which different companies avail and make use of which specific modules
of the HRIS service provided.
3. To understand which specifications suit organizations of different verticals.
4. Assessment of the potential of HumaNET (SAAS) in the market and also predict about
its growth and existence in the Corporate World.
5. To Pitch in for the service, talk to the HR executive of that company, make him aware
of the service and its detailed specifications, the various advantages that the software
service has.
6. Aid in developing business, new corporate tie ups and contacts with executives of
different companies and also to create demand and expand the clientele for Bluechip
and its HRIS software service called HumaNET (SAAS)
The project provides the exposure of IT and HR sector. Within the specified sphere, I analyze
the potential and opportunity that the industry offers, and also whether companies prefer
to purchase or avail the entire software or only as a service on a rental/per month basis. To
achieve this, I have used various methods like data mining, telemarketing, mailing to
potential customers, advertisement and promotion of HumaNET through blogs, forums,
communities, web posting in order to generate leads which can be further processed by
sales team.
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Telemarketing

to face or Web conferencing appointment scheduled during the call
Work done:
I have been making approximately 60 calls each day, targeting different companies in
Bangalore that fall within the category of small or medium enterprises (SMEs), which cater
to different verticals ranging from Manufacturing, IT enabled Services, Iron and Steel,
Hospitals, Hotels, Law, Paints, Food and Beverages, Consultancy services, Security Agencies,
FMCG, Electronics, Telecom, Media, and Pharmaceuticals to Real Estates etc. Out of these, I
have received positive response in 8-9 calls each day, whom I have mailed catalogues, and
further process is awaited.
Secondary Data
Data Warehousing
Data warehouse is a repository of an organization's electronically stored data. Data
warehouses are designed to facilitate reporting and analysis.
This definition of the data warehouse focuses on data storage. However, the means to
retrieve and analyze data, to extract, transform and load data, and to manage the data
dictionary are also considered essential components of a data warehousing system. Many
references to data warehousing use this broader context. Thus, an expanded definition for
data warehousing includes business intelligence tools, tools to extract, transform, and
load data into the repository, and tools to manage and retrieve metadata.
Work Done:
verticals, ranging from Manufacturing, IT enabled Services, Iron and Steel, Hospitals,
Hotels, Law, Paints, Food and Beverages, Consultancy services, Security Agencies,
FMCG, Electronics, Telecom, Media, and Pharmaceuticals to Real Estates etc. of two
different cities, viz Bangalore and Mumbai. I have also extracted the contact
numbers and addresses of the HR Executives of these companies and I also sorted
out the bifurcation of the same based on their employee strengths. This bifurcation
was done mainly to segregate the companies having an employee strength of less
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than 300 employees that is, the SMEs, which can be targeted for pitching in the
HumaNET SAAS, as these companies are small and hence do not require or even
afford to purchase and install the entire HRIS system. Hence BlueChip Computers
provide the software as SAAS, on a rental or per month basis.
E-mail:
Email—is any method of creating, transmitting, or storing primarily text-based human
communications with digital communications systems.
Work Done
I have sent approximately 10-15 e-mails per day to the HR executives or CFOs of various
companies (SMEs), in response to the calls I have been making to them to pitch in for
HumaNET SAAS. These mails are pre attached with SAAS catalogue, details and specifications,
advantages, software support and uses. The Company profile, clientele, and catalogue for
HRIS HumaNET are also provided as an attachment for reference in each of the mails.
Internet Browsing
For analyzing the competitors, their products, for probing into other companies
requirements etc.
Promotional tools
ii) Navigating blogs, Forums, Communities: For communicating with the HR
Work Done
and forums for posting mails, banners, catalogues of HumaNET SAAS and also to find
HRIS requirements for BLUE Chip Computers.

Posting banners and advertisements and catalogues promoting the HumaNET SAAS.
Work Done
SAAS.
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Analysis
Given below is the analysis that I have carried out from my observations, experiences and
learnings during my Internship in BlueChip Computer Consultants Pvt. Ltd.
The analysis is bifurcated in five phases, namely
1. Analysis of the Entire HRIS Industry

2. Analysis of the HRIS software and customer Requirements (Practical Implementation)
3. SWOT Analysis of HumaNET 3.1
4. Forum Competitor Analysis
5. Segmentation on the basis of employee strength.
Industry Analysis:
The current trend in the HRIS Market is that large enterprises have started using
HRIS software as they feel that data management is becoming a cumbersome task.
Enterprises having global presence are finding that it difficult to run the organization
without intelligent HRIS software.
Some of the major trends affecting human resource management today are
nurturing skilled resources, translating organizational strategy into action, managing
growth, assimilating and leveraging technology and dealing with the changing nature
of employer-employee relationships.
Nowadays, Businesses tend to hold the line on new technology investment during a
recession. Business needs, however, are driving some future-minded HR
departments to purchase a new HRIS despite the substantial upfront cost of
acquiring the same. Hence, the scope of HRIS has been extended to include
recruiting, competency management, training, performance management, etc.
BlueChip Computer Consultants Pvt. Ltd. Provides mainly Human Resource (HRIS)
and Enterprise Resource (ERP) services, along with various other software solutions.
In this cyber Age, it is quite obvious that software development companies are
growing exponentially and the market for software solutions and products faces
neck to neck competition, in terms of sales, services provided, pricing strategies,
promotional tools and efficiency etc.
BlueChip, being one of the strong contenders in its own segment of HRIS and ERP
solutions, faces a lot of competition from its competitors, i.e. the companies
providing similar solutions in the industry.
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Outcome:
According to the database that I have referred to for calling the HR executives of different
companies and also according to the responses received, given below are the competitors of
BlueChip providing HRIS software:
SimpleHR- HRIS
SimpleHR is the affordable human resource software for small businesses. It is integrated
with QuickBooks. Supports all common HR tasks such as tracking vacation, attendance and
performance reviews. View salary and job history online. Record incidents and accidents
and have access to a Document Library of over 110 reports, HR letters and forms.
Auxillium West HR Software
For small to mid-size organizations -- comprehensive HRIS, self-service add-ons, work-flow

features, HR portal, Online Employment Application Module.
Apex Business Software

Powerful HRIS based on SQL Server that supports multiple users over multiple sites. Offers
Web self-service, time & attendance, leave-approval workflow, benefit tracking, license
management, and e-mailed reminders.
Atlas Business Solutions – Staff Files

It gives managers and human resource professionals an easy and affordable way to manage
employee information. Meant for businesses that need to store, retrieve and safeguard
employee information. Tracks sick and vacation time, compensation, benefits, evaluations,
training and much more – all in one location. Staff Files includes pre-written HR letters and
professional-looking reports to export into PDF, Word, or Excel.
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Product Analysis:
Practical Implementation: To construct an HRIS selector tool for clients for
ease in HRIS software evaluation
During my Internship as a management trainee in BlueChip Computers Pvt. Ltd. one

of the various tasks that I was assigned was telemarketing. My job was to find out
whether there is a requirement for an HRIS software for the smooth and streamlined
functioning of the HR Dept of their organization. If there was indeed a requirement,
then my task was to ask them what modules or what specifications they would
require.
What I observed during the calling process was that in general, the HR executives
were too busy to give detailed information of their requirements, or else, they were
quite unclear about the same. Often, I did not get the specific information about the
modules they required or the kind of customization they would like to have for their
organization needs. Asking them in detail after explaining all the modules was an
extremely tedious process.
Primary Scope and Objective:
Need Analysis: To determine the needs of various organizations and if any of the
HRIS system available in the market would meet those demands.
Vendor Selection: To provide a combination of business acumen, in-depth

technology knowledge, and unbiased counsel to the various organizations in all
phases of purchase initiative.
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Methodology Followed:
Primary Data
Questionnaire Designing:
Preparing a set of close ended questions, regarding a subject that leads to a proper
understanding of the subject as well as the user requirements and scope of that subject.
Work Done
In order to find out a solution to the above mentioned problem, I made use of the product
knowledge that was given to us by our company guides during the training session. I made a
brief study of all the modules in an HRIS software, their benefits and functionalities. After
doing so, I browsed the Internet and other databases for FAQs regarding these modules,
and after referring to articles on Questionnaire designing, I came up with 30 close ended
questions and constructed an HRIS SELECTOR TOOL , which would provide accurate
knowledge about the customers requirements and specifications.
The HRIS Selector Tool would help in determining accurately, the needs and requirements of
the clients from a software. The questions in the survey represent a comprehensive list of
the various capabilities and features of today’s HRIS systems.
Each attribute in a question is provided with a priority grading. The grading system would
help the software providers to know which module or which specification has what level of
priority.
Once the user has determined his needs by completing the questionnaire, the user is
presented with a scored list of the products providing a match to their specific needs. Thus,
the user can now compare the software vendors side by side and finally select a vendor for
purchase.
(Kindly refer annexure for the above mentioned HRIS SELECTOR TOOL)
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SWOT ANALYSIS:
During my Internship in BlueChip Computers, I had telephonic conversation with numerous

HR executives and CFOs of different companies. According to observation and experience
that I have accumulated from the conversations and the Industry conditions in general,
given below is the SWOT analysis of HumaNET as a software in the HRIS Market.
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Forum Competitor Analysis
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Segmentation On the Basis of Employee Strength:
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Findings and Observations

Problem Identification
(Identification of a relevant problem and clearly outlining the constraints)
During my Internship as a management trainee in BlueChip Computers Pvt. Ltd. one of the
various tasks that I was assigned was to call up the HR and IT executives of various
companies belonging to different verticals and find out whether there is a requirement for
an HRIS software for the smooth and streamlined functioning of the HR Dept of their
organization. If there was indeed a requirement, then my task was to ask them what
modules or what specifications they would require. At this stage, I encountered a serious
problem most of the time. Usually, the HR executives were too busy to give detailed
information of their requirements, or else, they were quite unclear about the same. Often, I
did not get the specific information about the modules they required or the kind of
customization they would like to have for their organization needs. Asking them in detail
after explaining all the modules was an extremely tedious process.
Outcome:
In order to find out a solution to this problem, I made use of the product knowledge that
was given to us by our company guides during the training session. I made a brief study of
all the modules in an HRIS software, their benefits and functionalities. After doing so, I
browsed the Internet and other databases for FAQs regarding these modules, and after
referring to articles on Questionnaire designing, I came up with 30 close ended questions ,
which would provide accurate knowledge about the customers requirements and
specifications. This questionnaire was based on likert scale grading, and each attribute in a
question was provided with a priority grading. The grading system would help the software
providers to know which module or which specification has what level of priority and thus,
the software could be customized on the basis of the same. The entire questionnaire is
provided in the annexure.
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Information processing (Information Seeking/Selecting and Evaluating)
Data Mining:
I was assigned the task of extracting the contact details and telephone numbers of the HR
executives and CFO s of various companies belonging a wide range of verticals. I had to
browse through the internet, to collect the data and also visit numerous company websites
for contact details. This data was then stored in the form of Excel sheets, and provided to all
the trainees for frontline calling.
Outcome:
I have extracted approx. 2000 contact details and made an excel database of the same.
Blogs and Community Search on the Internet:

ii) Promoting through free classifieds: posting banners and advertisements and
catalogues promoting the HRIS software called HumaNET.
Outcome:
and forums for posting mails, banners, catalogues and also to find HRIS requirements
for BLUE Chip Computers.
Data Processing:
Data Filtering:
Segregating the contact database according to each city, individual verticals and also
according to the employee strength of the companies
Outcome:
verticals, ranging from Law, FMCG, Electronics, Telecom, Media, Pharmaceuticals to
Real Estates etc. of two different cities, viz Bangalore and Mumbai. I have also
extracted the contact numbers and addresses of the HR Executives of these
companies and I also sorted out the bifurcation of the same based on their employee
strengths.
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Preparation of Questionnaire for e-CRM survey

I, along with my colleagues Mr. Abhinav Parakh and Mr. Gaurav Chandra, were given the
task to prepare a questionnaire for surveying the most appropriate for the application of e-
CRM, and also to analyze through the questionnaire, the scope of e-CRM software in the
Indian Industry. we came up with 15 close ended questions, which were supervised and
then drafted by the BDE of Bluechip Computer Consultants MR. Prashant V Patil and the MD
MR. Joshua s. Rajeeva. Post Drafting, the questionnaire, along with some important inputs
from Mr. Joshua was ready for use for the survey
Preparation of Promotional Kit
Product Training:
The company guides provided sufficient literature for the product knowledge of the HRIS
software called HumaNET. Training was provided regarding the software’s detailed
specifications, cost, and functions of the different modules that the software provided.
Pitch Training:
I was provided training on how to make conversation with the HR executives of companies,
how to communicate the objective of the call and also to follow up the responses from
previous calls. I was also asked to prepare a format of the pitch, which I have to deliver
while talking to the company executives, for communication of the product.
Outcome:
After gaining sufficient knowledge from the training, and getting to know the product in
detail, I developed an appropriate structure for communicating product, which is called a
communication pitch, incorporating variety of quality sources. In the pitch I provided all the
necessary details of the product, including its salient features, benefits, list of its clients etc. I
rechecked the text for grammatical errors and spelling anomalies, and rectified the mistakes
wherever necessary. Finally, the information was logically and creatively organized with
smooth transitions.
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Recommendations:
Increase Marketing Budget and Create Awareness
During my internship in BlueChip, I observed that the company uses electronic media
such as emails, communities and blogs and telemarketing for the purpose of
marketing of its software products. The above mentioned methodologies have
become outdated and very commonly used by most of the companies. As a result,
people in the corporate world are either unaware of the solutions the company
provides or they are more attracted towards companies which use more flashy ad
campaigns.
Hence, my humble recommendation to the company would be, to increase the

budget of the marketing division so as to use more innovative marketing strategies
and conduct countrywide advertisement and awareness campaigns to attract more
customers and increase the awareness of the software among the corporate.
Better Customer Retention

In due course of time, as I learnt about the company history and its past clients, I
came to know that BlueChip has lost some of its very crucial clients which are very
big brands in the Indian Industry. These companies had seized to do business with
BlueChip and found software providers with better prospects. This, I found, was a
serious problem for the company.
Hence, I would like to recommend that BlueChip should apply better strategies and
methodologies for retaining the old clients as well as making new ones. Retention of
older clients and maintaining strong bond with them would help the company build
its reputation as well as procuring new business from the same. In the times of
recession, where making new clients seems to be a laborious task, the easy way out
is to secure the company position by retaining old or ongoing clients. Regular
interaction with the clients, real-time updates of their financial condition and their
requirements, would certainly give BlueChip a cut above its competitors.
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Providing Pre- Formatted ROI

During my Internship, one of the several tasks assigned to me was mailing
prospective clients the detailed specifications of the software HumaNET. Each mail
had details of the software, its features and functions and pricing details attached to
it. As we understand, in today’s scenario, companies are quite unwilling to go for
new purchases or making huge expenditure, unless some statistical facts and returns
are provided which would convince them about the benefits and returns that they
would receive on purchase.
Hence, my suggestion would be, to provide a sheet of ROI (Return on Investment)

Analysis to companies which seem as prospective clients.
This would help the companies understand how much capital, time, manpower and
other important resources can be saved on the installation of HumaNET and how the
software would be beneficial in improving the HR Dept functionality of the same.
Technology Up gradation:
HRIS software are becoming more and more compatible with other software. Five
years from now, it will have built-in intelligence and be closed linked with Payroll
Management Software, career path detection and growth plan visualization, search
and select skill alignment for various needs of organization, and control and
maintenance of HR costs.
With the HR software arena becoming so competitive, there is a dire need of faster
and more efficient database processors, for rapid recovery of data and speeding up
the marketing process.
The Bangalore office of BlueChip, however is quite inadequate in the providence of

the same. The computer systems installed here are slow, erroneous and
malfunctioning, which makes the process of data mining and data filtering very slow
and tedious process.
Therefore, my recommendation would be to upgrade the computer systems, install new pcs
and to make them in tune with the latest configurations, so as to make data recovery faster
and more efficient.
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What I Have learnt during my SIP

Following is a Brief Note of my Learning in BlueChip Computer Consultants Pvt. Ltd. during
my Summer Internship Program.
Scenario:
Low Purchase Level: In the current scenario, recession has hit all the sectors of
merchandise badly. All around the globe there are adverse corporate conditions,
layoffs, salary cuts, downsizings, mergers, and crashing down of companies. Most of
the companies, may it be any sector, are not doing brisk business and as a result, the
management is going through cost cuttings, hence, company purchases have hit an
all time low.
Learning:
As a result of the above mentioned problem, IT sector is especially facing a backlash.
During the frontline calling session for HumaNET, I observed that companies are
mostly unwilling to purchase an HRIS software or even avail it as a service. On an
average 2 people out of 10 have asked me for the price of the software or any other
specifications.
Scenario:
High Competition: In this cyber Age, it is quite obvious that software development
companies are growing exponentially and the market for software solutions and
products faces neck to neck competition, in terms of sales, services provided, pricing
strategies, promotional tools and efficiency etc.
Learning:
BlueChip, being one of the strong contenders in its own segment of HRIS and ERP
solutions, faces a lot of competition from its competitors, i.e. the companies
providing similar solutions in the industry.
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Scenario:
New Age Innovations: Nowadays, Businesses tend to hold the line on new
technology investment during a recession. Business needs, however, are driving
some future-minded HR departments to purchase a new HRIS despite the substantial
upfront cost of acquiring the same. Hence, the scope of HRIS has been extended to
include recruiting, competency management, training, performance management,
etc.
Learning:
Employees at BlueChip Computer Consultants Pvt. Ltd. are conducting various

surveys regarding customer requirements, needs and specifications. The Company is
trying its bet to understand the need of the industry in the current scenario and is
also conducting research for exploring new avenues of HR solutions, to improve
standards and create benchmarks.
Domain Learnings:
Product Knowledge: I have gained sufficient product knowledge of the HRIS

software, its specifications and various modules provided.
Technical Know-How: I have learned to make use of various technologies for

marketing and building customer relationships in the Internship Program.
Marketing Strategies: I also learnt to make use of various marketing tools like
telemarketing, questionnaire designing, mailing etc. to achieve the desired targets.
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Conclusion:
The Summer Internship Program started on the 23rd February, in BlueChip Computer
Consultants Pvt. Ltd. I, along with my colleagues were appointed as a management trainee
in the company. It has been approximately 13 weeks since we were working as management
trainees, and my personal experience in BlueChip has been delightful. As per the SIP
requirements, I have completed the tasks as explained above in the report. My company
guide, MR. Prashant V. Patil assigned me all the tasks time to time, only after making me
understand the task properly. I have been fortunate enough to be given multiple
assignments of varied nature and complexities, which gave me an opportunity to try out
new avenues of marketing and also to analyze their effectiveness for procuring customers
and maintaining long term bonds with them. The training has provided me sufficient
knowledge of the HRIS software, its details and various modules provided. Apart from all
this, I have learned to make use of various technologies for marketing and building
customer relationships in the Internship Program.
I am grateful to my company guide, for always being supportive and motivating me from
time to time. No task had been assigned to me, without proper training and understanding
of the subject.
I would like to conclude by saying that the summer internship program has given me
knowledge, working experience in corporate and also the skill of completing the given target
in the allotted time span.
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LIMITATIONS
 Database can change after a period of time causing redundant task of Data Mining all
over again..
 Forecasting in case of ROI is based on assumptions, which may or may not be

correct.
 Since the duration of the Internship was only 3 months, we were unable to witness
or even be a part of the entire sales cycle.
 During a survey, the respondents are assumed to have parted with authentic
information.
 Reliability and validity of the data collection from the sampling is questionable.
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References:
List Of Books:
MALHOTRA NARESH, 2005.Business Research Method, New Delhi: Prentice Hall of

India.
KOTLER PHILIP & KELLER KEVIN, 2003. Marketing Management, New Delhi: Prentice
Hall of India.
ICMR PUBLICATION, 2007. Marketing Management, Hyderabad: ICMR Publication.
The ICFAI University Press,2007, Project & Profit, Hyderabad, ICFAI University Press
List of articles:
Dr. S.Sadagopan, Software Market, (Online)

Reffered from www.iiitb.ac.in, accessed on 15/05/09
Blue Chip Computer Consultant Pvt. Ltd., 2005, Product Range, (Online)
Reffered from www.bluechipsw.com, accessed on 15/05/09
Bluechip Computer Consultants Pvt. Ltd., 2006, Humanet Details, (online),

Refffered from www.myhumanet.com, accessed on 02/05/09
WHITNEY KELLY,2006,Cashing in on an HRIS, The Human Capital,pg. 30
List of Web Links:

Reffered from: http://www.cc.gatech.edu/classes/cs6751_97_winter/Topics/quest-design/
(accesed on 17/04/2009)
Reffered from:
http://www.mrs.org.uk/standards/downloads/revised/active/questionnaire_may06.pdf
(accesed on 17/04/2009)
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Annexure:
Stages in an HRIS implementation:
An HRIS implementation for an organization can be divided into three distinct phases
discussed below.
1. Pre-Implementation Stage:
2. Implementation Stage:
The following are some of the important functions performed during the implementation
stage. In this case, the functions represent the perspective of the software company that is
implementing the solution.
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3. Post-Implementation Stage:
Salient Features of HumaNET:-
For HR Executives
Features Values/Benefits
Employee Information and Dynamics
HR Process Control
Strong MIS
Enable Decision Making
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For Employees:
Employee Homepage
Paperless transaction processing
Leave Apply
Employee List
Leave balance
Pending for Review Polls

Information Sharing
Survey
Flash News
Articles
Leave Approval
e-Appointment
Library Planning, Co-ordination
Conference Room Bookings
Asset Tracking
Workflow based approvals Enable Decision Making
For the Organization:

Information Access & Dissemination, Across Location
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Statistical Representation of the ROI Analysis:
Project: - ROI for HumaNET
Pre start Year1 Year2 Year3

Annual Benefits:-
Direct 0 490000 490000 490000
Indirect 0 103298 103298 103298
TOTAL OF ANNUAL BENEFIT 0 593298 593298 593298
Expenditure Cost:-
Software 500000
Hardware 0 0 0 0
Consulting 90000 90000 90000 90000
Training 0 0 0 0
Other( customization cost) 0 0 0 0
Depreciation 0 0 0 0
$
Total (590,000.00) 503298 503298 503298
Payback period is 26 to 28 month
ROI 85.30%
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E-CRM Questionnaire
To study the market potential and scope of e-CRM module.
Organization Detail:
Name: Contact Person Name:
Designation Sales type:

Individual/Sales force
Date: If Sales force then units

employed……
Questionnaire:
1) How many sales/customer appointment do you have in a month?

A. Less than 30 B. 30 to 60 C. 60 to 90 D. More than 90
2) As a business professional, how often do you travel?
a. Over 75%
b. 50%
c. 25%
d. Less travel
3) How often are you on the field/ customer call
a. Over 75%
b. 50%
c. 25%
d. Less travel
4) How do you keep in touch with your customer?
A. Emails/mailers B. Forums/Blogs C. Telephone D. Post/ snail mail
5) You prefer to remember all the appointments manually or use some technology?
A. Manually B. CRM Software C. MS Excel
D. Others (_________________)
6) How often do you access online business information on your PC?
a. Sporadically
b. Monthly
c. Weekly
d. Daily
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7) How often do you access online business information on your Mobile?

a. Sporadically
b. Monthly
c. Weekly
d. Daily
8) How do you manage your customer contact data

A. Manually B. CRM Software C. MS Excel
D. Mobile Phone book E. Others (_________________)
9) Would u like to use a CRM software which can help in your data handling work?
A. Of Course B. Already Using Software C. No D. Can’t Say
a )if currently using a CRM software or Sales Software? (Yes)

Which product/ SaaS brand they are using (______________________)
What are the function the Like most in that solution? (______________________)
What functions/features they like to have? (______________________)
10) Do you like the software to provide updates on the current status of work (Real Time
Updating)?
A. Yes B. No
11) Which is more preferable, software in a mobile or software on the internet via your
PC?
A. Mobile is Convenient B. Internet is more important
12) If You have to use an e-CRM, what are the two most crucial Functions you are
looking for?
A. Contact management
B. Opportunity/ Sales management
C. Marketing Campaign/ Activity management
D. Order Management
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13) In the eCRM, what are the three most crucial Features you are looking for?
A. Real Time Updating
B. Ease of Use
C. Auto reminders
D. SMS reminders
E. Pending Task
F. Remotely manage/ review sales team
G. Reports
H. data access
I. Time Saving
J. Enable Decision making
K. Mobile access
L. Internet access
M. Any Other (_______________)
14) If all these features were available on internet/mobile on a monthly rental basis,
How much would you be willing to pay monthly for this service?
Amount: ______500-1000_________________________
15) As a business professional, do you feel a CRM system will be beneficial for your sales
efforts?
A. Yes B. No C. Can’t Say
……………Signature…………………………………
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HRIS Selector Tool:
Given Below are questions that need to be answered and grading of priority to be done at
the bottom of each:
Performance Management:
Do you need to track Employee Reviews and 1

Yes No Weight:
due dates?
Are you looking for Online Performance 1

Yes No Weight:
Management?
Recruiting:
Are you looking for Recruiting Capabilities? 1

Yes No Weight:
Training Management:
Are you looking to only track dates that 1

Yes No Weight:
employees took classes and when they are next
due?
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Are you looking for a total Training 1

Yes No Weight:
Management system?
Payroll:
Are you looking for a vendor that provides 1

Yes No Weight:
payroll?
Do you need an interface between your existing 1

Yes No Weight:
payroll system and your HRIS application?
Additional HRIS/HRMS Product Options:
Do you need Email Alerts? 1

Yes No Weight:
Do you need Succession Management 1

Yes No Weight:
Capabilities?
Do you need Compensation 1

Yes No Weight:
Management Capabilities?
53 | P a g e
Do you Require Position Control? 1

Yes No Weight:
Do you need Organizational Charting? 1

Yes No Weight:
Time Entry & Leave Accrual:
Do you need Attendance and Leave 1

Yes No Weight:
Accrual Tracking?
Will you need Ability for Employees to 1

Yes No Weight:
log in time online?
Need for a rules Physical Time Keeping 1

Yes No Weight:
system?
Additional HRIS/HRMS System Features:
Ad Hoc Report Writing 1

Yes No Weight:
Job and Pay History 1

Yes No Weight:
Salary Grade Analysis 1

Yes No Weight:
Employee Notes 1
Yes No Weight:
54 | P a g e
Customization:
Custom Screen Development 1

Yes No Weight:
User Defined Fields 1

Yes No Weight:
Ability to import and export data 1

Yes No Weight:
E- Forms 1
Yes No Weight:
.
Triggers or Automated Processes 1

Yes No Weight:
Personal Information:
First Name
* Last Name
* Title
* Company
* Country
* Address
* City
State or Province
* Zip
* Phone
* Email
* Number of Employees Select
* Timeline for Purchase Select
Budget Approx:
55 | P a g e
Is Budget Pre Approved?

Yes No
Industry
Current Payroll System
Current HR System
Current Financial System
Current Time Collection

System
Purchase Options Any of the Above
Primary Reasons for a new

HRIS System
Please describe any special

needs you have for an HRIS
or HRMS application
56 | P a g e

Hris Report

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Summer Internship Program May 20, 2009

{Assessment of Market Potential & Business Development for HRIS

Name of the Student: ANKUR GHOSH

Enrollment No.: 08BS0000420

Name of the Company: Blue Chip Computer Consultants Pvt. Ltd.

Mr. Prashant V. Patil

Business Development Executive

BlueChip Computer Consultants Pvt. Ltd.

ASSESSMENT OF THE MARKET POTENTIAL AND

BLUE CHIP COMPUTER CONSULTANT PVT. LTD.

Date of Submission:- 16th May, 2009.

I hereby authorize that ANKUR GHOSH, a student of IBS Bangalore has

He has worked on the project titled “ASSESSMENT OF THE MARKET

Mr. Prashant V. Patil

Business Development Executive

BlueChip Computer Consultants Pvt. Ltd.

Head of the Institution:

Head of the Organization

Abstract: Technical Summary

Blogs and Community Search on the Internet:

Touch Point Programming (TPP):

Telemarketing for HumaNET (SAAS):

Preparation of Questionnaire for e-CRM survey:

Importance of HRIS in an Organization:

Market Size of HRIS in India:

Future Expectations from the HRIS Industry

History of the Organization: Blue Chip Computer Consultants Pvt. Ltd.

HumaNET addresses end to end functions like Employee Information, Recruitment,

A built in formula driven calculator for pay head calculation.

HumaNET SAAS (Software Available As Service):

Benefits of HumaNET SAAS:

Customer can save on time of implementation and Cost.

Salient Features of HumaNET SAAS:

www.bluechipsw.com, [Accessed on 19/05/09].

Structure & Subsidiaries of Blue Chip Computer Consultants Pvt. Ltd.

As a term, SaaS is generally associated by software professionals and business associates

network-based access to, and management of, commercially available software

It is important to remember that a questionnaire should be viewed as a multi-stage process

The steps required to design and administer a questionnaire include:

1. Defining the Objectives of the survey

Reffered from: www.crm2day.com/ecrm/

Reffered from: http://www.cc.gatech.edu/classes/cs6751_97_winter/Topics/quest-design/

Telemarketing is a method of direct marketing in which a salesperson solicits to prospective

The two major categories of telemarketing are Business-to-business and Business-to-

Main aspects of Telemarketing:

Lead Generation, the gathering of information

Assessment of Market Potential & Business Development for HRIS software

Primary Objective & Scope of the project:

Telemarketing is a method of direct marketing in which a salesperson solicits to prospective

Promoting through free classifieds

Primary Scope and Objective of the Project:

Methodology Followed: Return On Investment:

Return on Investment (ROI) analysis is one of several approaches to building a financial

Purpose & Scope of the project:

(Kindly refer to the annexure for the above mentioned questionnaire)

Primary Objective & Scope of the project:

Telemarketing is a method of direct marketing in which a salesperson solicits to prospective

Promoting through free classifieds

1. Analysis of the Entire HRIS Industry

Auxillium West HR Software

For small to mid-size organizations -- comprehensive HRIS, self-service add-ons, work-flow

Apex Business Software