Conducted for WBUR by

WBUR Tracking Poll

Massachusetts 2014 General Election
Field Dates: October 22-25, 2014

I'm going to read you the names of several people who are active in public affairs. After I read each
one please tell me if you have a generally favorable or generally unfavorable view of the person. If
you have never heard of the person or if you are undecided, please just say so. READ FIRST NAME.
How about READ NEXT NAME? REPEAT QUESTION TEXT ONLY IF NECESSARY, PROBE IF
RESPONDENT SAYS DONT KNOW. Have you heard of READ NAME and are undecided about
(him/her)? Or PAUSE have you never heard of (him/her)?


Order rotated.

Favorable Unfavorable
Heard of /
Undecided
Never
heard of Refused
Charlie Baker
Oct. 22-25 47% 29% 20% 4% <1%
Oct. 15-18 48% 26% 21% 4% <1%
Oct. 8-11 45% 26% 23% 6% <1%
Oct. 1-4 46% 21% 25% 8% <1%
Sept. 24-27 47% 22% 27% 5% 1%
Sept. 16-21 42% 24% 29% 4% 1%
Sept. 11-14 42% 21% 27% 9% <1%
Sept. 2-7 41% 17% 30% 12% <1%
Aug. 24-31 36% 18% 29% 16% 1%
Martha Coakley
Oct. 22-25 44% 38% 16% 2% <1%
Oct. 15-18 45% 36% 16% 2% 1%
Oct. 8-11 43% 38% 17% 2% <1%
Oct. 1-4 41% 39% 16% 3% 1%
Sept. 24-27 44% 38% 15% 3% <1%
Sept. 16-21 51% 30% 16% 2% 1%
Sept. 11-14 47% 33% 16% 3% <1%
Sept. 2-7 42% 36% 20% 3% <1%
Aug. 24-31 47% 30% 19% 3% <1%
Jeff McCormick
Oct. 22-25 5% 4% 27% 63% <1%
Oct. 15-18 9% 5% 25% 60% 1%
Oct. 8-11 7% 5% 32% 56% <1%
Oct. 1-4 6% 5% 27% 61% 1%
Sept. 24-27 5% 5% 26% 63% 1%
Sept. 16-21 6% 3% 23% 67% 1%
Sept. 11-14 5% 4% 21% 69% 1%
Sept. 2-7 4% 3% 25% 67% <1%
Aug. 24-31 4% 4% 23% 68% <1%




WBUR Poll 2
Conducted by The MassINC Polling Group
Candidate Favorables, continued


Favorable Unfavorable
Heard of /
Undecided
Never
heard of Refused
Evan Falchuk

Oct. 22-25 12% 8% 21% 59% <1%
Oct. 15-18 8% 7% 24% 60% <1%
Oct. 8-11 9% 7% 26% 58% <1%
Oct. 1-4 6% 6% 23% 64% 1%
Sept. 24-27 4% 6% 25% 65% <1%
Sept. 16-21 5% 4% 24% 66% 1%
Sept. 11-14 4% 4% 20% 70% 1%
Sept. 2-7 3% 4% 18% 74% <1%
Aug. 24-31 4% 7% 15% 74% <1%
Scott Lively
Oct. 22-25 4% 7% 21% 68% <1%
Oct. 15-18 5% 8% 21% 65% 1%
Oct. 8-11 4% 7% 25% 64% <1%
Oct. 1-4 5% 7% 26% 60% 1%
Sept. 24-27 3% 4% 21% 72% <1%
Sept. 16-21 3% 5% 18% 73% 1%
Sept. 11-14 3% 3% 21% 71% 1%
Sept. 2-7 3% 1% 18% 77% <1%
Aug. 24-31 2% 3% 17% 77% 1%




Baker and Coakley Favorables among Boston Voters, n=217

Order rotated.

Favorable Unfavorable
Heard of /
Undecided
Never
heard of Refused
Charlie Baker Oct. 22-25 41% 35% 18% 5% 0%
Martha Coakley Oct. 22-25 56% 26% 15% 3% 0%



WBUR Poll 3
Conducted by The MassINC Polling Group
If the election for Governor of Massachusetts were held today, and the candidates were Democrat
Martha Coakley, Republican Charlie Baker, independent Evan Falchuk, independent Jeff McCormick,
and independent Scott Lively for whom would you vote? Order rotated.

If undecided ask... Even though you say you are undecided -- which way are you leaning as of today--
Democrat Martha Coakley, Republican Charlie Baker, independent Evan Falchuk, independent Jeff
McCormick, or independent Scott Lively? Order rotated.




Initial preference
(without leaners)
Oct.
22-25
Oct.
15-18
Oct.
8-11
Oct.
1-4
Sept.
24-27
Sept.
16-21
Sept.
11-14
Sept.
2-7
Aug.
24-31
Martha Coakley 40% 40% 40% 38% 41% 43% 41% 39% 40%
Charlie Baker 41% 41% 38% 37% 38% 34% 34% 34% 31%
Evan Falchuk 4% 1% 2% 1% 1% 2% <1% 1% 1%
Jeff McCormick 1% 2% 2% 2% 2% 1% 2% 1% 2%
Scott Lively 2% 1% 1% 1% 1% <1% 1% 1% 1%
Some other candidate (not
read)
1% <1% 0% <1% <1% 1% 1% 2% 2%
Would not vote (not read) <1% <1% 1% 1% 0% 1% 1% 1% 1%
Dont Know / Refused 11% 15% 16% 19% 17% 18% 20% 20% 21%

Vote preference with leaners
Martha Coakley 42% 42% 42% 41% 44% 46% 44%
Charlie Baker 43% 43% 39% 39% 41% 36% 35%
Evan Falchuk 4% 1% 2% 2% 1% 2% <1%
Jeff McCormick 1% 2% 2% 2% 2% 1% 2%
Scott Lively 2% 1% 1% 1% 1% 1% 1%
Some other candidate (not
read)
1% <1% 0% 1% >1% 1% 1%

Would not vote (not read) <1% <1% 1% 1% 0% 1% 1%
Dont Know / Refused 8% 10% 13% 13% 11% 12% 15%

WBUR Poll 4
Conducted by The MassINC Polling Group

Vote for Governor among Boston voters, n=217






















If the election for U.S. Senate were held today, and the candidates were Democrat Ed Markey and
Republican Brian Herr, for whom would you vote? Order rotated.

If undecided ask... Even though you say you are undecided -- which way are you leaning as of today
Democrat Ed Markey or Republican Brian Herr? Order rotated.

Initial preference (without leaners)
Oct.
22-25
Oct.
1-4
Sept.
16-21
Ed Markey 53% 53% 55%
Brian Herr 31% 30% 28%
Some other candidate (not read) 1% 1% 1%
Would not vote (not read) 1% 2% 1%
Dont Know / Refused 13% 14% 14%

Vote preference with leaners
Ed Markey 57% 56% 58%
Brian Herr 32% 30% 30%
Some other candidate (not read) 1% 1% 1%
Would not vote (not read) 1% 3% 1%
Dont Know / Refused 8% 10% 10%


Initial preference (without leaners)
Martha Coakley 54%
Charlie Baker 28%
Evan Falchuk 3%
Jeff McCormick 0%
Scott Lively 0%
Some other candidate (not read)
<1%
Would not vote (not read) <1%
Dont Know / Refused 13%
Vote preference with leaners
Martha Coakley 55%
Charlie Baker 31%
Evan Falchuk 3%
Jeff McCormick 1%
Scott Lively 0%
Some other candidate (not read) <1%
Would not vote (not read) <1%
Dont Know / Refused 9%

WBUR Poll 5
Conducted by The MassINC Polling Group
There also will be a measure on the November ballot dealing with casinos. A yes vote would
prohibit casinos, any gaming establishment with slot machines, and wagering on simulcast
greyhound races. A no vote would make no change in the current laws regarding gaming. If the
election for this measure were held today, would you vote yes or no?

If undecided ask... How are you leaning as of today?

Oct.
22-25
Oct.
15-18
Oct.
8-11
Oct.
1-4
Sept.
24-27
Sept.
16-21
Sept.
11-14
Sept.
2-7
Aug.
24-31
Yes 36% 38% 36% 44% 35% 41% 41% 40% 37%
No 59% 53% 54% 49% 55% 51% 52% 54% 52%
Dont Know / Undecided
(not read)
4% 8% 9% 7% 9% 7% 7% 7% 10%
Refused (not read) 1% <1% 1% <1% 1% <1% 0% <1% <1%


There will also be a measure on the November ballot dealing with the states tax on gasoline. A yes
vote would eliminate the requirement that the states gas tax be adjusted annually based on the
Consumer Price Index. A no vote would make no change in the laws regarding the gas tax. If the
election for this measure were held today, would you vote yes or no?

If undecided ask... How are you leaning as of today?

Oct.
22-25
Oct.
8-11
Sept.
11-14
Yes 41% 40% 39%
No 48% 45% 45%
Dont Know / Undecided (not
read)
10% 14% 16%
Refused (not read) <1% 1% 0%


There also will be a measure on the November ballot dealing with earned sick time for employees. A
yes vote would entitle employees in Massachusetts to earn and use sick time according to certain
conditions. A no vote would make no change in the laws regarding earned sick time. If the election
for this measure were held today, would you vote yes or no?

If undecided ask... How are you leaning as of today?

Oct.
22-25
Oct.
15-18
Sept.
16-21
Yes 59% 54% 56%
No 31% 31% 25%
Dont Know / Undecided (not
read)
11% 15% 18%
Refused (not read) <1% <1% 1%





WBUR Poll 6
Conducted by The MassINC Polling Group
Id like to read you some issues or characteristics that people might consider when they chose for
whom to vote for Governor and ask you to compare the candidates. For each one, please tell me
whether it better describes Charlie Baker, Martha Coakley, Jeff McCormick, Evan Falchuk, Scott
Lively, or all of them equally. Candidate order rotated.

Order rotated.
Charlie
Baker
Martha
Coakley
Jeff
McCormick
Evan
Falchuk
Scott
Lively
All
equally
None of
them
(not
read)
Dont
Know /
Refused
Will stand up for
people like you
Oct 22-25 36% 36% 1% 3% 1% 7% 5% 11%
Sept. 11-14 27% 39% 1% 1% 1% 10% 6% 16%
Can manage state
government most
effectively
Oct 22-25 46% 31% 1% 2% 1% 4% 4% 11%
Sept. 11-14 34% 32% <1% <1% 1% 7% 4% 21%
Has the best plan
to improve the
states economy
Oct 22-25 49% 23% 1% 2% <1% 4% 6% 15%
Will stand up for
womens interests
as Governor
Oct 22-25 24% 50% 1% 2% <1% 10% 4% 10%



WBUR Poll 7
Conducted by The MassINC Polling Group
Demographics

Race

White / Caucasian 82%
All others 12%
Dont Know / Refused 6%


Age

18 to 29 12%
30 to 44 26%
45 to 59 33%
60+ 29%


Gender

Male 48%
Female 52%


Party Registration

Democrat 36%
Republican 12%
Independent / Unenrolled 52%


Education

High School or less 18%
Some college, no degree 29%
College graduate (BA/BS) 32%
Advanced degree 21%
Dont Know / Refused 1%







About the Poll
These results are based on a survey of 494 likely voters in the November 2014 Massachusetts
general election. Select questions were also asked of an oversample of 206 Boston voters. These
questions were asked October 22-25, 2014 as a part of the WBUR Tracking Poll. Live telephone
interviews were conducted via both landline and cell phone using conventional registration based
sampling procedures. The margin of sampling error for the full sample is +/- 4.4 percent with a 95
percent level of confidence, and 6.7 percent for the Boston figures. The poll was sponsored by WBUR,
a National Public Radio station in the Boston area.