ADE - If98 Modular Construction-Reuben

FOR RESIDENTIAL AND COMMERCIAL BUILDINGS
26 - 27 November, 2014
Intercontinental Hotel, Abu Dhabi, UAE
MODULAR CONSTRUCTION
KEY BENEFITS TO ATTEND THIS CONFERENCE
Winning support from government agencies
Devising strategies on the integration of modular
Implementing latest design and modular concepts
Assessing the economic viability of modular construction
Driving success in modular construction projects through successful case studies
Testimonial from Modular Construction, Asia 2014
Speakers quality is good as I leant new and interesting business concepts in building construction for afordable housing. This conference is
great and I will defnitely come back
Housing Development Corporation, Malaysia
The agenda is very insightful and I am happy about the possibilities of modular housing in Southeast Asia
Aldar Properties, UAE
There are infnite possibilities that that normal people can own afordable house within a short duration. I really enjoyed this conference and
also meet knowledgeable experts
Zamil Real Estate, Saudi Arabia
WHY YOU CANNOT MISS THIS EVENT
Middle East and North Africa (MENA) region is becoming a hotspot for constructions projects
as more than $2 trillion has been awarded for this purpose for the next three years. In United
Arab Emirates (UAE), there are about $75 billion worth of construction projects planned in
Abu Dhabi in the next three years, along with numerous project opportunities in the Western
Region. Prefabrication has not had a steady increase in its utilisation in the Middle East for
commercial and residential projects; however, property and construction developers are
looking at this as one of the ways to mobilise further growth.
Prefabrication and modular construction is taking a leap frog now as technologies, such as
BIM, has enabled better integration of prefabricated/modular components as changes in
design such as the emergence of green technology have made certain advantages of
prefabrication/modularisation more important. Over the past decade, these processes
developed a stigma of cheapness and poor quality. Through modern technology, that
image has changed.
Modular Construction by Trueventus is designed to unleash the forefront in construction
technology. Its a key component to improve productivity in the construction industry.
Constructing mega cities within months rather than years might not be a distinct possibility
in the future. We seek to address key issues involved in driving high quality and sustainable
construction solutions that are delivered at cheaper cost that provides signifcant benefts to
owners. In short, the sheer amount of money to be made using this technology is unlimited-
if you play your cards right.
65% of user respondents indicated that the use of prefabrication/ modularization had a positive impact on project budgets,
with 41% indicating that it reduced projects budgets by 6% or more.
WHO SHOULD ATTEND?
This conference is designed for Government
Authorities, CEOs, VPs, project and construction
director, head of departments, project managers,
contractors, sub-contractors, architects and
engineers from:
Property Developers
Property Contractors
Aordable Housing/ Real Estate
Consultants
Building and Construction
Engineering Firms
Project Management
Commercial buildings
Planning and Design
Manufacturing
Marketing
Housing and Planning
Materials and Procurement
Master Planning
Architectural and Design Firms
Civil Engineering
Logistic and Planning
Local Government Councils
Moving forward towards a smarter design and efective modular concepts
26 - 27 November, 2014 | Intercontinental Hotel, Abu Dhabi, UAE
Page 1
-2014, McGraw-Hill Constructon
Reuben Raj
T: +632 406 4711 | E: reubenr@trueventus.com
For further details, contact
FEATURING KEYNOTE PRESENTATIONS AND CASE STUDIES BY DISTINGUISHED SPEAKERS:
Page 2
Dr. Hebatallah Noor Eldeen Housing and Community Facilities Planning Expert
Ministry of Municipality Affairs, Qatar
Speaking on: Creating a comfortable, spacious and homey modular home for the middle Eastern families: Case study
Dr. Heba has 16 years of experience in both construction industry and urban planning fled. She is currently a community facilities and housing planning
expert & deputy team leader for the strategic planning team which participated in the fnalisation of Qatar National Development Framework(QNDF)
where she handles numerous projects"
Sama Srinivas Head of Structure
Engineers Office, United Arab Emirates
Speaking on: Value engineering in current Construction Systems by adopting modular construction methods A few case studies
Sama has over 20 years working experience in the construction sector as a Structural Engineer and worked for leading consultants such as TATA Consulting
Engineers, leading precast suppliers to GCC (Bahrain Precast), contractors like Laing O Rourke (EPC)
Agnes Kiltay Director
Koltay Facades, UAE
* Nominated as the Engineering Consultancy of the Year by Middle East Architects Awards 2014
Speaking on: Balancing cost and design: Getting the best design with fexible and appropriate structured budget
Agnes has worked for award winning architects, such as Zaha Hadid, and for multidisciplinary engineering companies, such as Meinhardt and Ramboll,
where she was the Head of Facade Engineering. She has Masters degree in both Architecture (Hungary and USA) and Facade Engineering (UK.
Yasser Baaj Deputy General Manager
Concrete Modular Construction, United Arab Emirates
*CSR Label 2014 by Dubai Chamber Centre for responsible business
Speaking on: Concrete Modular systems, market awareness and challenges
Yasser has over 18 years in the regions precast industry during which he played a substantial role in spreading the culture of precast construction in the
region and participated in the precast construction of several landmarks in Dubai.
Hennie Botes Chief Executive Ofcer
Moladi Construction, South Africa
*South Africas Science and Technologys Man of the Year in 2009
Speaking on: The Henry Ford of mass housing production line planning
Involved in multi award winning aordable housing technology, and has gained more than 27 years of experience in the building industry. Having
travelled extensively, Hennie has a broad based understanding of the challenges that faces aordable housing throughout the world and has unique
insight into how business and governments can work together to eradicate the global housing shortage.
Eng. Khaled Mojahed Ahmed Deputy General Manager
Abu Dhabi Precast Concrete, UAE
Speaking on: Revolutionising the use of prefabricated designs to ft the weather and climate of the local market
Prior to being the deputy general manager at Abu Dhabi precast concrete, Khaled was working as the senior structural engineer and head of design
section where he was responsible for the overall design principles, design calculation and structural modelling for various projects
Dr. Daniele Pfeffer Chief Operating Ofcer
Gulf Precast Concrete Co. LLC, United Arab Emirates
Speaking On: Large housing complexes Middle Eastern style: Adapting the latest Precast technology for best Time, Cost and Quality
achievement: Case Study of The Al Falah Community housing complex and The Al Ain Emirati housing complex
Dr Daniele Pfeer Seraphim has worked in the United Arab Emirates for the last 25 years.. She has in-depth practical experience of the specifcities of the
UAE Construction industry, and has written several international publications thereon. Among others, she has headed a Dubai-based Construction
Development company, held the position of Chief Operating Ofcer for one of Abu Dhabis major Master Developers, and is currently holding such a
position in Gulf Precast, a UAE leader in Precast Manufacturing.
Nizar Zakarni Managing Director
Zakarni Group, Jordan
*Coauthor (collaborator) of a valuation real estate book publishing Real Estate Guide (Guia del Mercado Inmobiliario) 2009
Speaking on: Building from design to installation: Maximising Return of Investment (ROI) with eective project control strategy
With more than 20 years experience in the construction industry, Nizar is a member of the Board of Director and Managing Director managing a real estate
portfolio comprising of residential, industrial and commercial properties within Jordan and Spain. He has increased the margin by 12% with an increase in
value of 6% in one year.
Reuben Raj
FEATURING KEYNOTE PRESENTATIONS AND CASE STUDIES BY DISTINGUISHED SPEAKERS:
Page 3
Steven Miller Senior Vice President Business Development
Shapoorji Pallonji International, Dubai
*Best International Development by Cityscape Dubai and ULI design award 1999
Speaking on: Modular container design verses pods, breakdown fat pack, and partially completed systems
Steven has over 50 years of experience in Business Development, Design Management, and Construction Administration for planning and architectural
projects. His specialties are: mixed use and urban planning, hotels (working with most of the international brands), residential (both luxury and aordable),
and most recently Social infrastructure and Migrant Workers facilities.
Dr. Frank Prochiner Chief Executive Ofcer
Munitec GmbH, UNICON, Germany
*Built The First Modular Mosque in United Arab Emirates
Speaking on: The evolution of precast construction systems
Frank has a PHD in architecture, feld of automation, robotics and prefabrication in the building industries. He was the assistant professor at the technical
University of Munich before he founded Munitec Gmbh where he has embarked on so many projects in Europe and the Middle Eastern Region.
Jose Neto General Manager
Al- Kifah Precast Company, Kingdom of Saudi Arabia
Speaking on: Optimising ecient and comprehensive solution for logistics strategy
Jose is currently the General Manager of Kifah Precast in Saudi Arabia. He is a structural engineer with proven track records in design in high end landmark
buildings. He has held a variety of jobs ranging from design consultancy to investment banking.
Sam Llyod General Manager
Laing O Rourke, UAE
Speaking on: Skyscrapers: Integrating prefab/modular architectural and structural designs for vertical buildings
Sam has over 22 years experience in the construction industry. He has been involved in various complex projects such as Al Raha Beach, Abu Dhabi, Al
Bandar, Abu Dhabi and many other complex modular project in all over the United Arab Emirates.
Muien Marji Structural Steel Fabrication Expert operations and project
Geyad Factory for Pressure Vessels & Steel Structures (GCI), Saudi Arabia
Speaking on: Mitigating installation faws to ensure overall structural integrity
Mr. Muien has over 24 years experience fully capable to commission below mention world class factories and manage to run professionally based on LEAN
technology in ecient manner. He is a well versed expert in Installation, commissioning & successful running of structural steel fabrication, misc., circular
& rectangular platforms, Steel Gratings, hot dip galvanizing, steel towers, general steel fabrication.
Amir Yar Chief Executive Ofcer & General Manager
TAMIMI Modular, Kingdom of Saudi Arabia
Speaking on: Speed of Light: Delivering aordable housing with a short duration: A case study
Amir has more than 25 years overall experience in the construction industry in the middle eastern zone. He has been involved in many prefabricated
steel buildings and infrastructure project all over the middle east.
Dr Ferzat Mercan Senior Executive Director
Dorce Prefabricated Buildings and Construction, Turkey
*Safety Excellence Awards for Tasiast Expansion Project 2013
Speaking on: Speaking on: Types and evaluation of each type of Cold Formed Prefabricated Steel buildings.
Dr. Mercan is a Civil Engineer, M.S. and Ph.D. in Structural Engineering. His professional works on steel prefabrication started as a Structural Design
Engineer since 1989. Dr. Mercan is also a member of a committee of AFAD (Turkish Disaster and Emergency Management Presidency) working on Turkish
cold formed steel construction earthquake design code.
Reuben Raj
Day 1 - Wednesday, 26th November 2014
Page 4
0800 Registration & Coffee
0845 Opening Address by Chairperson
0900 Session One
Concrete Modular systems, market awareness and challenges
Looking at future trends of modular in Asia and Europe
Analysing projects executed using sustainable technologies for
modular buildings
Highlighting recent high end projects in the MENA region
0945 Session Two
Building from design to installation: Maximising Return of
Investment (ROI) with effective project control strategy
Optimising the constructability interface between the engineering
and construction disciplines
Standardising as much designs as possible to ft end users needs
Examining architectural design, planning and simulation tools
Nizar Zakarni Managing Director
Zakarni Group, Jordan
1030 Morning refreshments
1100 Session Three
Speed of Light: Delivering affordable housing with a short duration:
A case study
Today, large projects face time management challenges as they become
increasingly complex and technologically demanding. The following key
issues will be discussed in this session:
Sustaining the project schedule process and making sure adequate
time is allowed for all phases of the projects ( such as; testing,
commissioning)
Establishing eective communication with all project stakeholders
Ensuring close and continuous monitoring proceedings for the overall
momentum of the project
Amir Yar Chief Executive Ofcer & General Manager
TAMIMI Modular Building and Construction, Kingdom of Saudi
Arabia
1145 Session Four
Balancing cost and design: Getting the best design with flexible
and appropriate structured budget
Implementing the use of standardised design materials
Employing design alternatives that satisfes all factors not just cost
efciency
Bringing into play new design alternative that are accepted by the
market to avoid alienating the customers
Agnes Koltay Director
Koltay Facades, UAE
1230 Networking Session
1400 Session Five
Types and evaluation of each type of Cold Formed Prefabricated
Steel buildings.
Integrating modern faade design in modularised buildings
Strategising latest architectural design, planning and simulation tools
Discussing the use of prefabricated components like modular
bathroom to ft the middle eastern market
Dr. Ferzat Mercan Senior Executive Director
Dorce Prefabricated Buildings and Construction, Turkey
1445 Session Six
Large housing complexes Middle Eastern style: Adapting the latest
Precast technology for best Time, Cost and Quality achievement:
Case Study of The Al Falah Community housing complex and The Al
Ain Emirati housing complex
Determining the trend of modular and prefabricated construction in
Middle East
Bridging the gap of growing scarcity of available oce space
Comparing the development of prefab housing and modular buildings
projects in other regions
Dr. Daniele Pfeffer Chief Operating Ofcer
Gulf Precast Concrete Co. LLC, United Arab Emirates
1530 Afternoon Refreshments
1600 Session Seven
Creating comfortable, spacious and a homey modular home for the
Middle Eastern families: Case study
Venturing into tailor made designs to suite family's lifestyle
Utilising efcient spaces for modern living in the middle east
Considering space, privacy and access to sunlight for modular homes
Dr. Hebatalla Noor Eldeen Housing and Community Facilities Planning Expert
Ministry of Municipality Affairs, Qatar
1645 Session Eight
Concrete Modular systems, market awareness and challenges
Looking at future trends of modular in Asia and Europe
Analysing projects executed using sustainable technologies for
modular buildings
Highlighting recent high end projects in the MENA region
1645 Session Eight
Adopting latest design technology involved in modular
construction to fit the Middle Eastern culture
Optimising the constructability interface between the engineering
and construction disciplines
Standardising as much designs as possible to ft end users needs
Examining architectural design, planning and simulation tools
1730 End of Day One
Reuben Raj
Day 2 - Thursday, 27th November 2014
Page 5
0800 Registration & Coffee
0845 Opening Address by Chairperson
0900 Session One
The Henry Ford of mass housing production line planning
Gaining insights into industry changes required to consistently
complete successful mega projects
Tackling the environmental burden associated with modular
construction
Collaborating with clients, architects, consultants and subcontractors
in the early stages of the project
Hennie Botes Chief Executive Ofcer & Founder
Moladi, South Africa
0945 Session Two
Value Engineering in current construction systems by adopting
modular construction methods- A few case studies
Reviewing the setbacks of current modular trends
Outlining the innovation of 3rd generation modular
Evaluating the key benefts of 3rd generation modular to enhance
proftability
Sama Srinivas Head of Structure
Engineers Office, United Arab Emirates
1030 Morning Refreshment
1100 Session Three
The evolution of precast construction systems
Overcoming the challenges of construction in highly populated areas
Reducing cost of constructing by applying modular technology
Developing a successful pre-assembly strategy
Dr. Frank Prochiner Chief Executive Ofcer
Munitec GmbH, UNICON, Germany
1145 Session Four
Modular container design verses pods, breakdown flat pack, and
partially completed systems
Examining what design works best for 3, 4, and 5 star hotels
Exploring cost and time factor for dierent range of hotels
Monitoring quality control
Steven Miller Senior Vice President Business Development
Shapoorji Pallonji International, Dubai
1230 Networking Session
Day 2 - Thursday, 27th November 2014
1400 Session Five
Skyscrapers: Integrating prefab/modular architectural and structural
designs for vertical buildings
Demonstrating profciency for high-speed builds on several high rise
projects
Tailoring a smart modular designs solution
Adopting successful pre-assembly methods while managing major
projects
Sam Llyod General Manager
Laing O Rouke, UAE
1445 Session Six
Optimising efficient and comprehensive solution for logistics
strategy
Assessing the size and weight limitations of modules based on
transport methods(i.e. Land, Sea)
Flat planes or box solutions for transportation
Building modules to withstand the impact of cranes during transport
Jose Neto General Manager
Al- Kifah Precast Company, Kingdom of Saudi Arabia
1530 Afternoon Refreshment
1600 Session Seven
Mitigating installation flaws to ensure overall structural integrity
Scrutinising general fabrication and installation faws
Investigating data and assessment triggers for older structure
Reviewing performance based designs for new construction
Muien Marji Structural Steel Fabrication Expert operations and project
Geyad Factory for Pressure Vessels & Steel Structures (GCI), Saudi
Arabia
1645 Session Eight
Revolutionising the use of prefabricated designs to fit the weather
and climate of the local market
Taking advantage of the benefts of using prefabricated steel
construction as foundation for modular fats
Using durable long lasting materials that with stand heat and humid
climate
Utilising green building technology in prefab designs in promoting
energy efcient building.
Khaled Mojahed Deputy General Manager
Abu Dhabi Precast Concrete, UAE
1730 End of conference
Reuben Raj
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Page 6 Reuben Raj
Reuben Raj
T: +632 406 4711
E: reubenr@trueventus.com

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