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Success On Purpose is published by ThinkTQ, Inc. under license from the authors. All Rights Reserved.
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not in part. You may also freely distribute the
links: ThinkTQ.com/Purpose, ThinkTQ.com/Start,
ThinkTQ.com/Success and ThinkTQ.com/Seminars.
The Time Prism, Nine to Five ScreenGEMS, TQ, Engage The Time Prism, TQ SMART,
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All other Trademarks by their respective owners. Other books, quotations and publications referenced, and
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For more information, please eMail: Marketing@ThinkTQ.com
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Copyright 2006 by Eric R. Haas and Kent C. Madson
All Rights Reserved.
I
Author Notes:
About our motivational style.
Success On Purpose and the fully-integrated exercises have been written by an entire team of people working
on various aspects of Project Time Prism and Project TQ over the past 10 years.
This book is just one element in a complete system designed to help people work smarter, compete smarter
and live the life they love. We have helped tens of thousands of ministers, doctors, lawyers, bankers, business
people, coaches, executives, entrepreneurs... people just like you. If you have purchased the Full Power of TQ
System, Thank You! If not, there is a coupon in the back that will save you $50 off the purchase price!
Principal writing and storytelling has been penned by me, Eric R. Haas, with the able assistance of my
business partner, Kent C. Madson. So, when you see the word I,please read it in my voice. When you see the
word WE, it means Kent, I, and the collective of a hundred different people that was required to bring you
the wisdom found within these pages.
Because I am a very positive and enthusiastic person, you will find what most editors consider an excessive
use of exclamation pointsand long dashes to emphasize a point! This is intentional.
My job is to educate you... to motivate you... to challenge you... to prompt you to change both your point
of viewand your viewpoint. Kent and I want you to break out of your business as usual thinking, and take
positive steps to become a powerful New You! If we sound a bit too rah-rah, please forgive us.
We are passionate about this discipline. We want to help you, and know we can. If we seem a little too
pushy, please rememberTHATS OUR JOB!
We also realize that you are looking for specific answers to some rather complex issues. In clear, and
unambiguous language, we will answer two of your biggest questions:
1. What EXACTLY is my PURPOSE?
2. What SPECIFICALLY must I do to LIVE it?
When you put this book down, you will have your answers. We promise.
In the interest of simplicity, we have also tried to eliminate the massive details that weigh down more
professorial books, and get straight to the point. You will not find endless references, examples and outside
expert opinions to slow you down. If you want to know more about many of the concepts I am writing about,
simply do a Google search and follow those links to your hearts content.
Success On Purpose is designed to not only make you THINK, but to DO. We have included direct links to
a substantial number of resources that are available to you at THINKTQ.COM.
Enjoy!
II
Dedication:
To EVERYONE looking for DIRECTION.
Success On Purpose is dedicated to helping you
quickly identify your mission in life and transform
that mission into a lifetime of successpersonally
and professionally. In the next 45 minutes, you will
understand exactly how your Natural Mission
forms... and find Inherent Direction for your life.
Our objective is to help you live up to your full potential... to consistently live your best life ever.
Our challenge is to help you understand how your values, vision, and roles combine in your life...
giving you natural direction and purpose for every choice you make and every action you take.
Taking actions consistent with your purpose is not only powerful, but empowering... permitting you
to create the life you were intended to live.
The question is HOW? How do I discover MY unique Purpose... and how do I live it?
We will not tackle the theological basis of life and purpose. We will not give you an endless series of
compelling stories, allegories, anecdotes and yarns. We love interesting stories just as much as the
next person, but figure youve already heard most of them before!
Instead, we will get straight to the heart of the mattergiving you a repeatable process to help you
discover your Natural Missiona process that will point you in the right direction for living a life
of passion and purpose.
You will see that
Clarity of VALUES leads to clarity of VISION...
Which leads to clarity of ROLES...
Which leads to Authentic DIRECTION...
Which leads to achieving your Natural Mission.
Which leads to purpose-driven SUCCESS.
Which is the point of living.
III
Our Purpose In Writing Success On Purpose:
To immediately improve your life by giving you explicit direction.
Everybody wants to have their best year ever... to live their best life now.
The question becomes, How?
The answer is simple: Live your purpose, passion and mission.
When you live what you value mostand you do it each day you are aliveyou will, in fact, be living
your best life at every point in time. Again, the question becomes, How?
How do you actually LIVE your purpose? How do you transform your lifes purpose into an
unstoppable mission... and ultimately achieve the success you desire, personally and professionally?
Perform on Purpose.
The key to living your best lifeat every point in your lifeis exceptional on-purpose performance.
To achieve your mission in life, you must set crystal-clear expectations for yourself... and you must
then execute so that you meet or exceed them.
Consistently exceed expectations, and you will succeedbrilliantly. Dont, and you wont.
So, the final question becomes, How can we help you perform on purpose... indeed, perform beyond
expectations? We have made this remarkably easy.
Find out whats holding you back and eliminate it.
The key to achieving Purpose-Driven Success is to become Successful On Purpose... to
consistently perform beyond expectations. Once you know your purposeonce you truly understand
your over-arching mission in lifeyour performance is everything. Again, it is so obvious, but
extraordinarily important that you make this connection:
To achieve your purpose, you must performon purpose.
At THINKTQ.COM we have the tools and technology to measureand improvehow smart you
produce results... how smart you are working at any point in time. We call this measurement TQ.
Your TQ (Time Quotient) measures your practical working intelligence... the actions you take to
produce the results you get. TQ reflects how smart you ACT... not how smart you ARE.
By breaking your performance down into 10 color-coded categories, then further breaking these
categories down into 10 specific actions, we can measure your TQ with absolute precision. We do this
so you can actually SEE where your performance is strong and vibrant and where it is weak and
faded. To test your TQ, go to THINKTQ.COM/ACTUAL. It takes about 20 minutes, is fun, and will be one
of the most eye-opening experiences of your life.
I mention this because, with tens of millions of data points, we see significant areas of untapped
potential with virtually every person we test. The sad results are, 99.75% of people we test score less
than 3 points out of 10 when responding to the questions regarding purpose, passion and mission.
(The good news is, after going through the TQ PROGRAM, these people now score a perfect 10!)
IV
Why is this a serious issue?
Without a strong sense of purpose and direction, people...
Feel like they are merely running in place...
Have low expectations for the future...
Have low self-esteem and self-confidence issues...
Have no clear and tangible Goals, thus live a life of regrets, not results...
Have no way to focus their performance on what matters most to them.
This is a Life and Death Issue.
Understanding the CAUSE of this is important because the vast majority of people we test admit to
having little or no direction in their lives... no strong sense of purpose... no strong sense of mission...
no real passion for which they are trading the ONLY life they have to live.
Not only are these people NOT living their best
life nowthey are dying inside each day...
committing slow-motion suicide. This is a tragedy,
since it is so easily corrected.
Thus, we wrote Success On Purpose to help people INSTANTLY improve their sense of
purpose, passion and mission. Nownot 20 years down the line.
The Starting Point for True and Lasting Success.
This book is not theoretical, philosophical or poetic. It is a practical, methodical and systematic
approach to help you immediately increase your TQ by 20 points... giving you the ability to:
ENERGIZE your performancegiving you the strength to power through lifes obstacles.
Truly live your passion, purpose and MISSION every day of your life.
Set crystal-clear GOALS for what you want to see happen 1, 5, 10, 15 years into the future.
Create rock-solid PLANS to support your greatest goals and aspirations.
Remain focused on top PRIORITIES each dayrather than be consumed by urgencies.
Generate strong interpersonal leverage and team-building SYNERGY.
Maintain a positive, optimistic ATTITUDE, even in the face of tremendous adversity.
Take bold ACTION to live a life of results... not regrets.
V
VI
Specific Instructions for those Who Have Already Taken the TQ Test.
When people take their TQ Test for the first time, they always want to know where to START the
process of reinvention... where to find the information they need to move from where they are now...
to where they want to go. If you have already read The Power of TQreceived your Personal
Performance Chartand have been instructed to improve your Mission Color first, this is precisely
where we want you to start.
Simply read this book, complete all the exercises, and you will not only be a 10 on Mission, but will
also be correctly positioned to move up to a 10 on your Set Goals Color as well. You see, it is simply
impossible to set goals that are directly aligned with your missionUNTIL you know exactly what
your mission is. While intuitively obvious, this is the reality most people find themselves in.
A Vital Observation.
When we were doing the research for what became the Mission Color within the 10 Colors of the Time
Prism, we found thousands of pages on the importance of mission and purpose to your life. Over the
years, Kent and I have probably read, extracted, condensed and distilled at least 10,000 pages on the
subjectall written about the need for, and the importance to your life of a clear and understandable
mission statement to guide you through the inevitable ups and downs of daily living.
No question, there is a tremendous amount of information on the subject out there. Youve probably
read many of the same books we have, and over time, have come to the same conclusion we did: Great
ideas are hard to implement without the systems and procedures in place to make them work. Thus,
these ideas remain nothing more than good ideasup on the shelf, out of sight, out of mind!
What makes this book different, and inherently
powerful, is that we have provided you with the
specific step-by-step procedures, all organized in
the proper sequence, to help you instantly
integrate these great ideas into YOUR life.
Now, theres no excuse to wait one minute longer.
Some people spend their entire lives getting ready to get ready, awaiting further instructions for
moving their life onto the active playing field. They spend the only life they have to live waiting for
clear, unambiguous directions for what to doburning up precious time and valuable resources.
Read this book, do the work, and you will have a strong sense of purpose and mission and the basis
for long-term success and happiness. This we unconditionally guarantee.
E. R. Haas Chairman, ThinkTQ, Inc. Kent C. Madson Vice Chairman, ThinkTQ, Inc.
VII
How To Use This Powerful Interactive eBook:
Step-By-Step Procedures
Getting maximum value from Success On Pupose.
Success On Purpose is part of the Power of TQ System, and is the starting point for people who need
to quickly improve their sense of purpose and Mission. If you have already tested your TQ and have
been instructed to first improve your Mission Color, this is exactly where we want you to start. If you
have not yet taken your TQ Test, you may do so at any time at THINKTQ.COM/ACTUAL.
To get the most out of your copy of Success On Purpose, please follow these steps:
Print this entire PDF, hole punch it, and put it into a 3-ring binder.
Read from beginning to end without completing the personal exercises.
Download and print the VISION-VALUES-ROLES.PDF in the System Resources
at THINKTQ.COM/DOWNLOADS. (You will need System-level access.)
Open this PDF and, where indicated, do all the exercises and listen to
the Mission CD. If you do not have this CD, you may order it free of charge.
See coupon in the back of this book. (S&H will apply.)
Follow the links and complete your personal lessson plans.
Complete this simple process and you will have exactly what you are seeking: DIRECTION.
Throughout Success On Purpose you will see several internal links taking you to various pages at
ThinkTQ.com. Simply click on the blue embedded links to go to those references instantly. You will be
asked to sign in to access these materials. Many are free entry points, while others require system-level
access. To gain system-level access, you may order the complete POWER OF TQ SYSTEM at any time.
If you are reading this book for the first time and have little understanding of TQ, a great place to
start is: THINKTQ.COM/START. There, you will get an overview of the complete TQ process. If you want
to bench mark your performance prior to doing the Vision, Values, Roles and Mission exercises,
please see our free online tests:
To take your Mission TQ Test: THINKTQ.COM/MISSION
To take your Set Goals TQ Test: THINKTQ.COM/GOALS
To take the complete TQ Test: THINKTQ.COM/ACTUAL
If you would like a comprehensive evaluation of your success potential, order The Power of TQ and
10 Choices of Intentional Excellence. This is a 172-page, custom-published, made-to-order book all
about you... only you... and the forces holding you back from achieving the success you desire.
Reading this book may well be the most eye-opening experience of your life.
If you own the complete TQ System, you may download all the exercises and support materials in one
file called Vision-Values-Roles.PDF.
Success On Purpose has the power to change your life.
In a way, this is the book you have been waiting for your whole life.
Purpose-Driven Success.
Becoming Successful on Purpose.
A
A
t ThinkTQ, Inc., we spend a great deal of time thinking about highly complex issues with the
hopes of making them simple to understandand more importantlyto actually DO. Being a
software publisher, its what software publishers do. Its our purpose for existing!
Towards this end, we see a crying need to help people understand one of the fuzziest, most
misunderstoodyet critically important areas in life: A persons true PURPOSE.
Thus, we have created a generalized approach that is easily understood and gives you immediate
DIRECTION... which, from our point of view... is the entire point of knowing your purpose. This is the
starting point for not only improving your TQ by 20 points, but also for immediately improving your life.
The fact is, understanding your purpose in life is not just a good idea. It is everything.
Why? Because your purpose is what establishes your direction in life.
The man without a purpose is like a ship without a rudderwaif, a
nothing, a no man. Have a purpose in life, and, having it, throw such
strength of mind and muscle into your work as God has given you.
Thomas Carlyle
Without a clear sense of Who Am I, and Why Am I Here, there is no need to improve your
performance. You dont know where you are going, so there is no real need to help you get there
any faster!
However, once you truly understand your unique purpose, your performance is everything. Why?
Because you want to actually LIVE your purposerather than just passively watch your life go by.
In a sense, your purpose is your life. Understand the WHY of your existence, then living your
purpose becomes much easierand far more rewarding. Yes, knowing your purpose is critical
because it is the starting point for your lifes mission.
Moving in the Right Direction...
Direction is a big problem for most of us. While we may never fully understand the WHY of our life,
we do want to keep it moving in a forward directionspecificallyin the direction of our dreams,
desires and vision.
Without a doubt, tremendous issues are raised with the single question, What is my purpose in
life? Issues like why am I here... and what am I supposed to do with the ONLY life I have to live?
Actually, the discussion of PURPOSE becomes clear once you SIMPLIFY the words down to their
true meaning, and use that definition as a starting point for personal performance. Which is precisely
what we are going to do over the next 50 pages!
Page 1
What does Purpose-Driven Success mean?
Before we go any further, lets take a moment to get on the same pageto review how my trusty
American Heritage dictionary defines both purpose and success. If we are to fully embrace the idea
of purpose-driven success, its always a good idea to start at the beginning.
PURPOSE: (Noun) The proper activity of a person or thing; Job, function, role. What
one intends to do or achieve; Point, end, plan, view, meaning, design, goal,
objective, target, intention, aim, intent.
DRIVEN: (Verb) Motivated by or having a compulsive quality or need: a driven
person. To move or advance against strong resistance. To compel or force
to work, often excessively. Piled up or carried along by a current: driven
snow. To exert ones mental or physical powers, usually under difficulty
and to the point of exhaustion. (See: WORK)
SUCCESS: (Noun) The achievement of something desired, planned, or attempted;
Attainment of the results expected; Accomplishment, successfulness.
Look at these definitions carefully. Understand the meaning of the words and our discussion about
purpose and success can be greatly simplified.
Success, from a performance perspective, is remarkably specific. You either achieve the results you
expect, or you dont. String together a successive series of positive results over time, and you are
successful. Why? Because you consistently achieved what you set out to accomplish! You GOT the
results you expected. You expected to graduate from college... and 4 years later... you show up at
commencement in a cap and gown. You attained the results expected. You succeeded.
By definition then, you are a success.
However, string together a series of negative results, half-results, attempts with limited or no real
success and, over time, you are seen as a failure. Simply put, you didnt produce the results you
expected... or the results that were expected of you.
In TQ Speak, we go a little beyond the results-based definition and add a qualitative, personal
dimension to the word Success: Achieving the results expected, while living what you value most
each and every day. If you actually live your values... actually live what you believe to be MOST
IMPORTANT to you... you are not only getting the results you want and expectbut results that are
truly important to you.
What would you call someone who worked hard at living what they valued most in life? Driven? Sure.
How would you describe someone who exerted ones mental or physical powers, usually under
difficulty, to achieve the valuable and desired results expected of them? Truly successful, no doubt.
Now, look at the definition of the word Purpose. Proper Activity. What one intends to do or achieve.
Do you see the similarities?
If you INTEND to live what you value most each day... and actually DO it... you are, by both
definitions, successfulon purpose. Your intentions became real by engaging in the Proper
Activity, such activity being living your personal values each day.
Page 2
Success On Purpose
Simple but profound, isnt it? Purpose-Driven Success is being successful on purpose!
With the basic word constructs out of the way, the issue then becomes a great deal more complex.
Just HOW do I achieve purpose-driven success?
What must I DO so that I take the right actions consistent with my purpose in life, to actually achieve
the success I desire at home and at work? Personally and professionally. With my family and
my relationships.
A man/woman should conceive of a legitimate purpose in his heart, and set
out to accomplish it. He should make this purpose the centralizing point of his
thoughts. It may take the form of a spiritual ideal, or it may be a worldly
object, according to his nature at the time being; but whichever it is, he
should steadily focus his thought forces upon the object which he has set
before him. He should make this purpose his supreme duty, and should devote
himself to its attainment, not allowing his thoughts to wander away into
ephemeral fancies, longings, and imaginings. This is the royal road to self-
control and true concentration of thought. Even if he fails again and again
to accomplish his purpose (as he necessarily must until weakness is overcome),
the strength of character gained will be the measure of his true success, and
this will form a new starting point for future power and triumph.
James Allen
How to live a life of passion and purpose...
Again, as with all things TQ, there is a stunningly simple answer... an answer that, if you are already
involved with the TQ process, you have come to know and respect... if not downright love:
Success is LIVING whats MOST important. Daily.
When you do this, you will, by definition, be living what you VALUE most in life. You will be living
your VALUES in each and every role you take on. You will create passionate VISIONS that contain
all of your core personal values. You will have passion and purpose in every ROLE you play, because
everything you do contains what you value most in life.
Because your visions contain your most cherished values, you are INTERNALLY motivated to do the
best you can each day. There is no need for EXTERNAL motivation, because your inner-drive is
always in overdrive.
You know your values and you live your values. Daily.
Thus, becoming a purpose-driven success means incorporating your values into each of your roles
and visions, and taking action to make those visions real.
When you make your most passionate visions real, you are successful
On purpose.
Page 3
Success On Purpose
Old and Successful vs. Old and Cynical...
You set out to live your top 10 personal values. You do it each and every day. Intention becomes
reality. You become old and successful. However, fail to live whats important to you and, over time,
you become old and cynical.
This, of course, is where it all starts to get a little fuzzy. I understand exactly what you are saying,
but isnt this a bit recursive? you might be thinking to yourself.
What we told you to do is absolutely correct, isnt it? Live your values on purpose, and each day you
will be successful because you will have achieved what you set out to do.
No question this is all true. But a few really big questions are now shrouding the simplicity.
For example:
1. How do I find my true PURPOSE?
2. How do I KNOW whats most important to me?
3. How do I actually LIVE my values? What does this mean?
4. How do I arrive at my list of VALUES?
5. How do I actually express my values in my VISION?
6. How do I establish the right ROLES to realize my visions in life?
These are lifes compelling questions. These are the big questions for which we need concrete
answers if we are to achieve purpose-driven success.
The secret to success is constancy of purpose.
Benjamin Disraeli
The good news is that we will supply you with the answers to all of these questions. Indeed, we will
make it easy for you to not only understand the answers, but quickly put yourself on the fast track to
purpose-driven success... in every area of your life.
Your Best Life Now...
Our purpose in writing this book is to help you immediately achieve better results in every area of
your lifeto help you achieve your best year ever... to have the best day of your life... a great deal
more frequently... maybe even every day of your life.
Our desire is to help you truly LIVE your life to the fullest... to take full advantage of your God-given
talents... to live up to your full potential. Daily.
The good news is that we have the tools and technology to assist you in this process. There is little
philosophy built into ThinkTQ.com. There are, however, several high-level processes that you will
quickly learn, remember and master. When you do, you will be able to achieve your best life now
on demand. Which, from our way of thinking, is a great improvement on other books that just give
you interesting stories and then leaving you to figure out how to make it happen on your own.
Page 4
Success On Purpose
Inspiring stories are great. They are, well, inspiring! But we want to move you from thought to
actionfast.
Our mandate is to incite you to action... so you can start living your best life... right now!
You may have read Oprah Winfreys Live Your Best Life, or Joel Osteens Your Best
Life Now. Each has a great deal in common with the other. Both are engaging and
thought provoking. (Click cover to order from Amazon.)
Oprahs advice stems from 100 interviews, stories, and entertaining articles from her
magazine and is positioned as A Treasury of Wisdom, Wit, Advice, Interviews, and
Inspiration from O, The Oprah Magazine.
This book is a quick read and lives up to its cover promisedelivering empowering, energizing, and
entertaining articles from the magazines last two years.
The secret of mans being is not only to live
but to have something to live for.
Feodor Dostoyevsky
A Wonderful 7 Step Program...
Joel Osteen, the hugely popular minister from the Lakewood Church in Houston,
Texas, also offers an excellent place to start your journey towards your best life now.
His book of the same title, is a much more philosophical/theological undertaking. It
promises to help you experience the full potential that God intended you to have.
(Click cover to order from Amazon.)
His approach is coherent and impactful. The stories inspiring. Joels book is a short
seven chapters that lead to the Seven steps to living at your full potential:
1. Enlarge your vision,
2. Develop a healthy self-image,
3. Discover the power of your thoughts and words,
4. Let go of the past,
5. Find strength through adversity,
6. Live to give, and
7. Choose to be happy.
Joels advice is solid, Christian-based good old-fashioned religion. Believe, and with Gods help, all
things are possible. If you are a believer, you will find strength through adversity... and grow even
stronger. Regardless of your religious convictions, this book will give you a lot to think about.
Whats Missing?
Page 5
Success On Purpose
Personally, I loved them both. When it comes to dreaming about your best life, both of these books
can be a wonderful place to start. They are filled with engrossing IDEAS. But, unfortunately, both
lack the systematic PROCESSES necessary for you to move from thought and inspiration to specific
action. Neither has the library of resources necessary for you to actually take the information and put
it into practice in a repeatable, systematic way.
I mention these two books because of their universal appeal. Everybody wants to live their best life
now. The big question is, how?
How do I get started? How do I keep moving in the direction of my dreams? How do Iwithout
attempting to emulate Oprahs or Joels incredible successesput MY LIFE on the fast track to the
success I deserve?
You can read the stories. You can do what they suggest. Both books offer tremendous HOPE. But in
the end, neither offers a repeatable methodology for you to grab onto and directly incorporate into
your life.
After all, it is impossible to DO a philosophy. For you to LIVE your purpose... to LIVE what you value
most... you need an explicit, step-by-step set of instructions that embraces the idea of causality
a scientific methodology that leads to a specific, cause-and-effect relationship.
The Purpose Driven Life.
I would like to add one more best-selling author to this discussion on purpose and
refer you to Rick Warrens fabulously successful book, The Purpose Driven Life. Like
Joel Osteen, Rick Warren is a pastorthe founder of Saddleback Church in Lake
Forest, Californiaone of Americas largest churches.
His wisdom is derived from the teachings of Christ. Told through a scriptural lens, The
Purpose Driven Life will, in a 40-day spiritual journey, answer the question, What on
Earth Am I Here For? (Click cover to order from Amazon.)
This well-researched and well-written book leads you to discovering your Five Purposes in life:
PURPOSE #1: You were planned for Gods pleasure
PURPOSE #2; You were formed for Gods family
PURPOSE #3: You were created to become like Christ
PURPOSE #4: You were shaped for serving God
PURPOSE #5: You were made for a Mission
The people of hope are those who believe that God created them
for a purpose and that He will provide for their needs as they
seek to fulfill His purpose in their lives.
Pope John Paul II
Page 6
Success On Purpose
Why On Earth Am I Here?
Rick asked and answered the question, Why on Earth am I here? from a Christian, theocentric point
of view. Thus, he arrived at five specific purposes all designed to help you live in Gods grace.
Mans chief end is to glorify God and enjoy Him forever.
Westminster Confession of Faith
This is a Great Philosophy and a Great Start!
Now, whether or not you agree with the Biblical research done by Rick Warren, and you accept his
enumeration of your Five Purposes, you still need to determine the specific actions you are going to
take and the most desirable outcome for your time and effort here on earth. In other words, it is still
up to you to definein real world examplesexactly what you mean when you say that you want to
live a purpose-driven life.
My personal belief?
If you believe like I do in the first five books of the Old Testament of the Holy Bible, you believe in the
power of the LAW (The Torah). Here, you are told precisely what NOT to do (the Thou Shalt Nots).
Live the Ten Commandments, and you are living the LAW. So there is no question, this is what God
commands you to DOspecifically. (Its why their called the Ten Commandments... not good ideas.)
If you also believe in the New Testament, you believe in the power of LOVE. Again, this is not just
a great idea, but a directive from Christs own lips in John 15:17, These things I COMMAND you,
that ye love one another. This is not a suggestion. This is what God commands you to DO.
Personally, I have always tried to live BOTH the Law and Love. This, for all intents and purposes, is
precisely what God expects me to do. Put simply, we are here to serve one another. To serve God by
serving the least among us. To love one another. To not only make a difference while we are here on
Earth but to make the world a much different place for each of us. A better place for you, me, and
all our extended families.
This, i believe, is why we are here: To Live the Law... and do it with Love.
As with most things either political or religious, your belief in what is being said is tremendously
biased by your current beliefs. If you believe, then you are a believer. If you dont believe, than all
the arguments in the world, pro and con, wont help you arrive at a conclusion. As Dr. Ray Barker,
my old professor in college used to say, if you lay all the economists in the world end-to-end, you still
wont arrive at a conclusion! So it is with personal beliefs, and especially true when it comes to
religious convictions.
While we will not go any deeper into the theological, spiritual, or poetic aspects of purpose, the
remainder of this book will help you define your own purpose and give you the process for creating
your own unique personal mission in life. We will also put your purpose in context with your
performanceso you can actually live it.
After all, what good is KNOWING your purpose if you dont LIVE it? Some, including us, would call
it a waste of a perfectly good life!
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Success On Purpose
What does Purpose mean to you?
Clearly we have raised some interesting points here, havent we? What DOES living your best life
mean, and HOW can you do it? What DOES living a purpose-driven life mean Where do you look
for answers and HOW can you live it once you discover it?
The good news is that our approach to first defining your purposeand then living itis 100%
consistent with the central points in Rick Warrens Purpose Driven Life and proceduralizes the
advice found in Joel Osteens Your Best Life Nowall so that your life can become one of the shining
examples to be found in Oprahs next compilation of inspirational stories!
I know I have greatly simplified the entire theological discussion of purpose, but that is what I need
to do to have you zoom out to the big picture, then zoom back in to the detail level. This is critically
important because in order to fully understand how to become successful on purpose, you need to
realize that there are really two questions being asked here, not just one.
From our point of view, once you have the answer to the WHY on Earth Am I Here? question, you
instantly create an even BIGGER question:
How in the world am I going to make this happen?!
No question, knowing your purposewhatever that means to you personallycomes first. But, once
you KNOW, you have to DO your purpose... 24x7x365. This, of course, is the difference between
talking the talk and walking the walk.
Intellectually understanding something is not the point of life. Living it is.
Which, of course, is where one of our other books, The Power of TQ and the 10 Choices of Intentional
Excellence, comes in. As you know, it takes tremendous POWER to achieve your dreams and
aspirations. So, once you know your PURPOSE, you still have to generate the POWER to live it.
Yes, you can live your best life now... the life God intended for you... or the life you want to create for
yourself. In a way, you are living BOTHpre-determination and free willat every point in time.
Think of life as a game of cards. The cards you are dealt are pre-determined. You have no choice.
How you play each hand is free will. Free will takes skill. It takes power. It takes playing the hand
you are dealt, and playing it to the best of your ability.
Our chief usefulness to humanity rests on our combining power with high
purpose. Power undirected by high purpose spells calamity, and high purpose
by itself is utterly useless if the power to put it into effect is lacking.
Theodore Roosevelt
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Success On Purpose
It takes performing up to your purpose to live your best life now.
To live your purposeto live your best life nowrequires a performance-driven definition of
purpose... a universal definition that fits every person, company or organization.
Thus, success on purpose is the objective for all of us... becoming the success we desire... fulfilling
our purpose in lifeon purpose.
With this said, lets clarify this concept even further. Lets start by going from the simple to the
complex. From there, we can create a working definition of Purpose, one that will naturally lead
you to not only understanding your purposebut also give you the process to live it.
Everything has a Natural Purpose...
To a large extent, the natural purpose of almost everything is highly visible in form and function. It
is easy to see the form and function of an inanimate object. It gets a little harder for complex beings.
The purpose of a knife: To cut.
The purpose of a phone: To communicate.
The purpose of a stove: To cook.
The purpose of a heart: To pump.
The purpose of a bee: To pollinate.
The purpose of a squirrel: To ???
The purpose of mankind: To create and serve.
Great minds have purposes; others have wishes.
Washington Irving
I do not know what the purpose of a squirrel is. After some thought, it appears to be comic relief for
me... and an aggravation for the birds around our feeder!
Which leads me to an important point. The natural purpose of something becomes less and less
obvious the higher up the complexity ladder we go. We can observe form and function... but find it
hard to impose a defined purpose on a class. For example, what is the purpose of a Porpoise?!
Human beings are highly complex individuals. While it may seem hard, it is necessary to ascribe a
purpose to each one, according to ones own unique abilities, capacities and talents.
After all, purpose is the genesis of performance!
If we can see what a person does, it becomes clear what his or her purpose is... from the point of view
of the observer. It may not be all that clear to the individual who hasnt sat down and pondered his or
her purpose, and so, consequently, cannot even begin to define it.
This, essentially, is the problem we have to solve. To achieve your purpose, you must know your
purpose. Without knowing your purpose, performing on purpose is simply not possible.
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Success On Purpose
You need to KNOW your purpose BEFORE your performance matters!
No question, to perform on purpose, you must first discover your purposethen pursue it with
passion and dedication. So, how can we help you discover your purpose?
Lets take the next step in this discussion by looking at something that is every bit as complex as a
human being, and think about its true purpose. Doing this will help us lock down a working definition
of purpose... a definition that we can then use as the basis of purpose-driven success.
What is the purpose of a business?
This is a simple, yet profound question. The answer is not immediately obvious.
Way back in 1970, Theodore Levitt, the most influential marketing mind on the
planet (publisher of The Harvard Business Review), asked this very question.
Most people would immediately respond, Its obvious. The purpose of business is
to make money.
Actually, that is NOT the purpose of business any more than the purpose of life is
to breathe. Clearly, a business has to be profitable to survive. It has to achieve a return on investment
(ROI) or it wont stay in business. It has to return a profit to shareholders or it cant attract capital.
But thats not WHY a business exists. While profitability is the life-blood of a business, it is NOT
the primary reason it exists.
Think about this for a moment. You have to breathe to remain alive. Obvious, right?
But the purpose of your life is not just to breathe... not just to breathe in, then breathe out... and call
it a day. Yes, you have to breathe to remain alive. But thats NOT your main purpose in life, is it?
So, what is the purpose of every business on the planet? Simply this:
To Get and Keep Customers.
Again, there are many different kinds of businesses, all with a common purpose: To serve others... to
find and then keep customers coming back... for whatever it is that they make or sell.
Businesses are like peoplehighly uniqueand highly complex creatures. Each is measured by
their differences, both in the people they serve as well as how they make money.
To help a business prosperto achieve its missionrequires that each business understand its over-
arching purpose and quickly get down to the nitty-gritty of GETTING customers... and finding novel
ways of KEEPING them in a tremendously competitive environment.
Some businesses find it easy to get a customer. However, in a hotly competitive global economy, most
find it difficult to keep them coming back.
Other businesses find it difficult to get a customer in the first place. Some, then, find it easy to
keep them.
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Success On Purpose
Its all in WHAT they DO... and HOW they DO it.
Make no mistake. Successful businesses KNOW that their ONLY reason for being is to get and keep
customers. Think about it.
Just how successful would McDonalds be if it spent $2 Billion a year on advertising... got the entire
population of America to come in and satisfy their Mac Attacks... but the customers never come
back?! Or what would happen to Starbucks if people got their cup of Joe ONCE and decided that a
Tall isnt worth the effort of returning? (Out of businessfaster than you can say Mocha Grande!)
Without exception, the purpose of business is to get and keep a customer. Why else would it exist?
Your work is to discover your work and then with all your heart to give
yourself to it. Irrigators guide water; arrow-makers straighten arrows;
carpenters bend wood; wise people shape themselves.
Buddha
It doesnt matter if the business is General Motors selling cars... or a church in Boulder trying to fill
pews. It applies to Wal-Mart as well as Target. Home Depot and Lowes. Hilton vs. Best Western. It
applies to every ski resort in the country... every boat and tackle shop... every airline... indeed, every
business in the world. To be successful, a business MUST get customers... and they MUST keep their
customers coming back.
Otherwise they go bankrupt. No customers. No business.
Proof? Look at the mega-failures of the last few years: Excite, MCI, Adelphia, K-Mart, United, Enron,
Polaroid, Montgomery Ward and all the small businesses right in your home town that came and
went. Why did these businesses fail? They went broke because they failed to achieve their purpose.
These businesses failed to get and keep customers on a profitable basis. They failed because the
competition ate their lunch... providing a better customer experience... and doing it at a profit. Thus,
their competition GOT and KEPT their customers.
Sure, there are extenuating circumstances: Poor locations, high costs, wrong product selection,
indifferent customer service, bad management, lack of vision... the list is endless. But in the end,
what sucks the life out of a business is its failure to get and keep customers.
Look at the flip side of this discussioncompanies that are wildly successful: Google, Apple,
Starbucks, MicroSoft, Wal-Mart, Target, Coke, Cingular, Comcast and Yahoo. They are successful
because they are achieving their prime purpose: Getting and keeping customers.
If you want to better understand this reasoning, get Theodore Levitts book, The Marketing
Imagination. In my opinion, it is one of the best books on business that has ever been written. Levitt
is the master of making complex issues easy to grasp.
Following this line of thought, Levitt reduced the inherent complexity of business down to a simple
observation that people can act on. Regardless of the nature of the business, it is imperative that they
find new customers... and employ creative ways to keep them coming back. If they do this well, they
will succeed. If they dont, they wont.
They will achieve their purposetheir prime reason for existingor they wont.
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Success On Purpose
Now, why do WE as people exist?
Whats OUR Prime Purpose?
Lets take this line of reasoning one step further and apply it to people in general and, ultimately,
YOU specifically. Like a business, to prosper, you must know YOUR over-arching purpose and get
down to the business of achieving it.
Over the last few pages we have moved from the general to the specific... from the desire to live your
best life now... to living a purpose-driven life... to becoming a purpose-driven success... to the need
to perform on purpose.
But to successfully perform on purpose, you must first know your purpose. Which brings us back
again to the need to answer this all consuming, all encompassing question. What is my purpose?
In writing The Power of TQ, it became obvious to me that we needed to take a fresh new approach to
the whole notion of mission and purpose. After all, how can we answer the question in a way that not
only defines what your purpose is, but most importantly, gives you the guidance needed to live it?
To help you perform on purpose, we needed to create a performance-driven definition of purpose
one that would permit you to easily plug in your personal variablesexactly where you are now
complete with your existing beliefs, desires and most sacred values. We needed a definition of
purpose that would allow you to immediately get to work achieving those things that you believe to
be most important to you.
Because it is impossible to solve a problem without first defining it, and exploring all the variables,
lets again review the dictionary definition of purpose:
PURPOSE: (Noun) The proper activity of a person or thing; Job, function, role.
What one intends to do or achieve;
As a starting point for answering the biggest question in your life, this definition leaves a lot to be
desired, doesnt it? But lets take from it what we can and build from there. Your purpose is all about
what you intend to do or achieve. When youre asking the question, What is my purpose?, you are
really asking what am I supposed to be doing while Im here on Earth? What is my job for being here?
What is my function in the big scheme of things? What is my role in all of this? What? What? What?
Unfortunately, my trusty dictionary, as useful a tool that it is, cannot divine this larger question for
us other than to tell you that your purpose is to go out, get a job and do something! But what?
The theological answer to this question attempts to define what the one role is for which you have
been put here on earth, as determined by God himself. The debate between fate and free will tries to
answer this by determining if we are pre-ordained to perform in a certain way or not, and if our
direction should come from the power of the stars or the power within ourselves. The inspirational
and motivational speakers of our time tell you that your purpose is to make your life the best you
know how. The humanists believe that your life is your creation and you are welcome to do with it as
you please.
Kents and my role in all of this is not to arbitrate this highly-complex, highly-controversial subject,
but to simplify it in a way that will give you immediate direction. Our role as performance experts is
to give you something to DO and to show you how to do it in a way that guarantees your success!
Where do we suggest you look to get the answer to this what should I do question? The only place
you can start. Where you areright now.
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Success On Purpose
Start with what you love.
If you have a firm belief as to what your purpose in life is, then we can help you achieve it. If you
are not entirely sure what the proper activity is that you should be doing, start with what you love
and value the most right now. Go in that direction. Focus on what you, personally, value most, right
here, right now. Your inner guide will let you know, over time, if it is right for you or not. If it is, you
will want to do a lot more of it.
If you find that what you think you value does not bring you satisfaction, success and happiness, then
that is a big clue that you are going in the wrong direction. Stop and observe if the direction you are
heading is bringing you love and joy. If not, adjust and correct your bearings, setting your new sights
on those things that mean even more to you and that will bring you a greater sense of satisfaction and
fulfillment. If you continue this process, you will ultimately find your way to that job, function or role
in life that just may turn out to be your main purpose for being here.
Dont Wait. Take Action Now!
But the key to purpose, performance and success is to start moving in the right direction, right here
and right now. If you wait to start living your best life ever until the absolute right answer comes, you
may spend your whole life waiting for the call and never here it ring!
You need to make that call by focusing your life on those things you believe are most important to
you right now. Ask yourself what you value and go produce that. Give it everything youve got, devote
100% of your skills, talent, time, energy and more.
Regardless the size of your dreams or the scale of your current visionseven if you judge them to
be tiny in comparison to other peopleschoose the ones that mean the most to you at this point in
your life and make them your mission. Go make them real! Over time, you will discover that there
are life-changing activities within those dreams, or you will have the chance to go after new ones.
The key is to take action now and start moving. The answer will not be found in waiting. You will find
your answer by moving forward on your lifes journey.
As advice goes, this is sound, but tremendously vague, isnt it? Which is precisely the problem we
need to solve!
Pointing you in the right direction.
Knowing that our purpose for writing this book is not to give you the final answer for your life, but
rather to create a systematic procedure for discovering and living your purpose, I knew that we had
to come up with a new definition, a new answer to this all-important question about purpose.
Again, if we are to give you specific directiona formula that you can consistently work for finding
meaning and success in your lifewe must move from a broad discussion (such as doing more of what
you love) to one that is specific to you, one that contains the inherent personal variables that will
permit you to solve for your lifes direction.
This new performance-based definition of purpose must be universal, provide immediate clarity, and
work under all circumstances. Like the simplicity found within Levitts observation, The purpose of
business is to get and keep a customer, the TQ definition must get condensed down to something
that is short, specific and yet all-encompassing.
More importantly, it must be actionable.
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Success On Purpose
The TQ Definition of Purpose.
In the shortest number of words possible, here is the TQ performance-driven definition of purpose:
Your purpose is to create and nurture
empowering ROLES to achieve your
VISIONS and live your VALUES .
Why is this the performance-driven definition of purpose? Because you cant perform without being
in a Role. Before you take ANY action, you must be in the Right Role, at the Right Time, for the
Right Reasons. (If you are not in the Right Role, how effective will you be at taking action? If you
are in a Role for the Wrong Reason, how much passion will be contained in your actions?)
Your Roles are All-Important.
If you have a Vision, you have to create and empower a Role to see the Vision realized. If you are
already in a Role, it is incumbent upon you to immediately create a Vision for the Role.
Otherwise, you are simply taking up SPACE and burning up TIME and ENERGY. You will forever
be locked in a powerless Role until you establish a clear Vision for that Role.
Thus, creating and nurturing empowering roles is your primary purpose in life from a performance
perspective. Your most basic purpose (function) is to create a ROLE for yourself... from which you
can then achieve your VISION and live your VALUES.
For absolute clarity, lets review the words that make up our definition of purpose.
CREATE: (Verb) To bring into existence formally. Start, establish, organize,
constitute, set up, originate, institute. To cause to come into existence.
Make, produce, generate, originate, engender, hatch, father, sire,
parent, procreate, spawn.
NURTURE: (Verb) To promote and sustain the development of. Nurse, cultivate,
foster, nourish, enable.
EMPOWER: (Verb) To invest with power, especially legal power or official authority.
See Synonyms for AUTHORIZE. To give authority to. Entitling, enabling,
authorizing, qualifying, licensing, accrediting, commissioning. To give
the means, ability, or opportunity to do. Permitting, enabling, authorizing.
AUTHORIZE: (Verb) To grant authority or POWER to. To give permission for; sanction:
the city agency that authorizes construction projects. Synonyms: Authorize,
accredit, commission, empower, license. The central meaning shared by
these verbs is TO GIVE SOMEONE (YOU) THE AUTHORITY TO ACT.
Authorized her partner to negotiate on her behalf; empowered to make
decisions during the presidents absence.
ROLE: (Noun) A character or part played by a performer. The characteristic
and expected social behavior of an individual. A function or position.
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Success On Purpose
VALUES: (Noun) A measure of those qualities that determine merit, desirability,
usefulness, or importance; accounts, worths, valuations. A principle,
standard, or quality considered worthwhile or desirable. A level of
superiority that is usually high; qualities, virtues, merits, worths, statures,
calibers. (Verb) To recognize the worth, quality, importance of, enjoys,
appreciates, cherishes, respects, savors, relishes, esteems, prizes, treasures.
VISION: (Noun) Unusual competence in discernment or perception; intelligent
foresight: a leader of vision. The manner in which one sees or conceives
of something. A mental image produced by the imagination. The mystical
experience of seeing as if with the eyes a supernatural being.
Where does this all get us?
Actually, we have just created a definition of purpose that contains ALL the variables you need to
find mission and direction in your life. Its a simple formula:
PURPOSE = ROLES + VISION + VALUES
Of course, we will be explaining this formula in great detail over the next thirty pages. But the truth
is, you now have the formula you need to achieve purpose-driven success. All you have to do is plug
in your own variables, and you will have exactly what we promised: Natural Mission and Inherent
Direction. This, we will shortly prove!
The value that Kent and I bring to the discussion of purpose is not in the creation of any new element
or variables. Indeed, the concept of roles, visions and values is a well covered subject by hundreds
of authors before us. However, our insight is unique in our observation that it takes all three of these
core variables to arrive at your primary purpose in life... and that you will never achieve your purpose
if any one of these three variables are missing.
Thus, to solve for your purpose and to create a Natural Mission in life, you must solve for all three
variables. Only when all three are present, and in proper proportion to one another, will you have a
mission you can actually achieve.
Its like the engine in your car. You take your car to the shop because it doesnt start. How does your
mechanic solve the problem? What does he use as guidance to get your car up and running again?
He knows that for your car to run, your internal combustion engine must have three things: gas, air
and spark. Only when all three are combined in the same space and time will an explosion occur,
and power be produced. So he simply finds which one of the three is missing, and fixes the problem.
The same is true for people. You will never achieve your purpose until you solve for all three of your
internal combustion ingredients: values, vision and roles. If you are ever failing, dissatisfied,
burned out, lack a sense of direction or have lost your reason for living, it is because you are missing
one or more of these three vital ingredients.
To help anyone get back on the road of life, all you need to do is help them find out which of these
three are missing. Then you can help them put their life back into high gear by helping them
correctly combine their values, visions and roles... yielding unstoppable purpose. Once they are
rolling in the right direction, you can then coach them how to become even more successful by
increasing speed and power.
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Success On Purpose
Purpose = Roles + Vision + Values
Before moving on, lets overlay our definition of purpose with the dictionary definition of the words
we chose. Perhaps this will aid in understanding our conversation:
Your over-arching PURPOSE is to bring
into existence the ROLE you will
authorize to cultivate, promote and
sustain the development of your greatest
VISIONS... so you can achieve whats
most important to you... indeed, live what
you VALUE most... each day of your life.
The Connection between Purpose and Performance...
Your prime purpose is to create and nourish empowering roles. Once you realize that this is your
generalized purpose in life, everything becomes clear.
If you have a Vision, you must create an empowering Role. Otherwise, how do you intend making the
vision real?
If you are in a Role, you must quickly create a Vision. How? By first looking to your Values... then
attaching those Values to a Role... then creating a clear Vision for that Role.
When you do, you will have exactly what you are looking for: DIRECTION.
How do you get Direction from your Values, Roles and Vision? It is the intersection of these three
lifelines that gives rise to your Natural Missionwhich automatically sets your inherent direction.
Once you can SEE the Values within your Vision, the Mission is clear: DO what it takes to make the
Vision realsooner, rather than later, because TIME is of the essence.
Your MISSION is to be the best at that Role as possible.
Once direction is set... once you know what the Mission is... you now need to DO it... you now need
to PERFORM. Its like Hollywood. You are given the Role... all you need to do is perform it.
There is no road to success but through a clear strong purpose. Nothing can take its
place. A purpose underlies character, culture, position, attainment of every part.
Thornton T. Munger
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Success On Purpose
Think about it. If you are not in a Role, how can you Perform?
You cant. Without a role, there is NO performance. There is no way to perform until you know what
role you will play... what character you will authorize to pursue the vision. Before we move on with
the actual process of creating empowering roles, lets cover this base completely.
Multitudes of people, drifting aimlessly to and fro without a set purpose,
deny themselves such fulfillment of their capacities, and the satisfying
happiness which attends it. They are not wicked, they are only shallow.
They are not mean or vicious; they simply are empty -- shake them and they
would rattle like gourds. They lack range, depth, and conviction.
Without purpose, their lives ultimately wander into the morass of
dissatisfaction. As we harness our abilities to a steady purpose
and undertake the long pull toward its accomplishment, rich compensations
reward us. A sense of purpose simplifies life and therefore concentrates our
abilities; and concentration adds power.
Kenneth Hildebrand
The big idea contained in the TQ definition of purpose is to CREATE and NURTURE
EMPOWERING ROLES for each of your most important VISIONS... where your most important
visions, by definition, contain what's most important to you... your VALUES.
Thus, your PURPOSE in life is to make your VISION for each ROLE real by living your most
important VALUES. This is extraordinarily important.
True and lasting success emanates from
being in a ROLE that enables you to achieve
your VISIONand live your VALUES.
So, if you asked me what you need to actually DO to live your best life now... to live your PURPOSE
in life... to BECOME a purpose-driven success... I would tell you to do this:
Create and nurture empowering rolesROLES that will
enable you to live your core personal VALUESwhile
pursuing world-changing VISIONS for that role.
For example, lets say you are plodding along with no real progress being made toward achieving
ANY of your most cherished goals. In fact, you really dont have GOALS because you are floundering
around looking for DIRECTION. (At TQ we call this Getting ready to get ready!)
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Success On Purpose
Further, lets say you are constantly burned out, stressed out and running on empty. Your attitude
stinks and you have a hard time focusing on the importantbecause you are being buffeted around,
moving from one emergency to another. Clearly, you are NOT living your best life. You are stuck
inside a slow-moving nightmare.
Each day, we get emails and calls from people like this... people who painfully explain how bad
things are. Why they are victims. When we ask how they scored on their TQ Test, they all have low
scores and usually offer that the reason their lives are dying on the vine is that they stopped believing
in the future... stopped setting goals for themselves... because none of them ever came true anyway.
This is a symptom of a deeper issue: A lack of purpose-driven performance.
The problem is clear. The reason people do not have crystal-clear goals and rock-solid plans is NOT
because they dont know how to set goals and make plansit is because they lack clarity of VISION
and have gotten themselves into fuzzy, less-than-empowering ROLES. We know this for an absolute
FACT, based on some 25 million unique, statistical points of reference at THINKTQ.COM.
It is impossible to set goals that are in direct alignment with your purpose and mission, when you do
not know what your purpose is and have a weak sense of mission. Without wanting to offend anyone,
just how can you claim to know what you want in lifeand still have a weak sense of mission and
purpose? This is a non sequitur.
And more importantly, it is impossible to develop a strong sense of purpose and mission without an
absolute, unconditional commitment to a given Role. After all, if you have no idea WHO you are, it
makes little difference WHAT you do or HOW you do it.
The unvarnished truth is, that until you
know WHO you are... what you will
be responsible for, the results you,
yourself, will be accountable for... it is
simply not possible to effectively
power up your performance.
You can want success. You can pray for success. You can hope for the best life ever. But until you
take the first stepto create an empowering Role for yourself, one that will make you responsible
for achieving that dream, goal or purposeyou will remain on the outside looking in. You will be
passively sitting on the sidelines, complaining about not getting anywhere in your life. You will have
no real direction, because you have not triangulated your Roles, Values and Vision.
Heres a real-world example. We have a project that we have been talking about for a year or more.
It will save peoples lives. The vision for this project is not only enormous, but world-changing. It
contains eight of my top ten personal values, and seven of Kents. It will take a tremendous
development effort over a three-year period. It will take millions of dollars. Big Vision. Lots of what
we Value is contained in the Vision.
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Success On Purpose
But...
We have yet to create and empower a Role that we believe will give us purpose-driven success. Thus
no action. No movement. Why? Why would we permit a huge opportunity to just sit?
Because we take our Roles very seriously. The simple truth of the matter is that we do not currently
have the POWER to take on any Role connected with this exciting new project. If we did, the project
would most likely fail, because we failed to actually empower the Role. Taking on a Role without
sufficient POWER to achieve the vision is a lesson in futility.
Because there is no Mission to pursue. Yet.
It could be argued that we are smart to not bite off more than we can chew. It could also be
postulated that the reason we will take action only when we have the power, is that we are smart
enough to recognize that a Natural Mission has not yet formed for this project.
With no Natural Mission, there is no reason to perform... no reason to set goals... or make plans... or
prioritize our actions... or organize and optimize our time. There is no reason to enthusiastically and
energetically pursue the Mission. Because a Mission has not yet formed.
There is no clear direction because we have not actually created a Mission to passionately pursue.
Why? Because as of yet, we have not created a specific Role for ourselves for this Vision.
Many people flounder about in life because they do not have a purpose,
an objective toward which to work.
George Halas
As you will soon see, it is the triangulation/intersection of your Values, Roles and Vision that
automatically produces your Natural Mission in life. Once you have all three, aligned in proper
proportions, you will automatically have the Inherent Direction you need to proceed.
Therefore, from a performance perspective, creating
empowering roles is your primary purpose in life.
I know that I have simplified this entire line of reasoning. That was my intent. You may not yet agree
with me that your primary purpose in life is to create empowering roles. Sounds too simple, right?
I understand! But permit me to continue this train of thought.
You might have a grand VISIONperhaps even put there specifically by God Himselfbut until
you create a ROLE that is big enough for you to pursue the vision, nothing will happen. Why?
Because you are not in a role with enough power to make things happen.
You have not empowered a role for yourself with sufficient authority to start moving in the direction
of the vision. Without a role, there is NO performance. It is that simple.
However, create a ROLE that contains your core personal VALUES, and your VISION can now be
realized in the real world. You can now start performing in that role. You can now start taking
action. You can now start moving in the direction of your dreams. For that specific vision... for that
specific role. You are internally motivated because the vision contains your most important values.
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Success On Purpose
You have a high probability of success, simply
because your vision, values and roles are in
congruence. When you empower a role that
contains your deepest values, you are moving
towards a life filled with whats MOST important
to you. You live your best life now, because you
are in a role that expresses your most heart-felt
values. You are passionately pursuing your
Mission because it has set you on a journey to
achieve your most important visions.
Lets say one of your greatest visions is to help cure cancer. Right down to your very fabric of being,
this vision contains everything you value most in life.
You have a vision aligned with your values. Now all that needs to be determined is what ROLE you
will play in making the vision real.
You can take on the role of supporter and simply write a nice check to the American Cancer Society.
You can become the local face for The Race for the Cure. You can become the Regional Coordinator
for Experimental Medicine at Eli Lilly. Or, if your gifts and talents are up to the task, you could
become the chief research doctor of our timethe Jonas Salk of cancer.
Yes, there are many roles available to you. To be successful in the role, to help cure cancer, you have
many different options. The key is to decide the right option for you... the role that will permit you
to live your values and achieve your vision. And, as soon as you combine your values and vision with
a specific rolea part you will play in the achievement of this visionthen you will have
automatically defined your missionas it relates to curing cancer.
So, from a TQ perspective, what exactly are Values, Visions and Roles?
Rather than continue to talk in abstracts and generalities, we are now going to get extraordinarily
specific. This conversation is too important to leave anything to chance... so lets start discussing
YOUR values, YOUR visions and YOUR roles.
As you go through each of the exercises in the remainder of this book, we will not only continue to
clarify each of the three variables of PurposeValues, Vision and Rolesbut we will also show you
how to combine them to help you produce your own personal Purpose and Mission for your life.
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Success On Purpose
Getting to YOUR Purpose.
Over the next few pages, we will be making reference to various elements within the TQ System,
especially the Mission Color and 10 TQ Factors that comprise it. Your Values, Visions and Roles are
the defining elements of our Mission Color. If you are not familiar with our terminology, heres a
quick primer.
Your overall success is determined by 10 key elements that drive the intensity of your performance.
When we created the TQ System, we color-coded several thousand ideas for personal improvement
(over 4,400 to be exact) to 10 specific areas of your performance: Your physical and mental ENERGY
level... your sense of purpose and MISSION... your ATTITUDE... your ability to SET GOALS, MAKE PLANS
and PRIORITIZE your activities... your ability to create interpersonal SYNERGY... ORGANIZE and
OPTIMIZE your time... and your propensity to take ACTION. To make it easy to SEE how well you are
performing, we created the Time Prism.
The Time Prism Reflects Your Full Performance Potential.
For each Color there are 10 unique Factor Actions that control the Colors intensity. Think of these
Factors as On/Off switches that, when you switch the designated Factor action On, the Color grows
brighter. Fail to take the Factor action, and the Color grows weaker.
The objective, of course, is to keep all your Colors burning brightly, by consistently switching more
of your Factors On. When you do, you have more POWER. With greater power, you can achieve your
PURPOSE. Thus, you will become successful on purpose by performing up to your purpose!
About Your Mission Color...
The exercises on the next 20 pages make reference to materials that come from the Mission Color of
the Time Prismspecifically, the TQ Mission Personal Workshop and System-Level Resources
found within THINKTQ.COM. These exercises have been created to make you a 10 on defining your
mission and to give you an instant 10 pointor moreboost in your TQ.
Do these exercises and you will no longer have a weak sense of Mission,
Purpose and Direction. You will know exactly what you want, for each area
of your life, and understand what you must DO to put it in your life.
Kent Madson, Co-Founder, ThinkTQ, Inc.
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Success On Purpose
Energy
Mission
Attitude
Set Goals
Make Plans
Prioritize
Synergize
Organize
Optimize
Act Now
the blur of your performance Separated
into the 10 Colors of Personal Power
Results
Time
For readers who have not yet completed the online exercises, we have included some brief Factor
commentaries along with each major element: Values, Roles, Vision and Mission. For those of you
who have completed this important work, think of this as a brief refresher.
From The TQ Mission Workshop...
MISSION is the second color in the Time Prism Performance Spectrum,
because until you know whats most important, you are spending the only
life you have on things that simply dont matter.
Lacking direction and purpose, you are powerless to make a real difference
in your life. However, all self-imposed limitations are removed when your
HEART and MIND are focused on the same thing.
Your MISSION, integrated with your vision and your values, dictates whats most important in your
life. You are naturally the most productive when you tap into the infinite power generated by working
from your heart investing the only life you have in what you care about the most.
Is your Mission Color causing you problems? You can tell when...
You know you could accomplish great things, if you only knew what they were.
Youre not sure why youre even in the different roles in your life.
Nothing seems to matter, and you wonder why nothing ever comes your way.
Big decisions are always difficult because youve never determined whats
more important than something else.
You believe life has little inherent meaning and even less purpose.
However, when your Mission Color is strong and vibrant...
Youre focused on specific lifetime visions, and each day brings
new opportunities to make your dreams come true.
You can articulate exactly what you want fromand what you expect
to give toeach role in your life.
You find ways to make a difference with your time and your life in
a pursuit higher than your own personal interests.
Decisions are easy, because your mission always clarifies whats most important.
You believe life is full of meaning and purpose, meant to be lived to its fullest.
Heres the Bottom Line...
Awareness of living whats most important is critical to getting the results you wantand living a life
of purpose and passion. If youve never decided whats MOST important, youre endlessly chasing
after things that SIMPLY DONT MATTER.
Permit your Mission Color to hold you back, and
you will struggle with the heartbreak of failed
expectations for the rest of your life. Improve it,
and you will succeed brilliantly.
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Success On Purpose
The 10 Factors Controlling the Intensity of Your Mission Color...
There are 10 specific ACTIONS that control the intensity of your Mission Color. Learn, remember
and master themand you will dramatically improve your personal power. To test your Mission TQ,
go to THINKTQ.COM/MISSION. These Factor Actions are all stated as personal affirmations:
Mission Factor 2A: I maintain a written list of the most important, heartfelt values
that I want to experience in life.
Mission Factor 2B: I keep a personal mission statement that promises how I will
live what I value as my code of conduct for everything I do.
Mission Factor 2C: I willingly trade the only life I have in pursuit of my personal mission.
Mission Factor 2D: I maintain a current list of the most important interests and roles in my life.
Mission Factor 2E: I maintain a highly compelling vision of how the perfect world would
look for each of my interests and roles.
Mission Factor 2F: I can describe each of my visions in clear and colorful detail.
Mission Factor 2G: I can clearly articulate the qualities I will portray and the part
I will contribute to make each of my dreams come true.
Mission Factor 2H: I make daily decisions based upon my values, vision and mission.
Mission Factor 2I: I reinvent myself as I grow, by revising my list of values and
redefining my vision of a perfect life.
Mission Factor 2J: I live each day as a testament to what Ive declared to be
most important in life.
Each of these Factors drive the intensity of your MISSION COLOR. When all 10 are turned on and
turned up, you have an incredible sense of passion, purpose and mission. The key is to maintain your
Mission Color in the 8-9 range.
For each Factor there are several exercises that, once completed, will turn an OFF Factor to ON.
Please listen to the Mission CD, and do all the exercises in the Mission Workshop.
You will find all the material you need at THINKTQ.COM/DOWNLOADS in the System Resources area.
(You must have system-level access to obtain the complete VISION-VALUES-ROLES exercises.)
After you complete these exercises, you will no
longer be able to say I dont know where Im going...
Within the TQ System, your personal VALUES are the bedrock of all performance. Your values are
the arbitrator of whats more important to you than something else, and provide the working definition
for what it actually means to live your best life now.
Heres what TQ Mission Factor 2A says about Values...
A short list of values is all you need to design a well-lived life. Your values are those ideals such as
freedom, beauty, honor, love, wisdom, spirituality, education, physical challenge, family, adventure,
luxury, faith, etc., that are more important to you than anything else.
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Success On Purpose
A condensed list of values gives clarity to your life and establishes your ideal standards. This list is
your best guide to personal and professional satisfaction. Put your list of personal values in writing
commit it to memory. And live each wordeach and every day.
Its not hard to make decisions when you know what your values are.
Roy Disney
If you have a written list of personal values, it suggests that you have clearly identified those things
that bring you the greatest sense of accomplishment and satisfaction. You may have always known
what you value most, or it may have come to you over years of trial and error. Either way, you now
have a clearly-defined list of core personal values that mean more to you than anything else.
This list is your target for what you have defined as living the perfect life. Your life has meaning and
purpose because you are in constant pursuit of what you value most.
In life and in work, passionate desires produce the greatest results.
However, if you cannot easily explain your core Values to someone else, it suggests that you are
someone without a strong cause or sense of purpose and direction. You have a nagging feeling that
whatever youre trying to achieve right now, isnt quite it. You may be getting by, but you dont feel
fully invested in your workand deep down, you lack heart and ambition. You want your
achievements to mean something, but youre not sure what.
Without the peace of mind that comes from knowing precisely what you wantand whats MOST
important to youyou feel restless, burned out and stressed out.
Think of your top 10 personal values as the foundation for your success. Once you have a clear
understanding of what is driving your performance, from the foundation up, you will have a great deal
of clarity in your life.
Understanding your value drivers is the prerequisite for living your values.
If you havent given your values much thought lately, please complete the VALUES-VISION-ROLES
exercise in the System Resources area of THINKTQ.COM/DOWNLOADS.
In this exercise, you will go from hundreds of possible values, reducing them down to your top 40...
then to your top 20... then to your top 10... and finally to a PRIORITIZED list of values that you have
deemed to be most important to you.
This is a life-changing exercise.
Once you arrive at your short list of internal-drivers, you will have nailed down the number one
MOST importantelement of purpose-driven success. Why are your VALUES that important?
Because your VALUES guide your imagination to form
your VISIONS of the future... and shape the ROLES
you will naturally play to see those visions realized.
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Success On Purpose
The simple heart of the matter is this. Someone who values Competition, Adventure, Physical
Challenge, Working with his/her Hands, Nature, Faith, Spirituality and Camaraderie will want
completely different thingsand be willing to take on completely different rolesfrom someone
whose top values are Freedom, Comfort, Beauty, Teaching, Luxury, Tranquility/Peace, Faith,
Spirituality and Education.
Person A would be willing to take on roles and create visions of the future that might include
mountain/rock climbing, camping, traveling to Africa to build a childrens center500 miles from
the nearest running water. Indeed, this person might have a vision of building a water treatment
facility for a tribal village so far out in the bush, that the internet is only a futuristic fantasy!
Person B, of course, would never even dream those sorts of dreams because his idea of primitive
camping is a 3-star hotel without 24-hour room service! While both A and B value Faith and
Spirituality, person B would see the future revolving around better education, the arts, and more of
a meditative, soul-searching inner-adventure. Rock climbing would not even appear on his radar
because it is for crazy people who live in South Boulder! This persons vision might be to endow a
Chair of The Future at a major teaching university.
Before moving on, please take a minute to think about YOUR core VALUES. Write down your Top
10 right here on the green value line:
My Core Values.
Now What? Clarity of Values leads to clarity of Vision.
The question becomes, How will you LIVE these values? Not just once in awhile, but every day of
your life. Knowing what drives your actions gives you peace of mind. If you dont know what you
stand for, youll fall for anything is great adviceeven if it comes from an old country song!
When you use your values as the starting point for all your decisions, you have more confidence, and
your decisions are easier. You know what you value, so youre able to quickly resolve conflicts
without angst and trepidation.
With your Values as your base, you now need to look out into the future to see how you can best
express those values... how to best live what you have declared to be more important to you than
anything else.
TQ Mission Factor 2E offers stunning insight into the
relationship between your values and vision.
A vision is a PICTURE of the ideal future you want to create. The more compelling and desirable
the vision, the greater will be your enthusiasm and motivation for achieving it. Visions connected to
core personal values generate the greatest source of power, passion and purpose. Go after all that life
has to offer by creating the most valuable, ideal, desirable and admirable vision possible for each
area of your life.
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Success On Purpose
If, before going to bed every night, you will tear a page from the
calendar, and remark, There goes another day of my life, never to return,
you will become time conscious.
A. B. Zu Tavern
A high commitment to TQ Factor 2E suggests that you have a strong desire to achieve the most ideal
outcome possible in every area of your life. With a highly desirable vision for each of your interests,
you have an obvious reasonand a dedicated purposefor being in each of your roles.
Hard work is never a hardship when theres a huge reward waiting at the end. Obstacles and
difficulties are overcome because youre willing to go the extra mile to achieve the desired outcome.
Your actions are exceptionally rewarding as you pursue your vision of the ideal life. You are highly
motivated and inspired to do whatever it takes to achieve the ideal vision for a life well-lived.
A lack of commitment to TQ Factor 2E suggests your roles and results happen TO you, instead of
being created BY you. You may have a tough time coming up with a single goalto say nothing of a
highly-compelling vision.
With no ideal outcome in sight, you tend to minimize your involvement and half-heartedly do
whatever seems necessary to keep you in the role. Most of your goals are created to avoid the negative
instead of to gain the positive.
As a result, the more you succeed in getting away from what you dislike, the less motivated you are
to continue.
Vision = Intended Outcomes...
A vision is a forward-looking statement of the way things will be. It can be stated as a series of
Someday dreams:
Someday I will go to...
Someday I will have...
Someday my family will...
Someday my church will...
Or you can state the future as an accomplished fact:
Cancer is no longer a prime contributor to death in America...
Retired at 50 with enough money to last three lifetimes...
I see a time when there is no racial prejudice...
Man will walk on Mars by the end of this century...
If you havent given your VISION much thought recently, please complete the Someday I Will
exercise in the VALUES-VISION-ROLES file in the System Resources area of THINKTQ.COM/DOWNLOADS.
In this exercise, you will identify several clear visions for what you want out of life.
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Success On Purpose
When you do, you will no longer be able to say, I dont have a clue what I want.
Before moving on, please take a minute to think about YOUR greatest VISIONS. Write down a short
statement of what you want to personally see happen over the next 5 years:
My Number One VISION for the next 5 years.
Now What?
You know your VALUES and you have a VISION that expresses them. Whats missing from making
your Vision real? Whats missing from transforming your Vision into wonderful memories of how you
lived what you valued most?
If youve been following along, you can see a future filled with what you value. Now the interesting
question, How are you going to make this vision real? How are you going to live your values?
Put simply, you are going to create an empowering ROLE. Why? Because thats your Primary Purpose!
To help you better understand this, heres one final outtake from the TQ Mission Workshop. TQ
Factor 2G asks if You can clearly articulate the qualities you will portray and the part you will
contribute to make each of your dreams come true. Can you?
A Truth for which there is no exception...
Every roleevery part you playdeserves its own dedicated vision. Define whats most important
to you in each role and make that your vision for the role.
Nothing is more powerful than clearly identifying the contribution you will make to guarantee that
each of your visions will come true. When you promise yourself, This is what I will do, you define
the roles that will make the biggest difference in your life.
I noticed an almost universal trait among Super Achievers, and it was what
I call Sensory Goal Vision. These people knew what they wanted out of life,
and they could sense it multi-dimensionally before they ever had it. They
could not only see it, but also taste it, smell it, and imagine the sounds and
emotions associated with it. They pre-lived it before they had it. And the
sharp, sensory vision became a powerful driving force in their lives.
Stephen Devore
A high commitment to TQ Factor 2G suggests that you believe that defining your roleand
developing a plan of actionis the best way to realize your dreams. You believe that the best way to
make a dream come true is to go out there and make it happen.
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Success On Purpose
You take an active role to guarantee that each of your dreams come true.
Therefore, you always look for the BIGGEST and most VALUABLE part you can play to achieve the
dream. Youre also smart enough to make sure that your personality and native skill level and God-
given talent is a good match for the types of activities that will be required.
However, a lack of commitment to TQ Factor 2G suggests that you may be someone who doesnt fully
understand why your dreams dont come true. You may talk about your dreams and spend time
thinking about how life would be if they were realized. But you fail to clearly identify the qualities
you will portray and what youll do to make them come true. As a result, your dreams may be no
closer to becoming real than they were several years ago.
Until you take an active role, you have no power to make your dreams come true.
Roles are the various parts you play in every area of your life. Every major interest and role in your
life deserves your attention. Sustained success comes from nurturing and caring for each and every
rolenot just one or two.
You track your income and expenses, why not track your hearts desire? Each of your most important
interests and roles deserves a dream, a goal, a plan and an action. Keep a list for each one so you
can track its current statusand the value it adds to your life.
Why not take a moment to think about all the
different Roles you play right now? What is your
dominant Role? Is it a career role or a family role?
Is your role the prime caregiver to your family, or
are you the CEO of a small business? Are you a
struggling entrepreneur or a captain of industry?
Each hat you wear should be important to youcontaining what you truly valueor you should
consider exiting that role. If you are in a role that contains little of what you value or provides little
intrinsic motivation for excellence, you must either find valueor find a way out.
Being locked inside unrewarding roles is a sure sign of unhappiness, stress and misery. Engaging in
powerful, positive roles is a sure sign of happiness and success.
Success is not the key to happiness. Happiness is the key to success.
If you love what you are doing, you will be successful.
Albert Schweitzer
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Success On Purpose
Please take a minute to list your key roles, from most important to least important to you:
My Current Roles.
Now What?
Look at your life. Look at your list of roles. What do you see?
Do you see how each of your roles naturally fits together, or is there conflict between your roles?
Especially your career role and your family role? How much conflict is there?
Do you see the connection between where you are right now and where you want to go? Do you see
the connection between your Values... your Vision of the future... and your Role in achieving that
vision? Do you see the need for clarity of values... clarity of vision... clarity of roles?
Do you see the importance of knowingnot just talking aboutyour Values, Visions and Roles? Do
you truly get the connection between these three words and achieving purpose-driven success?
Lets not leave this to your imagination!
An easy way to see the living relationship between your Values, Vision and Roles is to simply
triangulate these three lines. When your Values, Vision and Roles are in the correct proportions, your
Natural Mission forms. Until all three are present and accounted foreither large or smallthen,
no Mission... no direction. No way to actually LIVE your purpose.
What happens if you are in a role that contains everything you value, but you have a small vision for
the role? For example, you are the VP of Marketing for a software company with great technical
ideas, but no compelling vision of how your company will prosper in the next five years.
Maybe survival is your biggest vision. Whats the mission? Shrinking to greatness? No, to create a
big MISSION you will need to EXPAND your VISION. Otherwise, the mission collapses in on itself.
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Success On Purpose
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Or maybe you have big visions that contain all your values, but you only have a limited role in
making the vision real. What can you do? Expand the ROLE, of course. Strategy: Find a way to
EXPAND your ROLE to equal the size of the VISION. Become the Senior Pastor and execute on the
bold vision of Standing Room Only every Sunday, not just Easter!
Or, as is commonly the case, you are in a role, with a big vision, but both have been imposed on you,
and as a result, the vision and role contain little, if anything, you value. Here, you have an easy
choice. Find VALUE in what you are doing... or find a way OUT.
If what you are doing contains little of what you value, you will never live your best life... you will
never perform up to your best you will never achieve purpose-driven success. You will spend the
only life you have to live burning up time and energyNOT living what you value most.
Examples of this are numerous. Youre in sales, but hate making cold calls. Youre a financial
analyst, but hate detail work. You worked your way into middle management at a chemical company,
but hate their environmental policies. I have two words for you:
Get Out!
If your values do not support what you are doing, you will never become old and successful. You will,
in fact, become old and cynical. It is impossible under these circumstances to achieve purpose-
driven success, simply because you have no empowering visions and no empowering roles.
Usually, when we see a Roles-to-Values mismatch, we also see a Vision-to-Values mismatch. This is
a sad combination because it leads to tremendous stress, frustration and feelings of inadequacy. You
know your values, but what you are doing within your current Role wont deliver them.
This graphic shows you as a person with well-defined values that simply dont fit what you are doing
right now. Because you are in a small role, you also have a small vision. No chance for either success
or happiness.
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Success On Purpose
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Your success will collapse down to the point
where there is less and less of what you value in
the rolesimply because your role can only
support a limited vision.
You want to do great things, but the role you are in prohibits you from doing great things. Solution?
Expand the vision to the point where exciting new opportunities open up and the vision of the future
is expanded.
Examples of this are numerous in business. The marketing guy who sees the company headed
towards disaster, but is unable to convince the CEO of a bigger visionother than survival. Or the
accountant who rigs the books rather than raise capital, because he cant see any other way out of
their current situation.
Just like you learned way back in Geometry 101, the shortest leg controls the area within a triangle.
Put simply, your mission collapses to the area generated by the triangulation of your Values, Vision
and Roles. It also EXPANDS when each leg grows longer.
With MORE of what you VALUE in each of your ROLES... you can support an unlimited VISION.
With a big enough VISIONone that is well-supported by your VALUESyou can empower much
greater ROLES.
An interesting observation, isnt it?
We have now reached a point in our conversation that begs the age-old chicken and egg question:
Which comes first, Values, Vision or Roles?
Personally, I believe that knowing your VALUES comes first. If you do not have your values locked
down, you will spend your life chasing after things that may or may not be important to you.
From my perspective, this is a life and death issue. You are spending the ONLY life you have to live,
one minute at a time. For you to live your purpose... for you to achieve your greatest visions... for you
to empower roles that will enable you to attain your greatest aspirations... you MUST know your
values and how your values affect every choice you make and every action you take.
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Success On Purpose
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Life is too precious to not have your values chiseled in stone.
However, from a performance perspective, just knowing your values is of little consequence unless
you are prepared to live them. You must live your values to actually achieve purpose-driven success.
To do this, you must create a Role that contains
your values... from which you can unleash your
visionTHEN you can start performing. Until
you empower the ROLE, performance is moot.
Purpose-Driven Success requires you to empower the greatest role possible.
Which gets us back to our central thesis, your primary purpose in life is to create and nurture
empowering roles. If you never get around to creating the proper roles for yourself, you will never
live up to your full potential. Because there is no way to perform without being in the right role.
No question, creating an Empowering Role is the Starting Point for Success.
From this single act of creation flows everything that you will ever be, do and have in life: Your
relationships... your financial future... your career... your family... everything.
It is the bedrock, starting point upon which you can build the life of your dreams.
I know of no such unquestionable badge and ensign of a
sovereign mind as that of tenacity of purpose...
Ralph Waldo Emerson
Living Your Purpose...
At this point, your performance is everything.
Your success depends on it.
Your life depends on it.
You either perform up to what is expected in the Role... or you dont.
You either make the Vision a reality... or you dont.
Once you understand the mechanics, it is EASY to live what you value MOST... to actually LIVE
whats important to you... each and every day.
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Success On Purpose
How? Purpose first... then Performance.
Because of our over-arching definition, this becomes not only understandable, but easily do-able.
Here are the three simple steps to living the life you love:
1. CREATE an empowering ROLE for each of your most important VISIONS...
2. Make sure your ROLES and VISIONS contain all your personal VALUES...
3. Then, power up your PERFORMANCE so that you actually achieve the
MISSION of making your VISION real.
Thus, the embodiment of Purpose-Driven Success.
You are now successful, on purpose.
You are living your best life every single day, simply because you have triangulated all three of the
variables necessary to establish your Natural Mission. You have real direction. You have real
purpose. You are in an empowering Role that will permit you to achieve your Vision while living what
you truly Value.
What more is there to life than being in a ROLE
that permits you to achieve your VISIONS
while living your VALUES? Thats right, nothing!
Inside the three simple steps stated above are the rules for quickly and easily bench-marking where
you are and where you need to go. And more importantly, what you need to DO:
1. If you are in a Role, but have no clear Vision for the Role: Create a Vision.
2. If you have a personal Vision, but have not yet engaged a Role: Create a Role.
3. If you are in a big Role that contains everything you Value: Expand your Vision.
4. If you are in a Role that contains nothing you Value: Get out Gracefully.
5. If you have an inspiring Vision, but a limited Role: Expand your Role.
6. If you have a huge Vision for a huge Role that contains all ten of your core Values:
Power up your performance to the point where you consistently meet or exceed
your growing expectations. You will achieve success beyond your wildest dreams.
Dream lofty dreams, and as you dream, so shall you become. Your vision is
the promise of what you shall one day be; your ideal is the prophecy of what
you shall at last unveil.
James Allen
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Success On Purpose
Now, The Process.
On the next few pages, you will see the Quick Big Picture for what we have been discussing. These
pages are all tied to specific reference materials within THINKTQ.COM, and presuppose that you have
full system-level access within the site.
All of the support materials are found in the System Resources at THINKTQ.COM/DOWNLOADS. To
access these resources, download and print the Vision-Values-Roles PDF file.
From Purpose-Driven Vision, Values & Roles... to High-TQ Performance.
The following exercises consolidate everything we have been talking about and show the graphic
relationship between your Purpose... Values... Roles... Vision... Mission.. and Direction.
Before proceeding, there is one last detail that I need to bring up: TIME. Everything we have been
talking about is going on in TIME24x7x365. Time never stops.
To better recognize this fact, we need to represent your Values, Visions and Roles as circles, rather
than just straight lines. Circles are endless, with no beginning and no end.
For as long as you draw a breath, you will be living your purpose. Continuously.
For as long as you are here on Earth, you will always have VALUES.
For as long as you are here on Earth, you will always be in one ROLE or another.
For as long as you are here on Earth, you will always have some VISION of the future.
Combine your Values and Visions with an empowering Role
and you will become Successful On Purpose.
Once you have completed the following pages, you will, by every
definition, have a strong sense of purpose and mission. You will know,
with stunning detail, exactly what you value most in each of your roles.
You will have a strong vision for each of your roles... a vision that
contains what you truly value most... a vision that drives your purpose.
E. R. Haas, CEO, ThinkTQ, Inc.
Page 34
Success On Purpose
VALUES
VISION
ROLES
Marketing Note.
If you already have a list of your top 10 Core Personal Values... a list of your top 20 Roles-based
Values... your Three Primary Roles... and your Vision for each of those Roles... you will be able to
easily fill in the blanks as we go forward. Since there is a tremendous amount of backup information
to be found at ThinkTQ.com within each Color and TQ Factor Action, we will be simply pointing you
to the correct Factor references within the TQ System.
If you do not have this specific information, you will still get the idea, but will not be able to complete
the exercises fully. Our advice is to follow the links where you do have access, and do as much of
this important work as you can.
As is always the case, there is a HARD way to do something and an EASY way.
First the HARD way.
You can do what our editors did several years ago: Read the top 150 books on
personal and professional excellence... add to this stack of books another 20-
30,000 pages of specific research... then extract, condense and distill this huge
body of wisdom down into the 10 Colors of powerful personal performance,
embodying the 100 specific Factor Actions that lead to success.
You can then color-code all this data, make it push-button accessible, and create
a lighting-quick way to get at it all. This is what we did to develop The Power of
TQ and 10 Choices of Intentional Excellence.
The EASY way (if you havent already) is to simply order the Full Power of TQ
System, and receive all the materials you need to instantly increase the
effectiveness of your performance. You will receive the full 12-CD system with all the resources and
workshops included... a custom-published edition of The Power of TQ which contains your specific
test results and a comprehensive analysis of your performance... Windows-based training software
with 10,000 unique training sequences... and most importantly, full deep-linking access to the
thousands of on-demand pages at THINKTQ.COM/SYSTEM.
Everything You Need To Achieve Full Spectrum, Purpose-Driven Success.
The TQ System contains over 4,500 specific ideas for actionover 10,000 on-demand training
sequences, and thousands of pages instantly available to you based on your specific needs.
Everything is available at the click of a buttonbased on your precise TQ responses.
Be sure to see the Discount Certificate in the back to receive an additional $50 off this exciting,
highly motivational and educational new training regimen.
Page 35
Success On Purpose
TQ Resources.
How to get maximum value from the following exercises.
To get everything you need in one spot, we have created direct links to the workshops, resources,
exercises, etc. Simply click on the blue link and you will be taken to the correct resource.
You must be signed in to access these materials. Many are free entry points, while others require
system-level access.
If you are reading this for the first time and have little understanding of TQ, a great place to start is:
THINKTQ.COM/START. There, you will get an overview of the complete TQ process.
If you want to bench mark your performance prior to doing the Vision, Values, Roles and Mission
exercises, please see our FREE online tests:
To take your Mission TQ Test: THINKTQ.COM/MISSION
To take your Set Goals TQ Test: THINKTQ.COM/GOALS
To take the complete TQ Test: ThinkTQ.COM/ACTUAL
If you would like a comprehensive evaluation of your success potential, order The Power of TQ and
10 Choices of Intentional Excellence. This is a 172-page, custom-published, made-to-order book all
about you... only you... and the forces holding you back from achieving the success you desire.
Reading this book may well be the most eye-opening experience of your life.
If you own the complete TQ System, you may download all the exercises and support materials in
one file called VISION-VALUES-ROLES.PDF
If you would like additional information on the full TQ System, go to THINKTQ.COM/SYSTEM
You will find the Values, Vision and Roles resources in the Mission Personal Workshop. If you have
this workshop, please listen to the Audio CD to refresh the importance of Mission to living your best
life, and go through each of the 10 Factors for Mission. Do the Values exercise, identifying your top
10 personal Values in each of your most important Roles. Do the Someday Dreams exercise to help
you create a Vision for your immediate future.
If you have system-level access, we highly recommend that you do the personal lesson plans for each
Factor. Here, you will find 150 specific ideas for action, as well as a list of important questions you
must ask yourself to create the direction in life that you want. Go to the MyTQ Section, My
Performance, and click on the Mission bar on your Color Chart. These important resources have been
created to incite you to action, and will give you the ideas, information and motivation you need to
move your Mission Color up to a perfect 10.
This link will take you directly to MISSION FACTOR 2A: I have a written list of the most important,
heartfelt values that I want to experience in life.
Now, lets look at the big picture.
Page 36
Success On Purpose
Purpose-Driven Success
The Quick Big Picture
Your Prime Purpose:
Create and Nurture Empowering
ROLES that express your
VALUES in each of your VISIONS.
Living your life on Purpose means achieving Success On Purpose. First create crystal-clear
expectations for what you want to SEE happenthen Execute beyond Expectations. You will not
only LIVE whats MOST important to youyou will be HAPPY with your life.
Establish Values... Create an Empowering Role... Unleash your Vision.
This circle represents
your various
ROLES in life:
Father/Mother
Career/Hobby
Son/Daughter
Husband/Writer/CEO
This circle represents your
VISION for each of your
ROLES. Simply stated, your
vision is what you want to
SEE happen for each of
your ROLES.
This category is constantly changing.
With each passing day, new and
different opportunities present them-
selves to be all that you can be!
The intersection of
your Values, Roles and
Vision creates your
Natural Mission
These categories are fixed by the ROLE and
come from working your list of Values and
making certain your Vision within each ROLE
contains what you VALUE most.
This circle represents
your core personal
VALUES
and your God-Given
Gifts and Talents.
Success On Purpose
Page 37
Your Values.
N
o question, your combination of Vision, Values and Roles plays an enormous part in your overall
success. Where there is high congruence between the three, you will have a very strong Natural
Mission. Where there is a total disconnect, you will be directionless and adrift, indifferent and
unproductive. Once you have established direction, you then have just ONE purpose: Do The Mission.
This means to immediately set crystal-clear GOALS for your Vision and PERFORM with Full
Spectrum Intelligence.
Fill in your Values
Once you have completed your Values exercise in the Mission Workshop, write down your Top 10
Personal Values INSIDE the circle. Write your extraneous Values outside the circle. This is now
your statement of whats MOST important to you... for EVERY ROLE you create.
The values by which we are to survive are not rules for just and unjust conduct, but
are those deeper illuminations in whose light justice and injustice, good and evil,
means and ends are seen in fearful sharpness of outline.
Jacob Bronowski
My Values
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Success On Purpose
Factor Commentary.
As discussed, there are several TQ Factors that require you to know your VALUES and have them
prioritized in WRITING. As a refresher to those who have completed the Mission Workshop, I have
included a short introduction from each Factor. Again, to get a comprehensive personal lesson plan
for each Factor, simply go to the MyTQ Section of THINKTQ.COM, select My Performance, click on
the Mission Color bar and follow the Improve This Factor Now links.
The Key is to not just KNOW your Values... but to LIVE them.
See Mission Factor 2A: I maintain a written list of the most important, heartfelt
values that I want to experience in life.
A short list of values is all you need to design a well-lived life. Your values are those
ideals such as freedom, beauty, honor, love, wisdom, family or adventure that are more
important to you than anything else. A condensed list of values gives clarity to your life
and establishes your ideal standards. This list is your best guide to personal and
professional satisfaction. Put your list of personal values in writingcommit it to memory.
And live each wordeach and every day. GET PERSONAL LESSON PLAN...
See Mission Factor 2B: I keep a personal mission statement that promises how I
will live what I valueas my code of conduct for everything I do.
In the trials and chaos of modern life, you need a set of standards to help guide you
through the good times and the bad. The highest and most beneficial set of rules is the one
you establish for the preferred way that you want to live. Once you have a list of your most
important values, commit to a personal mission statement that declares how you will live
what you value. The most basic mission statement is simply this: I will live a life of...
(insert your list of values here)... every day of my life. GET PERSONAL LESSON PLAN...
See Mission Factor 2H: I make daily decisions based upon my values, vision and mission.
Your values, vision and mission mean absolutely nothing unless they are put into play.
Your fundamental values and principles are the core elements that determine if a decision
is the right one for you or not. Your values should be your referenceand your guidefor
every action you take and every decision you make. The only decision you need to make is
to live your values. Once you do, your list of values will automatically make the right
decisions for you. GET PERSONAL LESSON PLAN...
See Mission Factor 2I: I reinvent myself as I grow, by revising my list of values
and redefining my vision of a perfect life.
Life is a constant evolution of preferred ideals. If your life is on trackand youll know it
by the way you feelkeep going. But, if youre not satisfied living your current list of
values (or pursuing your current visions), revise them. Make certain that what you value
actually delivers what you want. If you dont like who you are or where youre going,
change your path. Its okay to change your mindespecially when the change is an
improvement. GET PERSONAL LESSON PLAN...
See also Prioritize Factors 6A, 6B, 6E and 6G.
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Success On Purpose
Your Roles.
Y
our Roles in life are ALL important. Each should contain what you VALUE most. Each must be
given full authority to do what it takes to LIVE your values... not just talk about them... or just
keep them neatly on a list in your drawer.
Roles are the means by which GOALS are established. Roles are the WHO you will BE while
pursuing your Natural Mission. You were born into some Roles. Some Roles have been imposed on
you over time. Some Roles you voluntarily created or took on.
There are just three rules for Roles: 1. Get in cautiously. 2. Give it all youve got. 3. Get out gracefully.
Fill in your Roles...
Write down your Top Three Roles that you are currently in. Write down three Roles you would like
to take on.
We are all designed for a specific purpose; we all have something
for which each of us, and each of us alone, is responsible.
Naomi Stephan
My Roles
Page 40
Success On Purpose
Factor Commentary.
Knowing that you are in a given Role is critical. Knowing how to expand your Role or when to get
out of a vision-less Role is equally critical.
For your convenience, we have included introductions to key Mission Factors. If Roles are an issue
for you, get the custom lesson plans in the My Performance Section of THINKTQ.COM.
See Mission Factor 2C: I willingly trade the only life I have in pursuit of my personal mission.
When you are working toward an ideal that comes from the heart, you are naturally
motivated and driven to do your best. A thoughtfully-created, highly-desirable personal
mission is guaranteed to make you highly focused, powerful and productive. Act from your
deepest values, and they will provide you with direction and satisfaction. Connect and
recommit to your mission every day. If you dont, youre trading the only life you have for
things that simply dont matter. GET PERSONAL LESSON PLAN...
See Mission Factor 2D: I maintain a current list of the most important interests
and roles in my life.
Roles are the various parts you play in every area of your life. Every major interest and
role in your life deserves your attention. Sustained success comes from nurturing and
caring for each and every rolenot just one or two. You track your income and expenses,
why not track your hearts desire? Each of your most important interests and roles deserves
a dream, a goal, a plan and an action. Keep a list for each one so you can track its current
statusand the value it adds to your life. GET PERSONAL LESSON PLAN...
A high commitment to this Factor suggests that you care enough about your major
interests to keep them current. You have learned that writing down things which are
important to you is the best way to keep track of them. With the constant daily hustle and
the demands on your time, you know that out of sight is out of mind. Desiring to enjoy
your interestsand not neglect any of your rolesyou have created a checklist to monitor
the status of each one on a regular basis. GET PERSONAL LESSON PLAN...
See Mission Factor 2G: I can clearly articulate the qualities I will portray and the part
I will contribute to make each of my dreams come true.
Every roleevery part you playdeserves its own dedicated mission. Define whats most
important to you in each role and make that your mission for the role. Nothing is more
powerful than clearly identifying the contribution you will make to guarantee that each of
your visions will come true. When you promise yourself, This is what I will do, you
define the roles that will make the biggest difference in your life.
A high commitment to this Factor suggests that you believe that defining your roleand
developing a plan of actionis the best way to realize your dreams. You believe that the
best way to make a dream come true is to go out there and make it happen. Therefore, you
always look for the most valuable part that you can play to achieve the dream. Youre also
smart enough to make sure that your personality and native skill level is a good match for
the type of activities required. GET PERSONAL LESSON PLAN...
See also Set Goals Factor 4B, Prioritize Factors 6C, 6D, 6F and the entire Synergize Color.
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Success On Purpose
Your Vision.
V
ision is the third critical element in triangulating your direction in life. Without Vision, you have
no direction. But Vision is easy once you attach it to your Roles and Values.
Simply put, your VISION is what you want to SEE happen for any given Role. It is how you SEE your
Values being lived. It is a statement of Hope and Desire from within your IMAGINATION.
While it might be nothing more than a fleeting idea, you will have DIRECTION once you establish
a VISION for each of your most important ROLES. Your VISION for each Role is the critical
component to success. You must move your Someday Dreams out of your heart and head... so that
you can create specific GOALS on your Time Horizon.
Seeing is what VISION is all about. Do the Someday Dreams exercise in the VISION-VALUES-ROLES.PDF.
Now write out a short summary of your Top 5 Someday Visions inside the My Vision circle.
Fill in your Vision...
Knowing our personal mission further enhances the flow of mysterious
coincidences as we are guided toward our destinies. First we have a question,
then dreams, daydreams and intuitions lead us toward the answers, which
usually are synchronistically provided by the wisdom of another human being.
James Redfield
My Vision
Page 42
Success On Purpose
Factor Commentary.
Vision is a huge issue for most of us. In fact, at ThinkTQ.com, we find that people rate themselves
very low on the following 3 critical Mission Factors... and not suprisingly, low on the Set Goals Color.
(If you do not have a clear sense of VISION, setting GOALS to achieve your vision is impossible.)
See Mission Factor 2E: I maintain a highly compelling vision of how the perfect world
would look for each of my interests and roles.
A vision is a picture of the perfect future you want to create. The more compelling and
desirable the vision, the greater will be your enthusiasm and motivation for achieving it.
Visions connected to core personal values generate the greatest source of power, passion
and purpose. Go after all that life has to offer by creating the most valuable, ideal,
desirable and admirable vision possible for each area of your life.
A high commitment to this Factor suggests that you have a strong desire to achieve the
most ideal outcome possible in every area of your life. With a highly desirable vision for
each of your interests, you have an obvious reasonand a dedicated purposefor being
in each of your roles. Hard work is never a hardship when theres a huge reward waiting at
the end. Obstacles and difficulties are overcome because youre willing to go the extra
mile to achieve the perfect outcome. Your actions are exceptionally rewarding as you
pursue your vision of the ideal life. GET PERSONAL LESSON PLAN...
See Mission Factor 2F: I can describe each of my visions in clear and colorful detail.
The act of creation starts with defining something that does not yet exist. Theres no way a
vague or ill-defined dream can ever become a reality. It needs real-world specifications
before you can create it. Until you identify at least some of the details of your vision, you
cant even get started. As long as youre the author, why not make the details as colorful,
glorious, lavish and highly compelling as possible. Once you paint a vivid picture of your
vision, its easier to see how to achieve it.
A high commitment to this Factor suggests that you are someone who can, in your minds
eye, see a precise picture of your vision and describe it to others with clarity. Not only do
you know what you want, you can visualize the who, when and where details that will
bring your vision to life. You can also see how and where it will affect the other areas of
your life. With this highly-compelling detail as your guide, its easy to stay focused on your
long-term dreams. You make fewer detours and mistakes than othersand achieve your
dreams sooner rather than later. GET PERSONAL LESSON PLAN...
See Mission Factor 2J: I live each day as a testament to what Ive declared
to be most important in life.
A testament is something that provides tangible proof. The actions you take and the results
you produce are living proof of whats most important to you. The only evidence of whether
you value something is if you make it a part of your life. Theres no getting around this.
For you to live your values, they have to show up somewhere other than a framed mission
statement on the wall. They deserve to be a part of the legacy of results you leave behind
at the end of each day. Include your VALUES in every VISION, and your life will have
meaning and purpose. You will have a Natural Mission for each of your Roles.
GET PERSONAL LESSON PLAN...
See also Set Goals Factors 4A, 4D and Synergy Factor 7C.
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Success On Purpose
Your Natural Mission.
T
he intersection of your Values, Roles and Vision creates your Natural Mission. If your circles
overlap correctly, you will have a very strong Natural Mission. This is measured by the size of the
area that is common to all three of the concentric circles.
Where there is little overlap between your Vision, Values and Roles, you will have trouble
establishing Direction, as there are simply too few points to triangulate. In this case, expand your
Vision, create additional Roles, and make sure your core Values are contained in both.
What is Your Natural Mission?
Every person above the ordinary has a certain mission
that they are called to fulfill.
Johann Wolfgang Von Goethe
Your Natural Mission
forms at the intersection
of your Values, Vision and
Roles
Values
Roles
Vision
Page 44
Success On Purpose
Inherent Direction.
B
y overlapping your Vision, Values and Roles, you have now created a Natural Mission pointing to
a specific, inherent direction.
This is NOT your moral compass. It is the direction set by your Natural Mission. It is your Values
compass. Create Roles that contain more of what you Value... then create a crystal-clear Vision for that
Role... and you will ALWAYS be moving in the direction of your uniquely personal Mission. You will,
in fact, spend your life on what matters MOST to youbecause you are actually LIVING your
VALUES in pursuit of your personal MISSION.
Direction in Time is critical. Once you know where you need to go, getting there in the fastest, most
efficient, effective and productive manner possible becomes the ONLY issue. Yes, knowing your
direction is a major driver of success.
It is what Purpose-Driven Success is all about.
Look at the relationship between the congruence of all three circles: Vision, Values and Roles. In our
example on Page 44, Mission is relatively small compared to the area of the full intersection, isnt it.
The prime congruence is established by the intersection of your two largest influences, in this case,
Role and Vision. However, because in this example, your Role doesnt contain enough of your Values,
the resulting area is much smaller than it could be.
Under these conditions, you will feel directionless,
unfulfilled, aimless, restlessnot passionate, not
energetic and not purposeful.
Why? Because, in this example, your Natural Mission contains little of what you inherently value.
Whats going to motivate you? Whats going to make you get up early and stay up late? What is the
source of natural enthusiasm? Thats rightpursuing what you personally VALUE most!
All sciences are now under the obligation to prepare the ground for the
future task of the philosopher, which is to solve the problem of value, to
determine the true hierarchy of values.
Friedrich Nietzsche
Here and Now
There and Then
Time
Page 45
Success On Purpose
1high match to all three. The ideal
Big Vision with lots of what you Value
while performing a huge Role
2match to vision and roles but not a lot of values
4A Total Disconnect...
Why bother Performing at all
with such a detached, small Role?
3Big vision, but not well matched
to roles and Valueseven though
Values/Vision match
A Different Perspective on Congruence.
N
o question, your combination of Vision, Values and Roles plays an enormous part in your overall
success. Where there is high congruence between the three, you will have a very strong Natural
Mission. Where there is a total disconnect, you will be directionless and adrift.
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Success On Purpose
Roles
Vision
Values
Roles
Vision
Values
Roles
Vision
Values
Roles
Vision
Values
A Brief Discussion of Congruence.
On the previous page, we set up four different real-life situations. Heres a bit more commentary
on each of the four.
Example 1. Great Mission, Direction and Purpose...
This is always the best combination, isnt it? Huge VISION that contains all of your core personal
VALUES... with a major empowering ROLE. A good example of this would be someone with the
vision of curing a major disease such as Polio (Dr. Jonas Salk). From his bio, Dr. Salk gave the world
hope for freedom from polio. He gave the world hope for freedom from global destruction. A huge
visionaccomplished.
I would suggest his dedication came from his core values of compassion, curiosity, caring, precision
and education. (He truly valued his research activities and loved living in the lab.) He created and
empowered a ROLE (Research Doctor) that he was selflessly focused on.
Thus flowed a monumental VISION... for a huge ROLE... containing world-changing VALUES.
Personal Thoughts? Write down one area of your life where you feel complete congruence between
your Values, Role and Vision for that role.
Example 2. Good Vision and Role, but not much of what you Value...
Lets move on to a hypothetical situation where you are in a Role with a solid Vision... BUT... there
is little of what you inherently Value in the Role. Lets say you got roped into becoming the point-
person for your neighborhood watch group. You love your neighbors, but hate attending meetings,
hate intruding on others to get their signs out... and really dont believe its going to make a difference
anyway. But the Vision is solid: Protect the hood. The Role is clear: Ambassador!
I would suggest that there is not a lot of Natural Mission in your Role, because it is void of much of
what you value... and has lots of things going that you DONT value. Advice: Get out gracefully!
Personal Thoughts? Write down one area of your life where you feel a complete disconnect between
your Values and a primary Role you are in. Is there anything that comes to mind where you can find
additional value?
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Success On Purpose
Example 3. Big Vision, matched to Values, but not matched well to Role...
Here is maybe the most common situation. You have a solid Vision... and that vision contains lots
of what you Value. But you are in a less than empowering Role. For example, lets say you want to
put an end to domestic violence in Boulder County. You are passionate about this, as it reflects your
deepest spiritual values as well as your values as a mother... and the best friend of a woman who is
being battered. You must move from your role as observer, power up... then expand... your role as
an Activist. You not only want to get involved, but you want to enlist the help of the entire community.
You create, then empower the role of Advocate first... then political Activist... then maybe
Chairperson of the Boulder Womens Shelter. You scream loud. You raise money. You make a
difference. In eight years, you educated 200,000 women... and helped thousands get out of a bad
relationship. How? You took action by CREATING an empowering Role that expressed your Values
in your over-arching Vision. You took responsibility for making your Vision a reality.
Personal Thoughts? Write down one area of your life where you personally have a big visiona
vision that contains most of what you value in lifebut one where you havent yet put yourself into
an empowering role.
Example 4. Total Disconnect between Role and vision and values...
This one is obvious on the surface. You are kind of in a Role that sounds good on paper... but is
right for someone else. You have NO Vision for the Role... and even though the vision was explained
to you by someone else who WAS excited by the vision... you are totally detached from it. To say you
dont care would be an understatement. All you can see is work, work, work and no positive rewards.
Your heart isnt in it, as you cannot even recite one value that is important to you in the vision.
Advice?
Unless you can find VALUE in the VISION, get out of the ROLE. Do it quickly before you do damage
to yourself or others. Valueless, powerless Roles are not just a waste of your time, they are a big killer
of your own hopes and dreams. Staying in such a Role robs you of time that you could use to pursue
Class A Visions and Rolesthose that contain what you value MOST.
Unfortunately, this situation is all too common. We get ourselves involved. We make some promises.
We had a tiny bit of interest. We got dragged in by somebody else... and here we are.
We have all been in these roles before. I call them Imposed Roles as they are usually involuntary,
and imposed upon us by someone else or out of obligation to a group.
Usually it all starts out simple enough: Our church is going to build five houses for Habitat this
summer in Guatemala. Can you help?
You say, Of course, never dreaming that what they meant is that you are going to fly to Guatemala
in the heat of the summer (you hate bugs, heat and humidity)... hike 27 miles to the village (no
running water (your idea of primitive camping is a hotel without room service)and actually build
the houses (you have no interest or talent in this regard whatsoever).
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Success On Purpose
Worse, by vote, you become the Captain for Christ team leader and are now signed up for four
weeks of prep meetings. You hate attending, let alone putting on meetings.
No question, the Vision is a good one... for someone else who values Adventure, Giving, Building
and Physical Challenge.
Did I mention that Comfort is one of your top 10 personal values.
What do you do? What can you do?
Suck it up and give it the best youve got... then graciously get out as soon as possible? I have, in fact,
done this, and all I can say is that everything worked out fine... BUT... it was not what I should have done!
The right answer, for me, would have been to recognize the complete and total lack of Natural
Mission in the Role, Vision and Values circles. I could have raised money, got the right people
involved, diminished my Role to the point of Cheerleader not Captain, and empowered a
completely different Role.
Personal Thoughts? Write down one area of your life where you feel a complete and total lack of
congruence between ANY of the three: Values, Vision and Roles.
Look at the four examples again carefully. What have you learned about yourself and the relationship
between your Vision, Values and Roles?
A Final Thought...
The overlap of Values on Vision is critical. If there is not enough of what you personally value
in the vision, stop right there and take inventory. You are spending the ONLY life you have. It has to
be spent on what matters most to you.
The overlap of Values on Roles is critical. If you are in a Role that contains little of what you
inherently value, you will never be motivated to do your best. Sure, you can find plenty of external
motivation (the carrot and stick only goes so far). But in the end, if your heart isnt in it, really
question the Role.
The overlap of Roles and Vision is, in my opinion the single most critical issue. If you
are in a Role with limited or no vision, then you have two options: Expand the vision or get out of the
Role. If you have a huge Vision but have no empowering Role, create one immediately or you will
spend your entire life dreaming... not doing. Success on Purpose requires your performance in a
values-based Role.
My Advice?
Page 49
Success On Purpose
Create and Empower the Biggest Role Possible
Your Life depends on it!
Take a few minutes now and lets review all of the roles, visions and values you have listed in the
previous exercises. This should all come naturally to you by now. If you have a hard time arriving at
your core values within a role, please complete the Vision, Values and Roles exercise in the MISSION
WORKSHOP. If you have a hard time declaring what you wantyour vision for the roledo the
Someday I Will... exercise at THINKTQ.COM/DOWNLOADS in the System folder. These are vital
resources that will get you going... and get you growing!
Here is one more chance to put the three vital components of Mission together to declare what is most
important to you and to create the life of your dreams. Please list what you believe are currently your
most important Roles and/or the Roles that youve always wanted to take on, but have not previously
created or empowered.
My Most Important Roles, Vision & Value = My Mission in Life
My #1 Role right now: __________________________________
My Vision for this Role: __________________________________
__________________________________
Core Values in this Vision: __________________________________
__________________________________
My #2 Role right now: __________________________________
My Vision for this Role: __________________________________
__________________________________
Core Values in this Vision: __________________________________
__________________________________
My #3 Role right now: __________________________________
My Vision for this Role: __________________________________
__________________________________
Core Values in this Vision: __________________________________
__________________________________
Review what you listed. Do your Roles inspire you? Do your Visions inspire you? Do your Values
inspire you? If not, what can you change right now to create a more inspiring Mission for your life?
Can you now see that your Mission for each of your Roles is simply to achieve your Vision for that
Role? Can you now see that your purpose in life is to perform at your absolute bestevery dayso
that you can achieve those things that you value most?
Page 50
Success On Purpose
Success On Purpose.
We have covered a lot of ground havent we? If you completed each of these exercises, you now have
a firm foundation upon which to build the life you were intended to live. You have triangulated your
most important Roles, Visions and Values. In so doing, you have created your Natural Mission and
discovered the Inherent Direction for your life.
The Roles that you have just identified on the previous page are the different parts you are going to
play in this story called your life. By focusing on these Roles, you have now determined what is most
important to you and arrived at a highly personal mission for accomplishing it. Making each Vision
for each Role a reality in your life is the What that you are going to trade for with the only life you
have. This is your Purpose.
Your Roles are where you are going to spend most of your precious time and energy in the days to
come. By your analysis, they will give you the greatest satisfaction and meaning in the days to come.
Your mission will be your greatest contribution to yourself, your family, your friends and to the world.
As time goes on, you may discover that there are other things that are more important to you than
what you have just stated here. If so, no problem. Add them to this short list of mission statements
and then prioritize this new list to determine which of your highest roles/visions/values deserves your
limited time and best efforts the most.
But for now
Regardless of how you arrived at your list of values and visions, whether you believe you received a
higher calling, or if you have simply accepted your unique Fate in life or if you are driven by the
thrill of being the master of your own life
It Is Now Up To You To Perform On Purpose.
Now that you are a 10 on Mission, what happens next? Now that you have answered the question
Why am I here?, it now begs for the answer to the second most important question. How in the
world am I going to make that happen?
How do you put your mission on the fast track to success? How you do guarantee that you will
achieve the visions inherent in each of your Roles? (If, by the way, you arent just a little concerned
by the thought of what it will take to achieve each of your missions, you need to go back and create
a more inspiring Vision of what could be possible. After all, you will never know your true potential
until you put it to the test!)
Will YOU be Sucessful on Purpose?
To be a Success on Purposeto achieve your personal Missionwill not be easy. You will have to
overcome all the hardships, obstacles, and difficulties that naturally stand between you and your
success. No one else will do this for you. Once you have declared what you will be responsible for,
its up to you to make it happen.
You will be tested. No doubt, it will take all the Power of TQ you can produce. Its now time for you
to step up and become an active participant in your life. Its time to take the necessary actions that
will bring those things that mean the most to you into this world. How?
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Success On Purpose
Our best recommendation is to start by keeping your personal ENERGY level high and your
ATTITUDE in over-drive while you set crystal clear GOALS and make carefully detailed PLANS.
You will need to PRIORITIZE your activities and SYNERGIZE like crazyrecruiting as many
people to help you as you can muster. You will need to ORGANIZE your activities and OPTIMIZE
your time so that you can make as much progress by the end of the day as you can. And finally, you
absolutely must ACT NOW. You absolutely must take massive positive action so that you can bring
your vision into the world by accomplishing one major milestone after another.
There are Two Great Tragedies in Life:
1. Not knowing your Purpose.
2. Knowing your Purpose and not Achieving it.
Truly living your mission demands that all 10 Colors within your personal Time Prism be at their
highest level possible. Can you now see how much of your life depends on your ability to produce
the successful results that you want in your life? And to be Successful On Purpose, can you now
see how that will depend entirely on how well you perform? Yes, it is now up to you.
In TQ Speak, this means turning up and keeping up all 10 Colors within your personal Time Prism.
If you want to know more about this amazing new management tool, simply visit the About
Section of THINKTQ.COM. There you will learn about the Gold Standard of personal and
professional Excellence, and why it is essential that ALL 10 of your Colors must be burning with
white-hotintensity.
You now have a Mission. Lets do a quick Color check to see if you
have the results-producing, personal power to achieve it.
Do you have the physical ENERGY level to remain in the hunt, day after day? ___ Yes ___ No
Do you have a positive and optimistic ATTITUDE? ___ Yes ___ No
Have you turned your Mission into a series of crystal-clear GOALS? ___ Yes ___ No
Do you have rock-solid PLANS to support your goals? ___ Yes ___ No
Do you have the focus necessary to correctly PRIORITIZE your activities? ___ Yes ___ No
Do you have the team-building skills and interpersonal SYNERGY required? ___ Yes ___ No
Are you ORGANIZED sufficiently to conquer the minutiae you will encounter? ___ Yes ___ No
Do you OPTIMIZE your time, making every minute matter? ___ Yes ___ No
Are you capable of taking bold ACTION to make things happen? ___ Yes ___ No
Take your full TQ Test at THINKTQ.COM/ACTUAL
Page 52
Success On Purpose
Energy
Mission
Attitude
Set Goals
Make Plans
Prioritize
Synergize
Organize
Optimize
Act Now
the blur of your performance Separated
into the 10 Colors of Personal Power
Results
Time
If you said NO to any of these other areas of your performance, you have just
found out what will be standing between YOU and achieving your MISSION.
As I explained up front, Success On Purpose was written to help people immediately improve their
power to achieve better results... to live their best life now... starting right now. In truth, we want to
give you a 20-point boost in TQjust by completing the exercises in this book!
So, what is the Power of TQ. Why does it matter?
The Power of TQ is about the power to set crystal-clear EXPECTATIONS.
The Power of TQ is about the power to EXECUTE brilliantly.
As you can see from our discussion, living your purpose gives rise to the need for what we, in
The Power of TQ, call Full Circle Performance with Full Spectrum Intelligence.
If you are to successfully achieve your Mission, there is no way around this:
You Must Perform up to Expectations.
This is the pure essence of TQ: Create crystal-clear EXPECTATIONS for what you want to see
happen... then EXECUTE beyond Expectations (a TQ ratio known as your Excellence Factor).
Yes, once you understand the connection between your purpose and your performance, the
conversation turns inward. Because you have a Values-Based Vision for each of your major Roles,
you now know your Mission: Do what it takes to achieve the Vision.
Doing what it takes to achieve the Vision means performing up to the taskINTENTIONALLYon
Purpose, at your highest level of performance possibleevery day. To do all this, all 10 Colors of
your performance absolutely must be at their highest level possible. How else are you going to
achieve what you set out to accomplish?
When you perform up to expectations, you achieve the results expected. You are a purpose-driven
success. Fail to perform up to expectations, what happens? You fail to accomplish your Mission.
You may not be a failure... but your Mission did not turn out as hoped. Why? Lack of power.
Your Purpose Establishes the need for Power...
Taking actions consistent with your purpose is not only powerful, but empowering... permitting you
to create the life you were intended to create.
Because clarity of VALUES leads to clarity of VISION...
Which leads to clarity of ROLES...
Which leads to Authentic DIRECTION...
Which leads to purpose-driven SUCCESS.
Page 53
Success On Purpose
Success On Purpose.
Summary.
You now have a simplified, unified and proceduralized approach to finding and living your purpose. As
you have experienced, this process starts with a clear understanding of your personal values... not
somebody elses values... yours.
Your values can be as spiritual, compassionate and feelings-based as your heart permits. Or your values
can be self-serving, materialistic and as things-based as you choose.
The key issue is that they are YOUR values... reflecting your Authentic Self. There is no need to delude
yourself here. Look in the mirror. Look at your values objectively. They are a key driver of your success.
In fact, many of our readers tell us that going through the Values Exercise in the Mission Workshop was
the single biggest point of change in their entire lives. Yes, your values are THAT important.
Far away there in the sunshine are my highest aspirations. I may not
reach them, but I can look up and see their beauty, believe in them,
and try to follow where they lead.
Louisa May Alcott
But, you cant just stop with the list. The objective is to put the list into your life! This means creating
an EMPOWERING ROLE... a role that will empower you to actually live your values.
Once you have created an empowering role, you must immediately create a VISION for that ROLE and
the VALUES you want to produce. Otherwise, how do you expect to experience those values in the
real world?
We highly recommend that you DO the full Mission Workshop... DO the Vision, Values and Roles
Exercises... DO the Someday Dreams to Goals Exercises. These Exercises and materials will
add tremendous clarity to your sense of purpose and mission. They are fun, easy and produce
instant illumination.
And our last recommendation is to do whatever you can to keep all 10 Colors of your Time Prism at
their highest level possibleall the time. If you have world-changing visions, you will need world-
changing power to bring them about.
Take a moment now and just think of all you could accomplish if your TQ was a perfect 10: highly
Energetic, Passionate, Enthusiastic, Self-Directed, Well-Planned, Focused, Supportive of others,
Organized, Timely and Proactive? Really think about the power you would have. Think of the
possibilities. Turn all 10 of your Colors up to a solid 10 and the world is yours!
Your Purpose is to Create and Nurture Empowering Roles...
then Engage your Roles with all 10 Colors burning brightly All The Time!
The Essence of Full Spectrum success.
Page 54
Success On Purpose
Epilogue.
About The Power of TQ System...
If you want to achieve all of your Missions in life, both personally and professionally, you can. Simply
identify whats holding you back... and eliminate it.
We have created a comprehensive system that makes it fast and easy to instantly move your
performance into high-gear. To learn more about the individual elements within the TQ System, and
to see the step-by-step recommendations for improving your success potential, please visit:
THINKTQ.COM/SYSTEM
ThinkTQ.Com is the worlds leading publisher of virtual training products for personal and
professional excellence. We are the only company in the world with the tools, technology and systems
to instantly improve your performance. At ThinkTQ.com, there are thousands of pages, color-coded
to your specific interests, instantly available to you.
Through our continuous process of self-measurement, self-evaluation and self-improvement, we help
you instantly identify, isolate and eliminate performance negatives... indeed, transforming them into
powerful positives... quickly and easily. How?
We have created revolutionary new technology that makes it push-button-simple to correct your
specific performance issues... to help you achieve your greatest aspirations... in far less time than
you can on your own.
In less than 20 minutes, you will SEE exactly whats holding you back from long-term success. This
gives you stunning insight into what you must do DIFFERENTLY to realize your true potential.
We are the only company in the world that can make this claim and deliver on it.
Not Covey... not Robbins... not Tracy... not Ziglar.
We are the only people in the world who can take your responses to the 100-question TQ
Test and create an entire 172-page, custom-published, personal book... all about you...
only you. This book will tell you morein 20 minutesabout whats driving your
successes and failures... than you will learn in 20 years at the school of hard knocks!
If you are serious about personal growth and development... want to achieve all your
dreams, goals and aspirations a great deal faster... or want to reinvent your life from
the ground up... we can help you in ways you cannot even begin to imagine.
This Program Will Change Your Life...
We have helped tens of thousands of ministers, doctors, lawyers, bankers, business people, coaches,
executives, entrepreneurs... and people just like you. You will see immediate results.
Page 55
Success On Purpose
TQ TeleSeminars.
Now Available...
In addition to the entire family of powerful TQ products, we have recently released a series of extraordinary
Two-Hour TeleSeminars. These programs provide personal interaction that gives each person a direct answer
to his or her specific questions. More importantly, each seminar offers tremendous guidance and motivation
to move from thought to action. THINKTQ.COM/SEMINARS
1. The Miracle of The Goal. In two hours, we help people not only understand the importance of
having goals, but also help them create BRILLIANT goals for themselves and their organizations.
THINKTQ.COM/SEMINARS
Your program is wonderful, and to hear it from you both in your own voices
just makes it that much cooler. I like that you share stories that illustrate
how you walk your talk. I feel like I have everything I need to be successful
with regard to goals and their mechanics. Now, its just a matter of
walking myself through the process.
Dr. Diane Stiller
2. Full Circle Success. This seminar engages people in the process of success, moving from crystal-clear
EXPECTATIONS to brilliant EXECUTION. In this two-hour session, you will learn the eight steps to
unconditional success. Take these steps in the proper SEQUENCE, and you will consistently succeed.
Fail to take them, or take them out of sequence, and you will consistently fail. THINKTQ.COM/SEMINARS
I love so much of your material. It is great. Really, it is brilliant what you two
have created. Your presentation was motivated, helpful and, in so many ways,
very clear. I am very appreciative for all of that. It has motivated me to dig
deeper and get greater clarity on my goals and their priorities. Thank you.
Robert Bailey
3. Purpose-Driven Success. This program helps people understand how to arrive at their values, visions
and roles in life... and how these three critical points create their Natural Mission. This program provides
individual guidance and will not only answer the Why on Earth am I here? question, but the even bigger
question, How in the world can I make this happen? THINKTQ.COM/SEMINARS
You have helped me articulate the connection between purpose and performance
in a fresh new way. One without the other is a waste of time and a wasted life.
Rev. John Thomas
$50 Off S $50 Off Sy ys stem Cer tem Certific tifica ate te
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entitles you to take an additional $50 off the Full System price.
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As a reader of Success On Purpose, you are entitled to receive:
One Free Personal Workshop/Audio CD of your choice. Choose from
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Improved Attitude... and more!
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All we ask is that you pay our standard $6.95 Shipping and Handling
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If you havent already, simply register to make your selection. Limit
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SUCCESS ON PURPOSE

How to Achieve Purpose-Driven Success.

Success On Purpose is dedicated to helping you quickly identify your mission in life and
transforming that mission into a lifetime of successboth personally and professionally.
Our objective is to help you live up to your full potential... to consistently live your best
life ever... starting right now.
We will help you understand how your VALUES, VISION, and ROLES combine in your
life... giving you natural direction and purpose for every choice you make and every
action you take. Simply by triangulating these three variables, you will have exactly what
you need to live a purpose-driven life: Natural Mission and Authentic Direction.
Taking actions consistent with your purpose is empowering... permitting you to create the
life you were intended to live. The question then becomes HOW? How do I discover MY
unique Purpose... and how do I live it?
We will help you find and understand your Natural Mission... so you can quickly
establish brilliant GOALS for living it. Why?
Clarity of VALUES leads to clarity of VISION...
Which leads to empowering ROLES...
Which leads to Authentic DIRECTION...
Which leads to achieving your Natural MISSION.
Which leads to purpose-driven SUCCESS.
Which is the point of living.
VALUES
VISION
ROLES