BALAJI CHIPS PESTEL ANALYS

Political factors
As a publicly traded corporation, balaji chips is required to follow every applicable
corporate regulation set by the federal government
balaji must also abide by any production regulations implemented by the
government, such as limits to Trans Fat usage, restrictions on packaging materials,
etc
These production regulations also extend to labor restrictions, which vary
depending on the country; therefore, wherever balaji produces its Classic chips, it
must adhere to the labor laws established in that country
-Since balaji ships its productsto different places, they are must necessarily follow
trade and tariff laws effective in each state where chips are sold.

Economic Factors
Balajis primary economic concern likely stems from the presence of its
competitors in the snack food industry (especially ones that produce chips similar
like Lays), since there generally isnt a great deal of customer involvement when
choosing to purchase a bag of chips
In addressing its presence in the snack food market, it must necessarily study the
products, marketing strategies, research and development initiatives, and other
important business aspects of competitors, such as Nabisco and Pepperidge Farm
-Aside from its direct and strongest competitors, balaji also needs to remain aware
of the tactics, strategies, and movements being made by more distant competitors,
as they may prove more dangerous than the others



Social Factors:
balajis may find it profitable to alter/add flavor options based on the cuisine
customs held by different places and cultures
With personal health/physical fitness playing an important role for more people
around the globe, balaji would likely benefit from increasing the number of
healthy snack options it offers and emphasizing the nutritional benefits of its
products in the snack food market.
-Since it is an experienced, established snack food company, it has the ability to
target many different age segments without experiencing the same difficulties that
a young company may encounter; even if someone doesnt regularly buy its
products, they are likely familiar with the company in the same way that they are
familiar with Coca Cola for soda or Kleenex for tissues
-With this perceived familiarity, it can market the Classic chips to older consumers
as the tried and true product, while appealing to younger consumers by pitching
the chips as a high quality, healthy product
Technological Factors:
balaji should remain aware of any technological developments its competitors are
working on while making strides to come up with its own innovations.