UNIT 33: THE SPORT AND LEISURE SECTOR

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Unit 33:
Unit code: QCF level: Credit value:
The Sport and Leisure Sector
M/601/1783 4 15

Aim

This unit enables learners to understand the sport and leisure sector and the environment in
which it operates, including the range, growth and expansion of the sector.

Unit abstract

Learners will examine the expansion and influence of the sport and leisure sector over the last
20 years, as well as the interrelationship between the different partners within the sector.
Learners will be expected to look at the role and impact of the political environment, which
influences the sport and leisure sector, as well as the role of both government and government
agencies. Learners will also be able to evaluate the implementation of government policy at a
local level. Learners will explore the significance of key impacts and current issues that affect
the sport and leisure sector, using relevant economic, social/cultural and environmental
theories. Learners will be expected to prepare management strategies to address these impacts
and issues at a local level.

1 2 3 4

Unit content

LO1 Understand the growth and influence of the sport and leisure sector

1. Understand the growth and influence of the sport and leisure sector Sport and leisure sector:
facilities and activities; outdoor and indoor; minority sports; professional clubs; entertainment;
hospitality and exhibitions; fashionable sports and leisure activities and trends in sport and
leisure; commercial and private providers; professional sport; cinemas and theatres; exhibitions;
health clubs and spas; sports merchandise; voluntary eg local sports clubs, drama groups;
public eg local authority leisure centres, national stadia, venues, parks and events; schools and
specialist sports/drama colleges, further education centres of excellence, government
organisations; other agencies and providers Growth and expansion: related to age, gender,
socio-economic group, lifestyle, geographical location, disability/health status, governmental
imperatives; improved choice; health clubs, specialist activities, purpose-built facilities;
educational eg new sports/drama colleges and centres of excellence; events management;
recreation, arts and entertainment; outdoor activities; adventure tourism; special interest
tourism; sports development policy and planning; consumption; lifestyle; national governing
bodies; sector skills councils; sports councils to reflect national government policy on sport and
associated areas eg fitness; elite training facilities and services eg growth of youth academies
for different sports; lottery funding; professional bodies eg Institute for Sport, Parks and Leisure
(ISPAL)

LO2 Understand the range of sport and leisure providers

2. Understand the range of sport and leisure providers Organisation: funding; objectives;
structure and significance of commercial, voluntary and public provision; relationships between
the providers; funding similarities; commercial activities by public and voluntary providers;
community activities by commercial providers Management: lines of communication within and
external to the organisation; structure eg hierarchical; management by objectives; scientific
management; autocratic; democratic Mission, values and objectives: concept of corporate
vision; mission statements; equality of access and opportunity eg women and disabled
participants; profits and market share; sales; level of service; customer friendly; key legal
responsibilities to the consumer and employee; health and safety; data protection; ethical and
environmental practices; values and ethics and their use within related activities; other
stakeholders; setting sector standards; Sector Skills Councils eg People1st, SkillsActive;
management training for different aspects of the sector eg National Occupational Standards,
Modern Apprenticeships

LO3 Understand the role of government and the political environment in the context of the sport
and leisure sector

3. Understand the role of government and the political environment in the context of the sport
and leisure sector Role: governmental departments and their interrelationship eg education and
health; social inclusion; health and obesity in school children; crime prevention; widening
participation; central government policy in sport and leisure; local authority strategies;
implementation and success; government targets; quasi-governmental institutions and
government sponsored bodies; major event planning Policy: support and priority for sport and
leisure; economic growth; full employment; inflation; health and social inclusion agenda; inner
cities and crime rates; new sports/drama colleges and centres of excellence Local authority:
discretionary power to provide sport and leisure activities to improve health; accessible facilities
for different community groups eg age, culture, obese; sports development policy and
implementation

LO4 Be able to evaluate the key impacts and current issues that affect sport and leisure

4. Be able to evaluate the key impacts and current issues that affect sport and leisure Impacts:
economic influence on the growth of other sectors within the economy eg manufacturing of
sports-related goods, high levels of importation of related goods and services; seasonality;
generation of revenue; social and cultural; income and employment; quality of life; health and
wellbeing; anti-drug; anti-crime; education and lifelong learning; regeneration of communities;
achievement in school; pride; work/life balance; transport; use of non-work time and increased
leisure time; higher leisure spend; greater provision by local authorities; improved choice and
value for money; unemployment trends; barriers to participation eg age, gender, disability;
environmental eg pollution, land use, energy conservation, planning and land use, brown field
sites versus green field sites, loss of school playing fields, sustainable transport links, waste
management and recycling Issues: economic; health of the nation eg obesity; media coverage
and influence on participation eg use of selected advertisements to promote sports-related
foods; development of national stadia, hosting of a major games, work-life balance/leisure time
Strategies: for economic, environmental, social and cultural impacts and issues; increased
participation; improve revenue and facilities; policy planning and management structures;
marketing events; open days and access for specialist sports; activities and events


Learning outcomes and assessment criteria

Learning outcomes
Understand the growth and influence of the sport and leisure sector Understand the range of
sport and leisure providers Understand the role of government and the political environment in
the context of the sport and leisure sector Be able to evaluate the key impacts and current
issues that affect sport and leisure.

Assessment criteria for pass

On successful completion of this unit a learner will:

The learner can:
LO1 Understand the growth and influence of the sport and leisure sector

1.1 use relevant data to analyse the growth, expansion and influence of the sport and leisure
sector over the last 10 years
1.2 discuss the range of sport and leisure providers in terms of their roles, funding,
interrelationship, participants, facilities and services

LO2 Understand the range of sport and leisure providers

2.1 discuss the mission, values and objectives of key sport and leisure providers, assessing
their impact, effectiveness and contribution to the sector
2.2 review the organisation, governance and management of key sport and leisure providers
2.3 discuss the similarities and differences in the organisation of the key sport and leisure
providers
2.4 evaluate the extent to which local sport and leisure providers meet the needs of the
community and predict future trends and possible changes

LO3 Understand the role of government and the political environment in the context of the sport
and leisure sector

3.1 discuss the role and interrelationship of national government departments with a remit that
includes sport and leisure related activities, identifying areas of interest and potential conflict
3.2 assess current government policy and its effect on the sport and leisure sector
3.3 evaluate the implementation and success of current government policy and local authority
strategy in a selected locality using relevant research data

LO4 Be able to evaluate the key impacts and current issues that affect sport and leisure

4.1 assess the significance of key impacts and current issues that affect sport and leisure, using
relevant social, cultural, economic and environmental theories
4.2 prepare and justify strategies that can be used to manage a range of sport and leisure
issues and impacts


Guidance

Links
This unit links to the following Management NVQ unit:

B2: Map the environment in which your organisation operates.

It also links with occupational standards for professional qualifications such as those offered by
the Institute of Sport and Recreation Management (ISRM) certificate and the Institute of Leisure
and Amenity Management (ILAM) diploma.

Essential requirements

Learners need access to a range of sport and leisure providers as well as information
concerning current government policies on sport and leisure.

Employer engagement and vocational contexts

Delivery of this unit will be enhanced by employer engagement involving, for example, local
sports and leisure providers. Extending the learning environment to incorporate real-life
experiences will enable learners to develop personal learning and thinking skills and functional
skills in the workplace. Learners could, for example, meet with employers from the local sports
and/or leisure centre to learn about the growth and influence of the sector. A talk by a
representative of the local authority leisure department would help learners understanding of
the role of government and the current issues effecting sport and leisure.