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Assignment 2
(Motivation)
Name: Asifa Nazir
Roll Number: 583956
Submitted to: Mr. Brig. ( r ) M. Zubair
Acknowledgment
This assignment would not be possible (nor very useful) if library of Packages Ltd. did
not exist. For that, I would like to thank Mr. Syed Nabeel Hassan Tirmazi, head of
Production department and Mr. Ameen, office coordinator for cooperating with me in
collecting data for this assignment.[1]
Thanks to my tutor Mr. Brig. (R) M. Zubair Siddique for giving me confidence in the
subject and to apply it on real time scenarios.
Asifa Nazir
Roll No. W583956
Introduction
Vision
Our vision is to provide fresh, crisp and healthy entertainment along
with news updates and current affairs programs to keep the viewers
updated on the national and global happenings, with round the clock
transmission, to achieve these objectives, we have developed a core
team of technicians and creative individuals whose experience is
spread over decades in their respective professional discipline.
Nature of Motivation:
Ability
Motivation
Environmental
Performance
Conditions
Review of Literature
What Motivation is?
The processes that account for an individuals intensity (how hard a
person tries), direction (where effort is channeled), and persistence
(how long effort is maintained) of effort towards attaining a goal.
Motivation Framework
Need
(Deficiency)
Search for
ways to
satisfy needs
Choice of
Behavior to
satisfy needs
Evaluation of
need
satisfaction
Types of Motivations:
1) Intrinsic Motivation:
A personals internal desire to do something, due to such things as
interest, challenge, and personal satisfaction is referred as Intrinsic
Motivation.
2) Extrinsic Motivation:
Motivation that comes from outside the person, such as pay, bonuses,
and other tangible rewards is referred as Extrinsic Motivation.
Need:
A need is the psychological feature that arouses an organism to action
toward a goal and the reason for the action, giving purpose and
direction to behavior.
Needs are:
1. Physical and Psychological requirements.
2. It must be met to ensure survival and well being.
Unsatisfied Needs develop a tension and creates a drive to fulfill those
needs.
When those needs are satisfied, it reduces the tension and a state of
relaxation is achieved.
1) Physiological Needs:
It refers hunger, thirst, shelter, sex and other bodily needs. In
organizational example it is referred as Base Salary.
2) Safety Needs:
It includes security and protection from physical harm and emotional
harm. In organizational setup this is done by Pension plan too.
3) Social Needs:
Need of Affiliation:
The desire for friendly and close interpersonal relationship.
Needs Classification:
This theory is defined like; the way tasks are combined to form
complete jobs.
Apna Channel
Practical Study of Organization
The departments like Production department consists of two levels of
organization i.e. Middle Managers and Low Level Manager and then it
goes to non-managerial employees.
According to the equity theory, employees have the equal rights but
there is some differences on the level of experience, ability, effort and
Weakness:
Opportunities:
Being First Punjabi Infotainment channel, they can create more
loyal viewers.
The problems of various inner Punjab cities and villages can be
highlighted to media.
Fresh students of masters of mass communication mostly feel
comfortable during training thus resulting as an permanent asset
to the organization.
Threats:
In, near future, there will be a strong competition among Punjabi
channels as new Punjabi channels are being launched.
Due to new channels, the expertise of Apna TV is continuously
transferring in other channels.
Some basic facilities like, tight time constraints, undistinguished
and unrewarded high office hours (i.e more than 10 hours)
sometimes demotivate the employees.
Conclusion:
No doubt Apna TV is a leading channel of Pakistan. It has no
major competitor among regional channels. It maintains its
leadership position in the market as far as advertisements are
concerned. But stile it is on alarming thing. That is has to
compete in the international media. Where bulk of competition
among channels are available at every step. Thus is has to cover
its weakness and gets the maximum benefits from its available
opportunities.