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Disciplina: Fundamentos de Logstica.

2014-2

Curso de Administrao - UFG

UNIVERSIDADE FEDERAL DE GOIS


Faculdade de Administrao, Cincias Contbeis e Economia

Curso: Administrao
Disciplina: Fundamentos de Logstica
Prof. Dr. Mauro Caetano
Aula 2: introduo disciplina de Logstica e delimitao do
conceito (14/08/2014).

IMPORTNCIA DA LOGSTICA
Demanda por profissionais maior que a oferta de pessoal
treinado, principalmente no nvel gerencial;
Expressiva participao no PIB Mundial: 13,7% (Bowersox;
Calantone e Rodrigues, 2003), PIB Brasil: 11,5% (ILOS, 2014), Brasil em
2018: 22% (BNDES, 2013)
Estima-se que 1/3 dos alimentos perecveis so perdidos
durante sua distribuio;
Custo logstico mdio da industria 13% sobre as receitas
(Fundao Dom Cabral, 2013);

Atividade essencial para todo tipo de empresa.


2

GESTO DA CADEIA DE SUPRIMENTOS


SUPRIMENTO
Fornecedores de
segunda camada

DEMANDA

Fornecedores de
primeira camada

Consumidores de
primeira camada

Consumidores de
segunda camada

Produo
Gesto da
Produo
Planejamento e Controle da Produo (PCP)

Gesto de Compras
Interface entre o beneficiamento e os
mercados de suprimentos.

Gesto de Materiais e Patrimnio


Gesto de recursos materiais e patrimoniais
desde o ponto de origem at o
beneficiamento.

Gesto de Distribuio Fsica


Interface das operaes no canal de
distribuio.

Gesto Logstica
Gesto do fluxo de materiais e informaes
desde o beneficiamento at o consumidor final.

GESTO DA CADEIA DE SUPRIMENTOS


Interconexes montante e jusante entre os diferentes processos e operaes que produzem valor para
o consumidor final - abordagem holstica de gesto.
Figura 1: integrantes da gesto da cadeia de suprimentos.
Fonte: adaptado de Slack, Chambers e Johnston (2009).

Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

GESTO DA CADEIA DE SUPRIMENTOS


SUPRIMENTO
Fornecedores de
segunda camada

DEMANDA

Fornecedores de
primeira camada

Consumidores de
primeira camada

Consumidores de
segunda camada

Produo

Exemplos:
Tecelagem

Loja de tecidos

Fbrica de
roupas

Atacadistas

Lojistas

Indstrias

Atacadistas

Supermercado

Indstrias /
Consumidores
Finais

Consumidores
finais

Indstrias

Panificadoras

Hotel

Agncias de
Viagens

Consumidores
Finais

Figura 1: integrantes da gesto da cadeia de suprimentos.


Fonte: adaptado de Slack, Chambers e Johnston (2009).

ENFOQUE DA DISCIPLINA
SUPRIMENTO
Fornecedores de
segunda camada

DEMANDA

Fornecedores de
primeira camada

Consumidores de
primeira camada

Consumidores de
segunda camada

Produo

Exemplos:
Tecelagem

Loja de tecidos

Fbrica de
roupas

Atacadistas

Lojistas

Indstrias

Atacadistas

Supermercado

Indstrias /
Consumidores
Finais

Consumidores
finais

Indstrias

Panificadoras

Hotel

Agncias de
Viagens

Consumidores
Finais

Figura 1: integrantes da gesto da cadeia de suprimentos.


Fonte: adaptado de Slack, Chambers e Johnston (2009).

ENFOQUE DA DISCIPLINA
SUPRIMENTO
Fornecedores de
segunda camada

DEMANDA

Fornecedores de
primeira camada

Consumidores de
primeira camada

Consumidores de
segunda camada

Produo
Gesto da
Produo
Planejamento e Controle da Produo (PCP)

Gesto de Compras

Gesto de Distribuio Fsica

Interface entre o beneficiamento e os Interface das operaes no canal de distribuio.


mercados de suprimentos.

Gesto Logstica

Gesto de Materiais e Patrimnio


Gesto de recursos materiais e patrimoniais
desde o ponto de origem at o
beneficiamento.

Gesto do fluxo de materiais e informaes


desde o beneficiamento at o consumidor final.

Logstica Reversa
Descarte e reabastecimento do processo
produtivo.

Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

UTILIZAES DO TERMO LOGSTICA

Conceito recente incio da dcada de 1990 com a abertura


comercial e 1994 no Brasil com a estabilizao do Plano Real:
Ex.: Crescimento no comrcio exterior do Brasil entre 1994 e 1997 50%
(77 para 115 bilhes de dlares);

Logstica uma parte da cadeia de abastecimento que planeja,


implementa e controla com eficcia o fluxo e a armazenagem
dos bens, dos servios e das informaes entre o ponto da
origem e o ponto de consumo destes itens, a fim de satisfazer
todas as exigncias dos consumidores em geral

ASLOG (2013)

(Associao Brasileira de Logstica).


7

DIFERENTES DEFINIES DE LOGSTICA

A logstica trata de todas as atividades de movimentao de


materiais desde o ponto de aquisio da matria prima
at o ponto de consumo final (BALLOU, 2010).

Gesto do fluxo de materiais e informaes de um negcio,


passando pelo canal de distribuio at o varejista ou o
consumidor final

(SLACK; CHAMBERS; JOHNSTON, 2009).

The International Conference on Industrial Logistics ICIL


Zadar / Croatia, June, 2012.

THE LOGISTIC DIMENSION: AN EXPLORATORY STUDY ABOUT


THE THEORETICAL-PRACTICAL IMPLICATIONS OF THE TERM

Thoms Oliveira
Sao Carlos School of Engineering (EESC)
University of So Paulo (USP)
So Carlos, So Paulo, Brazil.
E-mail: thomas@sc.usp.br

Mauro Caetano
Faculty of Business Administration, Accounting and Economy (FACE)
Federal University of Goias (UFG)
Goinia, Gois, Brazil.
E-mail: maurocaetano@face.ufg.br
Como citar esse documento:
OLIVEIRA, Thoms; CAETANO, Mauro. The logistic dimension: an exploratory study about the theoretical-practical
implications of the term Proceedings of the 11th The International Conference on Industrial Logistics (ICIL). Zadar, Croatia,
June 14th to June 16th, 2012.

Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

INTRODUCTION
Lack on theoretical-practical agreement for the understanding
of the term logistics - innumerous interpretations

(Cooper; Lambert;

Pagh, 1997).

i.e.: no agreement about the real difference between the field of


Supply Chain Management (SCM) and the logistics

(Arlbjorn; Haldorson,

2001).

There is a need to verify the application of this concept into the


business management today, reason for that this study was
performed.
10

BACKGROUND OF LOGISTICS CONCEPT


Time
Old Age until the
late Nineteenth
Century

Main features of logistics


Transportation of agro pastoral products from the farms to the point of sale;
Military campaigns influenced the importance of the word;

No documentation of the area;


Early Twentieth
1950 Transportation Economy in the U.S. and Geography influence the first
Century until World
documentation of the area;
War II
World War II and
The 1950s

The 1960s

The War created concepts such as management and efficiency of transport;


There was no central organization to warehousing, inventory management,
handling of goods, nor about the costs and final quality of the service.
Integrated Logistics: alignment of logistics functions from the concept of total
cost and the systemic approach;
Logistics concept goes beyond the transport association.

The 1980s

Logistic integrated to the strategy of the company;


Appearance of concepts such as SCM and reverse logistics;

The 1990s

Development of hardware and software technology, Internet, IT

Year 2000

Logistics move towards SCM.

11

Sources: Ballou, 2007; Farris, 1997; Kent; Flint, 1997; Southern, 2011.

METHODS

1 Step
Systematic
literature review
(Brereton et al. 2007);

2 Step
Multiple Case
study (Yin, 1994).

12

Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

RESULTS OF SYSTEMATYC LITERATURE REVIEW


Categories

Total of
articles

Authors

15

Autry; Griffis [17]; Carter [27]; Carter et.al. [28];


Cruijssen; Dullaert; Fleuren [29]; Daugherty [30];
Defee et al. [31]; Gimenez [32]; Kvacs; Spens [33];
Kumar; Kwon [34]; Larson; Gammelgaard [35];
Lewis; Suchan [36]; Lu; Yang [37]; Murphy; Poist
[38]; Sandberg [39]; Willians; Esper; Ozment [40].

Do not make any reference about


logistics concept that are using, and
do not discuss the concept.
Do not make any reference about
logistics concept, but delimit its
activities.
Shows the difference between SCM
and Logistics, but do not present
logistics concept.

Cavinato [25].

Mejas-Sacaluga; Prado-Prado [41]; Moberg et al.


[42]; Ozment; Keller [43].

Use logistics concepts proposed by


another authors.

Suggest some definition of logistics


or discuss the term.

Use logistics concept proposed by


CSCMP.

Gravier; Farris [44]; Hoek; Ellinger; Johnson [45];


Hofer; Knemeyer [46]; Lancioni; Forman; Smith [47];
Nilsson [48].
Arlbjorn; Haldorsson [14]; Ballou [2]; Gunasekaran;
Ngai [49]; Hsiao et.al. [50]; Mentzer; Min; Bobbitt [8];
Stock [51].
Bolumole; Frankel; Naslund [52]; Grawe [53];
Paulraj; Chen [54]; Southern [24]; Steffansson [55];
Tokar [56]; Willians; Tokar [57]; Wu [58].
13

RESULTS OF SYSTEMATYC LITERATURE REVIEW


Logistics is the management of direct and reverse flow of raw

materials, finished or semi-finished products, services and information


along the entire the supply chain, regardless of its point of origin
and respective consumption, in order to meet expectations of

intermediate or final clients, as well as achieve maximum efficiency


on the internal flows of the company.

Its

main

activities

transportation/distribution,

are

purchasing/sourcing,

inventory/storage,

packing,

material handling/products and information processing.


14

MULTI CASE STUDY RESULTS


Group 1 - companies A, B and C.
They are similar in the performance of the logistics activities of
purchasing, transportation and inventory management/storage.

Group 2 - companies D and E.


One common characteristic: the term "logistics" is in the name used
by the company, but realize only the transportation activities;
There is not the performance of all other activities related to logistics
that were presented by both the group 1 and by literature review.
15

Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

THEORETICAL-PRACTICAL IMPLICATIONS
There are some exceptions between practical application and
the logistics concept proposed from the systematic literature review:
The analyzed companies do not know the latest trends in the
logistics area as the SCM or reverse flow (reverse logistics);

The companies execute the logistics activities according to its


branch. Thus, the pragmatic understanding of what logistics
is, reduces the concept proposed by the literature (i.e.
transportation companies).
16

FINAL CONSIDERATIONS
This study shows that there is no agreement on the
concept of logistics, both in literature and practice;
The main contribution is the reduction of the theoreticalpractical differences about the logistics, guiding various
studies that address the topic;
Future research:
What is the advantage to use of the term logistics as a
advertisement tool by the transportation companies?
How the tax system can affect in the construction of
logistics as a concept and business area.
17

REFERENCES
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[2]
Ballou, R.H.: Revenue estimation for logistics customer service offerings. The International Journal of Logistics Management,
17(2006)1, 21-37.
[3]
Bienstock, C.C.; Mentzer, J.T.; Bird, M. M.: Measuring physical distribution service quality. Journal of the Academy of Marketing
Science, 25(1997)2, 35-44.
[4]
Bowersox, D. J.; Mentzer, J. T.; Speh, T. W.: Logistics leverage. Journal of Business Strategies, 12(1995)1, 36-46.
[5]
Ellinger, A. E.; Daugherty, P.J.; Keller, S. B.: The relationship between marketing/logistics interdepartmental integration and
performance in U.S. manufacturing firms: an empirical study. Journal of Business Logistics, 21(2000)1, 1-22.
[6]
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[7]
Langley, C. J.; Holcomb, M. C.: Creating logistics customer value. Journal of Business Logistics, 13(1992)1, 111.
[8]
Mentzer, J. T.; Min, S.; Bobbitt, M. L.: Toward a unified theory of logistics. International Journal of Physical Distribution & Logistics
Management, 34(2004)8, 606-627.
[9]
Mentzer, J. T.; Flint, D. J.; Huit, G. T. M.: Logistics service quality as a segment-customized process. Journal of Marketing,
65(2001)4, 82-105.
[10] Morash, E. A.; Droge, C.; Vickery, S.: Boundary spanning interfaces between Logistics, Production, Marketing and NPD.
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[12] Pollitt, D.: View point: getting logistics on to boardroom agenda. International Journal of Physical Distribution & Logistics
Management, 28(1998)3, 168-169.
[13] Cooper, M. C.; Lambert, D. M.; Pagh, J. D.: Supply Chain Management: More Than a New Name for Logistics. The International
Journal of Logistics Management, 8(1997)1, 1-14.
[14] Arlbjorn, S. J.; Haldorsson, A.: Logistics knowledge creation: reflections on content, context and processes. International Journal
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Journal of Business Logistics, 22(2001)2, 1-25.
[16] Rutner, S. M.; Langley, C.J.J.: Logistics Value: definition, process and measurement. The International Journal of Logistics
Management, 11(2000)2, 73-82.

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Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

REFERENCES
[17] Autry, C. W.; Griffis, S. E.: A social anthropology of logistics research: exploring productivity and collaboration in an emerging
science. Transportation Journal, Fall(2005), 27-43.
[18] Busse, C.; Wallenburg, C. M.: Innovation management of logistics service providers foundations, review and research agenda.
International Journal of Physical Distribution & Logistics Management, 41(2011)2, 187-218.
[19] Brereton, P.; Kitchenham, B. A.; Budgen, D.; Turner, M.; Khalil, M.: Lessons from applying the systematic literature review
process within the software engineering domain. The Journal of Systems and Software, 80(2007), 571-587.
[20] Yin, R. K.: Case study research: design and methods, SAGE, California, 1994.
[21] Eisenhardt, K. M.: Building theories from case study research. Academy of Management Review, 14(1989) 4, 532-550.
[22] Kent, J.L.; Flint, D.J.: Perspectives on the evolution of logistics thought. Journal of Business Logistics, 18(1997)2, 15 29.
[23] Farris, M. T.: Evolution of Academic concerns with Transportation and Logistics. Transportation Journal, 37(1997)1, 42-50.
[24] Southern, N.: Historical perspective of logistics discipline. Transportation Journal, 50(2011)01, 53-64.
[25] Cavinato, J. L. Supply chain logistics initiatives - research implications. International Journal of Physical Distribution & Logistics
Management, 35(2005)3, 148-151.
[26] JQL.: 41 Journal Quality List. 41th edition, <http://www.harzing.com/jql.htm>, 2011-08-19.
[27] Carter, C. R.: Assessing logistics and transportation journals: alternative perspectives. Transportation Journal, Winter (2002), 3950.
[28] Carter, C. R.; Vellenga, D. B.; Gentry, J. J.; Allen, B. J.: Affiliation of authors in transportation and logistics academic journals: a
reassessment. Transportation Journal, Spring(2005), 54-64.
[29] Cruijssen, F.; Dullaert, W.; Fleuren, H.: Horizontal cooperation in transport and logistics: a literature review. Transportation
Journal, Summer(2007), 22-39.
[30] Daugherty, P.J.: Review of logistics and supply chain literature and suggested research agenda. International Journal of Physical
Distribution & Logistics Management, 41(2011)1, 16-31.
[31] Defee, C. C.; Williams, B.; Randall, W.S.; Thomas, R.: An inventory of theory in logistics and SCM research. The International
Journal of Logistics Management, 21(2010)3, 404-489.
[32] Gimenez, C.: Logistics integration processes in the food industry. International Journal of Physical Distribution & Logistics
Management, 36(2006)3, 231-249.
[33] Kvacs, G.; Spens, K. M.: Abductive reasoning in logistics research. International Journal of Physical Distribution & Logistics
Management, 35(2005) 2, 132-144

19

REFERENCES
[34] Kumar, V.; Kwon, I.G.: A pilot study on normalized weighted approach to citation study a case of logistics and transportation
journals. International Journal of Physical Distribution & Logistics Management, 34(2004)10, 811-826.
[35] Larson, P. D.; Gammelgaard, B.: The logistics triad: survey and case study results. Transportation Journal, Winter/Spring(20012002), 71-82.
[36] Lewis, I.; Suchan, J.: Structuration theory: its potential impact on logistics research. International Journal of Physical Distribution
& Logistics Management, 33(2003)4, 296-315.
[37] Lu, C.; Yang, C.: Evaluating key logistics capabilities for international distribution center operators in Taiwan. Transportation
Journal, Fall(2006), 9-27.
[38] Murphy, P. R.; Poist, R. F.: Socially responsible logistics: an exploratory study. Transportation Journal, Summer(2002), 23-35.
[39] Sandberg, E.: Logistics collaboration in supply chains: practice vs. theory. The International Journal of Logistics Management,
18(2007)2, 274-293.
[40] Willians, L. R.; Esper, T. L.; Ozment, J.: The electronic supply chain - Its impact on the current and the future structure of strategic
alliances, partnerships and logistics leadership. International Journal of Physical Distribution & Logistics Management, 32(2002)8, 703719.
[41] Mejas-Sacaluga, A.; Prado-Prado, C. J.: Integrated logistics management in the grocery supply chain. The International Journal
of Logistics Management, 13(2002)2, 67-77.
[42] Moberg, C. R.; Whipple, T. W.; Cutler, B. D.; Speh, T. W.: Do the management components of Supply Chain Management affect
logistics performance? The International Journal of Logistics Management, 15(2004)2, 15-30.
[43] Ozment, J.; Keller, S. B.: The future of logistics education. Transportation Journal, 50(2011)1, 65-83.
[44] Gravier, M. J.; Farris, M. T.: An analysis of logistics pedagogical literature - past and future trends in curriculum, content, and
pedagogy. The International Journal of Logistics Management, 19(2008)2, 233-253.
[45] Hoek, R.; Ellinger, A. E.; Johnson, M.: Great divides: internal alignment between logistics and peer functions. The International
Journal of Logistics Management, 19(2008)2, 110-129.
[46] Hofer, A. R.; Knemeyer, A. M.: Controlling for logistics complexity: scale development and validation. The International Journal of
Logistics Management, 20(2009)2, 187-200.
[47] Lancioni, R.; Forman, H.; Smith, M.: Logistics programs in universities: stovepipe vs cross disciplinary. International Journal of
Physical Distribution & Logistics Management, 31(2001)1, 53-64.

20

REFERENCES
[48] Nilsson, F.: Logistics management in practice towards theories of complex logistics. The International Journal of Logistics
Management, 17(2006)1, 38-54.
[49] Gunasekaran, A.; Ngai, E.W.T.: The successful management of a small logistics company. International Journal of Physical
Distribution & Logistics Management, 33(2003)9, 825-842.
[50] Hsiao, H.I.; Vorst van der, J.G.A.G.; Kemp, R.G.M.; Omta (Onno), S.W.F.: Developing a decision-making framework for levels of
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[51] Stock, James R. Marketing myopia revisited: lessons for logistics. International Journal of Physical Distribution & Logistics
Management, 32(2002)1, 12-21.
[52] Bolumole, Y. A.; Frankel, R.; Naslund, D.: Developing a theoretical framework for logistics outsorcing. Transportation Journal,
Spring(2007), 35-54.
[53] Grawe, S. J.: Logistics innovation: a literature-based conceptual framework. The International Journal of Logistics Management,
20(2009)3, 360-377.
[54] Paulraj, A.; Chen, I. J.: Strategic buyersupplier relationships, information technology and external logistics integration. The
Journal of Supply Chain Management, Spring(2007), 2-14.
[55] Steffansson, G.: Collaborative logistics management and the role of third-party service providers. International Journal of Physical
Distribution & Logistics Management, 36(2006)2, 76-92.
[56] Tokar; T.: Behavioural research in logistics and supply chain management. The International Journal of Logistics Management,
21(2010)1, 89-103.
[57] Williams, B. D.; Tokar, T.: A review of inventory management research in major logistics journals themes and future directions.
The International Journal of Logistics Management, 19(2008)2, 212-232.
[58] Wu, Y. J.: Contemporary logistics education: an international perspective. International Journal of Physical Distribution &
Logistics Management, 37(2007)7, 504-528.

21

Prof. Dr. Mauro Caetano

Disciplina: Fundamentos de Logstica. 2014-2

Curso de Administrao - UFG

Thank you!
Prof. Mauro Caetano, Ph.D.
Faculty of Business Administration, Accounting and
Economy (FACE)
Federal University of Goias (UFG)
Goinia, Gois, Brazil
E-mail: maurocaetano@face.ufg.br
Acknowledgements: The State of Goias Research Foundation (FAPEG), National
Council for Scientific and Technological Development (CNPq) and National Council
for the Improvement of Higher Education (CAPES).
22

Prof. Dr. Mauro Caetano